HomeMy WebLinkAbout05-11-2022 PCC - Minutes Minutes – Promotional Coordinating Committee Meeting of May 11, 2022 Page 1
PROMOTIONAL COORDINATING COMMITTEE
Minutes
Wednesday, May 11, 2022
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was
called to order on Wednesday, May 11, 2022 at 5:30 p.m., by Chair Thomas.
ROLL CALL
Present: Chair John Thomas, Vice Chair Samantha Welch and Committee Members,
Maureen Forsberg, David Smith, Anni Wang, and Robin Wolf
Absent: Committee Member Lori Lerian
Staff: Tourism Manager Molly Cano and Deputy City Clerk Megan Wilbanks
PUBLIC COMMENT ITEMS NOT ON THE AGENDA
Holly West, new SLO Chamber employee
--End of Public Comment--
CONSENT ITEMS
ACTION: UPON MOTION BY VICE CHAIR WELCH, SECONDED BY COMMITTEE
MEMBER WOLF, CARRIED 6-0 (Member Lerian absent) to approve the Consent
Agenda items 1 thru 7.
C.1 Minutes of the Meeting on April 13, 2022
C.2 2021-22 Community Promotions Budget Report
C.3 SLO Chamber Monthly Public Relations Report
C.4 SLO Chamber Visitor Center Report
C.5 SLO Chamber GIA Support Report
C.6 TOT Report
C.7 Modified GIA Program: Grant Recommendation Report
Minutes – Promotional Coordinating Committee Meeting of May 11, 2022 Page 2
PRESENTATIONS
1.PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE
SLO Chamber representative, Jacqui Clark-Charlesworth, presented the report on
the public relations, visitor services, and GIA contract activities for the third quarter,
and responded to Committee questions.
Public Comment
None
--End of Public Comment--
ACTION: No action was taken on this Receive and File item.
BUSINESS ITEMS
1.PUBLIC ART PROMOTIONAL PLAN UPDATE
Verdin Marketing representative Ashlee Akers and Verdin Creative Director Megan
Condict provided an update on the first part of the Public Art Promotional Plan
project including recommendations to the committee and next steps for the project
such as developing program identity, conducting stakeholder interviews, refining the
strategy, and creating promotional tactics for each audience.
Public Comment
None
--End of Public Comment--
ACTION: UPON MOTION BY COMMITTEE MEMBER WOLF, SECONDED BY
COMMITTEE MEMBER WANG, CARRIED 6-0 (Member Lerian absent) to apply
$4,500 toward the Verdin contract to develop a program graphic, color pallet and
style guide for the SLO Public Art Program.
2.FY23 CULTURAL GIA APPLICATION REVIEW
Chair Thomas and Tourism Manager Cano presented an overview of the program’s
history and the recommended application for the FY 23 Cultural GIA program for the
committee's review and approval.
Public Comment
None
--End of Public Comment--
Minutes – Promotional Coordinating Committee Meeting of May 11, 2022 Page 3
ACTION: UPON MOTION BY VICE CHAIR WELCH, SECONDED BY COMMITTEE
MEMBER WOLF, CARRIED 6-0 (Member Lerian absent) to approve the FY 23
Cultural Grants-in-Aid application, with minor edits, and assign the following members
to the Grant Application Review Subcommittee, on a rotating schedule for each
quarter:
•Q1: Maureen Forsberg / Lori Lerian /Robin Wolf
•Q2: Lori Lerian / Robin Wolf / Anni Wang
•Q3: Anni Wang /Samantha Welch / David Smith
•Q4: Samantha Welch / David Smith / Anni Wang
Member Anni Wang also volunteered to represent the PCC on the ACRG Taskforce
with Chair Thomas and Vice Chair Welch.
3.NEIGHBORHOOD MAP PROJECT CONTINUATION
SLO Chamber representatives, Jacqui Clark-Charlesworth and Dusty Colyer-Worth,
provided a presentation on the neighborhood map project and next steps for
consideration by the PCC.
Public Comment
None
--End of Public Comment--
ACTION: By consensus, the PCC reaffirmed their commitment to continuing the
Neighborhood Map Project and directed staff to research available funding sources to
fund the next series of maps.
PCC LIAISON REPORTS AND COMMUNICATION
1.GIA LIAISON REPORT
•Vice Chair Welch reported that Restorative Partners is promoting the Grilled
Cheese Festival during the month of May, with many local restaurants
participating.
•Committee Member Forsberg provided an update on the return of the Greek
Festival, which supports SLO Food Bank.
•Chair Thomas will be attending the Aging Seminar on Friday, May 13, 2022.
2.COMMITTEE OUTREACH UPDATE
•Vice Chair Welch encouraged PCC Members to participate in the Pop-Up Roller
Rink event, held in Mission Plaza from May 6 – 22, 2022.
Minutes – Promotional Coordinating Committee Meeting of May 11, 2022 Page 4
3.TBID BOARD REPORT
•TBID Chair Smith reported that, due to quorum issues, the TBID has not been
able to take action on items presented at the last 2 meetings. Recruitment
efforts are ongoing for vacancies on the TBID, and staff hopes to meet
quorum in time for the June 8th TBID meeting. On May 3, 2022, the City
Council presented a proclamation declaring the month of May as Tourism
Month. The TBID is currently working on budget for the next year and is
looking to revamp the website and researching the cost to do that work.
4.TOURISM PROGRAM UPDATE
Tourism Manager Molly Cano provided a brief Tourism Program update.
ADJOURNMENT
The meeting was adjourned at 7:04 p.m. The next Regular Promotional Coordinating
Committee meeting is scheduled for Wednesday, June 15, 2022 at 5:30 p.m. at City Hall
990 Palm Street.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 06/15/2022