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Home My WebLink About05-12-2021 PCC Agenda PacketCity of San Luis Obispo, Agenda, Planning Commission Agenda PROMOTIONAL COORDINATING COMMITTEE BOARD Wednesday, May 12, 2021 5:30 p.m. REGULAR MEETING Teleconference Based on the threat of COVID-19 as reflected in the Proclamations of Emergency issued by both the Governor of the State of California, the San Luis Obispo County Emergency Services Director and the City Council of the City of San Luis Obispo as well as the Governor’s Executive Order N-29-20 issued on March 17, 2020, relating to the convening of public meetings in response to the COVID-19 pandemic, the City of San Luis Obispo will be holding all public meetings via teleconference. There will be no physical location for the Public to view the meeting. Below are instructions on how to view the meeting remotely and how to leave public comment. Additionally, members of the Promotional Coordinating Committee (PCC) Board are allowed to attend the meeting via teleconference and to participate in the meeting to the same extent as if they were present. Using the most rapid means of communication available at this time, members of the public are encouraged to participate in PCC meetings in the following ways: 1. Remote Viewing - Members of the public who wish to watch the meeting can view: • View the Webinar (recommended for the best viewing quality): ➢ URL: https://slocity-org.zoom.us/j/97650135532?pwd=TXg0SjVWT0lvanVqT3NaMVNhNWxlUT09 ➢ Telephone Attendee: +1 (669) 669-900-6833 ➢ Webinar ID: 976 5013 5532 Passcode: 374674 Note: The City is switching to Zoom Webinar for City Council Meetings. All attendees will enter the meeting muted. An Attendee tutorial is available on YouTube; please test your audio settings. 2. Public Comment - The PCC will still be accepting public comment for only items on the agenda. Public comment can be submitted in the following ways: • Mail or Email Public Comment o Received by 3:00 PM on the day of meeting - Can be submitted via email to: advisorybodies@slocity.org or U.S. Mail to City Clerk at 990 Palm St., San Luis Obispo, CA 93401 o Emails sent after 3:00 PM – Can be submitted via email to advisorybodies@slocity.org and will be archived/distributed to the Advisory Body after the meeting. Emails will not be read aloud during the meeting. • Verbal Public Comment o Received by 3:00 PM on the day of the meeting - Call (805) 781-7164; state and spell your name, mention the agenda item number you are calling about and leave your comment (limited to 3 minutes). All voicemails will be forwarded to the PCC members and saved as Agenda Correspondence. Voicemails will not be played during the meeting. o During the meeting – Members of the public who wish to provide public comment can join the webinar (instructions above). Once Public Comment is opened for the item you would like to speak on, please raise your virtual hand. Your name will be called and your mic will be unmuted. You will have 3 minutes to speak. All comments submitted will be placed into the administrative record of the meeting. Promotional Coordinating Committee Board Agenda for May 12, 2021 CALL TO ORDER John Thomas ROLL CALL : Chair John Thomas, Vice Chair Samantha Welch, Ryan Heath, Lori Lerian, John Conner, Robin Wolf and Maureen Forsberg PUBLIC COMMENT: At this time, people may address the Committee about items not on the agenda. Persons wishing to speak should come forward and state their name and address. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. CONSENT ITEMS C.1 Minutes of the Meeting on April 14, 2021 C.2 2020-21 Community Promotions Budget Report C.3 SLO Chamber Monthly Public Relations Report C.4 SLO Chamber Visitor Center Report C.5 SLO Chamber Modified GIA Marketing Support Report C.6 TOT Report C.7 Modified GIA Program: Grant + Plaza Partnership Recommendation Report PRESENTATIONS 1. PUBLIC RELATIONS MONTHLY REPORT 10 mins Jacqui Clark-Charlesworth from the SLO Chamber will present the monthly report for the Public Relations activities. BUSINESS ITEMS 1. SERIES 4 BANNER CONCEPTS 30 mins Katy McGrath from Badger Branding will present the Series 4 banner design concepts for the Committee’s review and selection. 2. NEIGHBORHOOD MAP PROJECT 15 mins The Chamber will present a project proposal for the development of maps for select Downtown adjacent neighborhoods and/or business districts. 3. SLO CHAMBER CONTRACT PROPOSALS 30 mins The Committee will receive the contract proposal presentation from the SLO Chamber for Public Relations Support, Visitor Services and GIA Support. 4. FY 21-22 BUDGET DIRECTION & CONTRACT EVALUATIONS 30 mins The Committee will discuss the priorities and direction for the FY 2021-22 PCC operating budget and the results of the existing contract evaluations. Promotional Coordinating Committee Board Agenda for May 12, 2021 PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIASION REPORT – Liaison Assignments 2. COMMITTEE OUTREACH UPDATE – Committee Report 3. TBID BOARD REPORT – TBID Meeting Minutes: April 14, 2021 and April 19, 2021 4. TOURISM PROGRAM UPDATE ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for Wednesday, June 9, 2021, at 5:30 p.m. held remotely and via teleconference. The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7100 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7107. Meeting audio recordings can be found at the following web address: http://opengov.slocity.org/WebLink/1/fol/61016/Row1.aspx DRAFT Minutes – Promotional Coordinating Committee Meeting of April 14, 2021 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, April 14, 2021 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, April 14, 2021 at 5:33 p.m., by Chair Thomas via teleconference. ROLL CALL Present: Chair John Thomas, Ryan Heath, Lori Lerian, John Conner, Robin Wolf and Maureen Forsberg (arrived at 5:39 PM) Absent: Vice Chair Samantha Welch Staff: Tourism Manager Molly Cano and City Clerk Teresa Purrington PUBLIC COMMENT ITEMS NOT ON THE AGENDA Carlyn Christianson --End of Public Comment-- CONSENT ITEMS ACTION: UPON MOTION BY COMMITTEE MEMBER HEATH, SECONDED BY COMMITTEE MEMBER CONNER, CARRIED 5-0-2 ( with Vice Chair Welch and Committee Member Forsberg absent) to approve the Consent Agenda items 1 thru 6. C.1 Minutes of the Meeting on March 10, 2021 C.2 2020-21 Community Promotions Budget Report C.3 SLO Chamber Monthly Public Relations Report C.4 SLO Chamber Visitor Center Report C.5 SLO Chamber Modified GIA Marketing Support Report C.6 TOT Report DRAFT Minutes – Promotional Coordinating Committee Meeting of April 14, 2021 Page 2 C.7 Modified GIA Program: Grant + Plaza Partnership Recommendation Report Committee Member Lerian abstained from Item C7 as she has a working relationship with one of the applicants. ACTION: UPON MOTION BY COMMITTEE MEMBER THOMAS, SECONDED BY COMMITTEE MEMBER WOLF, CARRIED 4-0-1-2 (With Committee Member Lerian Abstaining, Vice Chair Welch, and Committee Member Forsberg absent) to approve the Consent item C7. PRESENTATIONS 1. NEW COMMITTEE MEMBER INTRODUCTIONS City Clerk Teresa Purrington administered the Oath of Office to Committee Members Wolf and Forsberg. The committee introduction themselves. 2. PUBLIC RELATIONS, VISITOR SERVICES and GIA QUARTER REPORT SLO Chamber of Commerce representative, Jacqui Clark-Charlesworth and Dusty Colyer- Worth provided a PowerPoint presentation review and responded to Committee inquiries. Public Comment None. --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1. SUPPORT LOCAL PROGRAM UPDATE Ashlee Akers from Verdin presented the third quarter report on the Support Local marketing activities, and the program recommendations for the final phase of the program for FY 20-21. Public Comment None. --End of Public Comment-- No action was taken on this item. 2. SERIES 4 BANNER PROJECT KICKOFF Katy McGrath from Badger Branding presented the concept for the series 4 banner project expected for installation in Summer 2021. By consensus the Committee provided direction to pursue the Icon concept. DRAFT Minutes – Promotional Coordinating Committee Meeting of April 14, 2021 Page 3 3. FY 21-22 BUDGET DIRECTION & CONTRACT EVALUATIONS Tourism Manager Molly Cano presented the Committee’s budget for FY 21-22. Public Comment None. --End of Public Comment-- No action was taken on this item. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIAISON REPORT No action. 2. COMMITTEE OUTREACH UPDATE - Member Lerian provided an update on SLO Master Coral and Spokes events. 3. TBID BOARD REPORT – TBID Meeting Minutes: April 14, 2021 John Conner provided a brief overview of the TBID Board Meeting. 4. TOURISM PROGRAM UPDATE Tourism Manager Cano provided a brief Tourism Program update. ADJOURNMENT The meeting was adjourned at 7:14 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, May 12, 2021 at 5:30 p.m., via teleconference. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2021 Community Promotions Budget 2020‐21Budget 2020‐21 AmountBudget 404,143$ Returned Funds (Previous Year GIA) 17,266$ Total Budget 421,409$ ExpenditureLast Updated 5/6/2021Expenditure Allocated Committed/ExpendedAvailable BalanceContractorGrants‐in‐Aid Funding100,000$ 112,500$ (12,500)$ GIA Recipients Grants‐in‐Aid Marketing Support Contract 30,000$ 30,000$ ‐$ Chamber of CommerceCommunity Placemaking & Recovery Projects 50,000$ 53,840$ (3,840)$ Various: Verdin; Various Influnecers General Contract Services 6,646$ ‐$ 6,646$ VariousVisitors Center 119,600$ 119,600$ ‐$ Chamber of CommercePR Contract 46,213$ 46,213$ ‐$ Chamber of CommerceDowntown Maps 9,000$ ‐$ Chamber of CommerceSupport Cost 5,000$ ‐$ City AdministrationAdministration 37,685$ 37,685$ City AdministrationTotal 404,143$ 399,838$ (9,695)$ Report to City of SLO – TBID and PCC Public Relations Contract April 2021 PR Activity Implementation/Proactive work 1)Partnered with DCI to host Sustainable SLO media event 2)Connected with influencers Catarina Mendoza and Brandon Au on revisiting SLO 3)Worked with Chamisal and Karson Butler Events to curate media gift boxes for Sustainable SLO media event 4)Pitched SLOMA’s Plaza Pop-Up to regional media 5)Sent May community events release to regional media 6)Drafted ‘Meet Your Neighborhood Fair Trade Market’Q&A for VisitSLO.com 7)Drafted ‘Meet Your Neighborhood Cycling Baker ’ Q&A for VisitSLO.com 8)Continued working with the City on the ‘Buy Local Bonus’program 9)Continued working on the Plaza Pop-Ups pilot program 10)Continued planning freelancer Tanvi Chheda’s rescheduled visit to SLO 11)In partnership with Mindbody, began planning micro-influencer Jacki Carr’s rescheduled visit to SLO 12)Continued working with Verdin on Support Local Campaign and implementation 13)Continued working with the City and Noble Studios on overall tourism marketing campaign Responsive leads 1)Provided photos to freelancer, Barbara Beckley for story in Travelscope Magazine 2)Worked with TBID constituents and SLO CAL to gather pitches for Mother ’s Day Specials and Packages to Budget Travel and Outdoor spa treatments to Orbitz 3)Pitched SLO Pickleball Courts for a story on pickleball courts along Highway 1 via SLO CAL Partnerships 1)In partnership with Hotel SLO, hosted and coordinated SLO itinerary for freelancer, Amber Gibson on assignment for Fodor ’s 2)In partnership with SLO CAL, hosted and coordinated SLO stay and meals for freelancers, Chadner Navvaro &Alex Schecter 3)In partnership with Hotel Cerro & Garden Street Inn,hosted Fodor ’s writer Cheryl Crabtree 4)In partnership with SLO CAL, coordinated stay at Madonna Inn for freelancer Allison Tibaldi on assignment for Business Insider 5)Coordinated post-visit interview for Chelsie Davies working on articles for Forbes 6)Pitched the following content to Visit California: a)Memorial Day Getaway & Deals i)Uncork and Explore Safely in San Luis Obispo b)Culture-Filled Getaways Report to City of SLO – TBID and PCC Public Relations Contract April 2021 i)Experience Romeo and Juliet Drive-In Style in San Luis Obispo ii)Experience Mission Plaza Pop-Ups in San Luis Obispo c)See Yourself Outside i)Visit SLO and Support Black and Minority-Owned Businesses April 2020-21 YTD UVPM 61,716,400 3,148,950,805 AD VALUE $48,968.71 $940,734.04 PLACEMENTS 22 139 Media Placements 1.THE TRIBUNE,Walk ‘Through the Flowers’ at Mission Plaza’s first monthly art pop-up RESULT: Proactive pitching PILLAR: Support Local UVPM: 146,000 AD VALUE: $67.27 2.KSBY,'Through the Flowers' art project featured in downtown San Luis Obispo RESULT: Proactive pitching PILLAR: Support Local, Cultural UVPM: 207,400 AD VALUE: $47.69 3.ORGANIC AUTHORITY,Here’s Your Weekend Getaway in SLO: Local Wine, Artisanal Cheese & Farm Fresh Eats RESULT: Partnership hosting PILLAR: Outdoor, Cultural, Beer/Wine, Culinary MENTIONS: Hotel Cerro, Garden Street Inn, Wolff, Tolosa, Baileyana, Tangent, and True Myth Report to City of SLO – TBID and PCC Public Relations Contract April 2021 Winery, Mistura, Farmhouse Corner Market, Sidecar Cocktail Co., Sloco Health + Wellness UVPM: 102,000 4.NEWS BREAK,The Best Coffee Shops in San Luis Obispo RESULT: Partnership hosting PILLAR: Culinary MENTIONS: Hotel Cerro, Hotel SLO, Scout Coffee, Kin Coffee Bar, Kreuzberg California, Active Coffee Co, Creamery Marketplace, Joliene Bakery, Linnaea’s Cafe UVPM: 7,600,000 AD VALUE: $1,750.54 5.IOWA CITY PRESS-CITIZEN,With vaccinated grandparents, skip-gen vacations are gaining popularity.Here's what to consider RESULT: Strategic partnership PILLAR: Family MENTIONS: Doc Burnstein’s Ice Cream Lab UVPM: 30,100,000 AD VALUE: $30,800.00 6.LOS ANGELES TIMES,Looking for an adventure? Cruise Palm Springs or visit some well-traveled ‘moon trees’ PILLAR: Cultural UVPM: 11,560,000 AD VALUE: $13,291.83 7.HGTV,Pacific Coast Highway Road Trip Tips PILLAR: Cultural MENTIONS: Madonna Inn, Cal Poly UVPM: 3,410,000 AD VALUE: $783.72 8.NAPA VALLEY REGISTER,Road Trips: A rejuvenating loop through South California RESULT: Partnership hosting PILLAR: Cultural, Culinary, Beer/Wine MENTIONS: Hotel SLO, Mission San Luis Obispo UVPM: 98,000 AD VALUE: $44.95 Report to City of SLO – TBID and PCC Public Relations Contract April 2021 9.LUXURY TRAVEL MAGAZINE,Reintroducing High Bar, Hotel SLO's Newest Open Air Venue in San Luis Obispo RESULT: Partnership pitching PILLAR: Beer/Wine, Culinary, Outdoor, Cultural MENTIONS: Hotel SLO, Mission San Luis Obispo UVPM: 15,000 AD VALUE: $3.40 10.MOVIEMAKER,50 Film Festivals Worth the Entry Fee in 2021, Presented by FilmFreeway PILLAR: Cultural MENTIONS: San Luis Obispo International Film Festival UVPM: 62,000 AD VALUE: $14.18 11.PLANET WARE,Where to Stay in San Luis Obispo: Best Areas & Hotels PILLAR: Cultural, Family MENTIONS: Mission San Luis Obispo de Tolosa, Bubblegum Alley, San Luis Obispo Museum of Art, Fremont Theater, Granada Hotel and Bistro, SLO Brew Lofts, Quality Suites, The Kinney, Madonna Inn, San Luis Creek Lodge,Courtyard Marriott, Avenue Inn, Rose Garden Inn, Best Western Plus Royal Oak UVPM: 108,000 AD VALUE: $248.29 12.TRAVEL WITH GRANT,Stay at this Cool College-Themed Hilton Hotel in San Luis Obispo PILLAR: Cultural, Cal Poly MENTIONS: The Kinney, Cal Poly UVPM: 27,000 AD VALUE: $6.18 13.KCBX,Downtown SLO farmers’ market reopens May 6 with changes RESULT: Partnership pitching PILLAR: Cultural, Culinary, Family MENTIONS: Farmers’ Market UVPM: 7,000 AD VALUE: $1.68 14.PASO ROBLES DAILY NEWS,SLO Farmers’ Market to return in modified format beginning May 6 RESULT: Partnership pitching PILLAR: Cultural, Culinary, Family, Support Local MENTIONS: Farmers’ Market, May Flower Initiative UVPM: 36,000 Report to City of SLO – TBID and PCC Public Relations Contract April 2021 AD VALUE: $8.27 15.VAAJU,San Luis Obispo’s Farmers’ Market Center announces reopening plans RESULT: Partnership pitching PILLAR: Cultural, Culinary, Family MENTIONS: Farmers’ Market UVPM: 8,000 AD VALUE: $1.82 16.KEYT,Downtown SLO Farmers’ Market returning in May RESULT: Partnership pitching PILLAR: Cultural, Culinary MENTIONS: Farmers’ Market UVPM: 131,000 AD VALUE: $30.15 17.KSBY,Flights to Portland, San Diego available soon out of San Luis Obispo UVPM: 7,800,000 AD VALUE: $1,800.00 18.AVIATION PROS,Alaska Airlines Launches Two Daily Nonstop Flights from San Luis Obispo UVPM: 104,000 AD VALUE: $23.90 19.THE TRAVEL,This Is What It's Like To Stay At The Madonna Inn, With Over 100 Themed Rooms To Choose From PILLAR: Cultural MENTIONS: Madonna Inn UVPM: 195,000 AD VALUE: $44.84 20.THE DRUNKEN CYCLIST,Catching Up with the Godfather–Part 2 PILLAR: Beer/Wine MENTIONS: Stephen Ross Wine Cellars 21.FIND YOUR PARADISE,15 Places to Celebrate Earth Day Around the Globe PILLAR: Cultural, Family MENTIONS: Earth Day Alliance 22.LIVE AND LET’S FLY,MY CALIFORNIA ROAD TRIP FROM LOS ANGELES TO BIG SUR PILLAR: Cultural Report to City of SLO – TBID and PCC Public Relations Contract April 2021 MENTIONS: Apple Farm Report to City of SLO – PCC Visitor Services Contract April 2021 Visitor Interaction April 2020 March 2021 April 2021 Walk-ins n/a 5,507 5,257 Phone calls 737 847 796 Emails & Digital 1,026 1,518 1,304 Visitor Center Highlights • Open to best serve our community and visitors . • Working collaboratively with City and regional partners to navigate community through COVID-19 crisis. • Promoting efforts to support local businesses – collaborated, launched, and administrating the Buy Local Bonus program. • Supported Bike SLO County for “Bike Corral” enhancements • Enjoyed helping eve ry guest that walked through our doors, calls, emails, or otherwise engages from a safe distance. Demographic Snapshot International travelers 0 Asia 0% Africa 0% Europe 0% Australia/New Zealand 0% United Kingdom 0% North America 0% South America 0% Domestic travelers (outside of CA.) 987 West 6% West Coast 20% East Coast 12% Southwest 21% Midwest 22% South 19% California travelers 1,884 Northern CA 21% Southern CA 22% Central Coast 37% Central Valley 18% Desert 2% Grants-in-Aid Marketing Support April 2021 Report Month Applied Event Month Organization Event EC PR PC VC SM MTG ST HD Oct-20 Oct. 17, Nov. 8, Nov. 22, Dec. 12 Cal Poly Corporation on behalf of Cal Poly Arts The Muse Hour NA NA NA NA NA NA NA NA Oct-20 Oct. 3, Nov. 14, Feb. 6, Mar. 6, May 1 San Luis Obispo Symphony Drive-In and Virtual Concert Series X X X NA Oct-20 Dec. 4 - Apr. 2 San Luis Obispo Repertory Theatre The Intermission Show and Virtually Live Online at SLO REP X X D D X D D D Oct-20 Apr. 13, 20, 27 Spokes Strategies to Survive and Thrive During Times of Crisis X X X X X X D D Nov-20 Jan. 7-28 JCC Federation of SLO SLO Jewish Film Festival X NA D D X D D NA Nov-20 TBD Ecologistics and R.A.C.E. Matters SLO BELONGING 2021 Nov-20 Jan. 9 San Luis Obispo Art Museum SLOMA Mural Project NA NA NA X NA NA NA NA Dec-20 Feb. 6 SLO Classical Academy On being human: Classical education as a bridge across divides X X X X X D D D Dec-20 Mar. 9-14 SLO International Film Festival SLO Film Festival X X X X X X D X Jan-21 Mar. 5 History Center of San Luis Obispo County Carnegie Lectures: The Quick and the Dead - Mission Plaza in the 1858 Committee of Vigilence X X D D D D NA D Jan-21 Mar. 31, Apr. 7, 14, 21, 28, May 5, 12, 19, 26, Jun. 2 Front Porch SLO Front Porch Community Nights X X X NA D Feb-21 May. 1 Eckerd Connects Expanding Your Post Pandemic Toolkit X X X X X X NA D Feb-21 Feb. 24, March 17 & 31, Apr. 24 Cal Poly Arts Virtual National Geographic Live!X X NA Feb-21 Apr. 29 The Land Conservancy of San Luis Obispo Annual Conservation Reception X NA NA Feb-21 Apr. 10, 16, 24 Center For Family Strengthening April 2021 Drive Thru Family Resource Events X X X NA NA Feb-21 Apr. 16 San Luis Obispo Master Chorale Spring Video Feb-21 May 1-31 Court Appointed Special Advocates of San Luis Obispo County Hike for CASA X X X X X Mar-21 May. 1 Bike SLO County Bike SLO County, in collaboration with R.A.C.E. Matters SLO, presents Becoming Ruby and Breaking Through X X X X X Mar-21 April - June Foundation for the Performing Arts Center Live from the PAC Streaming Concert Series X X X Mar-21 June 4-6 History Center of SLO County Carnegie Lecture featuring the La Loma Adobe and Reservoir Canyon Mar-21 May 1 - June 30 Restorative Partners, Inc.SLO Grilled Cheese Festival X X X X NA Mar-21 June. 6 The Civic Ballet of San Luis Obispo CB Summer Showcase Mar-21 May 16-23 The Gala Pride and Diversity Center Central Coast Pride X X NA X Black is current month, gray is past work Boxes marked with "D" indicate that recipients knew about service and declined to utilize. Boxes marked with "NA" indicate that either due to timing of event services or format of event, services were not applicable. 23 Total; 19 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, Visit SLO PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG- Met with Groups virtually and offered online event advice and support ST- Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution 2009‐102010‐11 2011‐122012‐13 2013‐142014‐15 2015‐162016‐172017‐18 2018‐192019‐202020‐21Change +/‐July508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 535,638$ ‐41.3%August511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 622,435$ ‐24.7%September400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,475$ ‐8.3%October414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 626,320$ ‐12.0%November280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 420,171$ ‐29.2%December246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 233,987$ ‐52.1%January230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 300,504$ ‐42.3%February273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 425,501$ ‐28.6%March326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,863$ 129.0%April423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ ‐100.0%May372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ ‐100.0%June490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ ‐100.0%Total/Average4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 4,439,893$ ‐29.4%2019‐202020‐21 Change +/‐2019‐202020‐21 Change +/‐2019‐202020‐21 Change +/‐July 80.0 54.5 ‐31.9 184.4 165.96‐10.0147.59 90.53 ‐38.7August 77.1 61.0 ‐21.0 173.97 162.84‐6.4134.18 99.27 ‐26.0September 73.3 63.1 ‐14.0 159.48 167.665.1116.97 105.79 ‐9.6October 73.0 61.9 ‐15.2 156.99 162.18 3.3 114.56 100.38 ‐12.4November 67.4 49.85 ‐25.5 147.11 145.06 ‐0.8 99.17 72.32 ‐26.1December 57.733.32‐42.0 134.41123.53‐7.6 77.5941.16‐46.4January 62.3 40.5 ‐34.7 130.45 124.24 ‐4.4 81.27 50.28 ‐37.6February 63.5 54.4 ‐14.4 145.70 138.33 ‐5.1 92.48 75.18 ‐18.7March 33.6 66.7 98.4 130.78 144.67 10.6 44.00 96.55 119.4April 17.7 95.53 16.95May 34.5 119.15 41.15June49.3 152.80 75.39Total/Average57.47 60.13 ‐20.5 144.23 164.66 ‐2.0 86.78 98.99 ‐21.7Updated: 4/19/2021TOT Comparison*Figures from Smith Travel Research Report Occupancy ADR RevPAR Promotional Coordinating Committee Agenda Report DATE: May 7, 2021 FROM: PCC GIA Committee Prepared By: Molly Cano, Tourism Manager SUBJECT: April Grants-In-Aid Awards RECOMMENDATION As recommended by the PCC GIA Committee, approve following grant recipients, and utilize a portion of the remaining $9,766 in returned FY 19-20 GIA funds for additional grant allocations: Organization Name Event Name Central Coast State Parks Ass'n Get Outside! Film Series Wilshire Health & Community Services The Aging Project Organization Name Plaza Partnership Month San Luis Obispo Children's Museum July DISCUSSION Background The PCC has been offering Cultural GIA funding for decades. Local non-profit organizations utilize the funding to provide cultural, recreational, or social activities in our community. Due to COVID -19 and the current restrictions on large group gatherings, the PCC was forced to terminate the regular Cultural GIA application process and establish a modified program that meets the current needs of the community. The PCC has reconfigured the GIA program to reflect the current realities and needs of local community events and support community events in new ways. The PCC has allocated $100,000 from the FY 20-21 program budget for the GIA program. Due to initial limited response for GIA funding specially for passive type events, the PCC reallocated $50,000 of the total allocation to incentivize non-profit organizations in the installation of month-long passive experiences in Mission Plaza. The program is still within the Modified GIA program. Based on this budget reallocation, in FY 20-21 the PCC has made $50,000 available for modified GIA applications and $50,000 available for Plaza Partnerships. Additionally, the City continues to maintain the investment of $30,000 in promotional support services through the SLO Chamber of Commerce to assist the funded partners with communication to drive attendance and increase event visibility. City of San Luis Obispo, Title, Subtitle Within the partnership to activate the Downtown Mission Plaza area, the City will provide three selected non-profit partners with $10,000 grant funding for the build-out of the space for the months of June, July and August, plus a complimentary infrastructure & consultation package through the City’s Activation Contractor to produce the month-long passive activation and a complementary promotional support package from the City’s GIA Marketing Support contractor. In exchange, the selected non- profit partner will be responsible for managing the month-long passive activation including the daily maintenance of the installation and the promotion of the activation to draw visitation and attraction for the duration of the program. April GIA Application Consideration The PCC received applications from two organizations for consideration: Central Coast State Parks Ass'n and Wilshire Health & Community Services. Both organizations met the qualifications and were approved for grants from the PCC. Central Coast State Parks Ass'n: Get Outside! Film Series – 6/12/21 Central Coast State Parks Ass’n (CCSPA) supports and fund interpretive and educational programs that promote understanding and conservation of the natural and cultural resources of the State Parks in San Luis Obispo County. The Get Outside! Film Series is designed to both entertain and spark discussion about the need for preservation of our public lands and our oceans. CCSPA will be screening a pair of films promoting ocean conservation at There Does Not Exist brewery in collaboration with SLOMotion Film. Our feature film, National Geographic’s latest documentary “Playing With Sharks”, explores how a world-renowned shark hunter evolved into an advocate for their preservation. The event will also feature on-site food and beverages and merchandise supporting our local State Parks. Wilshire Health & Community Services: The Aging Project– 5/13/21 The Aging Project is an annual event to increase awareness and inspire action related to issues surrounding aging. The event focuses on bringing educators, clinicians, and community members together for thoughtful and informative dialogue. This year's Aging Project is currently an online event to provide access to experts in the fields of aging and mental health. The Aging Project speakers will provide insights on the isolation that occurs while caregiving, especially during these times. We will also explore mental health as we age, and hear from two older adult advocates on their personal experiences. CEUs available to Home Health Care workers. April Plaza Partnership Application Consideration The PCC received an application from one organization for the Plaza Partnership activation for consideration: The San Luis Obispo Children’s Museum (July). All Plaza Partnership months have been fulfilled and applications will no longer be accepted. City of San Luis Obispo, Title, Subtitle The San Luis Obispo Children’s Museum - July The San Luis Obispo Children’s Museum (SLOCM) intends to provide a passive, yet engaging, experience for adults and children alike, day and night. The working theme is "space," and would seamlessly tie into their recently opened Mission to Mars exhibit. Takeaways and opportunities for learning will be made available. A photo backdrop will also be included. GIA Program Status The PCC has allocated $100,000 from the Community Promotions program to the modified GIA program in FY 20-21. Those funds are divided between $50,000 available for modified GIA applications and $50,000 available for Plaza Partnerships. Based on $50,000 in funds available the for the GIA applications, the PCC may award twenty (20) $2,500 grants through the program. Thus far twenty-five (25) grants have been approved including the two (2) recommended in this report. The funding for the additional five grants is due returned FY 19- 20 GIA funds in the amount of $17,266. Based on $50,000 in funds available for the Plaza Partnerships, the PCC may award five (5) $10,000 grants through the program. All five (5) grants have been approved including the one (1) recommended in this report. The Plaza Partnership opportunity has been fulfilled and closed for further considerations. PCC Liaison Assignments Organization Name PCC Liaison Assignment Central Coast State Parks Ass'n Robin Wilshire Health & Community Services Maureen DRAFT Minutes – Tourism Business Improvement District Board Meeting of 4/14/2021 Pg. 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, April 14, 2021 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER The regular teleconference meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on April 14, 2021 at 10:03 a.m. held via teleconference by Chair John Conner. ROLL CALL Present: Chair John Conner, Vice Chair LeBren Harris and members Pragna Patel-Mueller, David Smith, Natalie Ward (arrived at 10:12 AM) Stephanie Bolles and Matt Wilkins Absent: Matt Wilkins Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Stewart PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. --End of Public Comment-- CONSENT ITEMS ACTION: MOTION BY BOARD MEMBER YOUNG-HARRIS SECONDED BY BOARD MEMBER PATEL-MUELLER, CARRIED 5-0-2 (MEMBERS WARD AND WILKINS ABSENT) TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 7. C.1 Minutes of Meeting on Wednesday, March 10, 2021 C.2 Minutes of Special Meeting on Wednesday, March 31, 2021 C.3 Smith Travel Report C.4 Transient Occupancy Tax (TOT) Report C.5 Chamber Public Relations Monthly Report C.6 Chamber Guest Services Monthly Report C.7 Noble Studios & DCI Marketing Monthly Report PRESENTATIONS 1. NEW BOARD MEMBER INTRODUCTIONS Board members introduced themselves and welcomed new board member Bolles who also introduced herself. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 04/14/2021 Pg. 2 2. MARKETING SERVICES QUARTER REPORT Representatives from Noble Studios and DCI presented the third quarter report for the marketing activities for the SLO TBID. Additionally, board members shared current insights and trends that they are seeing at their own properties. 3. PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT Representatives from the SLO Chamber presented the third quarter report for the Public Relations and Guest Services activities with the SLO TBID. BUSINESS ITEMS 1. FY 21-22 BUDGET DIRECTION & CONTRACT EVALUATIONS Tourism Manager Cano presented the timeline and process for the development of the 2021-22 TBID program operating budget and introduced the evaluation process for the existing contract commitments. Board members discussed different programs that they would like to see considered in the next budget and suggested that the management committee form actuals for consideration at the May meeting. Tourism Manager informed members that a survey will be launched for contractor evaluations. Public Comment None. --End of Public Comment-- No action was taken on this item. 2. DISCOVER SLO BROCHURE BUDGET Staff presented and requested the allocation of $7,500 to fulfill the Discover SLO brochure needs for Certified Folder and to use throughout the summer. Tourism Manager Cano reminded the board that reprinting brochures was not in the budget for FY 2020-21, but it would be best to pull from the contingency budget line item. Board members discussed that they would like to see a redesign for the next reprint, but to use the current design for this requested reprint. ACTION: MOTION BY BOARD MEMBER YOUNG-HARRIS SECONDED BY BOARD MEMBER WARD, CARRIED 6-0-1 (MEMBER WILKINS ABSENT) to move forward with the reprint of the current brochure for $7,500 and to pull from the contingency line item. ACTION: MOTION BY BOARD MEMBER SMITH SECONDED BY BOARD MEMBER WARD, CARRIED 6-0-1 (MEMBER WILKINS ABSENT) for staff to seek options and present a quote for a redesign of the Discover SLO Brochure including a QR code. 3. LIAISON ASSIGNMENTS Staff reviewed the liaison assignments and provided board members with updated liaison assignments. Staff was directed to make warm introductions for new liaison assignments and to remake introductions between to current liaisons. Public Comment None. --End of Public Comment-- No action was taken on this item. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 04/14/2021 Pg. 3 TBID LIAISON REPORTS AND COMMUNICATION 1. HOTELIER UPDATE – None. 2. MARKETING COMMITTEE UPDATE – None. 3. MANAGEMENT COMMITTEE UPDATE – None. 4. PCC UPDATE – Chair Conner highlighted the PCC’s March 10, 2021 meeting. 5. VISIT SLO CAL UPDATE – Chair Conner and Tourism Manager Cano provided an update. 6. TOURISM PROGRAM UPDATE – Tourism Manager Molly Cano provided an update highlighting the communication for hospitality days, potential guidance for gatherings, recent Cal Poly Open House presentation and an update for Cal Poly’s virtual graduation taking place on June 12, 2021. Finally, Cano reminded members of upcoming dates including a special meeting with Coraggio Group on Monday, April 19, 2021. ADJOURNMENT The meeting was adjourned at 12:00 pm The next Tourism Business Improvement District Board meeting is scheduled for Wednesday, May 12, 2021 at 10:00 a.m. held remotely and via teleconference. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX DRAFT Minutes – Tourism Business Improvement District Board Meeting of 04/19/21 Pg. 1 DRAFT Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Monday, April 19, 2021 Special Teleconference Meeting of the Tourism Business Improvement District Board CALL TO ORDER The special teleconference meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on April 19, 2021 at 2:09 p.m. at via Zoom by Vice Chair LeBren Harris. ROLL CALL Present: Chair John Conner, Vice Chair LeBren Harris and members Pragna Patel-Mueller, Natalie Ward, David Smith (arrived at 2:22 p.m. and departed at 2:28 p.m.) and Stephanie Bolles Absent: Matt Wilkins Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Stewart PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. --End of Public Comment-- BUSINESS ITEMS 1. Organizational Resilience Plan Recap Matthew Landkamer from Coraggio Group and Laura Libby from Miles Partnership reviewed the Organizational Resilience Plan survey results and findings with the TBID. Highlights included the SLO TBID scoring highest on the “Team” segment and scoring lowest on “Visitors” and reviewing the strengths and critical gaps. Public Comment None ---End of Public Comment--- ACTION: No action taken ADJOURNMENT The meeting was adjourned at 2:58 p.m. The next Tourism Business Improvement District Board meeting is scheduled for Wednesday, May 12, 2021 at 10:00 a.m. held remotely and via teleconference.