HomeMy WebLinkAboutMunicipal Code Chapter 15.40 Sign Regulations MarkupChapter 15.40
SIGN REGULATIONS
Sections:
Article I. General Provisions
15.40.100 Title.
15.40.105 Authority
15.40.110 Intent Findings and Purpose.
15.40.120 Applicability.
15.40.130 General Rules and Interpretation
Article II. Exempt Signs
15.40.200 Types of signs exempt from a sign permit.
Article 111. Prohibited Signs
15.40.300 Prohibited signs
Article IV. Sign Standards
15.40.400 Area and height measurement.
15.40.410 Setbacks.
15.40.420 Maximum height and location.
15.40.430 Illumination.
15.40.440 Clearance.
15.40.460 Sign standards by district.
15.40.470 Sign standards by sign type.
15.40.480 Design PrinciplesSigns requiring architectural review.
15.40.485 Sign programs.
Article V. Sign Permits: Application and Permit Procedures
15.40.500 Permit required.
15.40.510 Sign permit application—Contents.
15.40.520 Architectural review application.
15.40.530 Level of Review and action by the director.
15.40.540 Permit issuance.
15.40.550 Denial.
15.40.560 Appeals.
Article VI. Exceptions to Sign Standards
15.40.600 Requests for exceptions.
15.40.610 Findings for approval of an exception.
Article VII. Sign Maintenance and Abandoned Signs
15.40.700 Maintaining signs.
15.40.710 Abandoned signs.
15.40.720 Unsafe signs.
Article VIII. Nonconforming Signs
15.40.800 Existing nonconforming signs—Abatement.
15.40.810 Abatement or conformance—When required.
15.40.820 Amortization.
15.40. 840 Removal of Non-Conforming Signs
Article IX. Enforcement
15.40.900 Type of offense.
15.40.910 Public nuisance.
Article X. Definitions
15.40.1000 Definitions.
Article 1. General Provisions
15.40.100 Title
This chapter shall be known and cited as the “Sign Regulations of the City of San Luis Obispo”city of San
Luis Obispo “sign regulations.” (Ord. 1455 § 2 (part), 2004)
15.40.105 Authority
This chapter is adopted pursuant to the authority vested in the City of San Luis Obispo and the State of
California, including but not limited to: the State Constitution, California Government Code Sections 38774
and 65850, California Business and Professions Code Section 5230 and California Civil Code Section 713.
15.40.110 Intent Findings and Ppurpose.
The Council of the City of San Luis Obispo has determined that these sign regulations are necessary
because: for the following purposes:
A. The sign regulations are intended to protect and enhance PTo protecting and enhancinge the character
of the community and its various neighborhoods and districts against visual blight. Furthermore, a
proliferation of signs can seriously detract from the pleasure of observing the natural scenic beauty of San
Luis Obispo and the built human environment;-.
B. It is necessary to regulate Regulating the size, type and location of signs to encourage the effective use
of signs as a means of communication and to provide equality and equity among sign owners and those
who wish to use signs;.
C. Controlling the size and number of signs is necessary to implement is consistent with community goals
and policies expressed in the General Plan; to ensure that new signs are consistent with overall City goals
to protect San Luis Obispo’s physical identity and character by maintaining and enhancing the community
with distinctive, attractive, and pedestrian-oriented commercial areas and neighborhoods. The Sign
Regulations work together with the Community Design Guidelines and Historic Preservation Guidelines to
achieve these goals;.
D. Signs have an important Ensuring that the design component and must be of signs are architecturally
compatible with affected structures and the character of surrounding development in order to maintain the
overall quality of a neighborhood or commercial district;
E. Limiting the number and size of all signs to avoid visual clutter which is detrimental to the character of
the community. The cumulative effect of numerous signs close to each other has a detrimental impact which
cannot be addressed in any way other than by limiting the number and size of all signs;
F. It is necessary for public safety Protecting public safety by eEnsuring that official traffic regulation devices
be easily visible and free from nearby visual obstructions and distractions, such as attention-getting signs,
an excessive number of signs, or signs in any way resembling official signs;.
G. Protecting the constitutionally-guaranteed right of free speech by enacting It is the intent of these
regulations to regulate the time, place and manner under which signs are permitted, and not the content of
signsage. Although examples of content may be provided in these rRegulations for clarity, content will not
be used as a basis for determining whether or not a proposed sign may be permitted.
15.40.120 Applicability.
This chapter shall apply to all property and land within the jurisdiction of the City of San Luis Obispo. It is
unlawful for any person, firm, or corporation that owns, occupies, or controls property in the City of San Luis
Obispo to construct, maintain, display or alter or cause to be constructed, maintained, displayed or altered,
a sign within the city except in conformance with this chapter.
Article II. Exempt Signs
15.40.130 General Rules and Interpretation
A. Signs Must Comply with This Code. In all zones, only such signs thatas are specifically permitted or
exempted in this Chapter may be placed, erected, maintained, displayed or used, and the placement,
erection, maintenance, display or use of signs shall be subject to all restrictions, limitations and regulations
contained in this chapter. The placement, erection, maintenance, display or use of all other signs is
prohibited.
B. Enforcement Authority. The Community Development Director (“the Director”) is authorized and directed
to enforce and administer the provisions of this chapter with the Public Works Director’s authority where
noted.
C. Permit Requirement. Unless expressly exempted by a provision of this chapter, or by other applicable
law, signs within the regulatory scope of this chapter may be displayed only pursuant to a permit issued by
the City pursuant to this chapter and any applicable permits required by the Building Code or Title 12 of the
City’s Municipal Code.
D. Message Neutrality. It is the City’s policy to regulate signs in a way that does not favor commercial
speech over noncommercial speech and is content neutral as to noncommercial messages which are within
the protections of the First Amendment to the U.S. Constitution and the California Constitution.
E. Regulatory Interpretations. All regulatory interpretations of this chapter are to be exercised in light of the
City’s message neutrality policy. Where a particular type of sign is proposed in a permit application, and
the type is neither expressly allowed nor prohibited by this chapter, or whenever a sign does not qualify as
a “structure” as defined in the Building Code, then the Director shall approve, conditionally approve or
disapprove, or refer the sign to the Architectural Review Commission, based on the most similar sign type
that is expressly regulated by this Chapter.
F. Substitution of Messages. Subject to the property owner’s consent, a noncommercial message of any
type may be substituted for any duly permitted or allowed commercial message or any duly permitted or
allowed noncommercial message, provided that the sign is otherwise structure or mounting device is legal
without consideration of message content. Such substitution of message may be made without any
additional approval or permitting. This provision prevails over any more specific provision to the contrary
within this Chapter. This provision does not create a right to increase the total amount of signage on a
parcel, lot or land use; does not affect the requirement that a sign structure or mounting device be properly
permitted; does not allow a change in the physical structure of a sign or its mounting device; and does not
allow the substitution of an off-site commercial message in place of an on-site commercial message.
G. Property Owner’s Consent. No sign may be displayed without the consent of the legal owner(s) of the
property on which the sign is mounted or displayed. For purposes of this policy, “owner” means the holder
of the legal title to the property and all parties and persons holding a present right to possession, control or
use of the property.
H. Severance. If any section, sentence, clause, phrase, word, portion or provision of this Chapter is held
invalid or, unconstitutional, or unenforceable, by any court of competent jurisdiction, such holding shall not
affect, impair, or invalidate any other section, sentence, clause, phrase, word, portion, or provision of this
Chapter which can be given effect without the invalid portion. In adopting this Chapter, the City Council
affirmatively declares that it would have approved and adopted the Chapter even without any portion, which
may be held invalid or unenforceable.
Article II. Exempt Signs
15.40.200 Types of signs exempt from a sign permit.
The City has a compelling interest in permitting the following signs in order to comply with state and local
laws and to promote public safety on City property and/or in the public street right-of-way. The
following signs may be installed without a sign permit, provided they meet the requirements listed below.
Under certain circumstances these signs may require a building permit or encroachment permit. Contact
the Building Division of the Community Development Department and the Public Works Department for
permitting requirements prior to installing any of the signs listed below. These signs shall not be included
in the determination of type, number, or area of signs allowed on a given property.
A. Address Signs.: Signs installed in compliance with Article 901.4.4 of the 1997 Uniform Fire Code.
California Fire Code, Section 505.1 or, if updated, the applicable Fire code section as determined by the
City Fire Marshal.
B. Construction Signs Signs Posted During Construction.: A maximum of four non-illuminated
signs located on construction sites not exceeding 16 square feet in aggregate area, while a valid
construction permit is active. For commercial and residential projects on sites 3 three acres or larger, the
maximum exempt sign area under this subsection is 32 square feet.
C. Gasoline Price Signs.: As required by state and federal law, Nnot more than one price sign for each
frontage, not to exceed 20 square feet each and subject to height, and setback limits established by zoning
district. Notwithstanding other provisions of this Chapter, signs may include digital readouts or LED
technology as necessary to comply with Business and Professions code for the display of fuel prices.
D. OfficialGovernment Signs.: Official federal, state, or local government signs and notices issued by any
court, person, or officer in performance of a public duty; signs required by federal, state, or local law; and
signs placed by utility companies as part of the normal operation and maintenance of utility facilities.
E. Miscellaneous Small Signs.: Signs with an aggregate area not to exceed three square feet and located
within five feet of an entrance to a building. providing information for the safety and convenience of the
public, such as identifying the location of restrooms, office suites, or areas where parking is permitted.
F. No Trespassing Signs.: Trespassing warnings that are posted in ccompliance with applicable the
requirements of federal, state, and local laws.
G. Traffic Safety Signs.: Signs warning of construction, excavation, or similar hazards if expressly
approved by the City’s Public W orks Director. Parking lot and other private traffic directional signs each not
exceeding 3 three feet in height and 5 five square feet in area and limited to guidance of pedestrian or
vehicular traffic within the premises on which they are located.
Real Estate Signs. Temporary signs indicating that the property on which the sign is located is for sale,
rent or lease, as provided for by state law. Only one such sign is permitted to face on each street adjacent
to the property. Such signs may be single- or double-faced and are limited in size to three square feet or
less on property in residential zones, and ten square feet or less on property in commercial zones.
HI. Temporary Window Signs.: TTemporary signs posted for 30 days or less on commercial properties
that are painted directly on a window, affixed to the inside of a window, or hung within 36twelve inches of a
window and promoting any message, including, but not limited to, grand openings and special events
(commercial and non-commercial), provided the sign or signs do not exceed 10 percent of each window
area, or 4 four square feet per window, whichever is greater.
IJ. Transit Signs. Signs identifying transit stops, facilities, times and bus routes.
JK. Utility Signs. Signs placed by utility companies as part of the normal operation and maintenance of
facilities such as public telephones and underground services.
IL. Vehicle Signs.: Painted signs or decals affixed to the body of any vehicle, unless parked or operated
for the primary purpose of displaying the sign. See prohibited vehicle signs in 15.40.300.I.
JMN. Signs Within Building Interior. Signs or other visual communicative devices that are located entirely
within a legally established building or other enclosed structure and are not intended to be oriented or be
made visible from the exterior.
KNO. Signs in Residential Zones or Signs on Residential Properties in Commercial Zones. In addition
to address signs in conformance with 15.40.200.A. & Flag Signs in conformance with 154.40.470.N., . In
addition to addressing signs in conformance with 15.40.200.A. & Flag Signs in conformance with
14.40.470.K., up to three temporary signs are allowed in conformance with the following requirements: (1)
Regardless of the total number of signs posted at any time, temporary signs shall not exceed 120 days per
sign in total duration per calendar year; (2) Individual signs shall not exceed five square feet; (3) Temporary
signs may only be placed or in the yard area. Examples of such signs include yard sale signs, real estate
signs, and campaign signs. Exempt residential signs shall not include features from Prohibited Signs
Section 15.40.300 which would be incompatible with the residential neighborhood such as audio, flashing
or blinking lights or other attention getting devices. The content of the message conveyed has no application
to compliance with the requirements of this section.
Signs in multi-unit apartment, condominiums project, or common interest subdivisions with no ground level
ownership may have up to two temporary window signs not to exceed 20 percent % of the window area in
which they are displayed and not exceed 120 days in total duration per calendar year.
LOP. Temporary Signs in Non-residential Zones. One Three non-illuminated and non-electronic
temporary signs not to exceed ten square feet for a total 60 not to exceed 120 days per calendar year.
Examples of such signs include campaign signs, real estate signs, or notice of special events. Temporary
signs shall not include audio, movement, or other characteristics listed in Prohibited Signs Section
15.40.300 which would be incompatible with area character and/or create distractions which could inhibit
the safe movement of traffic. Temporary signs shall be posted below the roofline of the building and not
obscure architectural features or cover windows.
Article III. Prohibited Signs
15.40.300 Prohibited signs.
The following signs are prohibited and subject to immediate abatement by the city of San Luis Obispo’s
code enforcement officer. The City has a compelling interest to prohibit the following signs to further the
findingsintent and purpose (Section 15.40.110) of these sign regulations and to enforce local, State and
Federal law. All signs below are specifically identified as prohibited with some exceptions, and any other
signs not expressly provided for or exempted from this chapter are prohibited. Sign types which, in the
determination of the Community Development Director, are similar to those listed in this section Article or
which are not described in these Regulations, are also prohibited.
A. Attention Getting Devices.: Pennants, streamers, spinners, balloons, inflatable signs, search lights,
beacons, flashing lights or messages and other similar attention-getting devices, unless authorized in
conjunction with a temporary use permit or special event permit, or aArchitectural rReview, and
provided the city’s Ppublic Wworks Ddirector determines that such a sign will not create an unsafe
distraction for users of the public right-of-way.
B. Banner Signs are prohibited unless:
1. Aapproved in conjunction with an approved temporary or intermittent use, or outdoor events permit
or special event permit; or
2. Aapproved with a sign permit as a temporary sign pending manufacture and installation of an
approved permanent sign for not more than 30 days or within a specified timeframe as determined
by the Community Development Director; or
3. Aapproved by the Public W orks Director over designated rights-of-way in compliance with
Municipal Code Section 12.04 (Encroachments); or
4. The sign is exempt under 15.40.200.
C. Backlit Translucent Awning Signs.:
Any sign located on an awning that is translucent or semi-transparent and illuminated from a light source
under or within the awning.
D. Outdoor Advertising Displays and Off-Site Signs.: Outdoor advertising displays such as billboards,
handheld signs, mascots, and all off-site commercial signs that display advertising for a business,
commodity, service, facility, or other such matter that is not located, conducted, sold, or offered upon the
premises where the sign is located are prohibited within the city of San Luis Obispo. Any such outdoor
advertising displays that are located within the public right-of-way are considered off-site and are prohibited.
The onsite/offsite distinction applies only to commercial messages on signs.
E. Highly Reflective and Fluorescent Signs.: Signs made wholly or partially of highly reflective material
and fluorescent or day-glow painted signs.
F. Signs on Utility Poles or Traffic Control Devices.: Signs attached or placed adjacent to any utility
pole, traffic sign post, traffic signal, or marking, or any other official traffic-control device, unless in
accordance with Section 21464 of the California Vehicle Code.
G. Signs on Street Trees. Any sign posted on a street tree.
H. Signs that Block Ingress or Egress.: Any sign, such as a sandwich-board sign, placed or maintained
so as to interfere with free ingress to or egress from any door, window or fire escape, or parking lot.
I. Signs in the Street Right-of-Way.: Any sign placed in any street right-of-way without a valid
encroachment permit or prior approval of the Public Works Director for the purpose of safety or traffic
control.
J. Simulated Traffic Signs.: Any sign which simulates or imitates in size, color, lettering or design any
traffic sign or signal, or which makes use of words, symbols or characters in such a manner as to interfere
with, mislead, or confuse pedestrian or vehicular traffic.
K. Vehicle Signs or Mobile Advertising Displays.:
Signs attached or painted on vehicles and parked in a position and location with the primary purpose of
displaying the sign or any sign carried or conveyed by a vehicle for the primary purpose of displaying a
sign. Mobile billboard advertising displays and advertising signs on motor vehicles parked or left standing
upon a public street, except for advertising signs that are permanently affixed to the body of, an integral
part of, or a fixture of a motor vehicle for permanent decoration, identification, or display and that do not
extend beyond the overall length, width, or height of the vehicle, advertisement on license plate frames
installed in compliance with Vehicle Code section 5201, and paper advertisements issued by a dealer
contained within a license frame installed in compliance with Vehicle Code section 5201. For purposes of
this section, “permanently affixed” means any of the following: (i) Painted directly on the body of a motor
vehicle, (ii) Applied as a decal on the body of a motor vehicle, or (iii) Placed in a location on the body of a
motor vehicle that was specifically designed by a vehicle manufacturer as defined in Vehicle Code section
672 and licensed pursuant to Vehicle Code section 11701, in compliance with both state and federal law or
guidelines, for the express purpose of containing an advertising sign. The City has determined this
prohibition is necessary because mobile advertising as a primary purpose inhibits the safe movement of
traffic, contributes to air pollution, and detracts from the overall aesthetics of the City. This prohibition
applies citywide irrespective of the content of the message or ideas expressed.
L. Prohibited or Unpermitted Uses. Any sign displaying a commercial message promoting a business
that is not a permitted use pursuant to Title 17 of the City of San Luis Obispo Municipal Code (Zoning
Regulations).
M. Roof Signs.
Unless expressly allowed Section 15.40.420 of this chapter, roof signs are prohibited in all zones.
N. Electronic Message Centers (EMC signs) and Digital Display.
Signs using digital displays or other means to present images or messages. These signs typically use light
emitting diode (LED), liquid crystal display (LCD), plasma or other technology to present a series of still
images, full motion animation, or other text messages. (Does not apply where pre-empted by State law for
fuel price signage or other applicable codes).
Article IV. Sign Standards
15.40.400 Area and height measurement.
The sign area is calculated by determining the periphery of the sign. The periphery of the sign shall be
established by drawing no more than eight straight lines encompassing the limits of the sign within the
smallest possible area. number of square feet of the smallest rectangle(s) within which the written copy,
logos, emblems, symbols, illustrations, or other media of a sign face can be enclosed. In determining the
area of an individual sign that has more than one face (e.g., a monument or projecting sign), the
single sign face with the greatest area shall be used. The total sign area is the sum of all
individual sign areas. Sign area does not include supporting structures, such as sign bases and columns
without lettering or graphics.
The height of a sign shall be measured from the ground, adjacent to the sign, to the top of the sign and
support structure. If the ground under the sign slopes, the height shall be measured from the average grade
under the sign itself.
15.40.410 Setbacks
Except as provided in these Sign Regulations, sign location shall conform with setbacks established in the
zoning regulations.
A. Signs taller than 3’three feet may not be located within the visibility triangle depicted below. Minor
exceptions may be granted for controlled intersections if approved by both the Public W orks Director and
Community Development Director, or the Architectural Review Commission (ARC), if a finding is made that
the proposed sign will not effectaffect the line of sight of vehicles or pedestrians at the intersection.
B. With Public W orks Director approval, traffic directional signs may be placed in the required setback,
providing they do not interfere with visibility required for safe vehicular and pedestrian circulation, especially
at street corners.
C. With Public W orks Director and Community Development Director approval, monument signs may be
located in the required setback area, provided they are outside of the visibility triangle, and provide
adequate site distance for driveways and meet applicable height and area limits established for the zoning
district.
D. The ARC or Community Development Director may approve reduced setbacks for signs that they review,
provided the Public Works Director concurs the sign does not interfere with visibility required for safe
vehicular and pedestrian circulation and provided that the sign is architecturally compatible with the
proposed location.
15.40.420 Maximum height and location.
The maximum height of any sign is twenty-five feet above the adjacent grade. A sign may not be located
above the highest point of the second story of any building, unless an exception is approved by the
architectural review commission (ARC). The maximum height of any sign is as provided for each sign type
specifically identified in this Cchapter in 15.40.470, or with sign program approval or by exception as
provided in 15.40.485 and 15.40.600 respectively.
All signs that are attached to a building must be located on a building face that has a public entrance. The
Community Development Director may make exceptions to this requirement in circumstances where the
purpose and intent of these regulations is maintained and where the orientation of the public entrance to a
building is such that the sign would not have sufficient visibility from the public right-of-way to provide for
adequate identification of the business or use.
The Community Development Director may make exceptions to the prohibition of roof signs in
circumstances where the sign does not extend above the roofline, the building lacks an architectural feature
to locate a sign, or other special circumstances.
15.40.430 Illumination.
Where illumination of signs is permitted, the following standards shall apply.
1A. Lighting for signs shall not create a hazardous glare for pedestrians or vehicles either in a public street
or on any private premises.
2B. The light source, whether internal to the sign or external, shall be shielded from view. This requirement
is not intended to preclude the use of diffused exposed neon, LED, or similar technology.
3C. Sign illumination for externally illuminated signs shall utilize focused light fixtures that do not allow light
or glare to shine above the horizontal plane of the top of the sign and to limit direct illumination of any object
other than the sign or onto any public right-of-way or adjoining property.
4. Signs shall not be illuminated after ten p.m. or close of business, whichever is later.
5D. Each sign shall be designed so that illumination does not exceed 100 luxes (10 foot-candles) measured
at a distance of 10 feet from the sign.
6E. In the Office zone, illumination of the sign face shall not exceed 10 luxes (one foot-candle) measured
at a distance of 10 feet from the sign.
7F. Signs located in residential zones may not be illuminated, except externally illuminated directory signs
approved for residential projects, which shall not exceed 10 luxes (-one 1 foot-candle) measured at a
distance of 10 feet from the sign.
8. These maximum illumination levels are not guaranteed and may need to be reduced to ensure
compliance with the standards in subsections A, B and C of this section.
9G. Internally illuminated cabinet signs are prohibited in the Downtown-Commercial (CD) zone and allowed
in other zoning districts in compliance with the Design Principles..
Encouraged Discouraged
Internally Illuminated Cabinet signs consist of frame and face(s) with a translucent message panel. Signs
with a backing or case of opaque material with punch thru letters so only the letters or business symbol are
illuminated are not classified as internally illuminated cabinet signs.
HL. Signs in the Downtown (C-D zone)
Signs in the Downtown (C-D zone) may only use external illumination, halo backlighting, push through,
neon, channel letters, or LED tubing with a similar appearance and brightness level which simulates neon.
Channel Letter Signs
Backlit (Halo) Signs
All signs with internal illumination internally illuminated cabinet signs, including monument signs,
walls signs, projecting signs and pole signs shall have dark backgrounds with light lettering opaque only
lettering illuminated, subject to compliance with the standards in subsections E5, F6, and G7 of this section.,
unless otherwise approved by the ARC. (Ord. 1455 § 2 (part), 2004)
15.40.440 Clearance.
Where permitted, awning, projecting, marquee, and suspended signs shall conform to the following
requirements:
1A. Vertical Clearance. The minimum clearance between the lowest point of a sign and the grade
immediately below shall be 8 eight feet for public right-of-way and private sidewalk areas.
2B. Horizontal Clearance. The minimum horizontal clearance between a sign and the curb line shall be
2 two feet; the maximum projection over a public sidewalk shall be two-thirds (2/3) the width of the
sidewalk or 6 six feet, whichever is less.
15.40.460 Sign standards by district.
The following standards shall be applied in each of the city’s zoning districts, notwithstanding the standards
for each sign type established by Section 15.40.470 or the& applicable Design Principles established by
Section of 15.40.480. (Ord. 1455 § 2 (part), 2004) In no case may the maximum number or size of signs, or
their illumination levels, exceed the standards provided by this Section 15.40.460, unless approved through
a Sign Program or Exception as provided by Section 15.40.485 or Section& 15.40.600,.
A. The cumulative area and number of signs requirements provided in 15.40.460 & 15.40.470
summarized in this table represent maximum standards for signs which conform to the
requirements for each sign type in 15.40.470 & Design Principles of 15.40.480.
Zoning Designation Sign Types
Allowed
# of
signs per
premises
Illumination Max
cumulative sign
area (notes)
Residential Zones (R1-R4)
Wall,
hanging and
suspended,
freestanding
post, flags
1 Not allowed 20 square feet
Flags see
15.40.470.K
Office (O) All Sign
Types except
pole signs
2 External only
15.40.430
50 square feet
Neighborhood Commercial (C-N) All Sign
Types except
pole signs
2 No internal
illumination.
May be external only
or include low level
backlit signs behind
opaque surface
50 square feet
Retail Commercial (C-R),
Downtown Commercial (C-D)
Business Park (B-P),
All Sign
Types except
pole and
multi-tenant
signs in the
CD zone
4 See requirements of
15.40.430 and
15.40.470(F) for
monument signs
200 square feet
Tourist Commercial (C-T), Service
Commercial (C-S), Manufacturing
(M)
All Sign
Types except
projecting,
pole, and
multi-tenant
signs in the
M zone
2 See requirements of
15.40.430
200 square feet
Public Facilities (PF), Community
Commercial (C-C)
All Sign
Types except
projecting,
pole, and
multi-tenant
signs in the
PF zone
2 100 square feet
Conservation and Open Space
(C/OS), Agriculture (AG)
Wall,
Freestanding
post,
monument,
Hanging and
suspended
2 External only
15.40.430
50 square feet
Zoning
District Allowable Sign Types
Total
Number
of Signs
Allowed
Maximum
Cumulative Sign
Area Per Tenant
Space
Special Illumination
Restrictions (See
Section 15.40.430)
Special Size
Restrictions (See
Section 15.40.460)
All
Residential
Zones
Wall, freestanding post,
hanging and suspended,
residential subdivision,
directory
1 per
street
frontage
6 20 square feet
(s.f.)
Illumination is not
permitted, except for
directory signs
Office All sign types except
pole signs
2 per
tenant
space
50 s.f. See
Section 15.40.430 for
lighting restrictions
C-N All sign types except
pole signs
2 per
tenant
space
50 s.f. Maximum size per
wall sign is limited to 25
s.f.2
See
Section 15.40.460for
monument signsize limits
C-R All sign types 4 per
tenant
space
200 s.f. See
Section 15.40.460for
monument signsize
limits.
C-D All sign types except
pole signs
4 per
tenant
space
200 s.f. Internally illuminated
cabinet signs prohibited
See
Section 15.40.460for
monument signsize
limits.
C-C All sign types except
pole signs
2 per
tenant
space
100 s.f. Maximum size per
wall sign is limited to 50
s.f.2
C-T All sign types 2 per
tenant
space
200 s.f.
C-S and M All sign types, except
projecting and pole signs in
the M zone
2 per
tenant
space
200 s.f.
PF All sign types, except
projecting and pole signs
2 per
tenant
space
100 s.f.
15.40.470 Sign standards by sign type.
This section is intended to be used in conjunction with other standards contained in these Sign Regulations.
In no case may the maximum number of signs, or their illumination levels, exceed the standards provided
for in Section 15.40.460 (Sign Standards by District) and Section 15.40.430 of these regulations,
respectively. Signs shall also comply with Section 15.40.430 Illumination of these regulations.. Each sign
type shall also comply with Design Standards section 15.40.480 in addition to design and quality
requirements within the sign standards for each sign type within this section.
A. Wall Signs.
C/OS and
AG
Wall, freestanding post,
monument, hanging and
suspended
2 per
tenant
space
50 s.f. All signs over 24 square
feet in size are subject to
architectural review
1. Location, Height, and Number Permitted. Wall signs shall must be located on a building face that
has a public entrance (unless allowed section 15.40.420). The maximum number of One wall signs is
permitted per wall face for each occupant, with up to is two per tenant occupant space where
conditions of 15.40.420 are applicable. The maximum height of wall signs on multi-story buildings is
the upper most point of the second story unless additional height is approved through a sign program
or exception as provided in 15.40.485 and 14.40.600.
2. Size. Wall signs may be a maximum of 100 square feet or 15-percent% of the building face where
the sign is attached, whichever is less. W all signs shall not exceed maximum cumulative areas of
15.40.460.Wall signs with changeable copy are limited to 6 square feet. The building face area is
determined by multiplying the length of the linear frontage of the tenant space or building by the
average height of the tenant space or building.
3. Illumination. Wall signs may be illuminated externally or internally by any means consistent with
Section 15.40.430 of these sign regulations. and the design standards set forth in section
15.40.470.A.4 below.
4. Design. Internally illuminated cabinet signs are prohibited in the Downtown-Commercial District.
Examples of allowed internally illuminated signs include backlighting, halo, or neon lit letters or
emblems, channel letters, or logos. All wall signs shall consist of high-quality installations using a
direct or flush mount without exposed wiring, raceways, or other stabilizing devices or mounts
including backer mounts. Attachments shall be hidden from view in the least destructive manner
possible. For masonry, attachments should be embedded into the mortar, not the brick or stone.
Except as allowed herein, Mmaterials such as foam, poster board, or flat plastic which are usually
associated with events or temporary signage are not appropriate.
A. Balance and Proportion
Wall signs should shall appear balanced and in proportion and scale with the building
elevations which they are placed, and not obscure windows, or overwhelm architectural
features such as pilasters and cornices (see examples shown below).
B. Material
Unless approved as a temporary sign, wall signs shall not consist of materials such as foam,
poster board, or flat plastic which are usually associated with events or temporary signage (see
examples below).
54. Zoning. Wall signs are allowed in all zoning districts.
B. Window Signs
1. Location and Number. There is no specific location requirement or limit to the number of window
signs allowed. A wW indow signs is a sign that is painted on or attached to a window and are located
within 12 36 inches of the face of a window. Window signs do not include business hours of operation
or open/closed signs. Window displays, including merchandise displays, graphics and text, that are
located more than 36 12 inches from the face of a window are not considered signs.
2. Size. Window signs are limited to a maximum of 24 square feet or 15-percent % of the window
area, whichever is less.
3. Illumination. Window signs may be illuminated by any means consistent with Section 15.40.430 of
these sign regulations.
4. Zoning. Window signs are allowed in all commercial zoning districts.
C. Awning Signs.
1. Location and Number. Signs may be located on awnings subject to size criteria. One
awning sign is permitted per tenant space and must maintain a minimum vertical and horizontal
clearance requirements of 15.40.440.clearance of eight feet above any public right-of-way or private
sidewalk area.
2. Size. Signs on awnings shall not cover more than 25 percent of the main area of the awning, or
exceed 25 square feet in size, whichever is smaller.
3. Illumination. Awning signs may be externally illuminated consistent with Section 15.40.430 of
these sign regulations. Back-lit, translucent awning signs are prohibited.
4. Design. Graphics, logos, and signage language should have a quality integrated appearance and
signage shall not be added to existing awnings with adhesive applications or other means of attaching
a sign to the awning material. The awning material should incorporate a durable sign design and
consist of long-lasting materials such as canvas or another durable outdoor fabric material.
54. Zoning. Awning signs may be located in all commercial zones. Installation of new awnings is
subject to architectural review.
D. Projecting Signs.
1. Location and Number. Projecting signs must be attached to building facades that have a public entrance
and must maintain minimum vertical and horizontal clearance requirements of 15.40.440.a minimum
clearance of eight feet above the public right-of-way or private sidewalk area. One projecting sign is allowed
per tenant space. Multiple projecting signs shallhould not be installed within ten feet of each other if on the
same property and shallould be separated from projecting signs on adjacent properties or tenant spaces
by ten feet to ensure proper visibility.
2. Size. Projecting signs may have a the following maximum areas: of six square feet in the O (office),
twelve square feet in the C-N (neighborhood commercial), C-D (downtown commercial), C-C (community
commercial), and twenty-four square feet in the C-R (retail commercial) and C-T (tourist commercial) zoning
districts.
Office (O) zone: Six (6) square feet
Neighborhood-Commercial (C-N) zone: twelve (12) square feet
Downtown-Commercial (C-D) zone: twelve (12) square feet
Community Commercial Zone (C-C) zone: twelve (12) square feet
Retail-Commercial (C-R) zone: twenty-four (24) square feet
Tourist-Commercial (C-T) zone: twenty-four (24) square feet
3. Illumination. Projecting signs may be illuminated by any means consistent with Section 15.40.430 of
these sign regulations.
4. Design. Projecting signs shall attach to a building face and project out perpendicular to the building wall.
Projecting signs are encouraged as an effective pedestrian scale sign. Appropriate materials include wood
and metal with carved or applied lettering, or any other material that is architecturally compatible with the
building that the sign is attached to. Materials such as foam, poster board, or flat plastic which are usually
associated with events or temporary signage are not appropriate.
54. Zoning. Projecting signs are allowed in the O, C-N, C-D, C-C, C-R and C-T zoning districts only.
E. Hanging and Suspended Signs.
1. Location and Number. Hanging or suspended signs must shall be attached to building facades
that have a public entrance and must maintain a minimum vertical and horizontal clearance
requirements of 15.40.440.of eight feet above any public right-of-way or private sidewalk area. One
hanging or suspended sign is allowed per tenant space.
2. Size. Hanging signs may have a maximum area of 8 eight square feet.
3. Illumination. Hanging signs and suspended signs may be externally illuminated consistent with
15.40.430., although ambient light is usually sufficient to light these small signs.
4. Design. Hanging and Suspended signs are intended as pedestrian scale signs used to help define
entries. Materials should shall be durable and made of quality materials such as wood or metal to
convey a sense of quality and permanence. Materials such as foam, poster board, or flat plastic which
are usually associated with events or temporary signage are prohibited.not appropriate.
54. Zoning. Hanging and suspended signs are allowed in all zoning districts.
F. Monument Signs.
1. Location and Number Permitted. Monument signs may be located in required street yards for any
given zonein all commercial districts and the public facility (PF) zone, subject to the approval of the
Community Development and Public Works Directors, as provided for in Section 15.40.410 of these
sign regulations. Only one monument sign is permitted per premises, per street frontage.
2. Size and Height. Monument signs may be a maximum of 24 square feet. The maximum height of
a monument sign is six 6 feet from the average natural grade at the base of the sign. In the C-R
(Retail Commercial) and C-D (Downtown Commercial) zoning districts, the maximum size of a
monument sign is 12 square feet and the maximum height is 4 four feet. Where two or more uses
are located on the same premises, the sign area for monument signs must be shared. The largest
single sign face is used to calculate the area of monument signs.
3. Illumination. If illumination of monument signs is desired, then external illumination or halo lighting
is preferred. Internally illuminated cabinetmonument signs downtown must have a dark background
with light lettering, per Illumination shall be consistent with Section 15.40.430 of these sign
regulations. Internal illumination of monument signs as shown below are not allowed in the Office (O)
or Neighborhood Commercial (NC) zone. or residential zoning districts.
4. Design. Monument signs shall be designed to be compatible with the architecture of the buildings
on site with a solid base and background with a maximum of two parallel sides. Monument signs
which propose two faces which are at an angle to each other (V signs) instead of parallel require
approval of the Architectural Review Commission. Materials should be durable and made of quality
materials such as wood or metal to convey a sense of quality and permanence. Materials such as
foam, poster board, or flat plastic which are usually associated with events or temporary signage are
not permitted.
54. Zoning. Monument signs are allowed in all commercial and public facility zoning districts.
G. Freestanding Post Signs.
1. Location and Number. Freestanding post signs may be located in required street yards for any
given zone, subject to the approval of the Community Development and Public Works Directors, as
provided for in Section 15.40.410 of these sign regulations. Only one freestanding post sign is
permitted per premises, per street frontage.
2. Size and height. The maximum sign area for freestanding post signs is 20 square feet.
Freestanding post signs shall not be taller than 6 six feet, measured from average natural grade at
the base of the sign tothe ground to the top of the sign structure. Where two or more uses are located
on the same premises, the sign area for freestanding post signs must be shared.
3. Illumination. Freestanding post signs may be externally illuminated consistent with
Section 15.40.430 of these sign regulations.
4. Design. Colors and materials used for the sign construction shall include complementary colors
and materials with the associated building design and the size and scale of the signs shall not detract
or be out of character with the surrounding neighborhood . Materials should be durable and made of
quality materials such as wood or metal to convey a sense of quality and permanence. Materials
such as foam, poster board, or flat plastic which are usually associated with events or temporary
signage are not permitted.
54. Zoning. Freestanding post signs are allowed in all zoning districts.
H. Pole and Pylon Signs.
1. Location and Number. Pole and Pylon signs are may be located along arterial streets and must
not impact the line of sight of people in cars to pedestrians or other vehicles in the street right-of-way.
They must be located outside of required yard or setback areas, unless an exception is approved by
the ARCDirector during review of the sign design, as provided for by Section 15.40.410. One pole
sign is permitted per premises along an arterial street frontage.
2. Size. Pole signs may have a maximum height of 16 feet and a maximum area of 72 square feet
measured from the average natural grade of the ground immediately beneath the sign. Where two or
more uses are located on the same premises, the sign area for pole signs must be shared on a single
sign.
3. Illumination. Pole signs may be illuminated by any means consistent with Section 15.40.430 of
these sign regulations, and subject to ARC approval by the Director of the lighting design.
4. Design. Colors and materials used for the sign construction shall include complementary colors
and materials with the associated building design.
54. Zoning. Pole signs are allowed in the C-R (Commercial Retail), C-S (Commercial Service) and
C-T (Commercial Tourist) zones only along designated arterial routes as identified in the Circulation
Element of the General Plan, subject to the approval of the ARCDirector.
I. A-Frame (Sandwich-Board Signs) Signs.
1. Location and Number. A-Frame (Sandwich-board signs) signs are prohibited in the public right-of-way
and must be placed on private property. Sandwich-board signs may be located in required street yards for
any given zone, subject to the approval of the Community Development Director, as provided for in
Section 15.40.410 of these sign regulations. They may be placed in a front yard or in a foyer, portico, or
other building entry provided they do not interfere with pedestrian ingress or egress as required by the
Building Code. Only one sandwich-board sign is permitted per tenant space.
2. Size. Sandwich-board signs may have a maximum area of 8 eight square feet and a maximum
height of four 4 feet, measured from the ground to the top of the sign structure.
3. Illumination. Sandwich-board signs may not be illuminated.
4. Design. Signs must be made of durable materials designed to withstand exterior conditions such
as smooth particle board, medium density fiberboard, or plywood.
54. Zoning. Sandwich-board signs are allowed in all commercial zones.
J. Murals.
1. Location and Number. Murals may be located on any building wall. There is no specific limit on
the number of murals permitted.
2. Size. Murals may be any size, subject to the approval of the ARC.
3. Illumination. Murals may be externally illuminated, consistent with Section 15.40.430 of these
sign regulations.
4. Zoning. Murals may be located in all zones, subject to the approval of the ARC.
K. Electronic Message Centers.
1. Location and Number. Electronic message centers may be incorporated into pole signs, mounted
or freestanding. One EMC is permitted per premises.
2. Size. The allowable size of an electronic message center is determined as part of architectural
review. If part of a pole sign, the electronic message center may only constitute ten percent of the
overall sign area. If mounted on a building or if freestanding, the maximum area is eight square
feet.
3. Illumination. EMCs may be illuminated, consistent with Section 15.40.430 of these sign
regulations.
4. Zoning. EMCs may be located in all commercial zoning districts, subject to architectural review.
JL. Shopping Center (or Multi-Tenant) Identification Signs
1. Location and Number. One shopping center identification sign may be located on each major street
frontage of a development subject to approval of the DirectorARC.
2. Size. Shopping center identification signs for new developments shall be reviewed as part of the
development application consistent with 15.40.485. Sign Programs. The size of the sign shall be
subject to the approval of the ARC and the height is limited to 16 feet.
3. Illumination. Shopping center identification signs may be illuminated consistent with
Section 15.40.430 of these sign regulations. Shopping center identification signs shall not incorporate
internally illuminated cabinet signs.
4. Design. Shopping center identification signs shall be compatible with the colors, materials, and
design theme of the development. Larger shopping Multi-tenant centers with more than five tenants
shall only list the main anchor tenants with no more than five listed. Multi-tenant signs which list an
excessive number of individual tenants can result in sign clutter.
54. Zoning. Shopping center identification signs may shall only be located permitted in the C-S, C-C
or C-R zoning districts. only, subject to the approval of the ARC.
M. Residential Subdivision Signs.
1. Location and Number. One residential subdivision sign is allowed at each major street frontage
of a residential tract subdivision or mixed use project approved by tentative parcel map (minor
subdivision). They sign must be located within a landscaped area that is maintained by a
homeowner’s association and located in an approved location consistent with project approvals.
2. Size and Height. Each sign may be up to twenty (620) square feet and have a maximum height
of four (4) feet.
3. Illumination. Residential subdivision signs may not be internally illuminated. External illumination
may be provided in accordance with 15.40.430.
4. Zoning. Residential subdivision signs are allowed in all zones, subject to the approval of the
ARC.
KN. Flags.
1. Location and Number. Flag poles shall be located outside of required setback areas. Only one flag
pole is permitted per premises. Flag poles consistent with this section and section 15.40.200.N. do
not require a sign permit but may require building permits. In residential zoning districts wall mounted
flags which do not project above the roofline are exempt from permit requirements.
2. Size. The size (dimensions) of the flag shall be commensurate with the height and diameter of the
pole, per recommended industry standards. The maximum height of the flag or pole which the flag is
mounted to is the same as the maximum height for structures, as provided in the zoning regulations.
Height and size standards for flags are shown in the table below: unless the ARC through the
architectural review process it is determineds that additional height is necessary to achieve
architectural compatibility with the proposed flagpole location and surrounding buildings.
Ground Set Poles Roof-Mounted Poles
Exposed Pole Height
(ft.)
Flag Dim. & Size (sq. ft.) Exposed Pole Height (ft.) Flag Size (sq. ft.) 15 -20 3 x 5 15 4 x 6 25 4 x 6 20-30 5 x 8 30 - 35 5 x 8 35-40 6 x 10 40 – 45 6 x 10 45-50 8 x 12 50 8 x 12 50-60 9 x 15
3. Illumination. Flags may be illuminated by any means consistent with Section 15.40.430 of these
sign regulations., and subject to architectural review ARC approval of the lighting design.
4. Zoning. FlagsOfficial flags (federal, state, local) may be located in all zoning districts, subject to
conformance with the above size and pole height criteria. architectural review. Flags signs which promote
the economic interests of the message sponsor (commercial message) are allowed in the C-R, C-S and
C-T zones only, subject to the approval of the Architectural Review Commission and may not exceed the
maximum height allowed for all signs as required in 15.40.420..
LO. Directory Signs
1. Location and Number. Directory signs may be freestanding, or may be fixed on an exterior wall if
the building has no setback. One directory sign may be permitted per premises.
2. Size. Directory signs may be no larger than 12 square feet in area., and individual letters may not
exceed 6 six inches in height.
3. Illumination. Directory signs may be illuminated by any means consistent with Section 15.40.430 of
these sign regulations.
4. Design. Directory signs are intended for multi-tenant buildings to provide visibility and guidance for
pedestrians in locating tenant suites. Directory signs are small scale and oriented to pedestrians.
54. Zoning. Directory signs are allowed in all zoning districts.
15.40.480. Design Principles
In addition to meeting all criteria of 15.40.470 above, all signs shall be found consistent with the following
design principles.
1. Architectural Compatibility. A sign’s scale shallould be appropriate for the building on which it is
placed and the area where it is located on the building. Signs shallould integrate with the design of
the building and incorporate materials, colors, and shapes that complement the building’s
architectural style.
2. Scale, proportions to building and placement. Signs shallould be in scale with the building and not
cover or obscure architectural details or ornamentation of a building’s façade. The outer perimeter
of signs shallould not extend beyond the limits of the architectural feature of the building it is
installed onand should include some separation to the edge of the feature.
3. Sign Quality and Installation methods. Signs shallould be made of durable materials designed to
withstand the elements, such as wood or metal to convey a sense of quality and permanence.
Unless approved as a temporary sign, signs shallould not be made of plastic, plywood, or pressed
board. Materials should be durable and made of quality materials such as wood or metal to convey
a sense of quality and permanence. Materials such as foam, poster board, or flat plastic which are
usually associated with events or temporary signage are not appropriate.prohibited.
4. Community Design Guidelines. Signs are an integral review component of the Community Design
Guidelines. The Community Design Guidelines has a specific Chapter addressing signs including
appropriate design, details, scale, location, consistency, types, illumination, and materials.
5. Historic Resources and Districts. Signs on historic buildings and/or in historic districts shallould be
compatible with the architectural character of the structure and not detract from the character of
the resource or the district it is located in. Sign installations on historically designated buildings or
which are eligible for historic listing shallould comply with recommendations of the Secretary of
Interior Standards for the Treatment of Historic Properties.
6. Residential zones, C-N zone, and Office zone with residential uses. .Signs shall be compatible with
the residential neighborhood and may not include internal illumination of any type, or signs typically
designed for internal illumination such as channel letters, marquees, or cabinets. Bases, framing,
and sign mounting and presentation methods for offices where the vicinity includes residential uses
shall use materials that are compatible with the architecture of the building on the parcel which they
are located. and surrounding neighborhoods.
15.40.480 Signs requiring architectural review.
The following signs require architectural review prior to issuance of a sign permit. The community
development director shall determine if the level of review is aesthetically insignificant, minor or incidental
or whether the ARC must review the sign:
A. Animated Signs. Signs consisting of or containing any moving, rotating, flashing or otherwise animated
light or component.
B. Signs Requiring Exceptions. Any individual sign, or combination of all signs on any one property, which
is not consistent with the height, number, type, location, setback, size, or maximum area standards
prescribed by these sign regulations.
C. Sign Program Modifications. Changes to signs or sign programs approved by the ARC, per
Section 15.40.485 of these sign regulations.
D. Signs for New Commercial Development, Unless a Sign Program Is Approved. In most cases, the ARC
will review signage at the same time that proposed commercial buildings are reviewed.
E. Shopping Center Identification Signs. Shopping center identification signs are usually reviewed at the
same time as architectural plans for the shopping center.
F. Pole signs and outdoor advertising displays.
G. Theater marquees.
H. Murals.
I. Flags.
J. Roof Signs. Roofs having interesting architectural or unique features may be considered for sign where
findings found in Section 15.40.610(A)(2), (3) and (4) can be made.
K. V-Signs. Any monument sign with the two sign faces positioned at an angle instead of parallel to each
other.
L. Other. Any other sign or visual device which does not, in the determination of the community
development director, comply with the purpose of these sign regulations, or with the design guidelines
included in Section 15.40.470, will be forwarded to the architectural review commission for consideration.
(Ord. 1455 § 2 (part), 2004)
15.40.485 Sign Programs.
Sign programs are required for new commercial, office, and/ or mixed-use projects in order to establish
ongoing sign requirements and to ensure the signage is complementary and compatible with the
development and surrounding neighborhood or commercial district. Sign programs create a coordinated
set of standards for signs on properties with multiple buildings and/or tenants and establish uniform sign
design elements such as size, color, materials, lighting, and placement on the property. Applications for
nNew commercial, office and/or mixed use projects shall shall include schematic plans for signage sufficient
to demonstrate signs will be compatible with the project and surroundings. Conditions of approval may
require a subsequent final sign program submittal subject to the approval of the Community Development
Director. Modifications to sign programs may be referred to the ARC as determined by the Director with
final decision being made by the Director. Sign programs submitted with applications for new development
shall be reviewed concurrently with the overall project.and. Rrevisions to sign programs may be approved
by the Community Development Director or Architectural Review Commission based on the level of review
of the associated development projectmay be referred to the Planning Commission where modifications
are deemed significant and the Planning Commission is the original approving body. The ARC may approve
a sign program for a particular development or property. In this case, the requirements of the sSign
programs may supersede Article III and Article IV sections of these sign regulations (Sections 15.40.460
and 15.40.470. The purpose of sign programs is to provide for project specific designs and sign
accommodations that take into account compatible and appropriate signage which can be reviewed
concurrently with the review of building designs and site layout. Sign programs are not intended to primarily
provide for additional signage than would otherwise be allowed and may not provide for approval of
otherwise prohibited sign types. In order to approve a sign program, the Community Development Director
shall make findings that the sign program results in signage that is compatible with the development,
complementary to project architecture, and coordinated among tenant spaces for consistency and superior
design. Prior to submitting a sign permit application to the Building Division under a sign program, the
program must have been approved by the ARC and all appeal periods must have expired.
Article V. Sign Permits: Application and Processing Procedures
15.40.500 Permit required.
No sign shall be constructed, maintained, displayed or altered without a sign permit obtained as provided
in this chapter, unless the sign is specifically exempted from permit requirements.
15.40.510 Sign permit application—Contents.
Any person desiring to construct, repair, alter or display a sign for which a permit is required shall submit
an application and associated fees, established by resolution of the City Council, to the Community
Development Department.
Such application shall include descriptive material sufficient to enable evaluation of the proposal’s
conformance with the sign regulations including at least the following items:
A1. A complete construction permit application and supplemental sign permit worksheet.
B2. A site plan showing existing improvements and proposed sign locations.
C3. A detailed plan of the proposed signage, including dimensions and method of illumination, if any.
D4. Samples and descriptions of the proposed sign’s colors and materials.
E5. Photographs of all existing signage and of the building faces or site areas where signage is proposed.
The Community Development Department staff will review all sign permit applications for completeness
and consistency with these regulations. Staff will notify the applicant within fifteen days if Architectural
Review or other entitlements are requiredor an administrative use permit is required.
15.40.520 Architectural review application.
When architectural review is required by the Architectural Review Commission (Section 15.40.480), a
separate application for such review together with fees, as established by resolution of the city council, shall
be filed with the Community Development Department.
15.40.530 Level of Review and Action by the Director.
Within 15 working days after receiving a complete application for a sign permit, which does not require
Architectural Review or the issuance of other permits, the director of Community Development Director
shall forward the sign permit application to the Chief Building Official for issuance. The Director may impose
only such conditions as will assure compliance with the provisions of this chapter.
Any sign or visual device not specified in this Chapter for review by the Architectural Review Commission,
Architectural ReviewCommunity Development Director, or Planning Commission, which does not, in the
determination of the Ccommunity Ddevelopment Ddirector, comply with the purpose of these sign
regulations, or with the design guidelines included in requirements of Section 15.40.470 or Design
requirements Principles of 15.40.480, may be denied consistent with 15.40.550. or forwarded to the
Architectural Review Commission for consideration. (Ord. 1455 § 2 (part), 2004).
15.40.540 Permit issuance.
The Chief Building Official shall be responsible for issuance of sign permits, determination of compliance
with building code requirements, and inspection of installation. No sign permit shall be issued until other
required permits and approvals, including architectural review, have been issued and granted, and any
associated appeal periods have expired.
15.40.550 Denial.
Denial of a sign permit application shall be based on specific findings explaining how the proposed sign
fails to satisfy the evaluation criteria above or other provisions of these regulations.
15.40.560 Appeals.
A. Community Development Director Decisions.
1. Appeal Body. Any discretionary decision of the Community Development Director authorized by
these regulations may be appealed to the ARCPlanning Commission.
2. Filing Time. Appeals must be filed in writing at the Community Development Department within 10
calendar days of the director’s decision. If the tenth day is a Saturday, Sunday, or holiday, the appeal
period shall extend to the next use day.
3. Public Hearing. Once an appeal has been filed, it shall be considered at the earliest available
ARCPlanning Commission meeting, considering public notification requirements.
B. Architectural ReviewPlanning Commission Decisions. Any decision of the ARPlanning Commission may
be appealed to the City Council in accordance with the procedures set out in Chapter 1.20 of the municipal
code.
Article VI. Exceptions to Sign Standards
15.40.600 Requests for Exceptions.
Unusual site conditions or other design factors may warrant signs not otherwise permitted by these
regulations. A sign permit application which includes a request for exceptions to standards established by
these regulations is subject to approval by the Aarchitectural Rreview Ccommission Community
Development Director and shall include reasons for the request. review consistent with Section 15.40.480
and may be subject to review by the ARC as determined by the Director. Exceptions require a separate
application and fees for ARC or Community Development Director review, which must be approved before
a sign permit will be issued.
15.40.610 Findings for Approval of an Exception.
Granting an All eExceptions to the sSign rRegulations must meet all of the following findings: be based on
at least one of the following findings A-C:
A. There are exceptional or unusual circumstances applying to the property involved which make strict
adherence to the regulations impractical or infeasible, such as building configuration, historic architectural
features, architectural style, site layout, intervening obstructions, or other unusual circumstances. The
Eexceptions shalldo not allow for additional signage in number or size beyond what is necessary to
compensate for the unusual circumstances. Unusual circumstances may also include sign designs which
are not expressly provided for or exempted in this Chapter, but which represent superior or innovative
design appropriate for the building and location. Examples include marquee designs for theaters or
entertainment venues, or neon sign designs which may not strictly conform to the provided signs in
14.40.470.do not apply generally to properties in the vicinity with the same zoning, such as, but not limited
to:
1. The presence of a legal, nonconforming use;
2. Visual obstructions;
3. Unusual building location on-site;
4. Unusual building design, architectural style, or historic significance.
B. The sign for which an exception is requested is a nonconforming sign that acts as a neighborhood
landmark or focal point while not disrupting views of prominent community landscape features. When
granting an exception, the ARC or the director shall require that as many nonconforming elements of the
sign as possible be eliminated while allowing its basic form and character to remain.
BC. The exception is consistent with the intent and purpose of the sign regulations (see Section 15.40.110)
and the exception is not being granted in cases where alternative options of allowed signage in this Chapter
could provide an adequate alternative for sufficient visibility to the public with equal or superior design. and
will not constitute a grant of special privilege or entitlement inconsistent with limitations applied to other
properties in the vicinity with the same zoning.
CD. The sign exception is for superior design and complies with Design Principles of this Chapter, and will
not result in: visual clutter and is; excessively sized signage in comparison to the building or surroundings;
signage that is inconsistent with the character of the surroundings; or approval of signs that are prohibited
in this Chapter. Sign(s) approved by exception is are consistent with the intent and purpose of these Sign
Regulations. (Ord. 1455 § 2 (part), 2004)
Article VII. Sign Maintenance and Abandonment
15.40.700 Maintaining Signs.
All signs must be maintained in the same condition as when the sign was installed. Normal wear and tear
of aged signs shall be repaired when they detract from the visible quality of the sign, as determined by the
Community Development Director. When signs are repaired, they must be done so in a manner (paint
colors shall match, etc.) that is consistent with the approved sign permit or ARC approval for the sign. When
signs are removed, the wall behind the sign shall be repaired and painted to match the rest of the building
wall.
15.40.710 Abandoned signs.
Any sign, including its supporting structure, which no longer identifies the current occupant after a lapse
of sixty days, shall be deemed an abandoned sign and shall be removed by the owner of the property on
which it is located upon thirty days written notice by the community development department. (Ord. 1455
§ 2 (part), 2004)
15.40.720 Unsafe Signs.
Any sign that, in the opinion of the Chief Building Official or the Public Works Director, is unsafe or insecure,
shall be deemed an unsafe sign and shall be corrected or removed, together with any supporting structure,
by the owner of the property on which the sign is located, within 72 hours of written notice by the Community
Development Department.
Article VIII. Nonconforming Signs
15.40.800 Existing Nonconforming Signs—Abatement.
Signs which lawfully existed and were maintained as nonconforming signs prior to March 12, 1983, have
been fully amortized and are subject to abatement, unless otherwise in compliance with this chapter. The
adoption of this chapter shall in no way extend any abatement period in effect prior to March 12, 1983.
(Ord. 1455 § 2 (part), 2004). Signs not compliant with this Chapter which previously lawfully existed as
conforming signs or legal non-conforming signs under Sign Regulations established by Ordinance 1455
and subsequent ordinances amending this Chapter prior to 2018 will be shall be deemed legal non-
conforming signs.
15.40.840 Removal of Non-Conforming Signs.
A. Removal of Nonconforming Signs. Nonconforming signs shall not be altered, enlarged, relocated, and/or
reconstructed, and shall be removed if:
1. The nonconforming sign is more than fifty (50) percent destroyed, and the destruction is other than
facial copy replacement. A nonconforming sign shall be deemed to be more than fifty (50) percent destroyed
if the estimated cost of reconstruction exceeds fifty (50) percent of the replacement valuecost as determined
by the Chief Building Official;
2. The nonconforming sign is located on a building that is enlarged, remodeled, or expanded, if the
nonconforming sign is affected by the construction, enlargement, remodel, or expansion. An enlargement,
remodel, or expansion of the portion of the building upon which the nonconforming sign is located or that is
more than fifty (50) percent of the building area shall be deemed to affect the nonconforming sign; or
3. The nonconforming sign is temporary.
C.B Deactivation of Flashing Features. The owner of a sign that contains flashing features shall
permanently deactivate the flashing features.
C. Continuance of Nonconforming Signs. Except as provided in subsections (A) and (B) of this section, a
nonconforming sign may be continued and shall be maintained in good condition as required by these
regulations, provided thatbut it shall not be:
1. Structurally changed to another nonconforming sign, although the its copy and pictorial content of the
sign may be changed.
2. Structurally altered to prolong the life of the sign, except to meet safety requirements.
3. Expanded or altered in any manner that increases the degree of nonconformity.
D. Repairing and Repainting. Nonconforming signs shall only be painted and repaired in place and shall
not be removed from their existing location, except as part of afor building remodeling, unless removal of
the sign for painting or repair is part of the sign’s customary maintenance and repair.
15.40.810 Abatement or conformance—When required.
Signs which lawfully existed and were maintained and became nonconforming after March 12, 1983, shall
be removed or made to conform within thirty days after written notice by the department of community
development, when:
A. The use of the premises changes and the exterior of the building or other site conditions are to be
altered; or
B. A sign is damaged by any cause resulting in replacement or repair cost equal to or greater than one-
half of its replacement value at the time the damage occurs; or
C. In accordance with the amortization schedule outlined in Section 15.40.820. (Ord. 1455 § 2 (part),
2004)
15.40.820 Amortization.
A. Signs which lawfully existed and were maintained and became nonconforming after March 12, 1983,
shall be removed or made to conform within thirty days of written notice by the community development
department, in accordance with the following schedule:
If Twice the Original
Value of Sign is:
Amortization
Period
(in years)
Less than $500 Two
$500 to $999 Three
$1,000 to $2,999 Five
$3,000 to $5,999 Eight
More than $6,000 Ten
B. The time periods in the schedule set out in subsection A of this section shall commence on the
effective date of the ordinance giving rise to or creating the nonconforming sign.
C. If more than one sign on a premises is or becomes nonconforming, the original cost of all such
nonconforming signs shall be aggregated for the purpose of determining the amortization period.
D. The owner or user of a nonconforming sign shall, upon written request of the community development
department, furnish acceptable proof of the initial cost in the form of:
1. An original bill of sale;
2. A description schedule from state or federal income tax returns; or
3. A written appraisal by a sign manufacturer. (Ord. 1455 § 2 (part), 2004)
Article IX. Enforcement
15.40.900 Type of Offense.
Any person who violates any provision of this ordinance shall be guilty of an infraction. Violations shall be
punishable as set forth in Chapter 1.12 of the San Luis Obispo Municipal Code. Nothing in this chapter shall
be deemed or constituted to prevent the city from commencing any civil proceeding otherwise authorized
by law for the declaration or abatement of a public nuisance.
15.40.910 Public Nuisance.
If the owner of any premises fails or neglects to comply with the provisions of this chapter, it shall constitute
a public nuisance, pursuant to Chapter 8.24 of the San Luis Obispo Municipal Code. Any aggrieved party
may, in addition to any other right or remedy he or she may possess either at law or in equity, pursue a
private cause of action to abate a public nuisance, as specified in Chapter 8.24 of the San Luis Obispo
Municipal Code.
Article X. Definitions
15.40.1000 Definitions.
As used in this chapter, the following terms and phrases shall have the indicated meanings:
“A-frame Sign (aka sandwich board sign).” A temporary, portable, and freestanding sign composed of
two panels hinged at the top and capable of standing on its own without external support or attachment.
“Architectural Rreview.” Rrefers to the architectural review process authorized by Municipal Code
Section 2.48.090.
“ARC” or “aArchitectural rReview cCommission.” The Commission with the jurisdiction to perform
architectural review, per Chapter 2.48 of the Municipal Code. When these sign regulations refer specifically
to the ARC or aArchitectural rReview cCommission, review by the Commission is required.
“Attention-getting sSign.” Any sign with moving parts, flashing lights, and/or neon colors, or signs
incorporating pennants, streamers, large helium balloons or any similar visual device used for the purpose
of drawing attention.
“Back-lit” (Halo letters).” The letters or graphics have an opaque face with where only the back of the
sign is illuminated. These signs are also often referred to as “reverse channel letters”.
“Banner Sign.” A flexible sign including Feather Banners and Pennants of lightweight fabric or similar
material typically supported at two or more points and hung on a building or otherwise suspended down or
across its face, or across a public right-of-way. This definition does not include Flags as defined by this
Article.
“Blade Sign.” A double-sided sign oriented perpendicular to the building wall on which it is mounted. (See
Projecting Sign.)
“Building fFace.” The building face means the whole of a building visible in an elevation view, excluding
sloped roof surfaces.
“Building Frontage.” The linear measurement of exterior walls enclosing interior spaces which are
oriented to and most nearly parallel to public streets, public alleys, parking lots, malls or freeways.
“Cabinet Sign.” An internally illuminated sign consisting of frame and face(s), with a continuous
translucent message panel in an enclosed case; also referred to as a panel sign. Cabinet signs are typically
internally illuminated with a plastic or plexi-glass face.
“Changeable Copy Sign.” A sign displaying a message that is changed by means of moveable letters,
slats, lights, light emitting diodes, or moveable background material.
“Channel Letters.” Three-dimensional individual letters or figures typically made of formed metal, usually
with an acrylic face, with an open back or front, illuminated or non-illuminated, that are affixed to a building
or to a freestanding sign structure by sliding the letters into channels.
“Channel Letter Sign.” A sign with multiple components, each built in the shape of an individual
dimensional letter or symbol, each of which may be independently illuminated, with a separate translucent
panel over the letter source for each element.
“Commercial Speech or Commercial Message”. Commercial sign means a signA message on a sign
which identifies, advertises, or directs attention to a business or is intended to induce a purchase of a good,
property, or service, including, without limitation, any sign naming a brand of good or service and any sign
which is not a noncommercial sign.
“Commercial Zone.” Commercial zone refers to all nonresidential zones, regardless of how the property
is actually used.
“Digital Display.” A display method utilizing light emitting diode (LED), liquid crystal display (LCD), plasma
display, projected images, or any functionally equivalent technology, and which is capable of automated,
remote or computer control to change the image, either in a “slide show” manner (series of still images), or
full motion animation, or any combination of them.
“Directory Sign.” A freestanding or wall sign that identifies all businesses and other establishments
located within a commercial or industrial complex or an institutional establishment.
“Electronic Message Center or Electronic Message Display.” A sign that uses digital display to present
variable messages displays by projecting an electronically controlled pattern and which can be programmed
to periodically change the message display.
“Feather Banner.” A type of vertical banner made of flexible materials, (e.g., cloth, paper, or plastic), the
longer dimension of which is typically attached to a pole or rod that is driven into the ground or supported
by an individual stand. Also called a “swooper” or “teardrop” banner. Also known as quill signs or quill
banners.
“Flag.” A piece of fabric or other flexible material, usually rectangular, of distinctive design, used as a
symbol, which is capable of movement, or fluttering in moving air or wind and which displays a non-
commercial message.
“Freestanding Sign.” A sign supported by structures or supports that are placed on, or anchored in, the
ground and which are structurally independent from any building including “monument signs”, “pole signs”,
and “pylon signs.” (Also called Ground Signs).
“Frontage.” Frontage is the horizontal distance along a lot line adjacent to a public street, or the side of a
lot adjacent to a public street. (See Building Frontage).
“Halo-lit” (see Back-lit definition)
“Height.” The height of a sign is the vertical distance from average grade (ground level) immediately below
the sign to the top of the sign—including the support structure and any projecting design elements.
“Illegal Sign.” Any sign which does not meet the requirements of this code Chapter and which has not
received legal, nonconforming status.
“Illuminated Sign.” A sign that is illuminated with an artificial source of light incorporated internally or
externally. Also called a Lighted Sign.
“Major Street Frontage.” A major street frontage is any arterial road shown in the City’s Circulation
Element.
“Marquee” is a building element that is part of a permanent entryway or entry canopy and traditionally
associated with theaters. A marquee sometimes includes a projecting vertical sign which may extend
above the cornice line of a building. The design and allowable sign area for a marquee are determined by
the ARC during their review of the proposed building and/or marquee.
“Mobile Billboard Advertising Display.” An advertising display that is attached to a mobile, non-
motorized vehicle, device, or bicycle, that carries, pulls, or transports a sign or billboard, and is for the
primary purpose of advertising, as defined by California Vehicle Code section 395.5. See prohibited signs.
“Monument Sign.” A low-profile freestanding sign erected upon or supported solely by a planter, pedestal
base, or similar ground structure approximately the same width as the sign and which is designed to
incorporate the architectural theme and building material of the building on the premises. Internal supports,
poles or pylons, if any, are enclosed by decorative covers or otherwise not exposed to view.
“Mural.” A one-of-kind, hand painted, hand-tiled, or digitally-printed image on the exterior of a building that
does not contain any commercial message advertising a business, services rendered, or goods produced
or sold. Murals are not regulated under this Chapter but may be subject to the City’s Public Art Program.
“Nonconforming Sign.” A nonconforming sign is a sign which was erected illegally, but which does not
now comply with these subsequently enacted Sign Regulations.
“Nonresidential zZone.” A non-residential zone is any zone other than the R-1, R-2, R-3, or R-4 zone,
regardless of how the property is actually used.
“Off-Premises Sign.” A sign that advertises commercial products, accommodations, services or activities
not provided in or on the property or premises upon which it is located.
“Outdoor aAdvertising dDisplay.” An outdoor advertising display is a sign, such as a billboard, that
advertises a product or display.
“Pennant.” An attention-seeking device made of flexible materials, (e.g., cloth, paper, or plastic) that is
typically triangular or swallow-tail in shape and, may or may not contain copy, and which is installed for the
purpose of attracting attention.
“Permanent Sign”. A sign that is solidly attached to a building, structure, or the ground by means of
mounting brackets, bolts, welds, or other combination of attachment methods, thereby rendering the sign
non-moveable or difficult to reposition without the use of machinery, cutting devices, or mechanical devices.
Contrast: temporary sign.
“Pole Sign.” A freestanding sign that is supported by one or more exposed poles that are permanently
attached directly into or upon the ground.
“Post Sign.” A low-profile free-standing sign supported by posts that has a single sign face and is generally
oriented parallel to the public right-of-way.
“Premises.” Premises means a lot or series of lots under common ownership and/or developed together
as a single development site, regardless of how many uses occupy the site.
“Projecting Sign.” A building wall sign, the surface of which is not parallel to the face of the supporting
wall and which is supported wholly by the wall. See Blade Sign.
“Public eEntrance.” is oOne or more places of entry to a premises that are accessible to the general
public.
“Pylon Sign.” A freestanding sign that is supported and in direct contact with the ground or one or more
solid, monumental structures or pylons and which typically has a sign face with a vertical dimension that is
greater than its horizontal dimension.
“Reverse Channel Letters.” (see Back-lit definition)
Roof sSign.” A roof sign” is any sign where any part of the sign is on or over any portion of any roof, eave,
or parapet of a building or structure.
“Sandwich- board Sign.” (sSee A-Frame sign definition).
“Shopping (or Multi-tenant) Center Identification Sign.” A freestanding sign that identifies the name of
the shopping center and lists its tenants.
“Sign” is any visual device or representation designed or used for the purpose of communicating a
message or identifying or attracting attention to a premises, product, service, person, organization,
business or event, with or without the use of words.
“Sign.” A structure, device, figure, display, message placard or other contrivance, or any part thereof,
situated outdoors or indoors, which is designed, constructed, intended or used to advertise, provide
information in the nature of advertising,, ideological, political, or social information, or direct or attract
attention to an object, person, institution, business, product, service, message, event, or location by any
means, including words, letters, figures, designs, symbols, fixtures, colors, or illumination.
“Sign aArea” or “area of sign.” The area of a sign is the number of square feet of the smallest rectangle
within which an individual sign face can be enclosed, as defined by Section 15.40.400.
“Sign fFace.” The sign face is the visible portion of the sign, including all characters, symbols, and
structural or nonstructural background (e.g., cabinet frame or painted border), but not including the base of
a pole sign, monument sign, or free standing sign.
“Storefront.” is a distinct architectural feature that is immediately accessible from a public sidewalk and
consisting of window displays and entry doors to one or more uses.
“Street right-of-way.” Any road or other public place, including but not limited to a highway, alley, street,
avenue, place, sidewalk, parkway (i.e., planted or landscaped area between a curb and the edge of a
sidewalk), path, walk, park, plaza, boulevard, right-of-way or any other public place in the City whether or
not currently improved.
“Temporary Sign.” A temporary sign is a sign that is temporary in nature and that is displayed for no more
than 45 days in a row, or no more than 9120 days within any 365-day period.
“Tenant’s Bbuilding Fface.” The tenant building face is that portion of the building face enclosing the area
of the building occupied by the tenant. In multi-tenant buildings with interior tenant spaces, each tenant’s
building face shall be the proportionate share of the building face enclosing the area occupied by all tenants.
“V sSign.” A V sign is a sign consisting of two, essentially equal, sign faces positioned at an angle less
than 180 degrees rather than parallel to each other.
“Window Display.” A window sign is a sign, window display, merchandise display, graphics and text, or
lifestyle graphics that is are painted on, hung, or attached to a window, or displayed visibly in any way so
as to be viewed or legible from outside the window or structure.
“Window display” is an arrangement of merchandise, including graphics and text that is displayed in a
building window. Provided the display is located more than twelve inches back from the inside of the
window, the display is not considered a sign.