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Minutes – Tourism Business Improvement District Board Meeting of 7/10/2019 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, July 10, 2019
Special Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was called to
order on Wednesday, July 10, 2019 at 10:00 a.m. in City Hall, located at 990 Palm Street, San Luis Obispo,
California, by Chair Bruce Skidmore.
ROLL CALL
Present: Chair Bruce Skidmore and Board Members Nipool Patel (departed 10:44 a.m.), Dean
Hutton, LeBren Young-Harris, Pragna Patel-Mueller, Kristen Battaglia, Pragna Patel-
Mueller (arrived 10:10 a.m., departed 11:51 a.m.)
Absent: none
Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns
COMMENT ON ITEMS NOT ON THE AGENDA
As marketing agency representatives stepped out of the room, the board members discussed the procedure
and seating of presenters and agency during board meetings. Board members addressed constituent
concerns on the seating arrangements and decided to move forward as is with an addition of a 6” gap
between presenting tables.
Public Comment
John Conner provided input and history of where the agency representatives have sat in the past.
--End of Public Comment--
No action was taken on this item.
CONSENT ITEMS
C.1 Minutes of Meeting on Wednesday, June 12, 2019
C.2 Smith Travel Report
C.3 SLO Chamber Public Relations Activities Report
C.4 AMF + Matchfire Marketing Services Report
C.5 SLO Chamber Guest Services Report
C.6 Transient Occupancy Tax (TOT) Report
C.7 Notice of Unscheduled Vacancy – Matthew Wilkins
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 07/10/2019 Pg. 2
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY COMMITTEE MEMBER HUTTON, SECONDED BY COMMITTEE
MEMBER HARRIS, CARRIED 5-0-1, TO APPROVE THE CONSENT AGENDA ITEM 6 AFTER
REVIEWING UPDATED TOT NUMBERS.
ACTION: MOTION BY COMMITTEE MEMBER PATEL, SECONDED BY COMMITTEE MEMBER
HARRIS , CARRIED 6-0, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 5 AND 7
PRESENTATIONS
1. NEW PROPERTY PRESENTATION: HOTEL SLO
David Smith from Hotel SLO provided a presentation on the property’s features and history of the
parties involved with the property. Smith also provided an update on hiring staff and accepting
reservations for the much-anticipated Fall 2019 opening.
2. 2018-19 MARKETING SERVICES YEAR-END REPORT
Marketing agency representatives Brittany Hensley form AMF Media Group and Brittany Garcia
from Matchfire presented a review of 2018-2019 marketing activities, website and social media
metrics, upcoming planned activities, and responded to Board questions.
3. 2018-19 PUBLIC RELATIONS & GUEST SERVICES YEAR-END REPORT
Director of Communications and Business Education, Jacqui Clark-Charlesworth and Visitor Center
Manager, Dusty Colyer-Worth from the San Luis Obispo Chamber of Commerce presented the 2018-
2019 highlights of public relations and guest services pertaining to work contracted with the TBID.
4. 2018-19 SLO COAST WINE ANNUAL PARTNERSHIOP REPORT
The Executive Director of SLO Coast Wine, Anne Steinhauer, presented 2018-2019 efforts for the
annual strategic partnership with the SLO TBID and highlighted upcoming events and projects for
the organization.
Public Comment
None.
--End of Public Comment--
No action was taken on presentation items.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 07/10/2019 Pg. 3
BUSINESS ITEMS
1. 2019-20 MARKETING SERVICES BUDGET
Agency representatives from AMF and Matchfire presented their proposed 2019-20 marketing
services and budget allocations within the second of the two-year marketing contract. Board members
discussed the proposal as well as requested a copy of last year’s allocated marketing services budget
to compare with the recommended and presented allocations.
Public Comments:
John Conner.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER HARRIS, SECOND BY BOARD MEMBER
HUTTON, CARRIED 4-0-2, to approve the overall 2019-20 Marketing Services budget with the
caveat of being able to shift the specific allocations of dollars within the plan.
2. APPOINTMENT OF TBID BOARD VICE CHAIRPERSON
The Board appointed the most recent past president Nipool Patel as the Vice Chairperson as to fulfill
the unscheduled vacancy of the previously elected Vice Chairperson.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER HUTTON, SECOND BY BOARD MEMBER
HARRIS, CARRIED 4-0-2, to approve the appointment of board member Patel as the TBID
Board Vice Chairperson for the remainder of the term.
3. APPOINTMENT OF TBID REPRESENTATIVE TO THE PCC
The Board appointed Chair Bruce Skidmore as the TBID representative to the Promotional
Coordinating Committee (PCC) due to the unscheduled vacancy of the previously appointed TBID
representative.
Public Comments:
John Conner.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER HUTTON, SECOND BY BOARD MEMBER
BATTAGLIA, CARRIED 4-0-2, to appoint Board Chair Skidmore
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4. 2019-20 BOARD LIAISON ASSIGNMENTS & RESPONSIBILITIES
Staff presented a prepared example liaison list for the board members to consider.
Public Comments:
John Conner.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER HARRIS, SECOND BY BOARD MEMBER HUTTON,
CARRIED (4-0-2), to approve the presented liaison assignments except for Member Harris
switching Peach Tree Inn for Motel 6.
TBID LIAISON REPORTS AND COMMUNICATION
1. Hotelier Update – None.
2. Management Committee Update - None.
3. Marketing Committee Update – June 24, 2019 minutes are in the packet for review.
4. PCC Update – June 12, 2019 minutes in packet for review.
5. SLO CAL Update – None.
6. Tourism Program Update – None.
ADJOURNMENT
The meeting was adjourned at 12:00 p.m. The next Tourism Business Improvement District Board meeting
is scheduled for Wednesday, August 14, 2019 at 10:00 a.m., at City Hall, 990 Palm Street, San Luis Obispo,
CA.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 08/14/2019