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Home My WebLink About02-10-2021 PCC Agenda PacketCity of San Luis Obispo, Agenda, Planning Commission Agenda PROMOTIONAL COORDINATING COMMITTEE BOARD Wednesday, February 10, 2021 5:30 p.m. REGULAR MEETING Teleconference Based on the threat of COVID-19 as reflected in the Proclamations of Emergency issued by both the Governor of the State of California, the San Luis Obispo County Emergency Services Director and the City Council of the City of San Luis Obispo as well as the Governor’s Executive Order N-29-20 issued on March 17, 2020, relating to the convening of public meetings in response to the COVID-19 pandemic, the City of San Luis Obispo will be holding all public meetings via teleconference. There will be no physical location for the Public to view the meeting. Below are instructions on how to view the meeting remotely and how to leave public comment. Additionally, members of the Promotional Coordinating Committee (PCC) Board are allowed to attend the meeting via teleconference and to participate in the meeting to the same extent as if they were present. Using the most rapid means of communication available at this time, members of the public are encouraged to participate in PCC meetings in the following ways: 1. Remote Viewing - Members of the public who wish to watch the meeting can view: • View the Webinar (recommended for the best viewing quality): URL: https://slocity-org.zoom.us/j/99075201464?pwd=YXhtVlNVc2dqRzhDSEFlTlF6eHB6QT09 Telephone Attendee: +1 (669) 669-900-6833 Webinar ID: 990 7520 1464 Passcode: 740560 Note: The City is switching to Zoom Webinar for City Council Meetings. All attendees will enter the meeting muted. An Attendee tutorial is available on YouTube; please test your audio settings. 2. Public Comment - The PCC will still be accepting public comment for only items on the agenda. Public comment can be submitted in the following ways: • Mail or Email Public Comment o Received by 3:00 PM on the day of meeting - Can be submitted via email to: advisorybodies@slocity.org or U.S. Mail to City Clerk at 990 Palm St., San Luis Obispo, CA 93401 o Emails sent after 3:00 PM – Can be submitted via email to advisorybodies@slocity.org and will be archived/distributed to the Advisory Body after the meeting. Emails will not be read aloud during the meeting. • Verbal Public Comment o Received by 3:00 PM on the day of the meeting - Call (805) 781-7164; state and spell your name, mention the agenda item number you are calling about and leave your comment (limited to 3 minutes). All voicemails will be forwarded to the PCC members and saved as Agenda Correspondence. Voicemails will not be played during the meeting. o During the meeting – Members of the public who wish to provide public comment can join the webinar (instructions above). OncePublic Comment is opened for the item you would like to speak on, please raise your virtual hand. Your name will be called and your mic will be unmuted. You will have 3 minutes to speak. All comments submitted will be placed into the administrative record of the meeting. Promotional Coordinating Committee Board Agenda for February 10, 2021 Page 2 CALL TO ORDER Chair Dana Matteson ROLL CALL : Chair Dana Matteson, Vice Chair John Thomas, Ryan Heath, Stephanie Stackhouse, Samantha Welch, Lori Lerian and John Conner PUBLIC COMMENT: At this time, people may address the Committee about items not on the agenda. Persons wishing to speak should come forward and state their name and address. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. CONSENT ITEMS C.1 Minutes of the Meeting on January 13, 2021 C.2 2020-21 Community Promotions Budget Report C.3 SLO Chamber Monthly Public Relations Report C.4 SLO Chamber Visitors Center Report C.5 Modified GIA Marketing Support Report C.6 TOT Report C.7 Modified GIA Program: Grant Recommendation Report PRESENTATIONS 1. PUBLIC RELATIONS MONTHLY REPORT 10 mins Jacqui Clark-Charlesworth from the SLO Chamber will present the monthly report for the Public Relations activities. BUSINESS ITEMS 1. SUPPORT LOCAL PROGRAM UPDATE 15 mins Staff will provide an update to the committee on the Support Local campaign and the committee will discuss options for future efforts. 2. DOWNTOWN SLO BEAUTIFICATION PROJECTS 20 mins Bettina Swigger, CEO of Downtown SLO, will present a partnership proposal for beautification efforts in the downtown for the committee to consider. 3. MODIFIED CULTURAL GIA PROGRAM AMENDMENT 25 mins Based on the recommendation of the GIA subcommittee, staff will present program adjustments to the current modified cultural GIA program. PCC LIAISON REPORTS AND COMMUNICATION Promotional Coordinating Committee Board Agenda for February 10, 2021 Page 3 1. GIA LIASION REPORT – Liaison Assignments 2. COMMITTEE OUTREACH UPDATE – Committee Report 3. TBID BOARD REPORT – TBID Meeting Minutes: January 13, 2021 4. TOURISM PROGRAM UPDATE ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for Wednesday, March 10 , 2021 , 2020 at 5:30 p.m. held remotely and via teleconference. The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7100 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7107. Meeting audio recordings can be found at the following web address: http://opengov.slocity.org/WebLink/1/fol/61016/Row1.aspx DRAFT Minutes – Promotional Coordinating Committee Meeting of January 13, 2021 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, January 13, 2021 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, January 13, 2021 at 5:58 p.m., by Chair Matteson via teleconference. ROLL CALL Present: Committee Members John Conner, Ryan Heath, Lori Lerian, Stephanie Stackhouse, Samantha Welch, Vice Chair John Thomas, and Chair Dana Matteson, Absent: None Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian PUBLIC COMMENT ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS ACTION: UPON MOTION BY COMMITTEE MEMBER THOMAS, SECONDED BY COMMITTEE MEMBER WELCH, CARRIED 7-0 to approve the Consent Agenda items 1 thru 6. C.1 Minutes of the Regular Meeting on December 9, 2020 C.2 2020-21 Community Promotions Budget Report C.3 SLO Chamber Monthly Public Relations Report C.4 SLO Chamber Visitors Center Report C.5 TOT Report C.6 Modified GIA Program: Grant Recommendation Report DRAFT Minutes – Promotional Coordinating Committee Meeting of January 13, 2021 Page 2 PRESENTATIONS 1. PUBLIC RELATIONS, VISITOR SERVICES and GIA QUARTER REPORT SLO Chamber of Commerce representatives, Jacqui Clark-Charlesworth and Dusty Colyer- Worth, provided a PowerPoint presentation review and responded to Committee inquiries. Public Comment None. --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1. SUPPORT LOCAL PROGRAM UPDATE Ashlee Akers and Megan Condict, Verdin Marketing, presented the second quarter report on the Support Local marketing activities followed by the campaign concept options and program recommendations for the final phase (Phase 3) of the program for FY 20-21. Public Comment None. --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER THOMAS, SECONDED BY COMMITTEE MEMBER HEATH, CARRIED 7-0 to approve $3600 in additional funding for Phase 3 of the program as presented. 2. SERIES 3 BANNER PROJECT Katy McGrath, Badger Branding, presented the Series 3 banner design concept designs for the committee’s review and approval. Public Comment None. --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER CONNER, SECONDED BY COMMITTEE MEMBER LERIAN, CARRIED 7-0 to approve the neon color featured Series 3 banner design and an additional expenditure of $960 for execution. DRAFT Minutes – Promotional Coordinating Committee Meeting of January 13, 2021 Page 3 3. FY 20-21 MID YEAR BUDGET REVIEW Tourism Manager Cano presented the FY 2020-21 mid-year budget status and responded to committee inquiries. The Committee discussed the various un-committed budget balances and gave staff direction on committee priorities. Public Comment None. --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER THOMAS, SECONDED BY COMMITTEE MEMBER STACKHOUSE, CARRIED 7-0 to fund $18,000 for the large downtown banner project. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIAISON REPORT – Liaison Assignments Chair Matteson reported out on the San Luis Obispo Museum of Art. 2. COMMITTEE OUTREACH UPDATE Committee Member Lerian reported on serving on the artist jury for the recent San Luis Obispo Art Museum art installation. 3. TBID BOARD REPORT – TBID Meeting Minutes: December 9, 2020 John Conner provided a brief overview of the TBID Board Meeting. 4. TOURISM PROGRAM UPDATE Tourism Manager Cano provided a brief Tourism Program update. ADJOURNMENT The meeting was adjourned at 7:54 p.m. The next Regular Promotinal Coordinating Committee meeting is scheduled for Wednesday, February 10, 2021 at 5:30 p.m., via teleconference. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2020 Community Promotions Budget 2020-21 Budget 2020-21 Amount Budget 404,143$ Returned Funds (Previous Year GIA)-$ Total Budget 404,143$ Expenditure Last Updated 2/4/2021 Expenditure Allocated Committed/Exp ended Available Balance Contractor Grants-in-Aid Funding 100,000$ 27,500$ 72,500$ GIA Recipients Grants-in-Aid Marketing Support Contract 30,000$ 30,000$ Chamber of Commerce Community Placemaking & Recovery Projects 50,000$ 37,190$ 12,810$ Various: Verdin; Various Influnecers General Contract Services 6,646$ -$ 6,646$ Various Visitors Center 119,600$ 119,600$ Chamber of Commerce PR Contract 46,213$ 46,213$ Chamber of Commerce Downtown Maps 9,000$ -$ Chamber of Commerce Support Cost 5,000$ -$ City Administration Administration 37,685$ 37,685$ City Administration Total 404,143$ 298,188$ 91,956$ Funds Remaining -$ 105,956$ Report to City of SLO – TBID and PCC Public Relations Contract January 2021 PR Activity Implementation/Proactive work 1)Continued planning Part 2 of the Think Differently series 2)Pitched Support Local ‘Buy Local Bonus’ program again as well as ‘Bonus Bonus’ 3)Continued working with the City on the ‘Buy Local Bonus’ program 4)Drafted ‘Meet Your Neighborhood Music Store’ Q&A for VisitSLO.com 5)Drafted ‘Meet Your Neighborhood Caterer’ Q&A for VisitSLO.com 6)Drafted ‘Meet Your Neighborhood Executive Chef’ Q&A for VisitSLO.com 7)Continued working with Verdin on Support Local Campaign and implementation 8)Continued working with the City and Noble Studios on overall tourism marketing campaign Responsive leads 1)Worked with DCI to pitch SLO Brew & Taco Work’s ‘First Tortilla Chip Beer’ to freelancers that write for VinePair and Forbes 2)Pitched San Luis Creek Lodge and Garden Street Inn to freelancer Tanvi Chheda for Westways as new/remodeled hotels for a Fall Getaway 3)Offered fact checking for National Geographic Kids Partnerships 1)Provided photos of the Maxine Lewis chalk art via Visit CA for a story by freelancer Kristin Braswell for Kayak 2)Offered eateries for inclusion to Visit CA for blog on Buy Local Bonus 3)Provided a list of woman and Black owned businesses to SLO CAL 4)Connected with Chamisal/Malene on a potential influencer partnership 5)Continued working with SLO CAL on wellness charcuterie media packages 6)Pitched the following content to Visit California: a)Exclusive & Private Places to Spend Valentine's Day i)Experience a preponderance of pink this Valentine's Day b)The Road Less Traveled: Unknown Spring Road Trips i)"SLO" down while touring California's HWY 1 c)How to Dine in California NOW i)Bear & The Wren eatery in San Luis Obispo d)New 2021 Instagram Views i)Rooftop view from Hotel SLO ii)Hotel Cerro's Pool Terrace iii)Parklet Oases in San Luis Obispo Report to City of SLO – TBID and PCC Public Relations Contract January 2021 Media Placements 1.KEYT, City of San Luis Obispo offers gift cards to residents who shop local during the pandemic RESULT: Proactive pitching PILLAR: Support Local MENTIONS: Junk Girls, Rib Line UVPM: 131,000 AD VALUE: $30.15 2.KCBX, Some SLO County businesses reopen as regional stay-at-home orders lift RESULT: Proactive pitching PILLAR: Support Local MENTIONS: Buy Local Bonus, Novo, Luna Red UVPM: 7,000 AD VALUE: $1.68 3.The Tribune, SLO County regional stay-at-home order lifts as business owners rejoice: ‘It’s awesome’ RESULT: Proactive pitching PILLAR: Support Local MENTIONS: Buy Local Bonus, Novo, Luna Red, Mint + Craft UVPM: 856,000 AD VALUE: $393.88 4.KSBY, San Luis Obispo to reward customers for shopping local RESULT: Proactive pitching PILLAR: Support Local MENTIONS: Buy Local Bonus UVPM: 207,400 AD VALUE: $47.69 5.KSBY, 'Buy Local Bonus' Program brings more business to San Luis Obispo January 2020-21 YTD UVPM 184,305,265 2,079,956,025 AD VALUE $93,650.74 $626,342.30 PLACEMENTS 25 89 Report to City of SLO – TBID and PCC Public Relations Contract January 2021 RESULT: Proactive pitching PILLAR: Support Local MENTIONS: Buen Dia UVPM: 207,400 AD VALUE: $47.69 6.KVEC, First Look with Andy Morris interview with Molly Cano RESULT: Proactive pitching PILLAR: Support Local MENTIONS: Buy Local Bonus UVPM: 1,327 7.OYSTER.COM & FRESNO BEE PRINT, 8 Underrated U.S. Destinations That Should Be on Your Radar in 2021 RESULT: Ongoing media relationship PILLAR: Outdoors, Cultural, Beer/Wine, Culinary, Family MENTIONS: San Luis Creek Lodge, Bubblegum Alley, Farmers’ Market UVPM: 384,000 AD VALUE: $88.36 8.HEMISPHERES, Out of Office...Sort Of RESULT: Strategic partnership PILLAR: Cultural, Family MENTIONS: Hotel San Luis Obispo, Mission UVPM: 562,038 AD VALUE: $100 9.BUDGET TRAVEL, Outdoor holiday celebrations around the United States RESULT: Strategic partnership PILLAR: Cultural MENTIONS: Mission Plaza UVPM: 56,000 AD VALUE: $12.93 10.LOVE EXPLORING, Check in to these time warp hotels from the past RESULT: Ongoing media relationship PILLAR: Cultural MENTIONS: Madonna Inn UVPM: 67,200,000 AD VALUE: $15,400.00 11.VISIT CALIFORNIA, New 2021 Instagram Views Report to City of SLO – TBID and PCC Public Relations Contract January 2021 RESULT: Partnership pitching PILLAR: Cultural MENTIONS: Hotel Cerro UVPM: 100 12.VISIT CALIFORNIA, 7 Fun Ways To Eat, Drink, And Support Local Businesses RESULT: Partnership pitching PILLAR: Support Local, Culinary, Beer/Wine MENTIONS: Buy Local Bonus, Big Sky Café, SLO Provisions, Gold Rush Steak House, Madonna Inn UVPM: 100 13.GREEN MATTERS, A Running List of Cities, Restaurants, and Hotels That Have Banned Plastic Straws PILLAR: Outdoors UVPM: 94,000 AD VALUE: $21.51 14.LOVE EXPLORING, The most unique hotel stay in every state PILLAR: Cultural MENTIONS: Madonna Inn UVPM: 67,200,000 AD VALUE: $15,400.00 15.FINANCE BUZZ, 15 of the World's Most Scenic Train Rides PILLAR: Outdoors MENTIONS: Amtrak UVPM: 500 16.THE BEER CONNOISSEUR, PASO ROBLES DAILY NEWS & OTHERS, SLO Brew and Taco Works Create World's First Tortilla Chip Beer PILLAR: Beer/Wine, Culinary MENTIONS: SLO Brew, Taco Works UVPM: 42,200,000 AD VALUE: $12,600.00 17.THE TRIBUNE & MCCLATCHY AFFILIATES, SLO Brew, Taco Works create ‘world’s first tortilla chip beer.’ What does it taste like? PILLAR: Beer/Wine, Culinary MENTIONS: SLO Brew, Taco Works UVPM: 1,700,000 AD VALUE: $1,300.00 Report to City of SLO – TBID and PCC Public Relations Contract January 2021 18.MERCURY NEWS, California beer news: Pliny the Younger will be shipped! PILLAR: Beer/Wine MENTIONS: Liquid Gravity Brewing UVPM: 3,800,000 AD VALUE: $48,100 19.BON TRAVELER, The Coolest Design Hotels In California PILLAR: Cultural MENTIONS: San Luis Creek Lodge UVPM: 7,000 AD VALUE: $1.60 Local: 20.KSBY, San Luis Obispo Museum of Art's first outdoor mural by Puerto Rican artist now available for viewing PILLAR: Cultural UVPM: 207,400 AD VALUE: $47.69 21.PASO ROBLES DAILY NEWS, San Luis Obispo Museum of Art unveils outdoor mural ‘Pacificaribbean’ PILLAR: Cultural UVPM: 7,000 AD VALUE: $1.60 22.KSBY, Downtown San Luis Obispo lights change from holiday to inspirational theme PILLAR: Cultural UVPM: 207,400 AD VALUE: $47.69 23.PASO ROBLES DAILY NEWS, City of SLO receives top score in energy-efficient economy challenge PILLAR: Outdoors UVPM: 36,000 AD VALUE: $8.27 24.KCPR, 5 of the best coffee shops and cafes in San Luis Obispo PILLAR: Cultural UVPM: 2,000 25.KCPR, Supreme sandwich delis you can only experience in SLO Report to City of SLO – TBID and PCC Public Relations Contract January 2021 PILLAR: Culinary UVPM: 2,000 Report to City of SLO – PCC Visitor Services Contract January 2021 Visitor Interaction January 2020 December 2020 January 2021 Walk-ins 5,029 5,154 4,057 Phone calls 478 809 837 Emails & Digital 541 1,627 1,646 Visitor Center Highlights • Open to best serve our community and visitors . • Working collaboratively with City and regional partners to navigate community through COVID-19 crisis. • Promoting efforts to support local businesses – collaborated, launched, and administrating the Buy Local Bonus program. • Enjoyed helping every guest that walked through our doors, calls, emails, or otherwise engages from a safe distance. Demographic Snapshot International travelers 0 Asia 0% Africa 0% Europe 0% Australia/New Zealand 0% United Kingdom 0% North America 0% South America 0% Domestic travelers (outside of CA.) 869 West 7% West Coast 24% East Coast 17% Southwest 18% Midwest 18% South 16% California travelers 1,833 Northern CA 18% Southern CA 23% Central Coast 45% Central Valley 13% Desert 1% Grants-in-Aid Marketing Support January 2021 Report Month Applied Event Month Organization Event EC PR PC VC SM MTG ST HD Oct-20 Oct. 17, Nov. 8, Nov. 22, Dec. 12 Cal Poly Corporation on behalf of Cal Poly Arts The Muse Hour NA NA NA NA NA NA NA NA Oct-20 Oct. 3, Nov. 14, Feb. 6, Mar. 6, May 1 San Luis Obispo Symphony Drive-In and Virtual Concert Series X X Oct-20 Dec. 4 - Apr. 2 San Luis Obispo Repertory Theatre The Intermission Show and Virtually Live Online at SLO REP X X Oct-20 Apr. 13, 20, 27 Spokes Strategies to Survive and Thrive During Times of Crisis Nov-20 Jan. 7-28 JCC Federation of SLO SLO Jewish Film Festival X NA D D X D D NA Nov-20 Feb. 1 - Apr. 30 Ecologistics and R.A.C.E. Matters SLO BELONGING 2021 Nov-20 Jan. 9 San Luis Obispo Art Museum SLOMA Mural Project NA NA NA X NA NA NA NA Dec-20 Feb. 6 SLO Classical Academy On being human: Classical education as a bridge across divides X X X X X D D D Dec-20 Mar. 9-14 SLO International Film Festival SLO Film Festival Black is current month, gray is past work Boxes marked with "D" indicate that recipients knew about service and declined to utilize. Boxes marked with "NA" indicate that either due to timing of event services or format of event, services were not applicable. 9 Total; 6 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, Visit SLO PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG- Met with Groups virtually and offered online event advice and support ST- Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 Change +/- July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 535,691$ -41.3% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 617,025$ -25.3% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 647,535$ -10.1% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 567,755$ -20.2% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 361,846$ -39.0% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 207,163$ -57.6% January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ -100.0% February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ -100.0% March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ -100.0% April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ -100.0% May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ -100.0% June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ -100.0% Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 2,937,015$ -53.3% 2019-20 2020-21 Change +/-2019-20 2020-21 Change +/-2019-20 2020-21 Change +/- July 80.0 54.5 -31.9 184.4 165.96 -10.0 147.59 90.53 -38.7 August 77.1 61.0 -21.0 173.97 162.84 -6.4 134.18 99.27 -26.0 September 73.3 63.1 -14.0 159.48 167.66 5.1 116.97 105.79 -9.6 October 73.0 61.9 -15.2 156.99 162.18 3.3 114.56 100.38 -12.4 November 67.4 49.85 -25.5 147.11 145.06 -0.8 99.17 72.32 -26.1 December 57.7 33.32 -42.0 134.41 123.53 -7.6 77.59 41.16 -46.4 January 62.3 130.45 81.27 February 65.4 145.83 95.42 March 34.6 131.11 45.39 April 17.7 95.53 16.95 May 34.5 119.15 41.15 June 49.3 152.80 75.39 Total/Average 57.72 60.13 -20.5 144.27 164.66 -2.0 87.14 98.99 -21.7 Updated: 2/5/2021 TOT Comparison *Figures from Smith Travel Research Report Occupancy ADR RevPAR Promotional Coordinating Committee Agenda Report DATE: February 4, 2021 FROM: PCC GIA Committee Prepared By: Molly Cano, Tourism Manager SUBJECT: January Grants-In-Aid Awards RECOMMENDATION As recommended by the PCC GIA Committee, approve following grant recipients: Organization Name Event Name History Center of San Luis Obispo County Carnegie Lectures: The Quick and the Dead – Mission Plaza in the 1858 Committee of Vigilance Front Porch SLO Front Porch Community Nights DISCUSSION Background The PCC has been offering Cultural GIA funding for decades. Local non-profit organizations utilize the funding to provide cultural, recreational, or social activities in our community. Due to COVID-19 and the current restrictions on large group gatherings, the PCC was forced to terminate the regular Cultural GIA application process and establish a modified program that meets the current needs of the community. The PCC has reconfigured the GIA program to reflect the current realities and needs of local community events, but has maintained the full allocation ($100,000 in funding and the opportunity for up to $30,000 in promotional support services) intended to support these grants within the program budget to support events in the community in a new way. The PCC has a total of 40 grants at $2500 each to award during the 2020-21 fiscal year. December Application Consideration The PCC received applications from two organizations for consideration: History Center of San Luis Obispo County (History Center), and Front Porch SLO. Both applications met the applicant and event eligibility criteria and have unanimously been recommended by the committee for a grant award. City of San Luis Obispo, Title, Subtitle History Center: Carnegie Lectures: The Quick and the Dead – Mission Plaza in the 1858 Committee of Vigilance – Hybrid Event; March 5th, 2021 This event will have two main components: 1. The Carnegie Lecture taking place via Zoom on Friday, March 5 at 5:30; and 2. A Self-Guided Walking Tour available free to all attendees, to be distributed in both printed and virtual formats. The lecture will feature noted historian Pete Kelley, whose new book The Quick and the Dead re- examines the 1858 vigilante lynchings which took place in present-day Mission Plaza. An estimated 100-250 online participants are expected at the virtual lecture. The Self-Guided Walking Tour will allow the audience to see the places where the events happened, and to understand the history in context of the place. The Tour will prominently feature the 1858 home of Captain John Wilson and Ramona Carrillo Pacheco de Wilson (now the History Center and Carnegie Library) however these areas included in the tour will only include outdoor public spaces. The Self-Guided Walking Tour document includes reminders regarding PPE and social distancing. The guide will also be distributed electronically. The nature of the historical events will interest people who care about history, architecture, sociology, criminal justice, and racial and economic equity. Front Porch SLO: Front Porch Community Nights – Hybrid Event; Wednesdays 3/31 – 6/2, 2021 Every Wednesday night between March 31st and June 2nd, Front Porch SLO plans to prepare meal kits for 75 to 100 people for households to prepare a meal together. Along with this, Front Porch SLO plans to hold a community nights either on Zoom, or outdoors and socially distanced (with a maximum of 25 in attendance), on pertinent issues facing our communities and the world through discussions, trivia, and guest speakers. Example topics include: intersectional environmentalism, prisoners’ advocacy, and histories of diverse populations. Beyond the social benefit of guest speakers and socially distanced interaction, food insecurity is a problem facing a diverse group of people—the Community Night free meals will hope to address this issue in some small way. GIA Program Status Currently of the 40 total grants to be awarded by the PCC, there have been 9 granted thus far. These two awarded grants would allow for 29 remaining grants to support additional future events. PCC Liaison Assignments Event Name Organization Name PCC Liaison Assignment Carnegie Lectures History Center John Thomas City of San Luis Obispo, Title, Subtitle Front Porch Community Nights Front Porch SLO Samantha Welch Organization Name Event Name Event Date Organization Address WebsiteOrg. Contact Person E‐mail Address Approved PCC Liaisons Cal Poly Corporation (on behalf of Cal Poly Arts)The Muse HourOct. 17 (Karamo), Nov. 8 (Lila Downs), Nov. 22 (Rhiannon Giddens), Dec. 12 (Pink Martini) 1 Grand Avenue sss.calpoly.arts.orgDenise Leader Stoeberdleaders@calpoly.eduyes John Conner San Luis Obispo SymphonyDrive‐In & Virtual Concert Series10/3/20, 11/14/20, 2/6/21, 3/6/21, 5/1/2175 Higuera St, Suite 160, San Luis Obispo, CA 93401 http://slosymphony.orgAnna James Miller, Executive Directoranna@slosymphony.orgyes Samantha SLO Repertory TheatreThe Intermission Show and Virtually Live Online at SLO REPDecember 4, 2020 – April 2, 2021 PO Box 122, San Luis Obispo, CA 93406 www.slorep.org Patty Thayerpatty@slorep.orgyes John Thomas SpokesStrategies to Survive and Thrive During Times of CrisisApril 13, 20, 273765 S. Higuera St, San Luis Obispo, CA 93401 https://www.spokesfornonprofits.org/ Michael Simkinsceo@spokesfornonprofits.orgyes Lori JCC‐Federation of SLOSLO Jewish Film FestivalJanuary 7‐28, 2021875 Laureate Lane, San Luis Obispo, CA 93405www.jccslo.comBobby Naimarkinfo@jccslo.comyes Ryan BELONGING 2021Ecologistics, Inc./R.A.C.E. Matters02/01/21‐04/30/21 633 Ramona Ave., Space 103, Los Osos, CA 93402ecologistics.org AND https://www.racemattersslo.org/Stacey Huntstacey@ecologistics.orgyes StephanieSLOMA Mural ProjectSan Luis Obispo Museum of Art1/9/2021 1010 Broad Street, San Luis Obispo, CA 93401 sloma.org Leann Standishlstandish@sloma.orgyes Dana SLO Classical AcademyOn being human: Classical education as a bridge across divides2/6/2021 165 Grand Avehttps://sloclassical.org/Cozy Faber cfaber@sloclassical.org yes Ryan San Luis Obispo International Film FestivalSLO Film FestivalMarch 9th‐14th 2021 P.O Box 1449 slofilmfest.org Skye McLennan skye@slofilmfest.org yes John Conner History Center of San Luis Obispo CountyCarnegie Lectures: The Quick and the Dead – Mission Plaza in the 1858 Committee of Vigilance3/5/2021 696 Monterey Street, San Luis Obispo, CA 93401www.historycenterslo.org Thomas Kesslerdirector@historycenterslo.orgyes John Thomas Front Porch SLOFront Porch Community Nights3/31, 4/7, 4/14, 4/21, 4/28, 5/5, 5/12, 5/19, 5/26, 6/21468 E Foothill Boulevard Frontporchslo.org Paul Gillis‐Smith Paul@frontporchslo.orgyes Samantha 2020‐21 Modified GIA Master Database DRAFT Minutes – Tourism Business Improvement District Board Meeting of 01/13/2021 Pg. 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, January 13, 2021 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER The regular teleconference meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on January 13, 2021 at 10:01 a.m. held via GoToWebinar by Chair John Conner. ROLL CALL Present: Chair John Conner, and Members LeBren Young-Harris, Pragna Patel-Mueller, David Smith and Natalie Ward Absent: Vice Chair Clint Pearce Staff: Tourism Manager Molly Cano and City Clerk Teresa Purrington PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. --End of Public Comment-- CONSENT ITEMS ACTION: MOTION BY BOARD MEMBER YOUNG-HARRIS SECONDED BY BOARD MEMBER SMITH, CARRIED 5-0-1 (WITH VICE CHAIR PEARCE ABSENT) TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 7. C.1 Minutes of Meeting on Wednesday, December 9, 2020 C.2 Smith Travel Report C.3 Transient Occupancy Tax (TOT) Report C.4 Chamber Public Relations Monthly Report C.5 Chamber Visitor Center Monthly Report C.6 Noble Studios & DCI Marketing Monthly Report C.7 Notice of Recruitment – John Byrns Public Comment None. --End of Public Comment— DRAFT Minutes – Tourism Business Improvement District Board Meeting of 01/13/2021 Pg. 2 PRESENTATIONS 1. MARKETING SERVICES QUARTER REPORT Shyla Linder, Noble Studios and Daniella Middleton, presented the second quarter report for the marketing activities for the SLO TBID. 2. PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT Jacqui, Clark-Charlesworth and Dusty Colyer-Worth, SLO Chamber presented the quarter report for the Public Relations and Guest Services activities with the SLO TBID. BUSINESS ITEMS 1. TBID FINANCIAL UPDATE: FY 19-20 FUND BALANCE & FY 20-21 MID YEAR BUDGET UPDATE Financial Analyst, Jacob Nunez presented the FY 19-20 Fund Balance update as well as the FY 20-21 Mid-Year revenue update for the TBID. Public Comment None. --End of Public Comment-- No action was taken on this item. TBID LIAISON REPORTS AND COMMUNICATION 1. HOTELIER UPDATE – Board Members provided updates. 2. MARKETING COMMITTEE UPDATE – None 3. MANAGEMENT COMMITTEE UPDATE – None 4. PCC UPDATE – Chair Conner highlighted the PCC’s December 9, 2020 meeting. 5. VISIT SLO CAL UPDATE – None 6. TOURISM PROGRAM UPDATE – Staff Report from Tourism Manager Cano. ADJOURNMENT The meeting was adjourned at 11:20 a.m. The next Tourism Business Improvement District Board meeting is scheduled for Wednesday, February 10, 2021 at 10:00 a.m. held remotely and via teleconference. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX