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Home My WebLink About12-11-2019 PCC Agenda PacketCity of San Luis Obispo, Agenda, Promotional Coordinating Committee Wednesday, December 11, 2019 5:30 P.M. City Hall – Council Hearing Room The goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) improve the quality of life available to all residents of and visitors to San Luis Obispo and (2) promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Chair Dana Matteson PUBLIC COMMENT: Each speaker is limited to three minutes of public comment. At this time, you may address the Committee on items that are not on the agenda but are of interest to the public and within the subject matter jurisdiction of the Promotional Coordinating Commi ttee. The Committee may not discuss or take action on issues that are not on the agenda other than to briefly respond to statements made or questions raised or ask staff to follow up on such issues. CONSENT ITEMS C.1 Minutes of the Meeting on November 13, 2019 C.2 2019-20 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitors Center Report C.6 SLO Happenings Activity Report C.7 TOT Report PRESENTATIONS 1. PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE 10 mins Jacqui Clark-Charlesworth, Public Relations representative will present the report for the public relations activities that occurred over the past month. BUSINESS ITEMS 1. BANNER PROJECT UPDATE 10 mins Staff will present a status update and answer questions regarding the banner project components including the holiday banner program, installation of the railroad square banners and the budget request for program expansion. 2. GIA APPLICATION REVIEW 30 mins The committee will review the 2019-20 GIA application template and process, then direct staff to make any changes in preparation of the 2020-21 application period. 3. MURAL PROJECT 20 mins Staff will discuss with the committee the location options for the downtown mural project the PCC has allocated funding to implement. PCC LIAISON REPORTS & COMMUNICATION At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. 1. COMMITTEE OUTREACH UPDATE – COMMITTEE REPORT 2. GIA UPDATE – LIAISON REPORT 3. TBID BOARD REPORT – TBID Meeting Minutes: November 13, 2019 4. TOURISM PROGRAM UPDATE ADJOURN. POSTING STATEMENT: I, Chantal Burns, Tourism Coordinator, do hereby certify that on December 6, 2019 by 5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet access to agendas and related material is available at www.slocity.org. DRAFT Minutes – Promotional Coordinating Committee Meeting of November 13, 2019 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, November 13, 2019 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, November 13, 2019 at 5:30 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Matteson. ROLL CALL Present: Committee Members Melissa Godsey (arrived at 5:36 p.m.), Daniel Levi, Bruce Skidmore, Vice Chair John Thomas and Chair Dana Matteson Absent: Member Heath Staff: Tourism Manager Molly Cano and City Clerk Teresa Purrington PUBLIC COMMENT ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS ACTION: UPON MOTION BY COMMITTEE MEMBER LEVI, SECONDED BY COMMITTEE MEMBER SKIDMORE, CARRIED 4-0-2 (MEMBERS GODSEY AND HEATH ABSENT) to approve the Consent Agenda items 1 thru 7. C.1 Minutes of the Meeting on October 9, 2019 C.2 2019-20 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitors Center Report C.6 SLO Happenings Activity Report C.7 TOT Report DRAFT Minutes – Promotional Coordinating Committee Meeting of November 13, 2019 Page 2 PRESENTATIONS 1. PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE Jacqui Clark-Charlesworth, Public Relations provided a PowerPoint presentation and responded to Committee inquiries. ACTION: No action was taken on this item. BUSINESS ITEMS 2. HRC DIVERSITY & INCLUSION PROGRAM Housing Coordinator, Cara Vereschagin provided a PowerPoint presentation and responded to Committee inquiries. Public Comment None. --End of Public Comment-- ACTION: No action taken on this item. 3. BANNER PROJECT UPDATE Molly Cano, Tourism Manager reviewed the status of the Downtown banners, the railroad square banners, Holiday banners and the style guide development. Public Comment None. --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER LEVI, SECONDED BY VICE CHAIR THOMAS, CARRIED 5-0-1 (MEMBER HEATH ABSENT), to move forward with resizing the artwork for banners for cobra head light posts at a cost of XXXXX. 4. PUBLIC RELATIONS STRATEGIC PLAN IMPLEMENTATION COMPONENTS Jacqui Clark-Charlesworth, Public Relations representative, presented and update on the implementation components for the 2019-20 Public Relations Strategic Plan. Public Comment None. DRAFT Minutes – Promotional Coordinating Committee Meeting of November 13, 2019 Page 3 --End of Public Comment-- ACTION: No action taken on this item. 5. REVIEW OF COMMITTEE BYLAWS Tourism Manager Molly Cano and City Clerk Teresa Purrington lead the Committee in a review of the bylaws for the Promotional Coordinating Committee. ACTION: UPON MOTION BY COMMITTEE MEMBER GODSEY, SECONDED BY MEMBER SKIDMORE, CARRIED 5-0-1 (MEMBER HEATH ABSENT) to recommend to City Council the following changes to the PCC bylaws: ARTICLE 2. MEMBERSHIP The PCC shall consist of seven members appointed by the Council. Six of the members shall be residents of the City of San Luis Obispo. The seventh member shall be the Chair of the Tourism Business Improvement District (TBID) Board or another Member of the TBID board as appointed by the TBID Board. Committee members shall be appointed for a term of four years, commencing on April 1st or other date as directed by the Council. No Committee member shall serve more than two consecutive terms (eight years) on the PCC. Any Committee member who has been appointed to fill a vacant seat in mid-term shall not be precluded from thereafter serving two four-year terms (eight years), so long as the initial, partial term is less than one year. The representative from the TBID Board shall serve a term concurrent with his/her term on as the Chairperson of the TBID Board. ARTICLE 5. SUBCOMMITTEES Subcommittees shall be appointed, as needed, by the Chairperson. Standing subcommittees are tThe Grants-in-Aid and Events Promotion subcommittees is the only standing subcommittee. The subcommittee members will serve for a two-year term. After two years they will automatically rotate to the other standing subcommittee. PCC LIAISON REPORTS AND COMMUNICATION 1. COMMITTEE OUTREACH UPDATE 2. GIA UPDATE – 3. TBID BOARD REPORT – Member Skidmore provided a report on the TBID Meeting 4. TOURISM PROGRAM UPDATE - Tourism Manager Cano provided a brief Tourism Program update. ADJOURNMENT The meeting was adjourned at 7:31 p.m. The next Regular Promotinal Coordinating Committee meeting is scheduled for Wednesday, December 11, 2019 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2019 Community Promotions Budget 2019‐20Budget 2019‐20 AmountBudget 405,302$ 2018‐19 Encumbrances ‐$ Returned Funds (GIA) ‐$ Total Budget 405,302$ ExpenditureLast Updated 12/6/2019Expenditure Allocated Committed/ExpendedAvailable BalanceContractorGrants‐in‐Aid Funding 100,000$ 100,000$ GIA Recipients Grants‐in‐Aid Promotional Support Contract 30,000$ 30,000$ Chamber of CommerceCommunity Placemaking & Beautification Projects 50,000$ 9,142$ 40,858$ Various SLO Happenings Program 15,000$ 15,000$ MatchfireGeneral Contract Services 2,400$ 2,400$ Various Visitors Center 119,600$ 119,600$ Chamber of CommercePR Contract 34,000$ 34,000$ Chamber of CommerceCommunications Plan Consultant Services 2,000$ 2,000$ Jennifer Sweeny Consulting Downtown Maps 9,000$ 9,000$ Chamber of CommerceSupport Cost 5,000$ 5,000$ City AdministrationAdministration 38,302$ City AdministrationTotal 405,302$ 318,742$ 48,258$ Funds Remaining ‐$ 48,257.66$ Report to City of SLO – TBID and PCC Public Relations Contract November 2019 Implementation 1) Continued working with Matchfire to build media center page for VisitSLO.com 2) Continued working with Cision on media monitoring services 3) Continued working with Jennifer Sweeney on PR Strategy implementation 4) Received approval from TBID & PCC on PR strategic plan components Proactive Media Outreach 1) Finalized itineraries for ‘Sip, Stay & Save’ influencers 2) Hosted four digital influencer activations for ‘Sip, Stay & Save’ promotion 3) Continued pitching TBID’s ‘Sip, Stay & Save’ promotion 4) Pitched SLO for Sunset Magazine’s 2020 ’Dream Towns’ feature 5) Sent community events release to regional media outlets 6) Began working with MINDBODY to host San Diego influencer @SweatinSD Partnerships 1) Continued working with Hotel SLO & Hotel Cerro’s PR teams on ‘Unpretentious Luxury’ FAM 2) Continued working with Mindbody & their PR team to discuss future wellness activations trips in 2019-20 3) Attended Visit SLO CAL’s marketing committee 4) Continued planning a SLO activation for a Visit SLO CAL sponsored FAM coming in on the inaugural San Diego flight 5) Met with Genie Davis on assignment with Diversions LA 6) Worked with our hotel partners to submit lodging requests for two separate Visit SLO CAL activations 7) Continued working with Visit SLO CAL to plan San Luis Obispo activation for their February ‘Culinary’ FAM 8) Submitted ‘Poppy’ Award nomination for 2020 Visit California’s Outlook Forum 9) Registered to attend 2020 Visit California’s Outlook Forum 10) Began helping to plan 2020 Denver Travel & Adventure Show activation Report to City of SLO – TBID and PCC Public Relations Contract November 2019 Media Placements 1. PLANNING A COUPLE’S ANNIVERSARY TRIP We hosted Seattle influencer, Kate Retherford of All Things Kate for a wellness couples trip to SLO. Her custom itinerary included staying at Apple Farm Inn, hiking, wellness treatments and farm fresh dining. She also updated her guide to SLO. @AllThingsKate Static posts: 4 Stories: 51 UVPM: 6K ‘Sip, Stay & Save’ Influencer Activations 2. THE GETAWAY GUIDE TO: SAN LUIS OBISPO LA influencer Caroline Juen, created a comprehensive list on her blog of where to stay, what to do and where to eat/drink in SLO. She noted the accessibility for a quick weekend getaway, the amazing wine region and laid-back feel. @LoveandLoathingLA Static posts: 3 Stories: 38 3. A Complete Guide for a weekend in SLO LA influencer Layla Nia, shared a thorough guide on her blog of her trip to SLO. The blog includes numerous facts and stories of her experiences and she called “downtown San Luis Obispo plays host to endless opportunities to shop, play, eat, drink and learn.” @LATravelGirl Static posts: 2 Stories: 24 UVPM: 35K Report to City of SLO – TBID and PCC Public Relations Contract November 2019 4. LA influencer Gretchen McNarry shared her ‘Sip, Stay & Save’ activation through her Instagram touting the harvest season as the perfect time to visit SLO and posting individually about the three wineries she visited. @WomanTakesWorld Static posts: 5 Stories: 38 5. SF/LA influencers Catarina Mendoza and Brandon Au created content on their three separate accounts detailing the promotion and highlighting a car-free experience in SLO. @WheresCatarina @BrandonAU @AUBestLife Static posts: 13 Stories: 195 6. Second Cities: The best destinations to visit from Los Angeles The Points Guy picked up Alex Beaven’s piece naming SLO as a premier destination to visit. We worked with Visit SLO CAL to host her as part of a ‘Wellness’ themed FAM. The piece noted the rich wine region, easy to get to access and specifically called out the Farmers’ Market as one of the state’s best. UVPM: 8.79M AD VALUE: 2,022 Report to City of SLO – TBID and PCC Public Relations Contract November 2019 7. These 9 Streets and Alleys are Full of Fun and Quirky Surprises Forbes included Bubblegum Alley on their list of off the wall streets, noting it’s decades long run and survival of two cleanings. A couple of the other mentions included Dairy Block in Denver, Co and Avenue Cartier in Quebec. UVPM: 29.79M AD VALUE: $34,257 8. Here are 13 of the world’s best new green hotels National Geographic named Hotel Cerro on its list of eco- friendly hotels around the world, the only one named in the US. The piece noted it’s LEEDS Silver certification, water filling stations and edible garden for both guests and the restaurants. UVPM: 26.16M AD VALUE: $21,057 9. A ROMANTIC WEEKEND GETAWAY IN SLO Wherever Family called SLO “an ideal destination for couples looking for a romantic getaway”. The piece also noted the proximity to LA and SF, and romantic experiences like wine and food tours and spending time outdoors. UVPM: 16K 10. 11 Romantic Honeymoon Destinations in California In their article, Trips to Discover called SLO a “relaxing and welcoming community that is perfectly sized”. It also noted the Farmers’ Market, great restaurants and uncrowded hiking trails. UVPM: 148K 11. SLO Coast Wine Surf Report--Fall 2019 WineBusiness.com reported out what’s new in the SLO Coast Collective region. The coverage included a harvest Report to City of SLO – TBID and PCC Public Relations Contract November 2019 recap, a reminder that wine flies free on Alaska and updates on boutique wineries. UVPM: 184K 12. American Express Delivers Interactive Experiences For Small Business Saturday Independent Retailer shared a plug for Small Business Saturday in SLO, highlighting Downtown SLO’s passport program. UVPM: 74K Grants-in-Aid Marketing Support November 2019 Report Organization Event EC PR PC VC SM MTG ES ST HD TT DS Associated Quilt Guilds of the Central Coast (AQGCC)Seven Sisters Quilt Show X Cal Poly Corporation on behalf of Cal Poly Arts 2019-20 Broadway Series X X X X Canzona Women's Ensemble Canzona Women's Ensemble Concerts X X X X Central Coast Ag Network, dba City Farm SLO and (until 2019) as Central Coast Grown City Farm SLO Fall Harvest Festival X X X X X X X D X D Central Coast Autism Spectrum Center Zombie Invasion SLO X X X X X X Downtown SLO 24th Annual Concerts in the Plaza X X X X X X X D X D Ecologistics, Inc./ R.A.C.E. Matters BELONGING X Foundation for the Performing Arts Center Family Day at the PAC History Revisited 35th Annual Central Coast Renaissance Festival X X D X X D X D D X Loving Farm Animal Sanctuary Central Coast VegFest X X Mission College Prep Love SLO Opera San Luis Obispo South Pacific: A City Wide Arts Collaboration X X X X X D Orchestra Novo 5th Annual POPS ON! Labor Day Weekend Concert X X D X X X X D X X San Luis Obispo Master Chorale Series of Concerts Accompanied by Lectures X X X X X San Luis Obispo Railroad Museum Central Coast Railroad Festival X X X X D San Luis Obispo Repertory Theatre SLO Repertory Theatre 2019-2020 Season X X X X X X X D X San Luis Obispo Vocal Arts Ensemble "The Feast of Lights" Choral Concert by the Award- Winning Vocal Arts X X X X SLO Blues Society SLO Blues Society Dance Concerts X X X X X X SLO Classical Academy An Evening with Chris Burkard X Spokes Spokes Nonprofit Symposium X X X X X X X St. Andrews Greek Orthodox Church San Luis Obispo Greek Festival X X The Central Coast Shakespeare Festival Shakespeare Under the Stars X X X X X D X D D X The Monday Clubhouse Conservancy The Monday Club - Women's Vote Centennial X X X X X X United Way of San Luis Obispo Flavors of SLO Wilshire Hospice Dia de los Muertos X X X X X X X X Black is current month, gray is past work Boxes marked with "D" indicate that recipients knew about service and declined to utilize. 25 Total; 22 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG- Met with Groups in person and offered public relations advice and support ES - Included Event(s) in monthly Event Sheet distributed digitally to local hotels. ST- Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution TT - Recipient participated in Ticket Tuesday DS - Recipient Declined Services Report to City of SLO – PCC Visitor Services Contract November 2019 Visitor Interaction November 2018 October 2019 November 2019 Walk-ins 5,500 6,722 5,695 Farmers’ Market* n/a n/a n/a Phone calls 565 580 597 Emails 570 536 601 *estimate without people counter Visitor Center Highlights • Participation in Downtown SLO Small Business Saturday. • Reset Visitor Center for the holidays. • Enjoyed helping every guest that walked through our door. Demographic Snapshot International travelers 643 Asia 0% Africa 0% Europe 39% Australia/New Zealand 19% United Kingdom 39% North America 1% South America 2% Domestic travelers (outside of CA.) 855 West 11% West Coast 24% East Coast 19% Southwest 10% Midwest 26% South 10% California travelers 1,874 Northern CA 28% Southern CA 29% Central Coast 40% Central Valley 2% Desert 1% Calendar of Events November 2019 December 2019 Events in calendar 303 144 SLO Happenings | Monthly Report: November 2019 In November, we continued to build out the SLO Happenings calendar with over 1,180 events and 48 new events added for the month. Weekly calendar optimization ensured events were properly represented on the site and that all key SLO events were included. Social Highlights + Performance Ticket Tuesday Total Entries Total Likes Total Reach Proxima Parada at SLO Brew Rock 67 402 6,651 Cal Poly Homecoming Football Game 20 96 2,851 STOMP at the PAC 70 188 4,674 Bone Thugs-N-Harmony at the Fremont 28 128 3,216 Total 185 814 17,392 Website Highlights + Performance In November, we continued to see great engagement metrics for our on-going weekly Ticket Tuesday promotion. As expected, the actual event type really impacts the interest level in terms of overall engagement. Total engagement metrics are slightly lower than a typical month but year-over-year we are still tracking with positive growth:4%increase in total likes and a 9% increase in total reach when comparing year-over-year. The SLO Happenings event calendar remained within the top 5 most visited pages on VisitSLO.com with 2,044 pageviews. Top 5 most visited events: -The Nutcracker at the PAC -Santa’s House + Carousel in Mission Plaza -Slocally Made Christmas Boutique -Sustainable Ag Expo -Sip + Wick Candle Making Email Highlights + Performance Summary The SLO Happenings email was sent on 11/5 featuring SLO’s November events around town. -Delivered: 5,954 -Open Rate: 22% -Clicks: 155 *Industry standard open rate: 20% 2009‐102010‐112011‐122012‐132013‐142014‐152015‐162016‐172017‐18 2018‐192019‐20Change +/‐July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 880,321$ 874,775$ 917,282$ 4.9%August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 734,830$ 815,225$ 847,791$ 4.0%September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 701,230$ 696,113$ 771,507$ 10.8%October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 613,045$ 704,568$ 696,791$ ‐1.1%November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 519,193$ 565,129$ ‐100.0%December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 479,813$ 491,517$ ‐100.0%January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,461$ 468,705$ ‐100.0%February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 502,476$ 526,793$ ‐100.0%March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,221$ 606,841$ ‐100.0%April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 653,881$ 751,077$ ‐100.0%May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 626,025$ 688,231$ ‐100.0%June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 795,368$ 843,999$ ‐100.0%Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,498,864$ 8,032,974$ ‐100.0%7,875,000$ 2018‐19 2019‐20Change +/‐2018‐19 2019‐20Change +/‐2018‐19 2019‐20Change +/‐July 85.2 80.1 ‐6.1 175.2 186.7 6.6 149.2 149.5 0.1August 81.3 77.4 ‐4.8 166.6 177.3 6.4 135.5 137.3 1.3September 72.4 73.3 1.2 163.5 161.5 ‐1.2 118.4 118.3 0.0October 72.8 73.0 0.4 151.4 156.4 3.3 110.2 114.2 3.7November 67.7 143.0 96.7December 59.1 135.2 79.9January 59.3 125.9 74.6February 66.4 140.5 93.3March 68.0 142.8 97.1April 76.4 161.2 123.2May 66.1 155.7 102.9June 75.0 182.7 137.1Total/Average 70.81 75.95 ‐2.3 153.64170.48 3.8 109.84129.841.3Occupancy ADRTOT ComparisonRevPAR*October - missing 5x hotel TOT*Figures from Smith Travel Research Report EVENT ORGANIZATION Event (s) Event Date(s) PCC Liason Central Coast Autism Spectrum Center Zombie Invasion SLO Saturday, October 26, 2019 Bruce San Luis Obispo Railroad Museum Central Coast Railroad Festival October 4,5,6 2019 Bruce Wilshire Hospice Dia de los Muertos Saturday, November 2, 2019 Bruce Central Coast Ag Network, dba City Farm SLO and (until 2019) as Central Coast Grown City Farm SLO Fall Harvest Festival Sunday, October 20, 2019 Dan History Revisited 35th Annual Central Coast Renaissance Festival July 20 & 21, 2019 Dan Mission College Prep Love SLO Saturday, March 14, 2020 Dan SLO Blues Society SLO Blues Society Dance Concerts October & December, 2019 January & February 2020 Dan Associated Quilt Guilds of the Central Coast (AQGCC) Seven Sisters Quilt Show June 27 & 28, 2020 Dana Downtown SLO 24th Annual Concerts in the Plaza 6/14, 6/21, 6/28, 7/5, 7/12, 7/19, 7/26, 8/2, 8/9, 8/23, 8/30, 9/6, 9/13 Dana Foundation for the Performing Arts Center Family Day at the PAC Apr‐20 Dana San Luis Obispo Repertory Theatre SLO Repertory Theatre 2019‐2020 Season July 1, 2019 ‐ June 30, 2020 Dana Canzona Women's Ensemble Canzona Women's Ensemble Concerts November 2019 & March 2020 Dana Cal Poly Corporation on behalf of Cal Poly Arts 2019‐20 Broadway Series 12/1/19, 1/14/20, 1/15/20, 4/9/20, 5/13/20, 6/7/20 John 2019‐20 GIA Recipients Opera San Luis Obispo South Pacific: A City Wide Arts Collaboration October 12 & 13, 2019 John Spokes Spokes Nonprofit Symposium Tuesday, September 24, 2019 John St. Andrews Greek Orthodox Church San Luis Obispo Greek Festival May 29, 30, 31, 2020 John Loving Farm Animal Sanctuary Central Coast VegFest Saturday, April 4, 2020 Melissa San Luis Obispo Vocal Arts Ensemble "The Feast of Lights" Choral Concert by the Award‐Winning Vocal Arts December 7 & 8, 2019 Melissa SLO Classical Academy An Evening with Chris Burkard TBD (Friday /Saturday evening in Feb. or March 2020) Melissa San Luis Obispo Master Chorale Series of Concerts Accompanied by Lectures November 2019 ‐ April 2020 Melissa The Monday Clubhouse Conservancy The Monday Club ‐ Women's Vote Centennial October 14‐19, 2019 Melissa Orchestra Novo 5th Annual POPS ON! Labor Day Weekend Concert Sunday, September 1, 2019 Ryan The Central Coast Shakespeare Festival Shakespeare Under the Stars July 11 ‐ August 3, 2019 Ryan United Way of San Luis Obispo Flavors of SLO Thursday, May 2, 2019 Ryan Ecologistics, Inc./ R.A.C.E. Matters BELONGING February 1‐28, 2020 Ryan DRAFT Minutes – Tourism Business Improvement District Board Meeting of 11/13/19 Pg. 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, November 13, 2019 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on Wednesday, November 13, 2019 at 10:03 a.m. in the Kinney, located at 1800 Monterey Street, San Luis Obispo, California, by Chair Bruce Skidmore. ROLL CALL Present: Chair Bruce Skidmore and Board Members Nipool Patel, Dean Hutton, LeBren Young- Harris, Pragna Patel-Mueller, and John Conner Absent: Kristin Battaglia Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS C.1 Minutes of Meeting on Wednesday, October 9, 2019 C.2 Smith Travel Report C.3 SLO Chamber Public Relations Activities Report C.4 AMF + Matchfire Marketing Services Report C.5 SLO Chamber Guest Services Report C.6 Transient Occupancy Tax (TOT) Report C.7 Marketing Committee Approved 2020 Money for a Rainy Day Program Plan Tourism Manager Cano presented C.7 budget for program plan context and board member understanding. Public Comment None. --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER CONNER, SECONDED BY COMMITTEE MEMBER HARRIS, CARRIED 6-0-1, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 7. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 11/13/19 Pg. 2 PRESENTATIONS 1. TOT ORDINANCE REVISION UPDATE City of San Luis Obispo’s Budget Analyst, Natalie Harnett, presented the proposed amendments to Title 3 related to the TOT ordinance and answered board member questions. Public Comment None. --End of Public Comment-- No action was taken on presentation items. BUSINESS ITEMS 1. DENVER TRAVEL & ADVENTURE SHOW ACTIVATION Tourism Manager Cano reviewed the Marketing Committee’s strategy and process leading to the recommendation of participating in the 2020 Denver Travel and Adventure Show. The recommendation includes expanded involvement though partnerships, a media portion and show buildout component. Staffing of the tradeshow will include the City’s Tourism Manager and Tourism Coordinator and the Chamber’s Public Relations and Visitor Center Managers. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER PATEL, SECOND BY BOARD MEMBER HUTTON, CARRIED 6-0-1, to move forward with the presented plan for the 2020 Denver Travel and Adventure Show and approve the release of a $30,000 not to exceed budget. 2. REVIEW OF COMMITTEE BYLAWS The Board performed the bi-annual review of the TBID Board the bylaws and discussed any necessary amendments to be submitted to the City Council. City Clerk Teresa Purrington answered questions and provided input on the TBID’s bylaws. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER PATEL, SECOND BY BOARD MEMBER PATEL- MUELLER, CARRIED 6-0-1, Recommending to the City Council that the following changes be made to the TBID bylaws: ARTICLE 2. MEMBERSHIP One member of the TBID Board shall be appointed by the Board to the Promotional Coordinating Committee for a term concurrent with his/her TBID Board term. In the event no member of the Board can serve on both Boards, the responsibility will fall to the Chair. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 11/13/19 Pg. 3 3. TBID MARKETING SERVICES RFP UPDATE The RFP Taskforce reported on their current progress with the Marketing Services RFP including draft work, timelines and approval goals. Board members discussed the presented material and provided input on the process. Public Comments: None. ---End of Public Comments--- No action was taken on this item. TBID LIAISON REPORTS AND COMMUNICATION 1. Hotelier Update -  Visit CA ballots are out  Recent TBID hotel name changes 2. Management Committee Update - November 7, 2019 minutes are in the packet for review. 3. Marketing Committee Update – November 6, 2019 minutes are in the packet for review. 4. PCC Update – October 9, 2019 minutes in packet for review. 5. SLO CAL Update – Tourism Manager Cano;  Transitions in SLO CAL staff  Working on creating a potential quarterly meeting for the PR reps in the county  Restaurant month will be in January and signups close this week 6. Tourism Program Update – Tourism Manager Cano;  CHLA – October workshops with the BEST training and local law enforcement  Sip, Stay & Save promotion updates  Conference Center update  Strategic Partners: i. CCTC ii. Visit SLO CAL  Annual Public Hearing passed at the November 12, 2019 meeting  Upcoming dates to remember ADJOURNMENT The meeting was adjourned at 11:49 a.m. The next Tourism Business Improvement District Board meeting is scheduled for December 11, 2019 at 10:00 a.m., at City Hall, 990 Palm Street, San Luis Obispo, CA. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX