The URL can be used to link to this page

Home My WebLink About09-14-2022 PCC Agenda PacketCity of San Luis Obispo, Agenda, Planning Commission Agenda PROMOTIONAL COORDINATING COMMITTEE REGULAR MEETING Wednesday, September 14, 2022 Council Hearing Room 5:30 PM 990 Palm Street Public Comment during the meeting: If you would like to provide public comment during the meeting you must attend in person. Public Comment prior to the meeting can be submitted in the following ways:  Mail or Email Public Comment o Received by 3:00 PM on the day of meeting - Can be submitted via email to advisorybodies@slocity.org or U.S. Mail to City Clerk at: 990 Palm St., San Luis Obispo, CA 93401. o Emails sent after 3:00 PM – Can be submitted via email to advisorybodies@slocity.org and will be archived/distributed to members of the Advisory Body the day after the meeting. Emails will not be read aloud at the meeting.  Verbal Public Comment o Received by 3:00 PM on the day of the meeting - Call (805) 781-7164; state and spell your name, the agenda item number you are calling about and leave your comment. The verbal comments must be limited to 3 minutes. All voicemails will be forwarded to Advisory Body Members and saved as Agenda Correspondence. Voicemails will not be played during the meeting. All comments submitted will be placed into the administrative record of the meeting. If you have questions, contact the office of the City Clerk at cityclerk@slocity.org or (805) 781-7100. CALL TO ORDER Chair John Thomas ROLL CALL: Chair John Thomas, Vice Chair Samantha Welch, Lori Lerian, Robin Wolf, Maureen Forsberg, Anni Wang, and Clint Pearce PUBLIC COMMENT: At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. CONSENT ITEMS C.1 Minutes of the Meeting on July 13, 2022 C.2 2022-23 Community Promotions Budget Report Promotional Coordinating Committee Agenda for September 14, 2022 C.3 SLO Chamber Monthly Public Relations Reports (July & August) C.4 SLO Chamber Visitor Center Reports (July & August) C.5 SLO Chamber GIA Support Reports (July & August) C.6 TOT Report PRESENTATIONS 1. NEW COMMITTEE MEMBER INTRODUCTION 10 mins The committee will do a brief introduction with the new PCC member. 2. PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE 15 mins Representative from the SLO Chamber will present the report for the public relations activities that occurred over the past two months. BUSINESS ITEMS 1. PUBLIC ART PROMOTIONAL PLAN PCC PRIORITIZATION 45 mins The PCC will review the public art promotional plan and discuss the prioritized program tactics for the committee to pursue. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIAISON REPORT – Liaison Assignments 2. COMMITTEE OUTREACH UPDATE – Committee Report 3. TBID BOARD REPORT – TBID Meeting Minutes: Special Meeting July 27, 2022 and August 10, 2022 4. TOURISM PROGRAM UPDATE – Staff Report ADJOURNMENT The next meeting of the Promotional Coordinating Committee is scheduled for Wednesday, October 12, 2022, at 5:30 p.m. held at City Hall. The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7100 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781- 7410. Meeting audio recordings can be found at the following web address: Promotional Coordinating Committee Agenda for September 14, 2022 http://opengov.slocity.org/WebLink/1/fol/61016/Row1.aspx DRAFT Minutes – Promotional Coordinating Committee Meeting of July 13, 2022 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, July 13, 2022 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, July 13, 2022 at 5:30 p.m., by Chair Thomas. ROLL CALL Present: Chair John Thomas, and Vice Chair Samantha Welch, Committee Members Maureen Forsberg, Anni Wang, and Robin Wolf Absent: Committee Member Lori Lerian Staff: Tourism Manager Molly Cano and Deputy City Clerk Megan Wilbanks PUBLIC COMMENT ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS ACTION: UPON MOTION BY VICE CHAIR WELCH, SECONDED BY COMMITTEE MEMBER WANG, CARRIED 5-0-1 (Committee Member Lori Lerian) to approve the Consent Agenda items 1 thru 8. C.1 Minutes of the Special Meeting on June 15, 2022 C.2 2021-22 Community Promotions Budget Report C.3 2022-23 Community Promotions Budget Report C.4 SLO Chamber Monthly Public Relations Report C.5 SLO Chamber Visitor Center Report C.6 SLO Chamber GIA Support Report C.7 TOT Report C.8 Cultural GIA Program: Q1 Grant Recommendation Report DRAFT Minutes – Promotional Coordinating Committee Meeting of July 13, 2022 Page 2 PRESENTATIONS 1. SLO Chamber FY21-22 Annual Report Jacqui Clark-Charlesworth, and Dusty Colyer-Worth SLO Chamber presented the Annual report and the public relations activities for the year. Public Comment None --End of Public Comment-- ACTION: This item was received and filed. 2. Support Local Program Ashlee Akers, and Allie Rohlfs, from Verdin presented the report on Support Local Program for the year. Public Comment None --End of Public Comment-- ACTION: This item was received and filed. BUSINESS ITEMS 1. Arts and Culture Recovery Grant (ACRG) Recommendations Chair Thomas provided an overview of the organizations who they are recommending to receive the grants awards. Public Comment None --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER FORSBERG, SECONDED BY COMMITTEE MEMBER WOLF, CARRIED 5-0-1 (Committee Member Lori Lerian) to approve ACRG recipients as recommended. 2. PCC Annual Program Planning Tourism Manager Cano presented the annual program plan and committee work program Gannt chart. DRAFT Minutes – Promotional Coordinating Committee Meeting of July 13, 2022 Page 3 Public Comment None --End of Public Comment-- ACTION: This item was received and filed. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIAISON REPORT • New assignments were made for the new Grantees 2. COMMITTEE OUTREACH UPDATE • Vice Chair Welch went to Jack’s Helping Hand event 3. TBID BOARD REPORT • No report – Meeting cancelled. 4. TOURISM PROGRAM UPDATE Tourism Manager Molly Cano provided a brief Tourism Program update. ADJOURNMENT The meeting was adjourned at 7:08 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, August 10, 2022 at 5:30 p.m. at City Hall 990 Palm Street. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2022 Community Promotions Budget 2022-23 Budget 2022-23 Amount Budget 405,609$ Returned Funds (Previous Year GIA) Total Budget 405,609$ Expenditure Last Updated 9/8/2022 Expenditure Allocated Committed/Expended Available Balance Contractor Grants-in-Aid Funding 125,000$ 44,000$ 81,000$ GIA Recipients Grants-in-Aid Marketing Support Contract 30,000$ -$ 30,000$ Chamber of Commerce Community Placemaking & Recovery Projects 29,873$ -$ 29,873$ Various Visitors Center 119,600$ -$ 119,600$ Chamber of Commerce PR Contract 45,000$ -$ 45,000$ Chamber of Commerce Media Monitoring Service 3,527$ 3,527$ -$ Chamber of Commerce Downtown Maps 9,000$ 9,000$ Chamber of Commerce Support Cost 5,000$ 35$ 4,965$ City Administration Administration 38,601$ 38,601$ City Administration Total 405,601$ 86,163$ 319,438$ Report to City of SLO – TBID and PCC Public Relations Contract July 2022 PR ACTIVITY Implementation/Proactive Work Hosted journalist Kathy Condon in partnership with Cab Collective Hosted LA Times journalist Brian Clark's visit in partnership with DCI Continued pitching the TBID's Midweekend promotion release to media Vetted Most Wanted Media List with DCI Begin planning for journalist Michael Higgins upcoming visit in partnership with SLO Coast Wine Launched Foothill District Neighborhood map in partnership with Badger Branding Continued planning visit for content creator Caroline Juen // @loveandloathingLA Continued working with Verdin on Support Local Campaign and implementation Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Responsive leads Continued planning visit for freelancer Chelsea Davis writing for Forbes Partnerships Met with Highway One Discovery Routes's new public relations team member Kirstin Koszorus Pitched Midweekender Promotion, "California Wine Month" and "Acoustic Autumn" story ideas to Visit California PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF FORBES The Rise Of Biohacking Spa Treatments 24,220,000.00 $27,853.00 Cultural MEDIA HOSTING W/DCI VISIT CALIFORNIA Diversity Across California's Tourism Businesses 1,000.00 -Cultural PROACTIVE PITCHING MSN Epic Family Weekend In San Luis Obispo County 67,150,000.00 $15,444.86 Family WORLD ATLAS The Best Small Towns To Retire In California 1,300,000.00 $298.23 Cultural KSBY SLO tourism officials paying cash for mid-week hotel stays 139,000.00 $31.97 Support Local NEW TIMES Festival Mozaic starts on July 23 with concerts, wine tastings, lectures, and more 41,000.00 $9.32 Cultural KCBX Concerts in the Plaza celebrates 26th season in Downtown SLO 7,000.00 $1.68 Family KSBY Central Coast Renaissance Festival Returns to San Luis Obispo 139,000.00 $31.97 Cultural MARKET WATCH Collection-Worthy Wines With a Story 13,950,000.00 $3,209.35 Beer/Wine MATADOR NETWORK 10 of the Quirkiest Hotels You Can Stay at in California 793,000.00 $638.73 Cultural INDEPENDENT IRELAND SLO Living In Sunny California Leaves You Wanting S'more 818,000.00 -Outdoor HER CAMPUS A Weekend In SLO 472,000.00 $108.49 Cal Poly MONTREAL GAZETTE An Awe-Inspiring Visit to California's Redwoods 390,000.00 $448.40 Outdoor WEDDING CHICKS Rustic Ranch Meets Golden Hour Glamour at this Intimate $45,000 San Luis Obispo Wedding 53,000.00 $12.22 Beer/Wine WINE COUNTRY THIS WEEK SLO Down with Stephen Ross Wine Cellars 500.00 $0.11 Beer/Wine FARM BUREAU A Look Into Sustainable Agriculture 350.00 -Sustainability TOTALS 16 109,473,850.00 $48,088.33 TOTAL YTD Report to City of SLO – TBID and PCC Public Relations Contract August 2022 PR ACTIVITY Implementation/Proactive Work Hosted Forbes journalist Chelsea Davis Continued pitching the TBID's Midweekend promotion release to media Continue planning for journalist Michael Higgins upcoming visit in partnership with SLO Coast Wine Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Began Neighborhood map for Tank Farm/South Higuera neighborhood in collaboration with Badger Branding Responsive leads Begin planning for journalist Nylah Burton's upcoming visit in partnership with Visit California Begin planning for journalist Scott Smith's upcoming visit Begin planning for journalist Ed Condran's upcoming visit Partnerships Met with Highway One Discovery Routes's new public relations team member Kirstin Koszorus Pitched "A Guide To Unique Wine Country Experiences", "Kidifornia Foodie Guide" and "Luxury-Forward Hotels & Activities" story ideas to Visit California Met with Verdin to plan for PR unveiling of Neighborhood maps Participated in working groups with Noble Studios PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF TASTING TABLE Everything You Need To Know About SLO Coast Wine --Beer/Wine FORBES 10 Great Points Hotels Where You Can Bring Your Pooch 24,220,000 $27,853.00 Family Ongoing media relationship/past hosting THE INDEPENDENT All aboard the Pacific Surfliner: a car-free journey through California 67,200,000.00 $15,400.00 Sustainability TRIPS TO DISCOVER The 20 Best Spa Resorts in California, Based on Google Ratings 391,000 $89.92 Cultural TIME OUT The best train trips from Los Angeles --Sustainability VISIT CALIFORNIA California’s Highway One Road Trip 1,000.00 -Family Proactive pitching TRAVEL AWAITS 7 Fantastic Hotels For A California Summer Experience 402,000.00 $92.46 Family LUXURY TRAVEL MAGAZINE Best Places to Visit for California Wine Month in September 15,000 $3.40 Beer/Wine Responsive pitching w/DCI NEW TIMES SLOMA showcases artist Alyssa Monks in upcoming exhibit, Be Perfectly Still 41,000 $9.32 Cultural KEYT San Luis Obispo awarded $119,000 in arts and culture grants to local nonprofits 131,000 $30.15 Cultural PASADENA VOICE The 38 greenest cities in North America 3,000 $0.67 Sustainability CENTENNIAL CITIZEN 10 emerging wine regions across America 9,000 $2 Beer/Wine BIG BLEND RADIO Cori Solomon and Mary Farah - A Taste of Central California and Northern Arizona 174,000 $40.13 Culinary KSBY SLO celebrates local progress made on climate action 139,000 $31.97 Sustainability ELITE DAILY You Need To Add These 'Gram-Worthy Barbiecore Destinations To Your Bucket List 2,030,000 $466.33 Cultural THE POINTS GUY How I spent $0 using points and miles on an epic Highway 1 road trip 2,060,000 $473.06 Cultural LUXURY TRAVEL MAGAZINE Plan a Luxurious Road Trip Down the Pacific Coast 15,000 $3.40 Cultural GO NOMAD Suntracking to San Luis Obispo 34,000 $7.42 Outdoor PASO ROBLES DAILY NEWS SLO Symphony to kick off opening of concert season Oct. 8 36,000 $8.27 Cultural NYLON 6 American Cities to Visit That You've Probably Been Sleeping On 135,000 $31.09 Cultural TOTALS 20 94,756,000.00 $44,542.59 TOTAL YTD 16 109,473,850 $48,088.43 36 204,229,850.00 $92,631.02 Report to City of SLO – PCC Visitor Services Contract July 2022 Visitor Interaction July 2021 June 2022 July 2022 Walk-ins 6,471 7,191 6,817 Phone calls 794 972 690 Emails & Digital 765 890 856 Visitor Center Highlights • Open to best serve our community and visitors . • Welcomed new team member – Joseph • Participated in Cal Poly SLO Days presentation to welcome new Mustangs! • Enjoyed helping every guest that walked through our doors, calls, emails, or otherwise engages from a safe distance. Demographic Snapshot International travelers 232 Asia 0% Africa 0% Europe 75% Australia/New Zealand 0% United Kingdom 15% North America 0% South America 10% Domestic travelers (outside of CA.) 841 West Coast 22% East Coast 15% Southwest 22% Midwest 18% South 22% California travelers 1,490 Northern CA 23% Southern CA 23% Central Coast 35% Central Valley 17% Desert 2% Report to City of SLO – PCC Visitor Services Contract August 2022 Visitor Interaction August 2021 July 2022 August 2022 Walk-ins 6,173 6,817 6,294 Phone calls 917 690 755 Emails & Digital 863 856 977 Visitor Center Highlights • Open to best serve our community and visitors . • Participated in Cal Poly SLO Days presentation to welcome new Mustangs! • Started planning for the Holidays. • Enjoyed helping every guest that walked through our doors, calls, emails, or otherwise engages from a safe distance. Demographic Snapshot International travelers 214 Asia 0% Africa 0% Europe 70% Australia/New Zealand 0% United Kingdom 20% North America 10% South America 0% Domestic travelers (outside of CA.) 774 West Coast 22% East Coast 16% Southwest 21% Midwest 23% South 18% California travelers 1,372 Northern CA 20% Southern CA 25% Central Coast 35% Central Valley 18% Desert 2% July 2022 Grants-in-Aid Marketing Support Activity Organization Event EC PR PC VC SM MTG ST HD DS Cal Poly Corporation (on behalf of Cal Poly Arts)California International Guitar Festival X Downtown SLO Concerts in the Plaza x x x x Festival Mozaic Festival Mozaic x x x History Center of San Luis Obispo County La Fiesta de las Dallidet History Revisited Central Coast Renaissance Festival x x Hospice SLO County Light Up A Life x RACE Matters SLO County Belonging 2022: Block Party at Farmer's Market and Stories Matter San Luis Obispo Museum of Art Alyssa Monks art exhibition and public programming x San Luis Obispo Repertory Theatre (SLO REP) Ring of Fire - The Music of Johnny Cash (Feb. 10 - Mar. 12, 2023) Black is current month, gray is past work Boxes marked with "D" indicate that recipients knew about service and declined to utilize. 9 Total; 5 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG-Met with Groups in person and offered public relations advice and support ST-Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution DS - Recipient Declined Services August 2022 Grants-in-Aid Marketing Support Activity Organization Event EC PR PC VC SM MTG ST HD DS Cal Poly Corporation (on behalf of Cal Poly Arts)California International Guitar Festival X X X Downtown SLO Concerts in the Plaza X X X X Festival Mozaic Festival Mozaic X X X History Center of San Luis Obispo County La Fiesta de las Dallidet X History Revisited Central Coast Renaissance Festival X X Hospice SLO County Light Up A Life X RACE Matters SLO County Belonging 2022: Block Party at Farmer's Market and Stories Matter San Luis Obispo Museum of Art Alyssa Monks art exhibition and public programming X X X San Luis Obispo Repertory Theatre (SLO REP) Ring of Fire - The Music of Johnny Cash (Feb. 10 - Mar. 12, 2023) Black is current month, gray is past work Boxes marked with "D" indicate that recipients knew about service and declined to utilize. 9 Total; 5 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG-Met with Groups in person and offered public relations advice and support ST-Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution DS - Recipient Declined Services 2009‐10 2010‐11 2011‐12 2012‐13 2013‐14 2014‐15 2015‐16 2016‐17 2017‐18 2018‐19 2019‐20 2020‐21 2021‐22 2022‐23Change +/‐ to previous FYJuly 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,298,959$ 7.0%August511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ October414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,057,524$ May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 909,549$ June490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ Total/Average4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,583,480$ 2021‐22 2022‐23 Change +/‐ 2021‐22 2022‐23 Change +/‐ 2021‐22 2022‐23 Change +/‐July 82.2 82.9 0.9% 226.69 231.16 2.0% 186.23 190.97 2.5%August71.9 213.77 153.67September 70.9 214.67 152.30October68.1 200.80136.81November 63.10 182.97 115.47December53.50 175.56 93.90January 50.6 152.39 77.08February 64.9 173.07 112.37March 65.2 175.65 114.49April 72.6 211.24153.43May 63.9 197.13 125.94June76.8 220.40169.19Total/Average65.59 66.98 82.90 0.01 195.36 231.16 0.02 132.57 190.97Updated: 9/7/2022Occupancy ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison FY 22-23 PCC GIA Liaisons Organization Name Event Name Event Date PCC Liaison Cal Poly Corporation (on behalf of Cal Poly Arts)California International Guitar Festival September 16, 2022 John Downtown SLO Concerts in the Plaza 7/15/2022 - 08/26/2022 Samantha Festival Mozaic Festival Mozaic July 23, 2022 Lori History Center of San Luis Obispo County La Fiesta de las Dallidet October 22, 2022 Maureen History Revisited Central Coast Renaissance Festival July 16, 2022 Anni Hospice SLO County Light Up A Life November 29, 2022 Robin RACE Matters SLO County Belonging 2022: Block Party at Farmers Market and Stories Matter September 22, 2022 Samantha San Luis Obispo Museum of Art Alyssa Monks art exhibition and public programmingAugust 28, 2022 John San Luis Obispo Repertory Theatre (SLO REP) Ring of Fire - The Music of Johnny Cash (Feb. 10 - Mar. 12, 2023)February 10, 2023 Lori DRAFT Minutes – Tourism Business Improvement District Board Special Meeting of 07/27/2022 Pg. 1 Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, June 27, 2022 Special Meeting of the Tourism Business Improvement District Board CALL TO ORDER The special meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on June 27, 2022 at 10:06 a.m. by Vice Chair Clint Pearce with Board Member Keller participating remotely. ROLL CALL Present: Vice Chair Clint Pearce, Members LeBren Harris, Megan Taylor and Lori Keller Absent: Member Pragna Patel-Mueller Staff: Tourism Manager Molly Cano PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA Introduction of Julia Pavelko, Visitor Center Manager. --End of Public Comment-- APPOINTMENT - OATH OF OFFICE – Megan Taylor Deputy City Clerk Kevin Christian administered the Oath of Office to Megan Taylor. CONSENT ITEMS C.1 Minutes of the Special Meeting on Thursday, June 9, 2022 and minutes of the Special Meeting on June 22, 2022 C.2 Smith Travel Report C.3 Transient Occupancy Tax (TOT) Report C.4 Chamber Public Relations Monthly Report C.5 Chamber Guest Services Monthly Report C.6 Noble Studios & DCI Marketing Monthly Report C.7 Badger Branding Organic Social Report C.8 Notice of Recruitment ACTION: MOTION BY MEMBER LEBREN HARRIS AND SECONDED BY MEMBER TAYLOR CARRIED 4-0-1 to approve the Consent Agenda Items C1 through C8. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 7/27/2022 Pg. 2 PRESENTATIONS 1. MARKETING SERVICES ANNUAL REPORT Hayley Corbett, Danni Winter and Gabbi Hall from Noble Studios and Elizabeth Borsting DCI presented the Q4 and end of year activity highlights and results data for the 2021 -22 marketing agency contracted work. ACTION: This item was received and filed. 2. CONTENT MARKETING ANNUAL REPORT Badger Branding presented the Q4 and the end of year activity highlights and results data for the 2021-22 content marketing contracted work. ACTION: This item was received and filed. 3. PUBLIC RELATIONS & GUEST SERVICES ANNUAL REPORT Jim Dantona, Hollie West and Dusty Colyer-Worth of San Luis Obispo Chamber of Commerce presented the end of year activity highlights and results data for the 2021-22 Guest Services and Public Relations contracted work. ACTION: This item was received and filed. . BUSINESS ITEMS 1. TBID BOARD APPOINTMENTS The Board will discussed the vacancies in the TBID Board Chair, Vice Chair and PCC liaison roles and the responsibilities for the members who take the roles. Public Comment None. --End of Public Comment-- ACTION: MOTION BY MEMBER KELLER AND SECONDED BY MEMBER TAYLOR CARRIED 4-0-1 to appoint Vice Chair Pearce as Chair, Member LeBren-Harris as Vice Chair and Chair Pearce as PCC Liaison. 2. SUMMER MIDWEEKEND PROMOTION UPDATE Tourism Manager Cano updated the Board in on the status of the Midweekend Summer promotion and consider additional budget allocation. Public Comment None. --End of Public Comment-- DRAFT Minutes – Tourism Business Improvement District Board Meeting of 7/27/2022 Pg. 3 ACTION: MOTION BY VICE CHAIR LEBREN-HARRIS AND SECONDED MEMBER KELLER BY CARRIED 4-0-1 to approve increasing the budget by $13,000 from the fund balance for the promotion qualifications. 3. VISIT SLO BRAND BOOK Hayley Corbett, B.C. LeDoux, Gabbi Hall and Razib Hossain, from Noble Studios presented the Visit San Luis Obispo Brand Book for the Board's review and a doption. Public Comment None. --End of Public Comment-- ACTION: MOTION BY MEMBER TAYLOR AND SECONDED BY MEMBER KELLER CARRIED 4-0-1 to approve the Visit San Luis Obispo Brand Book. 4. WEBSITE REDESIGN PROJECT Hayley Corbett and Gabbi Hall from Noble Studios presented the website audit findings and recommendation for the Board's review and consideration as follow up from the April Board meeting. Public Comment None. --End of Public Comment-- ACTION: MOTION BY MEMBER LEBREN-HARRIS AND SECONDED BY MEMBER TAYLOR CARRIED 4-0-1 to approve the allocation of $200,000 plus the contingency of $20,000 if needed for the website redesign project with Noble Studios. ADJOURNMENT The meeting was adjourned at 12:11 p.m. The next Tourism Business Improvement District Board Regular meeting is scheduled for August 10, 2022 at 10:00 a.m. held at City Hall. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XX DRAFT Minutes – Tourism Business Improvement District Board Special Meeting of 08/10/2022 Pg. 1 Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, August 10, 2022 Special Meeting of the Tourism Business Improvement District Board CALL TO ORDER The special meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on August 10, 2022 at 10:06 a.m. by Chair Clint Pearce. ROLL CALL Present: Chair Clint Pearce, Vice Chair LeBren Harris, Members Megan Taylor and Lori Keller Absent: Member Pragna Patel-Mueller Staff: Tourism Manager Molly Cano PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS C.1 Minutes of the Special Meeting on July 27, 2022 C.2 Smith Travel Report C.3 Transient Occupancy Tax (TOT) Report C.4 Chamber Public Relations Monthly Report C.5 Chamber Guest Services Monthly Report C.6 Noble Studios & DCI Marketing Monthly Report C.7 Badger Branding Organic Social Report ACTION: MOTION BY VICE CHAIR LEBREN HARRIS AND SECONDED BY MEMBER TAYLOR CARRIED 4-0-1 to approve the Consent Agenda Items C1 through C8. PRESENTATIONS 1. CAL POLY ATHLETICS YEAR END REPORT Heather Hellman, Cal Poly Athletics and Ashleigh Horstmann presented the end of year activity highlights for the 2021-22 sponsorship partnership. ACTION: This item was received and filed. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 8/10/2022 Pg. 2 2. VISIT CALIFORNIA LUXURY FORUM Cathy Cartier, Visit SLO CAL presented information on the Visit California Luxury Forum taking place October 23 - 26, 2022 throughout SLO CAL. ACTION: This item was received and filed. 3. BRAND CAMPAIGN EVOLUTION PLAN Hayley Corbett, Gabbi Hall Noble Studios will present the plan to evolve the brand campaign based on the brand research findings and campaign performance insights, as was identified in the adopted FY 22-24 SLO TBID Strategic Business and Marketing Plan. ACTION: This item was received and filed. . BUSINESS ITEMS 1. VISIT CALIFORNIA MEDIA MISSION PARTICIPATION Molly Cano, Tourism Manager presented the participation opportunity with Visit California for the Pacific Northwest Media Mission. Public Comment None. --End of Public Comment-- ACTION: MOTION BY VICE CHAIR LEBREN-HARRIS AND SECONDED BY MEMBER TAYLOR CARRIED 4-0-1 to approve the budget allocation of up to $7500 from the tradeshow budget for the full opportunity. 1. FY 21-22 TBID ANNUAL REPORT PREPARATION AND TIMELINE Tourism Manager Cano presented the proposed format for the TBID’s written annual report and visual sizzle reel to the City Council to be presented on October 18, 2022. Public Comment None. --End of Public Comment-- ACTION: By consensus the Board directed to maintain subject areas and simplify the sizzle reel. TBID LIAISON REPORTS AND COMMUNICATION 1. HOTELIER UPDATE – The Board will reassign the liaison property list at the next meeting. 2. PCC UPDATE – No update as the PCC meeting was cancelled. 3. VISIT SLO CAL UPDATE – Chair Pearce provide an update. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 8/10/2022 Pg. 3 4. TOURISM PROGRAM UPDATE – Molly Cano, Tourism Manager provided an update on the Tourism program. ADJOURNMENT The meeting was adjourned at 11:40 a.m. The next Tourism Business Improvement District Board special meeting is scheduled for August 24, 2022 at 10:00 a.m. held at The Kinney. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XX