The URL can be used to link to this page

Home My WebLink About03-10-2021 PCC Agenda PacketCity of San Luis Obispo, Agenda, Planning Commission Agenda PROMOTIONAL COORDINATING COMMITTEE BOARD Wednesday, March 10, 2021 5:30 p.m. REGULAR MEETING Teleconference Based on the threat of COVID-19 as reflected in the Proclamations of Emergency issued by both the Governor of the State of California, the San Luis Obispo County Emergency Services Director and the City Council of the City of San Luis Obispo as well as the Governor’s Executive Order N-29-20 issued on March 17, 2020, relating to the convening of public meetings in response to the COVID-19 pandemic, the City of San Luis Obispo will be holding all public meetings via teleconference. There will be no physical location for the Public to view the meeting. Below are instructions on how to view the meeting remotely and how to leave public comment. Additionally, members of the Promotional Coordinating Committee (PCC) Board are allowed to attend the meeting via teleconference and to participate in the meeting to the same extent as if they were present. Using the most rapid means of communication available at this time, members of the public are encouraged to participate in PCC meetings in the following ways: 1. Remote Viewing - Members of the public who wish to watch the meeting can view:  View the Webinar (recommended for the best viewing quality): URL: https://slocity-org.zoom.us/j/95065119800?pwd=WkJEblFRUjhwK0xMVGsyMEF6dVhldz09 Telephone Attendee: +1 (669) 669-900-6833 Webinar ID: 950-6511-9800 Passcode: 750476 Note: The City is switching to Zoom Webinar for City Council Meetings. All attendees will enter the meeting muted. An Attendee tutorial is available on YouTube; please test your audio settings. 2. Public Comment - The PCC will still be accepting public comment for only items on the agenda. Public comment can be submitted in the following ways:  Mail or Email Public Comment o Received by 3:00 PM on the day of meeting - Can be submitted via email to: advisorybodies@slocity.org or U.S. Mail to City Clerk at 990 Palm St., San Luis Obispo, CA 93401 o Emails sent after 3:00 PM – Can be submitted via email to advisorybodies@slocity.org and will be archived/distributed to the Advisory Body after the meeting. Emails will not be read aloud during the meeting.  Verbal Public Comment o Received by 3:00 PM on the day of the meeting - Call (805) 781-7164; state and spell your name, mention the agenda item number you are calling about and leave your comment (limited to 3 minutes). All voicemails will be forwarded to the PCC members and saved as Agenda Correspondence. Voicemails will not be played during the meeting. o During the meeting – Members of the public who wish to provide public comment can join the webinar (instructions above). Once Public Comment is opened for the item you would like to speak on, please raise your virtual hand. Your name will be called and your mic will be unmuted. You will have 3 minutes to speak. All comments submitted will be placed into the administrative record of the meeting. Promotional Coordinating Committee Board Agenda for March 10, 2021 Page 2 CALL TO ORDER Chair Dana Matteson ROLL CALL: Chair Dana Matteson, Vice Chair John Thomas, Ryan Heath, Stephanie Stackhouse, Samantha Welch, Lori Lerian and John Conner PUBLIC COMMENT: At this time, people may address the Committee about items not on the agenda. Persons wishing to speak should come forward and state their name and address. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. CONSENT ITEMS C.1 Minutes of the Meeting on February 10, 2021 C.2 2020-21 Community Promotions Budget Report C.3 SLO Chamber Monthly Public Relations Report C.4 SLO Chamber Visitor Center Report C.5 SLO Chamber Modified GIA Marketing Support Report C.6 TOT Report C.7 Modified GIA Program: Grant Recommendation Report PRESENTATIONS 1. PUBLIC RELATIONS MONTHLY REPORT 10 mins Jacqui Clark-Charlesworth from the SLO Chamber will present the monthly report for the Public Relations activities. BUSINESS ITEMS 1. PLAZA PARTNERSHIP & GIA MARKETING SUPPORT AMENDMENT 15 mins Staff will share an update on the Plaza Partnership program. The Chamber will present the proposed amendments to the GIA Marketing Support agreement for the Plaza Partnership modification. 2. SERIES 4 BANNER PROJECT 10 mins The committee will discuss the approach to the series 4 banner project expected for installation in Summer 2021. 3. FY 21-22 BUDGET PROCESS 15 mins Staff will discuss the timeline and process for the development of the 2021-22 budget for the PCC program. 4. ELECTION OF CHAIR & VICE-CHAIR AND SUBCOMMITTEE APPOINTMENTS 5 mins The committee will elect a Chair and Vice-Chair for the term of April 2021 to March 2022. The PCC will also appoint new two new members to the GIA subcommittee. Promotional Coordinating Committee Board Agenda for March 10, 2021 Page 3 PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIASION REPORT – Liaison Assignments 2. COMMITTEE OUTREACH UPDATE – Committee Report 3. TBID BOARD REPORT – TBID Meeting Minutes: February 10, 2021 4. TOURISM PROGRAM UPDATE ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for Wednesday, April 14, 2021, 2020 at 5:30 p.m. held remotely and via teleconference. The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7100 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7107. Meeting audio recordings can be found at the following web address: http://opengov.slocity.org/WebLink/1/fol/61016/Row1.aspx DRAFT Minutes – Promotional Coordinating Committee Meeting of January 13, 2021 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, January 13, 2021 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, January 13, 2021 at 5:58 p.m., by Chair Matteson via teleconference. ROLL CALL Present: Committee Members John Conner, Ryan Heath, Lori Lerian, Stephanie Stackhouse, Samantha Welch, Vice Chair John Thomas, and Chair Dana Matteson, Absent: None Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian PUBLIC COMMENT ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS ACTION: UPON MOTION BY COMMITTEE MEMBER CONNER, SECONDED BY VICE CHAIR THOMAS, CARRIED 7-0 to approve the Consent Agenda items 1 thru 7. C.1 Minutes of the Meeting on January 13, 2021 C.2 2020-21 Community Promotions Budget Report C.3 SLO Chamber Monthly Public Relations Report C.4 SLO Chamber Visitors Center Report C.5 Modified GIA Marketing Support Report C.6 TOT Report C.7 Modified GIA Program: Grant Recommendation Report DRAFT Minutes – Promotional Coordinating Committee Meeting of February 10, 2021 Page 2 PRESENTATIONS 1. PUBLIC RELATIONS MONTHLY REPORT SLO Chamber of Commerce representatives, Jacqui Clark-Charlesworth provided a PowerPoint presentation review and responded to Committee inquiries. Public Comment None. --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1. SUPPORT LOCAL PROGRAM UPDATE Tourism Manager Molly Cano presented an update on the Support Local Program. Public Comment None. --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER WELCH, SECONDED BY COMMITTEE MEMBER HEATH, CARRIED 7-0 to approve $5800 in additional funding for the Support Local industry vignette videos as presented. 2. DOWNTOWN SLO BEAUTIFICATION PROJECTS Bettina Swigger, CEO of Downtown SLO, presented a partnership proposal for beautification efforts in the downtown activating vacant windows. Public Comment Katy McGrath Dusty Colyer-Worth --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER CONNER, SECONDED BY COMMITTEE MEMBER LERIAN, CARRIED 7-0 to approve $10,900 in funding for partnering with Downtown SLO on activating vacant windows projects. 3. MODIFIED CULTURAL GIA PROGRAM AMENDMENT Chair Dana Matteson and Tourism Manager Molly Cano presented program adjustments to the current modified cultural GIA program. Public Comment DRAFT Minutes – Promotional Coordinating Committee Meeting of February 10, 2021 Page 3 Dusty Colyer-Worth Bettina Swigger Katy McGrath --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER THOMAS, SECONDED BY COMMITTEE MEMBER STACKHOUSE, CARRIED 7-0 to approve $50,000 from GIA budget for Plaza Partnership activations, and pilot with SLOMA for April and Downtown SLO for May and have the subcommittee create the application and make the selections of non-profit partners to the remaining months. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIAISON REPORT – Member Lerian reported out on SPOKES event. 2. COMMITTEE OUTREACH UPDATE Chair Matteson updated the Committee on the recruitment process. 3. TBID BOARD REPORT – TBID Meeting Minutes: February 10, 2021 John Conner provided a brief overview of the TBID Board Meeting. 4. TOURISM PROGRAM UPDATE Tourism Manager Cano provided a brief Tourism Program update. ADJOURNMENT The meeting was adjourned at 7:18 p.m. The next Regular Promotinal Coordinating Committee meeting is scheduled for Wednesday, March 10, 2021 at 5:30 p.m., via teleconference. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2021 Community Promotions Budget 2020-21 Budget 2020-21 Amount Budget 404,143$ Returned Funds (Previous Year GIA)8,516$ Total Budget 412,659$ Expenditure Last Updated 3/4/2021 Expenditure Allocated Committed/Exp ended Available Balance Contractor Grants-in-Aid Funding 100,000$ 52,500$ 47,500$ GIA Recipients Grants-in-Aid Marketing Support Contract 30,000$ 30,000$ -$ Chamber of Commerce Community Placemaking & Recovery Projects 50,000$ 53,840$ (3,840)$ Various: Verdin; Various Influnecers General Contract Services 6,646$ -$ 6,646$ Various Visitors Center 119,600$ 119,600$ -$ Chamber of Commerce PR Contract 46,213$ 46,213$ -$ Chamber of Commerce Downtown Maps 9,000$ -$ Chamber of Commerce Support Cost 5,000$ -$ City Administration Administration 37,685$ 37,685$ City Administration Total 404,143$ 339,838$ 50,306$ Report to City of SLO – TBID and PCC Public Relations Contract February 2021 PR Activity Implementation/Proactive work 1)Attended Visit California’s virtual Outlook Forum 2)Continued planning Part 2 of the Think Differently series 3)Continued working with the City on the ‘Buy Local Bonus’program 4)Drafted ‘Meet Your Neighborhood Mother-Daughter Duo’Q&A for VisitSLO.com 5)Began planning with DCI and the City on a sustainability media event 6)Continued working with Verdin on Support Local Campaign and implementation 7)Continued working with the City and Noble Studios on overall tourism marketing campaign Responsive leads 1)Pitched SLO for a “Local Spring Breaks” lead in The New York Times through Visit SLO CAL 2)Pitched Hotel Cerro, Madonna Inn & Apple Farm for a “Sexiest baths/bathing experiences around the world” lead for Oyster.com Partnerships 1)Shared Visit California content pitches with Visit SLO CAL for their pitching 2)Provided photo of Courtney Haile of R.A.C.E. Matters SLO with Visit CA for a post for International Women’s Day 3)Met with AMF Media Group to discuss future opportunities to work together 4)Pitched the following content to Visit California: a)Immersive Travel: How to really experience your destination i)Slow Down in SLO ii)New Pacificcaribbean Mural Exhibit at San Luis Obispo Museum of Art iii)Experience a Drive-In Symphony in San Luis Obispo iv)Light Up Downtown in San Luis Obispo continued through 2021 v)SLO Walking Food Tour b)Socially Distanced Spring Blooms i)View Wildflower Blooms in San Luis Obispo's Open Space 5)Pitched the following content to Central Coast Tourism Council: a)San Luis Obispo Spring Events i)SLO Repertory Theatre presents, The Intermission Show ii)History Center of SLO County presents, Carnegie Lectures:The Quick and the Dead iii)Drive-In Symphony: Romantic Classics iv)2021 San Luis Obispo Film Fest v)Think Differently | Virtual Event Playbook vi)Front Porch Community Nights Report to City of SLO – TBID and PCC Public Relations Contract February 2021 6)Pitched the following content to Visit SLO CAL: a)SLO CAL in Bloom: Open space and Madonna Inn themed rooms b)Spring Break Travel: Hotel Cerro Spring Break deals c)Earth Day: Bike-friendly SLO d)Moonlit Adventures: Sunset Drive-In February 2020-21 YTD UVPM 439,544,295 2,519,500,320 AD VALUE $132,349.30 $758,691.60 PLACEMENTS 14 103 Media Placements 1.NAPA VALLEY MAGAZINE,California Getaways on a Tankful of Gas – San Luis Obispo &Print RESULT: Media hosting PILLAR: Cultural, Outdoor, Culinary, Beer/Wine MENTIONS: Mission San Luis Obispo de Tolosa, Edna Valley Vineyards, Novo Restaurant, Sidecar Cocktail Company, Big Sky Café, Giuseppe’s Restaurant, Buona Tavola, Mistura, The Creamery Marketplace, Tolosa Vineyard, Chamisal Vineyard, Malene Wines, Wolff Vineyards, Farmers’ Market, Terrace Hill Open Space, Madonna Inn, Hotel Cerro, Brasserie SLO, Hotel SLO, Ox + Anchor UVPM: 36,000 2.FORBES,This Super Bowl Sunday, These Wacky New Beers Can Bring Some Off-Screen Excitement RESULT: Strategic partnership PILLAR: Wine/Beer MENTIONS: SLO Brew, Taco Works UVPM: 33,730,000 AD VALUE: $38,794.19 3.VISIT CALIFORNIA,Relax and Recharge in California's Expansive Outdoor Spaces RESULT: Partnership pitching Report to City of SLO – TBID and PCC Public Relations Contract February 2021 PILLAR: Outdoor, Cal Poly, Family MENTIONS: Reservoir Canyon, Johnson Ranch, South Hills Open Space, Terrace Hill, Cal Poly’s Design Village, Sinsheimer Park UVPM: 1,000 4.VISIT CALIFORNIA,California Women Making their Mark RESULT: Partnership pitching PILLAR: Cultural MENTIONS: Granada Hotel & Bistro, R.A.C.E. Matters SLO UVPM: 1,000 5.TRIPSAVVY,The Best Staycation in Every State RESULT: Strategic partnership PILLAR: Outdoor, Wine/Beer, Culinary, Cultural MENTIONS: Apple Farm Inn, Madonna Inn, Mission San Luis Obispo de Tolosa, Biddle Ranch UVPM: 2,090,295 AD VALUE: $513.25 6.LOVE EXPLORING,Untouched hotel rooms from the past you can stay in RESULT: Ongoing media relationship PILLAR: Cultural MENTIONS: Madonna Inn UVPM: 67,200,000 AD VALUE: $15,400.00 7.LOVE EXPLORING,Every state's most unique hotel stay PILLAR: Cultural MENTIONS: Madonna Inn UVPM: 134,300,000 AD VALUE: $30,900.00 8.FODOR’S TRAVEL,10 Ridiculously Over-the-Top Maximalist Wonderlands PILLAR: Cultural MENTIONS: Madonna Inn UVPM: 494,000 AD VALUE: $397.85 9.CHEAPISM,The most underrated towns in America PILLAR: Cultural, Outdoor, Beer/Wine MENTIONS: Cal Poly UVPM: 201,500,000 Report to City of SLO – TBID and PCC Public Relations Contract February 2021 AD VALUE: $46,300.00 10.TRAVEL AWAITS,6 Beautiful U.S. Train Journeys That Won’t Cost A Fortune PILLAR: Cultural MENTIONS: Coast Starlight UVPM: 131,000 AD VALUE: $30.15 11.MR HUDSON,The best weekend trips from San Francisco for gay travellers PILLAR: Cultural, Culinary, Beer/Wine MENTIONS: Farmers’ Market, Madonna Inn, Fremont Theatre UVPM: 2,000 AD VALUE: $0.44 Community events: 12.NEW TIMES,The San Luis Obispo International Film Festival goes virtual March 9 to 14 PILLAR: Cultural, Cal Poly, Family UVPM: 41,000 AD VALUE: $9.32 13.KCBX,Central Coast Voices: Shining a light on the joy of cinema PILLAR: Cultural, Family UVPM: 7,000 AD VALUE: $1.68 14.THE PASO ROBLES PRESS,SLO Botanical Garden: Capturing California’s Flowers: Natural History in the Digital Age PILLAR: Cultural, Cal Poly, Family UVPM: 11,000 AD VALUE: $2.42 Report to City of SLO – PCC Visitor Services Contract February 2021 Visitor Interaction February 2020 January 2021 February 2021 Walk-ins 5,477 4,057 4,449 Phone calls 519 837 872 Emails & Digital 568 1,646 1,604 Visitor Center Highlights • Open to best serve our community and visitors . • Working collaboratively with City and regional partners to navigate community through COVID-19 crisis. • Promoting efforts to support local businesses – collaborated, launched, and administrating the Buy Local Bonus program. • Enjoyed helping every guest that walked through our doors, calls, emails, or otherwise engages from a safe distance. Demographic Snapshot International travelers 0 Asia 0% Africa 0% Europe 0% Australia/New Zealand 0% United Kingdom 0% North America 0% South America 0% Domestic travelers (outside of CA.) 869 West 6% West Coast 19% East Coast 15% Southwest 19% Midwest 22% South 19% California travelers 1,833 Northern CA 17% Southern CA 25% Central Coast 41% Central Valley 15% Desert 2% Grants-in-Aid Marketing Support February 2021 Report Month Applied Event Month Organization Event EC PR PC VC SM MTG ST HD Oct-20 Oct. 17, Nov. 8, Nov. 22, Dec. 12 Cal Poly Corporation on behalf of Cal Poly Arts The Muse Hour NA NA NA NA NA NA NA NA Oct-20 Oct. 3, Nov. 14, Feb. 6, Mar. 6, May 1 San Luis Obispo Symphony Drive-In and Virtual Concert Series X X X NA Oct-20 Dec. 4 - Apr. 2 San Luis Obispo Repertory Theatre The Intermission Show and Virtually Live Online at SLO REP X X D D X D D D Oct-20 Apr. 13, 20, 27 Spokes Strategies to Survive and Thrive During Times of Crisis X X X D D Nov-20 Jan. 7-28 JCC Federation of SLO SLO Jewish Film Festival X NA D D X D D NA Nov-20 TBD Ecologistics and R.A.C.E. Matters SLO BELONGING 2021 Nov-20 Jan. 9 San Luis Obispo Art Museum SLOMA Mural Project NA NA NA X NA NA NA NA Dec-20 Feb. 6 SLO Classical Academy On being human: Classical education as a bridge across divides X X X X X D D D Dec-20 Mar. 9-14 SLO International Film Festival SLO Film Festival X X X X X X D X Jan-21 Mar. 5 History Center of San Luis Obispo County Carnegie Lectures: The Quick and the Dead - Mission Plaza in the 1858 Committee of Vigilence X X NA D Jan-21 Mar. 31, Apr. 7, 14, 21, 28, May 5, 12, 19, 26, Jun. 2 Front Porch SLO Front Porch Community Nights X Black is current month, gray is past work Boxes marked with "D" indicate that recipients knew about service and declined to utilize. Boxes marked with "NA" indicate that either due to timing of event services or format of event, services were not applicable. 11 Total; 10 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, Visit SLO PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG- Met with Groups virtually and offered online event advice and support ST- Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 Change +/- July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 535,691$ -41.3% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 617,025$ -25.3% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 647,535$ -10.1% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 567,755$ -20.2% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 361,846$ -39.0% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 211,531$ -56.7% January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 270,883$ -48.0% February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ -100.0% March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ -100.0% April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ -100.0% May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ -100.0% June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ -100.0% Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 3,212,266$ -49.0% 2019-20 2020-21 Change +/-2019-20 2020-21 Change +/-2019-20 2020-21 Change +/- July 80.0 54.5 -31.9 184.4 165.96 -10.0 147.59 90.53 -38.7 August 77.1 61.0 -21.0 173.97 162.84 -6.4 134.18 99.27 -26.0 September 73.3 63.1 -14.0 159.48 167.66 5.1 116.97 105.79 -9.6 October 73.0 61.9 -15.2 156.99 162.18 3.3 114.56 100.38 -12.4 November 67.4 49.85 -25.5 147.11 145.06 -0.8 99.17 72.32 -26.1 December 57.7 33.32 -42.0 134.41 123.53 -7.6 77.59 41.16 -46.4 January 62.3 40.5 -34.7 130.45 124.24 -4.4 81.27 50.28 -37.6 February 65.4 145.83 95.42 March 34.6 131.11 45.39 April 17.7 95.53 16.95 May 34.5 119.15 41.15 June 49.3 152.80 75.39 Total/Average 57.72 60.13 -20.5 144.27 164.66 -2.0 87.14 98.99 -21.7 Updated: 3/5/2021 TOT Comparison *Figures from Smith Travel Research Report Occupancy ADR RevPAR Promotional Coordinating Committee Agenda Report DATE: March 5, 2021 FROM: PCC GIA Committee Prepared By: Molly Cano, Tourism Manager SUBJECT: February Grants-In-Aid Awards RECOMMENDATION As recommended by the PCC GIA Committee, approve following grant recipients: Organization Name Event Name Eckerd Connects Expanding your Post Pandemic Tool Kit Cal Poly Corporation (on behalf of Cal Poly Arts) Virtual National Geographic Live! The Land Conservancy of San Luis Obispo County Annual Conservation Reception Center for Family Strengthening April 2021 Drive Thru Family Resource Events San Luis Obispo Master Chorale Spring Video Court Appointed Special Advocates of San Luis Obispo County Inc. Hike for CASA DISCUSSION Background The PCC has been offering Cultural GIA funding for decades. Local non-profit organizations utilize the funding to provide cultural, recreational, or social activities in our community. Due to COVID-19 and the current restrictions on large group gatherings, the PCC was forced to terminate the regular Cultural GIA application process and establish a modified program that meets the current needs of the community. The PCC has reconfigured the GIA program to reflect the current realities and needs of local community events and support community events in new ways. Due to limited response for GIA funding specially for passive type events, the PCC reallocated $50,000 or half of the $100,000 total allocation to support and incentivize non-profit organizations in the installation of month-long passive experiences in Mission Plaza. The program is still within the Modified GIA program. Additionally, the City continues to maintain the investment of $30,000 in promotional support services through the SLO Chamber of Commerce to assist the funded partners with communication to drive attendance and increase event visibility. City of San Luis Obispo, Title, Subtitle February Application Consideration The PCC received applications from six organizations for consideration: Eckerd Connects, Cal Poly Corporation, The Land Conservancy of SLO County, Center for Family Strengthening, San Luis Obispo Master Chorale, and the Court Appointed Special Advocates (CASA) of SLO County. All six Organizations met the qualifications and were approved for grants from the PCC. Eckerd Connects: Expanding your Post Pandemic Tool Kit – 5/1 Eckerd Connects is preparing a one-day online event to help people manage life transitions and re- enter the workforce in the new reality. Workshops offered for both adults and kids to address employment, education, wellness, personal finances, and more; those without technology, onsite access and loaner equipment is available. Multiple workshops will be available during each of three sessions, hosted by Eckerd with presentations by community experts, culminating in a large group workshop focused on making connections in a digital world. The event will take a total of 4 hours. Cal Poly Corporation: Virtual National Geographic Live! – 2/24, 3/17, 2/31, 4/24 Cal Poly is lo sponsoring a four-part Virtual Speaker Series: Virtual National Geographic Live!, presented by Cal Poly Arts. The ticketed event will be available to community members and marketed towards diverse cultural groups. The Land Conservancy of San Luis Obispo County: Annual Conservation Reception – 4/21 This year’s Land Conservancy annual reception will be virtual and filmed/hosted across several platforms, likely including Zoom and YouTube. From various conserved properties, directors, board members and guest speakers will share updates on certain projects, and report on the organization’s accomplishments in 2020. The organization will also be providing gift bags for purchase/donation as a tangible element to the event. There will be 50 gift bags available and they will have treats and goods from local businesses, including conserved farms and vineyards. Center for Family Strengthening: April 2021 Drive Thru Family Resource Events – 4/10, 4/16, 4/24 The Center for Family Strengthening is hosting a Drive Thru resource event designed as a strategy for the primary prevention of child abuse and neglect. Events are a collaborative effort between family- serving organizations in San Luis Obispo County and will spotlight. Family Resource Centers serve as vital hubs where families receive essential services. This event’s target demographics are parents and caregivers of children ages 0 – 18 in San Luis Obispo County. While all families will be welcome targeted outreach will be conducted for families in rural and remote areas of the County, as well as to families experiencing barriers to accessing services. San Luis Obispo Master Chorale: Spring Video – 4/16 The SLO Master Chorale plans to create, produce and distribute a springtime video to showcase their plans for the Fall 2021 in-person concert, "The French Connection" featuring Gabriel Fauré’s City of San Luis Obispo, Title, Subtitle Requiem, the French composer’s most popular work for soloists, chorus, orchestra, and organ. San Luis Obispo Master Chorale’s French Connection Concert continues with Francis Poulenc’s Gloria – a joyous and lively work composed in 1961. The short video will showcase these works plus provide conductor's notes on the historical background and context of the music. The produced video will be publicly available on YouTube. Court Appointed Special Advocates of San Luis Obispo County Inc: Hike for CASA – 5/1-5/31 People will visit open spaces in May in honor of child crime victims, showing their support for CASA’s work to assist these children. This recreational event improves society by helping CASA recruit more adults to become the one person a foster child can count on for friendly weekly visits, advocating for their interests at court, and seeing that their health and education needs are met. Using a promotional banner in San Luis Obispo, radio ads, and social media CASA will invite participation and provide on-line registration information. They plan to use their internal email lists to promote the event to existing supporters and invite them to spread the word through their social circles. Through promotional items displayed by participants, additional people will learn about the event— and CASA—while walking, hiking, pushing strollers, walking dogs, and biking. GIA Program Status With the allocation of funds to the Plaza Partnership program there are now currently 20 total grants available for awarding by the PCC. Thus far 17 grants have been approved include of the six recommended in this report, allowing for an additional 3 fixed grants to support additional future events. PCC Liaison Assignments Organization Name PCC Liaison Assignment Eckerd Connects Ryan Heath Cal Poly Corporation (on behalf of Cal Poly Arts) John Thomas The Land Conservancy of SLO County John Conner Center for Family Strengthening John Conner San Luis Obispo Master Chorale Lori Lerian Court Appointed Special Advocates of SLO County Inc. Ryan Heath DRAFT Minutes – Tourism Business Improvement District Board Meeting of 02/10/2021 Pg. 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, February 10, 2021 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER The regular teleconference meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on February 10, 2021 at 10:13 a.m. held via teleconference by Chair John Conner. ROLL CALL Present: Chair John Conner, Vice Chair Clint Pearce (arrived at 10:24 AM) and Members LeBren Young-Harris, Pragna Patel-Mueller, David Smith and Natalie Ward Absent: None Staff: Tourism Manager Molly Cano and City Clerk Teresa Purrington PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. --End of Public Comment-- CONSENT ITEMS ACTION: MOTION BY BOARD MEMBER SMITH SECONDED BY BOARD MEMBER YOUNG-HARRIS, CARRIED 5-0-1 (VICE CHAIR PEARCE ABSENT) TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 6. C.1 Minutes of Meeting on Wednesday, January 13, 2021 C.2 Smith Travel Report C.3 Transient Occupancy Tax (TOT) Report C.4 Chamber Public Relations Monthly Report C.5 Chamber Guest Services Monthly Report C.6 Noble Studios & DCI Marketing Monthly Report PRESENTATIONS 1. COVID-19 STATUS UPDATE Tourism Manager Molly Cano presented a COVID-19 update to the TBID Board including the status of the TBID marketing programs based on the current response tier and regulations. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 01/13/2021 Pg. 2 BUSINESS ITEMS 1. TBID BRAND IDENTITY PROJECT Shyla Linder, Noble Studios, Jill Wieczorek, Noble Studios, and B.C. LeDoux, Noble Studios presented the first portion of the brand identity work in preparation for the brand workshop with the Board. TBID LIAISON REPORTS AND COMMUNICATION 1. HOTELIER UPDATE – Board Members provided updates. 2. MARKETING COMMITTEE UPDATE – Meeting Minutes: February 3, 2021 3. MANAGEMENT COMMITTEE UPDATE – Meeting Minutes: February 4, 2021 4. PCC UPDATE – Chair Conner highlighted the PCC’s January 13, 2021 meeting. 5. VISIT SLO CAL UPDATE – Vice Chair Pearce provided an update. 6. TOURISM PROGRAM UPDATE – Staff Report from Tourism Manager Cano. ADJOURNMENT The meeting was adjourned at 11:08 a.m. The next Tourism Business Improvement District Board meeting is scheduled for Wednesday, March 10, 2021 at 10:00 a.m. held remotely and via teleconference. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX