HomeMy WebLinkAbout10-13-2021 PCC - MinutesDRAFT Minutes – Promotional Coordinating Committee Meeting of October 13, 2021 Page 1
PROMOTIONAL COORDINATING COMMITTEE
Minutes
Wednesday, October 13, 2021
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to
order on Wednesday, October 13, 2021 at 5:31 p.m., by Chair Thomas.
ROLL CALL
Present: Chair John Thomas, Vice Chair Samantha Welch, Committee Members, John
Conner, Maureen Forsberg, Lori Lerian and Robin Wolf
Absent: None
Staff: Tourism Manager Molly Cano and City Clerk Teresa Purrington
PUBLIC COMMENT ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
ACTION: UPON MOTION BY LERIAN, SECONDED BY COMMITTEE MEMBER
FORSBERG, CARRIED 6-0 (One seat vacant) to approve the Consent Agenda items 1 thru 7.
C.1 Minutes of the Meeting on September 8, 2021
C.2 2021-22 Community Promotions Budget Report
C.3 SLO Chamber Monthly Public Relations Report
C.4 SLO Chamber Visitor Center Report
C.5 SLO Chamber GIA Support Report
C.6 TOT Report
C.7 Modified GIA Program: Grant Recommendation Report
PRESENTATIONS
1.SUPPORT LOCAL QUARTER REPORT
Ashlee Akers, Verdin Marketing presented the first quarter report for the Support Local
marketing activities and the campaign concept for the next phase of the program.
DRAFT Minutes – Promotional Coordinating Committee Meeting of October 13, 2021 Page 2
Public Comment
None
--End of Public Comment--
No action was taken on this item.
2.PUBLIC RELATIONS, GIA & VISITOR SERVICES QUARTER REPORT
Dusty Colyer-Worth and Jacqui Clark-Charlesworth, SLO Chamber presented the quarter
report for the Public Relations, GIA and Visitor Services activities.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
BUSINESS ITEMS
1.DEI PROGRAM DISCUSSION
The committee discussed member thoughts on opportunities for PCC to support this effort.
Public Comment
None
--End of Public Comment--
ACTION: By consensus the Committee decided to form a DEI and Sustainability taskforce with
the following members:
DEI – Robin Wolf, Lori Lerian, John Thomas
Sustainability - Maureen Forsberg, John Conner, Samantha Welch
2.PCC COMMUNITY PLACEMAKING & RECOVERY PROJECT BRAINSTORM
The committee discussed project ideas for the Community Placemaking and Recovery Project work
efforts.
Public Comment
Katy McGrath
Dusty Colyer-Worth
--End of Public Comment--
ACTION: By consensus the committee requested staff to outreach on an opportunity for PCC to
support a promotional campaign around public art.
DRAFT Minutes – Promotional Coordinating Committee Meeting of October 13, 2021 Page 3
PCC LIAISON REPORTS AND COMMUNICATION
1.GIA LIAISON REPORT
New Liaison assignments were provided.
2.COMMITTEE OUTREACH UPDATE -
Member Forsberg provided an update on Central Coast Follies.
3.TBID BOARD REPORT – TBID Meeting Minutes: September 8, 2021
TBID Chair John Conner provided a brief overview of the TBID Board Meeting.
4.TOURISM PROGRAM UPDATE
Tourism Manager Cano provided a brief Tourism Program update.
ADJOURNMENT
The meeting was adjourned at 6:59 p.m. The next Regular Promotional Coordinating Committee
meeting is scheduled for Wednesday, November 10, 2021 at 5:30 p.m. via teleconference.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 11/10/2021