HomeMy WebLinkAboutItem 6 - Adoption of the modified Cultural Grants-in-Aid Program Department Name: Administration
Cost Center: 1007
For Agenda of: September 1, 2020
Placement: Consent
Estimated Time: N/A
FROM: Greg Hermann, Deputy City Manager
Prepared By: Molly Cano, Tourism Manager
SUBJECT: ADOPTION OF THE MODIFIED CULTURAL GRANTS-IN-AID PROGRAM
Recommendation:
1. As recommended by the Promotional Coordinating Committee, adopt the Modified Cultural
Grants-In-Aid (GIA) Program for fiscal year 2020-21 (Attachment A); and
2. Authorize the City Manager to execute various agreements and grant expenditures for
Modified Cultural GIA Program not to exceed the 2020-21 program budget of $100,000
based on the recommendations by the PCC.
DISCUSSION
The City of San Luis Obispo's PCC, under direction of the City Council, recognizes that cultural,
social, and recreational organizations make significant contributions to the overall quality of life
in the City of San Luis Obispo. Accordingly, the City sponsors a Cultural GIA program to
promote such activities within the community.
Background
The PCC has been administering the City’s annual Cultural GIA program for decades. Each year
approximately $100,000 in grant funds is awarded exclusively to local non-profit organizations
for the promotion of cultural activities and events. Historically, the annual process requires that
GIA proposals are submitted during the month of March for the fiscal year beginning in July.
Grant applications are not considered outside the annual application period. In general, grants are
awarded to non-profit organizations to aid in the support of events or activities that are of local
cultural benefit to the residents or of tourism promotion advantage to the City and must be used
exclusively for marketing purposes. The grant process is extremely competitive with l ocal non-
profit organizations.
With the current restrictions on large group gatherings due to the COVID-19 pandemic, the PCC
was forced to terminate the regular Cultural GIA application process for 2020 -21 and establish a
modified program in order to better align with the current needs of the community.
Program Modifications
Due to COVID-19, special events in our community are being reimagined. The PCC has
reconfigured the GIA program to reflect those changes and has maintained the full allocation
intended to support these grants within their program budget to support events in the community
in a new way.
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During fiscal year 2020-21, changes to the GIA program include accepting applications for the
modified GIA program throughout the year and PCC to consider such applications on a monthly
basis – as opposed to the annual application period that has been followed historically.
Applications will be reviewed by a GIA subcommittee of PCC members and awards will be
recommended to the full PCC. Grants will be awarded in accordance with the outlined criteria
and at the discretion of the PCC. The funding amount per grant award will be fixed per
application and the program will be discontinued once the funding has been exhausted. Based on
the program budget of $100,000, there is a total of 40 grants available at the funding level of
$2,500 each. A new term within the modified GIA program allows for grant funding to be used
to fund production expenses as well as marketing expenses - both of which must be directly
related to the event or activity.
Additionally, the PCC has defined the event eligibility for consideration and award of the
modified GIA program, which requires events to be virtual or in-person passive. To be
considered for grant funding the event or activity must meet the current State and County health
and safety guidelines, including but not limited to size of gathering, type of gathering, adherence
to sanitization and distancing guidelines. Events that are political in nature, or represent a sole
party, candidate or affiliation are not eligible. Events must support the City’s meta goal of
economic recovery, stability, and resiliency and be in alignment with the City’s core values.
Grant requests must be for programs and events that occur during the funding cycle of July 1,
2020 – June 30, 2021. The complete list of program guidelines and specification are included as
Attachment A.
Additionally, the PCC has simplified the grant application which will be available as a digital
form for applicants to complete and submit (Attachment B). Applications submitted to the PCC
will be evaluated both in terms of the applicant and the grant proposal using the following
criteria:
• Organization must be a non-profit.
• Priority will be given to events that take place in the City of San Luis Obispo or events of
special benefit to the City of San Luis Obispo and its residents.
• Grant requests must be of cultural, social, and/or recreational benefit to the residents of the
City of San Luis Obispo.
• Events must be in line with public health and safety guidelines.
• Events must take place during the City’s fiscal year July 1, 2020 through June 30, 2021.
• Additional consideration will be given to events that address sustainability, diversity and
inclusivity practices.
• Events must support the City’s meta goal of economic recovery, stability, and resiliency and
be in alignment with the City’s core values.
• Application must adhere to the budget requirements outlined in the use of grant funding
including 25% of grant to be spent on marketing expenditures.
• Demonstrated financial need is considered, although events with potential promotional
benefit to the City of San Luis Obispo will be given higher consideration.
• Past grant performance of the organization is considered. Please note that integration of the
City’s logo and the recognition of the City’s support of the event are imperative to receive
grant funding for a consecutive year.
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The PCC will evaluate the effectiveness of this modified GIA program on an ongoing basis and will
modify the elements including applicant or event criteria, evaluation guidelines, and even the value
of the fixed grant amounts throughout the year as community needs evolve.
Program Communication & Outreach
The offering of this program will be widely communicated by the City and made accessible to
non-profit organizations within the City. The communication and outreach plan includes:
• Direct communication to previous GIA applicants and grant recipients
• Communication via the City website and social media channels
• Paid public notifications placements
• Press release to local media
• Partner organization outreach i.e. SLO Chamber of Commerce
Previous Council or Advisory Body Action
The following Council action was taken to support these recommendations:
• At the July 7, 2020 City Council meeting, the Council approved the 2020-21 Community
Promotions Program including the allocation of $100,000. (Attachment C)
The following advisory body actions were taken to support these recommendations:
• At the August 12, 2020 regular monthly meeting, the PCC approved the program
guidelines and application document for recommendation to City Council. (Attachment D)
Public Engagement
The public engagement was adequately done in order to prepare these recommendations to City
Council. All Advisory Body Meetings for the PCC were noticed in accordance with Brown Act
standards.
ENVIRONMENTAL REVIEW
The California Environmental Quality Act does not apply to the recommended action in this
report, because the action does not constitute a “Project” under CEQA Guidelines Sec. 15378.
FISCAL IMPACT
Budgeted: Yes Budget Year: 2020-21
Funding Identified: Yes
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Fiscal Analysis:
Funding Sources Current FY Cost
Annualized
On-going Cost
Total Project
Cost
General Fund –
Community Promotions $100,000 N/A $100,000
State
Federal
Fees
Other:
Total $100,000 N/A $100,000
During the adoption of the 2019-21 Financial Plan Supplement and 2020-21 Budget, the City
Council approved the PCC recommended allocation of $100,000 towards the Cultural GIA
program.
ALTERNATIVES
Deny request to authorize City Manager to execute various agreements and grant
expenditures for the Modified Cultural GIA Program. Staff does not recommend this
alternative because it will greatly reduce the efficiency and flexibility of the modified program to
meet the needs of the community.
Attachments:
a - 2020-21 Modified GIA Program Guidelines and Specification
b - 2020-21 Modified GIA Application (Draft)
c - Council Action Update dated 07/07/2020
d - Promotional Coordinating Committee Draft Minutes dated 08/12/2020
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City of San Luis Obispo Cultural Grants-In-Aid Program
FY 2020-21 Modified Program Guidelines and Specification
The City of San Luis Obispo's Promotional Coordinating Committee (PCC), under direction of the City Council,
recognizes that cultural, social and recreational organizations make significant contributions to the overall
quality of life in the City of San Luis Obispo. Accordingly, the City sponsors a Grants-In-Aid program to
promote such activities within the community. The City awards annual promotional grants totaling
approximately $100,000 to various organizations each year. Due to COVID-19 and the restrictions on group
gatherings, the PCC has temporarily modified the annual program to reflect the current environment for local
community events.
During fiscal year 2020-21, applications for the modified GIA program will be accepted throughout the year
and considered by the PCC monthly. Applications will be reviewed, and grants are awarded in accordance
with the criteria described herein and at the discretion of the PCC.
The funding amount per grant award will be fixed per application and the program will be discontinued once
the funding has been exhausted. Based on the program budget of $100,000, there is a total of 40 grants
available at the funding level of $2500 each.
Modified Cultural GIA Program Specifications:
1. Use of Funds: GIA funds are to be used for the production and marketing expenses related to execution
of an event or activity of cultural, social, and/or recreational benefit to the residents of the City of San
Luis Obispo.
2. Ongoing or Rolling Application Period: Applications for funding through the modified GIA program will be
accepted at any point throughout the year until funds are exhausted.
3. Application Submittal Deadline & Requirements: The cutoff date for application submittals is the 1st day
of each month. Applications received prior to or by 12:00 pm on the first day of each month will be
considered by the PCC during the next regular committee meeting. Example: Applications submitted
between September 2 – October 1 will be reviewed at the October 14 regular monthly meeting of the PCC.
All applications and supporting material must be submitted electronically through the digital GIA
Application FORM. Incomplete applications will not be accepted.
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4. Use of Grant Funding: Grant funding must exclusively be used to fund production and marketing expenses
directly related to the event or activity. Example expenditures include service fee for virtual platform,
COVID modifications, purchase of PPE, performer/artist/speaker. It is required that a minimum of 25%
($625) of the awarded funds must be spent on marketing/advertising expenses. Grants are not given for
the following expenses: office overhead, staff, equipment; scholarships / honoraria; or general
organization operating expenses.
5. Awarding of a Grant: Only one grant per event may be awarded, however organizations may be awarded
up to two separate grants within the fiscal year to support different programs.
6. Applicant Eligibility. To be considered for grant funding, organizations must have non -profit status
(Articles of Incorporation, 501(c)(3) or (c)(6) status, Federal ID number and Tax -Exempt Notification)
prior to grant submittal. Applicant organization must have a clearly stated purpose and function and
be responsible for the planning and provision of a cultural, social or recreational program/event.
Applicant must demonstrate that it has the managerial and fiscal competence to complete the
proposed project. The organization must be in good standing with the City. Final reporting and
organization history will be considered in funding recommendations and during each application
review. Organizations that received a prior promotional grant during a previous funding cycle must
have complied with all reporting requirements to be considered for a 2020-21 grant. The organization
must extend its program to the general public and may not exclude anyone by reason of race, religion,
sex, national origin, sexual orientation, age, physical, mental or economic status. The applicant
organization must comply with the final report evaluation process as requested by the Promotional
Coordinating Committee.
7. Event Eligibility: Events that are virtual or in-person passive are eligible for this grant. To be considered
for grant funding the event or activity must meet the current State and County health and safety
guidelines including but not limited to size of gathering, type of gathering, adherence to sanitization
and distancing guidelines. Events that are political in nature, or represent a sole party, candidate or
affiliation are not eligible. Events must support the City’s meta goal of economic recovery, stability,
and resiliency and be in alignment with the City’s core values. Grant requests must be for programs
and events that occur during the funding cycle of July 1, 2020 – June 30, 2021.
8. Application Evaluation: Applications submitted to the Promotional Coordinating Committee will be
evaluated both in terms of the applicant and the grant proposal using the following criteria:
• Organization must be a non-profit.
• Priority will be given to events that take place in the City of San Luis Obispo or events of special benefit
to the City of San Luis Obispo and its residents.
• Grant requests must be of cultural, social, and/or recreational benefit to the residents of the City of
San Luis Obispo.
• Events must be line with public health and safety guidelines.
• Events must take place during the City’s fiscal year July 1 through June 30.
• Additional consideration will be given to events that address sustainability, diversity and inclusivity
practices.
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• Events must support the City’s meta goal of economic recovery, stability, and resiliency and be in
alignment with the City’s core values.
• Application must adhere to the budget requirements outlined in the use of grant funding including
25% of grant to be spent on marketing expenditures.
• Demonstrated financial need is considered, although events with potential promotional benefit to
the City of San Luis Obispo will be given higher consideration.
• Past grant performance of the organization is considered. Please note that integration of the City’s
logo and the City’s support of the event are imperative in order to receive grant funding for a
consecutive year.
9. Application Disposition: Applications may be 1) Accepted or 2) Rejected by the PCC.
10. Disbursement of Funds: If the application is accepted by the PCC, the approved grant will be disbursed
via check within 60 days of receiving the signed grant agreement.
11. Final Reporting Requirements. If approved for funding, a final report including an administrator’s report,
statistical survey, financial report, recognition, and proof of funding must be turned in within 90 days of
funded event. Final report must be received and approved prior to submitting any additional applications.
12. Minimum Requirements: If approved for funding, event organizer will be held responsible to fulfill the
signed contract, final event reporting, repayment of unused or incorrectly used grant funds, and obtaining
all necessary permits for event use.
13. Committee Discretion: This application does not commit the PCC to award any grant or to pay any costs
incurred in the preparation of this application or to procure or contract for services or supplies. The City
through the PCC reserves the right to accept or reject any or all applications received, or to cancel in part
or in its entirety this application, if it is in the best interest of the City to do so. GIA funding are made
available at the City of San Luis Obispo PCC’s discretion.
How to Apply: The application must be submitted in the following manner
• Completed digital application submitted electronically through the digital GIA Application
FORM.
• tax exempt certification
• signed statement of limitations and payment disbursement (Attachment 4)
It is important that your application provide all the requested information. Clear, concise and original
applications are best.
Applications are due on or before 12:00 noon first day of each month for consideration that month.
PCC meetings are held on the second Wednesday of each month at 5:30 p.m. unless otherwise posted.
Requests for meeting attendance or questions can be sent to the City’s Tourism Manager Molly Cano at
mcano@slocity.org
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GIA APPLICATION FORM
DATE(S) OF
EVENT: ______________________________________________________________________
NAME OF
EVENT: ______________________________________________________________________
NAME OF ORGANIZATION:
ADDRESS OF ORGANIZATION: _________________________________________________
WEBSITE URL:________________________________________________________________
NAME OF EVENT CONTACT PERSON:
NAME OF ORG. CONTACT PERSON:
TELEPHONE NUMBER:
E-MAIL ADDRESS:
Please complete the entire application, answering all requests for information.
1. Provide a brief description of your organization and its cause including how this project or activity
supports the overall goals of the organization. (Word Limit: 250 max)
2. Provide a brief description of the event or activity the grant is being used to support. (Word Limit:
100 max)
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3. What is the expected event attendance? (Reference item 7 on the program specification document
for application guidelines and the Public Health guidance to ensure adherence)
4. Who is your target audience and how will you promote the event to reach your desired audience?
(Word Limit: 100 max and bulleted list is acceptable)
5. Do you plan to sell tickets or is it a free event?
Tickets____ Free____
If tickets are required, please provide the price range. ________________________________
6. Is your organization a local non-profit in the City of San Luis Obispo?
Yes ___ No ____
7. Will your event be held virtual, in person or a hybrid with both elements? (if completely virtual,
skip to question 10) (Reference item 7 on the program specification document for application
guidelines and the Public Health guidance to ensure adherence)
Virtual ___ In-Person Passive____ Hybrid____
8. Provide your safety plan describing how your event is adhering to gathering guidelines (social
distancing, reduced capacities, PPE, etc. Reference item 7 on the program specification document
for application guidelines and the Public Health guidance to ensure adherence) (Word Limit: 100
max and bulleted list is acceptable.)
9. Describe any environmental sustainability practices related to the event. (Word Limit: 100 max and
bulleted list is acceptable.)
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10. Describe how the organization will encourage inclusive participation from diverse populations. (Word
Limit: 100 max and bulleted list is acceptable.)
11. Grant Funding Allocation: Please provide the projected grant allocation in the chart below. Outline the
event component line item description for each projected expense and the corresponding projected
grant allocation. (Please note, a minimum of 25% or $625 of the grant funding must be allocated
toward marketing expenses.)
Event Component Expense Allocated Grant Amount
Total $
Be sure to include all supplemental materials as requested. Thank you.
Application due on the 1st of each month by 12:00 pm (noon) for consideration that month.
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Action Update
CITY OF SAN LUIS OBISPO CITY COUNCIL/DISASTER COUNCIL
Tuesday, July 7, 2020
Regular Meeting of the City Council / Disaster Council
CALL TO ORDER
A Regular Meeting of the San Luis Obispo City Council / Disaster Council was called to order on Tuesday,
July 7, 2020 at 6:00 p.m. via teleconference by Mayor Harmon.
A. RECEIVE AN UPDATE FROM THE EMERGENCY SERVICES DIRECTOR AND AFFIRM,
MODIFY OR REPEAL THE EMERGENCY SERVICES DIRECTOR PROCLAMATION
DATED JULY 1, 2020 CLOSING BARS AND OTHER ONSALE ALCOHOL SERVING
ESTABLISHMENTS OVER THE JULY 4, 2020 HOLIDAY WEEKEND AND LIMITING
BAR OCCUPANCY AND OTHER ONSALE ALCOHOL ESTABLISHMENTS TO 25%
UNTIL FURTHER ACTION
CARRIED 5-0 to adopt Resolution No. 11137 (2020 Series) entitled, “A Resolution of the City
Council of the City of San Luis Obispo, California, affirming actions of the Emergency Services
Director.” with modifications described in the agenda correspondence distributed prior to the Council
meeting.
APPOINTMENTS
1. ADVISORY BODY APPOINTMENT FOR AN UNSCHEDULED VACANCY ON THE
PROMOTIONAL COORDINATING COMMITTEE
CARRIED 5-0 to approve the appointment of Lori Lerian to the Promotional Coordinating
Committee as recommended by the Council Liaison Subcommittee.
CONSENT AGENDA
2. WAIVE READING IN FULL OF ALL RESOLUTIONS AND ORDINANCES
CARRIED 5-0, to waive reading of all resolutions and ordinances as appropriate.
3. MINUTES REVIEW - JUNE 16, 2020 CITY COUNCIL MEETING
CARRIED 5-0, to approve the minutes of the City Council meeting held on June 16, 2020.
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Action Update – City of San Luis Obispo City Council Meeting of July 7, 2020 Page 2
4. ADDITION OF THE PROPERTY AT 1789 SANTA BARBARA AVENUE TO THE MASTER
LIST OF HISTORIC RESOURCES AS THE LOZELLE AND KATIE FLICKINGER
GRAHAM HOUSE
CARRIED 5-0, to adopt Resolution No. 11139 (2020 Series) entitled, “A Resolution of the City
Council of the City of San Luis Obispo, California, adding the property located at 1789 Santa Barbara
Avenue to the Master List of Historic Resources as “The Lozelle and Katie Flickinger Graham
House” (HIST -0144-2020).”
5. SECOND READING OF ORDINANCE NO. 1684 AND 1685 (2020 SERIES) INTRODUCED
BY THE CITY COUNCIL ON JUNE 16, 2020, TO ADD LOCAL AMENDMENTS TO THE
ENERGY CODE IN TITLE 15 AND TO AMEND TITLE 17 TO PROVIDE LIMITED TERM
REGULATORY FLEXIBILITY TO SUPPORT ALL-ELECTRIC NEW BUILDINGS
CARRIED 4-0-1 (COUNCIL MEMBER PEASE RECUSED), to
1. Adopt Ordinance No. 1684 (2020 Series) entitled, “An Ordinance of the City Council of the City
of San Luis Obispo, California, establishing the Clean Energy Choice Program by amending the
City of San Luis Obispo Building Code to require higher energy performance for newly
constructed structures” implementing an Energy Reach Code entitled “Local Amendments to Part
6 (Energy) of the 2019 California Building Code” adding Chapter 15.04.110, entitled
“Amendments – California Energy Code”, to the Municipal Code; and
2. Adopt Ordinance No. 1685 (2020 Series) entitled, “An Ordinance of the City Council of the City
of San Luis Obispo, California, amending Title 17 (Zoning Regulations) of the Municipal Code
supporting the Clean Energy Choice Program (PL-CODE-0062-2020)” implementing regulatory
flexibility through December 31, 2022 in support of the Clean Energy Choice Incentive Program;
and
3. Direct staff to submit the approved local amendments and accompanying required submittal
forms and information to the California Energy Commission to initiate the local amendments to
California Energy Code review and approval process.
6. REQUEST OF TRANSITIONS-MENTAL HEALTH ASSOCIATION TO REALLOCATE
AFFORDABLE HOUSING FUNDS FROM BRANCH STREET APARTMENTS TO BISHOP
STREET STUDIOS
CARRIED 4-0-1 (COUNCIL MEMBER CHRISTIANSON RECUSED), to adopt Resolution No.
11140 (2020 Series) entitled, “A Resolution of the City Council of the City of San Luis Obispo,
California, approving the reallocation of Affordable Housing Funds to Transitions-Mental Health
Association from Branch Street Apartments to Bishop Street Studios (in the amount of $20,644).”
7. ADOPT A RESOLUTION UPDATING THE CITY’S MASTER FEE SCHEDULE, THE
CURRENT FEE FOR ENVIRONMENTAL IMPACT DETERMINATION, AND APPLY
NEEDED CORRECTIONS TO ADOPTED FEES
CARRIED 5-0, to adopt Resolution No. 111041 (2020 Series) entitled, “A Resolution of the City
Council of the City of San Luis Obispo, California, adopting new fees and amending the 2020-21
Master Fee Schedule.”
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Action Update – City of San Luis Obispo City Council Meeting of July 7, 2020 Page 3
8. CONSIDERATION OF REMOVAL OF ADVISORY BODY MEMBER
CARRIED 5-0, to approve the removal of James Papp from the Cultural Heritage Committee.
PUBLIC HEARING ITEMS AND BUSINESS ITEMS
9. AUTHORIZATION TO PURCHASE TWO ELECTRIC TRANSIT VEHICLES
CARRIED 5-0 to approve the purchase of two electric buses for $1,744,259 using the California
Department of Goods and Services Statewide Cooperative Purchasing Contract.
10. 2020-21 COMMUNITY PROMOTIONS PROGRAM – TOURISM BUSINESS
IMPROVEMENT DISTRICT & PROMOTIONAL COORDINATING COMMITTEE
CARRIED 5-0 to
1. Authorize the City Manager to enter into various contracts and program expenditures for the
TBID not to exceed the 2020-21 program budget of $1,014,000 (excludes staffing costs) based
on the recommendations by the TBID Board and the adopted TBID Fund revenue projections as
part of the 2020-21 Budget Supplement; and
2. Authorize the City Manager to enter into contracts utilizing the TBID Fund un-appropriated fund
balance from the 2019-20 fiscal year, following the completion of the City’s audited financial
statements, for tourism marketing expenditures in 2020-21 based on the recommendations by the
TBID Board; and
3. Authorize the City Manager to use the TBID Fund Reserve of $100,000 for tourism marketing
expenditures in 2020-21 in accordance with the TBID reserve policy; and
4. Authorize the City Manager to enter into various contracts and program expenditures for
Community Promotions not to exceed the 2020-21 program budget of $368,000 (excludes staffing
costs) based on the recommendations by the PCC.
11. CONSIDERATION OF THE 2020-21 HUMAN RELATIONS COMMISSION GRANTS-IN-
AID FUNDING RECOMMENDATIONS
CARRIED 4-0-1 (COUNCIL MEMBER CHRISTIANSON RECUSED) to
1. As recommended by the Human Relations Commission, approve the 2020-21 Grants-in-Aid
funding allocations in the amount of $150,000; and
2. Authorize the Community Development Director to execute agreements with each grant recipient.
12. CREATION OF A DIVERSITY, EQUITY, AND INCLUSION TASK FORCE
CARRIED 5-0 to adopt Resolution No. 11142 (2020 Series) entitled, “A Resolution of the City
Council of the City of San Luis Obispo, California, creating the Task Force for Diversity, Equity and
Inclusion and defining its term and charge.”
With the following changes:
• Taskforce members shall reside in the County of San Luis Obispo and have frequent affiliation
and knowledge of the City
• Replace the word prejudice with discrimination
• Marginallized cultural groups
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Action Update – City of San Luis Obispo City Council Meeting of July 7, 2020 Page 4
13. NOVEMBER 3, 2020 GENERAL MUNICIPAL ELECTION
CARRIED 5-0 to adopt Resolution No. 11143 (2020 Series) entitled “A Resolution of the City
Council of the City of San Luis Obispo, California, calling for the holding of a General Municipal
Election to be held on Tuesday, November 3, 2020, for the election of certain Officers as required by
the provisions of the Charter, adopting regulations for Candidate Statements, and requesting the
Board Of Supervisors of the County Of San Luis Obispo to consolidate a General Municipal Election
with the Statewide General Election to be held on November 3, 2020, pursuant to § 10403 of the
Elections Code with the change to the Resolution as stated at the meeting.
ADJOURNMENT
The meeting was adjourned at 9:48 p.m.
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DRAFT Minutes – Promotional Coordinating Committee Meeting of August 12, 2020 Page 1
Minutes - DRAFT
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, August 12, 2020
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to
order on Wednesday, August 12, 2020 at 5:30 p.m., by Chair Matteson via teleconference.
ROLL CALL
Present: Chair Dana Matteson, Vice Chair John Thomas, Members Ryan Heath, Stephanie
Stackhouse, Lori Lerian and John Conner
Absent: Member Samantha Welch
Staff: Tourism Manager Molly Cano and City Clerk Teresa Purrington
PUBLIC COMMENT ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
ACTION: UPON MOTION BY VICE CHAIR CONNER, SECONDED BY COMMITTEE
MEMBER THOMAS, CARRIED 6-0-1 (WITH MEMBER WELCH ABSENT), to approve the
Consent Agenda items 1 thru 7.
C.1 Minutes of the Meeting on July 8, 2020
C.2 2020-21 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Visitors Center Report
C.5 TOT Report
PRESENTATIONS
1. PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE
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DRAFT Minutes – Promotional Coordinating Committee Meeting of August 12, 2020 Page 2
Jacqui Clark-Charlesworth, SLO Chamber provided a PowerPoint presentation and
responded to Committee inquiries.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
BUSINESS ITEMS
1. SUPPORT LOCAL PROGRAM - #SLOready
Tourism Manager Molly Cano provided a PowerPoint presentation and responded to
Committee inquiries.
Public Comment
None.
--End of Public Comment--
ACTION: UPON MOTION BY COMMITTEE MEMBER LERIAN, SECONDED BY
COMMITTEE MEMBER STACKHOUSE, CARRIED 6-0-1 (WITH MEMBER WELCH
ABSENT), to reallocate the funds in the amount of $2000 for Support Local Influencer
program back to the PCC budget.
2. 2020-21 CULTURAL GIA MODIFIED PROGRAM
Tourism Manager Molly Cano provided a PowerPoint presentation and responded to
Committee inquiries.
Public Comment
None.
--End of Public Comment--
ACTION: UPON MOTION BY COMMITTEE MEMBER HEATH, SECONDED BY
COMMITTEE MEMBER THOMAS, CARRIED 6-0-1 (WITH MEMBER WELCH
ABSENT) to forward an approval recommendation to City Council regarding the modified
guidelines and application, as amended at the meeting.
PCC LIAISON REPORTS AND COMMUNICATION
1. COMMITTEE OUTREACH UPDATE – COMMITTEE REPORT
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DRAFT Minutes – Promotional Coordinating Committee Meeting of August 12, 2020 Page 3
Member John Thomas informed the Committee that the Greek Festival offically cancelled their
event for September.
2. TBID BOARD REPORT – TBID Meeting Minutes: July 8, 2020
John Conner provided a brief overview of the TBID Board Meeting.
3. TOURISM PROGRAM UPDATE
Tourism Manager Cano provided a brief Tourism Program update.
ADJOURNMENT
The meeting was adjourned at 6:42 p.m. The next Regular Promotinal Coordinating Committee
meeting is scheduled for Wednesday, September 9, 2020 at 5:30 p.m., via teleconference.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2020
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