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Home My WebLink About07-13-2022 PCC Agenda PacketCity of San Luis Obispo, Agenda, Planning Commission Agenda PROMOTIONAL COORDINATING COMMITTEE REGULAR MEETING Wednesday, July 13, 2022 Council Hearing Room 5:30 PM 990 Palm Street Public Comment during the meeting: If you would like to provide public comment during the meeting you must attend in person. Public Comment prior to the meeting can be submitted in the following ways: • Mail or Email Public Comment o Received by 3:00 PM on the day of meeting - Can be submitted via email to advisorybodies@slocity.org or U.S. Mail to City Clerk at: 990 Palm St., San Luis Obispo, CA 93401. o Emails sent after 3:00 PM – Can be submitted via email to advisorybodies@slocity.org and will be archived/distributed to members of the Advisory Body the day after the meeting. Emails will not be read aloud at the meeting. • Verbal Public Comment o Received by 3:00 PM on the day of the meeting - Call (805) 781-7164; state and spell your name, the agenda item number you are calling about and leave your comment. The verbal comments must be limited to 3 minutes. All voicemails will be forwarded to Advisory Body Members and saved as Agenda Correspondence. Voicemails will not be played during the meeting. All comments submitted will be placed into the administrative record of the meeting. If you have questions, contact the office of the City Clerk at cityclerk@slocity.org or (805) 781-7100. CALL TO ORDER Chair John Thomas ROLL CALL: Chair John Thomas, Vice Chair Samantha Welch, Lori Lerian, Robin Wolf, Maureen Forsberg and Anni Wang PUBLIC COMMENT: At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. CONSENT ITEMS C.1 Minutes of the Special Meeting on June 15, 2022 C.2 2021-22 Community Promotions Budget Report Promotional Coordinating Committee Agenda for July 13, 2022 C.3 2022-23 Community Promotions Budget Report C.4 SLO Chamber Monthly Public Relations Report C.5 SLO Chamber Visitor Center Report C.6 SLO Chamber GIA Support Report C.7 TOT Report C.8 Cultural GIA Program: Q1 Grant Recommendation Report PRESENTATIONS 1. SLO Chamber FY21-22 Annual Report 25 mins Representatives from the SLO Chamber will present the annual report on the Public Relations, Visitor Services and GIA contract activities during FY 21-22. 2. Support Local Program 25 mins Representatives from Verdin will present the FY 21-22 year-end report on the Support Local marketing activities, and the scope of work for the FY 22-23 program. BUSINESS ITEMS 1. Arts and Culture Recovery Grant (ACRG) Recommendations 20 mins The ACRG taskforce will present the recommended ACRG recipients for the committee's review and approval. 2. PCC Annual Program Planning 20 mins The committee will review and discuss projects, timelines, and priorities for the 2022-23 fiscal year. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIAISON REPORT – Liaison Assignments 2. COMMITTEE OUTREACH UPDATE – Committee Report 3. TBID BOARD REPORT – TBID Meeting Minutes: Special Meeting June 22, 2022 4. TOURISM PROGRAM UPDATE – Staff Report ADJOURNMENT The next meeting of the Promotional Coordinating Committee is scheduled for Wednesday, August 10, 2022 , at 5:30 p.m. held at City Hall. Promotional Coordinating Committee Agenda for July 13, 2022 The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7100 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781- 7410. Meeting audio recordings can be found at the following web address: http://opengov.slocity.org/WebLink/1/fol/61016/Row1.aspx DRAFT Minutes – Promotional Coordinating Committee Special Meeting of June 15, 2022 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, June 15, 2022 Special Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, June 15, 2022 at 5:30 p.m., by Chair Thomas. ROLL CALL Present: Chair John Thomas, and Committee Members Maureen Forsberg, David Smith, Anni Wang, and Lori Lerian Absent: Vice Chair Samantha Welch and Committee Member Robin Wolf Staff: Tourism Manager Molly Cano and Deputy City Clerk Megan Wilbanks PUBLIC COMMENT ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS ACTION: UPON MOTION BY MEMBER SMITH, SECONDED BY COMMITTEE MEMBER FORSBERG, CARRIED 5-0 (Vice Chair Samantha Welch and Committee Member Robin Wolf absent) to approve the Consent Agenda items 1 thru 6. C.1 Minutes of the Meeting on May 11, 2022 C.2 2021-22 Community Promotions Budget Report C.3 SLO Chamber Monthly Public Relations Report C.4 SLO Chamber Visitor Center Report C.5 SLO Chamber GIA Support Report C.6 TOT Report DRAFT Minutes – Promotional Coordinating Committee Meeting of June 15, 2022 Page 2 PRESENTATIONS 1. PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE Jacqui Clark-Charlesworth, SLO Chamber presented the report on the public relations activities for the month. Public Comment None --End of Public Comment-- ACTION: No action was taken on this Receive and File item. BUSINESS ITEMS 1. PUBLIC ART PROMOTIONAL PLAN UPDATE Ashlee Akers and Megan Condict from Verdin, presented the recommended Public Art Promotional Strategy for the committee’s review and adoption. The committee enthusiastically received the presentation and discussed the style sheet need to support the public art mark usage. Public Comment None --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER LERIAN, SECONDED BY COMMITTEE MEMBER WANG, CARRIED 5-0 (Vice Chair Samantha Welch and Committee Member Robin Wolf absent) to adopt the public art promotional plan. 2. PUBLIC ART ASSET PROPOSAL Tourism Manager Cano presented the proposal for the collection of public art assets for the committee’s review and approval. Public Comment None --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER FORSBERG, SECONDED BY COMMITTEE MEMBER LERIAN, CARRIED 5-0 (Vice Chair Samantha Welch and Committee Member Robin Wolf absent) to approve the Public Art asset proposal from Studio 101 West Photography. DRAFT Minutes – Promotional Coordinating Committee Meeting of June 15, 2022 Page 3 3. FY22 PROGRAM BUDGET STATUS Tourism Manager presented the status of the FY22 budget for the committee’s review and discussion. Public Comment None --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER FORSBERG, SECONDED BY COMMITTEE MEMBER LERIAN, CARRIED 5-0 (Vice Chair Samantha Welch and Committee Member Robin Wolf absent) to approve the request to carryover the remaining $12,000 from the GIA allocation into FY23 for the GIA program. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIAISON REPORT • None. 2. COMMITTEE OUTREACH UPDATE • Chair Thomas reported on the City’s Community Academy. 3. TBID BOARD REPORT • TBID Chair Smith provided a report on the past TBID meeting. 4. TOURISM PROGRAM UPDATE Tourism Manager Molly Cano provided a brief Tourism Program update. ADJOURNMENT The meeting was adjourned at 6:50 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, July 13, 2022 at 5:30 p.m. at City Hall 990 Palm Street. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2022 Community Promotions Budget 2021-22 Budget 2021-22 Amount Budget 405,898$ Returned Funds (Previous Year GIA) Total Budget 405,898$ Expenditure Last Updated 7/8/2022 Expenditure Allocated Committed/Expended Available Balance Contractor Grants-in-Aid Funding 100,000$ 88,000$ 12,000$ GIA Recipients Grants-in-Aid Marketing Support Contract 30,000$ 30,000$ -$ Chamber of Commerce Community Placemaking & Recovery Projects 52,000$ 58,500$ (6,500)$ Various General Contract Services 6,400$ -$ 6,400$ Various Visitors Center 119,600$ 119,600$ -$ Chamber of Commerce PR Contract 45,000$ 45,000$ -$ Chamber of Commerce Downtown Maps 9,000$ 9,000$ -$ Chamber of Commerce Support Cost 5,000$ 2,836$ 2,164$ City Administration Prepay FY 21-22 Media Monitoring Services Prepaid: $3527 from 20-21 Administration 38,150$ 38,150$ City Administration Total 405,150$ 391,086$ 14,064$ Budget Preparation 22-23 Budget 406,622$ Carryover Total Budget 406,622$ Expenditure 22-23 Expenditure Notes Grants-in-Aid Funding 125,000$ $125k GIA subcommittee recommendation Grants-in-Aid Marketing Support Contract 30,000$ 2-year agreement Community Placemaking & Recovery Projects 29,873$ Visitors Center 119,600$ 2-year agreement PR Contract 48,527$ 2-year agreement for PR & Media Monitoring Services Communications Plan Consultant Services -$ Downtown Maps 9,000$ Support Cost 5,000$ Administration (Staffing) 39,622$ Total 406,622$ Remaining Budget 0$ Community Promotions Budget Worksheet Report to City of SLO – TBID and PCC Public Relations Contract June 2022 PR ACTIVITY Implementation/Proactive Work Drafted ‘Meet Your Neighborhood Mixologist ’ Q&A for VisitSLO.com Hosted influencer Freddy Rodriguez // @blueperk's visit in partnership with DCI Hosted LA Times journalist Brian Clark's visit in partnership with DCI Crafted the TBID's Midweekend promotion release and began pitching to media Pitched and hosted Think Differently event on DEI Partnered with Amtrak and Hotel Cerro to host Troy Williams, Think Differently panelist Completed Foothill District Neighborhood map in partnership with Badger Branding Continued planning visit for content creator Caroline Juen // @loveandloathingLA Continued working with Verdin on Support Local Campaign and implementation Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Responsive leads Continued planning visit for freelancer Chelsea Davis writing for Forbes Partnerships Hosted UK FAM visit in partnership with SLO CAL and Visit CA Met with Visit SLO CAL's new public relations representatives from MMGY NJF Pitched "Sunrise/Sunset Spots" and "Design: Art to Architecture" story ideas to Visit California PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF SMARTER TRAVEL San Luis Obispo: A Model for Your Next Sustainable Vacation 694,000.00 $558.40 Sustainability SUSTAINABLE FAM PRESS TRIP FORBES 29 U.S. Hotels For A Fourth Of July Wellness Getaway 24,220,000.00 $27,853.00 Cultural MEDIA HOSTING W/DCI AAA THE EXTRA MILE HOW TO PAIR BEER WITH BBQ THIS SUMMER 9,721,657.00 $89,925.00 Beer/Wine PROACTIVE PITCHING W/DCI VISIT CALIFORNIA Take a Beercation in California 1,000.00 -Beer/Wine PROACTIVE PITCHING VISIT CALIFORNIA Easy Ideas for Sustainable Travel in California 230,243.00 -Sustainability YELP BLOG Small Towns, Big Flavor: Yelp Names 2022 Foodie Cities 500.00 -Culinary BON TRAVELER 7 Epic California Road Trips To Take This Summer 7,000.00 $1.60 Cultural GLOBAL TRAVELER New Summer Vibe Special from Hotel San Luis Obispo 4,000.00 $1.00 Cultural KCBX "See and Missed": New York artist brings attention to Filipino history of Morro Bay 7,000.00 $1.68 Cultural TOTALS 9 34,885,400.00 $118,340.68 TOTAL YTD 247 2,809,185,120.00 $844,139.60 256 2,844,070,520.00 $962,480.28 Report to City of SLO – TBID and PCC Public Relations Contract June 2022 Implementation/Proactive Work Continued working with Verdin on Support Local Campaign and implementation Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Responsive leads Partnerships Implementation/Proactive Work Continued working with Verdin on Support Local Campaign and implementation Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Responsive leads Partnerships Report to City of SLO – PCC Visitor Services Contract June 2022 Visitor Interaction June 2021 May 2022 June 2022 Walk-ins 6,813 6,109 7,191 Phone calls 925 912 972 Emails & Digital 1,061 801 890 Visitor Center Highlights • Open to best serve our community and visitors . • Welcomed new team members – Julia, Meghan, and Berean! • Enjoyed helping every guest that walked through our doors, calls, emails, or otherwise engages from a safe distance. Demographic Snapshot International travelers 260 Asia 2% Africa 0% Europe 68% Australia/New Zealand 0% United Kingdom 15% North America 0% South America 15% Domestic travelers (outside of CA.) 891 West Coast 24% East Coast 16% Southwest 20% Midwest 15% South 25% California travelers 1,612 Northern CA 21% Southern CA 25% Central Coast 37% Central Valley 16% Desert 1% June 2022 Grants-in-Aid Marketing Support Activity Organization Event EC PR PC VC SM MTG ST HD DS Cal Poly Corporation (on behalf of Cal Poly Arts)Cal Poly Arts 2021-22 Broadway Series X X X X X Central Coast Follies A Whole Lot of Nonsense X X X X X Hospice SLO County Light Up A Life X X X X X Land Conservancy of San Luis Obispo County Wonders of the Oak Woodland Youth Art Show X X X One Cool Earth One Cool Earth’s 2nd Annual Garden Party X Restorative Partners,Inc.SLO Grilled Cheese Festival X X X San Luis Obispo Repertory Theatre Gala Musical: The Marvelous Wonderettes X X X X X San Luis Obispo Symphony 2021-22 Main Stage Concerts X X X X X JCC SLO SLO Jewish Film Festival X X X Master Chorale The French Connection; 6th Annual Sing-along Messiah; The Poets SpeakXXX X Ecologistics Central Coast Bioneers Conference X SLOMA SLOMA 2022 Mural Project X X X X MCSC Women's Business Center 15th Anniversary Celebration X X Opera SLO Hansel and Gretel: An Opera in Two Acts X X X X San Luis Obispo International Film Festival SLO Film Festival X X X X X Saint Andrew Greek Orthodox Church San Luis Obispo Greek Festival X X X X San Luis Obispo Railroad Museum SLO Train Day X X The Civic Ballet of San Luis Obispo The Civic Ballet Presents Rodeo and the Scarlet Ibis X X X Wilshire Health & Community Services The Aging Project X CAPSLO - Child Care Planning Council Children's Day in the Plaza X X X X SLO Village Meet SLO Village at the Octagon Barn X X X X X X Gala Pride & Diversity Center SLO PRIDEfest 2022 X X X X X The History Center of San Luis Obispo County Maria Acension “Cen” Dallidet Hispanic Heritage Day X X Black is current month, gray is past work Boxes marked with "D" indicate that recipients knew about service and declined to utilize. 23 Total; 23 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG- Met with Groups in person and offered public relations advice and support ST- Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution DS - Recipient Declined Services 2009‐10 2010‐11 2011‐12 2012‐13 2013‐14 2014‐15 2015‐16 2016‐17 2017‐18 2018‐19 2019‐20 2020‐21 2021‐22Change +/‐ to Non‐COVID MonthJuly 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 133.0%August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 120.1%September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 134.0%October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 125.0%November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 121.8%December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 130.6%January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 107.0%February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 120.1%March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 133.4%April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,057,524$ 142.4%May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 909,549$ 119.7%June490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ Total/Average4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 9,483,480$ 2020‐21 2021‐22 Change +/‐ 2020‐21 2021‐22 Change +/‐ 2020‐21 2021‐22 Change +/‐July 54.5 82.2 50.7% 165.96 226.69 36.6% 90.53 186.23 105.7%August 61.0 71.9 17.9% 162.84213.77 31.3% 99.27 153.67 54.8%September 63.1 70.9 12.4% 167.66 214.67 28.0% 105.79 152.3044.0%October 61.9 68.1 10.0% 162.18 200.8023.8% 100.38 136.81 36.3%November 49.85 63.10 26.6% 145.06 182.97 26.1% 72.32 115.47 59.7%December 33.3253.5060.5%123.53 175.5642.1%41.16 93.90128.1%January 40.5 50.6 25.0% 124.24152.39 22.7% 50.28 77.08 53.3%February 54.4 64.9 19.4% 138.33 173.07 25.1% 75.18 112.37 49.5%March 66.7 65.2 ‐2.3% 144.67 175.65 21.4% 96.55 114.49 18.6%April 70.5 72.6 3.1% 169.50211.2424.6% 119.42 153.43 28.5%May 65.9 63.9 ‐3.0% 181.84197.13 8.4% 119.81 125.945.1%June76.0 203.39 154.53Total/Average58.13 66.08 0.20 157.43 193.09 0.26 93.77 129.240.53Updated: 7/7/2022Occupancy ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison DATE:July 13, 2022 FROM:PCC GIA Subcommittee: Lori Lerian, Robin Wolf,Maureen Foresberg Prepared By:Molly Cano, Tourism Manager SUBJECT:Quarter 1 Grants-In-Aid Awards RECOMMENDATION As recommended by the PCC GIA Committee, approve following grant recipients: Organization Name Event Name Cal Poly Corporation California International Guitar Festival Downtown SLO Concerts in the Plaza Festival Mozaic Festival Mozaic History Center of San Luis Obispo County La Fiesta de las Dallidet History Revisited Central Coast Renaissance Festival Hospice SLO County Light Up A Life RACE Matters SLO County Belonging 2022: Block Party at Farmers Market San Luis Obispo Museum of Art Alyssa Monks Art Exhibition San Luis Obispo Repertory Theatre Ring of Fire - The Music of Johnny Cash DISCUSSION Background The PCC has been offering Cultural GIA funding for decades. Local non-profit organizations utilize the funding to provide cultural, recreational, or social activities in our community. Applications for a $4000 grant will be open throughout the year to applicable organizations and activities. In addition, organizations may apply for a grant bonus up to $1000 for participation in DEI and sustainability practices related to the event. Each bonus is $500 for the total amount a recipient may be awarded in bonuses would be $1000. The total program disbursement of $125,000 remains consistent with previous years. Additionally, the City continues to maintain the investment of $30,000 in promotional support services through the SLO Chamber of Commerce to assist the funded partners with communication to drive attendance and increase event visibility. First Quarter Application Consideration The PCC received applications from 13 organizations for consideration. The following 9 organizations met the qualifications and were approved for grants from the PCC.Cal Poly Corporation, Downtown SLO, Festival Mozaic, History Center of San Luis Obispo County, History Revisited, Hospice SLO County, RACE Matters SLO County, San Luis Obispo Museum of Art and San Luis Obispo Repertory Theatre. The following 3 organizations were not approved during this quarter ’s consideration and are invited to reapply in following application periods if and when they can address the unqualified component of their application:One Cool Earth, Opera SLO, and San Luis Obispo Children’s Museum. The application submitted by the following organization,San Luis Obispo Classical Academy for the Tastes of the Vine event did not meet the grant criteria. The organization may submit an application for a different event to be considered. Approved Organizations Reviewed: Cal Poly Corporation Date of the Event: September 16-18, 2022 The California International Guitar Festival aims to increase the understanding and appreciation of guitar through the presentation of nationally and internationally renowned performers, while also providing a platform for young performers to learn from the masters through informal master classes. These classroom-style guitar lessons are open for public viewing, so that the audience can develop a deeper understanding of the instrument while observing the student-teacher interaction. The Festival will also feature a Vendor fair marketplace where guitars and guitar accessories will be made available for purchase from dozens of vendors. The 2022 Festival will take place over 3 days from September 16 -18, 2022 and feature 18 world-renowned guitarists in seven concerts, four master-classes, and up to 35 luthiers exhibiting their hand-made instruments in a Vendor Fair. This applicant applied for the base grant and the participation bonus money for DEI and sustainability related practices. Downtown SLO Date of the Event: June 24 - August 26, 2022 Downtown SLO is celebrating their 26th Annual Concerts in the Plaza 10-week series June 24, 2022 - August 26, 2022 in Mission Plaza. This is family-friendly and the largest free concert series on the Central Coast. Attendees experience musicians representing an array of musical genres from Americana, Bluegrass, Country, Jazz, Island Soul, Reggae, Roots, Rock & Soul. New this year is the addition of our Singer/Songwriter opener. They will feature ten soloist musicians an opportunity to open for our ten main bands. Local vendors sell beer, wine, soda and food to concert goers. This applicant applied for the base grant and the participation bonus money for DEI and sustainability related practices. Festival Mozaic Date of the Event: July 23, 2022 Festival Mozaic brings together music lovers to enjoy premier concerts and related events in a festive and stimulating atmosphere. The Festival was founded in 1971 to honor the composer Wolfgang Amadeus Mozart, whose influence lives on in the mosaic of classical music, composers, and performers. More than just a series of concerts, the Festival is an immersive experience, where the music is elevated by the backdrop of beautiful San Luis Obispo County. This applicant applied for the base grant and the participation bonus money for DEI and sustainability related practices. History Center of San Luis Obispo County Date of the Event: October 22, 2022 This seated luncheon event with table service will celebrate the Spanish heritage of Cen Dallidet specifically, and the Spanish, Hispanic, and Latinx heritage of San Luis Obispo County more generally. Food, wine, music, and art will fill the gardens with the alegría de vivir for which both Spain and Latin America are celebrated. Local artists will be invited to hold pop-up galleries. A silent auction will be full of items to spotlight cultural, artistic, and culinary diversity. This applicant applied for the base grant and the participation bonus money for DEI and sustainability related practices. History Revisited Date of the Event: July 16, 2022 The Central Coast Renaissance Festival is a historically themed event, focused during the reign of Queen Elizabeth I (1585). Over 700 costumed performers and 180+ vendor staff populate the "village." Entertainment includes the daily battle scenes in full armor, plays, comedy, juggling, acrobatics, authentic music, and dancing. Entertainment is on four stages and throughout the village. The festival appeals to all ages and has family-friendly magic, a costume contest, comedy parrot show, face painting, a Sunday treasure hunt, games, a pirate ship, and more for youngsters. This applicant applied for the base grant only. Hospice SLO County Date of the Event: November 29, 2022 Light Up A Life has been a Hospice SLO County event for the past 38 years. This event traditionally takes place in November or December. The holidays symbolize a time when friends and family gather in celebration. It can also be a difficult and emotional time for those grieving a loss. Light Up A Life offers the community an opportunity to come together to remember loved ones who may no longer be here, but will never be forgotten. The ceremony includes music, inspiration, poetry, candle lighting, and the reading of names. Light Up A Life offers the community a precious opportunity to come together to memorialize and celebrate the lives of their loved ones who have died. This applicant applied for the base grant and the participation bonus money for DEI and sustainability related practices. RACE Matters SLO County Date of the Event: September 22, 2022 and October 8, 2022 Belonging 2022 will consist of their Belonging Block Party at SLO Farmers’ Market on September 22 and Stories Matter on October 8. The Belonging Block Party will include a Black-owned Marketplace including both local and visiting vendors, a facilitated drum circle for children, popular local DJs, and more. Stories Matter is an evening of live storytelling at Bang the Drum Brewery featuring local and visiting storytellers and musicians. This applicant applied for the base grant and the participation bonus money for DEI and sustainability related practices. San Luis Obispo Museum of Art Date of the Event: August 28, 2022 An exhibition of photo-realistic paintings by Alyssa Monks and associated public programming for the enjoyment of anyone visiting downtown SLO. This exhibition will support SLOMA’s mission by creating unique art experiences for the public to enjoy for free and providing a unique opportunity for visual arts education for K-12 youth through guided tours and art activities inspired by the artist’s work. This applicant applied for the base grant and the participation bonus money for DEI and sustainability related practices. San Luis Repertory Theatre Date of the Event: February 10 - March 10, 2023 This grant will support promotions for SLO REP’s 2023 Gala Musical: Ring of Fire, The Music of Johnny Cash. From the songbook of Johnny Cash comes this unique, original musical about love and faith, struggle and success, rowdiness and redemption, and the healing power of home and family. The Music of Johnny Cash – will appeal to a broad audience demographic, from their long-term patrons to younger audiences and tourists. This applicant applied for the base grant and the participation bonus money for DEI and sustainability related practices. Financial Impact Organization Name Event Name GIA $4000 DEI $500 Sustainability $500 Total Grant Award Cal Poly Corporation California International Guitar Festival $4000 $500 $500 $5000 Downtown SLO Concerts in the Plaza $4000 $500 $500 $5000 Festival Mozaic Festival Mozaic $4000 $500 $500 $5000 History Center of San Luis Obispo County La Fiesta de las Dallidet $4000 $0 $0 $4000 History Revisited Central Coast Renaissance Festival $4000 $500 $500 $5000 Hospice SLO County Light Up A Life $4000 $500 $500 $5000 RACE Matters SLO County Belonging 2022: Block Party at Farmers Market $4000 $500 $500 $5000 San Luis Obispo Museum of Art Alyssa Monks Art Exhibition $4000 $500 $500 $5000 San Luis Obispo Repertory Theatre Ring of Fire - The Music of Johnny Cash $4000 $500 $500 $5000 The PCC has a total of twenty-five (25) Cultural GIA grants available in FY 2022-23 . To date 0 grants have been previously awarded. With the approval of the 9 grants recommended in this report, there will be a total of 16 remaining for future consideration in subsequent quarters. PCC Liaison Assignments Organization Name PCC Liaison Assignment Cal Poly Corporation John Downtown SLO Samantha Festival Mozaic Lori History Center of San Luis Obispo County Maureen History Revisited Anni Hospice SLO County Robin RACE Matters SLO County Samantha San Luis Obispo Museum of Art John San Luis Obispo Repertory Theatre Lori July 7, 2022 City of SLO Q4 Stat Report Summary of Performance In Q4, Verdin launched the neighborhood campaign to promote visitation throughout a variety of communities in SLO. The first creative set that ran in this campaign was the Railroad District video, which shows a local family exploring the attractions in the area. Additional paid media outlets included a radio sponsorship with KCBX and a print ad with SLO Life Magazine. In addition, two new social media stories were created and implemented to promote local spending during popular shopping periods. These creative sets focused on Mother’s Day and Father’s Day/Graduation, and they ran as paid ads on Facebook and Instagram stories. Finally, the “Love SLO Like You Mean It” campaign continued to run in the programmatic space, featuring the wellness, retail and entertainment video vignettes. Paid Media Channel Creative Impressions Clicks CTR Views - 100% Programmatic Video Neighborhood - RR 74,795 124 0.17%55,404 Programmatic Video Entertainment 17,090 14 0.08%12,336 Programmatic Video Retail 12,828 19 0.15%9,889 Programmatic Video Wellness 20,081 36 0.18%14,756 Social Media Mother’s Day 171,392 368 0.21%N/A Social Media Dads/Grads 174,469 270 0.15%N/A KCBX Support Local 34 spots N/A N/A N/A Total Campaign Summary: ●Number of radio spots: 34 ●Impressions: 470,655 ●Clicks: 831 ●CTR: 0.18% ●Views to 100%: 92,385 Print Ad Creative: Ticket Tuesday Verdin developed three Ticket Tuesday posts featuring local business giveaways. These posts increased reach and visibility for businesses on social media. Entrants were required to follow Share SLO, the featured business and tag a friend in the comments. Below are the results for the quarter: ●Arts Cyclery: 128 entries ●Baht Thai: 447 entries ●Highwater SLO: 384 entries SLO Business Insider In collaboration with the City of SLO and the SLO Chamber, the #SLOBusinessInsider is a support local program that spotlights dierent businesses throughout the city. The program features a Q&A with the business owner(s), fun facts, designed social story, organic social post on Instagram and Facebook, and a link to a dedicated blog housed on visitslo.com. Below are the featured businesses from this quarter. ●4/25: Art’s Cyclery Blog Pageviews: 133 Story Views: 939 Video Views: 239 ●5/16: Baht Thai Blog Pageviews: 664 Story Views: 927 Video Views: 449 ●6/13: Highwater SLO Blog Pageviews: 28 Story Views: 983 Video Views: 230 Support Local Website Analytics: Verdin updated the Support Local landing page to feature all new neighborhood maps including MoJo, Railroad District and the LoBro. The landing page also includes direct links to the business insider blogs. Below are the landing page stats for Q4. Metric Stat Pageviews 1,159 Unique views 1,075 Avg. Time on Page 1:31 PCC Taskforce Recommendations Up to fifteen (15) organizational grants at $5,000 each available Organization Name Website Taskforce Funding Recommendation to PCC History Center of San Luis Obispo County www.historycenterslo.org Yes Opera San Luis Obispo www.operaslo.org Yes Orchestra Novo www.orchestranovo.com Yes RACE Matters SLO County https://www.racemattersslo.org/Yes San Luis Obispo Children's Museum slocm.org Yes San Luis Obispo International Film Festival slofilmfest.org Yes San Luis Obispo Museum of Art sloma.org Yes San Luis Obispo Repertory Theatre (SLO REP) www.slorep.org Yes San Luis Obispo Symphony https://www.slosymphony.org/Yes San Luis Obispo Vocal Arts Ensemble www.vocalarts.org Yes The Gala Pride & Diversity Center https://galacc.org/Yes Ballet Theatre San Luis Obispo (BT‐SLO) www.BT‐SLO.org Yes Cal Poly Corporation (on behalf of Cal Poly Arts) Calpolyarts.org Yes Central Coast Shakespeare Festival centralcoastshakespeare.org Yes Festival Mozaic https://www.festivalmozaic.org/Yes Central Coast Children's Choir DBA Central Coast Youth Chorus www.centralcoastyouthchorus.org No Civic Ballet of San Luis Obispo civicballetslo.org No History Revisited https://ccrenfaire.com/No One Cool Earth onecoolearth.org No City of SLO Arts + Culture Recovery Grant DRAFT Minutes – Tourism Business Improvement District Board Special Meeting of 06/22/2022 Pg. 1 Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, June 22, 2022 Special Meeting of the Tourism Business Improvement District Board CALL TO ORDER The special meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on June 22, 2022 at 10:00 a.m. by Chair David Smith. ROLL CALL Present: Chair David Smith, Vice Chair Clint Pearce, Members LeBren Harris, Pragna Patel- Mueller, and Lori Keller Absent: Member Megan Taylor Staff: Tourism Manager Molly Cano APPOINTMENT - OATH OF OFFICE – Megan Taylor Continued to next meeting due to unexpected absence of Megan Taylor PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA Introduction of Hollie West from the SLO Chamber. --End of Public Comment-- BUSINESS ITEMS 1. 2022-24 SLO TBID MARKETING & BUSINESS PLAN APPROVAL Tourism Manager Molly Cano, and Haley Corbett, Danni Winter, and Gabbi Hall Noble Studios presented the draft 2022-24 SLO TBID Marketing & Business Plan. Public Comment None. --End of Public Comment-- ACTION: MOTION BY VICE CHAIR PEARCE AND SECONDED MEMBER KELLER BY CARRIED 5-0 to adopt the 2022-24 SLO TBID Marketing & Business Plan. 2. FY 22-23 PAID MEDIA PLAN Haley Corbett, Dannie Winter, Noble Studios presented the 2022-23 Paid Media Plan for Board approval. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 6/22/2022 Pg. 2 Public Comment None. --End of Public Comment-- ACTION: MOTION BY VICE CHAIR PEARCE AND SECONDED MEMBER KELLER BY CARRIED 4-1 (MEMBER PATEL-MUELLER voting No) to approve the 2022-23 Paid Media Plan and the media injection as presented at the meeting. 3. THE MIDWEEKEND SUMMER PROMOTION Tourism Manager Molly Cano and Gabbi Hall, and Danni Winter Noble Studios presented a proposal for a midweek summer promotion to be funded from the FY 21 fund balance for the Board’s consideration. Public Comment None. --End of Public Comment-- ACTION: MOTION BY MEMBER PATEL-MUELLER AND SECONDED MEMBER KELLER BY CARRIED 5-0 to approve the Midweekend Summer Promotion as presented including $41,500 for the paid media budget and management and creative services with Noble Studios. 4. SLO TBID BRAND SENTIMENT RESEARCH FINDINGS Noble Studios and Mark Wiser, Wiser Research presented the second phase SLO TBID Brand Sentiment research findings for the Board’s review and discussion. Public Comment None. --End of Public Comment-- ACTION: This item was received and filed. ADJOURNMENT The meeting was adjourned at 11:50 a.m. The next Tourism Business Improvement District Board Regular meeting is scheduled for July 13, 2022 at 10:00 a.m. held at City Hall. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XX