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08-14-2019 PCC Agenda Packet
City of San Luis Obispo, Agenda, Promotional Coordinating Committee Wednesday, August 14, 2019 5:30 P.M. City Hall – Council Hearing Room The goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) improve the quality of life available to all residents of and visitors to San Luis Obispo and (2) promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Vice Chair Dana Matteson PUBLIC COMMENT: Each speaker is limited to three minutes of public comment. At this time, you may address the Committee on items that are not on the agenda but are of interest to the public and within the subject matter jurisdiction of the Promotional Coordinating Commi ttee. The Committee may not discuss or take action on issues that are not on the agenda other than to briefly respond to statements made or questions raised or ask staff to follow up on such issues. CONSENT ITEMS C.1 Minutes of the Meeting on July 10, 2019 C.2 2019-20 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitors Center Report C.6 SLO Happenings Activity Report C.7 TOT Report PRESENTATIONS 1. PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE 15 mins Representatives from the SLO Chamber will present the report for the public relations activities that occurred over the past month. BUSINESS ITEMS 1. BANNER PROJECT UPDATE 30 mins The Committee will review the status of the banner project including the installation of the downtown banners, update on railroad square and the style guide for the committee’s review and input. 2. COMMUNITY PLACEMAKING & BEAUTIFICATION PROJECTS 30 mins The Committee will continue to discuss the priorities and approach to the Community Placemaking & Beautification Project work for fiscal year 2019-20. PCC LIAISON REPORTS & COMMUNICATION At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. 1. GIA UPDATE – LIAISON REPORT 2. TBID BOARD REPORT – TBID Meeting Minutes: July 10, 2019 3. TOURISM PROGRAM UPDATE ADJOURN. POSTING STATEMENT: I, Chantal Burns, Tourism Coordinator, do hereby certify that on August 9, 2019 by 5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet access to agendas and related material is available at www.slocity.org. DRAFT Minutes – Promotional Coordinating Committee Meeting of July 10, 2019 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, July 10, 2019 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, July 10, 2019 at 5:31 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Dixon. OATH OF OFFICE Deputy City Clerk Christian administered the oath of office to incoming committee member Bruce Skidmore (Tourism Business Improvement District Board liaison). ROLL CALL Present: Committee Members, John Thomas, Bruce Skidmore, Vice Chair Dana Matteson and Chair Zoya Dixon Absent: Committee Members Melissa Godsey, Ryan Heath and Daniel Levi Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS C.1 Minutes of the Meeting of Wednesday, June 12, 2019 C.2 2019-20 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitor Center Report C.6 SLO Happenings Activity Report C.7 TOT Report C.8 2018-19 Community Promotions Budget Report DRAFT Minutes – Promotional Coordinating Committee Meeting of July 10, 2019 Page 2 Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER THOMAS, SECONDED BY COMMITTEE MEMBER SKIDMORE, CARRIED 4-0-3, to approve the consent agenda items 1 through 8. PRESENTATIONS 1. SLO Happenings Promotion Year-End Report Brittany Garcia, Account Director from Matchfire presented the 2018-19 year-end report for the SLO Happenings Promotion contracted services for the PCC. Highlights included the SLO Happening program transition, a contract of services review, and website highlights. Public Comment None --End of Public Comment-- No action was taken on this item. 2. SLO Chamber of Commerce Year-End Report SLO Chamber of Commerce Visitor Center Manager Dusty Colyer-Worth and Communications and Business Education Director Jacqui Clark-Charlesworth, presented the 2018-19 year-end report for the contracted Visitor Services, GIA Support and Public Relations. Highlights presented included the Guest Services and Events Promotions statistics, overall Public Relations messaging and statistics, new market growth, and outreach to social media “influencers.” Public Comment None --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1. GIA Liaison Assignments Tourism Manager Cano reviewed the GIA program administration, liaison responsibilities, and noted that 25 applicants were approved for funding by City Council. The Committee reviewed the 2019-20 GIA recipient list and assigned committee liaisons. DRAFT Minutes – Promotional Coordinating Committee Meeting of July 10, 2019 Page 3 2. Community Placemaking and Beautification Projects Tourism Manager Cano reviewed the purpose of the banner project, specific banner locations downtown, final designs, and updated the committee on the status of the Railroad Square location. The Committee discussed how to approach Community Placemaking and Beautification and decided that Committee Members would; ask their continuants what placemaking looks like or means to them, keep an eye open for areas of the City that may benefit from a project, check other communities for successful projects, and bring ideas back to the committee for future discussion and project development. Public Comment None --End of Public Comment-- No action was taken on this item. PCC LIAISON REPORTS AND COMMUNICATION 1. Grants-in-Aid (GIA) Update None at this time. 2. Tourism Business Improvement District (TBID) Board Report Tourism Manager Cano reviewed the TBID Board meeting of July 10, 2019. 3. Tourism Program Update Tourism Manager Cano presented an update on the recent and upcoming Tourism Program activities, including: • Mid-State Fair Showcase of City display installation • Mural Design update • www.visitslo.com website design update • Conference Center feasibility update – consultant has been selected • Cal Poly SLO Days (parent/supporter program) • GIA Contract status update ADJOURNMENT The meeting was adjourned at 7:12 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, August 14, 2019 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2019 Community Promotions Budget 2019-20 Budget 2019-20 Amount Budget 405,302$ 2018-19 Encumbrances Returned Funds (GIA) Total Budget 405,302$ Expenditure Last Updated 8/9/2019 Expenditure Allocated Expended Available Balance Contractor Grants-in-Aid Funding 100,000$ GIA Recipients Grants-in-Aid Promotional Support Contract 30,000$ Chamber of Commerce Community Placemaking & Beautification Projects 50,000$ Various SLO Happenings Program 15,000$ Matchfire General Contract Services 2,400$ Various Visitors Center 119,600$ Chamber of Commerce PR Contract 34,000$ Chamber of Commerce Communications Plan Consultant Services 2,000$ Jennifer Sweeny Consulting Downtown Maps 9,000$ Chamber of Commerce Support Cost 5,000$ City Administration Administration 38,302$ City Administration Total 405,302$ -$ -$ Funds Remaining -$ -$ Report to City of SLO – TBID and PCC Public Relations Contract July 2019 Media/Community Relations 1) Participated in strategic PR planning sessions with consultant Jennifer Sweeney 2) Began planning Winter FAM activation with Hotel SLO & Hotel Cerro’s teams. 3) Partnered with Morro Bay and Pismo Beach to apply for a Visit CA Gold Pass to host a writer on assignment with AFAR & JustLuxe 4) Pitched SLO to Brand USA & Visit CA’s California Pop video feature of SLO and connected them with Madonna Inn. 5) Worked with Winetraveler to feature SLO Coast Wine in their online directory and guide. 6) Worked with SLO Coast Wine to plan SLO itinerary for Bay Area News Group ‘Eat, Drink, Play’ writer & editor 7) Continued planning Kate Retherford’s, @allthingskate trip to SLO in October. 8) Continued working with The Kinney’s team to plan fall FAM 9) Assisted VISIT SLO CAL in planning Seattle writer, Rick Rosner’s itinerary on assignment for 425 and South Sound Magazine. 10) Continued planning journalist, Anne Roderique-Jones for a piece titled “SLO Stays, Three Ways” for Enterprise Pursuits and Shermans Travel. 11) Submitted “What’s New” in SLO to Visit SLO CAL for their 2020 Visitors Guide 12) Shared “What’s New” in SLO with 805 Living 13) Pitched a SLO inaugural Pop-Up Jazz Club to local media and community groups 14) Pitched Hotel Cerro to Visit CA for eco-friendly travel experiences in their Visitor’s Guide & Artful Living for the best new designer hotels. 15) Pitched SLO for a best romantic getaway feature in Travel + Leisure. 16) Pitched the Sunset Drive-In to Wherever Family 17) Provided photos to Matador Network for a piece entitled “7 US cities with pristine nature in their backyard 18) Pitched the following content for Visit California’s Story Ideas. I. “Become a Connoisseur in California Wine Country” Report to City of SLO – TBID and PCC Public Relations Contract July 2019 o Corkscrew Development Exhibit at the Wine History Project of SLO County o Mysteries of Zinfandel & Wine Legend Bill Greenough: New Exhibit at Saucelito Canyon Winery 19) Continued to work with the city, AMF and Matchfire on overall tourism marketing campaign. Media Placements 1. SAN LUIS OBISPO: HEALTHY THINGS TO DO IN AMERICA’S HAPPIEST CITY Mel Phillips of Headstands and Heels recaps her trip to SLO with a blog post, two posts and 61 stories on Instagram. Some of the highlights include staying at the Madonna Inn, teaching a community yoga class at MINDBODY campus and attending Barrels in the Plaza. We hosted her trip in partnership with MINDBODY. UVPM: 75k 2. A guide to a few of my favorite spots on the CA Central Coast — SLO, Cambria & Big Sur Corey Marshall of Miss Foodie Problems rounds up her Central Coast road trip with a blog post, three posts and 41 stories on Instagram. Her custom itinerary included taking part in the Taste of SLO Walking tour, wine tasting and staying at SLO’s newest property, La Quinta. UVPM: 80k 3. San Luis Obispo: Tips for a quick stop or overnight in the area Brazilian writer, Mari Vidigal wraps up her trip to SLO in a detailed piece on her blog, Ideas from the Suitcase. The thorough recap includes multiple places to dine, enjoy family outings and must-see attractions. We connected with her at IPW and coordinated her family’s stay at La Quinta. Report to City of SLO – TBID and PCC Public Relations Contract July 2019 4. NEW VENUE SPOTLIGHT: THE KINNEY SLO Meetings Mags features the Kinney as a feature on top meeting spaces in SLO. The piece features SLO attractions such as the Mission, wine county and downtown aspects and is a result of our partnership with a Kinney FAM trip. UVPM: 9k 5. Affordable Adventure Trips in North America Outside names San Luis Obispo in its list of affordable destinations. The piece specifically calls out the Farmers’ Market, Avenue Inn & wine tasting. UVPM: 3.8m 6. Polaroids That Prove the Madonna Inn Is the IRL Barbie Dreamhouse Fodor’s Travel features an in-depth spread on Madonna Inn and all of the property’s offerings, calling it “whimsical” and a “majestic pink paradise”. UVPM: 4.75m 7. 10 Trips You Should Take With Your Sister MSN tells readers to “make a splash” at the Madonna Inn poolside and enjoy SLO’s laid-back vibes while taking in the Inn’s one of a kind décor. UVPM: 9k 8. Donna Polizzi: You’ll Find Your Get Up and Go in San Luis Obispo Noozhawk features travel writer Donna Polizzi’s guide to all things San Luis Obispo. The piece features the best of SLO for all ages which includes hiking Cerro San Luis, heading to the Railroad Museum and checking out the charming downtown district as a few options. UVPM: 103k Report to City of SLO – TBID and PCC Public Relations Contract July 2019 9. 5 American road trips to take with the family this Summer TEGNA media & affiliates picked up a story from The Points Guy that features staying in SLO’s Hilton Garden Inn and visiting the Seven Sisters as part of the tried-and-true family tradition of the great American road trip. (Other publications: KFMB, KARE, WUSA, WKYC, WHAS, WWL, KING, WGRZ, WXIA, KXTV, KVUE, WZZM, WFMY, WFAA, KGW, KSDK, WCNC, KTHV, KWES, WLTX, WTVC, KPNX, WJXX, KFMB-AM, WTOL, KXVA) UVPM: 25.2m 10. MEET ME IN SAN LOUIE: A SAN LUIS OBISPO COUNTY TRAVEL DIARY Kenwood Travel, a UK travel blog shared a full Central Coast itinerary that highlighted SLO’s proximity to cultural attractions and the Apple Farm Inn as the choice for a picturesque place to stay near downtown. EVENTS: 11. Rebranding spotlights ‘best-kept secret’ tri-county wine region Pacific Coast Business Times reports on SLO Coast Wine Collective’s new brand as well as their signature event, Roll Out the Barrels. The piece touts previous accolades such as “Wine Country’s Best-Kept Secret” from LAWeekly and “California’s Best Unsung Wine Regions” from Wine Enthusiast. UVPM: 37k 12. Events scheduled throughout weekend for Central Coast Pride celebration KSBY reported on all the different Pride events and how to celebrate with the community. UVPM: 189K Report to City of SLO – TBID and PCC Public Relations Contract July 2019 13. 6 things to do this weekend on the Central Coast Several TEGNA affiliates lists multiple things to do on the third weekend on July in SLO including the Central Coast Renaissance Festival & SLO Brew Rock’s Barrelled Craft Wine Market. UVPM: 189k 14. Classical Music News of the Week, July 13, 2019 Classical Candor features Festival Mozaic’s 49th annual summer festival, Music of the Old World among its list of international events. Report to City of SLO – TBID and PCC Public Relations Contract July 2019 Copyright 2019 Santa Maria Times. All Rights Reserved. ...several events during the annual SLO Coast Wine Collective (San Luis Obispo) Roll Out the Barrels (ROTB) passport festival. It's a three-day... LexisNexis Terms & Conditions | Privacy Policy | © 2019 LexisNexis. Source Santa Maria Times - Jun 29, 2019 https://meetingsmags.com/new-venue-spotlight-kinney-slo letters to the editor Copyright 2019 The San Diego Union-Tribune. All Rights Reserved. ...need for impacting sensitive coastal resources. I traveled to San Luis Obispo last week and the route between Santa Barbara and SLO was... LexisNexis Terms & Conditions | Privacy Policy | © 2019 LexisNexis. Source The San Diego Union-Tribune - Jul 30, 2019 https://www.noozhawk.com/article/donna_polizzi_youll_find_your_get_up_and_go_in_san_lui s_obispo_20190727 https://www.news9.com/story/40834721/native-arts-and-cultures-foundation-announces- open-call-for-mentor-artist-fellowship-applications https://www.newtimesslo.com/sanluisobispo/humankind-fair-trade-in-slo-celebrates-10-years- of-giving-back-globally/Content?oid=8657706 https://ocmomblog.com/category/family/autos/general-motors/ https://www.ksby.com/news/local-news/2019/07/23/bang-the-drum-brewery-announces-new- location-in-san-luis-obispo http://www.kzoz.com/2019/07/23/pge-pays-slo-county-23-8-million-dollars/ https://www.msn.com/en-us/travel/tripideas/10-trips-you-should-take-with-your-sister/ss- AAEKCow#image=3 Report to City of SLO – TBID and PCC Public Relations Contract July 2019 https://www.pacbiztimes.com/2019/07/19/san-luis-ranch-mixed-use-development-breaks- ground-2/ https://www.outsideonline.com/2399717/affordable-trips-north-america https://www.newtimesslo.com/sanluisobispo/a-new-child-care-service-opens-in-downtown- slo/Content?oid=8634456 https://slochamber.org/san-luis-obispo-triathlon-celebrates-40-years-in-2019-2/ https://www.planetware.com/california/top-rated-campgrounds-near-big-sur-pfeiffer-big-sur- state-park-ca-us-ca-496.htm https://www.keyt.com/traffic/public-transit-usage-rises-in-san-luis-obispo/1095688386 https://www.fodors.com/world/north-america/usa/california/the-central- coast/experiences/news/polaroids-that-prove-the-madonna-inn-is-the-irl-barbie-dreamhouse https://www.ktvb.com/article/money/personal-finance/the-points-guy/5-american-road-trips- to-take-with-the-family-this-summer/277-4b4ff509-3e50-4778-ab71-d31bf1f299fc https://www.pacbiztimes.com/2019/07/05/dubroff-contour-airlines-taking-off-on-the-central- coast/ Finney's brings craft beer to an old Ventura landmark Copyright 2019 Ventura County Star. All Rights Reserved. ...facade but not much else.A fourth Finney's is heading to downtown San Luis Obispo, where it is slated to open in December at 857 Monterey... LexisNexis Terms & Conditions | Privacy Policy | © 2019 LexisNexis. Source Ventura County Star - Jul 05, 2019 https://www.newtimesslo.com/sanluisobispo/palm-theatre-screens-a-breast-expose-the- breast-kept-secret/Content?oid=8584718 What's new? Here are the SLO County restaurants and shops that have opened so far in 2019 Copyright 2019 The Tribune - Paso Robles Bureau. All Rights Reserved. San Luis Obispo County has welcomed a bunch of new businesses this year, from sandwich shops and supermarkets to fine-dining restaurants and... LexisNexis Terms & Conditions | Privacy Policy | © 2019 LexisNexis. Source The Tribune - Paso Robles Bureau - Jun 30, 2019 Report to City of SLO – TBID and PCC Public Relations Contract July 2019 Newlywed bliss on the Central Coast? San Luis Obispo named top honeymoon destination - lifestyle ...your honeymoon anytime soon? You might want to check out San Luis Obispo -- according to Livability.com, which recently compiled a list... Source Att net - Jul 01, 2019 SLO Brew Rock adding a distillery, while downtown bar to get interior makeover Copyright 2019 The Tribune - Paso Robles Bureau. All Rights Reserved. Changes are coming to SLO Brew's two San Luis Obispo locations. A long-anticipated distillery producing a rye, bourbon and other liquors is... LexisNexis Terms & Conditions | Privacy Policy | © 2019 LexisNexis. Source The Tribune - Paso Robles Bureau - Jun 29, 2019 Events: https://www.pacbiztimes.com/2019/07/19/rebranding-spotlights-best-kept-secret-tri-county- wine-region/ https://www.ksby.com/news/local-news/2019/07/19/6-things-to-do-this-weekend-on-the- central-coast-59 https://classicalcandor.blogspot.com/2019/07/classical-music-news-of-week-july-13.html https://www.ksby.com/news/local-news/2019/07/12/events-scheduled-throughout-weekend- for-central-coast-pride-celebration 'Queer rights are human rights.' SLO adds new march, rally to local pride events Copyright 2019 The Tribune - Paso Robles Bureau. All Rights Reserved. Fifty years after the Stonewall riots, a San Luis Obispo group is calling on community members to remember gay pride's radical roots with a... LexisNexis Terms & Conditions | Privacy Policy | © 2019 LexisNexis. Source The Tribune - Paso Robles Bureau - Jul 10, 2019 Grants-in-Aid Marketing Support July 2019 Report Organization Event EC PR PC VC SM MTG ES ST HD TT DS Associated Quilt Guilds of the Central Coast (AQGCC)Seven Sisters Quilt Show Cal Poly Corporation on behalf of Cal Poly Arts 2019-20 Broadway Series X X X Canzona Women's Ensemble Canzona Women's Ensemble Concerts Central Coast Ag Network, dba City Farm SLO and (until 2019) as Central Coast Grown City Farm SLO Fall Harvest Festival Central Coast Autism Spectrum Center Zombie Invasion SLO Civic Ballet of San Luis Obispo The Civic Ballet of SLO Presents The Nutcracker Downtown SLO 24th Annual Concerts in the Plaza X X X X X X D X D Ecologistics, Inc./ R.A.C.E. Matters BELONGING Foundation for the Performing Arts Center Family Day at the PAC History Revisited 35th Annual Central Coast Renaissance Festival X X X X D X D D X Loving Farm Animal Sanctuary Central Coast VegFest Mission College Prep Love SLO Opera San Luis Obispo South Pacific: A City Wide Arts Collaboration Orchestra Novo 5th Annual POPS ON! Labor Day Weekend Concert X San Luis Obispo Master Chorale Series of Concerts Accompanied by Lectures San Luis Obispo Railroad Museum Central Coast Railroad Festival San Luis Obispo Repertory Theatre SLO Repertory Theatre 2019-2020 Season X X X X X X X San Luis Obispo Vocal Arts Ensemble "The Feast of Lights" Choral Concert by the Award- Winning Vocal Arts SLO Blues Society SLO Blues Society Dance Concerts SLO Classical Academy An Evening with Chris Burkard Spokes Spokes Nonprofit Symposium St. Andrews Greek Orthodox Church San Luis Obispo Greek Festival The Central Coast Shakespeare Festival Shakespeare Under the Stars X X X X X D X D D X The Monday Clubhouse Conservancy The Monday Club - Women's Vote Centennial United Way of San Luis Obispo Flavors of SLO Wilshire Hospice Dia de los Muertos Women's March San Luis Obispo (WMSLO) Fourth Annual Women's March in San Luis Black is current month, gray is past work Boxes marked with "D" indicate that recipients knew about service and declined to utilize. 27 Total; 6 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG- Met with Groups in person and offered public relations advice and support ES - Included Event(s) in monthly Event Sheet distributed digitally to local hotels. ST- Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution TT - Recipient participated in Ticket Tuesday DS - Recipient Declined Services Report to City of SLO – PCC Visitor Services Contract July 2019 Visitor Interaction July 2018 June 2019 July 2019 Walk-ins 6,196 6,680 6,481 Farmers’ Market* 2,000 2,000 1,500 Phone calls 561 569 513 Emails 427 532 571 *estimate without people counter Visitor Center Highlights • Delivered Roll GIA materials to SLO City hotels. • Farmers’ Market booth every Thursday. • Enjoyed helping every guest that walked through our door. Demographic Snapshot International travelers 571 Asia 1% Africa 0% Europe 38% Australia/New Zealand 16% United Kingdom 40% North America 3% South America 2% Domestic travelers (outside of CA.) 699 West 12% West Coast 28% East Coast 21% Southw est 12% Midw est 23% South 4% California travelers 1,887 Northern CA 28% Southern CA 29% Central Coast 38% Central Valley 4% Desert 1% Calendar of Events July 2019 August 2019 Events in calendar 303 334 SLO Happenings | Monthly Report: July 2019 In July, we continued to build out the SLO Happenings calendar with over 881 events and 61 new events added for the month. Weekly calendar optimization ensured events were properly represented on the site and that all key SLO events were included. Social Highlights + Performance Ticket Tuesday Total Entries Total Likes Total Reach La Sombra Tour at SLO Brew Rock 25 239 4,704 Ward Dave at the Fremont Theater 12 172 3,821 Central Coast Renaissance Festival 17 211 3,381 Central Coast Shakespeare Festival 65 362 5,582 Tolosa Winery Vineyard Excursion 81 186 4,487 Total 200 1,170 21,975 Website Highlights + Performance In July, we continued to see great engagement metrics for our SLO Happenings content and are happy to report that we are still seeing increases in overall engagement month-to-month. We saw a very positive lift in our “Ticket Tuesday” content. While we did have 2 fewer entries, we did see an 11% increase in total reach when compared to June 2019 “Ticket Tuesday” stats. We also saw a 52% increase in totals when comparing July 2019 to June 2019, clearly demonstrating the program’s popularity. The SLO Happenings event calendar remained within the top 4 most visited pages on SanLuisObispoVacations.com with 2,372 pageviews. Top 5 most visited events: -Circus Vargas -Pride in the Plaza -Central Coast Shakespeare Festival -Concerts in the Plaza Featuring Stellar -SLO Blues Baseball 4th of July Celebration Email Highlights + Performance Summary The July SLO Happenings email was sent on 7/10 featuring SLO’s July events around town. Open rate was above industry standard which is 20%. -Delivered: 6,170 -Open Rate: 25.9% -Clicks: 185 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 Change +/- July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 880,321$ 874,775$ -0.6% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 734,830$ 815,225$ 10.9% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 701,230$ 696,113$ -0.7% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 613,045$ 704,568$ 14.9% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 519,193$ 565,129$ 8.8% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 479,813$ 491,517$ 2.4% January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,461$ 468,705$ 12.8% February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 502,476$ 526,793$ 4.8% March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,221$ 606,841$ 5.1% April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 653,881$ 751,077$ 14.9% May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 626,025$ 688,231$ 9.9% June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 795,368$ 843,999$ 6.1% Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,498,864$ 8,032,974$ 7.1% 7,875,000$ *Figures from Smith Travel Research Report 2017-18 2018-19 Change +/-2017-18 2018-19 Change +/-2017-18 2018-19 Change +/- July 84.8 85.2 0.5 174.1 175.1 0.6 147.7 149.2 1.0 August 76.3 81.3 6.7 158.2 166.5 5.2 120.7 135.4 12.2 September 74.5 72.3 -2.9 158.4 163.1 3.0 117.9 117.9 0.0 October 70.0 72.7 3.9 147.1 151.2 2.8 102.9 109.9 6.8 November 65.7 67.7 3.1 136.3 143.0 4.9 89.5 96.7 8.1 December 61.3 59.1 -3.6 129.3 135.2 4.5 79.3 79.9 0.7 January 58.0 59.3 2.3 119.3 125.9 5.5 69.2 74.6 7.9 February 68.8 66.4 -3.5 134.3 140.5 4.6 92.4 93.3 1.0 March 68.4 68.0 -0.6 139.9 142.8 2.0 95.8 97.1 1.4 April 72.6 76.4 5.3 151.8 161.2 6.2 110.2 123.2 11.8 May 69.5 66.1 -5.0 150.6 155.7 3.4 104.7 102.9 -1.7 June 79.0 75.0 -5.0 174.3 182.7 4.8 137.7 137.1 -0.4 Total/Average 70.74 70.79 0.1 147.80 153.57 4.0 105.65 109.77 4.1 Occupancy ADR TOT Comparison RevPAR EVENT ORGANIZATION Event (s) Event Date(s) PCC Liason Central Coast Autism Spectrum Center Zombie Invasion SLO Saturday, October 26, 2019 Bruce San Luis Obispo Railroad Museum Central Coast Railroad Festival October 4,5,6 2019 Bruce Wilshire Hospice Dia de los Muertos Saturday, November 2, 2019 Bruce Central Coast Ag Network, dba City Farm SLO and (until 2019) as Central Coast Grown City Farm SLO Fall Harvest Festival Sunday, October 20, 2019 Dan History Revisited 35th Annual Central Coast Renaissance Festival July 20 & 21, 2019 Dan Mission College Prep Love SLO Saturday, March 14, 2020 Dan SLO Blues Society SLO Blues Society Dance Concerts October & December, 2019 January & February 2020 Dan Associated Quilt Guilds of the Central Coast (AQGCC) Seven Sisters Quilt Show June 27 & 28, 2020 Dana Downtown SLO 24th Annual Concerts in the Plaza 6/14, 6/21, 6/28, 7/5, 7/12, 7/19, 7/26, 8/2, 8/9, 8/23, 8/30, 9/6, 9/13 Dana Foundation for the Performing Arts Center Family Day at the PAC Apr‐20 Dana San Luis Obispo Repertory Theatre SLO Repertory Theatre 2019‐2020 Season July 1, 2019 ‐ June 30, 2020 Dana Cal Poly Corporation on behalf of Cal Poly Arts 2019‐20 Broadway Series 12/1/19, 1/14/20, 1/15/20, 4/9/20, 5/13/20, 6/7/20 John Opera San Luis Obispo South Pacific: A City Wide Arts Collaboration October 12 & 13, 2019 John Spokes Spokes Nonprofit Symposium Tuesday, September 24, 2019 John St. Andrews Greek Orthodox Church San Luis Obispo Greek Festival May 29, 30, 31, 2020 John Loving Farm Animal Sanctuary Central Coast VegFest Saturday, April 4, 2020 Melissa San Luis Obispo Vocal Arts Ensemble "The Feast of Lights" Choral Concert by the Award‐Winning Vocal Arts December 7 & 8, 2019 Melissa SLO Classical Academy An Evening with Chris Burkard TBD (Friday /Saturday evening in Feb. or March 2020) Melissa The Monday Clubhouse Conservancy The Monday Club ‐ Women's Vote Centennial October 14‐19, 2019 Melissa Orchestra Novo 5th Annual POPS ON! Labor Day Weekend Concert Sunday, September 1, 2019 Ryan The Central Coast Shakespeare Festival Shakespeare Under the Stars July 11 ‐ August 3, 2019 Ryan United Way of San Luis Obispo Flavors of SLO Thursday, May 2, 2019 Ryan Canzona Women's Ensemble Canzona Women's Ensemble Concerts November 2019 & March 2020 Zoya Ecologistics, Inc./ R.A.C.E. Matters BELONGING February 1‐28, 2020 Zoya San Luis Obispo Master Chorale Series of Concerts Accompanied by Lectures November 2019 ‐ April 2020 Zoya 2019‐20 GIA Recipients DRAFT Minutes – Tourism Business Improvement District Board Meeting of 7/10/2019 Pg. 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, July 10, 2019 Special Meeting of the Tourism Business Improvement District Board CALL TO ORDER The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on Wednesday, July 10, 2019 at 10:00 a.m. in City Hall, located at 990 Palm Street, San Luis Obispo, California, by Chair Bruce Skidmore. ROLL CALL Present: Chair Bruce Skidmore and Board Members Nipool Patel (departed 10:44 a.m.), Dean Hutton, LeBren Young-Harris, Pragna Patel-Mueller , Kristen Battaglia, Pragna Patel- Mueller (arrived 10:10 a.m., departed 11:51 a.m.) Absent: none Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns COMMENT ON ITEMS NOT ON THE AGENDA As marketing agency representatives stepped out of the room, the board members discussed the procedure and seating of presenters and agency during board meetings. Board members addressed constituent concerns on the seating arrangements and decided to move forward as is with an addition of a 6” gap between presenting tables. Public Comment John Conner provided input and history of where the agency representatives have sat in the past. --End of Public Comment-- No action was taken on this item. CONSENT ITEMS C.1 Minutes of Meeting on Wednesday, June 12, 2019 C.2 Smith Travel Report C.3 SLO Chamber Public Relations Activities Report C.4 AMF + Matchfire Marketing Services Report C.5 SLO Chamber Guest Services Report C.6 Transient Occupancy Tax (TOT) Report C.7 Notice of Unscheduled Vacancy – Matthew Wilkins DRAFT Minutes – Tourism Business Improvement District Board Meeting of 07/10/2019 Pg. 2 Public Comment None. --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER HUTTON, SECONDED BY COMMITTEE MEMBER HARRIS, CARRIED 5-0-1, TO APPROVE THE CONSENT AGENDA ITEM 6 AFTER REVIEWING UPDATED TOT NUMBERS. ACTION: MOTION BY COMMITTEE MEMBER PATEL, SECONDED BY COMMITTEE MEMBER HARRIS , CARRIED 6-0, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 5 AND 7 PRESENTATIONS 1. NEW PROPERTY PRESENTATION: HOTEL SLO David Smith from Hotel SLO provided a presentation on the property’s features and history of the parties involved with the property. Smith also provided an update on hiring staff and accepting reservations for the much-anticipated Fall 2019 opening. 2. 2018-19 MARKETING SERVICES YEAR-END REPORT Marketing agency representatives Brittany Hensley form AMF Media Group and Brittany Garcia from Matchfire presented a review of 2018-2019 marketing activities, website and social media metrics, upcoming planned activities, and responded to Board questions. 3. 2018-19 PUBLIC RELATIONS & GUEST SERVICES YEAR-END REPORT Director of Communications and Business Education, Jacqui Clark-Charlesworth and Visitor Center Manager, Dusty Colyer-Worth from the San Luis Obispo Chamber of Commerce presented the 2018- 2019 highlights of public relations and guest services pertaining to work contracted with the TBID. 4. 2018-19 SLO COAST WINE ANNUAL PARTNERSHIOP REPORT The Executive Director of SLO Coast Wine, Anne Steinhauer, presented 2018-2019 efforts for the annual strategic partnership with the SLO TBID and highlighted upcoming events and projects for the organization. Public Comment None. --End of Public Comment-- No action was taken on presentation items. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 07/10/2019 Pg. 3 BUSINESS ITEMS 1. 2019-20 MARKETING SERVICES BUDGET Agency representatives from AMF and Matchfire presented their proposed 2019-20 marketing services and budget allocations within the second of the two-year marketing contract. Board members discussed the proposal as well as requested a copy of last year’s allocated marketing services budget to compare with the recommended and presented allocations. Public Comments: John Conner. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER HARRIS, SECOND BY BOARD MEMBER HUTTON, CARRIED 4-0-2, to approve the overall 2019-20 Marketing Services budget with the caveat of being able to shift the specific allocations of dollars within the plan. 2. APPOINTMENT OF TBID BOARD VICE CHAIRPERSON The Board appointed the most recent past president Nipool Patel as the Vice Chairperson as to fulfill the unscheduled vacancy of the previously elected Vice Chairperson. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER HUTTON, SECOND BY BOARD MEMBER HARRIS, CARRIED 4-0-2, to approve the appointment of board member Patel as the TBID Board Vice Chairperson for the remainder of the term. 3. APPOINTMENT OF TBID REPRESENTATIVE TO THE PCC The Board appointed Chair Bruce Skidmore as the TBID representative to the Promotional Coordinating Committee (PCC) due to the unscheduled vacancy of the previously appointed TBID representative. Public Comments: John Conner. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER HUTTON, SECOND BY BOARD MEMBER BATTAGLIA, CARRIED 4-0-2, to appoint Board Chair Skidmore DRAFT Minutes – Tourism Business Improvement District Board Meeting of 07/10/2019 Pg. 4 4. 2019-20 BOARD LIAISON ASSIGNMENTS & RESPONSIBILITIES Staff presented a prepared example liaison list for the board members to consider. Public Comments: John Conner. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER HARRIS, SECOND BY BOARD MEMBER HUTTON, CARRIED (4-0-2), to approve the presented liaison assignments except for Member Harris switching Peach Tree Inn for Motel 6. TBID LIAISON REPORTS AND COMMUNICATION 1. Hotelier Update – None. 2. Management Committee Update - None. 3. Marketing Committee Update – June 24, 2019 minutes are in the packet for review. 4. PCC Update – June 12, 2019 minutes in packet for review. 5. SLO CAL Update – None. 6. Tourism Program Update – None. ADJOURNMENT The meeting was adjourned at 12:00 p.m. The next Tourism Business Improvement District Board meeting is scheduled for Wednesday, August 14, 2019 at 10:00 a.m., at City Hall, 990 Palm Street, San Luis Obispo, CA. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX