HomeMy WebLinkAbout08-20-2019 Item 14 - Introduce an Ordinance Updating City's Sign Regulations
Department Name: Community Development
Cost Center: 4003
For Agenda of: August 20, 2019
Placement: Public Hearing
Estimated Time: 60 Minutes
FROM: Michael Codron, Community Development Director
Prepared By: Brian Leveille, Senior Planner
SUBJECT: INTRODUCE AN ORDINANCE COMPREHENSIVELY UPDATING THE
CITY’S SIGN REGULATIONS, INCLUDING REPEAL OF MUNICIPAL
CODE SECTION 2.40.070 (CAMPAIGN SIGNS) AND REPEAL AND
REPLACE MUNICIPAL CODE CHAPTER 15.40
RECOMMENDATION
Introduce an Ordinance (Attachments A & B) repealing Section 2.40.070 (Campaign Signs) and
repealing and replacing Title 15, Chapter 15.40 of the Municipal Code to update the City’s sign
regulations.
REPORT-IN-BRIEF
The Community Development Department has completed a draft Ordinance for a com prehensive
update of the City’s sign regulations (Attachment C, Legislative Draft Sign Regulations Update).
The purpose of the update is to provide regulations which result in sign installations that are
compatible with the built environment, eliminate the potential for visual blight from
incompatible sign installations, and allow for adequate business identification. Another specific
goal in updating the Regulations is to ensure compliance with the U.S. Supreme Court decision
Reed v. Town of Gilbert. Also, the Regulations have been updated for best practices,
clarification of terms, and enhanced graphics by incorporating photo images to depict various
sign types.
DISCUSSION
Background
Staff started the update process in 2016 and worked with project consultant Dyett & Bhatia, to
gather feedback on concepts and draft language to include in the draft of the sign regulations
Update. Based on review of current regulations, a survey of existing sign installations, and
stakeholder feedback, the consultants prepared an Issues and Options Report (Attachment D)
which identified the following key themes and recommended changes to be addressed in the
update:
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Issues and Options Report – Summary of Recommendations
Key Issues:
1. Increase clarity about requirements and the basis for making discretionary decisions.
2. Ensure that signage is appropriate for and enhances architectural and district character.
3. Provide increased flexibility that allows for variations in site and building design.
4. Reflect current sign technology and promote energy conservation.
5. Improve coordination with other municipal requirements and regulations applicable to
signage.
6. Ensure consistency with applicable State and federal requirements including, but not
limited to, the U.S. Supreme Court’s decision in Reed v. Town of Gilbert.
Recommendations to Address Key Issues:
1. Revise definitions to ensure that terms used in the current sign regulations and by staff
when reviewing applications appear in the list of Definitions (e.g., channel letters, can
lights, cabinet sign, etc.).
2. Establish and clarify (with graphics) rules for sign measurement that are easy to
understand and that accommodate content that does not neatly fit inside a rectangle.
3. Revise the requirements for window signs to address certain problems, including signs
that blocks views into the interior of buildings by covering an excessive amount of
window area.
4. Establish more specific findings that will clarify bases for approving deviations from
standards, including consideration of an approach that allows Staff approval of limited
dimensional variations and requires Architectural Review Commission (ARC) approval
only for more substantial modifications. Revised findings should clearly distinguish
adjustments from variances.
5. Augment provisions for sign programs to include more detail about objectives of sign
programs, applicability, and procedures for modification.
6. Identify the Director’s authority to publish separate requirements concerning the format
of and information required in sign permit applications, rather than providing detailed
application requirements in the regulations.
7. Include a statement of principles for sign regulation that is the basis for making
discretionary decisions, including approving deviations from standards. Including this
statement of principles in the guidelines for signs, as well.
8. Revise the Signage Guidelines to incorporate principles for sign regulation in order to
provide direction to ensure that signage is consistent with the City’s aesthetic values.
Clearly distinguishing the guidelines from standards. Include provisions in the Sign
Regulations that state how Guidelines are used to review applications. Identify
guidelines that may be more appropriate to incorporate as standards.
9. Revise provisions for temporary signs as necessary to be consistent with the U.S.
Supreme Court’s decision in Reed v. Town of Gilbert and incorporate provisions that will
be easy and inexpensive to implement.
10. Revise application requirements and other applicable provisions to require design review
applications to indicate where signage will be located on buildings and sites.
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11. Improve provisions to clarify requirements applicable to signs on landmarked buildings
or within historic districts, with cross-references to other applicable Municipal Code
provisions, policies, and/or guidelines to improve ease of use.
12. Revise standards that unreasonably restrict the placement of signs in order to avoid the
need for unnecessary variances. Examples of standards to potentially revise include
those that restrict the placement of signs to the facade with a public entrance, even where
entrance does not face public right of way, as well as standards prescribing the setbacks
required for the visibility triangle.
13. Revise as necessary to ensure that standards reflect current sign technology and promote
energy conservation.
The Architectural Review Commission provided initial feedback and direction on the Issues and
Options Report in 2016. The project was put on hold in 2017 so staff could focus on processing
housing development applications in the Specific Plan areas, updating the Zoning Regulations,
and other priority tasks. The transition to the Community Development Department’s
reorganization has allowed additional resources to focus again on this effort and finish the
Update.
The proposed 2019 Sign Ordinance addresses these key issues and recommendations and updates
the Ordinance for best Ordinance practices, graphics, clarification of terms and process, and
consistency with the Reed v. Town of Gilbert decision.
What Does the Reed Decision Mean for the City of SLO?
The Reed v. Town of Gilbert (“Reed”) (135 S.Ct. 2218 (2015)) case has major implications for
regulating signs in jurisdictions across the country. The Reed case made it clear that sign codes
must comply with the First Amendment by being content-neutral. The U.S. Supreme Court ruled
that an ordinance which makes distinctions between political, ideological, and temporary event
or directional signs is content based on its face and violates the First Amendment unless it is
narrowly tailored to meet a compelling governmental interest. A sign is content based if it
applies to particular speech because of the idea or message expressed.
The Court’s ruling in Reed means that any ordinance with different rules for signs based on the
type of message that the sign expresses is content based. For instance, a sign ordinance that
exempts political signs from regulation but limits the size and duration allowed for temporary
events signs is content based. Commercial signage, however, may continue to be regulated more
stringently than non-commercial signage even after the Court’s decision in Reed. Many
jurisdictions across the country have updated their sign ordinances in response to this case.
Significant Changes to the Sign Regulations
This section of the report focuses on significant changes to the sign regulations:
Temporary Signs
The existing Ordinance standards for temporary signs in residential zones were consolidated into
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one section and regulated similarly for time, place, and manner to address the Reed case. As
allowed under Reed, the revised Ordinance retains content-neutral regulations on size, materials,
lighting, moving parts, and portability. The revised draft regulations allow up to a total of three
temporary signs, such as yard sale signs, real estate signs, and political campaign signs in
residential zones. The signs shall not be in place for more than 120 days per calendar year and
are limited to a total of five square feet in size. Temporary signs in non-residential zones are
similarly addressed. Temporary signs in all zones continue to be exempt from obtaining a sign
permit if they meet the standards.
Prohibited Signs and Signs with Special Characteristics and Special Circumstances for Approval
Electronic Message Center Signs. An electronic message center sign (EMC) is defined as, “a
sign that uses digital display to present variable message displays by projecting an electronically
controlled pattern and which can be programmed to periodically change the message display.”
EMC signs under the 2004 Sign Regulations were restricted in size and intended as incidental to
a larger sign, such as small clocks, thermometers, etc. EMC signs are by their very nature,
attention-getting devices, particularly to the traveling public. Other attention getting devices are
expressly prohibited in the ordinance (existing and proposed) and the proposed regulations
includes EMC signs in the prohibited signs category.
EMC signs also do not comply with the City’s Community Design Guidelines (CDG) which call
for San Luis Obispo to be architecturally distinctive and not “anywhere U.S.A.” The CDG
require a high quality of architecture and design for the built environment in relation to the
surrounding landscape. EMC signs have the potential to detract from the natural beauty of the
surrounding foothills, scenic highways, and gateways of the community. The updated Sign
Regulations propose prohibiting future EMC signs in the City.
Internally Illuminated Cabinet Signs. An internally illuminated cabinet sign consists of a
frame and face with a translucent message panel. Such signs have been prohibited downtown for
years under the existing ordinance and a City-wide prohibition was considered. After further
review, and particularly in discussion with the local sign industry representatives, staff is
recommending that the existing regulations remain; prohibited downtown but allowed in other
locations. The ARC and local sign representatives were concerned about a City-wide prohibition
because these types of signs can be designed in a compatible way in certain locations. Cabinet
signs outside the downtown would also be subject to the new design standards of the
Regulations.
Roof Signs. A roof sign is defined as “a sign where any part of the sign is on or over any portion
of the roof, eave, or parapet of the building.” Roof signs are often “add-ons” or afterthoughts for
buildings that were not designed to integrate signage into their architecture. By extending above
and breaking the roof plane of the building, they are not architecturally compatible with a
building’s design and would detract from the character of the City’s built environment. The
proposed code allows for roof signs via special findings, such as building design (lack of
architectural location) and signs not extending beyond the roofline.
Channel letters and push-through signs. There was also some discussion at the ARC study
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session about the appropriateness of channel letter signs in the downtown. Channel letters are
defined as “three-dimensional individual letters or figures typically made of formed metal,
usually with an acrylic face, with an open back or front, illuminated or non-illuminated, that are
affixed to a building by sliding the letters into channels.” Again, the ARC and sign industry
representatives were hesitant about an outright ban because channel letters can be designed as
high quality and compatible with the built environment. No additional requirements are proposed
for channel letters and these signs would also be subject to the design standards.
Individually illuminated letters, also called “push through type” or “halo” signs where only the
lettering or symbols are illuminated would continue to be allowed City-wide. The proposed
ordinance defines them having “a backing or case of opaque material with punch-thru letters so
only the letters or business symbol are illuminated.”
Sign Standards – Size, Number, Placement per Zone
The sign permit requests the City has received over the years are typically well below the
number and size allowed by the ordinance. The maximum allowance for four 4 signs totaling
200 square feet in commercial zones is not feasible to achieve on most commercial sites or
buildings. This caused consideration of reducing the maximum allowable signage to recognize a
more appropriate size and number of signs in commercial settings. At the study session,
maximum signage for the CR (Commercial Retail) zone, was discussed as three tenant signs up
to a total of 100 square feet, as opposed to the current standards of four signs up to a maximum
of 200 square feet. The CD (Commercial Downtown) zone was considered similarly, but with a
recommended total maximum signage of 50 sq. ft.
Upon further review and digesting the public comments, staff is proposing to keep the size and
number of signs allowed the same as the existing Regulations. The existing standards have
served the City well and the proposed reductions could have negative consequences and thwarted
some of the other objectives of the Update. Although difficult to reach the maximum square
footage of signs, the new reduced size and number standards would have resulted in an increase
in nonconforming signs. Also, although probably limited in number, there would likely be an
increase in the number of requested exceptions as some commercial properties could reasonably
obtain over 100 sq. ft. in signage. This runs counter to one of the Update’s goals of reducing the
number of exceptions. Lastly, the existing Ordinance allows more flexibility, and since the
existing standards have not been problematic, maintaining the status quo in this regard is the
favorable approach.
This is another example of relevant and valuable input during the public outreach component of
the Sign Regulations Update. The comments from the business community and sign makers who
are directly affected and involved in signage regularly was very helpful in determining the
practicality and potential impacts of some of the earlier contemplated changes to the Ordinance.
During the outreach, staff also uncovered that many jurisdictions use a different method to
measure the area of a sign. The City of San Luis Obispo has used the number of square feet in
the smallest rectangle within which the sign can be enclosed. Other cities use an approach of
defining the periphery of the sign area as drawing no more than eight straight lines to encompass
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the limits of the sign in smallest possible area. Staff has included this form of measurement in the
updated Ordinance as a truer way to measure the actual area of the sign without including all the
open space in the rectangle. Staff will demonstrate at the Council meeting on this Agenda item
how this is a simple measurement for users of the Ordinance.
Sign Design Standards – Architectural Compatibility and Quality Materials
The Update proposes to bolster the design standards for signs. Each section on specific sign
types (monument, wall, projecting, etc.) has a design statement requiring architectural
compatibility and durable, high quality materials. In addition, there is an overall Design section
which expands on architectural compatibility and quality of materials, while adding standards on
scale and proportion, historic districts, specific zones, and referencing the Community Design
Guidelines.
Sign Programs
Sign programs address larger commercial, mixed use, or office projects. This section has been
modified to establish coordinated and uniform design criteria compatible with the development
and surrounding area. These programs should result in signs compatible with the development,
complementary to project architecture, and coordinated among the tenants. Additional language
has been supplied to clarify the intent of sign programs.
Process for Sign Approvals, Exceptions from Standards
Under the recently adopted Zoning Regulations Update, the ARC makes its recommendation to
the Community Development Director or Planning Commission instead making of a final
decision. The number of sign types requiring separate architectural review has been significantly
reduced, as most of these circumstances have been integrated into the Ordinance as standards,
exemptions, prohibitions and clarified under new or modified definitions.
Exceptions to sign standards could be approved if specific findings are made that unusual
circumstances apply to the site or buildings, such as historic architecture, intervening
obstructions, or building configuration. Many sign approvals simply require a building permit for
installation. The Director will determine the level of review for exceptions, multi -tenant
programs, or other sign proposals which may require architectural review.
Miscellaneous Other Changes
The purpose statement has been strengthened with findings that the sign regulations are
necessary to protect community character, free speech rights, public health and safety, and avoid
visual clutter. Also added is a “General Rules and Interpretation” section which clarifies
fundamental requirements, enforcement authority, message neutrality, and how the Ordinance is
implemented. The sign definitions section has been greatly enhanced and clarified, as well. A
strong purpose statement, rules for interpretation, and clear definitions are foundations for good
ordinances in general, and especially so for sign ordinances in the wake of the Reed decision.
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Murals are included in the previous Ordinance with guidelines and standards, although they are
defined as Public Art with no specific standards except to receive ARC approval. The revised
Ordinance deletes all references to murals and relies on the City’s Public Art process. The City
Public Art manual requires review by the Art Jury and architectural review for murals and other
forms of public art.
Window signs are small pedestrian-scale signs that should not obscure the view into a business.
The window sign standards have been revised to establish a time limit as temporary signs (30
days) and defined as signs painted, affixed, or hung within 36 inches of the window.
Several users of the current Sign Ordinance mentioned the strict requirement of allowing wall
signs only on building faces with public entrances and the need to go to the ARC for such an
approval. Staff has proposed Director level approval for such signs in the new ordinance with a
specific finding that the orientation of the public entrance to a building does not have sufficient
visibility from the public right-of-way for adequate business identification.
Previously, residential subdivision signs to identify the entrance to housing developments were
regulated under the Sign Regulations. The proposed ordinance removes these signs and relies on
them being reviewed in conjunction with the housing project through the entitlement process.
Most of these signs are associated with larger housing developments going through the tract map
subdivision process so they would be reviewed by the ARC with a recommendation to th e
Planning Commission.
Previous Council or Advisory Body Action
The ARC provided initial feedback and direction on the Issues and Options Report in August
2016. The ARC held a study session on March 18, 2019 to bring the Commission back up to
speed, provide further updates, discuss proposed significant changes, and gather public
comment.
On June 17, 2019, the ARC held a public hearing, reviewed the draft ordinance, and
recommended that the City Council adopt the ordinance to update the sign regulations. There
was no public testimony at the ARC hearing (Attachment E, ARC Draft Minutes). The ARC had
few questions on the draft ordinance and just made one minor change. Even though murals are
being removed from the sign regulations, the ARC believed a definition of murals should still be
in the sign regulations with a reference to the Public Art program of the Parks and Recreation
Department. The City Attorney’s office reviewed the mural definition for compliance with Reed.
This change has been made to the proposed Ordinance (Section 15.40.1000).
Also, upon further review of the Draft Ordinance since the ARC recommendation, staff had
made minor amendments to the Mobile Advertising section (Section 15.40.300K) and the Mobile
Billboard Advertising Display definition (15.40.1000). These revisions are related, and both
intended to comply with applicable State law and statutes, as directed by the City Attorney’s
office.
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Policy Context
The proposed amendments to Title 15 are consistent with the General Plan and directly
implement City goals and polices, specifically the City Community Design Guidelines Chapter
6.6 (Signs).
Public Engagement
Staff conducted outreach to the sign community and held a public study session at the ARC in
2016. Public engagement picked up and expanded in 2019 with an ARC study session on March
18th and a working meeting with sign industry representatives on March 27th. Staff presented a
summary of the Update to the Chamber of Commerce Legislative Affairs Committee on April
11th and introduced the Update to Downtown SLO. Information on the sign regulations Update
including key issues, significant changes, public outreach, and the schedule were posted on the
City’s website.
Next Steps in the Sign Regulations Update
Upon introduction and approval of the Ordinance, the Ordinance will be brought back at a 2 nd
reading for adoption, tentatively scheduled for September 3, 2019. The Ordinance will take
effect 30 days after adoption
CONCURRENCES
The City Attorney’s office provided guidance and reviewed several drafts of the Ordinance
throughout the Update process. Their role was vital in ensuring consistency with the Reed v.
Town of Gilbert U.S. Supreme Court decision.
ENVIRONMENTAL REVIEW
Pursuant to the California Environmental Quality Act (CEQA), it can be seen with certainty that
there is no possibility that the activity in question may have a significant effect on the
environment. The Municipal Code Amendment regarding sign regulations will have no effect on
the environment (General Rule Exemption (Guidelines Sec. 15061(b)(3) because the Updated
Regulations do not increase the size or number of signs allowed and provide added design
criteria, prohibit new electronic message signs, and maintain protection of historic
neighborhoods to further the City’s aesthetic goals as contained in the Community Design
Guidelines, all consistent with U.S. Supreme Court decision provided in Reed. Furthermore,
signs are generally exempt from CEQA under Class 11 Accessory Structures (Guidelines Sec.
15311).
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FISCAL IMPACT
Budgeted: N/A Budget Year:
Funding Identified: N/A
Fiscal Analysis:
Funding
Sources
Total Budget
Available
Current Funding
Request
Remaining
Balance
Annual
Ongoing Cost
General Fund N/A
State
Federal
Fees
Other:
Total:
There is no fiscal impact related to the update of the sign regulations.
ALTERNATIVES
1. Do not adopt the proposed Ordinance. The City Council could choose not to adopt the
proposed Ordinance, in which case the sign regulations would not be updated. This is not
recommended because the sign regulations are 15 years old and in need of an update to
reflect current best practices, better graphics, and clarify the terms and process. Furthermore,
the City’s sign regulations need to be consistent with the Reed v. Town of Gilbert case and
this Update accomplishes that goal.
2. Direct modifications and continue the hearing to a date certain. The City Council may
continue the hearing to a date certain if it feels additional information is needed to complete
the review and approval of the sign regulations update. If additional information is needed,
direction should be provided to staff so that it can be presented on that date.
Attachments:
a - Ordinance
b - Reading file - Ordinance Exhibit A - Sign Regulations Update (clean copy)
c - Reading File - Sign regulations update legislative draft
d - Reading File - Issues and Options Paper
e - Draft ARC Minutes 06-17-2019
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ORDINANCE NO. _____ (2019 SERIES)
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF SAN LUIS
OBISPO, CALIFORNIA REPEALING MUNICIPAL CODE SECTION
2.40.070 (CAMPAIGN SIGNS) AND REPEALING AND REPLACING
TITLE 15, CHAPTER 15.40 O F THE MUNICIPAL CODE (SIGN
REGULATIONS) TO UPDATE THE REGULATIONS FOR BEST
PRACTICES, CLARIFY TERMS AND PROCESS, ENHANCE GRAPHICS,
AND ENSURE CONSISTENCY WITH THE REED V. TOWN OF GILBERT
U.S. SUPREME COURT DECISION, AS REPRESENTED IN THE STAFF
REPORT AND ATTACHMENTS DATED AUGUST 20, 2019 (SIGN
REGULATIONS UPDATE)
WHEREAS, the Architectural Review Commission of the City of San Luis Obispo
conducted a study session in the Council Chamber of City Hall, 990 Palm Street, San Luis Obispo,
California on August 15, 2016 to discuss issue areas identified in the preliminary review of updating
the Sign Regulations; and
WHEREAS, the Architectural Review Commission of the City of San Luis Obispo
conducted a study session in the Council Hearing Room of City Hall, 990 Palm Street, San Luis
Obispo, California on March 18, 2019 to re-introduce the Sign Regulations Update to the
Commission, take public comments, and discuss the proposed significant changes to the
Regulations; and
WHEREAS, the Architectural Review Commission of the City of San Luis Obispo
conducted a public hearing in the Council Hearing Room of City Hall, 990 Palm Stre et, San Luis
Obispo, California on June 17, 2019 for the purpose of considering amendments to the City’s Sign
Regulations, including repealing and replacing Title 15, Chapter 15.40 of the Municipal Code and
repealing Section 2.40.070 of the Municipal Code (Campaign Signs), and recommended that the
City Council adopt the updated Sign Regulations; and
WHEREAS, the City Council of the City of San Luis Obispo conducted a public hearing in
the Council Chamber of City Hall, 990 Palm Street, San Luis Obispo, California on August 20, 2019
and introduced the Ordinance to update the Sign Regulations; and
NOW, THEREFORE, BE IT ORDAINED by the City Council of the City of San Luis
Obispo as follows:
SECTION 1. Findings. Based upon all the evidence, the City Council makes the following
findings:
1. The Sign Regulations Update comprehensively updates and establishes standards which
will result in signs that are compatible with the built environment, eliminate potential for
visual blight, and allow for adequate business identification, which implements the
policies and programs of the LUCE.
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Ordinance No. _____ (2019 Series) Page 2
O ______
2. The proposed amendments to Title 15 will not cause significant health, safety, or welfare
concerns, since the amendments are consistent with the General Plan and directly
implement City goals and polices, specifically of the City Community Design Guidelines
Chapter 6.6.
3. The Sign Regulations were specifically updated to address the U.S. Supreme Court
decision in Reed v. Town of Gilbert (2015) 135 S.Ct. 2218 (“Reed”). The entire Sign
Regulations were updated to ensure content neutrality and the standards for temporary
signs in Residential zones were revamped for consistency with the Reed case. The
revised Regulations retain content-neutral standards on size, materials, lighting, moving
parts, and portability. The proposed ordinance also repeals Municipal Code Section
2.40.070 (Campaign Signs) consistent with Reed.
SECTION 2. Environmental Review. Pursuant to the California Environmental Quality Act
(CEQA), it can be seen with certainty that there is no possibility that the activity in question may
have a significant effect on the environment. A Municipal Code Amendment regarding Sign
Regulations will have no effect on the environment (General Rule Exemption (Sec. 15061(b)(3),
because the Updated Regulations do not increase the size or number of signs allowed and provide
added design criteria, prohibit new electronic message signs, and maintain protection of historic
neighborhoods to further the City’s aesthetic goals as contained in the Community Design Guidelines,
all consistent with U.S. Supreme Court direction provided in Reed. Furthermore, signs are generally
exempt from CEQA under Class 11, Accessory Structures (Guidelines Sec. 15311).
SECTION 3. Action. The City Council hereby:
1. Repeals Municipal Code Section 2.40.070 (Campaign Signs), and
2. Repeals and replaces, in its entirety, Title 15, Chapter 15.40 (Sign Regulations) of the
San Luis Obispo Municipal Code as set forth in Exhibit A attached hereto and
incorporated herein.
SECTION 4. Severability. If any subdivision, paragraph, sentence, clause, or phrase of
this Ordinance is, for any reason, held to be invalid or unenforceable by a court of competent
jurisdiction, such invalidity or unenforceability shall not affect the validity or enforcement of the
remaining portions of this Ordinance, or any other provisions of the city' s rules and regulations.
It is the city' s express intent that each remaining portion would have been adopted irrespective
of the fact that any one or more subdivisions , paragraphs, sentences, clauses, or phrases be
declared invalid or unenforceable
SECTION 5. A summary of this ordinance, together with the names of Council members
voting for and against, shall be published at least five (5) days prior to its final passage, in the New
Times, a newspaper published and circulated in this City. This ordinance shall go into effect at the
expiration of thirty (30) days after its final passage.
INTRODUCED on the ___ day of ___, 2019, AND FINALLY ADOPTED by the Council
of the City of San Luis Obispo on the ___ day of ___, 2019, on the following vote:
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Ordinance No. _____ (2019 Series) Page 3
O ______
AYES:
NOES:
ABSENT:
____________________________________
Mayor Heidi Harmon
ATTEST:
____________________________________
Teresa Purrington
City Clerk
APPROVED AS TO FORM:
_____________________________________
J. Christine Dietrick
City Attorney
IN WITNESS WHEREOF, I have hereunto set my hand and affixed the official seal of the City of
San Luis Obispo, California, this ______ day of ______________, 2019.
______________________________
Teresa Purrington
City Clerk
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Chapter 15.40
SIGN REGULATIONS
Sections:
General Provisions
15.40.100 Title.
15.40.105 Authority
15.40.110 Findings and Purpose.
15.40.120 Applicability.
15.40.130 General Rules and Interpretation
Exempt Signs
15.40.200 Types of signs exempt from a sign permit.
Prohibited Signs
15.40.300 Prohibited signs
Sign Standards
15.40.400 Area and height measurement.
15.40.410 Setbacks.
15.40.420 Maximum height and location.
15.40.430 Illumination.
15.40.440 Clearance.
15.40.460 Sign standards by district.
15.40.470 Sign standards by sign type.
15.40.480 Design Principles
15.40.485 Sign programs.
Sign Permits: Application and Permit Procedures
15.40.500 Permit required.
15.40.510 Sign permit application—Contents.
15.40.520 Architectural review application.
15.40.530 Level of Review and action by the director.
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15.40.540 Permit issuance.
15.40.550 Denial.
15.40.560 Appeals.
Exceptions to Sign Standards
15.40.600 Requests for exceptions.
15.40.610 Findings for approval of an exception.
Sign Maintenance and Abandoned Signs
15.40.700 Maintaining signs.
15.40.720 Unsafe signs.
Nonconforming Signs
15.40.800 Existing nonconforming signs
15.40. 840 Removal of Non-Conforming Signs
Enforcement
15.40.900 Type of offense.
15.40.910 Public nuisance.
Definitions
15.40.1000 Definitions.
General Provisions
15.40.100 Title
This chapter shall be known and cited as the “Sign Regulations of the City of San Luis Obispo”
15.40.105 Authority
This chapter is adopted pursuant to the authority vested in the City of San Luis Obispo and the State of
California, including but not limited to: the State Constitution, California Government Code Sections 38774
and 65850, California Business and Professions Code Section 5230 and California Civil Code Section 713.
15.40.110 Findings and Purpose.
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The Council of the City of San Luis Obispo has determ ined that these sign regulations are necessary for
the following purposes:
A. Protecting and enhancing the character of the community and its various neighborhoods and districts
against visual blight. Furthermore, a proliferation of signs can seriously detract from the pleasure of
observing the natural scenic beauty of San Luis Obispo and the built environment;
B. Regulating the size, type and location of signs to encourage the effective use of signs as a means of
communication and to provide equality and equity among sign owners and those who wish to use signs;
C. Controlling the size and number of signs is consistent with community goals and policies expressed in
the General Plan; to ensure that new signs are consistent with overall City goals to protect San Luis
Obispo’s physical identity and character by maintaining and enhancing the community wi th distinctive,
attractive, and pedestrian-oriented commercial areas and neighborhoods. The Sign Regulations work
together with the Community Design Guidelines and Historic Preservation Guidelines to achieve these
goals;
D. Ensuring that the design of signs are architecturally compatible with affected structures and the
character of surrounding development in order to maintain the overall quality of a neighborhood or
commercial district;
E. Limiting the number and size of all signs to avoid visual clutter which is detrimental to the character of
the community.
F. Protecting public safety by ensuring that official traffic regulation devices be easily visible and free from
nearby visual obstructions and distractions, such as attention-getting signs, an excessive number of signs,
or signs in any way resembling official signs;
G. Protecting the constitutionally-guaranteed right of free speech by enacting regulations to regulate the
time, place and manner under which signs are permitted, and not the content of signs. Although examples
of content may be provided in these Regulations content will not be used as a basis for determining whether
or not a proposed sign may be permitted.
15.40.120 Applicability.
This chapter shall apply to all property and land within the jurisdiction of the City of San Luis Obispo. It is
unlawful for any person, firm, or corporation that owns, occupies, or controls property in the City of San Luis
Obispo to construct, maintain, display or alter or cause to be constructed, maintained, displayed or altered,
a sign within the city except in conformance with this chapter.
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15.40.130 General Rules and Interpretation
A. Signs Must Comply with This Code. In all zones, only such signs that are specifically permitted or
exempted in this Chapter may be placed, erected, maintained, displayed or used, and the placement,
erection, maintenance, display or use of signs shall be subject to all restrictions, limitations and regulations
contained in this chapter. The placement, erection, maintenance, display or use of all other signs is
prohibited.
B. Enforcement Authority. The Community Development Director (“the Director”) is authorized and directed
to enforce and administer the provisions of this chapter with the Public Works Director’s authority where
noted.
C. Permit Requirement. Unless expressly exempted by a provision of this chapter, or by other applicable
law, signs within the regulatory scope of this chapter may be displayed only pursuant to a permit issued by
the City pursuant to this chapter and any applicable permits required by the Building Code or Title 12 of the
City’s Municipal Code.
D. Message Neutrality. It is the City’s policy to regulate signs in a way that does not favor commercial
speech over noncommercial speech and is content neutral as to noncommercial messages which are within
the protections of the First Amendment to the U.S. Constitution and the California Constitution.
E. Regulatory Interpretations. All regulatory interpretations of this chapter are to be exercised in light of the
City’s message neutrality policy. Where a particular type of sign is proposed in a permit application, and
the type is neither expressly allowed nor prohibited by this chapter, or whenever a sign does not qualify as
a “structure” as defined in the Building Code, then the Director shall approve, conditionally approve or
disapprove, or refer the sign to the Architectural Review Commission, based on the most similar sign type
that is expressly regulated by this Chapter.
F. Substitution of Messages. Subject to the property owner’s consent, a noncommercial message of any
type may be substituted for any commercial message or any noncommercial message, provided that the
sign is otherwise legal without consideration of message content. Such substitution of message may be
made without any additional approval or permitting. This provision prevails over any more specific provision
to the contrary within this Chapter. This provision does not create a right to increase the total amount of
signage on a parcel, lot or land use; does not affect the requirement that a sign structure or mounting device
be properly permitted; does not allow a change in the physical structure of a sign or its mounting device;
and does not allow the substitution of an off -site commercial message in place of an on-site commercial
message.
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G. Property Owner’s Consent. No sign may be displayed without the consent of the legal owner(s) of the
property on which the sign is mounted or displayed. For purposes of this policy, “owner” means the holder
of the legal title to the property and all parties and persons holding a present right to possession, control or
use of the property.
H. Severance. If any section, sentence, clause, phrase, word, portion or provision of this Chapter is held
invalid or, unconstitutional, or unenforceable, by any court of competent jurisdiction, such holding shall not
affect, impair, or invalidate any other section, sentence, clause, phrase, word, portion, or provision of this
Chapter which can be given effect without the invalid portion. In adopting this Chapter, the City Council
affirmatively declares that it would have approved and adopted the Chapter even without any portion, which
may be held invalid or unenforceable.
Exempt Signs
15.40.200 Types of signs exempt from a sign permit.
The City has a compelling interest in permitting the following signs in order to comply with state and local
laws and to promote public safety on City property and in the public right-of-way. The following signs may
be installed without a sign permit, provided they meet the requirements listed below. Under certain
circumstances these signs may require a building permit or encroachment permit. Contact the Building
Division of the Community Development Department and the Public W orks Department for permitting
requirements prior to installing any of the signs listed below. These signs shall not be included in the
determination of type, number, or area of signs allowed on a given property.
A. Address Signs. Signs installed in compliance with California Fire Code, Section 505.1 or, if updated,
the applicable Fire code section as determined by the City Fire Marshal.
B. Signs Posted During Construction. A maximum of four non-illuminated signs located on construction
sites not exceeding 16 square feet in aggregate area, while a valid construction permit is active. For
commercial and residential projects on sites three acres or larger, the maximum exempt sign area under
this subsection is 32 square feet.
C. Gasoline Price Signs. Not more than one price sign for each frontage, not to exceed 20 square feet
each and subject to height, and setback limits established by zoning district. Notwithstanding other
provisions of this Chapter, signs may include digital readouts or LED technology as necessary to compl y
with Business and Professions code for the display of fuel prices.
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D. Official Signs. Official federal, state, local government signs and notices issued by any court, person,
or officer in performance of a public duty; signs required by federal, state, or local law; and signs placed by
utility companies as part of the normal operation and maintenance of utility facilities.
E. Miscellaneous Small Signs. Signs with an aggregate area not to exceed three square feet and located
within five feet of an entrance to a building.
F. No Trespassing Signs. Trespassing warnings that are posted in compliance with applicable federal,
state, and local laws.
G. Traffic Safety Signs. Signs warning of construction, excavation, or similar hazards if expressly
approved by the City’s Public W orks Director. Parking lot and other private traffic directional signs each not
exceeding three feet in height and five square feet in area and limited to guidance of pedestrian or vehicular
traffic within the premises on which they are located.
H. Temporary Window Signs. Temporary signs posted for 30 days or less on commercial properties that
are painted directly on a window, affixed to the inside of a window, or hung within 36 inches of a window
and promoting any message, including, but not limited to, grand openings and special events (commercial
and non-commercial), provided the sign or signs do not exceed 10 percent of each window area, or four
square feet per window, whichever is greater.
I. Vehicle Signs. Painted signs or decals affixed to the body of any vehicle, unless parked or operated for
the primary purpose of displaying the sign. See prohibited vehicle signs in 15.40.300.I.
J. Signs Within Building Interior. Signs or other visual communicative devices that are located entirely
within a legally established building or other enclosed structure and are not intended to be oriented or be
made visible from the exterior.
K. Signs in Residential Zones or Signs on Residential Properties in Commercial Zones. In addition
to addressing signs in conformance with 15.40.200.A. & Flag Signs in conformance with 14.40.470.K., up
to three temporary signs are allowed in conformance with the following requirements: (1) Regardless of the
total number of signs posted at any time, temporary signs shall not exceed 120 days per sign in total
duration per calendar year; (2) Individual signs shall not exceed five square feet; (3) Temporary signs may
only be placed or in the yard area. Examples of such signs include yard sale signs, real estate signs, and
campaign signs. Exempt residential signs shall not include features from Prohibited Signs Section
15.40.300 which would be incompatible with the residential neighborhood such as audio, flashing or blinking
lights or other attention getting devices. The content of the message conveyed has no application to
compliance with the requirements of this section.
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Signs in multi-unit apartment, condominiums, or common interest subdivisions with no ground level
ownership may have up to two temporary window signs not to exceed 20 percent of the window area in
which they are displayed and not exceed 120 days in total duration per calendar year.
L. Temporary Signs in Non-residential Zones. Three non-illuminated and non-electronic temporary signs
not to exceed ten square feet for a total not to exceed 120 days per calendar year. Examples of such signs
include campaign signs, real estate signs, or notice of special events. Temporary signs shall not include
audio, movement, or other characteristics listed in Prohibited Signs Section 15.40.300 which would be
incompatible with area character and/or create distractions which could inhibit the safe movement of traffic.
Temporary signs shall be posted below the roofline of the building and not obscure architectural features
or cover windows.
Prohibited Signs
15.40.300 Prohibited signs.
The City has a compelling interest to prohibit the following signs to further the findings and purpose (Section
15.40.110) of these sign regulations and to enforce local, State and Federal law. All signs below are
specifically identified as prohibited with some exceptions, and any other signs not expressly provided for or
exempted from this chapter are prohibited. Sign types which, in the determination of the Community
Development Director, are similar to those listed in this section or which are not described in these
Regulations, are also prohibited.
A. Attention Getting Devices. Pennants, streamers, spinners, balloons, inflatable signs, search lights,
beacons, flashing lights or messages and other similar attention-getting devices, unless authorized in
conjunction with a temporary use permit or special event permit, or architectural review, and provided
the city’s Public W orks Director determines that such a sign will not create an unsafe distraction for
users of the public right-of-way.
B. Banner Signs are prohibited unless:
1. Approved in conjunction with an approved temporary or intermittent use, or outdoor event permit
or special event permit; or
2. Approved with a sign permit as a temporary sign pending manufacture and installation of an
approved permanent sign for not more than 30 days or within a specified timeframe as determined
by the Community Development Director; or
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3. Approved by the Public Works Director over designated rights-of-way in compliance with Municipal
Code Section 12.04 (Encroachments); or
4. The sign is exempt under 15.40.200.
C. Backlit Translucent Awning Signs.
Any sign located on an awning that is translucent or semi-transparent and illuminated from a light source
under or within the awning.
D. Outdoor Advertising Displays and Off-Site Signs. Outdoor advertising displays such as billboards,
handheld signs, mascots, and all off-site commercial signs that display advertising for a business,
commodity, service, facility, or other such matter that is not located, conducted, sold, or offered upon t he
premises where the sign is located are prohibited within the city of San Luis Obispo. Any such outdoor
advertising displays that are located within the public right-of-way are considered off-site and are prohibited.
The onsite/offsite distinction applies only to commercial messages on signs.
E. Highly Reflective and Fluorescent Signs. Signs made wholly or partially of highly reflective material
and fluorescent or day-glow painted signs.
F. Signs on Utility Poles or Traffic Control Devices. Signs attached or placed adjacent to any utility pole,
traffic sign, signal, or marking, or any other official traffic -control device, unless in accordance with the
California Vehicle Code.
G. Signs on Street Trees. Any sign posted on a street tree.
H. Signs that Block Ingress or Egress. Any sign, such as a sandwich-board sign, placed or maintained
so as to interfere with free ingress to or egress from any door, window or fire escape, or parking lot.
I. Signs in the Street Right-of-Way. Any sign placed in any street right-of-way without a valid
encroachment permit or prior approval of the Public Works Director for the purpose of safety or traffic
control.
J. Simulated Traffic Signs. Any sign which simulates or imitates in size, color, lettering or design any
traffic sign or signal, or which makes use of words, symbols or characters in such a manner as to interfere
with, mislead, or confuse pedestrian or vehicular traffic.
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K. Vehicle Signs or Mobile Advertising Displays.
Mobile billboard advertising displays and advertising signs on motor vehicles parked or left standing upon
a public street, except for advertising signs that are permanently affixed to the body of, an integral part of,
or a fixture of a motor vehicle for permanent decoration, identification, or display and that do not extend
beyond the overall length, width, or height of the vehicle, advertisement on license plate frames installed in
compliance with Vehicle Code section 5201, and paper advertisements issued by a dealer contained within
a license frame installed in compliance with Vehicle Code section 5201. For purposes of this section,
“permanently affixed” means any of the following: (i) Painted directly on the body of a motor vehicle, (ii)
Applied as a decal on the body of a motor vehicle, or (iii) Placed in a location on the body of a motor vehicle
that was specifically designed by a vehicle manufacturer as defined in Vehicle Code section 672 and
licensed pursuant to Vehicle Code section 11701, in compliance with both state and federal law or
guidelines, for the express purpose of containing an advertising sign. The City has determined this
prohibition is necessary because mobile advertising as a primary purpose inhibits the safe movement of
traffic, contributes to air pollution, and detracts from the overall aesthetics of the City. This prohibition
applies citywide irrespective of the content of the message or ideas expressed.
L. Prohibited or Unpermitted Uses. Any sign displaying a commercial message promoting a business
that is not a permitted use pursuant to Title 17 of the City of San Luis Obispo Municipal Code (Zoning
Regulations).
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M. Roof Signs.
Unless expressly allowed Section 15.40.420 of this chapter, roof signs are prohibited in all zones.
N. Electronic Message Centers (EMC signs) and Digital Display.
Signs using digital displays or other means to present images or messages. These signs typically use light
emitting diode (LED), liquid crystal display (LCD), plasma or other technology to present a series of still
images, full motion animation, or other text messages. (Does not apply where pre-empted by State law for
fuel price signage or other applicable codes).
Sign Standards
15.40.400 Area and height measurement.
The sign area is calculated by determining the periphery of the sign. The periphery of the sign shall be
established by drawing no more than eight straight lines encompassing the limits of the sign within the
smallest possible area. In determining the area of an individual sign that has more than one face (e.g., a
monument or projecting sign), the single sign face with the greatest area shall be used. The total sign area
is the sum of all individual sign areas. Sign area does not include supporting structures, such as sign bases
and columns without lettering or graphics.
The height of a sign shall be measured from the ground, adjacent to the sign, to the top of the sign and
support structure. If the ground under the sign slopes, the height shall be measured from the average grade
under the sign itself.
15.40.410 Setbacks
Except as provided in these Sign Regulations, sign location shall conform with setbacks established in the
zoning regulations.
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A. Signs taller than three feet may not be located within the visibility triangle depicted below. Minor
exceptions may be granted for controlled intersections if approved by both the Public W orks Director and
Community Development Director, if a finding is made that the proposed sign will not affect the line of sight
of vehicles or pedestrians at the intersection.
B. With Public W orks Director approval, traffic directional signs may be placed in the required setback,
providing they do not interfere with visibility required for safe vehicular and pedestrian circulation, especially
at street corners.
C. With Public W orks Director and Community Development Director approval, signs may be located in the
required setback area, provided they are outside of the visibility triangle and provide adequate site distance
for driveways
D. The Community Development Director may approve reduced setbacks for signs, provided the Public
Works Director concurs the sign does not interfere with visibility required for safe vehicular and pedestrian
circulation and provided that the sign is architecturally compatible with the proposed location.
15.40.420 Maximum height and location.
The maximum height of any sign is as provided for each sign type specifically identified in this chapter in
15.40.470, or with sign program approval or by exception as provided in 15.40.485 and 15.40.600
respectively.
All signs that are attached to a building must be located on a building face that has a public entrance. The
Community Development Director may make exceptions to this requirement in circumstances where the
purpose and intent of these regulations is maintained and where the orientation of the public entrance to a
building is such that the sign would not have sufficient visibility from the public right-of-way to provide for
adequate identification of the business or use.
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The Community Development Director may make exceptions to the prohibition of roof signs in
circumstances where the sign does not extend above the roofline, the building lacks an architectural feature
to locate a sign, or other special circumstances.
15.40.430 Illumination.
Where illumination of signs is permitted, the following standards shall apply.
A. Lighting for signs shall not create a hazardous glare for pedestrians or vehicles either in a public street
or on any private premises.
B. The light source, whether internal to the sign or external, shall be shielded from view. This requirement
is not intended to preclude the use of diffused exposed neon, LED, or similar technology.
C. Sign illumination for externally illuminated signs shall utilize focused light fixtures that do not allow light
or glare to shine above the horizontal plane of the top of the sign and to limit direct illumination of any object
other than the sign or onto any public right-of-way or adjoining property.
D. Each sign shall be designed so that illumination does not exceed 100 luxes (10 foot-candles) measured
at a distance of 10 feet from the sign.
E. In the Office zone, illumination of the sign face shall not exceed 10 luxes (one foot-candle) measured at
a distance of 10 feet from the sign.
F. Signs located in residential zones may not be illuminated, except externally illuminated directory signs
approved for residential projects, which shall not exceed 10 luxes (-one 1 foot-candle) measured at a
distance of 10 feet from the sign.
G. Internally illuminated cabinet signs are prohibited in the Downtown-Commercial (CD) zone and allowed
in other zoning districts in compliance with the Design Principles.
Encouraged Discouraged
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Internally Illuminated Cabinet signs consist of frame and face(s) with a translucent message panel. Signs
with a backing or case of opaque material with punch thru letters so only the letters or business symbol are
illuminated are not classified as internally illuminated cabinet signs.
H. Signs in the Downtown (C-D zone)
Signs in the Downtown (C-D zone) may only use external illumination, halo backlighting, push through,
neon, channel letters, or LED tubing with a similar appearance and brightness level which simulates neon.
Channel Letter Signs
Backlit (Halo) Signs
All signs with internal illumination including monument signs, walls signs, projecting signs and
pole signs shall have opaque only lettering illuminated, subject to compliance with the standards in
subsections E, F, and G of this section.
15.40.440 Clearance.
Where permitted, awning, projecting, marquee, and suspended signs shall conform to the following
requirements:
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A. Vertical Clearance. The minimum clearance between the lowest point of a sign and the grade
immediately below shall be 8 feet for public right-of-way and private sidewalk areas.
B. Horizontal Clearance. The minimum horizontal clearance between a sign and the curb line shall be
two feet; the maximum projection over a public sidewalk shall be two-thirds (2/3) the width of the
sidewalk or six feet, whichever is less.
15.40.460 Sign standards by district.
The following standards shall be applied in each of the city’s zoning districts, notwithstanding the standards
for each sign type established by Section 15.40.470 or the Design Principles established by Section of
15.40.480. In no case may the maximum number or size of signs, or their illumination levels, exceed the
standards provided by this Section 15.40.460, unless approved through a Sign Program or Exception as
provided by Section 15.40.485 or Section15.40.600,.
A. The cumulative area and number of signs requirements provided in 15.40.460 & 15.40.470
summarized in this table represent maximum standards for signs which conform to the
requirements for each sign type in 15.40.470 & Design Principles of 15.40.480.
Zoning Designation Sign Types
Allowed
# of
signs per
premises
Illumination Max
cumulative
sign area
(notes)
Residential Zones (R1-R4)
Wall,
hanging and
suspended,
freestanding
post, flags
1 Not allowed 20 square feet
Flags see
15.40.470.K
Office (O) All Sign
Types
except pole
signs
2 External only
15.40.430
50 square feet
Neighborhood Commercial
(C-N)
All Sign
Types
except pole
signs
2 No internal
illumination.
May be external
only or include low
level backlit signs
behind opaque
surface
50 square feet
Retail Commercial (C-R),
Downtown Commercial (C-D)
Business Park (B-P),
All Sign
Types
except pole
and multi-
tenant signs
4 See requirements
of 15.40.430 and
15.40.470(F) for
monument signs
200 square
feet
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in the CD
zone
Tourist Commercial (C-T),
Service Commercial (C-S),
Manufacturing (M)
All Sign
Types
except
projecting,
pole, and
multi-tenant
signs in the
M zone
2 See requirements
of 15.40.430
200 square
feet
Public Facilities (PF),
Community Commercial (C-
C)
All Sign
Types
except
projecting,
pole, and
multi-tenant
signs in the
PF zone
2 100 square
feet
Conservation and Open
Space (C/OS), Agriculture
(AG)
Wall,
Freestanding
post,
monument,
Hanging and
suspended
2 External only
15.40.430
50 square feet
15.40.470 Sign standards by sign type.
This section is intended to be used in conjunction with other standards contained in these Sign Regulations.
Signs shall also comply with Section 15.40.430 Illumination of these regulations. Each sign type shall also
comply with Design Standards section 15.40.480 in addition to design and quality requirements within the
sign standards for each sign type within this section.
A. Wall Signs.
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1. Location, Height, and Number Permitted. Wall signs shall must be located on a building face that
has a public entrance (unless allowed section 15.40.420). One wall sign is permitted per wall face for
each occupant, with up to is two per occupant space where conditions of 15.40.420 are applicable.
The maximum height of wall signs on multi-story buildings is the upper most point of the second story
unless additional height is approved through a sign program or exception as provided in 15.40.485
and 14.40.600.
2. Size. Wall signs may be a maximum of 100 square feet or 15-percent of the building face where
the sign is attached, whichever is less. Wall signs shall not exceed maximum cumulative areas of
15.40.460. The building face area is determined by multiplying the length of the linear frontage of the
tenant space or building by the average height of the tenant space or building.
3. Illumination. Wall signs may be illuminated externally or internally consistent with
Section 15.40.430 of these sign regulations. and the design standards set forth in section
15.40.470.A.4 below.
4. Design. Internally illuminated cabinet signs are prohibited in the Downtown-Commercial District.
Examples of allowed internally illuminated signs include backlighting, halo, or neon lit letters or
emblems, channel letters, or logos. All wall signs shall consist of high-quality installations using a
direct or flush mount without exposed wiring, raceways, or other stabilizing devices or mounts
including backer mounts. Attachments shall be hidden from view in the least destructive manner
possible. For masonry, attachments should be embedded into the mor tar, not the brick or stone.
Except as allowed herein, materials such as foam, poster board, or flat plastic which are usually
associated with temporary signage are not appropriate.
A. Balance and Proportion
Wall signs shall appear balanced and in proportion and scale with the building elevations which
they are placed, and not obscure windows, or overwhelm architectural features such as
pilasters and cornices (see examples shown below).
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B. Material
Unless approved as a temporary sign, wall signs shall not consist of materials such as foam,
poster board, or flat plastic which are usually associated with temporary signage (see examples
below).
4. Zoning. Wall signs are allowed in all zoning districts.
B. Window Signs
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1. Location and Number. There is no specific location requirement or limit to the number of window
signs allowed. W indow signs are located within 36 inches of the face of a window. Window displays,
including merchandise displays, graphics and text, that are located more than 36 inches from the
face of a window are not considered signs.
2. Size. Window signs are limited to a maximum of 24 square feet or 15-percent of the window area,
whichever is less.
3. Illumination. Window signs may be illuminated by any means consistent with Section 15.40.430 of
these sign regulations.
4. Zoning. Window signs are allowed in all commercial zoning districts.
C. Awning Signs.
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1. Location and Number. Signs may be located on awnings subject to size criteria. One
awning sign is permitted per tenant space and must maintain a minimum vertical and horizontal
clearance requirement of 15.40.440.
2. Size. Signs on awnings shall not cover more than 25 percent of the main area of the awning, or
exceed 25 square feet in size, whichever is smaller.
3. Illumination. Awning signs may be externally illuminated consistent with Section 15.40.430 of
these sign regulations. Back-lit, translucent awning signs are prohibited.
4. Design. Graphics, logos, and signage language should have a quality integrated appearance and
signage shall not be added to existing awnings with adhesive applications or other means of attaching
a sign to the awning material. The awning material should incorporate a durable sign design and
consist of long-lasting materials such as canvas or another durable outdoor fabric material.
5. Zoning. Awning signs may be located in all commercial zones.
D. Projecting Signs.
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1. Location and Number. Projecting signs must be attached to building facades that have a public entrance
and must maintain minimum vertical and horizontal clearance requirements of 15.40.440. One projecting
sign is allowed per tenant space. Multiple projecting signs shall not be installed within ten feet of each other
if on the same property and shall be separated from projecting signs on adjacent properties or tenant spaces
by ten feet to ensure proper visibility.
2. Size. Projecting signs may have the following maximum areas:
Office (O) zone: Six (6) square feet
Neighborhood-Commercial (C-N) zone: twelve (12) square feet
Downtown-Commercial (C-D) zone: twelve (12) square feet
Community Commercial Zone (C-C) zone: twelve (12) square feet
Retail-Commercial (C-R) zone: twenty-four (24) square feet
Tourist-Commercial (C-T) zone: twenty-four (24) square feet
3. Illumination. Projecting signs may be illuminated by any means consistent with Section 15.40.430 of
these sign regulations.
4. Design. Projecting signs shall attach to a building face and project out perpendicular to the building wall.
Projecting signs are encouraged as an effective pedestrian scale sign. Appropriate materials include wood
and metal with carved or applied lettering, or any other material that is architecturally compatible with the
building that the sign is attached. Materials such as foam, poster board, or flat plastic which are usually
associated with temporary signage are not appropriate.
5. Zoning. Projecting signs are allowed in the O, C-N, C-D, C-C, C-R and C-T zoning districts only.
E. Hanging and Suspended Signs.
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1. Location and Number. Hanging or suspended signs shall be attached to building facades that have
a public entrance and must maintain minimum vertical and horizontal clearance requirements of
15.40.440. One hanging or suspended sign is allowed per tenant space.
2. Size. Hanging signs may have a maximum area of eight square feet.
3. Illumination. Hanging signs and suspended signs may be externally illuminated consistent with
15.40.430.
4. Design. Hanging and Suspended signs are intended as pedestrian scale signs used to help define
entries. Materials shall be durable and made of quality materials such as wood or metal to convey a
sense of quality and permanence. Materials such as foam, poster board, or flat plastic which are
usually associated with temporary signage are prohibited.
5. Zoning. Hanging and suspended signs are allowed in all zoning districts.
F. Monument Signs.
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1. Location and Number Permitted. Monument signs may be located in required street yards in all
commercial districts and the public facility (PF) zone, subject to the approval of the Community
Development and Public Works Directors, as provided for in Section 15.40.410 of these sign
regulations. Only one monument sign is permitted per premises, per street frontage.
2. Size and Height. Monument signs may be a maximum of 24 square feet. The maximum height of
a monument sign is six feet from the average natural grade at the base of the sign. In the C-R (Retail
Commercial) and C-D (Downtown Commercial) zoning districts, the maximum size of a monument
sign is 12 square feet and the maximum height is four feet. Where two or more uses are located on
the same premises, the sign area for monument signs must be shared. The largest single sign face
is used to calculate the area of monument signs.
3. Illumination. If illumination of monument signs is desired, then external illumination or halo lighting
is preferred. Internally illuminated monument signs downtown Illumination shall be consistent with
Section 15.40.430 of these sign regulations. Internal illumination of monument signs as shown below
are not allowed in the Office (O) or Neighborhood Commercial (NC) zone.
4. Design. Monument signs shall be designed to be compatible with the architecture of the buildings
on site with a solid base and background with a maximum of two parallel sides. Materials should be
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durable and made of quality materials such as wood or metal to convey a sense of quality and
permanence. Materials such as foam, poster board, or flat plastic which are usually associated with
temporary signage are not permitted.
G. Freestanding Post Signs.
1. Location and Number. Freestanding post signs may be located in required street yards, subject to
the approval of the Community Development and Public Works Directors, as provided for in
Section 15.40.410 of these sign regulations. Only one freestanding post sign is permitted per
premises, per street frontage.
2. Size and height. The maximum sign area for freestanding post signs is 20 square feet.
Freestanding post signs shall not be taller than six feet, measured from average natural grade at the
base of the sign to the top of the sign structure. Where two or more uses are locat ed on the same
premises, the sign area for freestanding post signs must be shared.
3. Illumination. Freestanding post signs may be externally illuminated consistent with
Section 15.40.430 of these sign regulations.
4. Design. Colors and materials used for the sign construction shall include complementary colors
and materials with the associated building design and the size and scale of the signs shall not detract
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or be out of character with the surrounding neighborho od. Materials should be durable and made of
quality materials such as wood or metal to convey a sense of quality and permanence. Materials
such as foam, poster board, or flat plastic which are usually associated with temporary signage are
not permitted.
5. Zoning. Freestanding post signs are allowed in all zoning districts.
H. Pole and Pylon Signs.
1. Location and Number. Pole and Pylon signs may be located along arterial streets and must not
impact the line of sight of people in cars to pedestrians or other vehicles in the street right -of-way.
They must be located outside of required yard or setback areas, unless an exception is approved by
the Director during review of the sign design, as provided for by Section 15.40.410. One pole sign is
permitted per premises along an arterial street frontage.
2. Size. Pole signs may have a maximum height of 16 feet and a maximum area of 72 square feet
measured from the average natural grade of the ground immediately beneath the sign. Where two or
more uses are located on the same premises, the sign area for pole signs must be shared on a single
sign.
3. Illumination. Pole signs may be illuminated by any means consistent with Section 15.40.430 of
these sign regulations, and subject to approval by the Director of the lighting design.
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4. Design. Colors and materials used for the sign construction shall include complementary colors
and materials with the associated building design.
5. Zoning. Pole signs are allowed in the C-R (Commercial Retail), C-S (Commercial Service) and C-
T (Commercial Tourist) zones only along designated arterial routes as identified in the Circulation
Element of the General Plan, subject to the approval of the Director.
I. A-Frame (Sandwich-Board) Signs.
1. Location and Number. A-Frame (Sandwich-board) signs are prohibited in the public right-of-way
and must be placed on private property. Sandwich-board signs may be located in required street
yards for any given zone, subject to the approval of the Community Development Director, as
provided for in Section 15.40.410 of these sign regulations. They may be placed in a front yard or in
a foyer, portico, or other building entry provided they do not interfere with pedestrian ingress or egress
as required by the Building Code. Only one sandwich-board sign is permitted per tenant space.
2. Size. Sandwich-board signs may have a maximum area of eight square feet and a maximum
height of four feet, measured from the ground to the top of the sign structure.
3. Illumination. Sandwich-board signs may not be illuminated.
4. Design. Signs must be made of durable materials designed to withstand exterior conditions such
as smooth particle board, medium density fiberboard, or plywood.
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5. Zoning. Sandwich-board signs are allowed in all commercial zones.
J. Shopping Center (or Multi-Tenant) Identification Signs
1. Location and Number. One shopping center identification sign may be located on each major street
frontage of a development subject to approval of the Director.
2. Size. Shopping center identification signs for new developments shall be reviewed as part of the
development application consistent with 15.40.485. Sign Programs.
3. Illumination. Shopping center identification signs may be illuminated consistent with
Section 15.40.430 of these sign regulations. Shopping center identification signs shall not incorporate
internally illuminated cabinet signs.
4. Design. Shopping center identification signs shall be compatible with the colors, materials, and
design theme of the development. Multi-tenant centers with more than five tenants shall only list the
main anchor tenants with no more than five listed. Multi-tenant signs which list an excessive number
of individual tenants can result in sign clutter.
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5. Zoning. Shopping center identification signs shall only be permitted in the C-S, C-C or C-R
zoning districts.
K. Flags.
1. Location and Number. Flag poles shall be located outside of required setback areas. Only one
flagpole is permitted per premises. Flag poles consistent with this section and section 15.40.200.N.
do not require a sign permit but may require building permi ts. In residential zoning districts wall
mounted flags which do not project above the roofline are exempt from permit requirements.
2. Size. The size (dimensions) of the flag shall be commensurate with the height and diameter of the
pole, per recommended industry standards. The maximum height of the flag or pole which the flag is
mounted to is the same as the maximum height for structures, as provided in the zoning regulations.
Height and size standards for flags are shown in the table below:
Ground Set Poles Roof-Mounted Poles
Exposed Pole Height
(ft.)
Flag Dim. & Size (sq. ft.) Exposed Pole Height (ft.) Flag Size (sq. ft.)
15 -20 3 x 5 15 4 x 6
25 4 x 6 20-30 5 x 8
30 - 35 5 x 8 35-40 6 x 10
40 – 45 6 x 10 45-50 8 x 12
50 8 x 12 50-60 9 x 15
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3. Illumination. Flags may be illuminated by any means consistent with Section 15.40.430 of these
sign regulations.
4. Zoning. Flags may be located in all zoning districts, subject to conformance with the above size
and pole height criteria.
L. Directory Signs
1. Location and Number. Directory signs may be freestanding or may be fixed on an exterior wall if
the building has no setback. One directory sign may be permitted per premises.
2. Size. Directory signs may be no larger than 12 square feet in area., and individual letters may not
exceed six inches in height.
3. Illumination. Directory signs may be illuminated by any means consistent with Section 15.40.430 of
these sign regulations.
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4. Design. Directory signs are intended for multi-tenant buildings to provide visibility and guidance for
pedestrians in locating tenant suites. Directory signs are small scale and oriented to pedestrians.
5. Zoning. Directory signs are allowed in all zoning districts.
15.40.480. Design Principles
In addition to meeting all criteria of 15.40.470 above, all signs shall be found consistent with the following
design principles.
1. Architectural Compatibility. A sign’s scale shall be appropriate for the building on which it is placed
and the area where it is located on the building. Signs shall integrate with the design of the building
and incorporate materials, colors, and shapes that complement the building’s architectural style.
2. Scale, proportions to building and placement. Signs shall be in scale with the building and not cover
or obscure architectural details or ornamentation of a building’s façade. The outer perimeter of
signs shall not extend beyond the limits of the architectural feature of the building it is installed and
should include some separation to the edge of the feature.
3. Sign Quality and Installation methods. Signs shall be made of durable materials designed to
withstand the elements, such as wood or metal to convey a sense of quality and permanence.
Unless approved as a temporary sign, signs shall not be made of plastic, plywood, or pressed
board. Materials such as foam, poster board, or flat plastic which are usually as sociated with
temporary signage are prohibited.
4. Community Design Guidelines. Signs are an integral review component of the Community Design
Guidelines. The Community Design Guidelines has a specific Chapter addressing signs including
appropriate design, details, scale, location, consistency, types, illumination, and materials.
5. Historic Resources and Districts. Signs on historic buildings and/or in historic districts shall be
compatible with the architectural character of the structure and not detract from the character of
the resource or the district it is located in. Sign installations on historically designated buildings or
which are eligible for historic listing shall comply with recommendations of the Secretary of Interior
Standards for the Treatment of Historic Properties.
6. Residential zones, C-N zone, and Office zone. Signs shall not include internal illumination of any
type, or signs typically designed for internal illumination such as channel letters, marquees, or
cabinets. Bases, framing, and sign mounting and presentation methods shall use materials that are
compatible with the architecture of the building on the parcel which they are located.
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15.40.485 Sign Programs.
Sign programs are required for new commercial, office, and/or mixed-use projects in order to establish
ongoing sign requirements and to ensure the signage is complementary and compatible with the
development and surrounding neighborhood or commercial district. Sign programs create a coordinated
set of standards for signs on properties with multiple buildings or tenants and establish uniform sign design
elements such as size, color, materials, lighting, and placement on the property. Applications for new
commercial, office and/or mixed-use projects shall include schematic plans for signage sufficient to
demonstrate signs will be compatible with the project and surroundings. Conditions of approval may require
a subsequent final sign program submittal subject to the approval of the Community Development Director.
Modifications to sign programs may be referred to the ARC as determined by the Director with final decision
being made by the Director. Sign programs may supersede sections of these sign regulations (Sections
15.40.460 and 15.40.470. The purpose of sign programs is to provide for project specific designs and sign
accommodations that take into account compatible and appropriate signage which can be reviewed
concurrently with the review of building designs and site layout. Sign program s are not intended to primarily
provide for additional signage than would otherwise be allowed and may not provide for approval of
otherwise prohibited sign types. In order to approve a sign program, the Community Development Director
shall make findings that the sign program results in signage that is compatible with the development,
complementary to project architecture, and coordinated among tenant spaces for consistency and superior
design. Prior to submitting a sign permit application to the Building Division under a sign program, the
program must have been approved and all appeal periods must have expired.
Sign Permits: Application and Processing Procedures
15.40.500 Permit required.
No sign shall be constructed, maintained, displayed or altered without a sign permit obtained as provided
in this chapter, unless the sign is specifically exempted from permit requirements.
15.40.510 Sign permit application—Contents.
Any person desiring to construct, repair, alter or display a sign for which a permit is required shall submit
an application and associated fees, established by resolution of the City Council, to the Community
Development Department.
Such application shall include descriptive material sufficient to enable evaluation of the proposal’s
conformance with the sign regulations including at least the following items:
A. A complete construction permit application and supplemental sign permit worksheet.
B. A site plan showing existing improvements and proposed sign locations.
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C. A detailed plan of the proposed signage, including dimensions and method of illumination, if any.
D. Samples and descriptions of the proposed sign’s colors and materials.
E. Photographs of all existing signage and of the building faces or site areas where signage is proposed.
The Community Development Department staff will review all sign permit applications for completeness
and consistency with these regulations. Staff will notify the applicant within fifteen days if Architectural
Review or other entitlements are required.
15.40.520 Architectural review application.
When review is required by the Architectural Review Commission, a separate application for such review
together with fees, as established by resolution of the city council, shall be filed with the Community
Development Department.
15.40.530 Level of Review and Action by the Director.
Within 15 working days after receiving a complete application for a sign permit, which does not require
Architectural Review or the issuance of other permits, the Community Development Director shall forward
the sign permit application to the Chief Building Official for issuance. The Director may impose only such
conditions as will assure compliance with the provisions of this chapter.
Any sign not specified in this Chapter for review by the Architectural Review Commission, Community
Development Director, or Planning Commission, which does not, in the determination of the Community
Development Director, comply with these sign regulations, or with requirements of Section 15.40.470 or
Design Principles of 15.40.480, may be denied consistent with 15.40.550.
15.40.540 Permit issuance.
The Chief Building Official shall be responsible for issuance of sign permits, determination of compliance
with building code requirements, and inspection of installation. No sign permit shall be issued until other
required permits and approvals, including architectural revie w, have been issued and granted, and any
associated appeal periods have expired.
15.40.550 Denial.
Denial of a sign permit application shall be based on specific findings explaining how the proposed sign
fails to satisfy the evaluation criteria above or other provisions of these regulations.
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15.40.560 Appeals.
A. Community Development Director Decisions.
1. Appeal Body. Any discretionary decision of the Community Development Director authorized by
these regulations may be appealed to the Planning Commission.
2. Filing Time. Appeals must be filed in writing at the Community Development Department within 10
calendar days of the director’s decision. If the tenth day is a Saturday, Sunday, or holiday, the appeal
period shall extend to the next use day.
3. Public Hearing. Once an appeal has been filed, it shall be considered at the earliest available
Planning Commission meeting, considering public notification requirements.
B. Planning Commission Decisions. Any decision of the Planning Commission may be appealed to the
City Council in accordance with the procedures set out in Chapter 1.20 of the municipal code.
Exceptions to Sign Standards
15.40.600 Requests for Exceptions.
Unusual site conditions or other design factors may warrant signs not otherwise permitted by these
regulations. A sign permit application which includes a request for exceptions to standards established by
these regulations is subject to approval by the Community Development Director review consistent with
Section 15.40.480 and may be subject to review by the ARC as determined by the Director. Exceptions
require a separate application and fees for ARC or Community Development Director review, which must
be approved before a sign permit will be issued.
15.40.610 Findings for Approval of an Exception.
Exceptions to the Sign Regulations must meet all of the following findings:
A. There are unusual circumstances applying to the property which make strict adherence to the regulations
impractical or infeasible, such as building configuration, historic architectural features, architectural style,
site layout, intervening obstructions, or other unusual circumstances. Exceptions shall not allow for
additional signage in number or size beyond what is necessary to compensate for the unusual
circumstances. Unusual circumstances may also include sign designs which are not expressly provid ed for
or exempted in this Chapter, but which represent superior or innovative design appropriate for the building
and location.
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B. The exception is consistent with the intent and purpose of the sign regulations (see Section 15.40.110)
and the exception is not being granted in cases where alternative options of allowed signage in this Chapter
could provide an adequate alternative for sufficient visibility to the public with equal or superior design.
C. The sign exception is for superior design and compli es with Design Principles of this Chapter, and will
not result in: visual clutter; excessively sized signage in comparison to the building or surroundings; signage
that is inconsistent with the character of the surroundings; or approval of signs that are p rohibited in this
Chapter.
Sign Maintenance and Abandonment
15.40.700 Maintaining Signs.
All signs must be maintained in the same condition as when the sign was installed. Normal wear and tear
of aged signs shall be repaired when they detract from the visible quality of the sign, as determined by the
Community Development Director. When signs are repaired, they must be done so in a manner (paint
colors shall match, etc.) that is consistent with the approved sign permit. When signs are removed, the wall
behind the sign shall be repaired and painted to match the rest of the building wall.
15.40.720 Unsafe Signs.
Any sign that, in the opinion of the Chief Building Official or the Public Works Director, is unsafe or insecure,
shall be deemed an unsafe sign and shall be corrected or removed, together with any supporting structure,
by the owner of the property on which the sign is located, within 72 hours of written notice by the Community
Development Department.
Nonconforming Signs
15.40.800 Existing Nonconforming Signs
Signs not compliant with this Chapter which previously lawfully existed as conforming signs or legal non -
conforming signs under Sign Regulations established by Ordinance 1455 and subsequent ordinances
amending this Chapter prior to 2018 shall be deemed legal non-conforming signs.
15.40.840 Removal of Non-Conforming Signs.
A. Removal of Nonconforming Signs. Nonconforming signs shall not be altered, enlarged, relocated, and/or
reconstructed, and shall be removed if:
1. The nonconforming sign is more than fifty (50) percent destroyed, and the destruction is other than
facial copy replacement. A nonconforming sign shall be deemed to be more than fifty (50) percent destroyed
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if the estimated cost of reconstruction exceeds fifty (50) percent of the replacement value as determined by
the Chief Building Official;
2. The nonconforming sign is located on a building that is enlarged, remodeled, or expanded, if the
nonconforming sign is affected by the construction, enlargement, remodel, or expansion. An enlargem ent,
remodel, or expansion of the portion of the building upon which the nonconforming sign is located or that is
more than fifty (50) percent of the building area shall be deemed to affect the nonconforming sign;
3. The nonconforming sign is temporary.
B Deactivation of Flashing Features. The owner of a sign that contains flashing features shall permanently
deactivate the flashing features.
C. Continuance of Nonconforming Signs. Except as provided in subsections (A) and (B) of this secti on, a
nonconforming sign may be continued and shall be maintained in good condition as required by these
regulations, provided that it shall not be:
1. Structurally changed to another nonconforming sign, although the content of the sign may be changed.
2. Structurally altered to prolong the life of the sign, except to meet safety requirements.
3. Expanded or altered in any manner that increases the degree of nonconformity.
D. Repairing and Repainting. Nonconforming signs shall only be painted an d repaired in place and shall
not be removed from their existing location, except as part of a building remodel, unless removal of the sign
for painting or repair is part of the sign’s customary maintenance and repair.
Enforcement
15.40.900 Type of Offense.
Any person who violates any provision of this ordinance shall be guilty of an infraction. Violations shall be
punishable as set forth in Chapter 1.12 of the San Luis Obispo Municipal Code. Nothing in this chapter shall
be deemed or constituted to prevent the city from commencing any civil proceeding otherwise authorized
by law for the declaration or abatement of a public nuisance.
15.40.910 Public Nuisance.
If the owner of any premises fails or neglects to comply with the provisions of this chapter, it shall constitute
a public nuisance, pursuant to Chapter 8.24 of the San Luis Obispo Municipal Code. Any aggrieved party
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may, in addition to any other right or remedy he or she may possess either at law or in equity, pursue a
private cause of action to abate a public nuisance, as specified in Chapter 8.24 of the San Luis Obispo
Municipal Code.
Definitions
15.40.1000 Definitions.
As used in this chapter, the following terms and phrases shall have the indicated meanings:
“A-frame Sign (aka sandwich board sign).” A temporary, portable, and freestanding sign composed of
two panels hinged at the top and capable of standing on its own without external support or attachment.
“Architectural Review.” Refers to the architectural review process authorized by Municipal Code
Section 2.48.090.
“ARC” or “Architectural Review Commission.” The Commission with the jurisdiction to perform
architectural review, per Chapter 2.48 of the Municipal Code. When these sign regulations refer specifically
to the ARC or Architectural Review Commission, review by the Commission is required.
“Attention-getting Sign.” Any sign with moving parts, flashing lights, and/or neon colors, or signs
incorporating pennants, streamers, large helium balloons or any similar visual device used for the purpose
of drawing attention.
“Back-lit” (Halo letters).” The letters or graphics have an opaque face with where only the back of the
sign is illuminated. These signs are also often referred to as “reverse channel letters”.
“Banner Sign.” A flexible sign including Feather Banners and Pennants of lightweight fabric or similar
material typically supported at two or more points and hung on a building or otherwise suspended down or
across its face, or across a public right-of-way. This definition does not include Flags as defined by this
Article.
“Blade Sign.” A double-sided sign oriented perpendicular to the building wall on which it is mounted. (See
Projecting Sign.)
“Building Face.” The building face means the whole of a building visible in an elevation view, excluding
sloped roof surfaces.
“Building Frontage.” The linear measurement of exterior walls enclosing interior spaces which are
oriented to and most nearly parallel to public streets, public alleys, parking lots, malls or freeways.
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“Cabinet Sign.” An internally illuminated sign consisting of frame and face(s), with a translucent message
panel in an enclosed case; also referred to as a panel sign. Cabinet signs are typically internally illuminated
with a plastic or plexi-glass face.
“Changeable Copy Sign.” A sign displaying a message that is changed by m eans of moveable letters,
slats, lights, light emitting diodes, or moveable background material.
“Channel Letters.” Three-dimensional individual letters or figures typically made of formed metal, usually
with an acrylic face, with an open back or front, illuminated or non-illuminated, that are affixed to a building
or to a freestanding sign structure by sliding the letters into channels.
“Channel Letter Sign.” A sign with multiple components, each built in the shape of an individual
dimensional letter or symbol, each of which may be independently illuminated, with a separate translucent
panel over the letter source for each element.
“Commercial Speech or Commercial Message”. A message on a sign which identifies, advertises, or
directs attention to a business or is intended to induce a purchase of a good, property, or service, including,
without limitation, any sign naming a brand of good or service.
“Commercial Zone.” Commercial zone refers to all nonresidential zones, regardless of how the property
is actually used.
“Digital Display.” A display method utilizing light emitting diode (LED), liquid crystal display (LCD), plasma
display, projected images, or any functionally equivalent technology, and which is capable of automated,
remote or computer control to change the image, either in a “slide show” manner (series of still images), or
full motion animation, or any combination of them.
“Directory Sign.” A freestanding or wall sign that identifies all businesses and other establishments
located within a commercial or industrial complex or an institutional establishment.
“Electronic Message Center or Electronic Message Display.” A sign that uses digital display to present
variable messages displayed by projecting an electronically controlled pattern and which can be
programmed to periodically change the message display.
“Feather Banner.” A type of vertical banner made of flexible materials, (e.g., cloth, paper, or plastic), the
longer dimension of which is typically attached to a pole or rod that is driven into the ground or supported
by an individual stand. Also called a “swooper” or “teardrop” banner. Also known as quill signs or quill
banners.
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“Flag.” A piece of fabric or other flexible material, usually rectangular, of distinctive design, used as a
symbol, which is capable of movement, or fluttering in moving air or wind.
“Freestanding Sign.” A sign supported by structures or supports that are placed on, or anchored in, the
ground and which are structurally independent from any building including “monument signs”, “pole signs”,
and “pylon signs.” (Also called Ground Signs).
“Frontage.” Frontage is the horizontal distance along a lot line adjacent to a public street, or the side of a
lot adjacent to a public street. (See Building Frontage).
“Halo-lit” (see Back-lit definition)
“Height.” The height of a sign is the vertical distance from average grade (ground level) immediately below
the sign to the top of the sign—including the support structure and any projecting design elements.
“Illegal Sign.” Any sign which does not meet the requirements of this Chapter and which has not received
legal, nonconforming status.
“Illuminated Sign.” A sign that is illuminated with an artificial source of light incorporated internally or
externally. Also called a Lighted Sign.
“Major Street Frontage.” A major street frontage is any arterial road shown in the City’s Circulation
Element.
“Mobile Billboard Advertising Display.” An advertising display that is attached to a mobile, non -
motorized vehicle, device, or bicycle, that carries, pulls, or transports a sign or billboard, and is for the
primary purpose of advertising, as defined by California Vehicle Code section 395.5. See prohibited signs.
“Monument Sign.” A low-profile freestanding sign erected upon or supported solely by a planter, pedestal
base, or similar ground structure approximately the same width as the sign and which is d esigned to
incorporate the architectural theme and building material of the building on the premises. Internal supports,
poles or pylons, if any, are enclosed by decorative covers or otherwise not exposed to view.
“Mural.” A one-of-kind, hand painted, hand-tiled, or digitally-printed image on the exterior of a building that
does not contain any commercial message advertising a business, services rendered, or goods produced
or sold. Murals are not regulated under this Chapter but may be subject to the City’s Public Art Program.
“Nonconforming Sign.” A nonconforming sign is a sign which was erected illegally, but which does not
now comply with these subsequently enacted Sign Regulations.
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“Nonresidential Zone.” A non-residential zone is any zone other than the R-1, R-2, R-3, or R-4 zone,
regardless of how the property is actually used.
“Off-Premises Sign.” A sign that advertises commercial products, accommodations, services or activities
not provided in or on the property or premises upon which it is located.
“Outdoor Advertising Display.” An outdoor advertising display is a sign, such as a billboard, that
advertises a product or display.
“Pennant.” An attention-seeking device made of flexible materials, (e.g., cloth, paper, or plastic) that is
typically triangular or swallow-tail in shape and may or may not contain copy.
“Permanent Sign”. A sign that is solidly attached to a building, structure, or the ground by means of
mounting brackets, bolts, welds, or other combination of attachment methods, thereby rendering the sign
non-moveable or difficult to reposition without the use of machinery, cutting devices, or mechanical devices.
Contrast: temporary sign.
“Pole Sign.” A freestanding sign that is supported by one or more exposed poles that are permanently
attached directly into or upon the ground.
“Post Sign.” A low-profile free-standing sign supported by posts that has a single sign face and is generally
oriented parallel to the public right-of-way.
“Premises.” Premises means a lot or series of lots under common ownership and/or developed together
as a single development site, regardless of how many uses occupy the site.
“Projecting Sign.” A building wall sign, the surface of which is not parallel to the face of the supporting
wall and which is supported wholly by the wall. See Blade Sign.
Public Entrance. One or more places of entry to a premises that are accessible to the general public.
“Pylon Sign.” A freestanding sign that is supported and in direct contact with the ground or one or more
solid, monumental structures or pylons and which typically has a sign face with a vertical dimension that is
greater than its horizontal dimension.
“Reverse Channel Letters.” (see Back-lit definition)
Roof Sign.” A roof sign is any sign where any part of the sign is on or over any portion of any roof, eave,
or parapet of a building or structure.
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“Sandwich board Sign.” (see A-Frame sign definition).
“Shopping (or Multi-tenant) Center Identification Sign.” A freestanding sign that identifies the name of
the shopping center and lists its tenants.
“Sign.” A structure, device, figure, display, message placard or other contrivance, or any part thereof,
situated outdoors or indoors, which is designed, constructed, intended or used to advertise, provide
information in the nature of advertising,, ideological, political, or social information, or direct or attract
attention to an object, person, institution, business, product, service, message, event, or location by any
means, including words, letters, figures, designs, symbols, fixtures, colors, or illumination.
“Sign Area” or “area of sign.” The area of a sign is the number of square feet within which an individual
sign face can be enclosed, as defined by Section 15.40.400.
“Sign Face.” The sign face is the visible portion of the sign, including all characters, symbols, and structural
or nonstructural background (e.g., cabinet frame or painted border), but not including the base of a pole
sign, monument sign, or free-standing sign.
“Storefront.” is a distinct architectural feature that is immediately accessible from a public sidewalk and
consisting of window displays and entry doors to one or more uses.
“Street right-of-way.” Any road or other public place, including but not limited to a highway, alley, street,
avenue, place, sidewalk, parkway (i.e., planted or landscaped area between a curb and the edge of a
sidewalk), path, walk, park, plaza, boulevard, right-of-way or any other public place in the City whether or
not currently improved.
“Temporary Sign.” A temporary sign is a sign that is temporary in nature and that is displayed for no more
than 120 days within any 365-day period.
“Tenant’s Building Face.” The tenant building face is that portion of the building face enclosing the area
of the building occupied by the tenant. In multi-tenant buildings with interior tenant spaces, each tenant’s
building face shall be the proportionate share of the building face enclosing the area occupied by all tenants.
“V Sign.” A V sign is a sign consisting of two, essentially equal, sign faces positioned at an angle less than
180 degrees rather than parallel to each other.
“Window Display.” A window sign is a sign, window display, merchandise display, graphics and text, or
lifestyle graphics that are painted on, hung, or attached to a window, or displayed visibly in any way so as
to be viewed or legible from outside the window or structure.
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Minutes - DRAFT
ARCHITECTURAL REVIEW COMMISSION
Monday, June 17, 2019
Regular Meeting of the Architectural Review Commission
CALL TO ORDER
A Regular Meeting of the Architectural Review Commission was called to order on Monday,
June 17, 2019 at 5:00 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis
Obispo, California, by Chair Root.
ROLL CALL
Present: Commissioners Richard Beller, Michael DeMartini (5:01), Micah Smith, Vice-Chair
Amy Nemcik, and Chair Allen Root
Absent: Commissioners Mandi Pickens and Christie Withers
Staff: Senior Planner Shawna Scott and Deputy City Clerk Kevin Christian. Other staff
members presented reports or responded to questions as indicated in the minutes.
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
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PUBLIC HEARINGS
1. Project Address: 253 Elks Ln. Case #: ARCH-0200-2019, O-PD-SF Zone; Architectural
review of a new 31,250-square foot SLO Regional Transit Authority (RTA) Operation,
Administration and Maintenance Facility, including a request for a fence height
exception to allow a fence of a maximum of 8 feet where 3 and 6 feet is normally
required, with an addendum to a previously-adopted Mitigated Negative Declaration;
San Luis Obispo Regional Transit Authority, applicant.
Associate Planner Rachel Cohen presented the staff report with the use of a PowerPoint
presentation and responded to Commissioner inquiries.
Geoff Straw, SLO Regional Transit Authority Executive Director, reviewed the use for the
facility, partnership with the City, project phasing, security issues, concerns related to the
future Prado Rd. overpass and noted changes made to accommodate zero emission transit
vehicle requirements. Stantec Design representative, Will Todd, provided clarification on
security fencing type, stressed landscaping to be used for a visual screen, provided detail on
lighting design and various architectural elements, and responded to Commissioner inquiries.
Public Comments:
Charles Pasquini
--End of Public Comment--
ACTION: MOTION BY VICE CHAIR NEMCIK, SECOND BY COMMISSIONER
DEMARTINI, CARRIED 5-0-2 to forward a recommendation of consistency with the
Community Design Guidelines and applicable City Standards to the Planning Commissions
with the following items to be addressed:
- Review fencing details design to ensure adequate security and address visual impacts per
Community Design Guidelines 3.3 F-3 and 3.3 F-5.
- Revise Colors: Metal siding colors should be more muted and more closely match the
corresponding block color.
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DRAFT Minutes – Architectural Review Commission Meeting of June 17, 2019 Page 3
2. Citywide; Sign Regulations – Review of Draft Ordinance and recommendation to the
City Council to repeal and replace Municipal Code Section 15.40 to update to the City’s
Sign Regulations (action also includes repeal of Municipal Code section 2.40.070
(Campaign Signs); project is exempt from the California Environmental Quality Act
(CEQA) [(Guidelines Sec. 15061(b)(3)]; City of San Luis Obispo, applicant.
Community Development Deputy Director Doug Davidson presented the staff report with the
use of a PowerPoint presentation and responded to Commissioner inquiries.
By consensus the commission suggested the following be considered prior to final adoption:
• Compare the existing standard for sign size (square footage within the smallest rectangle)
with the proposed 8-line method to understand possible size differences from the current
standard.
• Include a definition for murals and reference the Public Art process managed by the
City’s Park and Recreation Department.
• Examples of signage should show same signs as both day and nighttime examples.
Public Comments:
None
--End of Public Comment--
ACTION: MOTION BY COMMISSIONER BELLER, SECOND BY COMMISSIONER
SMITH, CARRIED 5-0-2 to recommend that the City Council adopt an ordinance repealing
Section 2.40.070 (Campaign Signs) and repealing and replacing Title 15, Chapter 15.40 of
the Municipal Code to update the City’s Sign Regulation.
COMMENT AND DISCUSSION
Senior Planner Shawna Scott commented on the upcoming retirement of Deputy Director Doug
Davidson and provided a brief agenda forecast.
ADJOURNMENT
The meeting was adjourned at 6:45 p.m. The next Regular meeting of the Architectural Review
Commission scheduled for Monday July 1, 2019 is cancelled. The next scheduled Regular
meeting of the Architectural Review Commission will be held on Monday July 15, 2019 at 5:00
p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE ARCHITECTURAL REVIEW COMMISSION: XX/XX/2019 DRAFTPacket Page 235
Item #14
8/20/2019 Item 14, Staff Presentation
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Sign Regulations Update
ORDINANCE INTRODUCTION COMPREHENSIVELY
UPDATING THE CITY’S SIGN REGULATIONS, INCLUDING
REPEAL OF MUNICIPAL CODE SECTION 2.40.070
(CAMPAIGN SIGNS) AND REPEAL AND REPLACE MUNICIPAL
CODE CHAPTER 15.40
City Council
August 20, 2019
Recommendation
As recommended by Architectural Review Commission,
introduce an ordinance repealing Section 2.40.070
(Campaign Signs) and repealing and replacing Title 15,
Chapter 15.40 of the Municipal Code to update the
City’s Sign Regulations
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8/20/2019 Item 14, Staff Presentation
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Look How Far We’ve Come……
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Purpose of Updating the Sign Regulations
Incorporate current best practices, more
pictures, and clarify terms and process
Result in signs that are compatible with the
built and natural environment
Eliminate potential for visual blight
Allow for adequate business identification
Define standards, reduce # of exceptions and
lower level of review if standards are met
Be consistent with Reed v. Town of Gilbert
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8/20/2019 Item 14, Staff Presentation
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Reed V. Town of Gilbert
All the Way to the U.S. Supreme Court
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U.S. Supreme Court decision with
major implications for Sign
Ordinances across the country
Many regulations will violate the 1st
Amendment by regulating based on
content.
Regulations should not include
different treatments based on the
signs message
Regulations should be content neutral
Regulating by physical characteristics
and location is permissible
Proposed Changes to Existing Ordinance
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Exempt Temporary signs in Residential
and Commercial zones
Still exempt, but consolidated into one
type
Yard sale, political campaign, real estate
signs, combined with same standards;
size, #, duration
Prohibited Signs or Approved w/Special
Design
Electronic message signs (prohibited)
Internally illuminated cabinet signs
Roof-mounted signs
Channel letters & Push-thru, backlit (halo)
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8/20/2019 Item 14, Staff Presentation
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Prohibited Sign
Electronic Message Center (EMC) Signs
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EMC Exemption for City Facilities
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Prohibited Signs
15.40.300. N. Electronic Message Centers (EMC signs)
and Digital Display
Signs using digital displays or other means to present images or messages. These
signs typically use light emitting diode (LED), liquid crystal display (LCD), plasma or
other technology to present a series of still images, full motion animation, or other
text messages. (Does not apply where pre-empted by State law for fuel price
signage or other applicable codes).
Exemption: City parking facilities are exempt from the EMC prohibition in order to
provide information to the public regarding parking availability. This exemption is
necessary for the public health, safety, and welfare of the community in order to
manage unnecessary car trips and reduce greenhouse gas emissions resulting
from unnecessary vehicle parking space searches in City parking facilities and to
minimize driver confusion and distraction that can increase the likelihood of vehicle
and pedestrian accidents and injuries.
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8/20/2019 Item 14, Staff Presentation
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Backlit Signs (Push-Through, “Halo”) & Channel
Letters
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Measurement of Sign Area
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Sign
Regulations
Existing Proposed
Sign
Regulations1
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8/20/2019 Item 14, Staff Presentation
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Sign Design Standards
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New Design Principles
section 15.40.480:
Each sign type has a
design statement –
architectural
compatibility and
quality materials
New overall design
section, including
scale, historic districts,
specific zones, and
CDG
Encouraged
Discouraged
Sign Programs/Exceptions/Non-conforming
provisions
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Sign Programs: intent and purpose, findings required that
program is tailored to the project and results in
coordination among tenant spaces and superior design
(15.40.485).
Exceptions: More guidance on circumstances and
purpose and intent (15.40.600)
Nonconforming signs: provisions added to clarify when
they need to be replaced with non-conforming signs
(15.40.840)
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8/20/2019 Item 14, Staff Presentation
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Murals & Mobile Advertising Displays
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Murals
-Removed from Sign Regulations
-Regulated by Public Art Program
Mobile Advertising Displays
-Additional language for
enforceability (definitions & intent)
- Finding and purpose for
regulations added (Reed)
Correction
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Exempt Signs -15.40.200
K. Signs in Residential Zones or Signs on Residential Properties in
Commercial Zones. In addition to addressing signs in conformance with
15.40.200.A. & Flag Signs in conformance with 14.40.470.K., up to three temporary
signs are allowed in conformance with the following requirements: (1) Regardless of
the total number of signs posted at any time, temporary signs shall not exceed 120
days per sign in total duration per calendar year; (2) Individual signs shall not exceed
five square feet;(3) Temporary signs may only be placed or in the yard area.
Examples of such signs include yard sale signs, real estate signs, and campaign
signs. Exempt residential signs shall not include features from Prohibited Signs
Section 15.40.300 which would be incompatible with the residential neighborhood
such as audio, flashing or blinking lights or other attention getting devices. The
content of the message conveyed has no application to compliance with the
requirements of this section.
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8/20/2019 Item 14, Staff Presentation
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Environmental (CEQA)
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The Municipal Code Amendment regarding Sign
Regulations is exempt from environmental review pursuant
to the General Rule Exemption (Sec. 15061(b)(3)
Recommendation
As recommended by Architectural Review Commission,
introduce an ordinance repealing Section 2.40.070
(Campaign Signs) and repealing and replacing Title 15,
Chapter 15.40 of the Municipal Code to update the
City’s Sign Regulations
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Previous Review & Public Outreach
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CHC Review –July 25, 2016
ARC Study Session –March 18, 2019
Stakeholder Interviews conducted by Consultant (Dyett & Bhatia)
– members of ARC, CHC, Business Community (Sign Reps, sign
industry, property management, real estate)
Public Outreach –March/April 2019
Sign Industry Reps – March 27
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Chamber of Commerce – April 11
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Downtown SLO
City website
ARC – Recommendation to City Council June 17, 2019
Sign Standards – Size, Number, and Placement
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Commercial Zones - Size & Number of Signs
Existing sign standards allow a maximum of 200 sq. ft.
and 4 signs in CR, CD zone
Some Commercial zones considered for reduction to
reflect typical buildings and feasibility of reaching max
After further review and public comment, proposal is to
maintain existing size standards
Allows more flexibility and recognizes that existing
standards have not been problematic
Major reductions in size would have resulted in more
exceptions and nonconforming signs
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8/20/2019 Item 14, Staff Presentation
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Internally Illuminated Cabinet Signs
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Encouraged Discouraged
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Channel Letter Signs
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