HomeMy WebLinkAbout01-12-2022 PCC - MinutesDRAFT Minutes – Promotional Coordinating Committee Meeting of January 12, 20222 Page 1
Minutes - DRAFT
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, January 12, 2022
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to
order on Wednesday, January 12, 2022 at 5:33 p.m., by Chair Thomas.
ROLL CALL
Present: Chair John Thomas, Vice Chair Samantha Welch and Committee Members, John
Conner, Maureen Forsberg, Lori Lerian and Anni Wang
Absent: Committee Member Robin Wolf
Staff: Tourism Manager Molly Cano and City Clerk Teresa Purrington
PUBLIC COMMENT ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
ACTION: UPON MOTION BY COMMITTEE MEMBER WELCH, SECONDED BY
COMMITTEE MEMBER CONNER, CARRIED 6-0-1 (with Member Wolf absent) to approve the
Consent Agenda items 1 thru 6.
C.1 Minutes of the Meeting on December 8, 2021
C.2 2021-22 Community Promotions Budget Report
C.3 SLO Chamber Monthly Public Relations Report
C.4 SLO Chamber Visitor Center Report
C.5 SLO Chamber GIA Support Report
C.6 TOT Report
PRESENTATIONS
1.SUPPORT LOCAL QUARTER REPORT
Ashlee Akers from Verdin presented the second quarter report for the Support Local marketing
activities and the plan for the next phase of the program.
DRAFT Minutes – Promotional Coordinating Committee Meeting of January 12, 2022 Page 2
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
2.PUBLIC RELATIONS, GIA & VISITOR SERVICES QUARTER REPORT
Jacqui Clark-Charlesworth and Dusty Colyer-Worth, SLO Chamber presented the report on
the public relations activities, GIA support activities, and the Visitor Services activities that
occurred over the second quarter of the year.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
BUSINESS ITEMS
1.MIDYEAR BUDGET + PROGRAM REVIEW
Tourism Manager Molly Cano reviewed the current budget status for discussion on priorities
and adjustments for the reminder of the fiscal year.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
2.PUBLIC ART PROMOTIONAL SUPPORT
Tourism Manager Molly Cano presented an outline of the public art promotional support
approach, The committee discussed the need for the development of a plan to organize the
work program and discussed earmarking $25k-$30k from the current program budget for the
development of the plan plus initial promotional tactics as a result of the plan.
Public Comment
--End of Public Comment--
ACTION: By consensus the Committee provided direction to pursue the public art promotional
DRAFT Minutes – Promotional Coordinating Committee Meeting of January 12, 2022 Page 3
support project and earmarked up to $30K for the effort.
PCC LIAISON REPORTS AND COMMUNICATION
1.GIA LIAISON REPORT
Member Lerian reported on the Jewish Film Festival ongoing through January 31st and JCC
is also sponsoring another event with Cal Poly Arts Broadway series Fiddler on the Roof is
going to be the end of this month.
2.COMMITTEE OUTREACH UPDATE – None.
3.TBID BOARD REPORT – TBID Meeting Minutes: January 12, 2022
TBID Chair John Conner provided a brief overview of the TBID Board Meeting.
4.TOURISM PROGRAM UPDATE
Tourism Manager Cano provided a brief Tourism Program update.
ADJOURNMENT
The meeting was adjourned at 6:56 p.m. The next Regular Promotional Coordinating Committee
meeting is scheduled for Wednesday, February 9, 2022 at 5:30 p.m. via teleconference.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 2/9/2022