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Home My WebLink About12-08-2021 PCC Agenda Packet Agenda City of San Luis Obispo, Agenda, Planning Commission PROMOTIONAL COORDINATING COMMITTEE BOARD Wednesday, December 8, 2021 5:30 p.m. REGULAR MEETING Teleconference Pursuant to Executive Orders N-60-20 and N-08-21 executed by the Governor of California, and subsequently Assembly Bill 361, enacted in response to the state of emergency relating to novel coronavirus disease 2019 (COVID-19) and enabling teleconferencing accommodations by suspending or waiving specified provisions in the Ralph M. Brown Act (Government Code § 54950 et seq.), commissioners and members of the public may participate in this regular meeting by teleconference. Using the most rapid means of communication available at this time, members of the public are encouraged to participate in teleconference meetings in the following ways: 1. Remote Viewing - Members of the public who wish to watch the meeting can: View the Webinar (recommended for the best viewing quality): URL: https://slocity- org.zoom.us/j/83310457911?pwd=ZlNaMlNoYzVHVUk1b0hoS2VEOUdMZz09 Telephone Attendee: +1 669 900 6833 Webinar ID: 833 1045 7911; Passcode: 585232 Note: The City utilizes Zoom Webinar for remote meetings. All attendees will enter the meeting muted. An Attendee tutorial is available on YouTube; test your audio settings. 2. Public Comment - Public comment can be submitted in the following ways: Mail or Email Public Comment o Received by 3:00 PM on the day of meeting - Can be submitted via email to advisorybodies@slocity.org or U.S. Mail to City Clerk at: 990 Palm St., San Luis Obispo, CA 93401. o Emails sent after 3:00 PM Can be submitted via email to advisorybodies@slocity.org and will be archived/distributed to members of the Advisory Body the day after the meeting. Emails will not be read aloud at the meeting. Verbal Public Comment a. Received by 3:00 PM on the day of the meeting - Call (805) 781-7164; state and spell your name, the agenda item number you are calling about and leave your comment. The verbal comments must be limited to 3 minutes. All voicemails will be forwarded to Advisory Body Members and saved as Agenda Correspondence. Voicemails will not be played during the meeting. o During the meeting Join the webinar (instructions above). Once public comment for the item you would like to speak on is called, please raise your virtual hand, your name will be called, and your microphone will be unmuted. If you have questions, contact the office of the City Clerk at cityclerk@slocity.org or (805) 781-7100. All comments submitted will be placed into the administrative record of the meeting. Promotional Coordinating Committee Board Agenda for December 8, 2021 CALL TO ORDER John Thomas ROLL CALL: Chair John Thomas, Vice Chair Samantha Welch, Lori Lerian, John Conner, Robin Wolf, Maureen Forsberg and Anni Wang PUBLIC COMMENT: At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. CONSENT ITEMS C.1 Minutes of the Meeting on November 10, 2021 C.2 2021-22 Community Promotions Budget Report C.3 SLO Chamber Monthly Public Relations Report C.4 SLO Chamber Visitor Center Report C.5 SLO Chamber GIA Support Report C.6 TOT Report C.7 Modified GIA Program: Grant Recommendation Report PRESENTATIONS 1. NEW COMMITTEE MEMBER & STAFF INTRODUCTIONS 10 mins The committee will do a brief introduction with the new PCC member and new Tourism Coordinator. 2. PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE 10 mins Representative from the SLO Chamber will present the report for the public relations activities that occurred over the past month. BUSINESS ITEMS 1. PUBLIC ART PROMOTIONAL SUPPORT 20 mins Staff will present an approach to public art promotional support for the committee to consider, including an opportunity to partner with SLOMA on a public art media group FAM. 2. PCC SUSTAINABILTY RESOURCES 10 mins Following the action of the PCC last month, staff will present the outline of the sustainability resources 3. 2022-2023 GIA PROCESS DISCUSSION 20 mins The committee will review the draft outline of the Cultural GIA program for fiscal year 2022-2023 based on the direction from the November meeting. Promotional Coordinating Committee Board Agenda for December 8, 2021 PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIASION REPORT Liaison Assignments 2. COMMITTEE OUTREACH UPDATE Committee Report 3. TBID BOARD REPORT TBID Meeting Minutes: November 10, 2021 4. TOURISM PROGRAM UPDATE ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for Wednesday, January 12, 2022, at 5:30 p.m. held remotely via teleconference. The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the (805) 781-7100 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Meeting audio recordings can be found at the following web address: http://opengov.slocity.org/WebLink/1/fol/61016/Row1.aspx PROMOTIONAL COORDINATING COMMITTEE Minutes - DRAFT Wednesday, November 10, 2021 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, November 10, 2021 at 5:34 p.m., by Chair Thomas. ROLL CALL Present: Chair John Thomas, Vice Chair Samantha Welch, Committee Members, John Conner, Maureen Forsberg, Lori Lerian and Robin Wolf (arrived at 5:38 PM) Absent: None Staff: Tourism Manager Molly Cano and City Clerk Teresa Purrington PUBLIC COMMENT ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS ACTION: UPON MOTION BY COMMITTEE MEMBER CONNER, SECONDED BY COMMITTEE MEMBER LERIAN, CARRIED 5-0-1 (With Member Wolf absent and One seat vacant) to approve the Consent Agenda items 1 thru 7. C.1 Minutes of the Meeting on October 13, 2021 C.2 2021-22 Community Promotions Budget Report C.3 SLO Chamber Monthly Public Relations Report C.4 SLO Chamber Visitor Center Report C.5 SLO Chamber GIA Support Report C.6 TOT Report C.7 Modified GIA Program: Grant Recommendation Report PRESENTATIONS 1. PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE DRAFT Minutes Promotional Coordinating Committee Meeting of November 10, 2021 Page 1 Jacqui Clark-Charlesworth, SLO Chamber presented the report on the public relations activities that occurred over the past month. Public Comment None. --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1. PCC SUSTAINABILITY + DEI TASKFORCE REPORTS Tourism Manager Cano and Taskforce members reported out on the taskforce activities and recommendations for committee review and input Public Comment None --End of Public Comment-- No Action taken on this item. 2. 2022-2023 GIA PROCESS DISCUSSION The committee discussed the approach and process for the Cultural GIA program in fiscal year 2022-2023. Public Comment --End of Public Comment-- ACTION: By consensus the Committee agreed on a quarterly timeline at a fixed amount with ability to also apply for bonus DEI and/or Sustainability components. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIAISON REPORT Chair Thomas reported on MCSC event. Member Forsberg provided an update on Central Coast Follies. 2. COMMITTEE OUTREACH UPDATE None. 3. TBID BOARD REPORT TBID Meeting Minutes: October 13, 2021 TBID Chair John Conner provided a brief overview of the TBID Board Meeting. DRAFT Minutes Promotional Coordinating Committee Meeting of November 10, 2021 Page 2 4. TOURISM PROGRAM UPDATE Tourism Manager Cano provided a brief Tourism Program update. ADJOURNMENT The meeting was adjourned at 7:29 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, December 8, 2021 at 5:30 p.m. via teleconference. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2021 DRAFT Minutes Promotional Coordinating Committee Meeting of November 10, 2021 Page 3 Contractor GIA Recipients Chamber of CommerceVarious: Verdin; Various Influnecers VariousChamber of CommerceChamber of CommerceChamber of CommerceCity AdministrationPrepaid: $3527 from 20-21City Administration ---- 6,4004,646 28,00052,000 91,046 $ $ $ $ $ $ $ $ $ Available Balance - - 354 9,000 72,00030,00045,00038,150 119,600 314,104 12/2/2021 $ $ $ $ $ $ $ $ $ $ Committed/Expended 6,4009,0005,000 30,00052,00045,00038,150 405,898100,000119,600 405,898405,150 $ $ $ $ $ $ $ $ $ $ $ $ Amount Last Updated Allocated Community Promotions Budget 2021-22Budget 2021-22 BudgetReturned Funds (Previous Year GIA)Total BudgetExpenditureExpenditure Grants-in-Aid FundingGrants-in-Aid Marketing Support Contract Community Placemaking & Recovery ProjectsGeneral Contract ServicesVisitors CenterPR ContractDowntown MapsSupport CostPrepay FY 21-22 Media Monitoring Services Administration Total Report to City of SLO PCC Visitor Services Contract November 2021 Visitor Interaction November October November 2020 2021 2021 Walk-ins 4,432 6,291 7,739 Phone calls 1,044 895 979 Emails & Digital 901 882 1,462 Visitor Center Highlights Open to best serve our community and visitors. Working collaboratively with City and regional partners to navigate community through pandemic reopening and recovery. Launched the Buy Local Bonus program to encourage people to support local businesses. Participated in Small Business Saturday. Enjoyed helping every guest that walked through our doors, calls, emails, or otherwise engages from a safe distance. Demographic Snapshot International travelers 42 Asia 0% Africa 0% Europe 75% Australia/New Zealand 0% United Kingdom 0% North America 15% South America 10% Domestic travelers 1,520 (outside of CA.) West 2% West Coast 20% East Coast 13% Southwest 21% Midwest 23% South 21% California travelers 2,578 Northern CA 21% Southern CA 22% Central Coast 41% Central Valley 15% Desert 1% November 2021 Grants-in-Aid Marketing Support Activity OrganizationEventECPRPCVCSMMTGSTHDDS Cal Poly Corporation (on behalf of Cal Poly XXXX Arts)Cal Poly Arts 2021-22 Broadway Series Central Coast FolliesXXXXXX A Whole Lot of Nonsense Hospice SLO County XXXXXX Light Up A Life Land Conservancy of San Luis Obispo XXX County Wonders of the Oak Woodland Youth Art Show One Cool Earth Restorative Partners,Inc. X SLO Grilled Cheese Festival San Luis Obispo Repertory TheatreXX Gala Musical: The Marvelous Wonderettes San Luis Obispo Symphony XXXXX 2021-22 Main Stage Concerts JCC SLOXX SLO Jewish Film Festival Master Chorale XX The French Connection; 6th Annual Sing-along Messiah; The Poets Speak Ecologistics Central Coast Bioneers Conference SLOMA XX SLOMA 2022 Mural Project MCSC Women's Business CenterXX 15th Anniversary Celebration Opera SLO Hansel and Gretel: An Opera in Two Acts XX San Luis Obispo International Film Festival SLO Film Festival Saint Andrew Greek Orthodox Church San Luis Obispo Greek Festival San Luis Obispo Railroad Museum SLO Train Day XX The Civic Ballet of San Luis Obispo The Civic Ballet Presents Rodeo and the Scarlet Ibis .ƌğĭƉ źƭ ĭǒƩƩĻƓƷ ƒƚƓƷŷͲ ŭƩğǤ źƭ ƦğƭƷ ǞƚƩƉ .ƚǣĻƭ ƒğƩƉĻķ ǞźƷŷ δ5δ źƓķźĭğƷĻ ƷŷğƷ ƩĻĭźƦźĻƓƷƭ ƉƓĻǞ ğĬƚǒƷ ƭĻƩǝźĭĻ ğƓķ ķĻĭƌźƓĻķ Ʒƚ ǒƷźƌźǩĻ͵ 18 Total; 11 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG- Met with Groups in person and offered public relations advice and support ST- Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution DS - Recipient Declined Services 113.4%120.1%134.0%105.2% Updated: 12/2/2021 Change +/- to FY 19-20 992,367965,595748,086 1,035,4593,741,506 2021-22 $ $ $ $ $ 535,638622,435660,475626,320420,171233,987300,504425,501614,863742,319728,950 973,791 6,884,953 2020-21 $ $ $ $ $ $ $ $ $ $ $ $ $ 69,184 913,019826,465720,414711,393593,403488,757520,813596,021268,458174,982 409,945 6,292,853 2019-20 $ $ $ $ $ $ $ $ $ $ $ $ $ 884,317775,513682,810650,101556,885488,296465,547524,327602,781741,364665,603 835,727 7,873,272 2018-19 $ $ $ $ $ $ $ $ $ $ $ $ $ 0.60 861,241728,932693,704601,208513,487473,701415,690503,451577,285641,919630,820796,899 54.8%44.0%36.3% 7,438,338 105.7% 2017-18 $ $ $ $ $ $ $ $ $ $ $ $ $ Change +/- 186.23153.67152.30136.81157.25 877,391765,232650,117628,049497,162434,836396,559439,735549,642708,724645,114 765,362 7,357,923 2016-17 RevPAR 2021-22 $ $ $ $ $ $ $ $ $ $ $ $ $ 41.16 90.5399.2772.3250.2875.1896.5593.73 TOT Comparison 105.79100.38119.42119.38154.53 844,845774,501643,127642,221468,016429,600387,304466,915559,235609,439598,093731,038 7,154,334 2015-16 2020-21 $ $ $ $ $ $ $ $ $ $ $ $ $ 0.30 761,346732,271557,002594,032475,360391,132400,239431,510520,795610,894601,614727,028 36.6%31.3%28.0%23.8% 6,803,224 2014-15 $ $ $ $ $ $ $ $ $ $ $ $ $ Change +/- 226.69213.77214.67200.80213.98 699,845674,244505,954509,435425,769355,315331,853366,980448,103564,617546,916630,729 ADR 6,059,758 2013-14 2021-22 $ $ $ $ $ $ $ $ $ $ $ $ $ 123.53 165.96162.84167.66162.18145.06124.24138.33144.67169.50181.33203.39157.39 636,778623,655508,583469,977359,163319,451302,153344,160426,879486,850489,862610,948 5,578,460 2012-13 2020-21 $ $ $ $ $ $ $ $ $ $ $ $ $ 0.23 591,184574,395490,524437,805347,437314,784276,165323,359392,266475,913447,116578,234 50.7%17.9%12.4%10.0% 5,249,181 2011-12 $ $ $ $ $ $ $ $ $ $ $ $ $ Change +/- 82.271.970.968.1 73.28 541,806542,194437,543442,586330,924274,417256,351302,246333,783451,133433,874512,543 4,859,400 2010-11 2021-22 Occupancy $ $ $ $ $ $ $ $ $ $ $ $ $ 54.561.063.161.940.554.466.770.565.876.0 33.32 49.8558.13 508,195511,564400,023414,870280,913246,684230,279273,373326,099423,158372,997490,326 4,478,481 2009-10 2020-21 $ $ $ $ $ $ $ $ $ $ $ $ $ Research Report *Figures from Smith Travel JulyAugustSeptemberOctoberNovemberDecemberJanuaryFebruaryMarchAprilMayJuneTotal/AverageJulyAugustSeptemberOctoberNovemberDecemberJanuaryFebruaryMarchAprilMayJuneTotal/Average TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Minutes - DRAFT Wednesday, November 10, 2021 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on November 10, 2021 at 10:03 a.m. by Chair John Conner. ROLL CALL Present: Chair John Conner, Vice Chair LeBren Harris and Members Stephanie Bolles, David Smith, Pragna Patel-Mueller (arrived at 10:24 AM), Natalie Ward, and Matt Wilkins (left the meeting at 11:27 AM) Absent: None Staff: Tourism Manager Molly Cano and City Clerk Teresa Purrington PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. --End of Public Comment-- CONSENT ITEMS ACTION: MOTION BY BOARD MEMBER WARD SECONDED BY VICE CHAIR YOUNG-HARRIS, CARRIED 6-0-1 TO APPROVE THE CONSENT AGENDA ITEMS C1 THRU C7 WITH BOARD MEMBER PATEL-MUELLER ABSENT. C.1 Minutes of Meeting on Wednesday, October 13, 2021 C.2 Smith Travel Report C.3 Transient Occupancy Tax (TOT) Report C.4 Chamber Public Relations Monthly Report C.5 Chamber Guest Services Monthly Report C.6 Noble Studios & DCI Marketing Monthly Report C.7 Badger Branding Organic Social Report C.8 Marketing Committee Recommendation Report: CCTC Co-Op + Long Form Video BUSINESS ITEMS 1. SLO CAL HOUSE OF BRANDS STRATEGY Cathy Cartier, Visit SLO CAL presented the countywide House of Brands strategy and creative assets. B.C. LeDoux, Noble Studios shared recommendations for inclusion and use. DRAFT Minutes Tourism Business Improvement District Board Meeting of 11/10/2021 Pg. 1 Public Comment None --End of Public Comment-- ACTION: By consensus the Board provided the direction to implement the House of Brand version of applications as proposed by Noble Studios. 2. SLO TBID BRAND EQUITY RESEARCH FINDINGS B.C. LeDoux, Noble Studios and Mark Wiser and Lisa Wiser of Wiser Research presented the SLO TBID Brand Equity research f. Public Comment None. --End of Public Comment-- ACTION: No Action Taken 3. TBID AUDIENCE SEGMENT INCLUSION The Board began the discussion on the diversification of audience segments in the TBID marketing efforts and programs. Public Comment None. --End of Public Comment-- ACTION: No Action Taken TBID LIAISON REPORTS AND COMMUNICATION 1. HOTELIER UPDATE The Board discussed hotel activities. 2. MARKETING COMMITTEE UPDATE Tourism Manager Cano provided an update on the meeting. 3. MANAGEMENT COMMITTEE UPDATE Tourism Manager Cano provided an update on the meeting. 4. PCC UPDATE Tourism Manager Cano provided an updated on the PCC meeting of October 13, 2021. 5. VISIT SLO CAL UPDATE Tourism Manager Cano provided an update. 6. TOURISM PROGRAM UPDATE Tourism Manager Cano provided staffing updates and currently projects. ADJOURNMENT The meeting was adjourned at 11:57 a.m.. The next Tourism Business Improvement District Board Regular meeting is scheduled for Wednesday, December 8, 2021 at 10:00 a.m. held remotely and via teleconference. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX DRAFT Minutes Tourism Business Improvement District Board Meeting of 11/10/2021 Pg. 2