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HomeMy WebLinkAbout05-08-2019 PCC Minutes DRAFT Minutes – Promotional Coordinating Committee Meeting of May 8, 2019 Page 1 Minutes PROMOTIONAL COORDINATING COMMITTEE Wednesday, May 8, 2019 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, May 8, 2019 at 5:31 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Dixon. ROLL CALL Present: Committee Members Melissa Godsey, Ryan Heath, Daniel Levi, John Thomas, Matthew Wilkins, Vice Chair Dana Matteson and Chair Zoya Dixon Absent: None Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS C.1 Minutes of the Meeting of Wednesday, April 10, 2019 C.2 2018-19 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitor Center Report C.6 SLO Happenings Activity Report C.7 TOT Report Minutes – Promotional Coordinating Committee Meeting of May 8, 2019 Page 2 Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECONDED BY VICE CHAIR MATTESON, CARRIED 7-0, TO APPROVE THE CONSENT AGENDA ITEMS 1 THROUGH 7. PRESENTATIONS 1. SLO Chamber of Commerce Monthly Report Jacqui Clark-Charlesworth, SLO Chamber Director of Communications and Business Education, reported on the past month activities for the Public Relations contract with the PCC and responded to Committee questions. Highlights included reports on travel writers, new bubblegum alley notoriety, the new format of Race SLO, a Hwy. 1 road trip piece in Outside magazine, and coverage on the new Dallas/SLO flight. Public Comment None --End of Public Comment-- No action was taken on this item. Minutes – Promotional Coordinating Committee Meeting of May 8, 2019 Page 3 BUSINESS ITEMS 1. Community Placemaking: Banner Project Caty McGrath of iii presented six banner designs using the design style selected at the previous PCC meeting. The Committee discussed including a seventh design to highlight the natural environment as well as specific key words they desire to be used on the banners (Culture, Heritage, Pride, Mission, Tradition, Community, Celebration). Additionally, the Committee gave direction on the prominence and position of the selected key words and “San Luis Obispo” text. Tourism Manager Cano reviewed the style guidelines created for the banner project and the budget Public Comment Dusty Colyer-Worth --End of Public Comment-- ACTION: MOTION BY VICE CHAIR MATTESON, SECONDED BY COMMITTEE MEMBER GODSEY, CARRIED 7-0, to add a design highlighting the natural environment and modify banner wording to include discussed terms. ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECONDED BY COMMITTEE MEMBER LEVI, CARRIED 7-0, to approve development of banner Design Standards with direction provided concerning text, within a budget of $3,500. 2. Mid-State Fair Showcase of Cities Creative Proposal Caty McGrath of iii presented the project design concept for window design for the Mid State Fair Showcase of Cities, received input suggestions from the Committee, and responded to Committee questions. Tourism Manager Cano reviewed the budget, noting that take-down costs are not currently included. Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER HEATH, SECONDED BY VICE CHAIR MATTESON, CARRIED 7-0, to approve the presented design for the Mid-State Fair Showcase of Cities window project. Minutes – Promotional Coordinating Committee Meeting of May 8, 2019 Page 4 3. Community Placemaking: Mural Project Tourism Manager Cano reviewed the budget and status of the parking garage mural project, noting that; the desired location in the Marsh Street garage is not currently available; and an alternate location in the 919 Palm Street parking structure has been identified; and the mural project was added to the streamlined public art process list approved at the April 16th City Council meeting. Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECONDED BY COMMITTEE MEMBER GODSEY, CARRIED 7-0, to approve the mural project as presented. 4. 2019-20 Grants-in-Aid – Preliminary Recommendation The Grants-in-Aid Taskforce (Commissioners Godsey, Matteson, and Thomas) presented their grant application evaluation process, preliminary recommendations for funding, and responded to Committee questions. The Committee discussed the recommended funding allocations. Public Comment None --End of Public Comment-- By consensus the Committee made adjustments using the available budget to be presented to the applicants. Minutes – Promotional Coordinating Committee Meeting of May 8, 2019 Page 5 5. 2019-2020 Budget Allocations Tourism Manager Cano reviewed the historical funding of PCC programs. Public Comment Jim Dantona, CEO, Chamber of Commerce --End of Public Comment— The Committee discussed the various program budget allocations. Concern was expressed regarding the proposed increased costs of the Chamber of Commerce contract without having an increased PCC budget. Tourism Manager Cano reviewed the SLO Happenings program as it has morphed to a website and the committee discussed the need for better event management within the program. By consensus the Committee directed staff to hold discussions with the Chamber of Commerce concerning possible contract options. PCC LIAISON REPORTS AND COMMUNICATION 1. Grants-in-Aid (GIA) Update Tourism Manager Cano reported on refunds from Cal Poly Arts, the SLO History Center, and an expected return from SLO City/County Library. 2. Tourism Business Improvement District (TBID) Board Report Tourism Manager Cano reported on the TBID Board meeting of May 9, 2019. 3. Tourism Program Update Tourism Manager Cano presented an update on the recent and upcoming Tourism Program activities, including:  The IFEA World Festival & Event City Award application was reported as too costly and time intensive to pursue.  visitslo.com url acquisition  Conference Center Feasibility Study update (Request for Projects was opened for bids)  Central Coast Tourism Council update  IPW event in Anaheim in June  International media visit June 6th  Special meeting for GIA on May 15th at 5:30 p.m.  Scope of work meeting on May 28th ADJOURNMENT The meeting was adjourned at 8:35 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, June 12, 2019 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 06/12/2019