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Minutes – Tourism Business Improvement District Board Meeting of 8/14/2019 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, August 14, 2019
Special Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was called to
order on Wednesday, August 14, 2019 2019 at 9:59 a.m. in The Kinney’s Gallery Room, located at 1800
Monterey Street, San Luis Obispo, California, by Chair Bruce Skidmore.
ROLL CALL
Present: Chair Bruce Skidmore and Board Members Nipool Patel (departed 11:22 p.m.) Dean Hutton,
LeBren Young-Harris (arrived at 10:02 a.m.), Kristen Battaglia
Absent: Pragna Patel-Mueller
Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None.
CONSENT ITEMS
C.1 Minutes of Meeting on Wednesday, June 12, 2019
C.2 Smith Travel Report
C.3 SLO Chamber Public Relations Activities Report
C.4 AMF + Matchfire Marketing Services Report
C.5 SLO Chamber Guest Services Report
C.6 Transient Occupancy Tax (TOT) Report
C.7 Notice of Unscheduled Vacancy – Matthew Wilkins
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY COMMITTEE MEMBER HUTTON, SECONDED BY COMMITTEE
MEMBER PATEL, CARRIED 5-0-2, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 7.
PRESENTATIONS
1. REVIEW OF APPROVED 2019-20 MARKETING PLAN
Agency representatives presented a review of the approved 2019-20 Marketing Plan with emphasis on
updated personas and budget allocations within the media strategy.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 8/14/2019 Pg. 2
Public Comment
None.
--End of Public Comment--
No action was taken on presentation items.
BUSINESS ITEMS
1. 2019 FALL SEASONAL PROMOTION CAMPAIGN
Agency representatives from AMF and Matchfire presented the Marketing Committee’s recommended 2019
Fall promotion campaign for board review and action. Board members discussed the components of the
promotion and Tourism Manager Cano reviewed the earmarked funds with SLO Coast Wine Collective as an
added promotional partnership benefit.
Public Comments:
Constituent John Conner of Petit Soleil.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER HARRIS, SECOND BY BOARD MEMBER
BATTAGLIA, CARRIED 5-0-1, to move forward with the presented promotion and approve the
release of carryover funds for promotion use.
ACTION: MOTION BY BOARD MEMBER PATEL, SECOND BY BOARD MEMBER HARRIS,
CARRIED 5-0-1, to utilize the $7,600 earmarked funds within the SLO Coast Wine Collective
contract for promotion use.
2. 2018-19 TBID ANNUAL REPORT PREPARATION
The Board reviewed the annual report timeline and components presented by Tourism Manager Cano.
Staff will present the draft 2018-19 Annual Report at the regular September board meeting.
Public Comments:
Constituent John Conner of Petit Soleil.
---End of Public Comments---
3. COUNTYWIDE TOURISM MARKETING DISTRICT RENEWAL PROCESS
Tourism Manager Cano walked members board members through a discussion of the process, role and
strategy for SLO TBID involvement in the TMD renewal. Board members provided direction to request
a special meeting for Visit SLO CAL to present and educate SLO TBID constituents.
Public Comments:
Constituent John Conner of Petit Soleil.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 8/14/2019 Pg. 3
---End of Public Comments---
TBID LIAISON REPORTS AND COMMUNICATION
1. Hotelier Update – None.
2. Management Committee Update - None.
3. Marketing Committee Update – August 7, 2019 minutes are in the packet for review.
4. PCC Update – August 6, 2019 minutes in packet for review.
5. SLO CAL Update – Tourism Manager Cano; Visit SLO CAL Activity Report & STR in agenda
packet.
6. Tourism Program Update – Tourism Manager Cano reported on the following:
• VisitSLO.com status
• Public Relations Contract work
• New Board Member will be sworn in a the September 11, 2019 meeting
• Conference Center Feasibility Study
• Strategic Partners
• Upcoming TBID Meetings:
➢ Marketing Committee on Wednesday, September 4th, 2019 at 10:30 a.m.
➢ Management Committee on Thursday, September 5th, 2019 at 10:00 a.m.
➢ Board Meeting on Wednesday, September 11th, 2019 at 10:00 a.m.
ADJOURNMENT
The meeting was adjourned at 11:59 a.m. The next Tourism Business Improvement District Board meeting
is scheduled for Wednesday, September 11, 2019 at 10:00 a.m., at City Hall, 990 Palm Street, San Luis
Obispo, CA.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 09/11/2019