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Home My WebLink About07-10-2019 TBID Agenda PacketCity of San Luis Obispo, Agenda, Tourism Business Improvement District Board Any writings or documents provided to a majority of the TBID Board regarding any item on this agenda will be made available for public inspection in the Administration office of the City of San Luis Obispo at 990 Palm Street during normal business hours. Wednesday, July 10, 2019 10:00 A.M. City Hall- Council Hearing Room 990 Palm Street, San Luis Obispo CALL TO ORDER: Chair Bruce Skidmore PUBLIC COMMENT: Each speaker is limited to two minutes of public comment for items not on the agenda. Public comment for each agenda item will be called for separately and is also limited to 2 minutes per speaker. State law does not allow the board to discuss or take action on issues not on the agenda, except that members of the board may briefly respond to statements made or questions posed by the person giving public comment. Staff may be directed by the board to follow-up on such items and/or place them on the next board agenda. CONSENT ITEMS C.1 Minutes of Meeting on Wednesday, June 12, 2019 C.2 Smith Travel Report C.3 SLO Chamber Public Relations Activities Report C.4 AMF + Matchfire Marketing Services Report C.5 SLO Chamber Guest Services Report C.6 Transient Occupancy Tax (TOT) Report C.7 Notice of Unscheduled Vacancy – Matthew Wilkins PRESENTATIONS 1. NEW PROPERTY PRESENTATION: HOTEL SLO 10 mins The Board will receive a presentation from David Smith on the status of the new downtown hotel property, Hotel SLO. 2. 2018-19 MARKETING SERVICES YEAR-END REPORT 25 mins Representatives from AMF and Matchfire will present the 2018-19 year-end report for the marketing activities for the SLO TBID. 3. 2018-19 PUBLIC RELATIONS & GUEST SERVICES YEAR-END REPORT 20 mins Representatives from the SLO Chamber will present the 2018-19 year-end report for the Guest Service and Public Relations contracts with the SLO TBID. 4. 2018-19 SLO WINE ANNUAL PARTNERSHIP REPORT 10 mins Representative from the SLO Coast Wine will present the 2018-19 year-end report for the annual strategic partnership with the SLO TBID. BUSINESS ITEMS Public comment will be taken for each individual agenda item. Each speaker will be limited to two minutes of public testimony. 1. 2019-20 MARKETING SERVICES BUDGET 20 mins Representatives from AMF and Matchfire will present the 2019-20 marketing services contract budget for the Board’s review and approval. 2. APPOINTMENT OF TBID BOARD VICE CHAIRPERSON 5 mins The Board will appoint a Vice Chairperson for the remainder of the term through March 2020 due to the unscheduled vacancy of the previously elected Vice Chairperson. 3. APPOINTMENT OF TBID REPRESENTATIVE TO THE PCC 5 mins The Board will appoint a TBID representative to the Promotional Coordinating Committee (PCC) due to the unscheduled vacancy of the previously appointed TBID representative. 4. 2019-20 BOARD LIAISON ASSIGNMENTS & RESPONSIBILITIES 15 mins The Board will establish the 2019-20 TBID Board property liaison assignments and discuss the roles and responsibilities of the TBID Board members relating to the property liaison program. TBID LIAISON REPORTS & COMMUNICATION At this time board members make announcements, report on activities, refer to staff issues for study and report back to the board at a subsequent meeting. 1. HOTELIER UPDATE – Liaison Reports 2. MANAGEMENT COMMITTEE UPDATE – No Committee Meeting 3. MARKETING COMMITTEE UPDATE – Minutes: June 24, 2019 4. PCC UPDATE –Minutes: June 12, 2019 5. SLO CAL UPDATE – Liaison Reports; Visit SLO CAL Activity Report & STR 6. TOURISM PROGRAM UPDATE – Staff Report ADJOURN. POSTING STATEMENT: I, Chantal Burns, Tourism Coordinator, do hereby certify that on July 5, 2019, by 5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet access to agendas and related material is available at www.slocity.org. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 6/12//2019 Pg. 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, June 12, 2019 Special Meeting of the Tourism Business Improvement District Board CALL TO ORDER The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on Wednesday, June 12, 2019 at 10:12 a.m. in City Hall, located at 990 Palm Street, San Luis Obispo, California, by Vice Chair Wilkins. ROLL CALL Present: Board Vice Chair Matthew Wilkins and Board Members Dean Hutton, LeBren Young- Harris, Pragna Patel-Mueller , Kristen Battaglia (10:23 a.m.) Absent: Board Chair Bruce Skidmore and Member Nipool Patel Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. CONSENT ITEMS ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECONDED BY COMMITTEE MEMBER HUTTON, CARRIED 4-0-2, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 6 C.1 Minutes of Special Meeting on Wednesday, May 8, 2019 C.2 Smith Travel Report C.3 Chamber Public Relations Report C.4 AMF + Matchfire Marketing Report C.5 Chamber Visitor Center Report C.6 TOT Report PUBLIC COMMENT None OATH OF OFFICE Kristen Battaglia was sworn in by City of San Luis Obispo Deputy City Clerk Kevin Christian. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 06/12/2019 Pg. 2 PRESENTATIONS 1. MARKETING AGENCY MONTHLY REPORT AMF Account Supervisor Brittany Hensley presented a review of May 2019 marketing activities, website and social media metrics, upcoming planned activities, and responded to Board questions. Public Comment None. --End of Public Comment-- No action was taken on this item. 2. CHAMBER MONTHLY REPORT Director of Communications and Business Education, Jacqui Clark-Charlesworth from the SLO Chamber of Commerce presented the May public relation highlights. Public Comment None. --End of Public Comment-- No action was taken on this item. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 06/12/2019 Pg. 3 BUSINESS ITEMS 1. CONTRACT WORK SCOPES & AGREEMENTS TERMS Tourism Manager Cano and Member Patel-Mueller presented the Management Committee’s recommendations for the contract work scopes and agreement terms with AMF/Matchfire, Cal Poly Office of Student Affairs and SLO Coast Wine Collective (previously SLO Wine). The San Luis Obispo’s Chamber of Commerce Public Relations and Guest Services recommendation was reviewed separately without Board Member Harris who was recused. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER PATEL-MUELLER, SECOND BY BOARD MEMBER HARRIS, CARRIED (5-0-2), to approve the recommended proposals: AMF/Matchfire – funding of $850,000 towards the final contract year within the current two-year contract. Cal Poly Office of Student Affairs – funding of the $20,000 proposal as is towards a one-year contract with the opportunity to extend to a two-year term. SLO Coast Wine Collective (previously SLO Wine) – proposal as presented with $11,400 towards membership of all TBID properties and changes to earmarking $7,600 for potential programs and $1,000 held and spent on an as presented basis for media. ACTION: MOTION BY BOARD MEMBER HUTTON, SECOND BY BOARD MEMBER PATEL-MUELLER, CARRIED 4-0-2 (HARRIS RECUSED), for the San Luis Obispo Chamber of Commerce proposal with the recommended changes of a one-year term and ability to extend to year two if approved by TBID for the Public Relations component. 2. 2019-20 BUDGET ALLOCATIONS Management Committee’s recommended budget allocations for the 2019-20 TBID program budget were presented with staff reviewing each item. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER HUTTON, SECOND BY BOARD MEMBER PATEL- MUELLER, CARRIED 4-0-2 (HARRIS RECUSE), to approve budget allocations as recommended and presented by the Management Committee. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 06/12/2019 Pg. 4 3. STRATEGIC PLAN APPROVAL Management Committee and staff presented the final draft of the 2019 – 24 TBID Strategic Plan with the correct edit of dates. Members reviewed and discussed the next steps to be taken with Corragio Group. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER HARRIS, SECOND BY BOARD MEMBER HUTTON, CARRIED 5-0-2, to adopt the 2019-24 Strategic Plan. 4. SLO HAPPENINGS EVENT APPLICATION PROCESS APPROVAL Marketing Committee Members and Staff presented the new SLO Happenings Event Promotion Sponsorship applications including separate applications designated for lodging and marketing sponsorship opportunities. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER HARRIS, SECOND BY BOARD MEMBER BATTAGLIA, CARRIED (5-0-2), to approve the SLO Happenings Event Promotion applications, timeline and program changes as presented. TBID LIAISON REPORTS AND COMMUNICATION 1. Hotelier Update – Member Harris reported a new general manager has started at the Courtyard Marriott. 2. Management Committee Update - May 30, 2019 minutes in packet for review. 3. Marketing Committee Update – May 29, 2019 minutes are in the packet for review. 4. PCC Update – April 8, 2019 minutes in packet for review. Member Wilkins and Tourism Manager Cano reviewed the upcoming banner project timeline. 5. SLO CAL Update - report given at this point. 6. Tourism Program Update – • The Conference Center status • 2019 Money for a Rainy Day statistics DRAFT Minutes – Tourism Business Improvement District Board Meeting of 06/12/2019 Pg. 5 • IPW and other events were reported on by staff • Liaison duties to help connect TBID properties with available resources • Upcoming calendared meeting dates: • Marketing Committee – June 24, 2019 • Management Committee – Cancelled • Board Meeting – July 10, 2019 ADJOURNMENT The meeting was adjourned at 11:57 a.m. The next Tourism Business Improvement District Board meeting is scheduled for Wednesday, July 10, 2019 at 10:00 a.m., at City Hall, 990 Palm Street, San Luis Obispo, CA. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX June 2019WDWE TotalWDWE TotalWDWE TotalWDWE TotalWDWE TotalWDWE TotalCity of Paso Robles 68.7 82.6 72.6 123.13 196.25 146.88 84.54 162.02 106.68 -11.2 -1.1 -8.2 -4.8 -1.7 -2.4 -15.5 -2.8 -10.4City of Pismo Beach 64.6 81.8 69.5 147.10 233.61 176.19 95.00 191.09 122.45 -8.8 -3.1 -7.0 -0.60.7 0.6 -9.4 -2.4 -6.4City of San Luis Obispo 62.1 81.0 67.5 128.79 199.28 152.97 79.92 161.46 103.21 -10.0 -2.6 -7.6 -1.8 5.6 2.1 -11.6 2.9 -5.7City of Morro Bay62.7 80.1 67.7 115.07 183.84 138.33 72.13 147.26 93.60 0.6 -1.6 -0.1 -0.5 1.4 0.1 0.1 -0.2 0.0WDWE TotalWDWE TotalWDWE TotalWDWE TotalWDWE TotalWDWE TotalCity of Paso Robles 80.0 89.4 82.7 127.22 236.58 161.02 101.74 211.52 133.11 2.8 -1.7 1.4 3.5 0.8 1.6 6.3 -0.9 2.9City of Pismo Beach 77.7 89.2 81.0 165.39 316.32 212.88 128.56 282.21 172.46 1.7 3.1 2.2 2.3 -0.5 1.2 4.0 2.6 3.4City of San Luis Obispo 72.0 88.1 76.6 142.11 301.40 194.45 102.30 265.44 148.91 -4.7 -2.7 -4.0 4.73.3 4.4 -0.2 0.5 0.2City of Morro Bay76.6 87.2 79.6 127.34 265.07 170.43 97.52 231.03 135.67 8.0 -0.4 5.2 5.5 5.74.1 13.9 5.3 9.5WDWE TotalWDWE TotalWDWE TotalWDWE TotalWDWE TotalWDWE TotalCity of Paso Robles 78.7 87.0 81.1 128.20 204.90 151.73 100.86 178.35 123.00 5.9 -3.7 2.7 0.6 2.1 0.2 6.6 -1.7 3.0City of Pismo Beach 77.9 89.1 81.1 184.68 265.52 210.05 143.95 236.59 170.42 1.3 -1.6 0.4 6.1 1.2 3.8 7.5 -0.3 4.2City of San Luis Obispo 75.5 87.8 79.0 162.16 213.66 178.50 122.50 187.54 141.08 -0.2 -0.6 -0.3 10.4 1.8 6.9 10.2 1.2 6.6City of Morro Bay74.2 89.3 78.5 141.58 201.79 161.16 105.02 180.27 126.52 3.2 -1.1 1.8 6.9 -0.2 3.4 10.3 -1.3 5.3WDWE TotalWDWE TotalWDWE TotalWDWE TotalWDWE TotalWDWE TotalCity of Paso Robles 73.3 78.0 74.7 125.92 193.84 146.19 92.36 151.27 109.19 -5.9 -7.4 -6.4 0.7 3.8 1.8 -5.3 -3.8 -4.7City of Pismo Beach 80.1 85.5 81.6 182.19 257.83 204.81 145.93 220.35 167.19 -2.6 -2.2 -2.4 3.71.8 3.0 1.1 -0.4 0.5City of San Luis Obispo 77.1 82.5 78.6 171.95 212.62 184.14 132.61 175.34 144.81 -7.1 0.3 -5.0 7.3 3.8 6.5 -0.3 4.1 1.2City of Morro Bay73.4 81.1 75.6 140.81 197.75 158.26 103.38 160.44 119.68 -4.6 -1.3 -3.6 4.80.8 3.5 -0.1 -0.5 -0.2Week of June 23, 2019 to June 29, 2019Week of June 16, 2019 to June 22, 2019Week of June 9, 2019 to June 15, 2019Week of June 2, 2019 to June 8, 2019RevParCurrent Week Totals Percent ChangeOccupancy (%) ADR RevPar Occupancy (%) ADR RevParCurrent Week Totals Percent ChangeOccupancy (%) ADR RevPar Occupancy (%) ADRCurrent Week Totals Percent ChangeOccupancy (%) ADR RevPar Occupancy (%) ADR RevParCurrent Week Totals Percent ChangeOccupancy (%) ADR RevPar Occupancy (%) ADR RevPar Report to City of SLO – TBID and PCC Public Relations Contract June 2019 Media/Community Relations 1) Hosted NYC influencer Mel Phillips, @headstandsandheels trip to SLO in partnership with MINDBODY for a “Be well here” activation. 2) Hosted LA influencer, Corey Marshall @missfoodieproblems for a “Be indulged here” activation. 3) Drafted talking points for Molly Cano’s appearance on KSBY to discuss graduation weekend. 4) Worked with SLO Coast Wine to host ‘Eat, Drink, Play’ writer & editor for Bay Area News Group. 5) Continued planning Kate Retherford’s, @allthingskate trip to SLO in October. 6) Coordinated stay in SLO for Brazilian travel writer, Marina Vidigal Brandileone coming from IPW. 7) Worked with Andrew Hornery on assignment for Sydney Morning Herald. 8) Connected VISIT SLO CAL with Seattle writer, Rick Rosner on assignment for 425 and South Sound Magazine. 9) Continued planning journalist, Anne Roderique-Jones for a piece titled “SLO Stays, Three Ways” for Enterprise Pursuits and Shermans Travel. 10) Finalized #ShareSLO branded Influencer deliverables with TBID marketing team to brand contract and deliverables to utilize for influencer activations. 11) Assisted in planning IPW FAM group tour activation in SLO with VISIT SLO CAL & Visit CA. 12) Submitted Summer Events Calendar to local & regional media outlets. 13) Pitched the following content for Visit California’s Story Ideas. a. Bike-able California i. Mountain Biking in San Luis Obispo ii. Sip n’ Cycle in San Luis Obispo iii. Bolt About iv. Big SLO Bike b. Leaf-Peeping i. Cal Poly open space ii. Botanical garden c. What’s New i. Bachelor Alumni Andrew Firestone Opens New Hotel in SLO ii. Mistura Peruvian Restaurant iii. Live Oak Music Festival iv. Historic Event Venue & First of its Kind Opens in SLO 14) Continued to work with the city, AMF and Matchfire on overall tourism marketing campaign. Report to City of SLO – TBID and PCC Public Relations Contract June 2019 1. From The Mountains To The Coast, These Are 7 Of California's Most Scenic Towns To Visit Smarter Travel calls SLO “a stylish mix of cowboy and surfer cultures that invite you to slow down”. The story also note the historic downtown’s shopping galleries & dining along. We worked with VISIT SLO CAL to coordinate the SLO portion of this FAM. UVPM: 3.5M 2. The Best Weekend Trips From Los Angeles Departures includes San Luis Obispo on their list of top weekend getaways naming our historic downtown and nearby wine region. UVPM: 466K 3. Plan A Road Trip Adventure For Father's Day, Kids Optional Multiple outlets picked up the story including AT&T and affiliate WKMG Orlando & WISC Wisconsin to name a few. The piece includes Bubblegum Alley as a must stop for the “more quirky adventurous spirits” looking for oddities on the road. UVPM: 12.3M 4. Travel deals: Package makes Philly a bargain The San Diego Union-Tribune picked up Amtrack’s Pacific Surfliner BOGO deal highlighting the route from San Diego to San Luis Obispo. UVPM: 494K Report to City of SLO – TBID and PCC Public Relations Contract June 2019 5. This Is the California Road Trip Even Californians Dream of Taking MSN includes San Luis Obispo and specifically the Madonna Inn on their list of places to stop on the perfect California road trip. UVPM: 1.5K 6. From The Mountains To The Coast, These Are 7 Of California’s Most Scenic Cities To Go to TRIPALOKA names SLO an “enjoyable getaway or a buzz of exercise” touting the numerous things to do such as the Mission, creek, Children’s Museum & dining. 7. SLO-Down; Not Your Average College Town Weekend Escapes, a Southern California print magazine covered SLO on a FAM trip we partnered with for the Kinney. The six page spread relays SLO’s outdoor accessibility, culinary experience and proximity to attractions as a few on the destination highlights. (see attached print piece) 8. Many hotels, vacation rentals sell out for Cal Poly graduation weekend KSBY interviews Molly Cano about the impact of travelers on Cal Poly commencement weekend. UVPM: 189K Report to City of SLO – TBID and PCC Public Relations Contract June 2019 9. CALIFORNIA ROAD TRIP ITINERARY PART 1 (LA TO SAN LUIS OBISPO) Canadian Alexandra Grant, the voice behind To Vogue or Bust recaps her Central Coast road trip on her travel blog. The guide notes the vibrant college town, cool downtown and history of the Mission. UVPM: 6K 10. California Fitcations Visit California includes our pitches, Cerro San Luis and Reservoir Canyon as trails to try in California’s great landscape. UVPM: 1K 11. SLO County airport has a new direct flight to Las Vegas — with more destinations on the way Searching Las Vegas announced the new flight from SLO to Las Vegas and touted the San Luis Obispo Regional Airport’s continued expansion. UVPM: 9K Events: 12. Thousands enjoy sold-out Live Oak Music Festival in San Luis Obispo County KSBY recounts Live Oak Music Festival’s weekend of music and art catering to the Central Coast community and out-of-towners. The event was sold out with around 2,000 people per day attending. UVPM: 189K Report to City of SLO – TBID and PCC Public Relations Contract June 2019 13. Greek Festival Shows Culture, Food Too, at San Luis Obispo Food Industry Today & The National Herald highlight the S;P Greek Festival as a family friendly event that drew residents and visitors alike with it’s authentic Greek cuisine, traditional music and dancing. UVPM: 7.2K 14. Kathy Marcks Hardesty: Wine tasting events abound on Central Coast The Lompoc Record & Santa Ynez Valley News tells readers about SLO Coast Wine’s Roll Out the Barrels weekend full of wine, good eats & the best local entertainment with highlights of the great wines they can taste year-round. UVPM: 70K 15. 6 things to do this weekend on the Central Coast KSBY listed events at the Alex Madonna Expo Center & Libertine Brewing Co for fun happening the last weekend in June. UVPM: 189K SUMMER 2019 SMARTTRAVELSUMMER +SONOMA, CALIFORNIA NORTHERN GEORGIA NAPA VALLEY, CALIFORNIA MIAMI, FLORIDA PUERTO VALLARTA, MEXICO HIKING IN CANADA AND COLORADO AND MORE ART, FOOD & NIGHTLIFEBERKELEY YOU NEED TO VISIT THE EDITION Special By Southern California Life Magazine SUMMER 2019IWEEKEND ESCAPESI1716IWEEKEND ESCAPESISUMMER 2019SLO-downBYCAITLIN ELIZABETH PIEH NOT YOUR AVERAGE COLLEGE TOWN DO YOU LIKE WINE, HISTORY, CULTURE AND AN ABUNDANCE of outdoor activities? San Luis Obispo, also known as SLO, is a town to put at the top of your vacation list. Located on California’s Central Coast, midway between Los Angeles and San Francisco, SLO is an easy trek for both SoCal and NorCal natives. Accessible by plane, train or car, transportation to and from is a breeze. San Luis Obispo has a Mediterranean marine climate with almost per- fect temperatures year-round. bb G San Luis Obispo is an eclectic town filled with activities for all. From shopping to beautiful beach- es to amazing eateries, there is an activity for every vacationer’s itinerary. Known to locals as “SLO- town,” what better place to relax and recharge. SLO is home to Edna Valley, one of the top wine destinations in California – a must visit for winos. Known for chardonnay and pinot noir, Edna Valley is home to numerous tasting rooms sure to quench your thirst. Each tasting room offers unique flavors that have produced many award- winning wines. Want to visit the spot that helped start the Edna Valley wine industry? Chamisal Vineyards was the first winery to plant grapevines in the area. The vineyard is the place to be if you enjoy intense flavors and gorgeous views. Biddle Ranch is another Edna Valley winery that can hold its own in looks and taste. Sit back and relax outside while sipping on amazing chardonnay. Not into wine? There are plenty of craft brews floating around. Pro tip: SLO Brew is a hot spot. Need a place to stay? The Kinney San Luis Obispo is a fun and colorful boutique hotel located just one mile from Cal Poly. The whole property is decked out in college memorabilia, vintage games and retro college décor, playing with the aesthetic of the college town. For guests traveling from afar, the Kinney is only a 10-minute drive from San Luis Obispo Regional Airport. The property offers complimen- tary parking for those wishing to drive, and the Amtrak station is only four minutes away for those arriving by train. The lobby is filled with fun sayings, a fireplace and a record player with a selection of records. The college flair doesn’t stop in there, head up to your room and find hoody bathrobes, fun wall collages with colorful California prints and plaid carpet … feel like you’re back in the dorms without the hassle of roommates. This coed property brings back memories while still catering to all generations. Downstairs guests can enjoy indoor and out- door communal spaces, a pool and The Quad. The vibrant outdoor lounge is filled with over-sized games, glimmering lights, beanbag chairs and fire pits. The Quad features life-sized Lite Brite and Scrabble boards, which reel in that teenage nostalgia. The Kinney can host conferences and events with over 2,000 square feet of meeting space and plenty of indoor and outdoor room. bb SUMMER 2019IWEEKEND ESCAPESI1918IWEEKEND ESCAPESISUMMER 2019San Luis Obispo “OPRAH DUBBED SAN LUIS OBISPO THE ‘HAPPIEST CITYIN AMERICA’ … all the more reason to give SLO a try.” college students and health conscious shoppers. Indulge in sweets, fresh produce, crafts and more. While on Higuera Street head over to Bubble Gum Alley and be sure to leave your mark! Some nearby landmarks to check out are Hearst Castle, Charles Paddock Zoo, SLO Botanical Garden, Morro Rock and Madonna Inn – famous for the pink aesthetic. Cal Poly is also a must see when in town. The SLO campus is one of two polytechnics universities in the CSU system, with Pomona being the SoCal campus. San Luis Obispo is filled with many fabulous eateries. From BBQ to fine din- ing to craft beer and wine … visitors are sure to find something to fill their tummies. Old SLO BBQ is the place to be for barbeque lovers. The menu offers a variety of southern favorites including cowboy corn pie and tri-tip. Like Leroy’s, Old SLO BBQ has a self-pour wall with 46 craft taps. Make sure to ask for extra barbecue sauce … delicious! While in SLO stop by Luna Red for a bite to eat. The indoor/outdoor restaurant provides guests with globally inspired cuisine while using fresh and locally sourced products. From bacon wrapped dates to rockfish ceviche to smoked achiote brisket, Luna Red offers a diverse menu loaded with flavor. Another restaurant that prides them selves on fresh and local cuisine is Big Sky Cafe. This health conscious restaurant includes menu items to satisfy meat eaters and vegans alike. San Luis Obispo offers a great escape for outdoor enthusiasts. Start on land by hiking, biking or zip lining and then head to the sea for whale watch- ing, surfing, paddle boarding and kayaking. There are many nearby beaches with Morro Bay being a popular destination. Oprah dubbed San Luis Obispo the ‘happiest city in America’ … all the more reason to give SLO a try. This one-of-a-kind boutique hotel offers guests a taste of college life while accommodating “adult” needs by offering both recreation and relaxation. From local brews to comfy accommodations, the Kinney SLO is the perfect spot to unpack, unwind and enjoy. The next time you want to “slow down,” don’t overlook SLO. This spot gets an A+ from us. ww.thekinneyslo.com ✤ Leroy’s is the amazing eatery located on the property. This hot spot brings in locals and guests from all over the grid. Playing into the college vibe, guests can load a card (like the laundry or food card from freshman year) and swipe it to pour out beer and wine. From big sips to small, you are able to fully control your pour. Most of the adult beverages on tap are from local wineries and breweries, including specially made beverages for The Kinney. Continuing the college theme, the menu is titled “Study Guide” and incorporates American cuisine in a fast-casual way. The breakfast menu includes fun fare with anything from the Hangover Steak & Eggs to a Strawberry Nutella Croissant. This unique menu can make any taste bud happy. For dinner the menu includes anything from the President’s Pretzel Board to 805 Fish & Chips to the Double Major Burger. Leroy’s is the textbook spot to enjoy sig- nature cocktails like the Bubblegum Alley Fizz, a fruity vodka cocktail. Spirits not your thing? Head back to the tap and don’t forget dessert … you earned it! Inside Leroy’s, visitors can enjoy Skee Ball, Connect Four, shuffleboard and other old school board games. Challenge your besties to a friendly game – loser buys next round. Daytime can be spent lounging at the on-property pool and sundeck. The pool is equipped with floaties, and it’s heated year-round. Feeling up for adven- ture? Grab one of the complimentary Kinney-branded beach cruisers and pedal towards the heart of downtown. An abundance of shops, museums, galleries and eateries are all biking or walking distance from the hotel. Downtown SLO is home to the Palm Theatre, Fremont Theater and Mission San Luis Obispo de Tolosa. The San Luis Obispo community was founded by Father Junípero Serra, who also founded many other California missions, making it a must see spot for history buffs. The whole town is centered around the Mission, with Spanish colonial influence found in everything from the street signs to the architecture. On Thursday nights, stop by Downtown SLO’s world- famous Farmer’s Market featuring over 120 vendors. The street fair takes over Higuera Street each week, drawing in locals,20IWEEKEND ESCAPESISUMMER 2019San Luis Obispo SLOTBID AGENCY REPORT June 2019 HAPPENING NOW • 2018–2020 Campaign Underway • New Website Underway • Brand USA Launch SLO VACATIONS • Events Management • Website Redesign Kick-off • Crowdriff Install UPDATED PAGES • Point San Luis Lighthouse • Restaurants • Beer Tasting SEO • Broken links fixed • Alt image tags added • Position tracking EMAIL • 86 new leads from email sign- up form • Ongoing: Welcome Series • Promotional: Amtrak • SLO Happenings: June SHARESLO • Cross-promotion on Cal Poly social channels • Ticket Tuesday promotion • Influencer Activation Collaboration -@HeadstandsandHeels -@MissFoodieProblems • Community blog posts: -Be Here: Summer 2019 in San Luis Obispo -Summer 2019: Concerts You Should Be Here For SLOTBID AGENCY REPORT LOOKING AHEAD • Annual Report • Updated Marketing Plan • visitslo.com Site June 2019 SLOTBID AGENCY REPORT SESSIONS PAGE VIEWS USERS REFERRALS SanLuisObispoVacations.com 20,114 32,944 17,591 FACEBOOK New Fans Total Fans Total Reach Average Reach per Post Average Daily Page Engaged Users Total Engagements 0 101,330 1,439,740 21,510 133 1,287 TWITTER New Followers Total Followers Total Engagements #ShareSLO 13 4,248 364 147 INSTAGRAM New Followers Total Followers Total Reach Average Reach per post Total Engagements #ShareSLO 344 16,825 160,145 4,710 14,268 3,368 PINTEREST Average Daily Profile Impressions Average Daily Profile Users Average Monthly Viewers Average Monthly Engaged 51 35 994 26 YOUTUBE SLO Promo Video 47,158 June 2019 Report to City of SLO – TBID Phone Line and Availability Contract June 2019 Response to TBID Advertising Week 1 Week 2 Week 3 Week 4 June 2018 June 2019 Calls to 1-877-SLO-TOWN 20 25 23 22 79 90 Hotel Availability Tracker Week 1 Week 2 Week 3 Week 4 June 2018 June 2019 Email Response 14 14 16 16 57 60 Phone Calls to Hotels 65 83 54 40 227 242 Hotel Referrals Week 1 Week 2 Week 3 Week 4 June 2018 June 2019 Visitors Served (Walk-ins) 1,534 1,798 1,734 1,614 6,425 6,680 Farmers’ Market* 500 500 500 500 2,000 2,000 Hotel Rooms Referred 418 503 388 312 1,462 1,621 *estimate without people counter 2009‐10 2010‐11 2011‐12 2012‐13 2013‐14 2014‐15 2015‐16 2016‐17 2017‐18 2018‐19Change +/‐July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 880,321$ 874,775$ ‐0.6%August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 734,830$ 815,225$ 10.9%September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 701,230$ 696,113$ ‐0.7%October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 613,045$ 704,568$ 14.9%November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 519,193$ 565,129$ 8.8%December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 479,813$ 491,517$ 2.4%January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,461$ 468,705$ 12.8%February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 502,476$ 526,793$ 4.8%March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,221$ 606,841$ 5.1%April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 653,881$ 751,077$ 14.9%May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 626,025$ 512,955$ ‐18.1%June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 795,368$ ‐100.0%Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,498,864$ 7,013,699$ ‐6.5%7,875,000$ *Figures from Smith Travel Research Report 2017‐18 2018‐19 Change +/‐2017‐18 2018‐19Change +/‐2017‐18 2018‐19Change +/‐July 84.8 85.2 0.5 174.1 175.1 0.6 147.7 149.2 1.0August 76.3 81.3 6.7 158.2 166.5 5.2 120.7 135.4 12.2September 74.5 72.3 ‐2.9 158.4 163.1 3.0 117.9 117.9 0.0October 70.0 72.7 3.9 147.1 151.2 2.8 102.9 109.9 6.8November 65.7 67.7 3.1 136.3 143.0 4.9 89.5 96.7 8.1December 61.3 59.1 ‐3.6 129.3 135.2 4.5 79.3 79.9 0.7January 58.0 59.3 2.3 119.3 125.9 5.5 69.2 74.6 7.9February 68.8 66.4 ‐3.5 134.3 140.5 4.6 92.4 93.3 1.0March 68.4 68.0 ‐0.6 139.9 142.8 2.0 95.8 97.1 1.4April 72.6 76.4 5.3 151.8 161.2 6.2 110.2 123.2 11.8May 69.5 66.1 ‐5.0 150.6 155.7 3.4 104.7 102.9 ‐1.7June 78.9 174.18 137.37Total/Average 70.73 70.41147.79150.92105.63107.28Occupancy ADRTOT ComparisonRevPARMay - Missing 8x TBID Properties & 19x Homestays Tourism Business Improvement District Special Marketing Committee Meeting Meeting Minutes Monday, June 24, 2019 – 10:00 a.m. AMF Media Group – 711 Tank Farm Road, Suite 210, San Luis Obispo BOARD MEMBERS PRESENT: Dean Hutton, LeBren Harris, and Bruce Skidmore BOARD MEMBERS ABSENT: Matt Wilkins STAFF PRESENT: Molly Cano, Tourism Manager and Chantal Burns, Tourism Coordinator Call to order time: 10:02 a.m. BUSINESS ITEMS 1. VisitSLO.com Site Development & Communication Strategy Agency representative provided committee members with a functional requirement plan for the new website and reviewed the functionality of the proposed features. Chamber representatives discussed their communication strategy for the website transition. The committee provided feedback for the agency to move forward with the next steps in website development. 2. 2019-20 Marketing Services Budget & Media Strategy AMF Media Group representative presented an approach to the 2019-20 budget for Marketing Services and addressed carryover funds. The committee discussed and provided input. 3. New Business a. Committee Discussion – none b. Future Agenda Items – none c. Next Committee Meeting: Wednesday, August 7, 2019 at 10:30 a.m. in City Hall’s Council Hearing Room Meeting was adjourned at 11:19 a.m. DRAFT Minutes – Promotional Coordinating Committee Meeting of June 12, 2019 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, June 12, 2019 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, June 12, 2019 at 5:32 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Dixon. ROLL CALL Present: Committee Members Melissa Godsey, Ryan Heath, John Thomas, Matthew Wilkins, Vice Chair Dana Matteson and Chair Zoya Dixon Absent: Committee Member Daniel Levi Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS C.1 Minutes of the Meeting of Wednesday, May 8, 2019 C.2 2018-19 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitor Center Report C.6 SLO Happenings Activity Report C.7 TOT Report C.8 Minutes of the Special Meeting on May 15, 2019 C.9 Minutes of the Special Meeting on May 28, 2019 DRAFT Minutes – Promotional Coordinating Committee Meeting of June 12, 2019 Page 2 Public Comment None --End of Public Comment-- ACTION: MOTION BY VICE CHAIR MATTESON, SECONDED BY COMMITTEE MEMBER THOMAS, CARRIED 6-0-1, to approve the consent agenda items 1 through 9. PRESENTATIONS 1. SLO Chamber of Commerce Monthly Report Jacqui Clark-Charlesworth, SLO Chamber Director of Communications and Business Education, reported on the past month activities for the Public Relations contract with the PCC. Reported highlights included coverage by Trivago magazine and micro-influencer Jacki Carr. Public Comment None --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1. Community Placemaking: Banner Project Tourism Manager Cano presented the banner designs and discussed the locations and number of banners to be produced. The Committee discussed a possible re-design of the Railroad Square "Heritage" design and gave direction to staff on what design changes they would like made. Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECONDED BY VICE CHAIR MATTESON, CARRIED 6-0-1, to approve the various banners as presented and to authorize a redesign of the Railroad Square Banner, not to exceed $500.00. DRAFT Minutes – Promotional Coordinating Committee Meeting of June 12, 2019 Page 3 2. 2018-19 Final Budget Review Tourism Manager Cano reviewed the overall budget, noting values of still available program funds and potential refunds. A detailed review of the costs for the Railroad Square component of the Banner Project was presented and possible options for funding were discussed. Public Comment None --End of Public Comment-- ACTION: MOTION BY VICE CHAIR MATTESON, SECONDED BY COMMITTEE MEMBER WILKINS, CARRIED 6-0-1, to allow Tourism Manager Cano to manage use of the remaining funds, prioritizing funding for the banner project and downtown “tear-off” maps. 3. 2019-20 SLO Happenings Program Proposal Tourism Manager Cano reviewed the program updates requested by the Committee, the strategy for creating a program given a limited budget and reviewed the program proposal and program timeline as submitted by Matchfire. Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECONDED BY COMMITTEE MEMBER HEATH, CARRIED 6-0-1, to approve the SLO Happenings Program Proposal as submitted. DRAFT Minutes – Promotional Coordinating Committee Meeting of June 12, 2019 Page 4 4. SLO Chamber of Commerce Work Scopes & Agreement Terms Tourism Manager Cano presented a detailed review of the work programs that the Chamber of Commerce oversees for the PCC, along with the staff and consultant recommendations presented for each in the proposal. Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER GODSEY, SECONDED BY COMMITTEE MEMBER HEATH, CARRIED 6-0-1, to approve the Public Relations Work Scope and Agreement Terms contract as presented. ACTION: MOTION BY VICE CHAIR MATTESON, SECONDED BY COMMITTEE MEMBER GODSEY, CARRIED 6-0-1, to approve the Grants-in-Aid Work Scope and Agreement Terms contract as presented. ACTION: MOTION BY COMMITTEE MEMBER HEATH, SECONDED BY COMMITTEE MEMBER WILKINS, CARRIED 6-0-1, to approve the Visitor Services Work Scope and Agreement Terms contract as presented. 5. 2019-2020 Budget Allocations Tourism Manager Cano reviewed the 2019-20 Community Promotions budget and responded to Committee questions. Public Comment None --End of Public Comment— ACTION: MOTION BY COMMITTEE MEMBER THOMAS, SECONDED BY COMMITTEE MEMBER GODSEY, CARRIED 6-0-1, to approve the budget as presented. DRAFT Minutes – Promotional Coordinating Committee Meeting of June 12, 2019 Page 5 PCC LIAISON REPORTS AND COMMUNICATION 1. Grants-in-Aid (GIA) Update Committee Member Thomas reported that the Greek Festival increased their attendance by almost 100%. 2. Tourism Business Improvement District (TBID) Board Report Committee Member Wilkins reported on the TBID Board meeting of June 12, 2019. 3. Tourism Program Update Tourism Manager Cano presented an update on the recent and upcoming Tourism Program activities, including: • Mid-State Fair display • Conference Center feasibility update • Cal Poly parent/supporter program • Upcoming events: Live Oak and Roll Out the Barrels • Trade Shows: IPW, City-Nation Placemaking • July 2, 2019 City Council meeting will consider PCC budget recommendations ADJOURNMENT The meeting was adjourned at 6:58 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, Julu 10, 2019 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2019 Visit SLO CAL Holds Annual Destination Summit On Thursday, May 9 Visit SLO CAL gathered with 200 tourism industry partners from across SLO CAL at the Embassy Suites in San Luis Obispo for the annual Destination Summit (formerly Tourism Exchange). Industry partners and investors heard from Resonance Consultancy, Cal Travel, the Visit SLO CAL staff and a panel of experience industry professionals. Visit SLO CAL handed out four Destination Awards including the Lifetime Luminary to Mike Hanchett Sr., Destination Champion to Caltrans District 5, Excellence in Advocacy to Toni LeGras and the Sustainable Tourism award to Vespara on Ocean. As a resource for our lodging investors and partners, we professionally recorded all sessions and posted them on our website along with pdfs of their corresponding PowerPoint presentations. Visit SLO CAL also released its Tourism Marketing District Results to Date Scorecard, Economic impact numbers for tourism and FY 2018/19 End of Year video. Click here to view the presentations, documents and videos. - Industry Engagement - Visit SLO CAL Activity Report, May 2019 SLO CAL Storytellers Explore South County In May, three of the SLO CAL Storytellers, Visit SLO CAL’s local brand ambassadors, explored and ventured around SLO CAL’s south county. In the morning, the group tested their abilities at Vista Lago Adventure Park in Arroyo Grande before resting for lunch and wine tasting at Sextant Winery in Edna Valley. The group then explored downtown San Luis Obispo including Mission San Luis Obispo de Tolosa, Bubblegum Alley and Creamery Marketplace. The group put their problem-solving skills to the test at The Puzzle Effect and celebrated a successful day at La Esquina Taqueria. In June, the Storytellers explore South Coast! SLO CAL Welcomes AMGEN Tour of California May 15-16, the AMGEN Tour of California rolled into SLO CAL once again. World-class riders raced to an exciting Finish in Morro Bay and woke up to start it all again in Pismo Beach. Live broadcasts on NBCSN and the AMGEN Tour Tracker displayed SLO CAL’s north and south coast beautifully during this two-day race along Highway 1. . 0 - PR and Travel Trade - Visit SLO CAL-Assisted Media Placements • Fodor’s – 10 Ways You Can Experience Your Favorite Overseas Destinations Without Leaving the U.S. • Red Tricycle – 20 Relaxing Family Beach Vacations (We Swear) • SmarterTravel – California’s Best Kept Secret is This Beachside Wine Region • Roadfood – Negranti Creamery • Ready Set Jet Set – The Most Instagrammable Spots in SLO CAL Recent Media Hosted • @ZoryMory – influencer • @Humminglion – influencer • @HoneyTrek – influencers • Style Etc. • TTG Media – via Black Diamond • Globe and Mail – via VCA Canada Travel Trade • May Site Visits: o Destinology FAM, May 29-30 • Upcoming: o Black Diamond UK Agent FAM, June 21-23 Visit SLO CAL is a 501c6 tourism non-profit. For more information please call (805)541-8000. Central Coast Trailrides & Cass Winery featured on Ready Set Jet Set (left) Negranti Creamery featured on Roadfood.com ((right) VISIT SLO CAL WEB ACTIVITY SESSIONS: 91,571 USERS: 76,814 PAGE VIEWS: 150,732 AVG. PAGE VIEWS/VISIT: 1.65 AVG. TIME ON SITE: 2:25 TOTAL ORGANIC TRAFFIC: 54,510 PARTNER REFERRALS: 8,455 MOST VISITED EVENT PAGE: BEER FEST AT MADONNA MEADOWS (2,031ORGANIC VISITS) MOST VISITED BLOG: SIP BACK AND RELAX ON CALIFORNIA’S CENTRAL COAST (2,686 ORGANIC VISITS) VISIT SLO CAL SOCIAL MEDIA ACTIVITY FACEBOOK: 54,015 TOT. ORGANIC IMPRESSIONS: 134,707 HIGHEST ORGANIC REACH: SENSORIO (13,703) HIGHEST ORGANIC ENGAGEMENT: SENSORIO (608) FOLLOWERS TWITTER: 8,561 TOT. ORGANIC IMPRESSIONS: 50,103 PINTEREST: 764 INSTAGRAM: 27,188 TOT. ORGANIC IMPRESSIONS: 265,680 VISITOR GUIDE DIST. SLOCAL.COM: 290 LOCAL DELIVERY: 681 THIS MONTH IN SLO CAL SUBSCRIBERS 36,112 OPENS: 4,798 CLICK-THROUGHS: 1,542 THIS WEEK IN SLO CAL CIRCULATION: 1,839 MOST CLICKED LINK: STR REPORT FY 2019/20 Partnership Calendar Take advantage of Visit SLO CAL’s investment in marketing, sales and media promotion by getting involved today! Linked below you’ll find a calendar full of ways to get involved with Visit SLO CAL throughout FY 2019/20 (July 1, 2019 – June 30, 2020). Attend trade shows to grow your business. Learn industry best practices and the latest trends at educational events. Share your business with top national and international media by hosting press or sharing your stories. Share your stories for blogs, host our SLO CAL Storytellers or be featured in SLO CAL Crafted content. View the Visit SLO CAL Partnership Calendar today! . April 2019 vs April 2018 Lodging Statistics (STR, Inc.) VISIT SL O C AL CANADA:4.4 CHINA:3.7 GERMANY:2.3 UK:1.8 AUSTRALIA:1.3 FRANCE:1.1 ARGENTINA:0.9 SPAIN:0.6 BRAZIL:0.5 MEXICO:0.4 TOTAL SPEND: $3,235,476 $3,027,820 $207,655 CONSUMER COMMERCIAL VISIT SL O C AL Top Cardholder Countries Y/Y Growth 6.5% 20.9% 19.1% 2.4% 21.1% 21.5% 18.5% -21.7% -1.9% -31.1% CANADA GERMANY UK CHINA FRANCE AUSTRALIA SPAIN BRAZIL MEXICO ARGENTINA -30 -20 -10 0 10 20 30 TOP ORIGINATING COUNTRIES BY SPEND AMOUNT ($M) CANADA:0.8 CHINA:0.5 UK:0.3 GERMANY:0.3 AUSTRALIA:0.2 FRANCE:0.1 ARGENTINA:0.1 BRAZIL:0.1 MEXICO:0.1 SPAIN:0.1 Cardholder Count Trend APR MAY JUN JUL AUG SEPT OCT NOV DEC JAN FEB MAR 0 40,000 TOP ORIGINATING COUNTRIES BY CARDHOLDER COUNT (1000's) LODGING:1.2 RESTAURANTS:0.5 APPAREL & ASSESSORIES:0.3 FUEL:0.2FOOD & GROCERY:0.2 RETAIL GOODS:0.1 DISCOUNT STORES:0.1 DEPARTMENT STORES:0.1 QSR:0.1 ED/GOV:0.1 TOP MARKET SEGMENTS BY SPEND AMT ($M) CARDHOLDER COUNT 21,993 891 CONSUMER COMMERCIAL $0 $5,000$10,000 $20,000$25,000 TRANSACTION COUNT 48,090 1,899 CONSUMER COMMERCIAL 0 10,000 20,000 30,000 40,000 50,000 VisaVue® Travel - International Tourism - San Luis Obispo County - Q1 2019 Report represents 1/1/19-3/31/19. Source: VVT/VISA Top $ Countries Y/Y Growth 5.6%10.1% 22% -6.1% 6.7% 9.5% 24.3% -22.8% 4.5%-41% CANADA GERMANY UK CHINA FRANCE AUSTRALIA SPAIN BRAZIL MEXICO ARGENTINA -40 -30 -20 -10 0 10 20 30 VISIT SL O C AL RESTAURANTS:33.1 OTHER RETAIL:28.6 LODGING:17.2 OIL:13.1 SUPERMARKETS:10.1 QSR'S:8 OTHER TRAVEL & ENT.:7.6 WHOLESALE CLUBS:4.3 HEALTH CARE:3.7 DISCOUNT STORES:1.9 Top Originating MSAs Y/Y $ Growth -1.1% 4.3% 2.7% -6.9% -13.4% -6% -8.2% 0% 3.4% -11.6% LA/ORANGE/RIVERSIDE (LA) S. BARBARA/S. MARIA (SB) SF/OAKLD/SAN JOSE FRESNO BAKERSFIELD (BF) SACRAMENTO/YOLO (SAC) VISALIA/TUL./P.VILLE (VIS) SAN DIEGO (SD) SALINAS (SAL) SEATTLE/TACOMA/BREM -10 -5 0 5 VISIT SL O C AL Cardholder Count Trend APR MAY JUN JUL AUGSEPTOCT NOV DEC JAN FEB MAR 0 500,000 1,000,000 Top Originating MSAs Y/Y Cardholder Growth -0.9% 1.3% 5.8% -7.1% -11.9% -7.2% -6.8% 0.7% 1.6% 2.4% LA/ORANGE/RIVERSIDE (LA) S. BARBARA/S. MARIA (SB) SF/OAKLD/SAN JOSE FRESNO BAKERSFIELD (BF) SACRAMENTO/YOLO (SAC) VISALIA/TUL./P.VILLE (VIS) SAN DIEGO (SD) SALINAS (SAL) DENVER/BOULD/GREE (CO) -10 -5 0 5 10 LA:27.7 SB:25 SF:21.2FRESNO:8.7 BF:7 VIS:4.4 SAC:4.4 SD:4.3 SAL:3.8 SEA:2.1 TOP ORIGINATING MSAs BY SPEND AMOUNT ($M) CONSUMER COMMERCIAL LA:173.7 SF:132.2 SB:111.6FRESNO:52.6 BF:40.3 SAL:26.1 SD:24.9 SAC:24.2 VIS:23.5 DEN:10.4 TOP ORIGINATING MSAs BY CARDHOLDER COUNT (1000's) TOP MARKET SEGMENTS BY SPEND AMT ($M) CARDHOLDER COUNT 748,187 51,799 CONSUMER COMMERCIAL $0 $250,000 $500,000 $750,000 TRANSACTION COUNT 2,782,116 170,840 CONSUMER COMMERCIAL $0 $1,000,000 $2,000,000 $3,000,000 VisaVue® Travel - Domestic Tourism - San Luis Obispo County - 2019 Q1 Report TOTAL SPEND: $140,806,605 $127,921,329 $12,885,276 Report represents 1/1/19-3/31/19. Source: VVT/VISA Date: June 5, 2019 Client: SLO CAL Date Range: May 1 - 31, 2019 Executive Overview: Organic Traffic Overview: Total Traffic Overview: Sessions increased by 26% (18953 sessions). Top Gains/Losses by Channel: Organic +17% (6,385), Display: +62% (2,170), Social: - 87% (-5,798) SEO Snapshot: YoY Organic Landing Page Traffic Comparison - Top Areas Listing Pages saw a -31.47% difference in Sessions (-1235 Sessions) Events Pages saw a 47.72% difference in Sessions (6469 Sessions) Things to Do (Activities) saw a 47.40% difference in Sessions (1124 Sessions) Blog Pages saw a -7.86 % difference in Sessions (-311 Sessions) The Home Page saw a -2.10 % difference in Sessions (-112 Sessions) Explore Pages saw 17.10 % difference in Sessions (754 Sessions) SEO Recommendation: Industry Averages:Engagement Metrics Industry Average SloCal.com % Difference Total Pages Per Session:1.94 1.65 -17.86% Total Average Session Duration:0:01:44 0:02:15 22.69% Total Bounce Rate:55.39%59.65%7.14% Organic Pages Per Session:2.09 1.97 -6.30% Organic Average Session Duration:0:01:58 0:02:54 32.32% Organic Bounce Rate:47.69%48.00%0.65% SEO Overview Sessions increased 17%. Top Organic Pages by Section : Listing: Irish Hills Natural Reserve, Events: Main Page, Things to Do: Main Page. Blog: Insider Tips 15 Free Things to Do in Slo Cal, Explore: Pismo Beach Shell Beach. Eat and Drink: Bars Lounges, Stay: Main Page. Carrizon National Monument gets 4,400 AMS, 34,812 Impressions but only 28 clicks. 26 of these clicks are going to the blog and 2 are going to the page under the "Things to do" section. Consider adding and restructuring content on the main page. Add a jumplist that take the user to subsections for wildflowers, hiking, nearby things to do or day trip itineraries, and food and places to stay options. Page 2 of 28 Date: June 5, 2019 Client: SLO CAL Date Range: December 1, 2018 - May 31, 2019 Total Traffic Overview: Dec Jan Feb Mar Apr May Sessions:68,468 96,653 79,856 106,677 137,526 91,571 Users:56,225 75,599 67,366 90,346 115,996 76,814 Bounce Rate:13%16%26%30%42%60% Pageviews:154,119 295,055 135,050 169,103 204,819 150,732 Avg Pageviews Per Visit:2.25 3.05 1.69 1.59 1.49 1.65 Avg. Session Duration:0:02:45 0:03:20 0:02:24 0:02:17 0:01:59 0:02:15 Total Organic Search Traffic:36,264 42,137 28,680 37,159 41,686 42,861 % of Traffic Organic Search:53%44%36%35%30%47% Entry Pages From Search:1,675 1,746 1,712 1,730 1,811 1,871 VisitSLOCounty Visits:0 0 0 0 0 0 VisitSLOCounty Bounce Rate:0%0%0%0%0%0% Mobile/Tablet SnapShot: Dec Jan Feb Mar Apr May Sessions:50,501 70,874 59,045 83,001 110,701 69,668 % of Sessions:74%73%74%78%80%76% Bounce Rate:13%17%27%33%44%65% Pageviews: 101,530 188,753 85,403 114,792 147,616 98,319 Avg. Session Duration:0:02:22 0:02:49 0:02:00 0:01:56 0:01:44 0:01:54 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 Dec Jan Feb Mar Apr May Total Visits Comparison Prior Year This Year 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 Traffic Channels 0 50,000 100,000 150,000 Dec Jan Feb Mar Apr May Mobile/Tablet Visits Prior Year This Year Page 3 of 28 Date: June 5, 2019 Client: SLO CAL Date Range: December 1, 2018 - May 31, 2019 Organic Traffic % of Total Site Traffic Sessions 42,861 46.81% Organic Engagement Compared to Site Engagement Pages / Session 1.97 19.45% Avg. Session Duration 0:02:54 29.61% New Sessions 72.97%-6.72% Bounce Rate 48.00%-19.53% Search Engine Visits Percent google 41,757 97.42% yahoo 493 1.15% bing 473 1.10% duckduckgo 92 0.21% ask 26 0.06% sogou 18 0.04% Top 10 inbound Links to Site Landing Page Visits Percent en.wikipedia.org/wiki/San_Luis_Obispo,_California /5,205 12.14% en.wikipedia.org/wiki/San_Luis_Obispo_County,_California /events-and-festivals/3,359 7.84% en.wikipedia.org/wiki/Monty_Roberts /event/beer-fest-at-madonna-meadows/5544/1,673 3.90% en.wikipedia.org/wiki/Rancho_Ca%C3%B1ada_de_los_Osos_y_Pecho_y_Islay/event/pismo-vintage-trailer-rally/4743/1,278 2.98% en.wikipedia.org/wiki/Rancho_Ca%C3%B1ada_de_los_Osos_y_Pecho_y_Islay/event/arroyo-grande-strawberry-festival/3708/1,102 2.57% en.wikipedia.org/wiki/Stephen_Auerbach /event/pismo-beach-classic-car-show/4749/1,040 2.43% de.wikipedia.org/wiki/San_Luis_Obispo /event/miracle-miles-for-kids-2019/5174/954 2.23% www.dot.ca.gov/dist05//events-and-festivals/events-calendar/881 2.06% de.wikipedia.org/wiki/San_Luis_Obispo_County /event/37th-annual-paso-robles-wine-festival/4742/724 1.69% es.wikipedia.org/wiki/Condado_de_San_Luis_Obispo /things-to-do/709 1.65% Organic Search Traffic: 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000 Dec Jan Feb Mar Apr May Organic Visits Comparison Prior Year Current Year Page 4 of 28 Date: June 5, 2019 Client: SLO CAL Date Range: May 1 - 31, 2019 Goals: Goal Completions Visitors Magazine Request 297 Media Request 3 Meetings RFP 0 Enewsletter Sign-up 54 Top 20 Google Search Console Search Queries: Queries Clicks Impressions CTR Position san luis obispo 3,693 129,426 2.90%2.5 pismo car show 422 4218 10.00%1.5 san luis obispo events 351 1305 26.90%1.8 pismo beach 334 108090 0.30%8.4 paso robles wine festival 272 3224 8.40%5 pismo beach car show 219 2670 8.20%1.6 slo events 211 679 31.10%1.8 morro bay 208 53399 0.40%8.2 slo beer fest 202 751 26.90%2 beer fest slo 190 430 44.20%2.2 art in the park morro bay 182 614 29.60%1.5 avila beach 181 24806 0.70%6.3 beerfest slo 173 442 39.10%1.5 slocal 159 481 33.10%2.3 paso robles 158 58805 0.30%10.6 cayucos 154 11643 1.30%6.3 pismo beach vintage trailer rally 2019 147 405 36.30%1.4 Page 5 of 28 Date: June 5, 2019 Client: SLO CAL Date Range: May 1 - 31, 2019 visit slo cal 147 220 66.80%1 arroyo grande strawberry festival 144 4423 3.30%5.3 san luis obispo county 142 7707 1.80%3.5 Select Google Search Console Search Queries Year over Year Comparison: Reporting Month Change Reporting Month Change arroyo grande 69 -10 12,388 237 arroyo grande hotels 0 0 79 52 atascadero hotels 0 0 103 63 avila beach 181 123 24,806 10,475 avila beach hotels 0 0 368 270 cambria ca 46 34 10,855 7,511 cambria ca hotels 0 0 419 -23 cayucos 154 100 11,643 2,560 cayucos hotels 1 1 201 144 morro bay 208 -60 53,399 5,023 morro bay hotels 0 0 355 181 nipomo ca 36 -32 4,599 -917 nipomo hotels 0 0 17 14 oceano hotels 0 0 24 24 paso robles 158 -70 58,805 8,646 paso robles hotels 0 0 401 220 pismo beach 334 74 108,090 8,288 pismo beach hotels 0 0 1,077 493 san luis obispo 3693 105 129,426 12,569 san luis obispo hotels 16 15 9,727 9,432 san miguel ca 37 -21 1,218 -642 YoY Clicks Queries YoY Impressions Page 6 of 28 Date: June 5, 2019 Client: SLO CAL Date Range: May 1 - 31, 2019 san simeon 54 -16 20,551 7,014 santa margarita 100 -40 9,588 399 santa margarita hotels 0 0 53 -23 shell beach 50 24 4,234 898 shell beach hotels 1 1 244 112 Page 7 of 28 Date: June 5, 2019 Client: SLO CAL Date Range: December 1, 2018 - May 31, 2019 External Links Listings: Link to Website Top 10 URLs Total Clicks Top 10 Websites Total Clicks www.memorialdaybeerfest.com/911 Swinging Bridge 49 www.facebook.com/Pismo-Vintage-Trailer-Rally-445774472197676/timeline794 Moonstone Beach 41 arroyograndevillage.org/strawberryfestival 579 Nitt Witt Ridge 38 pasowine.com/events/winefest/554 Tolosa 37 mm4k.com/474 Sunbuggy Fun Rentals 36 www.theclassicatpismobeach.com/463 Mission San Luis Obispo de Tolosa 35 artcentermorrobay.org/index.php/art-in-the-park/290 Freshwater Fishing Lopez Lake 33 www.morrobaycarshow.org/index.html?page_id=79 155 Morro Dunes RV Park 33 www.facebook.com/events/1178381619004934/152 Biddle Ranch Vineyard Tasting Room 32 www.memdaybeerfest.com 137 Ragged Point Beach 31 Listings: Link to Detail Top 10 Listings Total Clicks James Dean Memorial 112 Nitt Witt Ridge 76 Swinging Bridge 68 Ragged Point Beach 40 Morro Bay State Park 39 Festival Mozaic 37 Bishop Peak 36 Mission San Luis Obispo de Tolosa 36 Central Coast Outdoors 35 Avila Beach Horseback Riding 34 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 Dec Jan Feb Mar Apr May External Links Total Clicks Page 8 of 28 Date: June 5, 2019 Client: SLO CAL Date Range: December 1, 2018 - May 31, 2019 0 1,000 2,000 3,000 4,000 5,000 6,000 Dec Jan Feb Mar Apr May Listings: Link to Website Total Clicks 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 Dec Jan Feb Mar Apr May Listings: Link to Detail Total Clicks 0 2,000 4,000 6,000 8,000 10,000 12,000 Dec Jan Feb Mar Apr May Total Partner Referrals Page 9 of 28 Date: June 5, 2019 Client: SLO CAL Date Range: May 1 - 31, 2019 Demographics & Interests Affinity Categories: Top 10 Affinity Categories Visits Shoppers/Value Shoppers 17,363 Food & Dining/Cooking Enthusiasts/30 Minute Chefs 15,691 Sports & Fitness/Health & Fitness Buffs 15,061 Travel/Travel Buffs 14,859 Lifestyles & Hobbies/Art & Theater Aficionados 14,068 Lifestyles & Hobbies/Business Professionals 13,843 Lifestyles & Hobbies/Outdoor Enthusiasts 13,791 Media & Entertainment/Movie Lovers 12,597 Lifestyles & Hobbies/Pet Lovers 12,394 Beauty & Wellness/Frequently Visits Salons 12,333 Other Categories: Top 10 Categories Visits Arts & Entertainment/Celebrities & Entertainment News 10,094 Food & Drink/Cooking & Recipes 4,531 News/Weather 3,867 Arts & Entertainment/TV & Video/Online Video 3,509 Travel/Air Travel 3,284 Travel/Hotels & Accommodations 3,099 Real Estate/Real Estate Listings/Residential Sales 3,059 News/Sports News 2,759 Reference/General Reference/Dictionaries & Encyclopedias 2,733 Online Communities/Social Networks 2,716 Affinity Categories broaden the scope to identify users in terms of lifestyle; for example, Technophiles, Sports Fans, and Cooking Enthusiasts. These categories are defined in a similar way to TV audiences, and represent an opportunity to understand the behavior of your audience. Other Categories are used to classify groups of users based on the specific content they consume, along with how recently and frequently they consume that content. This category data provides a more focused view of your users, and lets you analyze behavior more narrowly than Affinity Categories. * Per Google 3.55% 14.40% 11.67% 10.30% 10.91% 8.92% 2.14% 9.69% 8.08% 7.66% 6.93% 5.75% 18-24 25-34 35-44 45-54 55-64 65+ Age Group by Gender Male Female Page 10 of 28 Date: June 5, 2019 Client: SLO CAL Date Range: May 1 - 31, 2019 Top Content:Geographic: Top Landing Pages Entrances /18,235 /dfw/7,952 /explore/paso-robles/7,232 /events-and-festivals/4,208 (not set)2,987 /blog/post/sip-back-and-relax-on-californias-central-coast/2,570 /event/beer-fest-at-madonna-meadows/5544/1,784 /event/pismo-vintage-trailer-rally/4743/1,405 /event/arroyo-grande-strawberry-festival/3708/1,227 /events-and-festivals/events-calendar/1,217 Top Content Pages Pageviews /20,734 /dfw/8,368 /explore/paso-robles/8,135 /events-and-festivals/7,294 /events-and-festivals/events-calendar/3,516 /blog/post/sip-back-and-relax-on-californias-central-coast/2,686 /things-to-do/2,682 /event/beer-fest-at-madonna-meadows/5544/2,031 /event/pismo-vintage-trailer-rally/4743/1,816 /stay/1,765 Top Exit Pages Exits /14,427 /dfw/7,853 /explore/paso-robles/6,804 /events-and-festivals/2,979 /blog/post/sip-back-and-relax-on-californias-central-coast/2,501 /event/beer-fest-at-madonna-meadows/5544/1,738 /events-and-festivals/events-calendar/1,505 /event/pismo-vintage-trailer-rally/4743/1,357 /event/arroyo-grande-strawberry-festival/3708/1,306 /event/pismo-beach-classic-car-show/4749/1,140 13% 8% 8% 6% 2% 1% 1% 1% 1% 1% 57% Top Cities Los Angeles Dallas San Francisco San Luis Obispo Paso Robles Atascadero San Diego San Jose Phoenix Sacramento Other 69.0% 15.0% 2.9% 2.4% 2.0% 1.6% 0.9% 0.7% 0.5% 0.5% 4.4% Top States California Texas Arizona Washington Colorado Nevada Illinois New York Virginia Florida Other 26.40% 17.74% 15.50% 14.14% 2.74% 2.71% 2.39% 2.33% 2.00% 1.97% 12.07% Top Metros Los Angeles CA Santa Barbara-Santa Maria-San Luis Obispo CA San Francisco-Oakland-San Jose CA Dallas-Ft. Worth TX Phoenix AZ Sacramento-Stockton-Modesto CA Fresno-Visalia CA Seattle-Tacoma WA San Diego CA Denver CO Other Page 11 of 28 Date: June 5, 2019 Client: SLO CAL Date Range: May 1 - 31, 2019 Top Referrers: Sessions Bounce Rate Avg. Session Duration Pages / Sessions visitcalifornia.com 3,334 82.27%0:01:02 1.53 m.facebook.com 765 73.86%0:01:11 1.38 facebook.com 272 78.31%0:01:07 1.37 avilavillageinn.com 267 40.45%0:03:00 2.33 instagram.com 260 82.31%0:00:51 1.13 visitavilabeach.com 236 44.07%0:03:21 2.19 slocal.simpleviewcms.com 130 9.23%0:13:39 6.73 blog.thediscoverer.com 122 58.20%0:02:42 2.00 lm.facebook.com 109 63.30%0:01:30 1.26 slocal.com 98 65.31%0:01:04 1.77 Totals 6,767 68.61%0:02:03 1.85 Top Campaigns: Campaign Source / Medium Sessions % New Sessions Avg. Session Duration Bounce Rate fy19_miles_dallas adara / display 4,961 72.89%0:01:32 72.30% CA_TO-DO goodway / sem 3,088 89.67%0:01:10 68.88% fy19_miles_dallas sharethrough / native 1,194 89.20%0:00:33 88.02% CA_BEACH goodway / sem 1,104 87.05%0:01:14 58.79% Sitelink goodway / sem 978 73.93%0:01:29 60.94% CA_TRAVEL goodway / sem 531 86.82%0:02:08 51.41% fy19_miles sojern / display 411 91.97%0:01:13 73.48% CA_OUTDOOR goodway / sem 307 88.27%0:01:30 71.66% fy19_miles mediaiq / display 231 84.42%0:00:15 92.64% fy19_miles youtube / video 106 85.85%0:01:56 61.32% fy19_miles facebook / video 41 90.24%0:00:35 92.68% fy19_miles adara / display 22 72.73%0:02:30 63.64% fy19_miles samsung / display 14 28.57%0:01:15 42.86% fy19miles mediaiq / display 13 38.46%0:04:48 53.85% Client Newsletters hs_email / email 12 91.67%0:02:16 50.00% Totals 13,074 81.41%0:01:19 70.36% Referrer Page 12 of 28 Date: June 5, 2019 Client: SLO CAL Date Range: May 1 - 31, 2019 In-MarketVs Visitor: 5,352 16,717 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 In-Market Out of Market Desktop Visits 8,066 61,436 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000 55,000 60,000 65,000 70,000 75,000 80,000 In-Market Out of Market Mobile/Tablet Visits 75.75% 24.25% 88.39% 11.61% Page 13 of 28