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Home My WebLink About11-16-2022 PCC Agenda Packet - Special MeetingCity of San Luis Obispo, Agenda, Planning Commission Agenda PROMOTIONAL COORDINATING COMMITTEE SPECIAL MEETING Wednesday, November 16, 2022 City Hall – Administration Office 5:30 PM 990 Palm Street Public Comment during the meeting: If you would like to provide public comment during the meeting you must attend in person. Public Comment prior to the meeting can be submitted in the following ways: • Mail or Email Public Comment o Received by 3:00 PM on the day of meeting - Can be submitted via email to advisorybodies@slocity.org or U.S. Mail to City Clerk at: 990 Palm St., San Luis Obispo, CA 93401. o Emails sent after 3:00 PM – Can be submitted via email to advisorybodies@slocity.org and will be archived/distributed to members of the Advisory Body the day after the meeting. Emails will not be read aloud at the meeting. • Verbal Public Comment o Received by 3:00 PM on the day of the meeting - Call (805) 781-7164; state and spell your name, the agenda item number you are calling about and leave your comment. The verbal comments must be limited to 3 minutes. All voicemails will be forwarded to Advisory Body Members and saved as Agenda Correspondence. Voicemails will not be played during the meeting. All comments submitted will be placed into the administrative record of the meeting. If you have questions, contact the office of the City Clerk at cityclerk@slocity.org or (805) 781-7100. CALL TO ORDER Chair John Thomas ROLL CALL : Chair John Thomas, Vice Chair Samantha Welch, Lori Lerian, Robin Wolf, Maureen Forsberg, Anni Wang, and Clint Pearce PUBLIC COMMENT: At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. CONSENT ITEMS C.1 Minutes of the Meeting on October 12, 2022 C.2 2022-23 Community Promotions Budget Report Promotional Coordinating Committee Agenda for November 16, 2022 C.3 SLO Chamber Monthly Public Relations Reports C.4 SLO Chamber Visitor Center Reports C.5 SLO Chamber GIA Support Reports C.6 TOT Report PRESENTATIONS 1. PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE 15 mins Representative from the SLO Chamber will present the report for the public relations activities that occurred over the past month. BUSINESS ITEMS 1. PUBLIC ART PROMOTIONAL CONTENT CAMPAIGN PROPOSAL 20 mins The PCC will review and discuss the proposal from Verdin Marketing for the public art promotional content campaign. 2. 2023-25 COUNCIL GOAL SETTING PROCESS 30 mins The PCC will finalize the committee input for the 2023-25 City Council goal-setting process. 3. PLAZA POP UP ACTIVATIONS 20 mins The PCC will discuss the approach to the possible Plaza Pop Up activations for the remainder of FY 23. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIAISON REPORT – Liaison Assignments 2. COMMITTEE OUTREACH UPDATE – Committee Report 3. TBID BOARD REPORT – TBID Meeting Minutes: October 12, 2022 and Special Meeting October 26, 2022 4. TOURISM PROGRAM UPDATE – Staff Report ADJOURNMENT The next m eeting of the Promotional Coordinating Committee is scheduled for Wednesday, January 11, 2023 , at 5:30 p.m. held at City Hall. Promotional Coordinating Committee Agenda for November 16, 2022 The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7100 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781- 7410. Meeting audio recordings can be found at the following web address: http://opengov.slocity.org/WebLink/1/fol/61016/Row1.aspx DRAFT Minutes – Promotional Coordinating Committee Meeting of October 12, 2022 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, October 12, 2022 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, October 12, 2022 at 5:32 p.m., by Chair Thomas. ROLL CALL Present: Chair John Thomas, and Vice Chair Samantha Welch, Committee Members Maureen Forsberg, Anni Wang, Lori Lerian and Absent: Members Clint Pearce and Robin Wolf Staff: Tourism Manager Molly Cano PUBLIC COMMENT ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS ACTION: UPON MOTION BY COMMITTEE MEMBER LERIAN, SECONDED BY COMMITTEE MEMBER WANG, CARRIED 5-0 (With Member Pearce and Wolf absent) to approve the Consent Agenda items 1 thru 6. C.1 Minutes of the Meeting on September 14, 2022 C.2 2022-23 Community Promotions Budget Report C.3 SLO Chamber Monthly Public Relations Reports C.4 SLO Chamber Visitor Center Reports C.5 SLO Chamber GIA Support Reports C.6 Transient Occupancy Tax Report PRESENTATIONS 1. 2023-25 COUNCIL GOAL SETTING PROCESS DRAFT Minutes – Promotional Coordinating Committee Meeting of October 12, 2022 Page 2 Principal Budget Analyst Natalie Harnett presented the 2023-25 Financial Planning process including the instructions for Advisory Body input for the City Council goal - setting portion of the effort. Public Comment None --End of Public Comment-- ACTION: No action taken on this item. 2. SUPPORT LOCAL PROGRAM QUARTER REPORT Allie Rohlfs, Verdin presented the first quarter report for the Support Local marketing activities and an update on the next quarter activities. Public Comment None --End of Public Comment-- ACTION: No action taken on this item. 3. PUBLIC RELATIONS, GIA SUPPORT, AND VISITOR SERVICES QUARTER REPORT Hollie West, and Jim Dantona, SLO Chamber of Commerce presented the quarter report for the Public Relations, GIA and Visitor Services activities. Public Comment None --End of Public Comment-- ACTION: No action taken on this item. BUSINESS ITEMS 1. Q2 CULTURAL GIA GRANT RECOMMENDATION REPORT & MID YEAR PROGRAM CHECK IN Chair Thomas presented the Q2 grant award recommendation of the subcommittee. The PCC discussed the status of the program overall and any modifications that should be made to the process for the remainder of the program year. DRAFT Minutes – Promotional Coordinating Committee Meeting of October 12, 2022 Page 3 ACTION: UPON MOTION BY VICE CHAIR WELCH, SECONDED BY COMMITTEE MEMBER FOSBERG, CARRIED 5-0 (With Member Pearce and Wolf absent) to approve grants to Diversity Coalition, One Cool Earth and San Luis Master Chorale. ACTION: By consensus the Committee provided direction on possible changes to added language for the program application for Q3 and Q4. 2. PUBLIC ART PROMOTIONAL PLAN: PROGRAM DEVELOPMENT The PCC continued the discussion on the program development for the implementation of the Public Art Promotional Plan. The committee members reported out on suggested opportunities to consider. Public Comment None --End of Public Comment-- ACTION: No formal action taken; the Committee provided direction to request a proposal from Verdin for a public art promotional program for January – June, and to explore a Public Art Scavenger Hunt idea. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIAISON REPORT Vice Chair Welch attended the Block Party event. Member Lerian attended the Guitar Festival. 2. COMMITTEE OUTREACH UPDATE 3. TBID BOARD REPORT Tourism Manager Molly Cano reported on the October 14, 2022 TBID meeting. 4. TOURISM PROGRAM UPDATE Tourism Manager Molly Cano provided a brief Tourism Program update. ADJOURNMENT The meeting was adjourned at 7:37 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, November 16, 2022 at 5:30 p.m. at City Hall 990 Palm Street. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2022 Community Promotions Budget 2022-23 Budget 2022-23 Amount Budget 405,609$ Returned Funds (Previous Year GIA) 21-22 Carryover 12,000$ Total Budget 417,609$ Expenditure Last Updated 11/10/2022 Expenditure Allocated Committed/Expended Available Balance Contractor Grants-in-Aid Funding 125,000$ 59,000$ 66,000$ GIA Recipients Grants-in-Aid Marketing Support Contract 30,000$ 2,500$ 27,500$ Chamber of Commerce Community Placemaking & Recovery Projects 41,873$ -$ 41,873$ Various Visitors Center 119,600$ 9,966$ 109,634$ Chamber of Commerce PR Contract 45,000$ 3,750$ 41,250$ Chamber of Commerce Media Monitoring Service 3,527$ -$ 3,527.00$ Chamber of Commerce Downtown Maps 9,000$ 9,000$ Chamber of Commerce Support Cost 5,000$ 56$ 4,944$ City Administration Administration 38,601$ 38,601$ City Administration Total 417,601$ 113,873$ 303,728$ Report to City of SLO – TBID and PCC Public Relations Contract October 2022 PR ACTIVITY Implementation/Proactive Work Continued PR planning for pitching Buy Local Bonus/Eat Local Bonus to local and regional media outlets Continue planning for journalist Michael Higgins upcoming visit in partnership with SLO Coast Wine Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Completed work on Neighborhood map for SLO South neighborhood in collaboration with Badger Branding Began planning for TripSavvy journalist Astrid Taran's upcoming visit Began planning for TripSavvy journalist Kristi Eaton's upcoming visit Prepared for Molly Cano's upcoming Visit California Pacific Northwest Media Mission Responsive leads Sent images and information to Afar Magazine Responded to media inquiry from TinyBeans Responded to media inquiry from Visit California Sent photos to San Diego Magazine following journalist Nylah Burton's stay Partnerships Worked with Badger Branding, Noble Studios and DCI to wrap up Midweekender promotion Connected with Downtown SLO to learn more about their upcoming winter events for media pitching PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF INSIDER I took a $40 Amtrak ride through California, and the views were so stunning that I barely noticed the lack of Wi-Fi67,150,000.00 $15,444.86 Sustainability Media Hosting in partnership w/DCI CHATTANOOGAN Cool Things For Southern Californians To Do 27: San Luis Obispo 71,000 $16.24 Support Local Media Hosting in partnership w/DCI THE WRITTEN PALETTE Discover San Luis Obispo 150 -Cultural Media Hosting in partnership w/DCI ATOWN DAILY NEWS Hospice of San Luis Obispo to host remembrance ceremony in November --Cultural Proactive Pitching ATOWN DAILY NEWS La Fiesta de las Dallidet will be held this October --Cultural Proactive Pitching LOS ANGELES TIMES 12 Secret Stops on California's iconic road to Big Sur 2,450,000.00 $564.19 Culinary DCI Pitching AFAR MAGAZINE Little Cities That Think Big: 8 Forward-Thinking Destinations Across the U.S.643,000.00 $147.96 Sustainability Responsive Pitching MSN TRAVEL These Are America's Most Affordable Warm Weather Destinations 67,150,000 $15,444.86 Cultural MSN TRAVEL The 14 most amazing attractions in San Luis Obispo 67,150,000 $15,444.86 Cultural SF GATE 95-year-old Chinese restaurant is last holdout of Central California Chinatown 5,680,000 $1,306.63 Culinary BEST LIFE The 10 Wildest Themed Hotels in the U.S.1,350,000 $310.20 Cultural MEN'S JOURNAL Central California’s Hidden Gem: Hotel Cerro Is the Perfect Weekend Getaway 816,000 $656.79 Support Local HER CAMPUS 5 Fall Activities You Don't Want To Miss Out On In SLO 472,000 $108.49 Outdoor KSBY Great Pumpkin Contest held at SLO's Mission Plaza 139,000 $31.97 Cultural KSBY SLO tourism tax rakes in $10.6 million in the last fiscal year 139,000 $31.97 Support Local KSBY Downtown San Luis Obispo Farmers' Market celebrates Fire Prevention Night 139,000 $31.97 Cultural DAILY CALIFORNIAN What to do for a day in San Luis Obispo 124,000 $28.48 Cultural AVIATION PROS American Airlines Rolling Out Bigger Planes for One of Its SLO Routes 104,000 $23.90 Cultural NEW TIMES SLO Rep's Red explores the mind of artist Mark Rothko 41,000 $9.32 Cultural NEW TIMES Rambling Spirits, the new distillery at SLO Public Market, aims to get people talking 41,000 $9.32 Beer/Wine NEW TIMES Central Coast winemakers celebrate their harvest and international acclaim 41,000 $9.32 Beer/Wine PASO ROBLES DAILY NEWS Cuesta art gallery hosts Joshua Aster exhibit 36,000 $8.27 Cultural LUXURY TRAVEL MAGAZINE Hotel San Luis Obispo Announces Fall Wine Experiences 15,000 $3.40 Beer/Wine STAR 101.3 This Restaurant Has The Best Dessert Menu In California 3,000 $0.75 Culinary CHISWICK HERALD Rediscover SLO CAL on California's Central Coast 1,000 $0.15 Cultural MUSTANG NEWS Walkability in college towns fosters green practices and accessibility 500 $0.12 Sustainability TOTALS 26 213,755,650.00 $49,634.02 TOTAL YTD 54 292,847,850 $189,515.74 80 506,603,500.00 $239,149.76 Report to City of SLO – PCC Visitor Services Contract October 2022 Visitor Interaction October 2021 September 2022 October 2022 Walk-ins 6,291 5,891 5,465 Phone calls 895 690 658 Emails & Digital 882 939 856 Visitor Center Highlights • Open to best serve our community and visitors. • Back on campus with VC staff connecting with folks for Mustang Family Weekend • Preparing our team for the launch of the Buy Local Bonus program. • Enjoyed helping every guest that walked through our doors, calls, emails, or otherwise engages from a safe distance. Demographic Snapshot International travelers Asia 8% Middle East 2% Europe 41% Australia/New Zealand 4% United Kingdom 27% North America 9% South America 9% Domestic travelers (outside of CA.) West Coast 10% East Coast 14% Southwest 13% Midwest 40% South 24% California travelers Northern CA 31% Southern CA 24% Central Coast 30% Central Valley 14% Desert 1% October 2022 Grants-in-Aid Marketing Support Activity Organization Event EC PR PC VC SM MTG ST HD DS Cal Poly Corporation (on behalf of Cal Poly Arts)California International Guitar Festival X X X Downtown SLO Concerts in the Plaza X X X X Festival Mozaic Festival Mozaic X X X History Center of San Luis Obispo County La Fiesta de las Dallidet X X X X History Revisited Central Coast Renaissance Festival X X Hospice SLO County Light Up A Life X X X X X RACE Matters SLO County Belonging 2022: Block Party at Farmer's Market and Stories Matter X X X X San Luis Obispo Museum of Art Alyssa Monks art exhibition and public programming X X X San Luis Obispo Repertory Theatre (SLO REP) Ring of Fire - The Music of Johnny Cash (Feb. 10 - Mar. 12, 2023) Black is current month, gray is past work Boxes marked with "D" indicate that recipients knew about service and declined to utilize. 9 Total; 8 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG-Met with Groups in person and offered public relations advice and support ST-Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution DS - Recipient Declined Services 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 Change +/- to previous FY July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,298,959$ 7.0% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,089,326$ 9.7% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,101,237$ 14.0% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,057,524$ May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 909,549$ June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,583,480$ 2021-22 2022-23 Change +/-2021-22 2022-23 Change +/-2021-22 2022-23 Change +/- July 82.2 82.9 0.9%226.69 231.16 2.0%186.23 190.97 2.5% August 71.9 74.6 3.8%213.77 208.57 -2.4%153.67 155.58 1.2% September 70.9 71.9 1.4%214.67 212.43 -1.0%152.30 152.78 0.3% October 68.1 200.80 136.81 November 63.10 182.97 115.47 December 53.50 175.56 93.90 January 50.6 152.39 77.08 February 64.9 173.07 112.37 March 65.2 175.65 114.49 April 72.6 211.24 153.43 May 63.9 197.13 125.94 June 76.8 220.40 169.19 Total/Average 65.59 66.98 76.47 0.02 195.36 217.39 -0.01 132.57 166.44 Updated: 11/3/2022 Occupancy ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison