HomeMy WebLinkAbout10-09-2019 TBID Minutes
Minutes – Tourism Business Improvement District Board Meeting of 10/09/2019 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, October 9, 2019
Regular Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was called to
order on Wednesday, October 9, 2019 at 10:01 a.m. in The Kinney at 1800 Monterey Street, San Luis
Obispo, California by Chair Bruce Skidmore.
ROLL CALL
Present: Chair Bruce Skidmore and Board Members Nipool Patel (arrived 10:04a.m., departed 12:02
p.m.), Dean Hutton, Kristen Battaglia, Pragna Patel-Mueller (arrived 10:26 a.m.), and John
Conner
Absent: LeBren Young-Harris
Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
C.1 Minutes of Meeting on September 11, 2019
C.2 Smith Travel Report
C.3 SLO Chamber Public Relations Activities Report
C.4 AMF + Matchfire Marketing Services Report
C.5 SLO Chamber Guest Services Report
C.6 Transient Occupancy Tax (TOT) Report
C.7 Minutes of Special Meeting on Thursday, September 19, 2019
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY COMMITTEE MEMBER CONNER SECONDED BY COMMITTEE
MEMBER HUTTON CARRIED 4-0-3, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 7.
Minutes – Tourism Business Improvement District Board Meeting of 10/09/2019 Pg. 2
PRESENTATIONS
1. NEW PROPERTY PRESENTATION: HOTEL CERRO
Beverly Matthews from Hotel Cerro presented the background, current status, and amenities that will
be available to guests in the much-anticipated downtown property. Board members asked questions
pertaining to the property and team.
Public Comment
None.
--End of Public Comment--
No action was taken on presentation items.
2. MARKETING SERVICES QUARTER REPORT
Brittany Hensley of AMF and Brittany Garcia of Matchfire presented the 2019-20 Q1 marketing
activities. Highlights of the presentation included a debrief on the SLO TBID website metrics and the
overall county trend in comparison, organic social metrics increasing from last year and the Sip, Stay
& Save promotion launce and status. Board members discussed trends and provided feedback to the
agencies.
Public Comment
None.
--End of Public Comment--
No action was taken on presentation items.
3. PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT
Dusty Colyer-Worth and Jacqui Clark-Charlesworth of the San Luis Obispo Chamber of Commerce
presented the public relations and guest services activities for the 2019-20 first quarter. Highlights
included increased walk-ins to the Visitor Center, the launch of the Sip, Stay & Save promotion,
impacted weekend reports and hosting partnerships.
Public Comment
None.
--End of Public Comment--
No action was taken on presentation items.
BUSINESS ITEMS
1. MARKETING SERVICES RFP PROCESS
Staff provided an overview of the RFP process and how the taskforce will interact and lead the
initiative in creating and editing the RPF. Board members held a discussion around three primary
components including a not to exceed budget of $1million, a two-year contract with the ability to
renew once for an additional two-year contract, and a non-negotiable non-compete representation of
other San Luis Obispo county destinations.
Minutes – Tourism Business Improvement District Board Meeting of 10/09/2019 Pg. 3
Public Comments:
President of Matchfire, Joey Leslie.
---End of Public Comments---
No action was taken on presentation items.
2. 2019-20 TBID BOARD MEETING SCHEDULE
The Board discussed rescheduling the February 2020 meeting due to staff attending Visit California
Outlook Forum. Board members agreed to hold a special meeting on Wednesday, February 19, 2020.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
TBID LIAISON REPORTS AND COMMUNICATION
1. Hotelier Update – Chair Bruce Skidmore invited his TBID liaisons to the meeting.
2. Management Committee Update - None – October meeting was cancelled.
3. Marketing Committee Update – October 2, 2019 minutes are in the packet for review.
4. PCC Update – September 11, 2019 minutes in packet for review.
5. Visit SLO CAL Update – Tourism Manager Cano provided an update on the TMD process.
6. Tourism Program Update – Tourism Manager Cano and Tourism Coordinator Burns reported on
the following:
• CHLA workshop and training available to all SLO TBID properties on October 22, 2019
• The 2018-19 TBID Annual Report was approved by City Council
• The Management Committee will work on Ca power outages plan. Member Hutton
expressed interest in attending the meeting
ADJOURNMENT
The meeting was adjourned at 12:13 p.m.. The next Tourism Business Improvement District Board meeting
is scheduled for Wednesday, November 13, 2019 at 10:00 a.m., at The Kinney, 1800 Monterey Street, San
Luis Obispo, California.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 11/13/2019