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Minutes – Promotional Coordinating Committee Meeting of April 14, 2021 Page 1
Minutes
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, April 14, 2021
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to
order on Wednesday, April 14, 2021 at 5:33 p.m., by Chair Thomas via teleconference.
ROLL CALL
Present: Chair John Thomas, Ryan Heath, Lori Lerian, John Conner, Robin Wolf and Maureen
Forsberg (arrived at 5:39 PM)
Absent: Vice Chair Samantha Welch
Staff: Tourism Manager Molly Cano and City Clerk Teresa Purrington
PUBLIC COMMENT ITEMS NOT ON THE AGENDA
Carlyn Christianson
--End of Public Comment--
CONSENT ITEMS
ACTION: UPON MOTION BY COMMITTEE MEMBER HEATH, SECONDED BY
COMMITTEE MEMBER CONNER, CARRIED 5-0-2 ( with Vice Chair Welch and Committee
Member Forsberg absent) to approve the Consent Agenda items 1 thru 6.
C.1 Minutes of the Meeting on March 10, 2021
C.2 2020-21 Community Promotions Budget Report
C.3 SLO Chamber Monthly Public Relations Report
C.4 SLO Chamber Visitor Center Report
C.5 SLO Chamber Modified GIA Marketing Support Report
C.6 TOT Report
Minutes – Promotional Coordinating Committee Meeting of April 14, 2021 Page 2
C.7 Modified GIA Program: Grant + Plaza Partnership Recommendation Report
Committee Member Lerian abstained from Item C7 as she has a working relationship with one of
the applicants.
ACTION: UPON MOTION BY COMMITTEE MEMBER THOMAS, SECONDED BY
COMMITTEE MEMBER WOLF, CARRIED 4-0-1-2 (With Committee Member Lerian
Abstaining, Vice Chair Welch, and Committee Member Forsberg absent) to approve the Consent
item C7.
PRESENTATIONS
1. NEW COMMITTEE MEMBER INTRODUCTIONS
City Clerk Teresa Purrington administered the Oath of Office to Committee Members Wolf
and Forsberg. The committee introduction themselves.
2. PUBLIC RELATIONS, VISITOR SERVICES and GIA QUARTER REPORT
SLO Chamber of Commerce representative, Jacqui Clark-Charlesworth and Dusty Colyer-
Worth provided a PowerPoint presentation review and responded to Committee inquiries.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
BUSINESS ITEMS
1. SUPPORT LOCAL PROGRAM UPDATE
Ashlee Akers from Verdin presented the third quarter report on the Support Local marketing
activities, and the program recommendations for the final phase of the program for FY 20-21.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
2. SERIES 4 BANNER PROJECT KICKOFF
Katy McGrath from Badger Branding presented the concept for the series 4 banner project
expected for installation in Summer 2021. By consensus the Committee provided direction to
pursue the Icon concept.
Minutes – Promotional Coordinating Committee Meeting of April 14, 2021 Page 3
3. FY 21-22 BUDGET DIRECTION & CONTRACT EVALUATIONS
Tourism Manager Molly Cano presented the Committee’s budget for FY 21-22.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
PCC LIAISON REPORTS AND COMMUNICATION
1. GIA LIAISON REPORT
No action.
2. COMMITTEE OUTREACH UPDATE -
Member Lerian provided an update on SLO Master Coral and Spokes events.
3. TBID BOARD REPORT – TBID Meeting Minutes: April 14, 2021
John Conner provided a brief overview of the TBID Board Meeting.
4. TOURISM PROGRAM UPDATE
Tourism Manager Cano provided a brief Tourism Program update.
ADJOURNMENT
The meeting was adjourned at 7:14 p.m. The next Regular Promotional Coordinating Committee
meeting is scheduled for Wednesday, May 12, 2021 at 5:30 p.m., via teleconference.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 05/12/2021