HomeMy WebLinkAbout02-09-2022 PCC Agenda PacketCity of San Luis Obispo, Agenda, Planning Commission
Agenda
PROMOTIONAL COORDINATING COMMITTEE BOARD
Wednesday, February 9, 2022
5:30 p.m. REGULAR MEETING Teleconference
Pursuant to Executive Orders N-60-20 and N-08-21 executed by the Governor of California, and subsequently
Assembly Bill 361, enacted in response to the state of emergency relating to novel coronavirus disease 2019
(COVID-19) and enabling teleconferencing accommodations by suspending or waiving specified provisions in
the Ralph M. Brown Act (Government Code § 54950 et seq.), commissioners and members of the public may
participate in this regular meeting by teleconference.
Using the most rapid means of communication available at this time, members of the public are
encouraged to participate in teleconference meetings in the following ways:
1. Remote Viewing - Members of the public who wish to watch the meeting can:
View the Webinar (recommended for the best viewing quality):
URL: https://slocity-org.zoom.us/j/84744826583?pwd=clZCTSt0ZHBXcmxlUkxZb0NZNGNDQT09
Telephone Attendee: US: +1 669 900 6833
Webinar ID: 847 4482 6583; Passcode: 503858
Note: The City utilizes Zoom Webinar for remote meetings. All attendees will enter the meeting
muted. Prior to joining the meeting, consider reviewing the following tutorials: Joining a Zoom
Meeting, Zoom Audio & Video Basics, Basic In-Meeting Navigation
2. Public Comment - Public comment can be submitted in the following ways:
Mail or Email Public Comment
o Received by 3:00 PM on the day of meeting - Can be submitted via email to
advisorybodies@slocity.org or U.S. Mail to City Clerk at: 990 Palm St., San Luis Obispo, CA
93401.
o Emails sent after 3:00 PM – Can be submitted via email to advisorybodies@slocity.org and will
be archived/distributed to members of the Advisory Body the day after the meeting. Emails will
not be read aloud at the meeting.
Verbal Public Comment
a. Received by 3:00 PM on the day of the meeting - Call (805) 781-7164; state and spell your
name, the agenda item number you are calling about and leave your comment. The verbal
comments must be limited to 3 minutes. All voicemails will be forwarded to Advisory Body
Members and saved as Agenda Correspondence. Voicemails will not be played during the
meeting.
o During the meeting – Join the webinar (instructions above). Once public comment for the item
you would like to speak on is called, please raise your virtual hand, your name will be called, and
your microphone will be unmuted. If you have questions, contact the office of the City Clerk at
cityclerk@slocity.org or (805) 781-7100.
All comments submitted will be placed into the administrative record of the meeting.
Promotional Coordinating Committee Board Agenda for February 9, 2022
CALL TO ORDER Chair John Thomas
ROLL CALL: Chair John Thomas, Vice Chair Samantha Welch, Members Lori Lerian, John Conner,
Robin Wolf, Maureen Forsberg and Anni Wang
PUBLIC COMMENT: At this time, people may address the Committee about items not on the agenda.
Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and,
if action by the Committee is necessary, may be scheduled for a future meeting.
CONSENT ITEMS
C.1 Minutes of the Meeting on January 12, 2022
C.2 2021-22 Community Promotions Budget Report
C.3 SLO Chamber Monthly Public Relations Report
C.4 SLO Chamber Visitor Center Report
C.5 SLO Chamber GIA Support Report
C.6 TOT Report
C.7 Modified GIA Program: Grant Recommendation Report
PRESENTATIONS
1. PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE 15 mins
Representative from the SLO Chamber will present the report for the public relations activities that
occurred over the past month.
2. VACANT WINDOW PROJECT UPDATE 10 mins
Representatives from Downtown SLO will present a project update on the vacant window beautification
project.
BUSINESS ITEMS
1. EDUCATIONAL SESSIONS AND WORKSHOPS PROPOSAL 20 mins
Representatives from the SLO Chamber will present proposals for educational sessions and workshops
related to DEI and sustainability practices for community events.
2. PUBLIC ART PROMOTIONAL SUPPORT 30 mins
Staff will present the scope of work outline and contractor recommendation for the development of a Public
Art Promotional Plan for the committee’s review and approval.
Promotional Coordinating Committee Board Agenda for February 9, 2022
PCC LIAISON REPORTS AND COMMUNICATION
1. GIA LIASION REPORT – Liaison Assignments
2. COMMITTEE OUTREACH UPDATE – Committee Report
3. TBID BOARD REPORT – TBID Meeting Minutes: January 12, 2022
4. TOURISM PROGRAM UPDATE
ADJOURNMENT
The next Regular Meeting of the Promotional Coordinating Committee is scheduled for Wednesday,
March 9, 2022, at 5:30 p.m. held remotely via teleconference.
The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon
request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any
person with a disability who requires a modification or accommodation in order to participate in a meeting
should direct such request to the City Clerk’s Office at (805) 781-7100 at least 48 hours before the meeting, if
possible. Telecommunications Device for the Deaf (805) 781-7410.
Meeting audio recordings can be found at the following web address:
http://opengov.slocity.org/WebLink/1/fol/61016/Row1.aspx
DRAFT Minutes – Promotional Coordinating Committee Meeting of January 12, 20222 Page 1
Minutes - DRAFT
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, January 12, 2022
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to
order on Wednesday, January 12, 2022 at 5:33 p.m., by Chair Thomas.
ROLL CALL
Present: Chair John Thomas, Vice Chair Samantha Welch and Committee Members, John
Conner, Maureen Forsberg, Lori Lerian and Anni Wang
Absent: Committee Member Robin Wolf
Staff: Tourism Manager Molly Cano and City Clerk Teresa Purrington
PUBLIC COMMENT ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
ACTION: UPON MOTION BY COMMITTEE MEMBER WELCH, SECONDED BY
COMMITTEE MEMBER CONNER, CARRIED 6-0-1 (with Member Wolf absent) to approve the
Consent Agenda items 1 thru 6.
C.1 Minutes of the Meeting on December 8, 2021
C.2 2021-22 Community Promotions Budget Report
C.3 SLO Chamber Monthly Public Relations Report
C.4 SLO Chamber Visitor Center Report
C.5 SLO Chamber GIA Support Report
C.6 TOT Report
PRESENTATIONS
1. SUPPORT LOCAL QUARTER REPORT
Ashlee Akers from Verdin presented the second quarter report for the Support Local marketing
activities and the plan for the next phase of the program.
DRAFT Minutes – Promotional Coordinating Committee Meeting of January 12, 2022 Page 2
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
2. PUBLIC RELATIONS, GIA & VISITOR SERVICES QUARTER REPORT
Jacqui Clark-Charlesworth and Dusty Colyer-Worth, SLO Chamber presented the report on
the public relations activities, GIA support activities, and the Visitor Services activities that
occurred over the second quarter of the year.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
BUSINESS ITEMS
1. MIDYEAR BUDGET + PROGRAM REVIEW
Tourism Manager Molly Cano reviewed the current budget status for discussion on priorities
and adjustments for the reminder of the fiscal year.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
2. PUBLIC ART PROMOTIONAL SUPPORT
Tourism Manager Molly Cano presented an outline of the public art promotional support
approach, The committee discussed the need for the development of a plan to organize the
work program and discussed earmarking $25k-$30k from the current program budget for the
development of the plan plus initial promotional tactics as a result of the plan.
Public Comment
--End of Public Comment--
ACTION: By consensus the Committee provided direction to pursue the public art promotional
DRAFT Minutes – Promotional Coordinating Committee Meeting of January 12, 2022 Page 3
support project and earmarked up to $30K for the effort.
PCC LIAISON REPORTS AND COMMUNICATION
1. GIA LIAISON REPORT
Member Lerian reported on the Jewish Film Festival ongoing through January 31st and JCC
is also sponsoring another event with Cal Poly Arts Broadway series Fiddler on the Roof is
going to be the end of this month.
2. COMMITTEE OUTREACH UPDATE – None.
3. TBID BOARD REPORT – TBID Meeting Minutes: January 12, 2022
TBID Chair John Conner provided a brief overview of the TBID Board Meeting.
4. TOURISM PROGRAM UPDATE
Tourism Manager Cano provided a brief Tourism Program update.
ADJOURNMENT
The meeting was adjourned at 6:56 p.m. The next Regular Promotional Coordinating Committee
meeting is scheduled for Wednesday, February 9, 2022 at 5:30 p.m. via teleconference.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2021
Community Promotions Budget 2021-22
Budget 2021-22 Amount
Budget 405,898$
Returned Funds (Previous Year GIA)
Total Budget 405,898$
Expenditure Last Updated 2/3/2022
Expenditure Allocated Committed/Expended
Available
Balance Contractor
Grants-in-Aid Funding 100,000$ 80,000$ 20,000$ GIA Recipients
Grants-in-Aid Marketing Support Contract 30,000$ 30,000$ -$ Chamber of Commerce
Community Placemaking & Recovery Projects 52,000$ 31,000$ 21,000$ Various
General Contract Services 6,400$ -$ 6,400$ Various
Visitors Center 119,600$ 119,600$ -$ Chamber of Commerce
PR Contract 45,000$ 45,000$ -$ Chamber of Commerce
Downtown Maps 9,000$ 9,000$ -$ Chamber of Commerce
Support Cost 5,000$ 529$ 4,471$ City Administration
Prepay FY 21-22 Media Monitoring Services Prepaid: $3527 from 20-21
Administration 38,150$ 38,150$ City Administration
Total 405,150$ 353,279$ 51,871$
Report to City of SLO – TBID and PCC
Public Relations Contract
January 2022
PR ACTIVITY
Implementation/Proactive Work
Continued planning TBID's midweek promotion with the City and Noble Studios
Pitched the Midweekend Promotion to media
Drafted ‘Meet Your Neighborhood Chef-Owner’ Q&A for VisitSLO.com
Pitched results of Buy Local Bonus program to media
Continued working with Verdin on Support Local Campaign and implementation
Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign
Responsive leads
Began planning media visit for freelancer Cori Soloman and SoCal Restaurant Show's Andy Harris
Connected with Kimberly Daugherty's team on influencer visit
Partnerships
Connected with Visit California and Visit SLO CAL to align health and safety best practices on media visits
Continued planning Arts + Culture FAM with Hotel San Luis Obispo & SLOMA
Began planning sustainable FAM media visit with DCI
In partnership with DCI, began planning Anna Haines media visit on assignment for Forbes
PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF
USA TODAY 10BEST 10 essential food experiences to enjoy along California's Central Coast 383,000.00 $308.55 Culinary Partnership hosting
CONDE NAST TRAVELER The Best Things to Do in San Luis Obispo, California, from Historic Missions to Kelp Foraging 136,400,000.00 $32,600.00 Outdoor Partnership hosting
KSBY San Luis Obispo Buy Local Bonus program results in spending of over $860K at local businesses 139,000.00 $31.97 Support Local Proactive pitching
MUSTANG NEWS Big Spending At Small Businesses: City Of San Luis Obispo Says Buy Local Bonus Program Was A Success 500.00 -Support Local Proactive pitching
THE TRIBUNE Rebounding tourism and new hotel rooms help boost SLO bed tax revenue to all-time highs 332,800.00 $1,200.00 Cultural Responsive lead
VISIT CALIFORNIA Diversity Across California's Tourism Businesses 1,000.00 -Cultural Proactive pitching
BUDGET TRAVEL Outdoor holiday celebrations around the United States 56,000.00 $12.93 Family DCI pitching
THRILLEST Perfect Winter Road Trips for When You Need to Escape San Francisco 3,610,000 $829.63 Beer/Wine
TRAVEL AWAITS 5 New And Reimagined California Hotels To Visit In 2022 61,000.00 $13.95 Cultural
TRAVEL + LEISURE The Best Road Trip Getaways From Major Cities in 2022, According to Vrbo 69,200,000.00 $17,100.00 Outdoor
EAT THIS, NOT THAT!The Best Dessert Menu in Every State 1,560,000.00 $358.57 Culinary
UPROXX Bartenders Name Their Favorite Bourbon Whiskey Sips Of 2021 920,000.00 $211.52 Beer/Wine
NOOZHAWK Cal Poly Rose Parade Float Wins Animation Award with ‘Stargrazers’ Theme 257,700.00 $1,300.00 Cal Poly
SF GATE The crumbling remains of the world's first motel are on California's Central Coast, and I visited them 2,450,000.00 $564.19 Cultural
PASO ROBLES DAILY NEWS Winter events in San Luis Obispo 36,000.00 $8.27 Cultural Proactive pitching
NEW TIMES SLOMA's Second Saturdays provides free, all-ages arts activities once a month 41,000.00 $9.32 Cultural
NEW TIMES Harold J. Miossi Gallery hosts Zoom panel with featured artists 41,000.00 $9.32 Cultural
NEW TIMES SLO Rep presents The Marvelous Wonderettes 41,000.00 $9.32 Cultural
NOOZHAWK Pandemic Prompts Date Change for San Luis Obispo International Film Festival 73,000.00 $16.89 Cultural
THE TRIBUNE Shabang is back! SLO County music festival to return ‘bigger than ever’ after COVID hiatus 332,800.00 $1,500.00 Cultural
PASO ROBLES DAILY NEWS Central Coast Follies celebrate 20th anniversary 36,000.00 $8.27 Cultural
PASO ROBLES DAILY NEWS SLO Master Chorale hosting auditions for spring performance 36,000.00 $8.27 Cultural
KSBY San Luis Obispo Museum of Art Announces New Mural by Erin Leann Mitchell 175,000.00 $40.42 Cultural
KSBY SLO REP opens first full production since the summer 139,000.00 $31.97 Cultural
TOTALS
24 216,321,800.00 $56,173.36
TOTAL YTD
144 2,183,546,622.00 $661,348.06
168 2,399,868,422.00 $717,521.42
Report to City of SLO – PCC
Visitor Services Contract
January 2022
Visitor Interaction
January
2021
December
2021
January
2022
Walk-ins 4,057 10,195 5,232
Phone calls 837 813 742
Emails & Digital 1,646 2,408 1,255
Visitor Center Highlights
• Open to best serve our community and visitors .
• Working collaboratively with City and regional partners to navigate community
through COVID-19 crisis.
• Promoting efforts to support local businesses – wrapped up a very successful
Buy Local Bonus program.
• Enjoyed helping every guest that walked through our doors, calls, emails, or
otherwise engages from a safe distance.
Demographic Snapshot
International travelers 22
Asia 73%
Africa 0%
Europe 27%
Australia/New Zealand 0%
United Kingdom 0%
North America 0%
South America 0%
Domestic travelers
(outside of CA.)
604
West 6%
West Coast 20%
East Coast 17%
Southwest 20%
Midwest 19%
South 18%
California travelers 1,320
Northern CA 20%
Southern CA 22%
Central Coast 42%
Central Valley 15%
Desert 1%
January 2022 Grants-in-Aid Marketing Support Activity
Organization Event EC PR PC VC SM MTG ST HD DS
Cal Poly Corporation (on behalf of Cal Poly
Arts)Cal Poly Arts 2021-22 Broadway Series X X X X X X
Central Coast Follies A Whole Lot of Nonsense X X X X X X
Hospice SLO County Light Up A Life X X X X X X
Land Conservancy of San Luis Obispo
County Wonders of the Oak Woodland Youth Art Show X X X
One Cool Earth One Cool Earth’s 2nd Annual Garden Party
Restorative Partners,Inc.SLO Grilled Cheese Festival X
San Luis Obispo Repertory Theatre Gala Musical: The Marvelous Wonderettes X X X X X
San Luis Obispo Symphony 2021-22 Main Stage Concerts X X X X X
JCC SLO SLO Jewish Film Festival X X X
Master Chorale The French Connection; 6th Annual Sing-along Messiah; The Poets SpeakXX
Ecologistics Central Coast Bioneers Conference X
SLOMA SLOMA 2022 Mural Project X X X X
MCSC Women's Business Center 15th Anniversary Celebration X X
Opera SLO Hansel and Gretel: An Opera in Two Acts X
San Luis Obispo International Film Festival SLO Film Festival X X X
Saint Andrew Greek Orthodox Church San Luis Obispo Greek Festival
San Luis Obispo Railroad Museum SLO Train Day X X
The Civic Ballet of San Luis Obispo The Civic Ballet Presents Rodeo and the Scarlet Ibis
Black is current month, gray is past work
Boxes marked with "D" indicate that recipients knew about service and declined to utilize.
18 Total; 15 served to date or in progress
EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings
PR- Included event(s) in seasonal Press Release sent to local/regional media outlets
PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions
VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc.
SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients
MTG- Met with Groups in person and offered public relations advice and support
ST- Sold/are currently selling Tickets for event(s) through the Visitor Center
HD - Included printed promotional material in Hotel Distribution
DS - Recipient Declined Services
2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22
Change +/- to
FY 19-20
July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 133.0%
August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 120.1%
September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 134.0%
October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 125.0%
November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 121.8%
December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 547,104$ 111.9%
January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$
February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$
March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$
April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$
May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$
June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$
Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 5,331,371$
2020-21 2021-22 Change +/-2020-21 2021-22 Change +/-2020-21 2021-22 Change +/-
July 54.5 82.2 50.7%165.96 226.69 36.6%90.53 186.23 105.7%
August 61.0 71.9 17.9%162.84 213.77 31.3%99.27 153.67 54.8%
September 63.1 70.9 12.4%167.66 214.67 28.0%105.79 152.30 44.0%
October 61.9 68.1 10.0%162.18 200.80 23.8%100.38 136.81 36.3%
November 49.85 63.10 26.6%145.06 182.97 26.1%72.32 115.47 59.7%
December 33.32 53.50 60.5%123.53 175.56 42.1%41.16 93.90 128.1%
January 40.5 124.24 50.28
February 54.4 138.33 75.18
March 66.7 144.67 96.55
April 70.5 169.50 119.42
May 65.8 181.33 119.38
June 76.0 203.39 154.53 Missing 2 properties
Total/Average 58.13 68.28 0.30 157.39 202.41 0.31 93.73 139.73 0.71 Updated: 2/2/2022
TOT Comparison
Occupancy ADR RevPAR*Figures from Smith Travel
Research Report
DATE:February 9, 2022
FROM:PCC GIA Subcommittee
Prepared By:Molly Cano, Tourism Manager
SUBJECT:January Grants-In-Aid Awards
RECOMMENDATION
As recommended by the PCC GIA Committee, approve following grant recipients:
Organization Name Event Name
Wilshire Health & Community Services The Aging Project
CAPSLO - Child Care Planning Council Children’s Day in the Plaza
DISCUSSION
Background
The PCC has been offering Cultural GIA funding for decades. Local non-profit organizations utilize
the funding to provide cultural, recreational, or social activities in our community. Because of the long
term impacts of COVID-19 upon the community and local organizations, the PCC has chosen to
pursue a modified Cultural GIA application process and establish a modified program that meets the
current needs of the community. Applications for a $4000 grant will be open throughout the year to
applicable organizations and activities. The total program disbursement of $100,000 remains consistent
with previous years. Additionally, the City continues to maintain the investment of $30,000 in
promotional support services through the SLO Chamber of Commerce to assist the funded partners
with communication to drive attendance and increase event visibility.
January Application Consideration
The PCC received applications from three organizations for consideration. One organization, At Her
Table, was not approved during this month's consideration because it did not meet the grant
qualification of organization non-profit status.
Two organizations met the qualifications and are approved for grants from the PCC.
Approved Organizations
Wilshire Health & Community Services
The Aging Project is an annual event to increase awareness and inspire action related to issues
surrounding aging. The event focuses on bringing educators, clinicians, and community members
together for thoughtful and informative dialogue. The event will be held on May 13, 2022.
CAPSLO - Child Care Planning Council
On April 2, 2022 Children’s Day in the Plaza will bring children and families to San Luis Obispo’s
Mission Plaza for a day of hands-on visual, literary, science and performing arts activities. This event
is hosted by the San Luis Obispo County Child care Planning Council and celebrates April as Month of
the Child and Child Abuse Prevention Month.
PCC Liaison Assignments
Organization Name PCC Liaison Assignment
Wilshire Health & Community Services John Thomas
CAPSLO - Child Care Planning Council Lori Lerian
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 1/22/2022 Pg. 1
Minutes - DRAFT
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, January 12, 2022
Regular Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was called to
order on January 12, 2022 at 10:05 a.m. by Chair John Conner.
ROLL CALL
Present: Chair John Conner, Vice Chair LeBren Harris and Members Stephanie Bolles, Natalie Ward,
Pragna Patel-Mueller (Joined meeting at 10:43 a.m.), and Matthew Wilkins
Absent: David Smith
Staff: Tourism Manager Molly Cano and Tourism Coordinator Matt Teel
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None.
--End of Public Comment--
CONSENT ITEMS
ACTION: MOTION BY BOARD MEMEBR WILKINS SECONDED BY BOARD MEMBER BOLLES,
CARRIED 5-0-2 TO APPROVE THE CONSENT AGENDA ITEMS C1 THRU C7 WITH BOARD
MEMBERS PATEL-MUELLER AND SMITH ABSENT.
C.1 Minutes of Meeting on Wednesday, December 8, 2021
C.2 Smith Travel Report
C.3 Transient Occupancy Tax (TOT) Report
C.4 Chamber Public Relations Monthly Report
C.5 Chamber Guest Services Monthly Report
C.6 Noble Studios & DCI Marketing Monthly Report
C.7 Badger Branding Organic Social Report
PRESENTATION ITEMS
1. MARKETING SERVICES QUARTER REPORT
Representatives from Noble Studios presented the second quarter report for the marketing
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 1/12/2022 Pg. 2
activities for the SLO TBID. The board reviewed travel trends, Q2 performance insights, and plans
for Q3 via a 30/60/90-day marketing plan recap.
Public Comment
None.
--End of Public Comment--
The Board received and filed this report. There was no Board discussion.
2. PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT
Representatives from the SLO Chamber presented the second quarter report for the Public Relations
and Guest Services activities with the SLO TBID. SLO Chamber representatives reviewed Q2 media
coverage, Chamber guest services/visitor center data, and sales support data.
Public Comment
None.
--End of Public Comment--
The Board received and filed this report. There was no Board discussion.
3. CONTENT MARKETING QUARTER REPORT
Representatives from Badger Branding presented the second quarter report for the content marketing
support and organic social media activities with the SLO TBID. Badger Branding representatives
reviewed the content marketing strategies that were run during Q2, performance data, and gave an
update on what’s coming up within their marketing plan. Vice Chair Harris brought up the previous
discussion of including YouTube advertising within their media mix. Tourism Manager Cano
provided an update on plans for campaign video content being posted on YouTube.
Public Comment
None.
--End of Public Comment--
The Board received and filed this report. There was no Board discussion.
4. MIDWEEKEND PROMOTION UPDATE
Staff and contractor team presented the program update for the MidWeekend promotion. The goal of
this campaign is to increase midweek lodging stays in the city of San Luis Obispo and to also support
local businesses. Campaign budget, timeline, messaging, marketing, program process, and constituent
outreach were reviewed. Vice Chair Harris asked for information about gift card purchasing. Tourism
Manager Cano provided overview of qualification process and plan for purchasing gift card.
Public Comment
None.
--End of Public Comment--
There was no Board action.
BUSINESS ITEMS
1. SLO TBID FUND BALANCE & BUDGET UPDATE
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 1/12/2022 Pg. 3
Revenue Analyst Jacob Nunez, reviewed the SLO TBID Fund Balance for the Board’s review and
allocation. Staff recommended to allow the use of up to $18,000 to be used towards the print cost of
new SLO tourism brochures. Other considerations such as the translation of brochures, website
updates and the option to increase fund reserves were also reviewed. Vice Chair Harris asked for
more details about the current fund balance. Tourism Manager Cano provided a breakdown of fund
balance, previous budgeting decisions and how this has affected current fund balance. Chair John
Conner provided his opinion on the immediate need for brochures and agreed that estimates for
translation services should be organized and reported on for board consideration. Vice Chair Harris
and Member Wilkins agreed with priorities but emphasized website update needs. The Board directed
staff to have estimates for brochure translation services and a proposal from Noble Studios on
Visitslo.com website updates prepared for the Board’s review. The estimate and proposal will then be
considered by the Board and use of SLO TBID fund balance will be discussed in future meetings.
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY MEMBER WILKINS SECONDED BY BOARD VICE CHAIR HARRIS
CARRIED 6-0-1 (Member Smith was absent) to approve $18,000 for brochure printing.
2. SLO TBID LONG FORM VIDEO PROJECT
Representatives from Noble Studios presented the creative outline of a long form video for the
Board’s review and approval. Noble studios reviewed a story board to cover the different footage,
interest group, and demographic representation within the video advertisement. Member Wilkins
asked about the recency of footage and suggested to include footage of outdoor activities outside of
downtown in future footage production. A representative from Noble Studios acknowledged the
suggestions, respinded to explain that all fotgae used was already in the TBID assest library and no
new production was shot for this project,and took note of this for footage suggestion for future work.
Public Comment
Dusty Colyer-Worth provided insight on the local businesses that are diversity, equity, and inclusion
friendly that could be also featured in footage.
--End of Public Comment--
ACTION: MOTION BY MEMBER BOLLES SECONDED BY MEMBER WARD 5-1-1 to approve
the long form video project (Member Patel-Mueller voted no and Member Smith was absent).
TBID LIAISON REPORTS AND COMMUNICATION
1. HOTELIER UPDATE – The Board discussed hotel activities.
2. MARKETING COMMITTEE UPDATE – Meeting Minutes: January 5, 2022
3. MANAGEMENT COMMITTEE UPDATE – Meeting Minutes: None.
4. PCC UPDATE – John Conner provided an update on the Meeting Minutes from the PCC meeting on
December 8, 2021.
5. VISIT SLO CAL UPDATE – Board Member Wilkins provided an update.
6. TOURISM PROGRAM UPDATE – Tourism Manager Cano provided current project updates.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 1/12/2022 Pg. 4
ADJOURNMENT
The meeting was adjourned at 12:01 p.m. The next Tourism Business Improvement District Board Regular
meeting is scheduled for Wednesday, February 9, 2022 at 10:00 a.m. held remotely and via teleconference.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XX