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Home My WebLink About10-13-2021 PCC Agenda PacketCity of San Luis Obispo, Agenda, Planning Commission Agenda PROMOTIONAL COORDINATING COMMITTEE BOARD Wednesday, October 13, 2021 5:30 p.m. REGULAR MEETING Teleconference Pursuant to Executive Orders N-60-20 and N-08-21 executed by the Governor of California, and subsequently Assembly Bill 361, enacted in response to the state of emergency relating to novel coronavirus disease 2019 (COVID-19) and enabling teleconferencing accommodations by suspending or waiving specified provisions in the Ralph M. Brown Act (Government Code § 54950 et seq.), members of the public, Promotional Coordinating Committee Board (PCC), City Staff, and City Consultants may participate in this regular meeting by teleconference. Using the most rapid means of communication available at this time, members of the public are encouraged to participate in PCC meetings in the following ways: 1. Remote Viewing - Members of the public who wish to watch the meeting can view:  View the Webinar (recommended for the best viewing quality):  URL: https://slocity-org.zoom.us/j/81538141028?pwd=dGJHaXVFUjJuS2NVN1lZNjJLeXdSQT09  US: +1 669 900 6833  Webinar ID: 815 3814 1028  Passcode: 361986 2. Public Comment - The PCC will still be accepting public comment for only items on the agenda. Public comment can be submitted in the following ways:  Mail or Email Public Comment o Received by 3:00 PM on the day of meeting - Can be submitted via email to: advisorybodies@slocity.org or U.S. Mail to City Clerk at 990 Palm St., San Luis Obispo, CA 93401 o Emails sent after 3:00 PM – Can be submitted via email to advisorybodies@slocity.org and will be archived/distributed to the Advisory Body after the meeting. Emails will not be read aloud during the meeting.  Verbal Public Comment o Received by 3:00 PM on the day of the meeting - Call (805) 781-7164; state and spell your name, mention the agenda item number you are calling about and leave your comment (limited to 3 minutes). All voicemails will be forwarded to the PCC members and saved as Agenda Correspondence. Voicemails will not be played during the meeting. o During the meeting – Members of the public who wish to provide public comment can join the webinar (instructions above). Once Public Comment is opened for the item you would like to speak on, please raise your virtual hand. Your name will be called and your mic will be unmuted. You will have 3 minutes to speak. All comments submitted will be placed into the administrative record of the meeting. Promotional Coordinating Committee Board Agenda for October 13, 2021 CALL TO ORDER John Thomas ROLL CALL: Chair John Thomas, Vice Chair Samantha Welch, Lori Lerian, John Conner, Robin Wolf and Maureen Forsberg PUBLIC COMMENT: At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. CONSENT ITEMS C.1 Minutes of the Meeting on September 8, 2021 C.2 2021-22 Community Promotions Budget Report C.3 SLO Chamber Monthly Public Relations Report C.4 SLO Chamber Visitor Center Report C.5 SLO Chamber GIA Support Report C.6 TOT Report C.7 Modified GIA Program: Grant Recommendation Report PRESENTATIONS 1. SUPPORT LOCAL QUARTER REPORT 15 mins Representatives from Verdin will present the first quarter report for the Support Local marketing activities and the campaign concept for the next phase of the program. 2. PUBLIC RELATIONS, GIA & VISITOR SERVICES QUARTER REPORT 20 mins Representatives from the SLO Chamber will present the quarter report for the Public Relations, GIA and Visitor Services activities. BUSINESS ITEMS 1. DEI PROGRAM DISCUSSION 30 mins Following the presentation last month on the City’s DEI efforts, the committee will discuss member thoughts on opportunities for PCC to support this effort. 2. PCC COMMUNITY PLACEMAKING & RECOVERY PROJECT BRAINSTORM 30 mins The committee will continue to discuss project ideas for the Community Placemaking and Recovery Project work efforts. Promotional Coordinating Committee Board Agenda for October 13, 2021 PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIASION REPORT – Liaison Assignments 2. COMMITTEE OUTREACH UPDATE – Committee Report 3. TBID BOARD REPORT – TBID Meeting Minutes: September 8, 2021 4. TOURISM PROGRAM UPDATE ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for Wednesday, November 10, 2021, at 5:30 p.m. held remotely via teleconference. The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7100 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Meeting audio recordings can be found at the following web address: http://opengov.slocity.org/WebLink/1/fol/61016/Row1.aspx DRAFT Minutes – Promotional Coordinating Committee Meeting of September 8, 2021 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, September 8, 2021 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, July 14, 2021 at 5:39 p.m., by Chair Thomas. ROLL CALL Present: Chair John Thomas, Vice Chair Samantha Welch, Committee Members, Maureen Forsberg, Lori Lerian and Robin Wolf Absent: Member John Conner Staff: Tourism Manager Molly Cano and City Clerk Teresa Purrington PUBLIC COMMENT ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS Public Comment Annie Malak Maureen Welch --End of Public Comment— ACTION: UPON MOTION BY VICE CHAIR WELCH, SECONDED BY COMMITTEE MEMBER FORSBERG, CARRIED 5-0 (With Member Conner absent and one seat vacant) to approve the Consent Agenda items 1 thru 6. C.1 Minutes of the Meeting on July 14, 2021 C.2 2021-22 Community Promotions Budget Report C.3 SLO Chamber Monthly Public Relations Report (July & August) C.4 SLO Chamber Visitor Center Report (July & August) C.5 TOT Report C.6 Modified GIA Program: Grant Recommendation Report DRAFT Minutes – Promotional Coordinating Committee Meeting of September 8, 2021 Page 2 PRESENTATIONS 1. DEI PRESENTATION Dale Magee, Interim Project Manager for DEI provided a presentation on the City’s DEI efforts. Public Comment Annie Malak Dusty Colyer-Worth --End of Public Comment-- No action was taken on this item. 2. PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE Jacqui Clark-Charlesworth, SLO Chamber presented the report for the public relations activities that occurred over the past months. Public Comment None. --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1. VACANT WINDOW PROJECT Bettina Swigger, CEO Downtown SLO presented a project update on the vacant window beautification project. Public Comment None --End of Public Comment-- No action was taken on this item discussion only. DRAFT Minutes – Promotional Coordinating Committee Meeting of September 8, 2021 Page 3 2. NEIGHBORHOOD MAP PROJECT Molly Cano, Tourism Manager presented the PowerPoint regarding the Neighborhood Map Project and provided options for the third business neighborhood to feature in Neighborhood Map Project. Public Comment Jacqui Clark-Charlesworth Katy McGrath Dusty Colyer-Worth --End of Public Comment-- ACTION: UPON MOTION BY MEMBER WOLF, SECONDED BY COMMITTEE MEMBER LERIAN, CARRIED 5-0 (With Member Conner absent and one seat vacant) to have the Broad/Orcutt area to be the next neighborhood to be included in the Neighborhood Map Project. 3. PCC COMMUNITY PLACEMAKING & RECOVERY PROJECT BRAINSTORM The committee will discuss project ideas for the Community Placemaking and Recovery Project work efforts. Public Comment Jacqui Clark-Charlesworth Katy McGrath Dusty Colyer-Worth --End of Public Comment-- No action was taken on this item discussion only. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIAISON REPORT No reports 2. COMMITTEE OUTREACH UPDATE - None. 3. TBID BOARD REPORT – TBID Meeting Minutes: August 11, 2021 Tourism Manager Molly Cano provided a brief overview of the TBID Board Meeting. 4. TOURISM PROGRAM UPDATE Tourism Manager Cano provided a brief Tourism Program update. DRAFT Minutes – Promotional Coordinating Committee Meeting of September 8, 2021 Page 4 ADJOURNMENT The meeting was adjourned at 8:08 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, October 13, 2021 at 5:30 p.m. via teleconference. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2021 Community Promotions Budget 2021-22 Budget 2021-22 Amount Budget 405,898$ Returned Funds (Previous Year GIA) Total Budget 405,898$ Expenditure Last Updated 10/7/2021 Expenditure Allocated Committed/Exp ended Available Balance Contractor Grants-in-Aid Funding 100,000$ -$ 100,000$ GIA Recipients Grants-in-Aid Marketing Support Contract 30,000$ 30,000$ -$ Chamber of Commerce Community Placemaking & Recovery Projects 52,000$ -$ 52,000$ Various: Verdin; Various Influnecers General Contract Services 6,400$ -$ 6,400$ Various Visitors Center 119,600$ 119,600$ -$ Chamber of Commerce PR Contract 45,000$ 45,000$ -$ Chamber of Commerce Downtown Maps 9,000$ 9,000$ -$ Chamber of Commerce Support Cost 5,000$ -$ City Administration Prepay FY 21-22 Media Monitoring Services Prepaid: $3527 from 20-21 Administration 38,150$ 38,150$ City Administration Total 405,150$ 241,750$ 158,400$ Report to City of SLO – TBID and PCC Public Relations Contract September 2021 PR ACTIVITY Implementation/Proactive Work Drafted ‘Meet Your Neighborhood Mobile Taco Catering Company’ Q&A for VisitSLO.com Continued working DCI on the Sustainable SLO urban tree-planting program Met with EcoSLO & the Noble/DCI team on the Sustainable SLO urban tree-planting program Pitched the Sustaiable SLO urban tree-planting program to KSBY & Scott Bridges for inclusion in his sustainable story Continued working with Verdin on Support Local Campaign and implementation Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Responsive leads Pitched Sunset Drive-In through HARO for a story on "coolest drive-in theatres in the US" Provided photos of Sunset Drive-In for November 2021 pickleball magazine Provided suggestions to Carole Dixon for a story in Pasadena Mag Helped coordinate story on international travel for Pacific Coast Business Times Partnerships Planned & hosted freelancer Brian Cicioni's SLO visit for USA Today 10Best in partnership with Visit CA and Highway 1 Discovery Route Began planning freelancer Laurie Werner's SLO visit for Forbes in partnership with Hotel SLO Began planning freelancer Christina Mueller's visit for Marin Magazine in partnership with Hotel SLO & Hotel Cerro Planned & hosted freelancer Ali Wunderland's SLO visit for SF Gate in partnership with Visit SLO CAL & Visit California Shared 2022 SLO events & key brand assets with SLO CAL for consideration in the Official Visitors Magazine Coorinated with Noble and Mindbody to publish Jacki Carr's blog on wine + wellness in SLO Pitched "Dine Globally in the Golden State" & "Agritourism in California" story ideas to Visit California PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF TRIPSAVVY The 10 Best Things to Do Along California’s Highway 1 Discovery Rout 4,361,168.00 $40,341.00 Beer/Wine DCI pitching MARTHA STEWART Enjoy a Pint at One of the Best Craft Breweries Around the United States 7,914,890.00 $73,213.00 Beer/Wine DCI pitching LALASCOOP The Future of Travel 3,000.00 $28.00 Family Media hosting w/DCI LALASCOOP A Sustainable Lifestyle Is an Attainable Lifestyle 3,000.00 $28.00 Media hosting w/DCI ADVENTURE SPORTS JOURNAL Earn Your Beer Hike & bike in San Luis Obispo 21,824.00 $202.00 Outdoor Media hosting w/DCI BARRON'S PENTA Great Escapes: A Different Kind of Wine Country in SLO CAL 5,989,783.00 Beer/Wine Media hosting w/SLO CAL SF GATE A lifelong Californian gets 'stoked' at the U.S. Open of Surfing and her first-ever lesson 9,457,598.00 Outdoor Media hosting w/SLO CAL & Visit CA TRAVEL PULSE The 50 Best College Towns in America 277,465.00 Cal Poly LOVE EXPLORING Your state's most unusual place to stay 201,500,000.00 Cultural LOVE FOOD America's most beautiful restaurants revealed 67,015,000.00 Culinary ONLY IN YOUR STATE Splash Café In Southern California Claims To Have The World’s Best Clam Chowder 2,014,000.00 Culinary KUSC Play On, California!--Cultural MEN'S JOURNAL 17 Best Summit Beers to Drink After Hiking and Mountaineering 1,300,000.00 Outdoor PACK UP + GO The College Towns of Pack Up + Go 4,765.00 -Cal Poly FAMILY MINDED 25 Best Drive-In Movie Theaters in the U.S, Ranked 77,000.00 Cultural SOUTH FLORIDA REPORTER Bubblegum Alley (San Luis Obispo) And The Market Theater Gum Wall (Seattle) – Are Gum-Centric Tourist Attractions13,400.00 Cultural MUSTANG NEWS San Luis Obispo Is Coming Alive With The Return Of In-Person Events 7,500.00 Cultural PASADENA NOW The Cow on the Cal Poly Pomona Rose Parade Float Will Jump Over the Moon – With a Jet Pack42,928.00 Cal Poly NEW TIMES Linnaea's Cafe showcases three SLO artists in new abstract exhibition 41,000.00 $9.32 Cultural TOTALS 19 300,044,321.00 $113,821.32 Report to City of SLO – PCC Visitor Services Contract September 2021 Visitor Interaction September 2020 August 2021 September 2021 Walk-ins 4,393 6,173 6,417 Phone calls 1,315 917 1,026 Emails & Digital 1,085 863 846 Visitor Center Highlights • Open to best serve our community and visitors . • Working collaboratively with City and regional partners to navigate community through pandemic reopening and recovery. • Welcomed Cal Poly students and families back to our community during move-in and Week of Welcome. • Enjoyed helping every guest that walked through our doors, calls, emails, or otherwise engages from a safe distance. Demographic Snapshot International travelers 42 Asia 10% Africa 0% Europe 40% Australia/New Zealand 0% United Kingdom 0% North America 25% South America 25% Domestic travelers (outside of CA.) 1,304 West 3% West Coast 16% East Coast 13% Southwest 21% Midwest 23% South 24% California travelers 2,302 Northern CA 20% Southern CA 25% Central Coast 39% Central Valley 15% Desert 1% 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 Change +/- to FY 19-20 July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 535,638$ 1,035,459$ 113.4% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 622,435$ 992,367$ 120.1% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,475$ October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 626,320$ November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 420,171$ December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 233,987$ January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 300,504$ February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 425,501$ March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,863$ April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,319$ May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 728,950$ June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,791$ Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,884,953$ 2,027,826$ 2020-21 2021-22 Change +/-2020-21 2021-22 Change +/-2020-21 2021-22 Change +/- July 54.5 82.2 50.7%165.96 226.69 36.6%90.53 186.23 105.7% August 61.0 71.9 17.9%162.84 213.77 31.3%99.27 153.67 54.8% September 63.1 167.66 105.79 October 61.9 162.18 100.38 November 49.85 145.06 72.32 December 33.32 123.53 41.16 January 40.5 124.24 50.28 February 54.4 138.33 75.18 March 66.7 144.67 96.55 April 70.5 169.50 119.42 May 65.8 181.33 119.38 June 76.0 203.39 154.53 Total/Average 58.13 77.05 0.34 157.39 220.23 0.34 93.73 169.95 0.80 Updated: 10/7/2021 TOT Comparison Occupancy ADR RevPAR*Figures from Smith Travel Research Report Promotional Coordinating Committee Agenda Report DATE: October 07, 2021 FROM: PCC GIA Subcommittee Prepared By: Molly Cano, Tourism Manager SUBJECT: September Grants-In-Aid Awards RECOMMENDATION As recommended by the PCC GIA Committee, approve following grant recipients: Organization Name Event Name JCC SLO SLO Jewish Film Festival Master Chorale The French Connection; 6th Annual Sing- along Messiah; The Poets Speak Ecologistics Central Coast Bioneers Conference San Luis Obispo Museum of Art SLOMA 2022 Mural Project MCSC Women's Business Center 15th Anniversary Celebration DISCUSSION Background The PCC has been offering Cultural GIA funding for decades. Local non-profit organizations utilize the funding to provide cultural, recreational, or social activities in our community. Because of the long term impacts of COVID-19 upon the community and local organizations, the PCC has chosen to pursue a modified Cultural GIA application process and establish a modified program that meets the current needs of the community. Applications for a $4000 grant will be open throughout the year to applicable organizations and activities. The total program disbursement of $100,000 remains consistent with previous years. Additionally, the City continues to maintain the investment of $30,000 in promotional support services through the SLO Chamber of Commerce to assist the funded partners with communication to drive attendance and increase event visibility. City of San Luis Obispo, Title, Subtitle September Application Consideration The PCC received applications from twelve organizations for consideration. Five organizations: JCC SLO, Master Chorale, Ecologistics, SLOMA, and the MCSC Women’s Business Center, met the qualifications and were approved for grants from the PCC. Three organizations: San Luis Obispo Railroad Museum, Central Coast Parks, and The Civic Ballet of San Luis Obispo were not approved during this month consideration and are invited to reapply in following application periods if and when they can address the unqualified component of their application. Approved Organizations Reviewed: JCC SLO This grant would support the promotion, marketing, and advertising of the SLO Jewish Film Festival to the greater community on the Central Coast. This year, much like last year, the film festival will be held predominantly virtual via an online screening platform where attendees can connect, buy tickets, and ultimately watch the films being offered. JCC SLO will show roughly 20 movies as well as offer Question & Answer Sessions with filmmakers from their respective films. Master Chorale The San Luis Obispo Master Chorale is dedicated to the presentation of major works for chorus and orchestra through public performances and educational programs enriching the performers, audience, and community. The 2021/2022 season will feature two diverse concerts in addition to the sixth annual sing-along Messiah. On November 21, “The French Connection” features the Requiem by Gabriel Fauré and the Gloria by Francis Poulenc, and Faure’s Pavane will separate the two larger works. On December 18, audience members join with the Master Chorale in performing choruses from Handel’s masterpiece, Messiah, and an array of popular holiday favorites featuring guest artists Westwood Brass. On April 24, 2022, “The Poets Speak” (Walt Whitman and George Herbert) will feature the music of one of England’s most revered composers, Ralph Vaughan Williams. In celebration of the 150th anniversary of his birth in 1872, the SLO Master Chorale will perform select pieces of his. Ecologistics Econoligistics is planning a Central Coast Bioneers Conference to be held on February 26, 2022. Videos will be shown of selected keynotes who will be speaking at the virtual National Bioneers Conference that will be held November 11-13. A popular feature of past conferences are our exhibitors, consisting of local merchants and nonprofits organizations. The event will also feature a repair café, hosted by Five Cities Repair Café, a nonprofit who enlists volunteers who can help individual repair all manner of household appliances, bicycle repair, electronics and clothing in order to keep these items out of the landfill. Lastly the event will feature two tracks of speakers/panels on contemporary issues on the Central Coast. SLOMA In 2022, the San Luis Obispo Museum of Art will expand upon their successful mural program that launched in early 2021. The new mural will feature the art of Erin LeAnn Mitchell around the exterior of the City of San Luis Obispo, Title, Subtitle Museum’s building at 1010 Broad Street. The artwork draws from Western art history, pop art, and visual culture to examine ideas around femininity, beauty, Black representation, and race through visual arts and photography. SLOMA is proud to be able to bring an artist of Erin’s talent and accomplishment to the Central Coast to create a one-of-a-kind installation and facilitate conversations and collaborations with the community. MCSC Women's Business Center The MCSC WBC 15th Anniversary Celebration program includes a welcome from MCSC founder and current Board Chairperson, Anita Robinson, who was named the SLO Chamber of Commerce’s Citizen of the Year in 2017 and continues to be a champion for local businesses. The organization will be presented with an award from the SBA by District Director, Dawn Golick, as well as proclamations from the City of San Luis Obispo, County of San Luis Obispo, and the offices of Assemblyman Jordan Cunningham, Senator John Laird and Congressman Salud Carbajal. Speakers include Downtown SLO CEO, Bettina Swigger, and County Supervisor Dawn Ortiz-Legg, a past WBC client. The event on November 10 will be a celebration of the MCSC WBC clients’ successes, our WBC’s longtime contributions to the local economy, a time for business and government leaders to connect and an opportunity for attendees to be inspired. Its value is to bring awareness to the community that our WBC is here and continues to serve our region. PCC Liaison Assignments Organization Name PCC Liaison Assignment JCC SLO Lori Lerian Master Chorale Maureen Forsberg Ecologistics John Conner SLOMA Samantha Welch MCSC Women's Business Center John Thomas DRAFT Minutes – Tourism Business Improvement District Board Meeting of 9/8/2021 Pg. 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, September 8, 2021 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on September 8, 2021 at 10:02 a.m. by Vice Chair LeBren Harris. ROLL CALL Present: Vice Chair LeBren Harris and Members David Smith, Pragna Patel-Mueller, Natalie Ward, and Matt Wilkins Absent: Member Stephanie Bolles and Chair John Conner Staff: Tourism Manager Molly Cano and City Clerk Teresa Purrington PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. --End of Public Comment-- CONSENT ITEMS ACTION: MOTION BY BOARD MEMBER WARD SECONDED BY MEMBER PATEL-MUELLER, CARRIED 5-0-2 TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 7. C.1 Minutes of Meeting on Wednesday, August 11, 2021 C.2 Smith Travel Report C.3 Transient Occupancy Tax (TOT) Report C.4 Chamber Public Relations Monthly Report C.5 Chamber Guest Services Monthly Report C.6 Noble Studios & DCI Marketing Monthly Report BUSINESS ITEMS 1. ECOSLO PARTNERSHIP: URBAN TREE PLANTING Hannah Romano and Grant Helete from ECOSLO presented the Urban Tree Program including the work effort based on the TBID’s revenue contribution to the sustainability and climate action initiative. Public Comment None. --End of Public Comment-- DRAFT Minutes – Tourism Business Improvement District Board Meeting of 9/8/2021 Pg. 2 ACTION: MOTION BY BOARD MEMBER WILKINS SECONDED BY BOARD MEMBER WARD CARRIED 5-0-2 to approve the work effort presented at the meeting. 2. 2020-21 TBID ANNUAL REPORT Molly Cano, Tourism Manager presented the draft FY 2020-21 TBID annual report for recommendation to City Council on September 21, 2021. ACTION: MOTION BY BOARD MEMBER SMITH SECONDED BY BOARD MEMBER WILKINS CARRIED 5-0-2 to approve the FY 2020-21 TBID Annual Report. TBID LIAISON REPORTS AND COMMUNICATION 1. HOTELIER UPDATE – None 2. MARKETING COMMITTEE UPDATE – None 3. MANAGEMENT COMMITTEE UPDATE – Tourism Manager Cano provided a summary of the sales response process provided by the SLO Chamber and approved by the Management Committee. 4. PCC UPDATE – None, no meeting in August. 5. VISIT SLO CAL UPDATE – None. 6. TOURISM PROGRAM UPDATE – Tourism Manager Cano provided staffing updates and currently projects. ADJOURNMENT The meeting was adjourned at 11:01 a.m.. The next Tourism Business Improvement District Board meeting will be a special meetin and is scheduled for Wednesday, October 13, 2021 at 10:00 a.m. held remotely and via teleconference. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX