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Home My WebLink About11-13-2019 PCC Agenda PacketCity of San Luis Obispo, Agenda, Promotional Coordinating Committee Wednesday, November 13, 2019 5:30 P.M. City Hall – Council Hearing Room The goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) improve the quality of life available to all residents of and visitors to San Luis Obispo and (2) promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Chair Dana Matteson PUBLIC COMMENT: Each speaker is limited to three minutes of public comment. At this time, you may address the Committee on items that are not on the agenda but are of interest to the public and within the subject matter jurisdiction of the Promotional Coordinating Commi ttee. The Committee may not discuss or take action on issues that are not on the agenda other than to briefly respond to statements made or questions raised or ask staff to follow up on such issues. CONSENT ITEMS C.1 Minutes of the Meeting on October 9, 2019 C.2 2019-20 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitors Center Report C.6 SLO Happenings Activity Report C.7 TOT Report PRESENTATIONS 1. PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE 10 mins Jacqui Clark-Charlesworth, Public Relations representative will present the report for the public relations activities that occurred over the past month. BUSINESS ITEMS 1. HRC DIVERSITY & INCLUSION PROGRAM 15 mins Housing Coordinator, Cara Vereschagin will present the discussion on the City’s Diversity and Inclusion effort. The Committee will review and discuss potential opportunities for PCC integration in the program. 2. BANNER PROJECT UPDATE 45 mins The Committee will review the status of the banner project including the final approvals for the railroad square banners and the approval of the Holiday banners designs. 3. PUBLIC RELATIONS STRATEGIC PLAN IMPLEMENTATION COMPONENTS 15 mins Jacqui Clark-Charlesworth, Public Relations representative, will present the implementation components for the 2019-20 Public Relations Strategic Plan. 4. REVIEW OF COMMITTEE BYLAWS 10 mins The committee will perform the bi-annual review of the bylaws for the Promotional Coordinating Committee and discuss any necessary amendments to be submitted to the City Council. PCC LIAISON REPORTS & COMMUNICATION At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. 1. COMMITTEE OUTREACH UPDATE – COMMITTEE REPORT 2. GIA UPDATE – LIAISON REPORT 3. TBID BOARD REPORT – TBID Meeting Minutes: October 9, 2019 4. TOURISM PROGRAM UPDATE ADJOURN. POSTING STATEMENT: I, Chantal Burns, Tourism Coordinator, do hereby certify that on November 8, 2019 by 5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet access to agendas and related material is available at www.slocity.org. DRAFT Minutes – Promotional Coordinating Committee Meeting of October 9, 2019 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, October 9, 2019 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, October 9, 2019 at 5:30 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Matteson. ROLL CALL Present: Committee Members Daniel Levi, Ryan Heath, Bruce Skidmore, John Thomas, and Chair Dana Matteson Absent: Committee Members Melissa Godsey Staff: Tourism Manager Molly Cano and Recording Secretary Bailey Hicks PUBLIC COMMENT ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS ACTION: UPON MOTION BY COMMITTEE MEMBER LEVI, SECONDED BY COMMITTEE MEMBER HEATH, CARRIED 5-0-1, (Committee Member Godsey absent) to approve the Consent Agenda items 1 thru 7. C.1 Minutes of the Meeting on September 11, 2019 C.2 2019-20 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitors Center Report C.6 SLO Happenings Activity Report C.7 TOT Report DRAFT Minutes – Promotional Coordinating Committee Meeting of October 9, 2019 Page 2 PRESENTATIONS 1. PUBLIC RELATIONS, GIA & VISITOR SERVICES QUARTER REPORT SLO Chamber of Commerce Visitor Center Manager Dusty Colyer-Worth and Communications and Business Education Director Jacqui Clark-Charlesworth provided a PowerPoint presentation and responded to Committee inquiries. Dusty provided information on the increase of visitors at the Visitor’s Center. Public Comment None --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1. PUBLIC ART PROGRAM Lindsay Stephenson, Parks and Recreation Manager provided a PowerPoint presentation and responded to Committee inquiries. Public Comment None --End of Public Comment-- ACTION: By consensus the Committee Members shared their ideas regarding the Public Art Program. The Committee also discussed opportunities that they could be a part of the Public Art Program. 2. BANNER PROJECT UPDATE Molly Cano, Tourism Manager reviewed the status of the banner project including the railroad square banners, holiday banners and the style guide development. Public Comment None --End of Public Comment-- ACTION: The Committee discussed the Downtown Banner project, Holiday Banner project and Railroad Square project, including what was necessary to complete the projects. The committee gave authority to the Holiday Banner taskforce to complete and approve the banner designs. The committee gave direction to order seven banners of the current design for Garden Street through existing PO. Pending project components: Style Guide, production for retail/merchandising, and additional downtown banners. DRAFT Minutes – Promotional Coordinating Committee Meeting of October 9, 2019 Page 3 3. 2019-20 PCC MEETING SCHEDULE Molly Cano, Tourism Manager discussed the meeting schedule for the 2019-20 fiscal year including the rescheduling of the meeting in February due to the conference schedule conflicts. Public Comment None --End of Public Comment-- ACTION: By consensus the Committee agreed to move the February meeting to February 19, 2020. 4. APPOINTMENT OF VICE CHAIR Chair Matteson nominated Committee Member John Thomas to be Vice Chair. Public Comment None --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER HEATH, SECONDED BY COMMITTEE MEMBER LEVI, CARRIED 5-0-1 (Committee Member Godsey absent) to appoint Committee Member Thomas Vice Chair. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA UPDATE- The Committee redistributed Committee Member Dixson’s GIA assignments 2. TBID BOARD REPORT Commissioner Skidmore provided an overview of the TBID Board meeting. 3. TOURISM PROGRAM UPDATE Tourism Manager Cano provided a brief Tourism Program update. ADJOURNMENT The meeting was adjourned at 08:00 p.m. The next Regular Promotinal Coordinating Committee meeting is scheduled for Wednesday, November 13 2019 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. DRAFT Minutes – Promotional Coordinating Committee Meeting of October 9, 2019 Page 4 APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2019 Community Promotions Budget 2019-20 Budget 2019-20 Amount Budget 405,302$ 2018-19 Encumbrances -$ Returned Funds (GIA)-$ Total Budget 405,302$ Expenditure Last Updated 11/7/2019 Expenditure Allocated Committed/Expended Available Balance Contractor Grants-in-Aid Funding 100,000$ 100,000$ GIA Recipients Grants-in-Aid Promotional Support Contract 30,000$ 30,000$ Chamber of Commerce Community Placemaking & Beautification Projects 50,000$ 9,142$ 40,858$ Various SLO Happenings Program 15,000$ 15,000$ Matchfire General Contract Services 2,400$ 2,400$ Various Visitors Center 119,600$ 119,600$ Chamber of Commerce PR Contract 34,000$ 34,000$ Chamber of Commerce Communications Plan Consultant Services 2,000$ 2,000$ Jennifer Sweeny Consulting Downtown Maps 9,000$ 9,000$ Chamber of Commerce Support Cost 5,000$ 5,000$ City Administration Administration 38,302$ City Administration Total 405,302$ 318,742$ 48,258$ Funds Remaining -$ 48,257.66$ Report to City of SLO – TBID and PCC Public Relations Contract October 2019 Implementation 1) Completed 2019-2020 editorial calendar 2) Completed 2019-2020 key messages/talking points 3) Completed story ideas & evergreen press releases 4) Continued working with Matchfire to build media center page for VisitSLO.com 5) Continued working with Cision on media monitoring services 6) Continued working with Jennifer Sweeney on PR Strategy implementation Proactive Media Outreach 1) Pitched TBID’s ‘Sip, Stay & Save’ promotion to multiple outlets 2) Confirmed and planned itineraries for four digital influencer activations for ‘Sip, Stay & Save’ promotion 3) Coordinated ‘Sip, Stay & Save’ interview for Molly Cano to speak with KSBY 4) Hosted Visit CA Gold Pass journalist, Bijan Bayne’s visit as part of his Central Coast piece for AFAR and JustLuxe 5) Hosted Kate Retherford’s “Be together here” wellness focused influencer activation 6) Hosted Tanvi Chheda on assignment for Travel + Leisure 7) Met with Anthea Gerrie on assignment with Trip Reporter UK Partnerships 1) Hosted San Luis Obispo activation for Visit SLO CAL’s ‘Back to Roots’ FAM 2) Met with The Kinney’s FAM & PR representative 3) Coordinated a stay in SLO with SLO Coast Wine for a writer covering Harvest 4) Met with Mindbody & their PR team to discuss future wellness activations trips in 2019-20 5) Met with creators behind The Irish Tatler, being hosted by Visit SLO CAL 6) Attended Visit SLO CAL’s marketing committee 7) Attended Visit SLO CAL’s industry educational symposium 8) Pitched Visit SLO CAL to host a luncheon in SLO for a FAM coming in on the inaugural San Diego flight 9) Provided suggestions on what to do in SLO for Genie Davis on assignment with Diversions LA 10) Began working with Visit SLO CAL to plan San Luis Obispo activation for their February ‘Culinary’ FAM 11) Drafted Visit California ‘Poppy’ Award nomination 12) Participated in call with countywide DMOs on future collaborations Report to City of SLO – TBID and PCC Public Relations Contract October 2019 Media Placements 1. Heading to San Luis Obispo? How to save on hotel rooms and Uber rides The Los Angeles Times shared TBID’s ‘Sip, Stay & Save’ promotion along with a discount Hotel SLO is running for it’s first visitors. UVPM: 24M AD VALUE: $28K 2. Escapes: Honestly, is there anything grander than this? The Los Angeles Times included the ‘Sip, Stay & Save’ promotion again in an editorial roundup of suggested getaways. UVPM: 24M AD VALUE: $28K 3. Travel Deals: San Luis Obispo offers Uber subsidy The San Diego Union-Tribune also covered the ‘Sip, Stay & Save’ promotion encouraging visitors to take the train to SLO and enjoy a full car-free experience. UVPM: 494K AD VALUE: $397 4. Free rides around SLO wine country offered for hotel guests KSBY covered the ‘Sip, Stay & Save’ promotion inviting readers to take advantage of Uber to explore the SLO Coast Wine region. UVPM: 189K Report to City of SLO – TBID and PCC Public Relations Contract October 2019 5. Visiting San Luis Obispo soon? You may qualify for $100 in Uber credits to go wine tasting Cal Poly’s Mustang News additionally reported on the “Sip, Stay & Save’ promotion. UVPM: 24K 6. Amtrak Announces More Train Services in San Diego for Thanksgiving Week NBC San Diego and affiliates reported that the Pacific Surfliner has added more routes between San Diego and San Luis Obispo for the busy Thanksgiving travel season. UVPM: 2.12M AD VALUE: $487 7. Up & Coming in 2020 Visit California picked up the SLO Children’s Museum upcoming Mission to Mars exhibit as well as the SLO Public Market at Bonetti Ranch for what’s new in 2020, California’s 170th birthday. UVPM: 1K 8. Day of the Dead San Luis Obispo SeeCalifornia.com shared the Día de los Muertos festivities in San Luis Obispo. UVPM: 44K 9. A Modern Guide to San Luis Obispo: Boutique Hotels, Fresh Eats + Wine Tasting 7x7 shared multiple things to do, places to stay, shop and dine noting, “there’s a reason this place has been called America’s happiest city.” UVPM: 316K AD VALUE: $73 Report to City of SLO – TBID and PCC Public Relations Contract October 2019 10. 8 Underrated U.S. Destinations That Should Be on Your Radar in 2020 Oyster named San Luis Obispo third on its list of places to visit. The article called SLO a favorite destination for LA and SF, stating that visitors can, “find a laid-back wine country, a health- conscious community, outdoor adventures, and food and drink that’ll take you back to your local roots.” UVPM: 1.54M AD VALUE: $354 11. 100 Things To Do in California with Kids Before They Leave The Nest Mommy Poppins blog shared numerous things to do in SLO County with family, including stopping by Bubblegum Alley. UVPM: 434K 12. SLO Brewing is opening up a small batch distillery next month Craft Brewing Business, an Ohio blog covered the opening of SLO Brewing Co.’s newest venture, Rob & Hammer’s SLO Stills. UVPM: 46K 13. San Luis Obispo Guide + The Kinney Hotel San Diego blogger, Kristy Konicke of Kristy by the Sea was hosted by the Kinney for a trip to SLO. Her guide featured multiple family friendly activities and restaurants. 18.8K followers Grants-in-Aid Marketing Support October 2019 Report Organization Event EC PR PC VC SM MTG ES ST HD TT DS Associated Quilt Guilds of the Central Coast (AQGCC)Seven Sisters Quilt Show X Cal Poly Corporation on behalf of Cal Poly Arts 2019-20 Broadway Series X X X Canzona Women's Ensemble Canzona Women's Ensemble Concerts X X X X Central Coast Ag Network, dba City Farm SLO and (until 2019) as Central Coast Grown City Farm SLO Fall Harvest Festival X X X X X X X D X D Central Coast Autism Spectrum Center Zombie Invasion SLO X X X X X X Downtown SLO 24th Annual Concerts in the Plaza X X X X X X X D X D Ecologistics, Inc./ R.A.C.E. Matters BELONGING X Foundation for the Performing Arts Center Family Day at the PAC History Revisited 35th Annual Central Coast Renaissance Festival X X D X X D X D D X Loving Farm Animal Sanctuary Central Coast VegFest Mission College Prep Love SLO Opera San Luis Obispo South Pacific: A City Wide Arts Collaboration X X X X X D Orchestra Novo 5th Annual POPS ON! Labor Day Weekend Concert X X D X X X X D X X San Luis Obispo Master Chorale Series of Concerts Accompanied by Lectures X X X X San Luis Obispo Railroad Museum Central Coast Railroad Festival X X X X D San Luis Obispo Repertory Theatre SLO Repertory Theatre 2019-2020 Season X X X X X X X D X San Luis Obispo Vocal Arts Ensemble "The Feast of Lights" Choral Concert by the Award- Winning Vocal Arts X X SLO Blues Society SLO Blues Society Dance Concerts X X X X X SLO Classical Academy An Evening with Chris Burkard X Spokes Spokes Nonprofit Symposium X X X X X X X St. Andrews Greek Orthodox Church San Luis Obispo Greek Festival X X The Central Coast Shakespeare Festival Shakespeare Under the Stars X X X X X D X D D X The Monday Clubhouse Conservancy The Monday Club - Women's Vote Centennial X X X X X X United Way of San Luis Obispo Flavors of SLO Wilshire Hospice Dia de los Muertos X X X X X X X X Black is current month, gray is past work Boxes marked with "D" indicate that recipients knew about service and declined to utilize. 25 Total; 21 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG- Met with Groups in person and offered public relations advice and support ES - Included Event(s) in monthly Event Sheet distributed digitally to local hotels. ST- Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution TT - Recipient participated in Ticket Tuesday DS - Recipient Declined Services Report to City of SLO – PCC Visitor Services Contract October 2019 Visitor Interaction October 2018 September 2019 October 2019 Walk-ins 6,662 6,596 6,722 Farmers’ Market* n/a 1,500 n/a Phone calls 531 612 580 Emails 583 505 536 *estimate without people counter Visitor Center Highlights • Resource booth on campus at Cal Poly Family Weekend. • Participation in Downtown SLO’s Trick-or-Treat event. • Delivered GIA event materials to SLO hotel properties. • Enjoyed helping every guest that walked through our door. Demographic Snapshot International travelers 691 Asia 0% Africa 0% Europe 38% Australia/New Zealand 20% United Kingdom 40% North America 1% South America 1% Domestic travelers (outside of CA.) 872 West 10% West Coast 26% East Coast 19% Southwest 11% Midwest 25% South 9% California travelers 2,006 Northern CA 30% Southern CA 30% Central Coast 37% Central Valley 2% Desert 1% Calendar of Events October 2019 November 2019 Events in calendar 282 244 SLO Happenings | Monthly Report: October 2019 In October, we continued to build out the SLO Happenings calendar with over 1,103 events and 28 new events added for the month. Weekly calendar optimization ensured events were properly represented on the site and that all key SLO events were included. Social Highlights + Performance Ticket Tuesday Total Entries Total Likes Total Reach SLO Greek Festival 26 162 4,150 Madonna Inn Trail Rides 304 578 7,149 Rocky Horror Picture Show 26 146 3,961 Hardcore Cider Tour 135 223 5,304 Mt. Joy at Fremont Theater 56 309 5,444 Total 574 1,418 26,008 Website Highlights + Performance In October, we continued to see great engagement metrics for our SLO Happenings content and are happy to report that we are still seeing increases in overall engagement month-to-month. We saw a very positive lift in our “Ticket Tuesday” content with a 11% increase in total entries, a 34% increase in total likes and a 12% increase in total reach. The SLO Happenings event calendar remained within the top 5 most visited pages on VisitSLO.com with 2,351 pageviews. Top 5 most visited events: -Rocktober Fest at SLO Brew Rock -City Farm SLO’s Annual Fall Harvest Festival -Roll Stroll Community Workshop for Active Transportation Plan -Boo Bash at Meadow Park -Rock Horror Picture Show at SLO Brew Rock Email Highlights + Performance Summary The SLO Happenings email was sent on 10/8 featuring SLO’s October events around town. -Delivered: 5,976 -Open Rate: 18% -Clicks: 194 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 Change +/- July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 880,321$ 874,775$ 917,282$ 4.9% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 734,830$ 815,225$ 844,256$ 3.6% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 701,230$ 696,113$ 693,478$ -0.4% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 613,045$ 704,568$ -100.0% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 519,193$ 565,129$ -100.0% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 479,813$ 491,517$ -100.0% January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,461$ 468,705$ -100.0% February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 502,476$ 526,793$ -100.0% March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,221$ 606,841$ -100.0% April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 653,881$ 751,077$ -100.0% May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 626,025$ 688,231$ -100.0% June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 795,368$ 843,999$ -100.0% Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,498,864$ 8,032,974$ -100.0% 7,875,000$ 2018-19 2019-20 Change +/-2018-19 2019-20 Change +/-2018-19 2019-20 Change +/- July 85.2 80.1 -6.1 175.2 186.7 6.6 149.2 149.5 0.1 August 81.3 77.4 -4.8 166.6 177.3 6.4 135.5 137.3 1.3 September 72.4 73.3 1.2 163.5 161.5 -1.2 118.4 118.3 0.0 October 72.7 151.2 109.9 November 67.7 143.0 96.7 December 59.1 135.2 79.9 January 59.3 125.9 74.6 February 66.4 140.5 93.3 March 68.0 142.8 97.1 April 76.4 161.2 123.2 May 66.1 155.7 102.9 June 75.0 182.7 137.1 Total/Average 70.80 76.92 -3.2 153.62 175.18 3.9 109.82 135.04 0.5 Occupancy ADR TOT Comparison RevPAR September: Missing 1x Hotel *Figures from Smith Travel Research Report Human Relations Commission Agenda Report Meeting Date: October 2, 2019 Item Number: 2 DATE: October 2, 2019 FROM: Cara Vereschagin, Housing Coordinator SUBJECT: Community Needs Workshop for 2020-21 Grant Programs RECOMMENDATION Conduct a public hearing to solicit public comments on current community health and human services needs in the City of San Luis Obispo. DISCUSSION Background The Community Needs Workshop is hosted annually, to inform the public about upcoming grant programs and funding amounts, as well as to solicit public comments on current community health and human services needs within the City. The Human Relations Commission (HRC) then develops funding priorities for the various programs, based on the feedback from the public and HRC goals. The HRC then reviews all the grant applications in light of those funding priorities. This funding cycle, the City has Community Development Block Grant (CDBG) funds, Grants- in-Aid (GIA) funds, and new general fund monies allocated for diversity and inclusion efforts. Community Development Block Grant (CDBG) Program Overview The CDBG program is a federal program administered by the U.S. Department of Housing and Urban Development (HUD). The County of San Luis Obispo manages this grant and the funding decisions must be approved by the Board of Supervisors in the County’s annual Action Plan. The funding is non-competitive, however all projects that are recommended for funding must directly or indirectly benefit low-income persons. It is estimated that the City has about $387,157 available for new projects. Grants-in-Aid (GIA) Program Overview The City’s GIA program serves to provide financial support to non-profit organizations that promote the economic and social well-being of the citizens of San Luis Obispo. Programs requesting funding must be tied explicitly to at least one established funding priority and must be consistent with the Purpose statement outlined in HRC bylaws i. The City has $150,000 available for grant awards. City of San Luis Obispo, Title, Subtitle Community Needs Workshop for 2020-21 Grant Programs Page 2 Diversity and Inclusion Efforts As part of the 2019-21 Financial Plan, the City Council allocated a portion of general fund money to help assist with diversity and inclusion efforts. The Human Relations Commission is tasked with soliciting public input on the needs and barriers to inclusion, in order to identify how to best utilize the $20,000 funding allocation. Once commentary has been collected, the HRC and City Council will develop next steps to disperse these monies. Some preliminary ideas include: • Community workshops, events, and/or celebrations • Diversity and inclusion training for City grant recipients, City officials, and community members • Increased collaboration with other City advisory bodies (i.e. Promotional Coordinating Committee), Cal Poly’s Office Diversity & Inclusion, the Diversity Coalition of San Luis Obispo County, San Luis Obispo Chamber of Commerce, and other local businesses and organizations on current and future events • Offering vital City documents, regulations, and publications in different languages NEXT STEPS After the Community Needs Workshop, the HRC will develop funding priorities for the CDBG and GIA grants, which will be forwarded on to the City Council for consideration. The HRC will then review the various grant applications and make funding recommendations in light of the priorities. Applications for CDBG grants are due on October 25 to the County of San Luis Obispo, and applications for the GIA grants will become available on December 2. i It is the purpose of the Human Relations Commission (HRC) to advise the Council in its actions to create an environment within the City in which all persons can enjoy equal rights and opportunities regardless of race, religion, sex, sexual orientation, national origin, age, or physical, mental or economic status. The Human Relations Commission shall make recommendations to the City Council or the City Manager on how these social concerns and human needs can best be addressed. Send a letter to 990 Palm Street, San Luis Obispo, CA or email cveresch@slocity.org by 5 p.m., October 1, 2019 COMMUNITY NEEDSWORKSHOP HUMAN RELATIONS COMMISSION & CITY OF SAN LUIS OBISPO Wednesday, October 2 Come and Be Heard! The City of San Luis Obispo Human Relations Commission (HRC) invites the public to participate and provide input regarding the health and human service needs for the community. Help the HRC Decide How To Spend 2020 Funds! The HRC will use public testimony to recommend funding for the Community Development Block Grant (CDBG) and Grants-in-Aid (GIA) programs, as well as Diversity & Inclusion funds. Can’t be there? Provide input online through Open City Hall at www.slocity.org/ opencityhall More Information Contact Phone: (805) 781-7596 Email: cveresch@slocity.org 5 p.m. at Council Chamber 990 Palm Street OR T 805.595.1363 F 805.595.1362 W iiidesign.com PCC Holiday Banner Series ROUND 1 DESIGN :: 11.07.19 BANNER 1: NOCHEBUENA CHRISTMAS EVE CELEBRATION IN LATINX CULTURE 17”X36.5” (22% SCALE) NOCHEBUENA BANNER 2: JAPANESE JAPANESE KADOMATSU WELCOMING THE NEW YEAR 17”X36.5” (22% SCALE) BANNER 3: KWANZAA KWANZAA UNITY GREETING ACCOMPANIED BY SEVERAL SYMBOLS OF THE HOLIDAY 17”X36.5” (22% SCALE) UMOJ A BANNER 4: HANUKKAH HEBREW TOAST ‘TO HEALTH’ ACCOMPANIED BY DREIDEL TOYS 17”X36.5” (22% SCALE) L’CHAIM! BANNER 5: CHINESE NY CHINESE FÚ CHARACTER MEANING FORTUNE AND LANTERNS SYMBOLIZING A BRIGHT FUTURE 17”X36.5” (22% SCALE) BANNER 6: ISLAM PATTERN INSPIRED BY TURKISH CARVING ACCOMPANIED BY SYMBOL MEANING MAY PEACE BE UPON YOU 17”X36.5” (22% SCALE) BANNER 7: NEW YEAR’S EVE NEW YEAR GREETING CHEERS 17”X36.5” (22% SCALE) CELEBRATE ALL BANNERS 17”X36.5” (>10% SCALE) NOCHEBUENA UMOJA L’CHAIM! CELEBRATE Advisory Body Handbook February 6, 2018 City of San Luis Obispo 67 | P a g e M. Promotional Coordinating Committee Bylaws (A) ARTICLE 1. PURPOSE The Promotional Coordinating Committee (PCC) advises the Council in working to improve the quality of life for all City residents and our visitors. The Committee recommends projects to help promote the City as a regional trade, recreation, and tourist center, consistent with community goals. ARTICLE 2. MEMBERSHIP The PCC shall consist of seven members appointed by the Council. Six of the members shall be residents of the City of San Luis Obispo. The seventh member shall be the Chair of the Tourism Business Improvement District (TBID) Board as appointed by the TBID Board. Committee members shall be appointed for a term of four years, commencing on April 1st or other date as directed by the Council. No Committee member shall serve more than two consecutive terms (eight years) on the PCC. Any Committee member who has been appointed to fill a vacant seat in mid - term shall not be precluded from thereafter serving two four-year terms (eight years), so long as the initial, partial term is less than one year. The representative from the TBID Board shall serve a term concurrent with his/her term as the Chairperson of the TBID Board. ARTICLE 3. OFFICERS The officers shall be a Chairperson and a Vice Chairperson, each of whom shall be elected for a one-year term at the March meeting of the PCC for the term starting in April. No Committee member shall serve more than two consecutive one-year terms as Chairperson or Vice Chairperson. Any Committee member who has been appointed to fill a vacant seat as Chairperson or Vice Chairperson in mid-term shall not be precluded from thereafter serving as Chairperson or Vice Chairperson for two consecutive one-year terms, so long as the initial, partial term is less than six months. The Chairperson shall preside over all meetings of the PCC, prepare all meeting agendas with staff, and otherwise perform such duties as directed by the PCC or Council. The Vice Chairperson shall serve in the absence or incapacity of the Chairperson. ARTICLE 4. MEETINGS 1. The PCC shall hold a regular meeting each month, but no fewer than ten times per year. 2. The meetings are to be held at City Hall, the second Wednesday of each month, unless another location and/or time has been announced as required by California law. 3. The meetings shall be open to the public. 4. A quorum shall consist of a majority of the Committee member currently serving on the PCC. Advisory Body Handbook February 6, 2018 City of San Luis Obispo 68 | P a g e 5. All actions of the PCC shall be by a majority vote or consensus and shall be directed through the Chairperson. 6. Minutes of each meeting shall be taken and forwarded to the Council and shall be -available as a public record. 7. A special meeting may be called at any time by the Chairperson or by a majority of the Committee members currently serving on the PCC, provided each member is given written notice of the special meeting at least 24 hours prior to the meeting, and the time and place of the special meeting is announced as required by California Law. 8. All meetings shall be conducted in general accordance with Robert’s Rules of Order, newly revised edition, subject to minor variation by the Chair as appropriate to the needs of the advisory body. 9. All Committee members present at a meeting shall vote on any motion or resolution brought before the PCC, except when abstaining due to a conflict of interest. 10. Any Committee member with a conflict of interest shall not vote on or participate in any discussion of an item or in any way attempt to influence the decision on such item. 11. Any member who fails to attend three regular meetings within any twelve-month period may be automatically considered for replacement at the discretion of the Committee. ARTICLE 5. SUBCOMMITTEES Subcommittees shall be appointed, as needed, by the Chairperson. Standing subcommittees are the Grants-in-Aid and Events Promotion subcommittees. The subcommittee members will serve for a two year term. After two years they will automatically rotate to the other standing subcommittee. ARTICLE 6. FUNCTIONS AND DUTIES The functions and duties of the PCC shall include, but not be limited to, the following: 1. Planning a comprehensive program to promote the City of San Luis Obispo consistent with City goals and objectives. 2. Develop promotional programs and projects for the City of San Luis Obispo. 3. Hear requests for financial aid from cultural and promotional groups seeking grants from the City of San Luis Obispo and make recommendations to the Council thereon. 4. Present an annual assessment report to the City Council regarding the Promotional Coordinating Committee’s Grants-in-Aid program and other programs as appropriate. Advisory Body Handbook February 6, 2018 City of San Luis Obispo 69 | P a g e 5. Initiate and support community activities that are meaningful to residents and visitors of the City of San Luis Obispo. 6. Provide a liaison to Grant-In -Aid recipients who work to promote the quality of life for residents and visitors of the City of San Luis Obispo. 7. Perform any other lawful tasks as directed by the Council. ARTICLE 7. AMENDMENTS These bylaws may be amended by the Council, upon the recommendations of two-thirds of the Committee members currently serving on the PCC, provided that the text of any such proposed amendment shall have first been provided in writing to each Committee member. EVENT ORGANIZATION Event (s) Event Date(s) PCC Liason Central Coast Autism Spectrum Center Zombie Invasion SLO Saturday, October 26, 2019 Bruce San Luis Obispo Railroad Museum Central Coast Railroad Festival October 4,5,6 2019 Bruce Wilshire Hospice Dia de los Muertos Saturday, November 2, 2019 Bruce Central Coast Ag Network, dba City Farm SLO and (until 2019) as Central Coast Grown City Farm SLO Fall Harvest Festival Sunday, October 20, 2019 Dan History Revisited 35th Annual Central Coast Renaissance Festival July 20 & 21, 2019 Dan Mission College Prep Love SLO Saturday, March 14, 2020 Dan SLO Blues Society SLO Blues Society Dance Concerts October & December, 2019 January & February 2020 Dan Associated Quilt Guilds of the Central Coast (AQGCC) Seven Sisters Quilt Show June 27 & 28, 2020 Dana Downtown SLO 24th Annual Concerts in the Plaza 6/14, 6/21, 6/28, 7/5, 7/12, 7/19, 7/26, 8/2, 8/9, 8/23, 8/30, 9/6, 9/13 Dana Foundation for the Performing Arts Center Family Day at the PAC Apr‐20 Dana San Luis Obispo Repertory Theatre SLO Repertory Theatre 2019‐2020 Season July 1, 2019 ‐ June 30, 2020 Dana Canzona Women's Ensemble Canzona Women's Ensemble Concerts November 2019 & March 2020 Dana Cal Poly Corporation on behalf of Cal Poly Arts 2019‐20 Broadway Series 12/1/19, 1/14/20, 1/15/20, 4/9/20, 5/13/20, 6/7/20 John 2019‐20 GIA Recipients Opera San Luis Obispo South Pacific: A City Wide Arts Collaboration October 12 & 13, 2019 John Spokes Spokes Nonprofit Symposium Tuesday, September 24, 2019 John St. Andrews Greek Orthodox Church San Luis Obispo Greek Festival May 29, 30, 31, 2020 John Loving Farm Animal Sanctuary Central Coast VegFest Saturday, April 4, 2020 Melissa San Luis Obispo Vocal Arts Ensemble "The Feast of Lights" Choral Concert by the Award‐Winning Vocal Arts December 7 & 8, 2019 Melissa SLO Classical Academy An Evening with Chris Burkard TBD (Friday /Saturday evening in Feb. or March 2020) Melissa San Luis Obispo Master Chorale Series of Concerts Accompanied by Lectures November 2019 ‐ April 2020 Melissa The Monday Clubhouse Conservancy The Monday Club ‐ Women's Vote Centennial October 14‐19, 2019 Melissa Orchestra Novo 5th Annual POPS ON! Labor Day Weekend Concert Sunday, September 1, 2019 Ryan The Central Coast Shakespeare Festival Shakespeare Under the Stars July 11 ‐ August 3, 2019 Ryan United Way of San Luis Obispo Flavors of SLO Thursday, May 2, 2019 Ryan Ecologistics, Inc./ R.A.C.E. Matters BELONGING February 1‐28, 2020 Ryan DRAFT Minutes – Tourism Business Improvement District Board Meeting of 10/09/2019 Pg. 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, October 9, 2019 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on Wednesday, October 9, 2019 at 10:01 a.m. in The Kinney at 1800 Monterey Street, San Luis Obispo, California by Chair Bruce Skidmore. ROLL CALL Present: Chair Bruce Skidmore and Board Members Nipool Patel (arrived 10:04a.m., departed 12:02 p.m.), Dean Hutton, Kristen Battaglia, Pragna Patel-Mueller (arrived 10:26 a.m.), and John Conner Absent: LeBren Young-Harris Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS C.1 Minutes of Meeting on September 11, 2019 C.2 Smith Travel Report C.3 SLO Chamber Public Relations Activities Report C.4 AMF + Matchfire Marketing Services Report C.5 SLO Chamber Guest Services Report C.6 Transient Occupancy Tax (TOT) Report C.7 Minutes of Special Meeting on Thursday, September 19, 2019 Public Comment None. --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER CONNER SECONDED BY COMMITTEE MEMBER HUTTON CARRIED 4-0-3, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 7. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 10/09/2019 Pg. 2 PRESENTATIONS 1. NEW PROPERTY PRESENTATION: HOTEL CERRO Beverly Matthews from Hotel Cerro presented the background, current status, and amenities that will be available to guests in the much-anticipated downtown property. Board members asked questions pertaining to the property and team. Public Comment None. --End of Public Comment-- No action was taken on presentation items. 2. MARKETING SERVICES QUARTER REPORT Brittany Hensley of AMF and Brittany Garcia of Matchfire presented the 2019-20 Q1 marketing activities. Highlights of the presentation included a debrief on the SLO TBID website metrics and the overall county trend in comparison, organic social metrics increasing from last year and the Sip, Stay & Save promotion launce and status. Board members discussed trends and provided feedback to the agencies. Public Comment None. --End of Public Comment-- No action was taken on presentation items. 3. PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT Dusty Colyer-Worth and Jacqui Clark-Charlesworth of the San Luis Obispo Chamber of Commerce presented the public relations and guest services activities for the 2019-20 first quarter. Highlights included increased walk-ins to the Visitor Center, the launch of the Sip, Stay & Save promotion, impacted weekend reports and hosting partnerships. Public Comment None. --End of Public Comment-- No action was taken on presentation items. BUSINESS ITEMS 1. MARKETING SERVICES RFP PROCESS Staff provided an overview of the RFP process and how the taskforce will interact and lead the initiative in creating and editing the RPF. Board members held a discussion around three primary components including a not to exceed budget of $1million, a two-year contract with the ability to renew once for an additional two-year contract, and a non-negotiable non-compete representation of other San Luis Obispo county destinations. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 10/09/2019 Pg. 3 Public Comments: President of Matchfire, Joey Leslie. ---End of Public Comments--- No action was taken on presentation items. 2. 2019-20 TBID BOARD MEETING SCHEDULE The Board discussed rescheduling the February 2020 meeting due to staff attending Visit California Outlook Forum. Board members agreed to hold a special meeting on Wednesday, February 19, 2020. Public Comments: None. ---End of Public Comments--- No action was taken on this item. TBID LIAISON REPORTS AND COMMUNICATION 1. Hotelier Update – Chair Bruce Skidmore invited his TBID liaisons to the meeting. 2. Management Committee Update - None – October meeting was cancelled. 3. Marketing Committee Update – October 2, 2019 minutes are in the packet for review. 4. PCC Update – September 11, 2019 minutes in packet for review. 5. Visit SLO CAL Update – Tourism Manager Cano provided an update on the TMD process. 6. Tourism Program Update – Tourism Manager Cano and Tourism Coordinator Burns reported on the following: • CHLA workshop and training available to all SLO TBID properties on October 22, 2019 • The 2018-19 TBID Annual Report was approved by City Council • The Management Committee will work on Ca power outages plan. Member Hutton expressed interest in attending the meeting ADJOURNMENT The meeting was adjourned at 12:13 p.m.. The next Tourism Business Improvement District Board meeting is scheduled for Wednesday, November 13, 2019 at 10:00 a.m., at The Kinney, 1800 Monterey Street, San Luis Obispo, California. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX