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Minutes – Promotional Coordinating Committee Meeting of January 13, 2021 Page 1
Minutes
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, January 13, 2021
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to
order on Wednesday, January 13, 2021 at 5:58 p.m., by Chair Matteson via teleconference.
ROLL CALL
Present: Committee Members John Conner, Ryan Heath, Lori Lerian, Stephanie Stackhouse,
Samantha Welch, Vice Chair John Thomas, and Chair Dana Matteson,
Absent: None
Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian
PUBLIC COMMENT ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
ACTION: UPON MOTION BY COMMITTEE MEMBER THOMAS, SECONDED BY
COMMITTEE MEMBER WELCH, CARRIED 7-0 to approve the Consent Agenda items 1 thru 6.
C.1 Minutes of the Regular Meeting on December 9, 2020
C.2 2020-21 Community Promotions Budget Report
C.3 SLO Chamber Monthly Public Relations Report
C.4 SLO Chamber Visitors Center Report
C.5 TOT Report
C.6 Modified GIA Program: Grant Recommendation Report
Minutes – Promotional Coordinating Committee Meeting of January 13, 2021 Page 2
PRESENTATIONS
1. PUBLIC RELATIONS, VISITOR SERVICES and GIA QUARTER REPORT
SLO Chamber of Commerce representatives, Jacqui Clark-Charlesworth and Dusty Colyer-
Worth, provided a PowerPoint presentation review and responded to Committee inquiries.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
BUSINESS ITEMS
1. SUPPORT LOCAL PROGRAM UPDATE
Ashlee Akers and Megan Condict, Verdin Marketing, presented the second quarter report on
the Support Local marketing activities followed by the campaign concept options and
program recommendations for the final phase (Phase 3) of the program for FY 20-21.
Public Comment
None.
--End of Public Comment--
ACTION: UPON MOTION BY COMMITTEE MEMBER THOMAS, SECONDED BY
COMMITTEE MEMBER HEATH, CARRIED 7-0 to approve $3600 in additional funding
for Phase 3 of the program as presented.
2. SERIES 3 BANNER PROJECT
Katy McGrath, Badger Branding, presented the Series 3 banner design concept designs for
the committee’s review and approval.
Public Comment
None.
--End of Public Comment--
ACTION: UPON MOTION BY COMMITTEE MEMBER CONNER, SECONDED BY
COMMITTEE MEMBER LERIAN, CARRIED 7-0 to approve the neon color featured
Series 3 banner design and an additional expenditure of $960 for execution.
Minutes – Promotional Coordinating Committee Meeting of January 13, 2021 Page 3
3. FY 20-21 MID YEAR BUDGET REVIEW
Tourism Manager Cano presented the FY 2020-21 mid-year budget status and responded to
committee inquiries. The Committee discussed the various un-committed budget balances
and gave staff direction on committee priorities.
Public Comment
None.
--End of Public Comment--
ACTION: UPON MOTION BY COMMITTEE MEMBER THOMAS, SECONDED BY
COMMITTEE MEMBER STACKHOUSE, CARRIED 7-0 to fund $18,000 for the large
downtown banner project.
PCC LIAISON REPORTS AND COMMUNICATION
1. GIA LIAISON REPORT – Liaison Assignments
Chair Matteson reported out on the San Luis Obispo Museum of Art.
2. COMMITTEE OUTREACH UPDATE
Committee Member Lerian reported on serving on the artist jury for the recent San Luis
Obispo Art Museum art installation.
3. TBID BOARD REPORT – TBID Meeting Minutes: December 9, 2020
John Conner provided a brief overview of the TBID Board Meeting.
4. TOURISM PROGRAM UPDATE
Tourism Manager Cano provided a brief Tourism Program update.
ADJOURNMENT
The meeting was adjourned at 7:54 p.m. The next Regular Promotinal Coordinating Committee
meeting is scheduled for Wednesday, February 10, 2021 at 5:30 p.m., via teleconference.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 02/10/2021