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Home My WebLink About05-11-2022 PCC Agenda PacketCity of San Luis Obispo, Agenda, Planning Commission Agenda PROMOTIONAL COORDINATING COMMITTEE REGULAR MEETING Wednesday, May 11, 2022 Council Hearing Room 5:30 PM 990 Palm Street Public Comment during the meeting: If you would like to provide public comment during the meeting you must attend in person. Public Comment prior to the meeting can be submitted in the following ways:  Mail or Email Public Comment o Received by 3:00 PM on the day of meeting - Can be submitted via email to advisorybodies@slocity.org or U.S. Mail to City Clerk at: 990 Palm St., San Luis Obispo, CA 93401. o Emails sent after 3:00 PM – Can be submitted via email to advisorybodies@slocity.org and will be archived/distributed to members of the Advisory Body the day after the meeting. Emails will not be read aloud at the meeting.  Verbal Public Comment o Received by 3:00 PM on the day of the meeting - Call (805) 781-7164; state and spell your name, the agenda item number you are calling about and leave your comment. The verbal comments must be limited to 3 minutes. All voicemails will be forwarded to Advisory Body Members and saved as Agenda Correspondence. Voicemails will not be played during the meeting. All comments submitted will be placed into the administrative record of the meeting. If you have questions, contact the office of the City Clerk at cityclerk@slocity.org or (805) 781-7100. CALL TO ORDER Chair John Thomas ROLL CALL: Chair John Thomas, Vice Chair Samantha Welch, Lori Lerian, David Smith, Robin Wolf, Maureen Forsberg and Anni Wang PUBLIC COMMENT: At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. CONSENT ITEMS C.1 Minutes of the Meeting on April 13, 2022 C.2 2021-22 Community Promotions Budget Report Promotional Coordinating Committee Agenda for May 11, 2022 C.3 SLO Chamber Monthly Public Relations Report C.4 SLO Chamber Visitor Center Report C.5 SLO Chamber GIA Support Report C.6 TOT Report C.7 Modified GIA Program: Grant Recommendation Report PRESENTATIONS 1. PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE 10 mins Representative from the SLO Chamber will present the report for the public relations activities that occurred over the past month. BUSINESS ITEMS 1. PUBLIC ART PROMOTIONAL PLAN UPDATE 30 mins Representatives from Verdin will present an update on the first part of the Public Art Promotional Plan project including recommendations to the committee and next steps for the project. 2. FY23 CULTURAL GIA APPLICATION REVIEW 20 mins The GIA subcommittee will present the recommended application for the FY 23 Cultural GIA program for committee's review and approval. The committee will assign the grant application review subcommittee representatives. 3. NEIGHBORHOOD MAP PROJECT CONTINUATION 30 mins The committee will receive a presentation on the neighborhood map project for the consideration of the next steps. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIAISON REPORT – Liaison Assignments 2. COMMITTEE OUTREACH UPDATE – Committee Report 3. TBID BOARD REPORT – TBID Meeting Minutes: Regular Meeting April 13, 2022 & Special Meeting April 27, 2022 4. TOURISM PROGRAM UPDATE – Staff Report ADJOURNMENT Promotional Coordinating Committee Agenda for May 11, 2022 A Special Meeting of the Promotional Coordinating Committee is scheduled for Wednesday, June 15, 2022, at 5:30 p.m. held at City Hall. The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7100 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781- 7410. Meeting audio recordings can be found at the following web address: http://opengov.slocity.org/WebLink/1/fol/61016/Row1.aspx DRAFT Minutes – Promotional Coordinating Committee Meeting of April 13, 2022 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, April 13, 2022 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, April 13, 2022 at 5:30 p.m., by Chair Thomas. ROLL CALL Present: Chair John Thomas, Vice Chair Samantha Welch and Committee Members, Maureen Forsberg, Lori Lerian, David Smith, and Anni Wang. Absent: Robin Wolf Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian PUBLIC COMMENT ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS ACTION: UPON MOTION BY VICE CHAIR WELCH, SECONDED BY COMMITTEE MEMBER FORSBERG, CARRIED 6-0 to approve the Consent Agenda items 1 thru 7. C.1 Minutes of the Meeting on March 9, 2022 C.2 2021-22 Community Promotions Budget Report C.3 SLO Chamber Monthly Public Relations Report C.4 SLO Chamber Visitor Center Report C.5 SLO Chamber GIA Support Report C.6 TOT Report C.7 Modified GIA Program: Grant Recommendation Report DRAFT Minutes – Promotional Coordinating Committee Meeting of April 13, 2022 Page 2 PRESENTATIONS 1. NEW COMMITTEE MEMBER INTRODUCTION Introductions were made between the Committee members and new member David Smith, the representative of the Tourism Business Improvement District Board. 2. SLO CHAMBER Q3 REPORT SLO Chamber representatives Jacqui Clark-Charlesworth and Dusty Colyer-Worth presented the report on the public relations, Visitor Services, and GIA contract activities for the third quarter, and responded to Committee questions. Public Comme None --End of Public Comment-- No action was taken on this Receive and File item. 3. VERDIN MARKETING Q3 REPORT Verdin Marketing representative Ashlee Akers presented the FY 21-22 Support Local Program marketing activities report. Public Comment None --End of Public Comment-- No action was taken on this Receive and File item. DRAFT Minutes – Promotional Coordinating Committee Meeting of April 13, 2022 Page 3 BUSINESS ITEMS 1. FY 22-23 CULTURAL GIA PROGRAM REVIEW Chair Thomas and Tourism Manager Cano presented an overview of the program’s history, reviewed the program objective and current assumptions, and reviewed the proposed program format, funding, and timeline. Public Comment Dusty Colyer-Worth --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER SMITH, SECONDED BY COMMITTEE MEMBER WANG, CARRIED 6-0 to approve the proposed GIA program and timeline with modifications to: - Sustainability and Inclusion requirements - Application timing 2. ARTS & CULTURE RECOVERY GRANT PROPOSAL Tourism Manager Molly Cano reviewed the creation and purpose of the one-time Arts & Culture Recovery Grant program. Public Comment None --End of Public Comment-- ACTION: UPON MOTION BY VICE CHAIR WELCH, SECONDED BY COMMITTEE MEMBER SMITH, CARRIED 6-0 to approve the one-time Arts & Culture Recovery Grant proposal. DRAFT Minutes – Promotional Coordinating Committee Meeting of April 13, 2022 Page 4 3. FY 22-23 BUDGET DIRECTION & CONTRACT EVALUATIONS Tourism Manager Molly Cano reviewed the planning process and presented the budget and contract options. Public Comment None --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER SMITH, SECONDED BY COMMITTEE MEMBER LERIAN, CARRIED 6-0 to approve the budget as presented with the $29,873 remainder being allocated to the “Community Placemaking and recovery projects” category. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIAISON REPORT – Committee Member Lerian reported on Children’s Day in the Plaza. 2. COMMITTEE OUTREACH UPDATE Chair Thomas reminded the Committee about the upcoming Brown Act training on April 21, 2022. 3. TBID BOARD REPORT TBID Chair David Smith reported that the recent TBID meeting did not have a quorum and he further reported on vacancies due to recent resignations. 4. TOURISM PROGRAM UPDATE Tourism Manager Cano provided a brief Tourism Program update. ADJOURNMENT The meeting was adjourned at 7:29 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, May 11, 2022 at 5:30 p.m. at City Hall 990 Palm Street. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2022 Community Promotions Budget 2021-22 Budget 2021-22 Amount Budget 405,898$ Returned Funds (Previous Year GIA) Total Budget 405,898$ Expenditure Last Updated 5/6/2022 Expenditure Allocated Committed/Expended Available Balance Contractor Grants-in-Aid Funding 100,000$ 88,000$ 12,000$ GIA Recipients Grants-in-Aid Marketing Support Contract 30,000$ 30,000$ -$ Chamber of Commerce Community Placemaking & Recovery Projects 52,000$ 56,000$ (4,000)$ Various General Contract Services 6,400$ -$ 6,400$ Various Visitors Center 119,600$ 119,600$ -$ Chamber of Commerce PR Contract 45,000$ 45,000$ -$ Chamber of Commerce Downtown Maps 9,000$ 9,000$ -$ Chamber of Commerce Support Cost 5,000$ 1,616$ 3,384$ City Administration Prepay FY 21-22 Media Monitoring Services Prepaid: $3527 from 20-21 Administration 38,150$ 38,150$ City Administration Total 405,150$ 387,366$ 17,784$ Report to City of SLO – TBID and PCC Public Relations Contract April 2022 PR ACTIVITY Implementation/Proactive Work Drafted ‘Meet Your Neighborhood Cyclery’ Q&A for VisitSLO.com Sent spring events release to local and regional media Began planning visit for content creator Caroline Juen // @loveandloathingLA Continued working with Verdin on Support Local Campaign and implementation Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Responsive leads Continued working with actress Kimberly Daugherty on influencer visit Shared Mother's Day hotel promotions with Anna Haines for Forbes article Shared gas incentive hotel promotions with SLO CAL for Sunset Magazine article Began planning visit for Chelsie Davis on assignment for Forbes Connected 805 Living with Socal Sidecar Tours Provided recommendations and press kit to Dream Destinations Responded to inquiry from Wellness Travel Diaries Responded to inquiry from Smilko Lens Responded to inquiry from Tiggany Ng Partnerships Hosted five national journalists for Sustainable SLO FAM press trip with DCI Hosted journalist/blogger Lindsay Myers (DCI connection) Began planning German FAM visit in partnership with SLO CAL and Visit CA Began planning UK FAM visit in partnership with SLO CAL and Visit CA Met with SLOMA's new brand consultant Connected with Amtrak on VisitSLO.com updates and future partnership opportunities Pitched "Feel Good Travel", "Music Festivals" and "Pride Month Celebrations" story ideas to Visit California PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF TRAVEL + LEISURE The Best Places to Travel in June 2022 67,200,000.00 $15,400.00 Cultural PARTNERSHIP PITCHING FORBES 25 California Wellness Getaways For Mother’s Day And Beyond 24,220,000.00 $27,853.00 Cultural MEDIA HOSTING THE DAILY BEAST You Don’t Have to Feel Guilty Visiting this California Town 5,790,000.00 $6,654.53 Sustainability SUSTAINABLE FAM PRESS TRIP SMARTER TRAVEL SmarterStay: Spend a Weekend in San Luis Obispo, California 694,000.00 $558.40 Sustainability SUSTAINABLE FAM PRESS TRIP SMARTER TRAVEL SmarterTravel Spotlight: Hotel Cerro Review 694,000.00 $558.40 Sustainability SUSTAINABLE FAM PRESS TRIP TRAVEL AWAITS 11 Delicious Restaurants To Try In Beautiful San Luis Obispo, California 402,000.00 $92.46 Sustainability SUSTAINABLE FAM PRESS TRIP TRAVEL NOIRE San Luis Obispo: 5 Things You Likely Didn't Know About This Sustainable California City 183,000.00 $42.00 Sustainability SUSTAINABLE FAM PRESS TRIP TRAVEL NOIRE $20 Tastings: Your Guide To Navigating San Luis Obispo's Wineries 183,000.00 $42.00 Sustainability SUSTAINABLE FAM PRESS TRIP TRAVEL NOIRE Inside Hotel Cerro: Central California's Dopest Boutique Hotel 183,000.00 $42.00 Sustainability SUSTAINABLE FAM PRESS TRIP TRAVELING ADVENTURES OF A FARM GIRL Health and Wellness in San Luis Obispo!1,500 $14.00 Sustainability SUSTAINABLE FAM PRESS TRIP TRAVEL WORLD MAGAZINE BUDDING VINES HERALD SPRING TRAVEL FOR CALIFORNIA’S CENTRAL COAST WINERIES 159 -Beer/Wine MEDIA HOSTING EASY READER & PENINSULA Travel: PhotowalksTV explores Pismo Beach & SLO 44,000.00 $10.11 Cultural MEDIA HOSTING SOCAL RESTAURANT SHOW Show 468, April 2, 2022: Steven Goodale, Proprietor, Park 1039, San Luis Obispo 1,000.00 -Culinary MEDIA HOSTING TRIBUNE CONTENT AGENCY Taking the kids: It’s easy to travel more sustainably 1,600,000.00 $1,300.00 Sustainability DCI PITCHING TRAVEL TRIVIA 15 of the World's Most Sustainable Travel Destinations 299,336.00 $2,769.00 Sustainability DCI PITCHING NEWS FALL OT SLO’s Keys for Trees program – Kirsten Alana Photography 1,000.00 $9.00 Sustainability DCI PITCHING THRILLEST 13 Budget-Friendly Road Trips to Take from San Francisco 3,610,000.00 $829.63 Cultural FINANCE BUZZ 10 Incredibly Scenic Amtrak Routes Around the Country 500.00 -Outdoor OMAHA WORLD-HERALD California adds the “SLO Coast” as a new wine region 561,000.00 $451.49 Beer/Wine PATCH Spend A Weekend in California Wine Country 4,170,000.00 $958.41 Beer/Wine MOVIEMAKER MAGAZINE 50 Film Festivals Worth the Entry Fee in 2022, Presented by FilmFreeway 62,000.00 $14.18 Cultural TRAVEL DREAMS MAGAZINE Great U.S. and International Mother’s Day Trip Packages 500.00 -Cultural 7X7 35 Fun Things to Do This Week (4.18.22)99,000.00 $22.86 Beer/Wine ATLANTA NEWS What Are the Best Vacation Spots to Avoid Crowds in 2022?6,000.00 $1.30 Outdoor VISIT CALIFORNIA May 2022 Events in California 1,000.00 -Cultural KSBY City of San Luis Obispo to host Children's Day in the Plaza celebration 139,000.00 $31.97 Cultural NEW TIMES SLO Let's go to the movies! The SLO International Film Festival returns to in-person screenings 41,000.00 $9.32 Cultural KSBY Sunset Drive-In hosts SLO Film Fest's Surf Nite 139,000.00 $31.97 Cultural MUSTANG NEWS ‘Returning To The Theater:’ SLO Film Festival Announces Lineup 500.00 -Cultural PASO ROBLES DAILY NEWS SLO Symphony May concert to feature Tchaikovsky, Mozart 36,000.00 $8.27 Cultural PASO ROBLES DAILY NEWS Pop-up outdoor roller rink coming to SLO in May 36,000.00 $8.27 Cultural CLASSICAL CALIFORNIA KUSC Play On, California!23,000.00 $5.28 Cultural HER CAMPUS UPCOMING EVENTS AT CAL POLY’S PERFORMING ARTS CENTER 472,000.00 $108.49 Cultural TOTALS 30 110,892,495.00 $57,826.34 TOTAL YTD 195 2,546,046,981.00 $763,622.57 225 2,656,939,476.00 $821,448.91 Report to City of SLO – PCC Visitor Services Contract April 2022 Visitor Interaction April 2021 March 2022 April 2022 Walk-ins 5,257 5,899 5,912 Phone calls 796 643 620 Emails & Digital 1,304 1,154 917 Visitor Center Highlights • Open to best serve our community and visitors . • Welcomed two new Information Specialists to the team: Bella & Izzy. • Enjoyed helping every guest that walked through our doors, calls, emails, or otherwise engages from a safe distance. Demographic Snapshot International travelers 54 Asia 11% Africa 0% Europe 69% Australia/New Zealand 0% United Kingdom 10% North America 0% South America 10% Domestic travelers (outside of CA.) 723 West Coast 19% East Coast 20% Southwest 21% Midwest 20% South 20% California travelers 1,402 Northern CA 21% Southern CA 23% Central Coast 38% Central Valley 17% Desert 1% DATE:May 11, 2022 FROM:PCC GIA Subcommittee Prepared By:Molly Cano, Tourism Manager SUBJECT:April Grants-In-Aid Awards RECOMMENDATION As recommended by the PCC GIA Committee, approve following grant recipients: Organization Name Event Name N/A N/A DISCUSSION Background The PCC has been offering Cultural GIA funding for decades. Local non-profit organizations utilize the funding to provide cultural, recreational, or social activities in our community. Because of the long term impacts of COVID-19 upon the community and local organizations, the PCC has chosen to pursue a modified Cultural GIA application process and establish a modified program that meets the current needs of the community. Applications for a $4000 grant will be open throughout the year to applicable organizations and activities. The total program disbursement of $100,000 remains consistent with previous years. Additionally, the City continues to maintain the investment of $30,000 in promotional support services through the SLO Chamber of Commerce to assist the funded partners with communication to drive attendance and increase event visibility. April Application Consideration The PCC received applications from one organization for consideration. The Monday Clubhouse Conservancy was not recommended for approval during this month's consideration and are invited to reapply in following application periods if and when they can address the unqualified component of their application. Approved Organization N/A PCC Liaison Assignments Organization Name PCC Liaison Assignment N/A N/A DRAFT Minutes – Tourism Business Improvement District Board Meeting of 4/13/2022 Pg. 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, April 13, 2022 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on April 13, 2022 at 10:05 a.m. by Chair David Smith. ROLL CALL Present: Chair David Smith and Vice Chair LeBren Harris Absent: Member Stephanie Bolles, Natalie Ward, and Pragna Patel-Mueller Staff: Tourism Manager Molly Cano and Tourism Coordinator Matt Teel PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. --End of Public Comment-- CONSENT ITEMS ACTION: THE CONSENT AGENDA ITEMS C1 THRU C7 COULD NOT BE APPROVED DUE TO LACK OF TBID BOARD MEMBER QUORUM. CHAIR DAVID SMITH TABLED CONSENT ITEM APPROVAL. C.1 Minutes of Meeting on March 9 & 23, 2022 C.2 Smith Travel Report C.3 Transient Occupancy Tax (TOT) Report C.4 Chamber Public Relations Monthly Report C.5 Chamber Guest Services Monthly Report C.6 Noble Studios & DCI Marketing Monthly Report C.7 Badger Branding Organic Social Report PRESENTATIONS 1.MARKETING SERVICES QUARTER REPORT Representatives from Noble Studios and DCI presented the third quarter report and year-to- date results for the marketing activities for the SLO TBID. Public Comment DRAFT Minutes – Tourism Business Improvement District Board Meeting of 4/13/2022 Pg. 2 None. --End of Public Comment-- ACTION: None. 2.PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT Representatives from the SLO Chamber of Commerce presented the third quarter report and year-to-date results on the Public Relations and Guest Services contract activities with the SLO TBID. Public Comment None. --End of Public Comment-- ACTION: None. 3.CONTENT MARKETING QUARTER REPORT Representatives from Badger Branding presented the third quarter report, year-to-date results for the content marketing, and organic social media activities with the SLO TBID. Public Comment None. --End of Public Comment-- ACTION: None. BUSINESS ITEMS 1.WEBSITE REDESIGN PROPOSAL Chair David Smith tabled this business item due to lack of TBID member quorum. Representatives from Noble Studios will present the website proposal in the next meeting of the SLO TBID Board. Public Comment None. --End of Public Comment-- ACTION: None. 2.FY 22-23 BUDGET DIRECTION & CONTRACT EVALUATIONS Tourism Manager Cano reviewed the process for the planning of the FY 2022-23 TBID operating budget and the requirements for completing contract evaluations. Public Comment None. --End of Public Comment-- ACTION: None. TBID LIAISON REPORTS AND COMMUNICATION 1.HOTELIER UPDATE – The Board discussed hotel activities. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 4/13/2022 Pg. 3 2.PCC UPDATE – Tourism Manager Cano provided an update on the Meeting Minutes from the PCC meeting on March 9, 2022. 3. VISIT SLO CAL UPDATE – Tourism Manager Cano provided an update. 4.TOURISM PROGRAM UPDATE – Tourism Manager Cano provided current project updates. ADJOURNMENT The meeting was adjourned at 11:34 a.m. The next Tourism Business Improvement District Board Special meeting is scheduled for april 27, 2022 at 10:00 a.m. held at the Hampton Inn SLO (1530 Calle Joaquin, San Luis Obispo, CA 93405). APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XX DRAFT Minutes – Tourism Business Improvement District Board Meeting of 4/27/2022 Pg. 1 Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, April 27, 2022 Special Meeting of the Tourism Business Improvement District Board CALL TO ORDER The special meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on March 27, 2022 at 10:08 a.m. by Chair David Smith. ROLL CALL Present: Chair David Smith and Members LeBren Harris and Pragna Patel-Mueller Absent: Member Natalie Ward Staff: Tourism Manager Molly Cano and Tourism Coordinator Matt Teel PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. --End of Public Comment-- BUSINESS ITEMS 1.VISITSLO.COM WEBSITE REDESIGN PROPOSAL Representatives from Noble Studios presented the website audit findings, recommendation, and design proposal for the Board's review. Public Comment None. --End of Public Comment-- ACTION: None. 2.MIDWEEKEND PROMOTION RECAP Staff and contractor team presented the results of the MidWeekend promotion. Public Comment None. --End of Public Comment-- ACTION: None. 3.CONTRACTOR EVALUATIONS REVIEW DRAFT Minutes – Tourism Business Improvement District Board Meeting of 4/27/2022 Pg. 2 The Board reviewed and discussed the results of the contractor evaluation survey. Public Comment None. --End of Public Comment-- ACTION: None. ADJOURNMENT The meeting was adjourned at 12:01 p.m. The next Tourism Business Improvement District Board Regular meeting is scheduled for May 11, 2022 at 10:00 a.m. held at City Hall. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XX