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HomeMy WebLinkAbout06-12-2019 PCC Minutes Minutes – Promotional Coordinating Committee Meeting of June 12, 2019 Page 1 Minutes PROMOTIONAL COORDINATING COMMITTEE Wednesday, June 12, 2019 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, June 12, 2019 at 5:32 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Dixon. ROLL CALL Present: Committee Members Melissa Godsey, Ryan Heath, John Thomas, Matthew Wilkins, Vice Chair Dana Matteson and Chair Zoya Dixon Absent: Committee Member Daniel Levi Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS C.1 Minutes of the Meeting of Wednesday, May 8, 2019 C.2 2018-19 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitor Center Report C.6 SLO Happenings Activity Report C.7 TOT Report C.8 Minutes of the Special Meeting on May 15, 2019 C.9 Minutes of the Special Meeting on May 28, 2019 Minutes – Promotional Coordinating Committee Meeting of June 12, 2019 Page 2 Public Comment None --End of Public Comment-- ACTION: MOTION BY VICE CHAIR MATTESON, SECONDED BY COMMITTEE MEMBER THOMAS, CARRIED 6-0-1, to approve the consent agenda items 1 through 9. PRESENTATIONS 1. SLO Chamber of Commerce Monthly Report Jacqui Clark-Charlesworth, SLO Chamber Director of Communications and Business Education, reported on the past month activities for the Public Relations contract with the PCC. Reported highlights included coverage by Trivago magazine and micro-influencer Jacki Carr. Public Comment None --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1. Community Placemaking: Banner Project Tourism Manager Cano presented the banner designs and discussed the locations and number of banners to be produced. The Committee discussed a possible re-design of the Railroad Square "Heritage" design and gave direction to staff on what design changes they would like made. Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECONDED BY VICE CHAIR MATTESON, CARRIED 6-0-1, to approve the various banners as presented and to authorize a redesign of the Railroad Square Banner, not to exceed $500.00. Minutes – Promotional Coordinating Committee Meeting of June 12, 2019 Page 3 2. 2018-19 Final Budget Review Tourism Manager Cano reviewed the overall budget, noting values of still available program funds and potential refunds. A detailed review of the costs for the Railroad Square component of the Banner Project was presented and possible options for funding were discussed. Public Comment None --End of Public Comment-- ACTION: MOTION BY VICE CHAIR MATTESON, SECONDED BY COMMITTEE MEMBER WILKINS, CARRIED 6-0-1, to allow Tourism Manager Cano to manage use of the remaining funds, prioritizing funding for the banner project and downtown “tear-off” maps. 3. 2019-20 SLO Happenings Program Proposal Tourism Manager Cano reviewed the program updates requested by the Committee, the strategy for creating a program given a limited budget and reviewed the program proposal and program timeline as submitted by Matchfire. Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECONDED BY COMMITTEE MEMBER HEATH, CARRIED 6-0-1, to approve the SLO Happenings Program Proposal as submitted. Minutes – Promotional Coordinating Committee Meeting of June 12, 2019 Page 4 4. SLO Chamber of Commerce Work Scopes & Agreement Terms Tourism Manager Cano presented a detailed review of the work programs that the Chamber of Commerce oversees for the PCC, along with the staff and consultant recommendations presented for each in the proposal. Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER GODSEY, SECONDED BY COMMITTEE MEMBER HEATH, CARRIED 6-0-1, to approve the Public Relations Work Scope and Agreement Terms contract as presented. ACTION: MOTION BY VICE CHAIR MATTESON, SECONDED BY COMMITTEE MEMBER GODSEY, CARRIED 6-0-1, to approve the Grants-in-Aid Work Scope and Agreement Terms contract as presented. ACTION: MOTION BY COMMITTEE MEMBER HEATH, SECONDED BY COMMITTEE MEMBER WILKINS, CARRIED 6-0-1, to approve the Visitor Services Work Scope and Agreement Terms contract as presented. 5. 2019-2020 Budget Allocations Tourism Manager Cano reviewed the 2019-20 Community Promotions budget and responded to Committee questions. Public Comment None --End of Public Comment— ACTION: MOTION BY COMMITTEE MEMBER THOMAS, SECONDED BY COMMITTEE MEMBER GODSEY, CARRIED 6-0-1, to approve the budget as presented. Minutes – Promotional Coordinating Committee Meeting of June 12, 2019 Page 5 PCC LIAISON REPORTS AND COMMUNICATION 1. Grants-in-Aid (GIA) Update Committee Member Thomas reported that the Greek Festival increased their attendance by almost 100%. 2. Tourism Business Improvement District (TBID) Board Report Committee Member Wilkins reported on the TBID Board meeting of June 12, 2019. 3. Tourism Program Update Tourism Manager Cano presented an update on the recent and upcoming Tourism Program activities, including:  Mid-State Fair display  Conference Center feasibility update  Cal Poly parent/supporter program  Upcoming events: Live Oak and Roll Out the Barrels  Trade Shows: IPW, City-Nation Placemaking  July 2, 2019 City Council meeting will consider PCC budget recommendations ADJOURNMENT The meeting was adjourned at 6:58 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, July 10, 2019 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 07/10/2019