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Home My WebLink About10-09-2019 PCC Agenda PacketCity of San Luis Obispo, Agenda, Promotional Coordinating Committee Wednesday, October 9, 2019 5:30 P.M. City Hall – Council Hearing Room The goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) improve the quality of life available to all residents of and visitors to San Luis Obispo and (2) promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Chair Dana Matteson PUBLIC COMMENT: Each speaker is limited to three minutes of public comment. At this time, you may address the Committee on items that are not on the agenda but are of interest to the public and within the subject matter jurisdiction of the Promotional Coordinating Commi ttee. The Committee may not discuss or take action on issues that are not on the agenda other than to briefly respond to statements made or questions raised or ask staff to follow up on such issues. CONSENT ITEMS C.1 Minutes of the Meeting on September 11, 2019 C.2 2019-20 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitors Center Report C.6 SLO Happenings Activity Report C.7 TOT Report PRESENTATIONS 1. PUBLIC RELATIONS, GIA & VISITOR SERVICES QUARTER REPORT 30 mins Representatives from the SLO Chamber will present the quarter report for the Public Relations, GIA and Visitor Services activities for the PCC. BUSINESS ITEMS 1. PUBLIC ART PROGRAM 20 mins Recreation Manager, Lindsey Stephenson will present the will present on the City’s Public Art Program. The Committee will review and discuss potential opportunities for PCC integration in the program. 2. BANNER PROJECT UPDATE 30 mins The Committee will review the status of the banner project including the railroad square banners, Holiday banners and the style guide development. 3. 2019-20 PCC MEETING SCHEDULE 10 mins The Committee will discuss the meeting schedule for the 2019-20 fiscal year including the rescheduling of the meeting in February due to the conference schedule conflicts. 4. APPOINTMENT OF VICE CHAIR 5 mins The Committee will appoint a new Vice Chair for the PCC to fill the seat vacated by Dana Matteson upon her move into Chair of the PCC through March 2020. PCC LIAISON REPORTS & COMMUNICATION At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. 1. GIA UPDATE – LIAISON REPORT 2. TBID BOARD REPORT – TBID Meeting Minutes: September 11, 2019 3. TOURISM PROGRAM UPDATE ADJOURN. POSTING STATEMENT: I, Chantal Burns, Tourism Coordinator, do hereby certify that on October 4, 2019 by 5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet access to agendas and related material is available at www.slocity.org. DRAFT Minutes – Promotional Coordinating Committee Meeting of September 11, 2019 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, September 11, 2019 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, September 11, 2019 at 5:33 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Dixon. ROLL CALL Present: Committee Members Ryan Heath, Melissa Godsey, Bruce Skidmore, John Thomas, Vice Chair Dana Matteson and Chair Zoya Dixon Absent: Daniel Levi Staff: Tourism Manager Molly Cano and Bailey Hicks, Recording Secretary PUBLIC COMMENT ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS C.1 Minutes of the Meeting on August 14, 2019 C.2 2019-20 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitors Center Report C.6 SLO Happenings Activity Report C.7 TOT Report C.8 Minutes of the Special Meeting on August 13, 2019 Public Comment None --End of Public Comment-- DRAFT Minutes – Promotional Coordinating Committee Meeting of September 11, 2019 Page 2 ACTION: UPON MOTION BY COMMITTEE MEMBER MATTESON, SECONDED BY COMMITTEE MEMBER SKIDMORE, CARRIED 6-0-1, to approve the Consent Agenda items C1 thru C8. PRESENTATIONS 1. PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE Jacqui Clark-Charlesworth, SLO Chamber Director of Communications and Business Education, provided a PowerPoint presentation and responded to Committee inquiries. Highlights included: TBID’s Sip Stay & Save promotion, co-op media hosting with Morro Bay and Pismo Beach, event promotion like Uptown SLO popup, and select media highlights. Public Comment None --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 2. 2019-20 STRATEGIC COMMUNICATIONS PLAN Jacqui Clark-Charlesworth, SLO Chamber Director of Communications and Business Education, provided a PowerPoint presentation on the key points of the Strategic Communication Plan and responded to Committee inquiries. Public Comment None --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER SKIDMORE, SECONDED BY COMMITTEE MEMBER GODSEY, CARRIED 6-0-1, to approve the 2019-20 Strategic Communication Plan. 3. DOWNTOWN VITALITY MAJOR CITY GOAL Charlene Rosales, Economic Development Manager provided a PowerPoint presentation on the Council’s Major City Goal of Downtown Vitality and responded to Committee inquiries. Rosales Provided opportunity suggestions for the PCC to be involved in from the goal workplan. Public Comment None DRAFT Minutes – Promotional Coordinating Committee Meeting of September 11, 2019 Page 3 --End of Public Comment-- ACTION: None 4. Banner Project Update Tourism Manager Molly Cano gave an update on the banner project. This included an update on the Downtown banner feedback and what is next for the project, an update on the Railroad Square project, and an update banner style guide. Tourism Manager Cano introduced the idea of adding holiday banners to the downtown banner project. The Committee members discussed the iii proposal for the project, the formation of a task force with authority to direct design decisions, and the overall project budget needed. Public Comment None --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER GODSEY, SECONDED BY COMMITTEE MEMBER SKIDMORE, CARRIED 6-0-1, to approve an up to $15,750 Holiday Banner Project budget amount and project proposal. Formed a taskforce to oversee the Holiday Banner Project, including members Godsey, Heath, and Thomas. ACTION: UPON MOTION BY COMMITTEE MEMBER MATTESON, SECONDED BY COMMITTEE MEMBER THOMPSON, CARRIED 6-0-1, to approve the iii project proposal, with a proposed budget of $7,250 within the overall project budget. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA UPDATE – LIAISON REPORT. John Spokes event moved to November. Tourism Manager Cano mentioned the final reports coming in and the committee needs to reassign Zoya’s liaisons. 2. TBID BOARD REPORT – Committee Member Skidmore gave an update from the TBID meeting from September 11th, 2019. 3. TOURISM PROGRAM UPDATE Tourism Manager Cano provided a brief Tourism Program update. Including: • The Acknowledgement of Committee Chair Zoya leaving the committee. • Conference Center visibility • TBID co-sponsoring a Google workshop with SLOCAL. • Cal Poly move in weekend DRAFT Minutes – Promotional Coordinating Committee Meeting of September 11, 2019 Page 4 • The Boots and Brews event at Madonna Inn. ADJOURNMENT The meeting was adjourned at 7:46 p.m. The next Regular Promotinal Coordinating Committee meeting is scheduled for Wednesday, October 9, 2019 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2018 Community Promotions Budget 2019-20 Budget 2019-20 Amount Budget 405,302$ 2018-19 Encumbrances Returned Funds (GIA) Total Budget 405,302$ Expenditure Last Updated 10/4/2019 Expenditure Allocated Expended Available Balance Contractor Grants-in-Aid Funding 100,000$ GIA Recipients Grants-in-Aid Promotional Support Contract 30,000$ Chamber of Commerce Community Placemaking & Beautification Projects 50,000$ Various SLO Happenings Program 15,000$ Matchfire General Contract Services 2,400$ Various Visitors Center 119,600$ Chamber of Commerce PR Contract 34,000$ Chamber of Commerce Communications Plan Consultant Services 2,000$ 2,000$ Jennifer Sweeny Consulting Downtown Maps 9,000$ Chamber of Commerce Support Cost 5,000$ City Administration Administration 38,302$ City Administration Total 405,302$ 2,000$ -$ Funds Remaining -$ -$ Report to City of SLO – TBID and PCC Public Relations Contract September 2019 Implementation 1) Finalized approved 2019-20 PR Strategic Plan 2) Completed development of targeted media list 3) Completed 2019-2020 editorial calendar 4) Began drafting 2019-2020 key messages 5) Worked with Matchfire to start building media center page for VisitSLO.com Proactive Media Outreach 1) Pitched TBID’s ‘Sip, Stay & Save’ promotion to multiple outlets 2) Continued planning digital influencer activation for ‘Sip, Stay & Save’ promotion 3) Finalized Visit CA Gold Pass journalist, Bijan Bayne’s itinerary on assignment for AFAR and JustLuxe 4) Continued planning Kate Retherford’s “Be together here” focused itinerary 5) Continued planning media visit with Tanvi Chheda on assignment for Travel + Leisure 6) Pitched the ‘Google My Business’ workshop hosted by Visit SLO CAL & TBID in partnership with Downtown SLO & the SLO Chamber 7) Sent out City fall events press release to local and regional media Partnerships 1) Pitched and subsequently coordinated interviews with Lonely Planet for Farmhouse Corner Market’s chef & Malene’s winemaker via a Visit SLO CAL opportunity 2) Connected SLO Coast Wine with Visit SLO CAL to feature bio-dynamic wineries through Fodor’s & Oyster 3) Continued planning San Luis Obispo activation for Visit SLO CAL ‘Back to Roots’ FAM 4) Continued working with The Kinney’s PR team to plan FAM 5) Met with Visit SLO CAL to discuss future partnerships 6) Met with Mindbody about future wellness activations trips in 2019-20 7) Submitted content for Visit California’s September PR story ideas: o Hotel Cerro – San Luis Obispo o Hotel San Luis Obispo o The Carrisa – SLO Brew o San Luis Obispo Public Market at Bonetti Ranch o New non-stop flights to San Diego, CA and Portland, OR from San Luis Obispo o San Luis Obispo’s Children’s Museum new exhibit: Mission to Mars o REI – Co-op Store, San Luis Obispo Report to City of SLO – TBID and PCC Public Relations Contract September 2019 Media Placements 1) The Winners of Our Readers’ Choice 2019 Travel Awards San Luis Obispo’s downtown Farmers’ Market was chosen through Sunset Magazine readers’ poll as the best farmers’ market on the West Coast. SLO also won a notable mention for best bike town. UVPM: 4M 2) Want to tour SLO wine country? You can get free Uber rides with a hotel stay The Tribune shared TBID’s ‘Sip, Stay & Save’ promotion online and in print. The article reported on the specifications of the deal and Harvest events happening within the timeframe. UVPM: 850K 3) Central Coast Inn-Escapable: 3 beautiful SLO County hotels The Mercury News highlighted places to stay while in SLO including the Kinney and Hotel SLO. We partnered with SLO Coast Wine to coordinate Bay Area News Group writer, Jessica Yadegaran’s stay at the Kinney and met with her to share more about San Luis Obispo. UVPM: 8.9M AD VALUE: $40.9 4) Central Coast: 5 great new San Luis Obispo County restaurants The Mercury News published another piece in their Lifestyle section by Jessica Yadegaran which highlighted restaurants, including Farmhouse Corner Market and all it has to offer, menu and market wise saying she, “…simply didn’t want to leave.” UVPM: 9M AD VALUE: $61.1 Report to City of SLO – TBID and PCC Public Relations Contract September 2019 5) San Luis Obispo city guide: Where to eat, drink, shop and stay on California’s Central Coast Yahoo! Lifestyle noted that San Luis Obispo basks in its location, “surrounded by wineries, volcanic mountain peaks and pale, velvety hills”. We worked with Ella Buchan of The Independent UK to share what’s new in SLO. Her story included the new hotels, wineries & Farmers’ Market. UVPM: 8.8M 6) The Dog-Lovers Shopping Guide to San Luis Obispo We connected with travel writer Belinda Jones through Visit SLO CAL to assist on a San Luis Obispo feature for her blog. She featured an extensive round-up of local SLO retail owners and their furry friends highlighting the many businesses on her blog, Bodie on the Road. 7) Your Laid-Back Coastal Getaway Awaits: The Best Things to Do in San Luis Obispo PureWow touted SLO as having a “smattering of college cool” a few hours north of LA. The piece included staying at the Kinney and wine tasting in Edna Valley on its short list of must-sees in SLO. UVPM: 3.83 AD VALUE: $880 8) A Tasting Yurt, an Airstream, and More Unique Ways to Experience Wine in the West Sunset Magazine included Malene Wines custom 1969 Airstream in their top unique ways to wine taste on the West Coast. UVPM: 2.06M AD VALUE: $948 Report to City of SLO – TBID and PCC Public Relations Contract September 2019 9) Alaska Airlines announces San Luis Obispo flight Multiple outlets including Travel Daily, Aviation Pros & Travel Codex covered Alaska Airline’s new daily nonstop service from SLO to San Diego and Portland stating that the new flights offer travel enthusiasts “easier connectivity to California’s fastest growing wine and recreation region.” UVPM: 1.6M AD VALUE: $374 10) New San Diego Air Routes Open to Central California and Oregon The Coronado Times reported on the new flights out of SLO, saying it offers more flexibility to the student population as well as tourist and business travelers coming to the west coast. UVPM: 53.9K AD VALUE: $12 11) 5 SERIOUS BEERCATION HOTELS American Craft Beer included SLO Brew Lofts in their list of five hotels across the U.S. for serious beer lovers noting the proximity to good beer, vibes and SLO’s urban aesthetic. UVPM: 19.8K AD VALUE: $4.6 12) Best B&Bs and Boutique Hotels in California’s College Towns California Association of Boutique & Breakfast Inns put a spotlight on SLO, noting Cal Poly as one of the largest campuses in the U.S. and the alma mater to many in Silicon Valley. The piece listed an array of properties, including Petit Soleil, Granada Hotel & Garden Street Inn. Report to City of SLO – TBID and PCC Public Relations Contract September 2019 13) San Luis Obispo, Calif., gets new full-service luxury hotel Hotel Management reported on Hotel Cerro’s opening, specifically calling out it’s LEEDS certification and sustainable features such as the edible herb garden and use of natural products. 14) Central Coast Living: First look at the renovated Octagon Barn property KSBY reported on the grand reopening of the Octagon Barn and the community celebration that took place. UVPM: 189K AD VALUE: $43 Grants-in-Aid Marketing Support September 2019 Report Organization Event EC PR PC VC SM MTG ES ST HD TT DS Associated Quilt Guilds of the Central Coast (AQGCC)Seven Sisters Quilt Show X Cal Poly Corporation on behalf of Cal Poly Arts 2019-20 Broadway Series X X X Canzona Women's Ensemble Canzona Women's Ensemble Concerts X X Central Coast Ag Network, dba City Farm SLO and (until 2019) as Central Coast Grown City Farm SLO Fall Harvest Festival X X X X X X D D Central Coast Autism Spectrum Center Zombie Invasion SLO X X X X Downtown SLO 24th Annual Concerts in the Plaza X X X X X X X D X D Ecologistics, Inc./ R.A.C.E. Matters BELONGING X Foundation for the Performing Arts Center Family Day at the PAC History Revisited 35th Annual Central Coast Renaissance Festival X X D X X D X D D X Loving Farm Animal Sanctuary Central Coast VegFest Mission College Prep Love SLO Opera San Luis Obispo South Pacific: A City Wide Arts Collaboration X X X X D Orchestra Novo 5th Annual POPS ON! Labor Day Weekend Concert X X D X X X X D X X San Luis Obispo Master Chorale Series of Concerts Accompanied by Lectures X X San Luis Obispo Railroad Museum Central Coast Railroad Festival X X X D San Luis Obispo Repertory Theatre SLO Repertory Theatre 2019-2020 Season X X X X X X X D San Luis Obispo Vocal Arts Ensemble "The Feast of Lights" Choral Concert by the Award- Winning Vocal Arts X SLO Blues Society SLO Blues Society Dance Concerts X X X X SLO Classical Academy An Evening with Chris Burkard X Spokes Spokes Nonprofit Symposium X X X St. Andrews Greek Orthodox Church San Luis Obispo Greek Festival X X The Central Coast Shakespeare Festival Shakespeare Under the Stars X X X X X D X D D X The Monday Clubhouse Conservancy The Monday Club - Women's Vote Centennial X X X X United Way of San Luis Obispo Flavors of SLO Wilshire Hospice Dia de los Muertos X X X Black is current month, gray is past work Boxes marked with "D" indicate that recipients knew about service and declined to utilize. 25 Total; 21 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG- Met with Groups in person and offered public relations advice and support ES - Included Event(s) in monthly Event Sheet distributed digitally to local hotels. ST- Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution TT - Recipient participated in Ticket Tuesday DS - Recipient Declined Services Report to City of SLO – PCC Visitor Services Contract September 2019 Visitor Interaction September 2018 August 2019 September 2019 Walk-ins 5,723 6,097 6,596 Farmers’ Market* 1,000 2,000 1,500 Phone calls 589 588 612 Emails 478 547 505 *estimate without people counter Visitor Center Highlights • Resource booth on campus at Cal Poly Week of Welcome. • Farmers’ Market booth three Thursdays. • Participation in Downtown SLO’s Sip & Saunter event. • Enjoyed helping every guest that walked through our door. Demographic Snapshot International travelers 672 Asia 1% Africa 0% Europe 38% Australia/New Zealand 19% United Kingdom 39% North America 2% South America 1% Domestic travelers (outside of CA.) 840 West 9% West Coast 27% East Coast 23% Southwest 11% Midwest 23% South 7% California travelers 1,915 Northern CA 28% Southern CA 30% Central Coast 38% Central Valley 3% Desert 1% Calendar of Events September 2019 October 2019 Events in calendar 276 221 SLO Happenings | Monthly Report: September 2019 In September, we continued to build out the SLO Happenings calendar with over 1,032 events and 53 new events added for the month. Weekly calendar optimization ensured events were properly represented on the site and that all key SLO events were included. Social Highlights + Performance Ticket Tuesday Total Entries Total Likes Total Reach Tolosa’s Perinet + Paella 72 252 4,514 SLO Brew’s Rocktoberfest 139 254 5,904 Sip n’ Saunter 145 289 6,870 Boots + Brews 160 264 6,037 Total 516 1,059 23,325 Website Highlights + Performance In September, we continued to see great engagement metrics for our SLO Happenings content and are happy to report that we are still seeing increases in overall engagement month-to-month. We saw a very positive lift in our “Ticket Tuesday” content with a 125% increase in total entries, a 17% increase in total likes and a 28%increase in total reach. The SLO Happenings event calendar remained within the top 5 most visited pages on SanLuisObispoVacations.com with 2,115 pageviews. Top 5 most visited events: -Sheriff’s Family Day -Octagon Barn Grand Opening -Apples + Honey Festival -Bubbly Fest -Sidecar Loading Dock Party Email Highlights + Performance Summary The SLO Happenings email was sent on 9/6 featuring SLO’s August events around town. Open rate was above industry standard which is 20%. -Delivered: 6,030 -Open Rate: 24.8% -Clicks: 258 2009‐102010‐112011‐122012‐132013‐142014‐152015‐162016‐172017‐18 2018‐192019‐20Change +/‐July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 880,321$ 874,775$ 916,606$ 4.8%August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 734,830$ 815,225$ 719,680$ ‐11.7%September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 701,230$ 696,113$ ‐100.0%October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 613,045$ 704,568$ ‐100.0%November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 519,193$ 565,129$ ‐100.0%December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 479,813$ 491,517$ ‐100.0%January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,461$ 468,705$ ‐100.0%February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 502,476$ 526,793$ ‐100.0%March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,221$ 606,841$ ‐100.0%April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 653,881$ 751,077$ ‐100.0%May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 626,025$ 688,231$ ‐100.0%June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 795,368$ 843,999$ ‐100.0%Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,498,864$ 8,032,974$ ‐100.0%7,875,000$ 2018‐19 2019‐20Change +/‐2018‐19 2019‐20Change +/‐2018‐19 2019‐20Change +/‐July 85.2 80.1 ‐6.1 175.2 186.7 6.6 149.2 149.5 0.1August 81.3 77.4 ‐4.8 166.6 177.3 6.4 135.5 137.3 1.3September 72.3 163.1 117.9October 72.7 151.2 109.9November 67.7 143.0 96.7December 59.1 135.2 79.9January 59.3 125.9 74.6February 66.4 140.5 93.3March 68.0 142.8 97.1April 76.4 161.2 123.2May 66.1 155.7 102.9June 75.0 182.7 137.1Total/Average 70.80 78.74 ‐5.4 153.59 182.03 6.5 109.78 143.40 0.7Occupancy ADRTOT ComparisonRevPARTOT - Missing 3x Hotel & 28x Homestay*Figures from Smith Travel Research Report DRAFT Minutes – Tourism Business Improvement District Board Meeting of 9/11/19 Pg. 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, September 11, 2019 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on Wednesday, September 11, 2019 at 10:01 a.m. in in City Hall, located at 990 Palm Street, San Luis Obispo, California, by Chair Bruce Skidmore. ROLL CALL Present: Chair Bruce Skidmore and Board Members Nipool Patel, Dean Hutton, LeBren Young- Harris, Pragna Patel-Mueller, and John Conner Absent: Pragna Patel-Mueller and Kristin Battaglia, Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA Madison Quiring, Communications Manager of Visit SLO CAL. --End of Public Comment-- OATH OF OFFICE Board Member John Conner was sworn in by City Clerk, Teresa Purrington. CONSENT ITEMS C.1 Minutes of Meeting on August 14, 2019 C.2 Smith Travel Report C.3 SLO Chamber Public Relations Activities Report C.4 AMF + Matchfire Marketing Services Report C.5 SLO Chamber Guest Services Report C.6 Transient Occupancy Tax (TOT) Report C.7 Q1 SLO Happenings Event Promotion Sponsorship Allocations Public Comment None. --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER HARRIS, SECONDED BY COMMITTEE MEMBER CONNER, CARRIED 5-0-2, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 6. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 9/11/19 Pg. 2 ACTION: MOTION BY COMMITTEE MEMBER PATEL, SECONDED BY COMMITTEE MEMBER HUTTON, CARRIED 4-0-3 (HARRIS RECUSED), TO APPROVE THE CONSENT AGENDA ITEM 6. BUSINESS ITEMS 1. 2019-20 STRATEGIC COMMUNICATIONS PLAN As recommended by the Marketing Committee, Jacqui Clark-Charlesworth the SLO Chamber’s PR representative, presented the 2019-20 Public Relations Strategic Communications Plan for the Board’s review and approval. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER HUTTON, SECOND BY BOARD MEMBER CONER, CARRIED 5-0-2, to approve the presented 2019-20 Strategic Communications Plan. 2. 2018-19 TBID ANNUAL REPORT The Board viewed the FY 2018-19 TBID sizzle reel to accompany the reviewed annual report for recommendation to City Council on October 1, 2019 and provided feedback. Feedback included extending the data driven slides times within the sizzle reel is possible. Agency representatives addressed questions and will work with staff in updating the sizzle reel slides. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER PATEL, SECOND BY BOARD MEMBER HUTTON, CARRIED 5-0-2, approved the presented 2018-19 FY Annual Report and sizzle real with discussed time edits to be recommended to City Council at the October 1, 2019 meeting. 3. VISITSLO.COM WEBSITE As recommended by the Marketing Committee, Brittany Garcia of Matchfire presented the website redesign and new functionality for the Board’s review and approval. Staff will discuss the plan for TBID communications announcing the new website URL and functionality. Public Comments: Jim Dantona, President and CEO of the San Luis Obispo Chamber of Commerce. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER CONNER, SECOND BY BOARD MEMBER PATEL, CARRIED 5-0-2, to approve the presented website and to go live. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 9/11/19 Pg. 3 4. CCTC EAST COAST INITIATIVE CO-OP Tourism Manager Cano presented an update on the CCTC East Coast initiative including the campaign direction and brand development for the Board’s co-op consideration. Board members discussed the different co-op options and requested staff’s recommendation. Public Comments: Madison Quiring, Communications Manager of Visit SLO CAL. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER CONNER, SECOND BY BOARD MEMBER HARRIS, CARRIED 5-0-2, to approve $10,000 and commit TBID’s participation in the CCTC co-op at the Gold Sponsorship tier from the existing marketing co-op budget. 5. MARKETING SERVICES RFP PROCESS Tourism Manager Cano introduced the general Request for Proposal (RFP) process and timeline for the upcoming Marketing Services contract. Board members discussed the workplan and Board Chair Skidmore recommended a taskforce including one member from the Management Committee, one member from the Marketing Committee and Board Chair. Board member Conner, Battaglia and Chair Skidmore was appointed to the taskforce. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER PATEL, SECOND BY BOARD MEMBER CONNER, CARRIED 5-0-2, to approve a taskforce consisting of marketing committee member Conner, management committee member Battaglia, and chair Skidmore to begin work on the RFP workplan. TBID LIAISON REPORTS AND COMMUNICATION 1. Hotelier Update – Board members reported on their constituent outreach and communications about the TMD renewal including Sands Inn & Suites having a new General Manager, Sum Beam has a new point of contact and previous Vice Chair Wilkins may come to a future meeting as public. 2. Management Committee Update - September 5, 2019 minutes are in the packet for review. 3. Marketing Committee Update – September 4, 2019 minutes are in the packet for review. 4. PCC Update – Chair and PCC member Skidmore provided highlights on the August 14, 2019 meeting and reported that PCC member Matteson will be stepping in as the new chair as Chair Dixon moves outside of city limits. 5. SLO CAL Update – Tourism Manager Cano; Visit SLO CAL Activity Report & STR in agenda packet. 6. Tourism Program Update – Tourism Manager Cano and Tourism Coordinator Burns reported on the following: DRAFT Minutes – Tourism Business Improvement District Board Meeting of 9/11/19 Pg. 4 • CHLA Workshop on Tuesday, October 22, 2019 • The new Fall promotion, Sip, Stay and Save will begin October 1, 2019 • Google My Business Workshop on Tuesday, September 24, 2019 • Upcoming TBID Meetings: o Marketing Committee on Wednesday, October 2rd, 2019 at 10:30 a.m. o Management Committee on Thursday, October 3rd, 2019 at 10:00 a.m. ADJOURNMENT The meeting was adjourned at 12:03 p.m. The next Tourism Business Improvement District Board meeting is scheduled for Wednesday, October 9, 2019 at 10:00 a.m., at The Kinney, 1800 Monterey Street, San Luis Obispo, CA. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX