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Home My WebLink About06-15-2022 PCC Agenda Packet - Special MeetingCity of San Luis Obispo, Agenda, Planning Commission Agenda PROMOTIONAL COORDINATING COMMITTEE SPECIAL MEETING Wednesday, June 15, 2022 Council Hearing Room 5:30 PM 990 Palm Street Public Comment during the meeting: If you would like to provide public comment during the meeting you must attend in person. Public Comment prior to the meeting can be submitted in the following ways: • Mail or Email Public Comment o Received by 3:00 PM on the day of meeting - Can be submitted via email to advisorybodies@slocity.org or U.S. Mail to City Clerk at: 990 Palm St., San Luis Obispo, CA 93401. o Emails sent after 3:00 PM – Can be submitted via email to advisorybodies@slocity.org and will be archived/distributed to members of the Advisory Body the day after the meeting. Emails will not be read aloud at the meeting. • Verbal Public Comment o Received by 3:00 PM on the day of the meeting - Call (805) 781-7164; state and spell your name, the agenda item number you are calling about and leave your comment. The verbal comments must be limited to 3 minutes. All voicemails will be forwarded to Advisory Body Members and saved as Agenda Correspondence. Voicemails will not be played during the meeting. All comments submitted will be placed into the administrative record of the meeting. If you have questions, contact the office of the City Clerk at cityclerk@slocity.org or (805) 781-7100. CALL TO ORDER Chair John Thomas ROLL CALL : Chair John Thomas, Vice Chair Samantha Welch, Lori Lerian, David Smith, Robin Wolf, Maureen Forsberg and Anni Wang PUBLIC COMMENT: At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. CONSENT ITEMS C.1 Minutes of the Meeting on May 11, 2022 C.2 2021-22 Community Promotions Budget Report Promotional Coordinating Committee Agenda for June 15, 2022 C.3 SLO Chamber Monthly Public Relations Report C.4 SLO Chamber Visitor Center Report C.5 SLO Chamber GIA Support Report C.6 TOT Report PRESENTATIONS 1. PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE 10 mins Representative from the SLO Chamber will present the report for the public relations activities that occurred over the past month. BUSINESS ITEMS 1. PUBLIC ART PROMOTIONAL PLAN 20 mins Representatives from Verdin Marketing will present the recommended Public Art Promotional Strategy for the committee’s review and adoption. 2. PUBLIC ART ASSET PROPOSAL 15 mins Staff will present the proposal for the collection of public art assets for the committee’s review and approval. 3. FY22 PROGRAM BUDGET STATUS 20 mins Staff will present the status of the FY22 budget for the committee’s review and discussion. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIAISON REPORT – Liaison Assignments 2. COMMITTEE OUTREACH UPDATE – Committee Report 3. TBID BOARD REPORT – TBID Meeting Minutes: Regular Meeting May 11, 2022 4. TOURISM PROGRAM UPDATE – Staff Report ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for Wednesday, July 13, 2022, at 5:30 p.m. held at City Hall. The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Promotional Coordinating Committee Agenda for June 15, 2022 Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7100 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781- 7410. Meeting audio recordings can be found at the following web address: http://opengov.slocity.org/WebLink/1/fol/61016/Row1.aspx DRAFT Minutes – Promotional Coordinating Committee Meeting of May 11, 2022 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, May 11, 2022 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, May 11, 2022 at 5:30 p.m., by Chair Thomas. ROLL CALL Present: Chair John Thomas, Vice Chair Samantha Welch and Committee Members, Maureen Forsberg, David Smith, Anni Wang, and Robin Wolf Absent: Committee Member Lori Lerian Staff: Tourism Manager Molly Cano and Deputy City Clerk Megan Wilbanks PUBLIC COMMENT ITEMS NOT ON THE AGENDA Holly West, new SLO Chamber employee --End of Public Comment-- CONSENT ITEMS ACTION: UPON MOTION BY VICE CHAIR WELCH, SECONDED BY COMMITTEE MEMBER WOLF, CARRIED 6-0 (Member Lerian absent) to approve the Consent Agenda items 1 thru 7. C.1 Minutes of the Meeting on April 13, 2022 C.2 2021-22 Community Promotions Budget Report C.3 SLO Chamber Monthly Public Relations Report C.4 SLO Chamber Visitor Center Report C.5 SLO Chamber GIA Support Report C.6 TOT Report C.7 Modified GIA Program: Grant Recommendation Report DRAFT Minutes – Promotional Coordinating Committee Meeting of May 11, 2022 Page 2 PRESENTATIONS 1. PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE SLO Chamber representative, Jacqui Clark-Charlesworth, presented the report on the public relations, visitor services, and GIA contract activities for the third quarter, and responded to Committee questions. Public Comment None --End of Public Comment-- ACTION: No action was taken on this Receive and File item. BUSINESS ITEMS 1. PUBLIC ART PROMOTIONAL PLAN UPDATE Verdin Marketing representative Ashlee Akers and Verdin Creative Director Megan Condict provided an update on the first part of the Public Art Promotional Plan project including recommendations to the committee and next steps for the project such as developing program identity, conducting stakeholder interviews, refining the strategy, and creating promotional tactics for each audience. Public Comment None --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER WOLF, SECONDED BY COMMITTEE MEMBER WANG, CARRIED 6-0 (Member Lerian absent) to apply $4,500 toward the Verdin contract to develop a program graphic, color pallet and style guide for the SLO Public Art Program. 2. FY23 CULTURAL GIA APPLICATION REVIEW Chair Thomas and Tourism Manager Cano presented an overview of the program’s history and the recommended application for the FY 23 Cultural GIA program for the committee's review and approval. Public Comment None --End of Public Comment-- DRAFT Minutes – Promotional Coordinating Committee Meeting of May 11, 2022 Page 3 ACTION: UPON MOTION BY VICE CHAIR WELCH, SECONDED BY COMMITTEE MEMBER WOLF, CARRIED 6-0 (Member Lerian absent) to approve the FY 23 Cultural Grants-in-Aid application, with minor edits, and assign the following members to the Grant Application Review Subcommittee, on a rotating schedule for each quarter: • Q1: Maureen Forsberg / Lori Lerian /Robin Wolf • Q2: Lori Lerian / Robin Wolf / Anni Wang • Q3: Anni Wang /Samantha Welch / David Smith • Q4: Samantha Welch / David Smith / Anni Wang Member Anni Wang also volunteered to represent the PCC on the ACRG Taskforce with Chair Thomas and Vice Chair Welch. 3. NEIGHBORHOOD MAP PROJECT CONTINUATION SLO Chamber representatives, Jacqui Clark-Charlesworth and Dusty Colyer-Worth, provided a presentation on the neighborhood map project and next steps for consideration by the PCC. Public Comment None --End of Public Comment-- ACTION: By consensus, the PCC reaffirmed their commitment to continuing the Neighborhood Map Project and directed staff to research available funding sources to fund the next series of maps. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIAISON REPORT • Vice Chair Welch reported that Restorative Partners is promoting the Grilled Cheese Festival during the month of May, with many local restaurants participating. • Committee Member Forsberg provided an update on the return of the Greek Festival, which supports SLO Food Bank. • Chair Thomas will be attending the Aging Seminar on Friday, May 13, 2022. 2. COMMITTEE OUTREACH UPDATE • Vice Chair Welch encouraged PCC Members to participate in the Pop-Up Roller Rink event, held in Mission Plaza from May 6 – 22, 2022. DRAFT Minutes – Promotional Coordinating Committee Meeting of May 11, 2022 Page 4 3. TBID BOARD REPORT • TBID Chair Smith reported that, due to quorum issues, the TBID has not been able to take action on items presented at the last 2 meetings. Recruitment efforts are ongoing for vacancies on the TBID, and staff hopes to meet quorum in time for the June 8th TBID meeting. On May 3, 2022, the City Council presented a proclamation declaring the month of May as Tourism Month. The TBID is currently working on budget for the next year and is looking to revamp the website and researching the cost to do that work. 4. TOURISM PROGRAM UPDATE Tourism Manager Molly Cano provided a brief Tourism Program update. ADJOURNMENT The meeting was adjourned at 7:04 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, June 15, 2022 at 5:30 p.m. at City Hall 990 Palm Street. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2022 Community Promotions Budget 2021-22 Budget 2021-22 Amount Budget 405,898$ Returned Funds (Previous Year GIA) Total Budget 405,898$ Expenditure Last Updated 6/10/2022 Expenditure Allocated Committed/Expended Available Balance Contractor Grants-in-Aid Funding 100,000$ 88,000$ 12,000$ GIA Recipients Grants-in-Aid Marketing Support Contract 30,000$ 30,000$ -$ Chamber of Commerce Community Placemaking & Recovery Projects 52,000$ 56,000$ (4,000)$ Various General Contract Services 6,400$ -$ 6,400$ Various Visitors Center 119,600$ 119,600$ -$ Chamber of Commerce PR Contract 45,000$ 45,000$ -$ Chamber of Commerce Downtown Maps 9,000$ 9,000$ -$ Chamber of Commerce Support Cost 5,000$ 1,719$ 3,281$ City Administration Prepay FY 21-22 Media Monitoring Services Prepaid: $3527 from 20-21 Administration 38,150$ 38,150$ City Administration Total 405,150$ 387,469$ 17,681$ Report to City of SLO – TBID and PCC Public Relations Contract May 2022 PR ACTIVITY Implementation/Proactive Work Drafted ‘Meet Your Neighborhood Thai To-Go Restaurant ’ Q&A for VisitSLO.com Began planning LA Times journalist Brian Clark's visit with DCI Helped draft Skift IDEA award for "Keys for Trees" Vetted content creators for visit with DCI Participated in GIA workshop Continued planning visit for content creator Caroline Juen // @loveandloathingLA Continued working with Verdin on Support Local Campaign and implementation Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Responsive leads Hosted actress Kimberly Daugherty on influencer visit Shared LGBTQIA+ businesses with Visit SLO CAL Offered suggestions and connections for travel agent and blogger writing domestic travel articles Continued planning visit for Chelsie Davis on assignment for Forbes Partnerships Hosted German FAM visit in partnership with SLO CAL and Visit CA Continued planning UK FAM visit in partnership with SLO CAL and Visit CA Connected with Amtrak on VisitSLO.com updates and future partnership opportunities Pitched "California Craft Beer", "Active Adventure" and "What's New in Wellness" story ideas to Visit California PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF TRAVEL PULSE Go SLO: Discover Sustainable Travel and Healthy Living in San Luis Obispo 277,000.00 $63.82 Sustainability SUSTAINABLE FAM PRESS TRIP THE POINTS GUY Driving one of America’s best road trips: 3 days in Big Sur 69,200,000.00 $15,900.00 Cultural MEDIA HOSTING MARIN MAGAZINE Explore the SLO Coast: Sample Wine and Food in the Newest AVA in the Country 14,000.00 $3.12 Beer/Wine MEDIA HOSTING THE WRITTEN PALETTE Finding Synchronicity in San Luis Obispo and Arroyo Grande 144.00 -Beer/Wine MEDIA HOSTING THE LOS ANGELES TIMES How we found the 101 best experiences in California 2,450,000.00 $564.19 Culinary DCI PITCHING DREAM DESTINATIONS, JEWISH JOURNAL Don’t Miss the Beauty in Your Own Backyard!--Cultural RESPONSIVE LEAD THRILLEST The Coolest Hotel in Every State (and DC)7,200,000.00 $1,700.00 Cultural THE EPOCH TIMES The ‘Chaotic’ Madonna Inn in San Luis Obispo Makes List of Coolest Hotels in Each State 1,900,000.00 $1,500.00 Cultural LOVE EXPLORING California dreaming: most beautiful small towns and cities in the state 67,150,000.00 -Cultural NEWS BREAK Sidecar Tours bring a unique way to touring the coast 2,450,000.00 $564.19 Outdoor 805 LIVING Third Wheel Wine Tasting 32,000.00 -Beer/Wine HERALD SCOTLAND World’s Most Scenic Railway Journeys: Scottish landscapes abound as Channel 5 series returns 937,500.00 $215.63 Sustainability TRIPS TO DISCOVER The 20 Best Spa Resorts in California, Based on Google Ratings 391,000 $89.92 Cultural WINE COUNTRY THIS WEEK New SLO Coast AVA 500 -Beer/Wine GO WORLD TRAVEL PLAN A CALIFORNIA WINE COUNTRY VACATION: WHERE TO STAY, SIP AND SAVOUR 5,000.00 $1.21 Beer/Wine THE TRIBUNE Skate Mission Plaza brings 'big community' of roller skaters to downtown SLO 21,000.00 $2,039.05 Family PASO ROBLES DAILY NEWS Downtown SLO’s pop-up roller rink celebrates opening weekend 36,000.00 $8.27 Family MUSTANG NEWS Pop-Up Roller Rink Set To Open In Downtown SLO 500.00 -Family MUSTANG NEWS Roller Skating Pop-Up “SLORoll” Brings Family-Friendly Roller Skating Rinks To San Luis Obispo 500.00 -Family KSBY SLO Pride Fest comes to an end after weekend-long event 139,000.00 $31.97 Cultural NEW TIMES SLO Rep presents The Children 41,000.00 $9.32 Cultural MUSTANG NEWS Welcome Back To Shabang: The San Luis Obispo Music Festival Returns 500.00 -Cultural TOTALS 22 152,245,644.00 $22,690.69 TOTAL YTD 225 2,656,939,476.00 $821,448.91 247 2,809,185,120.00 $844,139.60 Report to City of SLO – PCC Visitor Services Contract May 2022 Visitor Interaction May 2021 April 2022 May 2022 Walk-ins 5,866 5,912 6,109 Phone calls 961 620 912 Emails & Digital 952 917 801 Visitor Center Highlights • Open to best serve our community and visitors . • Re-set Visitor Center in preparation of Pride Month. • Enjoyed helping every guest that walked through our doors, calls, emails, or otherwise engages from a safe distance. Demographic Snapshot International travelers 102 Asia 5% Africa 0% Europe 75% Australia/New Zealand 0% United Kingdom 10% North America 0% South America 10% Domestic travelers (outside of CA.) 712 West Coast 22% East Coast 18% Southwest 23% Midwest 17% South 20% California travelers 1,480 Northern CA 20% Southern CA 25% Central Coast 36% Central Valley 18% Desert 1% May 2022 Grants-in-Aid Marketing Support Activity Organization Event EC PR PC VC SM MTG ST HD DS Cal Poly Corporation (on behalf of Cal Poly Arts)Cal Poly Arts 2021-22 Broadway Series X X X X X Central Coast Follies A Whole Lot of Nonsense X X X X X Hospice SLO County Light Up A Life X X X X X Land Conservancy of San Luis Obispo County Wonders of the Oak Woodland Youth Art Show X X X One Cool Earth One Cool Earth’s 2nd Annual Garden Party X Restorative Partners,Inc.SLO Grilled Cheese Festival X X X San Luis Obispo Repertory Theatre Gala Musical: The Marvelous Wonderettes X X X X X San Luis Obispo Symphony 2021-22 Main Stage Concerts X X X X X JCC SLO SLO Jewish Film Festival X X X Master Chorale The French Connection; 6th Annual Sing-along Messiah; The Poets SpeakXXX X Ecologistics Central Coast Bioneers Conference X SLOMA SLOMA 2022 Mural Project X X X X MCSC Women's Business Center 15th Anniversary Celebration X X Opera SLO Hansel and Gretel: An Opera in Two Acts X X X X San Luis Obispo International Film Festival SLO Film Festival X X X X X Saint Andrew Greek Orthodox Church San Luis Obispo Greek Festival X X X X San Luis Obispo Railroad Museum SLO Train Day X X The Civic Ballet of San Luis Obispo The Civic Ballet Presents Rodeo and the Scarlet Ibis X X X Wilshire Health & Community Services The Aging Project X CAPSLO - Child Care Planning Council Children's Day in the Plaza X X X X SLO Village Meet SLO Village at the Octagon Barn X X X X X X Gala Pride & Diversity Center SLO PRIDEfest 2022 X X X X X The History Center of San Luis Obispo County Maria Acension “Cen” Dallidet Hispanic Heritage Day X X Black is current month, gray is past work Boxes marked with "D" indicate that recipients knew about service and declined to utilize. 23 Total; 23 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG- Met with Groups in person and offered public relations advice and support ST- Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution DS - Recipient Declined Services 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 Change +/- to Non-COVID Month July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 133.0% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 120.1% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 134.0% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 125.0% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 121.8% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 130.6% January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 107.0% February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 120.1% March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 133.4% April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,057,524$ 142.4% May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 8,573,931$ 2020-21 2021-22 Change +/-2020-21 2021-22 Change +/-2020-21 2021-22 Change +/- July 54.5 82.2 50.7%165.96 226.69 36.6%90.53 186.23 105.7% August 61.0 71.9 17.9%162.84 213.77 31.3%99.27 153.67 54.8% September 63.1 70.9 12.4%167.66 214.67 28.0%105.79 152.30 44.0% October 61.9 68.1 10.0%162.18 200.80 23.8%100.38 136.81 36.3% November 49.85 63.10 26.6%145.06 182.97 26.1%72.32 115.47 59.7% December 33.32 53.50 60.5%123.53 175.56 42.1%41.16 93.90 128.1% January 40.5 50.6 25.0%124.24 152.39 22.7%50.28 77.08 53.3% February 54.4 64.9 19.4%138.33 173.07 25.1%75.18 112.37 49.5% March 66.7 65.2 -2.3%144.67 175.65 21.4%96.55 114.49 18.6% April 70.5 72.6 3.1%169.50 211.24 24.6%119.42 153.43 28.5% May 65.8 181.33 119.38 June 76.0 203.39 154.53 Missing 2 properties Total/Average 58.13 66.30 0.22 157.39 192.68 0.28 93.73 129.58 0.58 Updated: 6/2/2022 Occupancy ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison DRAFT Minutes – Tourism Business Improvement District Board Meeting of 5/25/2022 Pg. 1 Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, May 25, 2022 Special Meeting of the Tourism Business Improvement District Board CALL TO ORDER The special meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on May 25, 2022 at 10:01 a.m. by Chair David Smith. ROLL CALL Present: Chair David Smith and Members Clint Pearce, Pragna Patel-Mueller, and LeBren Harris (Joined at 10:04) Absent: None Staff: Tourism Manager Molly Cano and Tourism Coordinator Matt Teel PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA Holli West introduced herself as a new employee of the San Luis Obispo Chamber of Commerce. --End of Public Comment-- OATH OF OFFICE City Clerk performed the Oath of Office for Clint Pearce. CONSENT ITEMS ACTION: MOTION BY BOARD MEMBER HARRIS SECONDED BY BOARD MEMBER PATEL- MUELLER, CARRIED 4-0 TO APPROVE THE CONSENT AGENDA ITEMS C1 THRU C7. C.1 Minutes of meetings on March 9, 2022, March 23, 2022, April 13, 2022 and April 27, 2022 C.2 Smith Travel Report C.3 Transient Occupancy Tax (TOT) Reports C.4 Chamber Public Relations Monthly Report(March and April) C.5 Chamber Guest Services Monthly Report (March and April) C.6 Noble Studios & DCI Marketing Monthly Report (March and April) C.7 Badger Branding Organic Social Report (March and April) C.8 Notice of Recruitment DRAFT Minutes – Tourism Business Improvement District Board Meeting of 5/25/2022 Pg. 2 BUSINESS ITEMS 1. BOARD MEMBER APPOINTMENTS The Board discussed various appointments including the selection of the TBID Vice Chair and the SLO representative on the Visit SLO CAL Board of Directors. Public Comment None. --End of Public Comment-- ACTION: MOTION BY MEMBER PATEL-MUELLER TO BECOME THE REPRESENTATIVE FOR THE VISIT SLO CAL BOARD SECONDED BY CHAIR SMITH CARRIED 4-0 to appoint Member Patel-Mueller. ACTION: MOTION BY MEMBER PEARCE TO BECOME THE TBID VICE CHAIR SECONDED BY MEMBER PATEL-MUELLER CARRIED 4-0 to appoint Member Pearce to TBID Vice Chair. 2. ROLL OUT THE BARRELS SPONSORSHIP The Board reviewed the sponsorship application from SLO Coast Wine Collective for the advertising support of the Roll Out the Barrels event weekend to be held June 23rd - 26th, 2022. Public Comment None. --End of Public Comment-- ACTION: MOTION BY MEMBER HARRIS SECONDED BY VICE CHAIR PEARCE CARRIED 4-0 to approve the $4500 sponsorship of the Roll Out the Barrels event. 3. FY23 TBID PROGRAM BUDGET The Board discussed the initial budget allocations for FY23 based on the revenue projections for the TBID fund, including receiving contract proposals for consideration from Noble Studios and Badger Branding. The board and staff discussed the increased budget and how the additional costs have been affected by the new TBID marketing plan, contractor deliverables and TOT funds available. Public Comment None. --End of Public Comment-- ACTION: MOTION BY VICE CHAIR PEARCE SECONDED BY MEMBER HARRIS CARRIED 4-0 to approve the two-year contract extension with Noble Studios and the FY23 contract budget of $900,600 as presented. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 5/25/2022 Pg. 3 ACTION: MOTION BY MEMBER HARRIS SECONDED BY MEMBER PATEL-MUELLER CARRIED 4-0 to approve the first contract extension with Badger Branding for FY23 and contract budget of $128,200 as presented. TBID LIAISON REPORTS AND COMMUNICATION 1. HOTELIER UPDATE – The Board discussed hotel activities. 2. PCC UPDATE – Chair David Smith provided an update on the Meeting Minutes from the PCC meeting on April 13, 2022. 3. VISIT SLO CAL UPDATE – Vice Chair Pearce and Tourism Manager Cano provided an update. 4. TOURISM PROGRAM UPDATE – Tourism Manager Cano provided current project updates. ADJOURNMENT The meeting was adjourned at 11:28 a.m. The next Tourism Business Improvement District Board Regular meeting is scheduled for June 9, 2022 at 3:00 p.m. held at City Hall. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XX