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Minutes – Tourism Business Improvement District Board Meeting of 6/12//2019 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, June 12, 2019
Special Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was called to
order on Wednesday, June 12, 2019 at 10:12 a.m. in City Hall, located at 990 Palm Street, San Luis Obispo,
California, by Vice Chair Wilkins.
ROLL CALL
Present: Board Vice Chair Matthew Wilkins and Board Members Dean Hutton, LeBren Young-
Harris, Pragna Patel-Mueller , Kristen Battaglia (10:23 a.m.)
Absent: Board Chair Bruce Skidmore and Member Nipool Patel
Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None.
CONSENT ITEMS
ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECONDED BY COMMITTEE
MEMBER HUTTON, CARRIED 4-0-2, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 6
C.1 Minutes of Special Meeting on Wednesday, May 8, 2019
C.2 Smith Travel Report
C.3 Chamber Public Relations Report
C.4 AMF + Matchfire Marketing Report
C.5 Chamber Visitor Center Report
C.6 TOT Report
PUBLIC COMMENT
None
OATH OF OFFICE
Kristen Battaglia was sworn in by City of San Luis Obispo Deputy City Clerk Kevin Christian.
Minutes – Tourism Business Improvement District Board Meeting of 06/12/2019 Pg. 2
PRESENTATIONS
1. MARKETING AGENCY MONTHLY REPORT
AMF Account Supervisor Brittany Hensley presented a review of May 2019 marketing activities,
website and social media metrics, upcoming planned activities, and responded to Board questions.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
2. CHAMBER MONTHLY REPORT
Director of Communications and Business Education, Jacqui Clark-Charlesworth from the SLO
Chamber of Commerce presented the May public relation highlights.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
Minutes – Tourism Business Improvement District Board Meeting of 06/12/2019 Pg. 3
BUSINESS ITEMS
1. CONTRACT WORK SCOPES & AGREEMENTS TERMS
Tourism Manager Cano and Member Patel-Mueller presented the Management Committee’s
recommendations for the contract work scopes and agreement terms with AMF/Matchfire, Cal Poly
Office of Student Affairs and SLO Coast Wine Collective (previously SLO Wine). The San Luis
Obispo’s Chamber of Commerce Public Relations and Guest Services recommendation was reviewed
separately without Board Member Harris who was recused.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER PATEL-MUELLER, SECOND BY BOARD
MEMBER HARRIS, CARRIED (5-0-2), to approve the recommended proposals:
AMF/Matchfire – funding of $850,000 towards the final contract year within the current two-year
contract.
Cal Poly Office of Student Affairs – funding of the $20,000 proposal as is towards a one-year contract
with the opportunity to extend to a two-year term.
SLO Coast Wine Collective (previously SLO Wine) – proposal as presented with $11,400 towards
membership of all TBID properties and changes to earmarking $7,600 for potential programs and
$1,000 held and spent on an as presented basis for media.
ACTION: MOTION BY BOARD MEMBER HUTTON, SECOND BY BOARD MEMBER
PATEL-MUELLER, CARRIED 4-0-2 (HARRIS RECUSED), for the San Luis Obispo Chamber of
Commerce proposal with the recommended changes of a one-year term and ability to extend to year
two if approved by TBID for the Public Relations component.
2. 2019-20 BUDGET ALLOCATIONS
Management Committee’s recommended budget allocations for the 2019-20 TBID program budget were
presented with staff reviewing each item.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER HUTTON, SECOND BY BOARD MEMBER PATEL-
MUELLER, CARRIED 4-0-2 (HARRIS RECUSE), to approve budget allocations as recommended
and presented by the Management Committee.
Minutes – Tourism Business Improvement District Board Meeting of 06/12/2019 Pg. 4
3. STRATEGIC PLAN APPROVAL
Management Committee and staff presented the final draft of the 2019 – 24 TBID Strategic Plan with the
correct edit of dates. Members reviewed and discussed the next steps to be taken with Corragio Group.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER HARRIS, SECOND BY BOARD MEMBER HUTTON,
CARRIED 5-0-2, to adopt the 2019-24 Strategic Plan.
4. SLO HAPPENINGS EVENT APPLICATION PROCESS APPROVAL
Marketing Committee Members and Staff presented the new SLO Happenings Event Promotion
Sponsorship applications including separate applications designated for lodging and marketing sponsorship
opportunities.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER HARRIS, SECOND BY BOARD MEMBER
BATTAGLIA, CARRIED (5-0-2), to approve the SLO Happenings Event Promotion applications,
timeline and program changes as presented.
TBID LIAISON REPORTS AND COMMUNICATION
1. Hotelier Update – Member Harris reported a new general manager has started at the Courtyard
Marriott.
2. Management Committee Update - May 30, 2019 minutes in packet for review.
3. Marketing Committee Update – May 29, 2019 minutes are in the packet for review.
4. PCC Update – April 8, 2019 minutes in packet for review. Member Wilkins and Tourism Manager
Cano reviewed the upcoming banner project timeline.
5. SLO CAL Update - report given at this point.
6. Tourism Program Update –
• The Conference Center status
• 2019 Money for a Rainy Day statistics
Minutes – Tourism Business Improvement District Board Meeting of 06/12/2019 Pg. 5
• IPW and other events were reported on by staff
• Liaison duties to help connect TBID properties with available resources
• Upcoming calendared meeting dates:
• Marketing Committee – June 24, 2019
• Management Committee – Cancelled
• Board Meeting – July 10, 2019
ADJOURNMENT
The meeting was adjourned at 11:57 a.m. The next Tourism Business Improvement District Board meeting
is scheduled for Wednesday, July 10, 2019 at 10:00 a.m., at City Hall, 990 Palm Street, San Luis Obispo,
CA.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 07/10/2019