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HomeMy WebLinkAbout04-13-2022 PCC - Minutes Minutes – Promotional Coordinating Committee Meeting of April 13, 2022 Page 1 Minutes PROMOTIONAL COORDINATING COMMITTEE Wednesday, April 13, 2022 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, April 13, 2022 at 5:30 p.m., by Chair Thomas. ROLL CALL Present: Chair John Thomas, Vice Chair Samantha Welch and Committee Members, Maureen Forsberg, Lori Lerian, David Smith, and Anni Wang. Absent: Robin Wolf Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian PUBLIC COMMENT ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS ACTION: UPON MOTION BY VICE CHAIR WELCH, SECONDED BY COMMITTEE MEMBER FORSBERG, CARRIED 6-0 to approve the Consent Agenda items 1 thru 7. C.1 Minutes of the Meeting on March 9, 2022 C.2 2021-22 Community Promotions Budget Report C.3 SLO Chamber Monthly Public Relations Report C.4 SLO Chamber Visitor Center Report C.5 SLO Chamber GIA Support Report C.6 TOT Report C.7 Modified GIA Program: Grant Recommendation Report Minutes – Promotional Coordinating Committee Meeting of April 13, 2022 Page 2 PRESENTATIONS 1. NEW COMMITTEE MEMBER INTRODUCTION Introductions were made between the Committee members and new member David Smith, the representative of the Tourism Business Improvement District Board. 2. SLO CHAMBER Q3 REPORT SLO Chamber representatives Jacqui Clark-Charlesworth and Dusty Colyer-Worth presented the report on the public relations, Visitor Services, and GIA contract activities for the third quarter, and responded to Committee questions. Public Comme None --End of Public Comment-- ACTION: No action was taken on this Receive and File item. 3. VERDIN MARKETING Q3 REPORT Verdin Marketing representative Ashlee Akers presented the FY 21-22 Support Local Program marketing activities report. Public Comment None --End of Public Comment-- ACTION: No action was taken on this Receive and File item. Minutes – Promotional Coordinating Committee Meeting of April 13, 2022 Page 3 BUSINESS ITEMS 1. FY 22-23 CULTURAL GIA PROGRAM REVIEW Chair Thomas and Tourism Manager Cano presented an overview of the program’s history, reviewed the program objective and current assumptions, and reviewed the proposed program format, funding, and timeline. Public Comment Dusty Colyer-Worth --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER SMITH, SECONDED BY COMMITTEE MEMBER WANG, CARRIED 6-0 to approve the proposed GIA program and timeline with modifications to: - Sustainability and Inclusion requirements - Application timing 2. ARTS & CULTURE RECOVERY GRANT PROPOSAL Tourism Manager Molly Cano reviewed the creation and purpose of the one-time Arts & Culture Recovery Grant program. Public Comment None --End of Public Comment-- ACTION: UPON MOTION BY VICE CHAIR WELCH, SECONDED BY COMMITTEE MEMBER SMITH, CARRIED 6-0 to approve the one-time Arts & Culture Recovery Grant proposal. Minutes – Promotional Coordinating Committee Meeting of April 13, 2022 Page 4 3. FY 22-23 BUDGET DIRECTION & CONTRACT EVALUATIONS Tourism Manager Molly Cano reviewed the planning process and presented the budget and contract options. Public Comment None --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER SMITH, SECONDED BY COMMITTEE MEMBER LERIAN, CARRIED 6-0 to approve the budget as presented with the $29,873 remainder being allocated to the “Community Placemaking and recovery projects” category. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIAISON REPORT Committee Member Lerian reported on Children’s Day in the Plaza. 2. COMMITTEE OUTREACH UPDATE Chair Thomas reminded the Committee about the upcoming Brown Act training on April 21, 2022. 3. TBID BOARD REPORT TBID Chair David Smith reported that the recent TBID meeting did not have a quorum and he further reported on vacancies due to recent resignations. 4. TOURISM PROGRAM UPDATE Tourism Manager Cano provided a brief Tourism Program update. ADJOURNMENT The meeting was adjourned at 7:29 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, May 11, 2022 at 5:30 p.m. at City Hall 990 Palm Street. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 05/11/2022