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Minutes – Promotional Coordinating Committee Meeting of January 11, 2023 Page 1
Minutes
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, January 11, 2023
Special Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Special Meeting of the San Luis Obispo Promotional Coordinating Committee was
called to order on Wednesday, January 11, 2023, at 5:32 p.m., by Chair Thomas.
ROLL CALL
Present: Chair John Thomas, and Vice Chair Samantha Welch, Committee
Members, Anni Wang, Lori Lerian and Clint Pearce
Absent: Member Robin Wolf
Staff: Tourism Manager Molly Cano
PUBLIC COMMENT ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
ACTION: UPON MOTION BY VICE CHAIR WELCH SECONDED BY COMMITTEE
MEMBER LERIAN CARRIED 6-0 (With Member Wolf absent) to approve the Consent
Agenda items 1 thru 7.
C.1 Minutes of the Meeting on November 16, 2022
C.2 2022-23 Community Promotions Budget Report
C.3 SLO Chamber Monthly Public Relations Reports
C.4 SLO Chamber Visitor Center Reports
C.5 SLO Chamber GIA Support Reports
C.6 Transient Occupancy Tax Report
C.7 Cultural GIA Program: Q3 Grant Recommendation Report
PRESENTATIONS
1. SUPPORT LOCAL PROGRAM QUARTER REPORT
Minutes – Promotional Coordinating Committee Meeting of January 11, 2023 Page 2
Allie Rohlfs, and Ashlee Akers from Verdin presented the quarterly report for the
Support Local marketing activities and an update on the next quarter’s activities.
Public Comment
None
--End of Public Comment--
ACTION: No action taken on this item.
2. PUBLIC RELATIONS, GIA SUPPORT, AND VISITOR SERVICES QUARTER
REPORT 20 mins
Jacqui Clark-Charlesworth and Jim Dantona, SLO Chamber of Commerce
presented the quarterly report for the Public Relations, GIA, and Visitor Services
activities.
Public Comment
None
--End of Public Comment--
ACTION: No action taken on this item.
BUSINESS ITEMS
1. PUBLIC ART PROMOTIONAL CAMPAIGN
Allie Rohlfs, and Ashlee Akers, Verdin Marketing presented the campaign update for
the public art promotional campaign “Art Starts With”, and reviewed the proposal
requested by the Chair and Vice Chair for a paid media addition and campaign
extension through September 2023.
Public Comment
None
--End of Public Comment--
ACTION: UPON MOTION BY MEMBER LERIAN, SECONDED BY COMMITTEE
MEMBER WANG, CARRIED 6-0 (With Member Wolf absent) to approve adding the
Social Media Paid advertising with a budget of $3,000.
ACTION: UPON MOTION BY VICE CHAIR WELCH, SECONDED BY COMMITTEE
MEMBER PEARCE, CARRIED 6-0 (With Member Wolf absent) to approve extending
the public art promotion to August and September with a budget of $6,000.
Minutes – Promotional Coordinating Committee Meeting of January 11, 2023 Page 3
2. 2023-2024 CULTURAL GIA PROGRAM DISCUSSION
Chair Thomas presented the evolution of the Cultural GIA program for the fiscal year
2023-2024 grant cycle.
Public Comment
None
--End of Public Comment--
ACTION: The Committee appointed a task force of Vice Chair Welch, Member Lerian,
and Chair Thomas to evaluate the program requirements, draft the program outline and
develop the program timeline.
PCC LIAISON REPORTS AND COMMUNICATION
1. GIA LIAISON REPORT - None
2. COMMITTEE OUTREACH UPDATE - None
3. TBID BOARD REPORT
Member Pearce reported on the January 11, 2023 TBID meeting.
4. TOURISM PROGRAM UPDATE
Tourism Manager Molly Cano provided a brief Tourism Program update.
ADJOURNMENT
The meeting was adjourned at 7:02 p.m. The next Regular Promotional Coordinating
Committee meeting is scheduled for Wednesday, February 8, 2023 at 5:30 p.m. at City
Hall 990 Palm Street.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 03/15/2023