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Home My WebLink About09-11-2019 TBID Minutes Minutes – Tourism Business Improvement District Board Meeting of 9/11/19 Pg. 1 Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, September 11, 2019 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on Wednesday, September 11, 2019 at 10:01 a.m. in in City Hall, located at 990 Palm Street, San Luis Obispo, California, by Chair Bruce Skidmore. ROLL CALL Present: Chair Bruce Skidmore and Board Members Nipool Patel, Dean Hutton, LeBren Young- Harris, Pragna Patel-Mueller, and John Conner Absent: Pragna Patel-Mueller and Kristin Battaglia, Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA Madison Quiring, Communications Manager of Visit SLO CAL. --End of Public Comment-- OATH OF OFFICE Board Member John Conner was sworn in by City Clerk, Teresa Purrington. CONSENT ITEMS C.1 Minutes of Meeting on August 14, 2019 C.2 Smith Travel Report C.3 SLO Chamber Public Relations Activities Report C.4 AMF + Matchfire Marketing Services Report C.5 SLO Chamber Guest Services Report C.6 Transient Occupancy Tax (TOT) Report C.7 Q1 SLO Happenings Event Promotion Sponsorship Allocations Public Comment None. --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER HARRIS, SECONDED BY COMMITTEE MEMBER CONNER, CARRIED 5-0-2, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 6. Minutes – Tourism Business Improvement District Board Meeting of 9/11/19 Pg. 2 ACTION: MOTION BY COMMITTEE MEMBER PATEL, SECONDED BY COMMITTEE MEMBER HUTTON, CARRIED 4-0-3 (HARRIS RECUSED), TO APPROVE THE CONSENT AGENDA ITEM 6. BUSINESS ITEMS 1. 2019-20 STRATEGIC COMMUNICATIONS PLAN As recommended by the Marketing Committee, Jacqui Clark-Charlesworth the SLO Chamber’s PR representative, presented the 2019-20 Public Relations Strategic Communications Plan for the Board’s review and approval. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER HUTTON, SECOND BY BOARD MEMBER CONER, CARRIED 5-0-2, to approve the presented 2019-20 Strategic Communications Plan. 2. 2018-19 TBID ANNUAL REPORT The Board viewed the FY 2018-19 TBID sizzle reel to accompany the reviewed annual report for recommendation to City Council on October 1, 2019 and provided feedback. Feedback included extending the data driven slides times within the sizzle reel is possible. Agency representatives addressed questions and will work with staff in updating the sizzle reel slides. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER PATEL, SECOND BY BOARD MEMBER HUTTON, CARRIED 5-0-2, approved the presented 2018-19 FY Annual Report and sizzle real with discussed time edits to be recommended to City Council at the October 1, 2019 meeting. 3. VISITSLO.COM WEBSITE As recommended by the Marketing Committee, Brittany Garcia of Matchfire presented the website redesign and new functionality for the Board’s review and approval. Staff will discuss the plan for TBID communications announcing the new website URL and functionality. Public Comments: Jim Dantona, President and CEO of the San Luis Obispo Chamber of Commerce. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER CONNER, SECOND BY BOARD MEMBER PATEL, CARRIED 5-0-2, to approve the presented website and to go live. Minutes – Tourism Business Improvement District Board Meeting of 9/11/19 Pg. 3 4. CCTC EAST COAST INITIATIVE CO-OP Tourism Manager Cano presented an update on the CCTC East Coast initiative including the campaign direction and brand development for the Board’s co-op consideration. Board members discussed the different co-op options and requested staff’s recommendation. Public Comments: Madison Quiring, Communications Manager of Visit SLO CAL. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER CONNER, SECOND BY BOARD MEMBER HARRIS, CARRIED 5-0-2, to approve $10,000 and commit TBID’s participation in the CCTC co-op at the Gold Sponsorship tier from the existing marketing co-op budget. 5. MARKETING SERVICES RFP PROCESS Tourism Manager Cano introduced the general Request for Proposal (RFP) process and timeline for the upcoming Marketing Services contract. Board members discussed the workplan and Board Chair Skidmore recommended a taskforce including one member from the Management Committee, one member from the Marketing Committee and Board Chair. Board member Conner, Battaglia and Chair Skidmore was appointed to the taskforce. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER PATEL, SECOND BY BOARD MEMBER CONNER, CARRIED 5-0-2, to approve a taskforce consisting of marketing committee member Conner, management committee member Battaglia, and chair Skidmore to begin work on the RFP workplan. TBID LIAISON REPORTS AND COMMUNICATION 1. Hotelier Update – Board members reported on their constituent outreach and communications about the TMD renewal including Sands Inn & Suites having a new General Manager, Sum Beam has a new point of contact and previous Vice Chair Wilkins may come to a future meeting as public. 2. Management Committee Update - September 5, 2019 minutes are in the packet for review. 3. Marketing Committee Update – September 4, 2019 minutes are in the packet for review. 4. PCC Update – Chair and PCC member Skidmore provided highlights on the August 14, 2019 meeting and reported that PCC member Matteson will be stepping in as the new chair as Chair Dixon moves outside of city limits. 5. SLO CAL Update – Tourism Manager Cano; Visit SLO CAL Activity Report & STR in agenda packet. 6. Tourism Program Update – Tourism Manager Cano and Tourism Coordinator Burns reported on the following: Minutes – Tourism Business Improvement District Board Meeting of 9/11/19 Pg. 4 • CHLA Workshop on Tuesday, October 22, 2019 • The new Fall promotion, Sip, Stay and Save will begin October 1, 2019 • Google My Business Workshop on Tuesday, September 24, 2019 • Upcoming TBID Meetings: o Marketing Committee on Wednesday, October 2rd, 2019 at 10:30 a.m. o Management Committee on Thursday, October 3rd, 2019 at 10:00 a.m. ADJOURNMENT The meeting was adjourned at 12:03 p.m. The next Tourism Business Improvement District Board meeting is scheduled for Wednesday, October 9, 2019 at 10:00 a.m., at The Kinney, 1800 Monterey Street, San Luis Obispo, CA. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 10/09/2019