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Home My WebLink About10-12-2022 PCC Agenda PacketCity of San Luis Obispo, Agenda, Planning Commission Agenda PROMOTIONAL COORDINATING COMMITTEE REGULAR MEETING Wednesday, October 12, 2022 Council Hearing Room 5:30 PM 990 Palm Street Public Comment during the meeting: If you would like to provide public comment during the meeting you must attend in person. Public Comment prior to the meeting can be submitted in the following ways: • Mail or Email Public Comment o Received by 3:00 PM on the day of meeting - Can be submitted via email to advisorybodies@slocity.org or U.S. Mail to City Clerk at: 990 Palm St., San Luis Obispo, CA 93401. o Emails sent after 3:00 PM – Can be submitted via email to advisorybodies@slocity.org and will be archived/distributed to members of the Advisory Body the day after the meeting. Emails will not be read aloud at the meeting. • Verbal Public Comment o Received by 3:00 PM on the day of the meeting - Call (805) 781-7164; state and spell your name, the agenda item number you are calling about and leave your comment. The verbal comments must be limited to 3 minutes. All voicemails will be forwarded to Advisory Body Members and saved as Agenda Correspondence. Voicemails will not be played during the meeting. All comments submitted will be placed into the administrative record of the meeting. If you have questions, contact the office of the City Clerk at cityclerk@slocity.org or (805) 781-7100. CALL TO ORDER Chair John Thomas ROLL CALL : Chair John Thomas, Vice Chair Samantha Welch, Lori Lerian, Robin Wolf, Maureen Forsberg, Anni Wang, and Clint Pearce PUBLIC COMMENT: At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. CONSENT ITEMS C.1 Minutes of the Meeting on September 14, 2022 C.2 2022-23 Community Promotions Budget Report Promotional Coordinating Committee Agenda for October 12, 2022 C.3 SLO Chamber Monthly Public Relations Reports C.4 SLO Chamber Visitor Center Reports C.5 SLO Chamber GIA Support Reports C.6 Transient Occupancy Tax Report PRESENTATIONS 1. 2023-25 COUNCIL GOAL SETTING PROCESS 20 mins The City’s Principal Budget Analyst, Natalie Harnett will present the 2023 -25 Financial Planning process including the instructions for Advisory Body input for the City Council goal-setting portion of the effort. 2. SUPPORT LOCAL PROGRAM QUARTER REPORT 15 mins Representatives from Verdin will present the first quarter report for the Support Local marketing activities and an update on the next quarter activities. 3. PUBLIC RELATIONS, GIA SUPPORT, AND VISITOR SERVICES QUARTER REPORT 15 mins Representatives from the SLO Chamber of Commerce will present the quarter report for the Public Relations, GIA and Visitor Services activities. BUSINESS ITEMS 1. Q2 CULTURAL GIA GRANT RECCOMENDATION REPORT & MID YEAR PROGRAM CHECK IN 25 mins The PCC will approve the Q2 grant awards as recommended by the subcommittee. The PCC will also discuss the status of the program overall and any modifications that should be made to the process for the remainder of the program year. 2. PUBLIC ART PROMOTIONAL PLAN: PROGRAM DEVELOPMENT 45 mins The PCC will continue the discussion on the program development for the implementation of the Public Art Promotional Plan. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIAISON REPORT – Liaison Assignments 2. COMMITTEE OUTREACH UPDATE – Committee Report 3. TBID BOARD REPORT – TBID Meeting Minutes: September 14, 2022 4. TOURISM PROGRAM UPDATE – Staff Report Promotional Coordinating Committee Agenda for October 12, 2022 ADJOURNMENT A special meeting of the Promotional Coordinating Committee is scheduled for Wednesday, November 16, 202 2, at 5:30 p.m. held at City Hall. The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7100 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781- 7410. Meeting audio recordings can be found at the following web address: http://opengov.slocity.org/WebLink/1/fol/61016/Row1.aspx DRAFT Minutes – Tourism Business Improvement District Board Special Meeting of 09/14/2022 Pg. 1 Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, September 14, 2022 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER The special meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on September 14, 2022, at 10:00 a.m. by Chair Clint Pearce. ROLL CALL Present: Chair Clint Pearce, Vice Chair LeBren Harris, Members Lydia Bates, Megan Taylor, Pashant Patel, Pragna Patel-Mueller, and Lori Keller Absent: Member Staff: Tourism Manager Molly Cano PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None --End of Public Comment-- APPOINTMENT - OATH OF OFFICE City Clerk Teresa Purrington administered the Oath of Office to Lydia Bates and Prashant Patel. CONSENT ITEMS C.1 Minutes of TBID Meeting on August 10, 2022 and Special Meeting on August 24, 2022 C.2 Smith Travel Report C.3 Transient Occupancy Tax (TOT) Report C.4 Chamber Public Relations Monthly Report C.5 Chamber Guest Services Monthly Report C.6 Noble Studios & DCI Marketing Monthly Report C.7 Badger Branding Organic Social Report ACTION: MOTION BY MEMBER KELLER AND SECONDED BY VICE CHAIR LEBREN HARRIS CARRIED 7-0 to approve the Consent Agenda Items C1 through C7. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 9/14/2022 Pg. 2 BUSINESS ITEMS 1. FY 21-22 TBID ANNUAL REPORT Tourism Manager Cano reviewed the draft FY 2021-22 TBID annual report. Public Comment None. --End of Public Comment-- ACTION: MOTION BY MEMBER KELLER AND SECONDED BY MEMBER BATES CARRIED 6:1:0 (No Vote from Member Patel-Mueller) to recommendation to approve the 2021-22 annual report for submission to Council and recommend the continuation of the TBID for fiscal year 2022-23, with the following changes: • A note about the new hotels had that opened. 2. FY 21-22 PAID MEDIA BUDGET CARRYOVER CONSIDERATION Hayley Corbett, Noble Studios reviewed remaining paid media funds from FY 2021-22. Public Comment None. --End of Public Comment-- ACTION: MOTION BY MEMBER PATEL-MUELLER AND SECONDED BY MEMBER KELLER CARRIED 7-0 to recommendation to approve to carryover $5,595.37 for FY22-23 paid media, leveraging the additional $500 to cover rate increases for 3rd Party Technology fees this fiscal year. 3. CCTC DIGITAL CO-OP CAMPAIGN CONSIDERATION Tourism Manager Cano presented the co-op packages for the Central Coast digital advertising campaign in partnership with CCTC and within the available TBID co-op budget for the Board’s review and approval. Public Comment None. --End of Public Comment-- ACTION: MOTION BY MEMBER KELLER AND SECONDED BY MEMBER BATES CARRIED 7-0 to approve funding in the amount of $9,000 for the Central Coast digital advertising campaign. 4. BOARD LIAISON PROGRAM AND ASSIGNMENTS The Board discussed and assigned property liaisons for FY23. Public Comment None. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 9/14/2022 Pg. 3 --End of Public Comment-- ACTION: By consensus the Board provided consensus comments regarding hosting an event to provide information to the other properties about what the TBID is doing. Members Patel, Bates and Keller volunteered to serve on a planning committee. The Board also asked Tourism Manager Cano to assign remaining liaison properties. TBID LIAISON REPORTS AND COMMUNICATION 1. HOTELIER UPDATE – None. 2. PCC UPDATE – Meeting Minutes: None. 3. VISIT SLO CAL UPDATE – Chair Pearce and Tourism Manager Cano provided an update on projects. 4. TOURISM PROGRAM UPDATE – Tourism Manager Cano provided an update on the tourism program. ADJOURNMENT The meeting was adjourned at 11:42 a.m. The next Tourism Business Improvement District Board Special meeting is scheduled for September 28, 2022 at 10:00 a.m. held at City Hall. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XX FY 22-23 PCC GIA Liaisons Organization Name Event Name Event Date PCC Liaison Cal Poly Corporation (on behalf of Cal Poly Arts)California International Guitar Festival September 16, 2022 John Downtown SLO Concerts in the Plaza 7/15/2022 - 08/26/2022 Samantha Festival Mozaic Festival Mozaic July 23, 2022 Lori History Center of San Luis Obispo County La Fiesta de las Dallidet October 22, 2022 Maureen History Revisited Central Coast Renaissance Festival July 16, 2022 Anni Hospice SLO County Light Up A Life November 29, 2022 Robin RACE Matters SLO County Belonging 2022: Block Party at Farmers Market and Stories Matter September 22, 2022 Samantha San Luis Obispo Museum of Art Alyssa Monks art exhibition and public programmingAugust 28, 2022 John San Luis Obispo Repertory Theatre (SLO REP) Ring of Fire - The Music of Johnny Cash (Feb. 10 - Mar. 12, 2023)February 10, 2023 Lori Diversity Coalition of San Luis Obispo County Fostering Understanding Community Speaker Series February 1, 2023 Clint One Cool Earth One Cool Earth Garden Party June 9, 2023 Anni San Luis Obispo Master Chorale The French Connection (11/20/22); Holiday Festival (12/17/22); Elijah (4/23/23) Nov 20, 2022 / Dec 17, 2022 / April 23, 2023 Robin 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 Change +/- to previous FY July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,298,959$ 7.0% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 881,375$ -11.2%Missing 4 hotels' estimated $200,000 September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,057,524$ May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 909,549$ June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,583,480$ 2021-22 2022-23 Change +/-2021-22 2022-23 Change +/-2021-22 2022-23 Change +/- July 82.2 82.9 0.9%226.69 231.16 2.0%186.23 190.97 2.5% August 71.9 74.6 3.8%213.77 208.57 -2.4%153.67 155.58 1.2% September 70.9 214.67 152.30 October 68.1 200.80 136.81 November 63.10 182.97 115.47 December 53.50 175.56 93.90 January 50.6 152.39 77.08 February 64.9 173.07 112.37 March 65.2 175.65 114.49 April 72.6 211.24 153.43 May 63.9 197.13 125.94 June 76.8 220.40 169.19 Total/Average 65.59 66.98 78.75 0.02 195.36 219.87 0.00 132.57 173.28 Updated: 10/6/2022 Occupancy ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison September 2022 Grants-in-Aid Marketing Support Activity Organization Event EC PR PC VC SM MTG ST HD DS Cal Poly Corporation (on behalf of Cal Poly Arts)California International Guitar Festival X X X Downtown SLO Concerts in the Plaza X X X X Festival Mozaic Festival Mozaic X X X History Center of San Luis Obispo County La Fiesta de las Dallidet X X History Revisited Central Coast Renaissance Festival X X Hospice SLO County Light Up A Life X X X RACE Matters SLO County Belonging 2022: Block Party at Farmer's Market and Stories Matter X X X San Luis Obispo Museum of Art Alyssa Monks art exhibition and public programming X X X San Luis Obispo Repertory Theatre (SLO REP) Ring of Fire - The Music of Johnny Cash (Feb. 10 - Mar. 12, 2023) Black is current month, gray is past work Boxes marked with "D" indicate that recipients knew about service and declined to utilize. 9 Total; 5 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG-Met with Groups in person and offered public relations advice and support ST-Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution DS - Recipient Declined Services Report to City of SLO – PCC Visitor Services Contract September 2022 Visitor Interaction September 2021 August 2022 September 2022 Walk-ins 6,417 6,294 5,891 Phone calls 1,026 755 690 Emails & Digital 846 977 939 Visitor Center Highlights • Open to best serve our community and visitors . • Welcomed back Cal Poly during Week of Welcome • Getting ready for the Holidays. • Welcomed back Bella from summer break. • Said goodbye to Dusty. • Enjoyed helping every guest that walked through our doors, calls, emails, or otherwise engages from a safe distance. Demographic Snapshot International travelers 198 Asia 2% Africa 0% Europe 70% Australia/New Zealand 0% United Kingdom 18% North America 10% South America 0% Domestic travelers (outside of CA.) 680 West Coast 25% East Coast 15% Southwest 20% Midwest 22% South 18% California travelers 1,224 Northern CA 24% Southern CA 24% Central Coast 35% Central Valley 16% Desert 1% Report to City of SLO – TBID and PCC Public Relations Contract September 2022 PR ACTIVITY Implementation/Proactive Work Hosted journalist Nylah Burton in partnership with Visit California Hosted journalist Scott Smith in partnership with DCI Began PR planning for pitching Buy Local Bonus to local and regional media outlets Continue planning for journalist Michael Higgins upcoming visit in partnership with SLO Coast Wine Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Continued work on Neighborhood map for Tank Farm/South Higuera neighborhood in collaboration with Badger Branding Responsive leads Collaborated with Visit California to potentially host Laurie Beausire Continue planning for journalist Scott Smith's upcoming visit Continue planning for journalist Ed Condran's upcoming visit Responded to inquiry from NewsWatch for potential video feature Responded to inquiry from Christine Lucita in partnership with DCI Partnerships Pitched "Halloween Happenings", "Family-Friendly Hotels, Experiences" and "California Innovations" story ideas to Visit California Met with Downtown SLO to connect on upcoming events PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF FORBES Your Guide To Coastal Bliss And Culinary Delights In San Luis Obispo, California 33,900,000.00 $38,800.00 Culinary Partnership Hosting FORBES Wellness Weekender Guide: San Luis Obispo, California 33,900,000.00 $38,800.00 Cultural Ongoing media relationship/past hosting NEW TIMES Neil Mendoza's SLOMA exhibit, Pretty Rubbish, comments on consumer culture 41,000 $9.42 Cultural Proative pitching FINE ART CONNOISSEUR Be Perfectly Still, A Retrospective with Alyssa Monks 6,000 $1.48 Cultural Proactive pitching TRIP SAVVY I Had Experts Help Me Plan the Perfect California Road Trip 2,090,000 $480.77 Cultural Responsive pitching in partnership w/Visit California US NEWS & WORLD REPORT 32 Top Cheap Weekend Getaways in the U.S.15,390,000 $17,698.50 Cultural SUNSET Sunset Travel Awards 2022 Directory: What to Do 266,000 $122.16 Beer/Wine SUNSET Travel Awards 2022: Wine Country Getaways 266,000 $122.16 Beer/Wine SUNSET Sunset Travel Awards 2022 Directory: Where to Eat & Drink 266,000 $122.16 Culinary SUNSET Sunset Travel Awards 2022 Directory: Where to Stay 266,000 $122.16 Cultural CNN TRAVEL 22 of the USA's most underrated destinations 427,000 $196.92 Cultural TRAVELING LIFESTYLE 10 Most Underrated Places In The U.S. Worth Visiting In 2022 26,000 -Cultural TRIP 101 Top 7 Castle Hotels In California, USA 278,000 $63.84 Cultural COSTAR Unique Experiences Have Defined Madonna Inn Since 1958 221,000 $50.94 Cultural KSBY Incoming Cal Poly students attend downtown Farmers' Market 139,000 $31.97 Cal Poly OUTSIDE Five Incredible Road Trips Perfect for Fall 1,060,000 $244.92 Cultural RODEO REALTY Take a Train Trip from LA 10,000 $2.23 Sustainability SEVEN FIFTY DAILY What You Need to Know About the New West Coast AVAs 25,000.00 $5.77 Beer/Wine NEW TIMES Cuesta College's ranch education programs aim to boost sustainability in SLO County 41,000.00 $9.32 Sustainability TOTALS 18 88,618,000.00 $96,884.72 TOTAL YTD 36 204,229,850.00 $92,631.02 54 292,847,850.00 $189,515.74 Community Promotions Budget 2022-23 Budget 2022-23 Amount Budget 405,609$ Returned Funds (Previous Year GIA) Total Budget 405,609$ Expenditure Last Updated 10/6/2022 Expenditure Allocated Committed/Expended Available Balance Contractor Grants-in-Aid Funding 125,000$ 44,000$ 81,000$ GIA Recipients Grants-in-Aid Marketing Support Contract 30,000$ 2,500$ 27,500$ Chamber of Commerce Community Placemaking & Recovery Projects 29,873$ -$ 29,873$ Various Visitors Center 119,600$ 9,966$ 109,634$ Chamber of Commerce PR Contract 45,000$ 3,750$ 41,250$ Chamber of Commerce Media Monitoring Service 3,527$ -$ 3,527.00$ Chamber of Commerce Downtown Maps 9,000$ 9,000$ Chamber of Commerce Support Cost 5,000$ 35$ 4,965$ City Administration Administration 38,601$ 38,601$ City Administration Total 405,601$ 98,852$ 306,749$ October 10, 2022 City of SLO Q1 Stat Report Summary of Performance In Q1, Verdin worked on the overarching strategy and paid media plan for 2022-2023. This will include the continuation of the neighborhood campaign, including photo and video asset development for the remaining neighborhoods and creation of 15-second video ads. Additionally, there will be five seasonal campaigns to promote local shopping. Verdin created and ran the first set in this campaign, which promoted back to school shopping. Below are the results. Paid Media Channel Creative Impressions Clicks CTR Views - 100% Social Media Back to School 184,958 216 0.12%N/A Back to School Ad Creative DRAFT Minutes – Promotional Coordinating Committee Meeting of September 14, 2022 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, September 14, 2022 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, September 14, 2022 at 5:30 p.m., by Chair Thomas. ROLL CALL Present: Chair John Thomas, and Vice Chair Samantha Welch, Committee Members Maureen Forsberg, Clint Pearce, Anni Wang, Lori Lerian and Robin Wolf Absent: None Staff: Tourism Manager Molly Cano PUBLIC COMMENT ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS ACTION: UPON MOTION BY COMMITTEE MEMBER WOLF, SECONDED BY COMMITTEE MEMBER WANG, CARRIED 7-0 to approve the Consent Agenda items 1 thru 6. C.1 Minutes of the Meeting on July 13, 2022 C.2 2022-23 Community Promotions Budget Report C.3 SLO Chamber Monthly Public Relations Reports (July & August) C.4 SLO Chamber Visitor Center Reports (July & August) C.5 SLO Chamber GIA Support Reports (July & August) C.6 TOT Report PRESENTATIONS 1. NEW COMMITTEE MEMBER INTRODUCTION DRAFT Minutes – Promotional Coordinating Committee Meeting of September 14, 2022 Page 2 The Committee Members and new Member Clint Pearce introduced themselves. Public Comment None --End of Public Comment-- ACTION: No action taken on this item. 2. PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE Hollie West, SLO Chamber presented the report for the public relations activities that occurred in July and August. Public Comment None --End of Public Comment-- ACTION: This item was received and filed. BUSINESS ITEMS 1. PUBLIC ART PROMOTIONAL PLAN PCC PRIORITIZATION 45 mins Tourism Manager Cano reviewed the public art promotional plan and discussed prioritized program tactics for the committee to pursue. Public Comment None --End of Public Comment-- ACTION: No formal action taken, the Committee provided ideas to explore. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIAISON REPORT Committee Member Lerian attended the Festival Mosaic event. 2. COMMITTEE OUTREACH UPDATE The Committee discussed the idea of bringing back the plaza pop ups. 3. TBID BOARD REPORT Committee Member Pearce reported on the August and September 14, 2022 TBID DRAFT Minutes – Promotional Coordinating Committee Meeting of September 14, 2022 Page 3 meetings. 4. TOURISM PROGRAM UPDATE Tourism Manager Molly Cano provided a brief Tourism Program update. ADJOURNMENT The meeting was adjourned at 7:00 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, October 12, 2022 at 5:30 p.m. at City Hall 990 Palm Street. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2022 DATE:October 5, 2022 FROM:PCC GIA Subcommittee: Lori Lerian, Robin Wolf,and Anni Wang Prepared By:Molly Cano, Tourism Manager SUBJECT:Quarter 2 Grants-In-Aid Awards RECOMMENDATION As recommended by the PCC GIA Committee, approve following grant recipients: Organization Name Event Name Diversity Coalition of San Luis Obispo Fostering Understanding One Cool Earth One Cool Earth Garden Party San Luis Obispo Master Chorale The French Connection; Holiday Festival; Elijah DISCUSSION Background The PCC has been offering Cultural GIA funding for decades. Local non-profit organizations utilize the funding to provide cultural, recreational, or social activities in our community. In FY 22-23, applications for a $4000 grant are open throughout the year to applicable organizations and activities. In addition, organizations may apply for a grant bonus up to $1000 for participation in DEI and sustainability practices related to the event. Each bonus is $500 for the total amount a recipient may be awarded in bonuses would be $1000. The total program disbursement of $125,000 remains consistent with previous years. Additionally, the City continues to maintain the investment of $30,000 in promotional support services through the SLO Chamber of Commerce to assist the funded partners with communication to drive attendance and increase event visibility. Second Quarter Application Consideration The PCC received applications from 7 organizations for consideration. The following 3 organizations met the qualifications and were approved for grants from the PCC: Diversity Coalition of San Luis Obispo, One Cool Earth and San Luis Obispo Master Chorale. The following 4 organizations were not approved during this quarter ’s consideration and are invited to reapply in following application periods if and when they can address the unqualified component of their application: Central Coast State Parks Association, Civic Ballet of San Luis Obispo, Make the Extra Pass Foundation and T-Bone Bucket Boyz Basketball. Approved Organizations Reviewed: Diversity Coalition of San Luis Obispo Date of the Event: February 1, 2023 The Fostering Understanding in Our Community series benefits a diverse and already engaged side of the community that understands the importance of diversity. The series challenges and expands understanding and predetermined ideas of diversity, equity and inclusion with the goal of creating a space of pride and belonging to underrepresented neighbors and of learning and questioning for those more privileged. This grant will provide funding for the SLO-based portion of the series that will take place in February - Black History Month, March - Women’s History Month, June - Pride Month, July - Ethnic Studies Forum. Each event includes renowned speakers in their field presenting or participating in a panel discussion on the topic, questions from the audience, and a focus on how speaker topics translate to local diversity issues. This applicant applied for the base grant and the participation bonus money for DEI and sustainability related practices. One Cool Earth Date of the Event: June 9, 2023 One Cool Earth is celebrating their 3rd Annual Garden Party, hosted at SLO Botanical Gardens. This event will highlight the community’s love of gardening, sustainable foods and agriculture, and the wealth of benefits students gain from accessible, innovative, outdoor education. Throughout the event, guests will enjoy participating in interactive booths, such as an informative bee-keeping stand, a mini-garden creation station, and more. Welcoming experts in the field, highly experienced staff, and self-proclaimed “amateur gardeners”to facilitate the sharing of knowledge and successes in gardening. Additionally, participants will gain resources in starting and improving their home gardens to be a source of nutrition and beauty; augmenting our local gardening community. Overall, this event will include: fun activities for all ages, such as: live music, interactive & informative booths, a plant sale, silent auction and raffle for prizes; food and drinks; exhibitions of community partnerships working to increase equity and access to healthy foods; boothing by local businesses. This applicant applied for the base grant and the participation bonus money for DEI and sustainability related practices. San Luis Obispo Master Chorale Date of the Event: November 20, 2022, December 17, 2022 and April 23, 2023 The San Luis Obispo Master Chorale will feature three magnificent concerts of choral masterworks. Originally slated for April 2020, the SLO Master Chorale looks forward to finally presenting “The French Connection” on November 20, 2022, featuring the Requiem and Pavane by Gabriel Fauré and the Gloria by Francis Poulenc. Guest soloists include Amy Goymeric, soprano, and Ben Kazez, baritone. On December 17, 2022, audience members join the Master Chorale in singing choruses from Handel’s masterpiece, Messiah. This family holiday tradition will feature soloist Paul Woodring on the Forbes Pipe Organ, plus traditional carols and holiday arrangements for chorus, organ, and orchestra. Mendelssohn’s oratorio Elijah will conclude the season on April 23, 2023. This dramatic work tells the story of the prophet Elijah. The leading role of Elijah will be sung by bass soloist Daniel Eifert. Additional soloists include soprano Elissa Johnston, Susan Azaret Davies, contralto, and George Gorrindo, tenor. The SLO Master Chorale will also host two educational presentations for both the November and April concerts with free admission given by academic scholars as part of the “Beyond the Notes” series to enlighten the community about the significance of each masterwork and the lives and times of the composers. The SLO Master Chorale has partnered with the San Luis Obispo Museum of Art to host an event on the day before each concert. The community is invited to the Performing Arts Center two hours prior to each performance for a presentation in the Pavilion. This applicant applied for the base grant and the participation bonus money for DEI and sustainability related practices. Financial Impact Organization Name Event Name GIA $4000 DEI $500 Sustainability $500 Total Grant Award Diversity Coalition of San Luis Obispo Fostering Understanding $4000 $500 $500 $5000 One Cool Earth One Cool Earth Garden Party $4000 $500 $500 $5000 San Luis Obispo Master Chorale The French Connection / Holiday Festival / Elijah $4000 $500 $500 $5000 The PCC has a total of twenty-five (25) Cultural GIA grants available in FY 2022-23. To date 9 grants have been previously awarded. With the approval of the 3 grants recommended in this report, there will be a total of 13 remaining for future consideration in subsequent quarters. PCC Liaison Assignments Organization Name PCC Liaison Assignment Diversity Coalition of San Luis Obispo Clint Pearce One Cool Earth Anni Wang San Luis Obispo Master Chorale Robin Wolf