HomeMy WebLinkAbout07-12-2023 PCC Minutes
1
Promotional Coordinating Committee Minutes
July 12, 2023, 5:30 p.m.
City Hall, 990 Palm Street, San Luis Obispo
Promotional
Coordinating
Committee Present:
Member Clint Pearce, Member John Thomas, Member Anni
Wang, Member Robin Wolf, Vice Chair Lori Lerian, Chair
Samantha Welch
Promotional
Coordinating
Committee Absent:
Member Maureen Forsberg
City Staff Present: Tourism Manager Molly Cano, Tourism Analyst Jacqui Clark-
Charlesworth, City Clerk Teresa Purrington
_____________________________________________________________________
1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee
was called to order on July 12, 2023 at 5:28 p.m. in the Council Hearing Room at
City Hall, 990 Palm Street, San Luis Obispo, by Chair Welch.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment--
3. CONSENT
Motion By Committee Member Thomas
Second By Committee Member Wang
To approve Consent Items No. 3a. through 3g.
Ayes (6): Committee Member Pearce, Committee Member Thomas, Committee
Member Wang, Committee Member Wolf, Vice Chair Lerian, and Chair Welch
Absent (1): Committee Member Forsberg
CARRIED (6 to 0)
2
3.a MINUTES OF THE REGULAR MEETING ON JUNE 14, 2023
3.b 2022-23 COMMUNITY PROMOTION BUDGET REPORT
3.c 2023-24 COMMUNITY PROMOTIONS BUDGET REPORT
3.d SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT
3.e SLO CHAMBER VISITOR CENTER REPORT
3.f SLO CHAMBER GIA SUPPORT REPORT
3.g TRANSIENT OCCUPANCY TAX (TOT) REPORT
4. PRESENTATIONS
4.a SLO CHAMBER FY 22-23 ANNUAL REPORT
SLO Chamber representative Hollie West presented the Q4 and annual
report on the Public Relations, Visitor Services and GIA contract activities
during FY 22-23.
Public Comment:
None
--End of Public Comment--
No action taken on this item.
4.b SUPPORT LOCAL PROGRAM FY 22-23 ANNUAL REPORT
Verdin representatives Allie Rohlfs and Ashley Scarcella presented the Q4
and FY 22-23 year-end report on the Support Local marketing activities,
and the scope of work for the FY 23-24 program.
Public Comment:
None
--End of Public Comment--
No action taken on this item.
4.c PUBLIC ART PROMOTION QUARTER REPORT
Verdin representatives Allie Rohlfs and Ashley Scarcella presented the
Public Art Promotion activities for the quarter, and updates on the next
quarter activities.
Public Comment:
None
--End of Public Comment--
No action taken on this item.
3
5. BUSINESS ITEMS
5.a CULTURAL GIA GRANT RECOMMENDATIONS
Tourism Manager Molly Cano and GIA subcommittee member(s)
presented the grant recommendations for the committee's review and
responded to questions. There was extensive discussion by the committee
on various pending grant recommendations from the subcommittee.
Public Comment:
None
--End of Public Comment--
Motion By Committee Member Wolf
Second By Committee Member Pearce
Approve the Cultural Grants in Aid funding recommendations outlined below:
Organization
Name Event Name PCC
Decision
RACE Matters SLO County Belonging 2023: Braiding Water Yes
Central Coast Shakespeare Festival Love's Labor Lost Yes
Orchestra Novo Orchestra Novo Goes Hollywood, Pops
ON The Sequel Yes
SLO Symphony SLO Symphony 2023-2024 Classics
Season Yes
Festival Mozaic Mozart in the Mission Yes
Central Coast Roller Derby (CCRD, Inc.) Central Coast Roller Derby 2023 Home
Bouts Yes
Downtown SLO 27th Annual Concerts in the Plaza Yes
San Luis Obispo Master Chorale Chants Encounter; Holiday Festival;
All-Night Vigil Yes
SLO Overdose Awareness Day SLO Overdose Awareness Day Yes
Hospice SLO County Light Up A Life Yes
NAMI - SLO County Chapter Community-Based Policing Forum No
The SLORoll Community Initiative, Inc. Community Skate Park No
Five Cities Diversity Coalition Dba
Diversity Coalition SLO County Fostering Understanding No
San Luis Obispo County Arts Council Open Studios Art Tour No
Lumina Alliance Lumina Alliance's Fall Family Festival
& Walk for Survivors No
Meals That Connect Summer Smash for Seniors No
4
5.b CULTURAL ARTS & COMMUNITY PROMOTIONS GRANT PROGRAM
Tourism Manager Molly Cano presented the final documents and timeline
for the CACP Grant Program. It was decided the score card will go to the
review subcommittee first and then the full committee. The review
subcommittee consists of Chair Welch, Vice Chair Lerian and Member
Thomas.
Public Comment:
None
--End of Public Comment--
No action taken on this item.
5.c PCC ANNUAL PROGRAM PLANNING
The committee reviewed projects, timeline and priorities for the coming FY.
There is the potential to create a new banner for Independence Day as
part of the banner project program. Staff will bring back more information
at a future meeting.
Public Comment:
None
--End of Public Comment--
No action taken on this item.
5.d ARTS & HUMANITIES MONTH PLANNING
Tourism Manager Molly Cano presented background on Arts and
Humanities Month in October and the opportunity to create a program that
will engage locals and visitors with various arts and cultural experiences.
In addition to the program, there is an opportunity to bring back a version
of Plaza Pop-Ups with a piano in the Plaza for the duration of the month.
Public Comment:
None
--End of Public Comment--
Motion By Vice Chair Lerian
Second By Committee Member Wolf
To allocate up to $25,000 for the passport program and up to $10,000 for
the Piano in the Plaza activation.
5
Ayes (6): Committee Member Pearce, Committee Member Thomas,
Committee Member Wang, Committee Member Wolf, Vice Chair Lerian,
and Chair Welch
Absent (1): Committee Member Forsberg
CARRIED (6 to 0)
6. PCC LIAISON REPORTS AND COMMUNICATION
6.a GIA LIAISON REPORT – Liaison Assignments
Member Wang attended the Climate Action meeting.
6.b COMMITTEE OUTREACH UPDATE – Committee Report
None
6.c TBID BOARD REPORT – TBID Special Meeting Minutes: June 28, 2023
Member Pearce provided an update on the TBID meetings on June 28,
2023 and July 12, 2023
6.d TOURISM PROGRAM UPDATE – Staff Report
Tourism Manager Molly Cano provided an update on the Tourism program.
7. ADJOURNMENT
The meeting was adjourned at 7:49 p.m. The next Regular Meeting of the
Promotional Coordinating Committee is scheduled for September 13, 2023, at
5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis
Obispo.
_________________________
APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: 09/13/2023