The URL can be used to link to this page

Home My WebLink About11-10-2021 PCC Agenda PacketCity of San Luis Obispo, Agenda, Planning Commission Agenda PROMOTIONAL COORDINATING COMMITTEE BOARD Wednesday, November 10, 2021 5:30 p.m. REGULAR MEETING Teleconference Pursuant to Executive Orders N-60-20 and N-08-21 executed by the Governor of California, and subsequently Assembly Bill 361, enacted in response to the state of emergency relating to novel coronavirus disease 2019 (COVID-19) and enabling teleconferencing accommodations by suspending or waiving specified provisions in the Ralph M. Brown Act (Government Code § 54950 et seq.), commissioners and members of the public may participate in this regular meeting by teleconference. Using the most rapid means of communication available at this time, members of the public are encouraged to participate in teleconference meetings in the following ways: 1. Remote Viewing - Members of the public who wish to watch the meeting can: • View the Webinar (recommended for the best viewing quality): ➢ URL: https://slocity-org.zoom.us/j/84635413832?pwd=MWtZL1lmdnZ0MkxWUmJIUVU2dXh4dz09 ➢ Telephone Attendee: +1 669 900 6833 ➢ Webinar ID: 846 3541 3832; Passcode: 394459 Note: The City utilizes Zoom Webinar for remote meetings. All attendees will enter the meeting muted. An Attendee tutorial is available on YouTube; test your audio settings. 2. Public Comment - Public comment can be submitted in the following ways: • Mail or Email Public Comment o Received by 3:00 PM on the day of meeting - Can be submitted via email to advisorybodies@slocity.org or U.S. Mail to City Clerk at: 990 Palm St., San Luis Obispo, CA 93401. o Emails sent after 3:00 PM – Can be submitted via email to advisorybodies@slocity.org and will be archived/distributed to members of the Advisory Body the day after the meeting. Emails will not be read aloud at the meeting. • Verbal Public Comment a. Received by 3:00 PM on the day of the meeting - Call (805) 781-7164; state and spell your name, the agenda item number you are calling about and leave your comment. The verbal comments must be limited to 3 minutes. All voicemails will be forwarded to Advisory Body Members and saved as Agenda Correspondence. Voicemails will not be played during the meeting. o During the meeting – Join the webinar (instructions above). Once public comment for the item you would like to speak on is called, please raise your virtual hand, your name will be called, and your microphone will be unmuted. If you have questions, contact the office of the City Clerk at cityclerk@slocity.org or (805) 781-7100. All comments submitted will be placed into the administrative record of the meeting. Promotional Coordinating Committee Board Agenda for November 10, 2021 CALL TO ORDER John Thomas ROLL CALL : Chair John Thomas, Vice Chair Samantha Welch, Lori Lerian, John Conner, Robin Wolf and Maureen Forsberg PUBLIC COMMENT: At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. CONSENT ITEMS C.1 Minutes of the Meeting on October 13, 2021 C.2 2021-22 Community Promotions Budget Report C.3 SLO Chamber Monthly Public Relations Report C.4 SLO Chamber Visitor Center Report C.5 SLO Chamber GIA Support Report C.6 TOT Report C.7 Modified GIA Program: Grant Recommendation Report PRESENTATIONS 1. PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE 15 mins Representative from the SLO Chamber will present the report for the public relations activities that occurred over the past month. BUSINESS ITEMS 1. PCC SUSTAINABILTY + DEI TASKFORCE REPORTS 45 mins Following the action of the PCC last month in forming a sustainability and a DEI taskforce, each taskforce will report out on the taskforce activities and recommendations for committee review and input. 2. 2022-2023 GIA PROCESS DISCUSSION 15 mins The committee will begin to discuss the approach and process for the Cultural GIA program in fiscal year 2022-2023. Promotional Coordinating Committee Board Agenda for November 10, 2021 PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIASION REPORT – Liaison Assignments 2. COMMITTEE OUTREACH UPDATE – Committee Report 3. TBID BOARD REPORT – TBID Meeting Minutes: October 13, 2021 4. TOURISM PROGRAM UPDATE ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for Wednesday, December 8 , 2021, at 5:30 p.m. held remotely via teleconference. The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7100 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Meeting audio recordings can be found at the following web address: http://opengov.slocity.org/WebLink/1/fol/61016/Row1.aspx DRAFT Minutes – Promotional Coordinating Committee Meeting of October 13, 2021 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, October 13, 2021 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, October 13, 2021 at 5:31 p.m., by Chair Thomas. ROLL CALL Present: Chair John Thomas, Vice Chair Samantha Welch, Committee Members, John Conner, Maureen Forsberg, Lori Lerian and Robin Wolf Absent: None Staff: Tourism Manager Molly Cano and City Clerk Teresa Purrington PUBLIC COMMENT ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS ACTION: UPON MOTION BY LERIAN, SECONDED BY COMMITTEE MEMBER FORSBERG, CARRIED 6-0 (One seat vacant) to approve the Consent Agenda items 1 thru 7. C.1 Minutes of the Meeting on September 8, 2021 C.2 2021-22 Community Promotions Budget Report C.3 SLO Chamber Monthly Public Relations Report C.4 SLO Chamber Visitor Center Report C.5 SLO Chamber GIA Support Report C.6 TOT Report C.7 Modified GIA Program: Grant Recommendation Report PRESENTATIONS 1. SUPPORT LOCAL QUARTER REPORT Ashlee Akers, Verdin Marketing presented the first quarter report for the Support Local marketing activities and the campaign concept for the next phase of the program. DRAFT Minutes – Promotional Coordinating Committee Meeting of October 13, 2021 Page 2 Public Comment None --End of Public Comment-- No action was taken on this item. 2. PUBLIC RELATIONS, GIA & VISITOR SERVICES QUARTER REPORT Dusty Colyer-Worth and Jacqui Clark-Charlesworth, SLO Chamber presented the quarter report for the Public Relations, GIA and Visitor Services activities. Public Comment None. --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1. DEI PROGRAM DISCUSSION The committee discussed member thoughts on opportunities for PCC to support this effort. Public Comment None --End of Public Comment-- ACTION: By consensus the Committee decided to form a DEI and Sustainability taskforce with the following members: DEI – Robin Wolf, Lori Lerian, John Thomas Sustainability - Maureen Forsberg, John Conner, Samantha Welch 2. PCC COMMUNITY PLACEMAKING & RECOVERY PROJECT BRAINSTORM The committee discussed project ideas for the Community Placemaking and Recovery Project work efforts. Public Comment Katy McGrath Dusty Colyer-Worth --End of Public Comment-- ACTION: By consensus the committee requested staff to outreach on an opportunity for PCC to support a promotional campaign around public art. DRAFT Minutes – Promotional Coordinating Committee Meeting of October 13, 2021 Page 3 PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIAISON REPORT New Liaison assignments were provided. 2. COMMITTEE OUTREACH UPDATE - Member Forsberg provided an update on Central Coast Follies. 3. TBID BOARD REPORT – TBID Meeting Minutes: September 8, 2021 TBID Chair John Conner provided a brief overview of the TBID Board Meeting. 4. TOURISM PROGRAM UPDATE Tourism Manager Cano provided a brief Tourism Program update. ADJOURNMENT The meeting was adjourned at 6:59 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, November 10, 2021 at 5:30 p.m. via teleconference. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2021 Community Promotions Budget 2021‐22Budget 2021‐22 AmountBudget 405,898$ Returned Funds (Previous Year GIA)Total Budget 405,898$ ExpenditureLast Updated 11/4/2021Expenditure Allocated Committed/ExpendedAvailable BalanceContractorGrants‐in‐Aid Funding100,000$ ‐$ 100,000$ GIA Recipients Grants‐in‐Aid Marketing Support Contract 30,000$ 30,000$ ‐$ Chamber of CommerceCommunity Placemaking & Recovery Projects 52,000$ ‐$ 52,000$ Various: Verdin; Various Influnecers General Contract Services 6,400$ ‐$ 6,400$ VariousVisitors Center 119,600$ 119,600$ ‐$ Chamber of CommercePR Contract 45,000$ 45,000$ ‐$ Chamber of CommerceDowntown Maps 9,000$ 9,000$ ‐$ Chamber of CommerceSupport Cost 5,000$ 354$ 4,646$ City AdministrationPrepay FY 21‐22 Media Monitoring Services Prepaid: $3527 from 20‐21Administration 38,150$ 38,150$ City AdministrationTotal 405,150$ 242,104$ 163,046$ Report to City of SLO – TBID and PCC Public Relations Contract October 2021 PR ACTIVITY Implementation/Proactive Work Continued working with KSBY on local business stories, including the Sustainable SLO urban reforestation program Began planning Francesca Murray @onegrloneworld's SLO Visit in partnership with DCI Began working on Buy Local Bonus in partnership with the City Drafted ‘Meet Your Neighborhood Plant Shop’ Q&A for VisitSLO.com Continued working DCI on the Sustainable SLO urban reforestation program Continued working with Verdin on Support Local Campaign and implementation Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Responsive leads Coordinated History Center and Dalidet Adobe tour and offered suggestions to E’Louise Ondash through VisitSLO inquiry Partnerships Assisted in hosting freelancer Laurie Werner for Forbes in partnership with Hotel SLO Hosted freelancer Christina Mueller's visit in partnership with Hotel SLO & Hotel Cerro Met with Visit SLO CAL on ways to partner together in the future Pitched "Share Something Weird" & "California's Holiday Spirit" story ideas to Visit California PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF AAA'S VIA Best College Towns in the West 2,629,848.00 -Cal Poly Responsive pitching FORBES Classics And Discoveries Worth A Stop Along California’s Highway 1 33,900,000.00 $38,800.00 Cultural Partnership media hosting EAT THIS, NOT THAT!The Best Farmers Market in Every State 135,900,000.00 $31,200.00 Culinary DCI responsive pitching AUTHORITY MAGAZINE Reducing Food Waste: Jordan Lane of the City of San Luis Obispo (CA) On How They Are Helping To Eliminate Food Waste88,753,799.00 -Sustainability Responsive pitching with DCI SUNSET MAGAZINE Sunset Travel Awards 2021 Directory: Where to Go 266,000.00 $122.16 Cultural DCI responsive pitching/entry FAMILY TRAVEL FORUM CALIFORNIA HAUNTED HOUSES AND HALLOWEEN HAPPINESS 50,569.00 $468.00 Family DCI proactive pitching SUNSET MAGAZINE 2021 Travel Awards: Wine Country Escapes 266,000.00 $122.16 Cultural Partnership pitching ALLISON ANDERSON THE ULTIMATE GUIDE TO A WEEK ON CALIFORNIA'S CENTRAL COAST 2,877.00 -Cultural Partnership influencer hosting TRAVEL + LEISURE How I Found Solitude and Freedom on a Weeklong Solo Road Trip Along California's Famed Highway 12,001,000.00 $1,614.20 Cultural DAILY EXPRESS Wined down in California - Holidays at the relaxed West coast with a view of the Pacific 41,900.00 $9.64 Beer/Wine THRILLEST Perfect Fall Road Trips for When You Need to Escape San Francisco 137,900,000.00 $31,700.00 Cultural LOVE EXPLORING Dinosaurs and other jaw-dropping roadside attractions in America 134,300,000.00 $30,900.00 Outdoor LOVE EXPLORING California's most picture-perfect towns, ranked 67,150,000.00 $15,444.86 Cultural THE CHICAGO TRIBUNE The 30 best college towns in America 77,500,000.00 $64,200.00 Cal Poly STACKER Most diverse counties in California 221,200.00 $71.28 Cultural MONEY INC.The 20 Best Romantic Getaways in California 480,000.00 $110.30 Cultural BEVNET Small-batch Whiskey Distillery Rod & Hammer’s Launches Cut With The Pacific Craft Spirits Across California12,000.00 $2.68 Beer/Wine UPROXX Bartenders Share Their Favorite Bourbon Whiskeys Under $30 1,800,000.00 $423.00 Beer/Wine NEW TIMES Distinctive, delicious Detroit-style pizza is on the rise in SLO County 41,000.00 $9.32 Culinary NEW TIMES Hotel SLO's Ox + Anchor chef Ryan Fancher makes the Central Coast proud 41,000.00 $9.32 Culinary LOMPOC RECORD A stop by SLO Wine and Beer Co. | Kathy Marcks Hardesty 31,000.00 $3,400.00 Beer/Wine CALIFORNIA ASSOCIATION OF BOUTIQUE & BREAKFAST INNSBest Thanksgiving Dinners at California Boutique Hotels for 2021 191,000.00 $43.97 Culinary WINE TRAVELER 21 Top Things To Do in San Luis Obispo California 5,600.00 $1.28 Cultural LUXE BEAT MAGAZINE THE ART INSPIRED HOTEL SLO 3,200.00 -Cultural AMERICAN VINEYARD SLO Coast Wine History: A Pioneering Spirit 963.00 -Beer/Wine TRAVEL WITH A MATE 4 Mini Vacation Spots in the U.S to explore this season 646.00 -Outdoor KSBY San Luis Obispo Railroad Museum hosting railroad festival this weekend 139,000.00 $31.97 Cultural KCPR Liquid Gravity Brewing Company dishes out drinks and live local music 2,000.00 -Beer/Wine TOTALS 28 683,630,602.00 $218,684.14 TOTAL YTD 55 1,165,397,215.00 $390,901.72 83 1,849,027,817.00 $609,585.86 Report to City of SLO – PCC Visitor Services Contract October 2021 Visitor Interaction October 2020 September 2021 October 2021 Walk-ins 4,148 6,417 6,291 Phone calls 1,154 1,026 895 Emails & Digital 1,008 846 882 Visitor Center Highlights • Open to best serve our community and visitors . • Working collaboratively with City and regional partners to navigate community through pandemic reopening and recovery. • Welcomed Cal Poly families for the CP Family Weekend. • Enjoyed helping every guest that walked through our doors, calls, emails, or otherwise engages from a safe distance. Demographic Snapshot International travelers 36 Asia 0% Africa 0% Europe 75% Australia/New Zealand 0% United Kingdom 0% North America 0% South America 25% Domestic travelers (outside of CA.) 1,277 West 3% West Coast 18% East Coast 12% Southwest 21% Midwest 23% South 23% California travelers 2,263 Northern CA 22% Southern CA 24% Central Coast 36% Central Valley 17% Desert 1% October 2021 Grants-in-Aid Marketing Support Activity Organization Event EC PR PC VC SM MTG ST HD DS Cal Poly Corporation (on behalf of Cal Poly Arts)Cal Poly Arts 2021-22 Broadway Series X X X Central Coast Follies A Whole Lot of Nonsense X X X X X X Hospice SLO County Light Up A Life X X X X X X Land Conservancy of San Luis Obispo County Wonders of the Oak Woodland Youth Art Show X X X One Cool Earth One Cool Earth’s 2nd Annual Garden Party Restorative Partners,Inc.SLO Grilled Cheese Festival X San Luis Obispo Repertory Theatre Gala Musical: The Marvelous Wonderettes X San Luis Obispo Symphony 2021-22 Main Stage Concerts X X X X X JCC SLO SLO Jewish Film Festival X Master Chorale The French Connection; 6th Annual Sing-along Messiah; The Poets SpeakX Ecologistics Central Coast Bioneers Conference SLOMA SLOMA 2022 Mural Project X MCSC Women's Business Center 15th Anniversary Celebration X X Black is current month, gray is past work Boxes marked with "D" indicate that recipients knew about service and declined to utilize. 13 Total; 11 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG- Met with Groups in person and offered public relations advice and support ST- Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution DS - Recipient Declined Services 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 Change +/- to FY 19-20 July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 535,638$ 1,035,459$ 113.4% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 622,435$ 992,367$ 120.1% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,475$ 965,595$ 134.0% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 626,320$ November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 420,171$ December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 233,987$ January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 300,504$ February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 425,501$ March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,863$ April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,319$ May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 728,950$ June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,791$ Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,884,953$ 2,993,420$ 2020-21 2021-22 Change +/-2020-21 2021-22 Change +/-2020-21 2021-22 Change +/- July 54.5 82.2 50.7%165.96 226.69 36.6%90.53 186.23 105.7% August 61.0 71.9 17.9%162.84 213.77 31.3%99.27 153.67 54.8% September 63.1 70.9 12.4%167.66 214.67 28.0%105.79 152.30 44.0% October 61.9 162.18 100.38 November 49.85 145.06 72.32 December 33.32 123.53 41.16 January 40.5 124.24 50.28 February 54.4 138.33 75.18 March 66.7 144.67 96.55 April 70.5 169.50 119.42 May 65.8 181.33 119.38 June 76.0 203.39 154.53 Total/Average 58.13 75.00 0.27 157.39 218.38 0.32 93.73 164.07 0.68 Updated: 11/4/2021 TOT Comparison Occupancy ADR RevPAR*Figures from Smith Travel Research Report DATE:November 04, 2021 FROM:PCC GIA Subcommittee Prepared By:Molly Cano, Tourism Manager SUBJECT:October Grants-In-Aid Awards RECOMMENDATION As recommended by the PCC GIA Committee, approve following grant recipients: Organization Name Event Name Saint Andrew Greek Orthodox Church San Luis Obispo Greek Festival San Luis Obispo International Film Festival SLO Film Festival Opera SLO Hansel and Gretel: An Opera in Two Acts San Luis Obispo Railroad Museum SLO Train Day The Civic Ballet of San Luis Obispo The Civic Ballet Presents Rodeo and the Scarlet Ibis DISCUSSION Background The PCC has been offering Cultural GIA funding for decades. Local non-profit organizations utilize the funding to provide cultural, recreational, or social activities in our community. Because of the long term impacts of COVID-19 upon the community and local organizations, the PCC has chosen to pursue a modified Cultural GIA application process and establish a modified program that meets the current needs of the community. Applications for a $4000 grant will be open throughout the year to applicable organizations and activities. The total program disbursement of $100,000 remains consistent with previous years. Additionally, the City continues to maintain the investment of $30,000 in promotional support services through the SLO Chamber of Commerce to assist the funded partners with communication to drive attendance and increase event visibility. October Application Consideration The PCC received applications from seven organizations for consideration. Five organizations: Saint Andrew Greek Orthodox Church, SLO International Film Festival, Opera SLO, the Railroad Museum, and the Civic Ballet, met the qualifications and are approved for grants from the PCC. Two organizations: Old Mission SLO and Cambria’s Allied Arts, were not approved during this month's consideration and are invited to reapply in following application periods if and when they can address the unqualified component of their application. Approved Organizations Reviewed: Saint Andrew Greek Orthodox Church Saint Andrews Church hosts the only Greek festival between Santa Barbara and Monterey. These types of festivals have educational components, because they share and keep alive Greek history, heritage, culinary and cultural traditions through dancing demonstrations and lessons, authentic live music, traditional fashion and meals. This event provides San Luis Obispo City and County residents and tourists a unique cultural and social experience of our Greek heritage.Nearly 2,000 attendees are expected each day of the event. The festival is open to the public, family-friendly, and admission and parking are free. Saint Andrew has a successful track record of holding this event since 2008. The festival has grown in attendance over the years, and relocated to the Alex Madonna Expo Center in 2019 to accommodate the increasing number of visitors. Most of the sponsors and vendors are local businesses, and a portion of the proceeds benefit local charities. San Luis Obispo International Film Festival The San Luis Obispo International Film Festival provides a year-round destination for international independent cinema, promoting diversity, understanding, education, and inclusion through engaging storytelling. The world-class annual festival in San Luis Obispo County, along with events throughout the year, provide a venue for international and local filmmakers, exposing an ever-expanding range of audiences to new ideas and experiences. The 2022 March film festival will be a hybrid festival with the return to some favorite in-person venues such as the Fremont, Palm Theatre, The Movie Experience and a new venue the Cuesta Performing Arts Center. The festival will be six days of international and local films ranging from documentaries, narrative features, music videos and more! Opera SLO Opera SLO will be hosting a grand production of Engelbert Humperdinck’s opera “Hansel and Gretel” will feature a large 65+ orchestra, children’s chorus, and seven leading roles played by internationally acclaimed soloists. The production will also present elaborate props, costumes, and set pieces all built locally within SLO County. The event will be produced as a “Citywide Arts Collaboration” featuring artists from several “opera-complimentary” local arts organizations: Opera San Luis Obispo, Central Coast Children’s Chorus, Civic Ballet San Luis Obispo, and the San Luis Obispo County Office of Education. San Luis Obispo Railroad Museum The San Luis Obispo Railroad Museum will be adding a new event to their annual Train Day. When started, events were held throughout the country with Amtrak's revival of passenger rail and Amtrak's approval and help. They have withdrawn from this event and the Museum will be focusing on rail history within SLO county, California, and America. There will be well known rail speakers with slide and video presentations of local, regional and national railroad themes which will appeal to local residents and attract visitors from outside the area. The Museum will be calling this event "Coast Rail". The event will take place at the San Luis Obispo Railroad Museum at 1940 Santa Barbara Ave and/or Unitarian Church at 2201 Lawton Ave in San Luis Obispo. The Civic Ballet of San Luis Obispo The Civic Ballet is currently made up of 30 dancers ranging in age from 14-68 years. It has long been the pride of the Civic Ballet to have a diverse group of company dancers with all different skills, body types, and performance abilities. The Spring Gala also offers up the community new and original pieces of contemporary dance every year. In Spring of 2022, the Civic Ballet dancers will perform The Scarlett Ibis on the Spanos Stage at the PAC. This piece along with a previously produced favorite- Rodeo, will offer up the community of San Luis Obispo two diverse contemporary works for one ticket price. PCC Liaison Assignments Organization Name PCC Liaison Assignment Saint Andrew Greek Orthodox Church Maureen Forsberg San Luis Obispo International Film Festival Lori Lerian Opera SLO John Conner San Luis Obispo Railroad Museum Robin Wolf The Civic Ballet of San Luis Obispo Samantha Welch DRAFT Minutes – Tourism Business Improvement District Board Meeting of 10/13/2021 Pg. 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, October 13, 2021 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on October 13, 2021 at 10:03 a.m. by Chair John Conner. ROLL CALL Present: Chair John Conner, Vice Chair LeBren Harris and Members Stephanie Bolles, David Smith (left at noon), Pragna Patel-Mueller, Natalie Ward, and Matt Wilkins Absent: None Staff: Tourism Manager Molly Cano and City Clerk Teresa Purrington PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. --End of Public Comment-- CONSENT ITEMS ACTION: MOTION BY BOARD MEMBER BOLLES SECONDED BY MEMBER SMITH, CARRIED 5-0-2 TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 6. C.1 Minutes of Meeting on Wednesday, September 8, 2021 C.2 Smith Travel Report C.3 Transient Occupancy Tax (TOT) Report C.4 Chamber Public Relations Monthly Report C.5 Chamber Guest Services Monthly Report C.6 Noble Studios & DCI Marketing Monthly Report PRESENTATIONS 1. VISIT SLO CAL EDI CO-OP STUDY INSIGHTS Cathy Cartier, Visit SLO CAL and Stephanie Brown from SMARI presented the findings from the Equity Diversity and Inclusion (EDI) study. Public Comment Greg Hermann --End of Public Comment-- ACTION: No Action Taken DRAFT Minutes – Tourism Business Improvement District Board Meeting of 10/13/2021 Pg. 2 2. MARKETING SERVICES QUARTER REPORT Gabbi Hall and Danni Winter from Noble Studios presented the first quarter report for the marketing activities for the SLO TBID. Public Comment None. --End of Public Comment-- ACTION: No Action Taken 3. PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT Dusty Colyer-Worth, and Jacqui Clark-Charlesworth, SLO Chamber presented the quarter report for the Public Relations and Guest Services activities with the SLO TBID. Public Comment None. --End of Public Comment-- ACTION: No Action Taken BUSINESS ITEMS 1. SLO TBID BRAND CAMPAIGN Gabbi Hall from Noble Studios presented the brand creative for the “Hello to the SLO Life” campaign for the Board’s review and approval. Public Comment None. --End of Public Comment-- ACTION: MOTION BY BOARD MEMBER WILKINS SECONDED BY BOARD MEMBER WARD CARRIED 5-2 (With Member Smith and Patel-Mueller voting No) to approve the “Hello to the SLO Life” campaign. 2. VISIT SLO CAL BOARD SEAT APPOINTMENT The Board will recommend an appointee to the Visit SLO CAL Board of Directors. Public Comment None. --End of Public Comment-- ACTION: MOTION BY BOARD MEMBER SMITH SECONDED BY BOARD MEMBER PATEL- MUELLER CARRIED 7-0 to appoint Member Wilkins to the Visit SLO CAL Board of Directors. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 10/13/2021 Pg. 3 TBID LIAISON REPORTS AND COMMUNICATION 1. HOTELIER UPDATE Member Patel-Mueller provided an update that the homeless problem behind her hotel is gone with the help of CalTrans. Member Ward provided an update on the increase in inquiries from large corporations for executive getaways. 2. MARKETING COMMITTEE UPDATE – None 3. MANAGEMENT COMMITTEE UPDATE – Tourism Manager Cano indicated the Management committee received an analysis on the Transient Occupancy Tax trends. 4. PCC UPDATE – Tourism Manager Cano provided an updated on the PCC meeting of September 8, 2021. 5. VISIT SLO CAL UPDATE – Tourism Manager Cano provided an update. 6. TOURISM PROGRAM UPDATE – Tourism Manager Cano provided staffing updates and currently projects. ADJOURNMENT The meeting was adjourned at 12:06 p.m.. The next Tourism Business Improvement District Board Regular meeting is scheduled for Wednesday, November 10, 2021 at 10:00 a.m. held remotely and via teleconference. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX