HomeMy WebLinkAbout06-09-2021 PCC - MinutesDRAFT Minutes – Promotional Coordinating Committee Meeting of June 9, 2021 Page 1
PROMOTIONAL COORDINATING COMMITTEE
Minutes
Wednesday, June 9, 2021
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to
order on Wednesday, June 9, 2021 at 5:31 p.m., by Chair Thomas via teleconference.
ROLL CALL
Present: Chair John Thomas, Vice Chair Samantha Welch, Committee Members John Conner,
Maureen Forsberg, Ryan Heath, Lori Lerian, and Robin Wolf
Absent: None
Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian
PUBLIC COMMENT ITEMS NOT ON THE AGENDA
Dana Matteson
--End of Public Comment--
CONSENT ITEMS
ACTION: UPON MOTION BY COMMITTEE MEMBER LERIAN, SECONDED BY
COMMITTEE MEMBER WOLF, CARRIED 7-0 to approve the Consent Agenda items 1 thru 6.
C.1 Minutes of the Meeting on May 12, 2021
C.2 2020-21 Community Promotions Budget Report
C.3 SLO Chamber Monthly Public Relations Report
C.4 SLO Chamber Visitor Center Report
C.5 SLO Chamber Modified GIA Marketing Support Report
C.6 TOT Report
DRAFT Minutes – Promotional Coordinating Committee Meeting of June 9, 2021 Page 2
PRESENTATIONS
1.PUBLIC RELATIONS, MONTHLY REPORT
SLO Chamber of Commerce representative, Jacqui Clark-Charlesworth presented highlights
from the public relations report for the month and responded to committee questions.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
BUSINESS ITEMS
1.SERIES 4 BANNER CONCEPTS
Katy McGrath from Badger Branding presented two versions of the series 4 banner design
concepts for final committee consideration.
Public Comment
Dusty Colyer-Worth
Dana Matteson
Jacqui Clark-Charlesworth
--End of Public Comment--
ACTION: UPON MOTION BY COMMITTEE MEMBER HEATH, SECONDED BY VICE
CHAIR WELCH, CARRIED 6-1 (Committee Member Conner Opposed) to approve the simple
icon design, with modifications as discussed to be approved by Tourism Manager Cano.
2.FY 20-21 PROGRAM BUDGET STATUS
Tourism Manager Cano presented the status of the FY 20-21 budget and responded to
committee questions.
Public Comment
None.
--End of Public Comment--
ACTION: UPON MOTION BY COMMITTEE MEMBER CONNER, SECONDED BY VICE
CHAIR WELCH, CARRIED 7-0 to allocate $3,527 to prepay for FY 21-22 Media Monitoring
Services.
ACTION: UPON MOTION BY COMMITTEE MEMBER LERIAN, SECONDED BY
COMMITTEE MEMBER FORSBERG, CARRIED 7-0 to extend the dates of the GIA program
from end of Fiscal Year 20-21, through to end of the calendar year 2021.
DRAFT Minutes – Promotional Coordinating Committee Meeting of June 9, 2021 Page 3
3.FY 21-22 MODIFIED GIA PROGRAM
Chair Thomas reviewed the COVID-19 induced recommended modifications to the GIA program for
FY 21-22, and responded to committee questions. Tourism Manager Cano reviewed the timeline.
Public Comment
Dana Matteson
--End of Public Comment--
ACTION: UPON MOTION BY VICE CHAIR WELCH, SECONDED BY COMMITTEE
MEMBER WOLK, CARRIED 7-0 to approve the Modified GIA Program as presented.
4.FY 21-22 COMMUNITY PROMOTIONS PROGRAM BUDGET
Tourism Manager Cano presented the outline of the FY 21-22 budget considerations and
responded to committee questions.
Public Comment
Katy McGrath
Dusty Colyer-Worth
--End of Public Comment--
ACTION: UPON MOTION BY COMMITTEE MEMBER WOLF, SECONDED BY
COMMITTEE MEMBER CONNER, CARRIED 7-0 to approve the FY 21-22 Community
Promotions budget allocations and recommend to City Council.
PCC LIAISON REPORTS AND COMMUNICATION
1.GIA LIAISON REPORT
Vice Chair Welch reported on Restorative Partners Grill Cheese Festival.
2.COMMITTEE OUTREACH UPDATE -
Committee Member Forsberg reported on SLO Chamber of Commerce ribbon cutting events.
3.TBID BOARD REPORT – TBID Meeting Minutes: May 12, 2021
John Conner provided a brief overview of the TBID Board Meeting.
4.TOURISM PROGRAM UPDATE
Tourism Manager Cano provided a brief Tourism Program update, highlighting the Buy
Local Bonus program.
DRAFT Minutes – Promotional Coordinating Committee Meeting of June 9, 2021 Page 4
ADJOURNMENT
The meeting was adjourned at 6:46 p.m. The next Regular Promotional Coordinating Committee
meeting is scheduled for Wednesday, July 14, 2021 at 5:30 p.m. The location in person or via
teleconference will be announced when the agenda is posted, based on COVID-19 re-opening
protocol.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 07-14-/2021