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Minutes – Promotional Coordinating Committee Meeting of April 13, 2022 Page 1
Minutes
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, April 13, 2022
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was
called to order on Wednesday, April 13, 2022 at 5:30 p.m., by Chair Thomas.
ROLL CALL
Present: Chair John Thomas, Vice Chair Samantha Welch and Committee Members,
Maureen Forsberg, Lori Lerian, David Smith, and Anni Wang.
Absent: Robin Wolf
Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian
PUBLIC COMMENT ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
ACTION: UPON MOTION BY VICE CHAIR WELCH, SECONDED BY COMMITTEE
MEMBER FORSBERG, CARRIED 6-0 to approve the Consent Agenda items 1 thru 7.
C.1 Minutes of the Meeting on March 9, 2022
C.2 2021-22 Community Promotions Budget Report
C.3 SLO Chamber Monthly Public Relations Report
C.4 SLO Chamber Visitor Center Report
C.5 SLO Chamber GIA Support Report
C.6 TOT Report
C.7 Modified GIA Program: Grant Recommendation Report
Minutes – Promotional Coordinating Committee Meeting of April 13, 2022 Page 2
PRESENTATIONS
1. NEW COMMITTEE MEMBER INTRODUCTION
Introductions were made between the Committee members and new member David
Smith, the representative of the Tourism Business Improvement District Board.
2. SLO CHAMBER Q3 REPORT
SLO Chamber representatives Jacqui Clark-Charlesworth and Dusty Colyer-Worth
presented the report on the public relations, Visitor Services, and GIA contract
activities for the third quarter, and responded to Committee questions.
Public Comme
None
--End of Public Comment--
ACTION: No action was taken on this Receive and File item.
3. VERDIN MARKETING Q3 REPORT
Verdin Marketing representative Ashlee Akers presented the FY 21-22 Support
Local Program marketing activities report.
Public Comment
None
--End of Public Comment--
ACTION: No action was taken on this Receive and File item.
Minutes – Promotional Coordinating Committee Meeting of April 13, 2022 Page 3
BUSINESS ITEMS
1. FY 22-23 CULTURAL GIA PROGRAM REVIEW
Chair Thomas and Tourism Manager Cano presented an overview of the program’s
history, reviewed the program objective and current assumptions, and reviewed the
proposed program format, funding, and timeline.
Public Comment
Dusty Colyer-Worth
--End of Public Comment--
ACTION: UPON MOTION BY COMMITTEE MEMBER SMITH, SECONDED BY
COMMITTEE MEMBER WANG, CARRIED 6-0 to approve the proposed GIA program
and timeline with modifications to:
- Sustainability and Inclusion requirements
- Application timing
2. ARTS & CULTURE RECOVERY GRANT PROPOSAL
Tourism Manager Molly Cano reviewed the creation and purpose of the one-time
Arts & Culture Recovery Grant program.
Public Comment
None
--End of Public Comment--
ACTION: UPON MOTION BY VICE CHAIR WELCH, SECONDED BY COMMITTEE
MEMBER SMITH, CARRIED 6-0 to approve the one-time Arts & Culture Recovery
Grant proposal.
Minutes – Promotional Coordinating Committee Meeting of April 13, 2022 Page 4
3. FY 22-23 BUDGET DIRECTION & CONTRACT EVALUATIONS
Tourism Manager Molly Cano reviewed the planning process and presented the
budget and contract options.
Public Comment
None
--End of Public Comment--
ACTION: UPON MOTION BY COMMITTEE MEMBER SMITH, SECONDED BY
COMMITTEE MEMBER LERIAN, CARRIED 6-0 to approve the budget as presented
with the $29,873 remainder being allocated to the “Community Placemaking and
recovery projects” category.
PCC LIAISON REPORTS AND COMMUNICATION
1. GIA LIAISON REPORT
Committee Member Lerian reported on Children’s Day in the Plaza.
2. COMMITTEE OUTREACH UPDATE
Chair Thomas reminded the Committee about the upcoming Brown Act training on
April 21, 2022.
3. TBID BOARD REPORT
TBID Chair David Smith reported that the recent TBID meeting did not have a
quorum and he further reported on vacancies due to recent resignations.
4. TOURISM PROGRAM UPDATE
Tourism Manager Cano provided a brief Tourism Program update.
ADJOURNMENT
The meeting was adjourned at 7:29 p.m. The next Regular Promotional Coordinating
Committee meeting is scheduled for Wednesday, May 11, 2022 at 5:30 p.m. at City Hall
990 Palm Street.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 05/11/2022