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Home My WebLink About01-10-2024 PCC Agenda Packet Promotional Coordinating Committee AGENDA Wednesday, January 10, 2024, 5:30 p.m. City Hall, 990 Palm Street, San Luis Obispo The Promotional Coordinating Committee holds in-person meetings. Zoom participation will not be supported at this time. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. *All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day. Public Comment during the meeting: Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114. Pages 1.CALL TO ORDER Chair Welch will call the Regular Meeting of the Promotional Coordinating Committee to order. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3.CONSENT 3.a MINUTES OF THE REGULAR MEETING ON DECEMBER 13, 2023.5 3.b 2023-24 COMMUNITY PROMOTION BUDGET REPORT 9 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 11 3.d SLO CHAMBER GUEST SERVICES REPORT 13 3.e SLO CHAMBER GIA SUPPORT REPORTS 15 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 17 4.PRESENTATIONS 4.a SUPPORT LOCAL QUARTER REPORT 19 Representatives from Verdin will present the second quarter report for the Support Local marketing activities and an update on the next quarter activities. 4.b PUBLIC RELATIONS, GIA SUPPORT, AND VISITOR SERVICES QUARTER REPORT Representatives from the SLO Chamber will present the second quarter report for the Public Relations, GIA and Visitor Services and provide an update on the next quarter activities. 5.BUSINESS ITEMS 5.a CACP GRANT PROGRAM UPDATE APPROVAL The committee will approve the separate components of the overall grant program for FY 2024-25. 5.b EAT LOCAL BONUS & SLO RESTAURANT WEEK UPDATES Staff will share an update on how the Eat Local Bonus and SLO Restaurant Week programs are progressing. 5.c LUNAR NEW YEAR PROGRAM UPDATE Representatives from Karson Butler Events will present the program plan for the Lunar New Year activation for the committee's review and input. 6.PCC LIAISON REPORTS AND COMMUNICATION 6.a GIA LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report 6.c TBID BOARD REPORT – TBID Special Meeting Minutes: December 18, 2023 27 6.d TOURISM PROGRAM UPDATE – Staff Report 7.ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for February 14 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Promotional Coordinating Committee are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor- and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61002&dbid=0&repo=CityCl erk 1 Promotional Coordinating Committee Minutes December 13, 2023, 5:30 p.m. City Hall, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member John Thomas, Committee Member Anni Wang, Committee Member Robin Wolf, Vice Chair Lori Lerian, Chair Samantha Welch PCC Members Absent: Committee Member Maureen Forsberg, Committee Member Clint Pearce City Staff Present: Economic Development & Tourism Manager Molly Cano, Tourism & Community Promotions Manager Jacqui Clark- Charlesworth _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on December 13, 2023 at 5:32 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Welch. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: Jim Dantona introduced the new SLO Chamber Visitor Center Manager, Jessica Blanco. --End of Public Comment-- 3. CONSENT Motion By Committee Member Thomas Second By Committee Member Wolf To approve Consent Items 3a to 3f. Ayes (5): Committee Member Thomas, Committee Member Wang, Committee Member Wolf, Vice Chair Lerian, and Chair Welch Absent (2): Committee Member Forsberg and Committee Member Pearce Page 5 of 30 2 CARRIED (5 to 0) 3.a MINUTES OF THE REGULAR MEETING ON NOVEMBER 8, 2023 3.b 2023-24 COMMUNITY PROMOTION BUDGET REPORT 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 3.d SLO CHAMBER GUEST SERVICES REPORT 3.e SLO CHAMBER GRANT SUPPORT REPORTS 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 4. PRESENTATIONS 4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE Hollie West from the SLO Chamber presented the report for the public relations activities that occurred over the past month and responded to questions. Public Comment: None --End of Public Comment-- Action: No action was taken on this item. 4.b ARTOBER RECAP Molly Cano, Economic Development and Tourism Manager along with contractor team presented the results from the ARTober program and responded to questions. Public Comment: None --End of Public Comment-- Action: No action was taken on this item. 5. BUSINESS ITEMS 5.a EAT LOCAL BONUS & SLO RESTAURANT WEEK Economic Development & Tourism Manager Molly Cano presented this year's Eat Local Bonus and SLO Restaurant Week program plans and responded to inquiries. Page 6 of 30 3 Public Comment: None --End of Public Comment-- Action: No action was taken on this item. 5.b 2024-25 CULTURAL ARTS & COMMUNITY PROMOTIONS GRANT PROGRAM Economic Development & Tourism Manager Molly Cano reviewed the process, application, and scorecard for the FY 2024-25 Cultural Arts & Community Promotions Grant Program and responded to inquiries. Public Comment: None --End of Public Comment-- Action: No action was taken on this item. 6. PCC LIAISON REPORTS AND COMMUNICATION 6.a GRANT SUPPORT LIAISON REPORT – Liaison Assignments 6.b COMMITTEE OUTREACH UPDATE – Committee Report 6.c TBID BOARD REPORT – TBID Meeting Minutes: November 8, 2023 Economic Development & Tourism Manager Molly Cano indicated that the Board didn't meet due to lack of a quorum. The meeting was rescheduled to December 18, 2023. 6.d TOURISM PROGRAM UPDATE – Staff Report Economic Development & Tourism Manager Molly Cano provided an update on the Tourism Program. 7. ADJOURNMENT The meeting was adjourned at 7:22 p.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for January 10, 2024 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 7 of 30 4 Page 8 of 30 Community Promotions Budget 2023-24 Budget 2023-24 Amount Budget 411,735$ Total Budget 411,735$ Expenditure Last Updated 1/5/2024 Expenditure Allocated Committed/Expended Available Balance Contractor Grant Funding 100,000$ 100,000$ -$ GIA Recipients Grant Promotional Support Contract 30,000$ 30,000$ Chamber of Commerce Community Placemaking & Recovery Projects 53,243$ 22,000$ 31,243$ Various Visitor Services Contract 121,275$ 121,275$ Chamber of Commerce Public Relations Contract 50,000$ 50,000$ Chamber of Commerce Printed Maps 7,500$ -$ 7,500$ Chamber of Commerce Support Cost 5,000$ -$ 5,000$ City Administration Administration 44,735$ 44,735$ City Administration Total 411,753$ 368,010$ 43,743$ Page 9 of 30 Page 10 of 30 Report to City of SLO – TBID and PCC Public Relations Contract December 2023 PR ACTIVITY Implementation/Proactive Work Hosted travel writer Erica Zazo Continued planning for travel writer Matthew Meltzer's upcoming visit Continued planning for travel writer E'Louise Ondash's upcoming visit Implemented communications/PR copy and strategy for Buy Local Bonus Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Responsive leads Pitched "Best Trails in California" and "Zero-Kilometer Culinary" story ideas to Visit California Pitched "Off Season Road Trips", "Holidays", "Shop Small" and "Food & Drink" to Central Coast Tourism Council Partnerships Continued planning for SoCal Spring Media Mission with DCI Continued planning for group FAM during the Film Festival with DCI and SLO International Film Festival Coordinated with the City and Downtown SLO on holiday happenings and local promotions Attended a Visit SLO CAL regional PR mixer Continue planning for Eat Local Bonus in partnership with the City, Verdin and Badger Branding Continue planning for Restaurant Week in partnership with the City, Verdin and Badger Branding PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF ESSENCE 9 New Black-Owned Restaurants To Visit In 2024 3,520,000 $660.54 Culinary PROACTIVE PITCHING IN PARTNERSHIP W/DCI VISIT CALIFORNIA Zero Kilometer Culinary Experiences 230,243.00 Culinary PROACTIVE PITCHING VISIT CALIFORNIA Best Culinary and Outdoor Trails in California 230,243.00 Outdoor PROACTIVE PITCHING TRAVEL + LEISURE These Are the Best New Places to Eat Drink, and Stay in California Wine Country 11,990,000.00 $2,285.81 Beer/Wine AFAR 8 Unmissable Places in California to Make the Most of Your Trip 1,430,000.00 $94.94 Cultural WORLD ATLAS 11 Most Underrated Towns In California To Take A Trip To 5,080,000.00 $305.33 Cultural CALFORNIA UNPUBLISHED Best Stops on the Pacific Coast Highway: A Friendly Guide 14,000.00 $0.68 Cultural CALFORNIA UNPUBLISHED San Luis Obispo County Wineries: A Guide to the Best Tasting Experiences 14,000.00 $0.68 Beer/Wine TRAVEL DREAMS MAGAZINE The Best Travel Stories Throughout the U.S. and the World 8,000.00 $0.22 Cultural MUSTANG NEWS SLO becomes one of 119 cities on global 'A List' for climate action 7,500.00 $303.57 Sustainability THE TRAVEL 10 Scenic Train Trips To Take From Los Angeles 2,670,000.00 $97.51 Sustainability A-Z ANIMALS Discover a Place in the U.S. Known as 'Bubblegum Alley'1,650,000.00 $379.04 Cultural VACATION IDEA 25 Best Small Town Weekend Getaways 879,000.00 $184.43 Cultural KSBY Community members head to downtown SLO for last-minute holiday shopping 478,000 $19.77 Support Local TOTALS 14 28,200,986.00 $4,332.52 TOTAL YTD 848,536,692.00 $508,968.31 84 876,737,678.00 $513,300.83 Page 11 of 30 Page 12 of 30 Dec Nov Dec 2022 2023 2023 Asia 0% Walk‐ins 14,602 6,242 14,148 Europe 45% Phone Calls 1,215 173 563 Australia/NZ 3% Emails & Digital 1,524 1,389 2,073 UK 27% N. America 18% C. America 0% Dec Nov Dec S. America 0% 2022 2023 2023 Calls 72 26 20 West Coast 18% Southwest 11% Midwest 21% Dec Nov Dec South 21% 2022 2023 2023 East Coast 29% Referrals 986 56 39 Northern CA 29% Central Coast 41% Dec Nov Dec Central Valley 4% 2022 2023 2023 Desert 0% Email 62 154 81 Southern CA 25% Phone Calls 224 211 101 Dec Dec Dec 2022 2023 2023 YTD Fulfilled N/A 18 VisitSLO.com 12 306 VISITOR CENTER ACTIVATIONS No external activations VISITOR CENTER HIGHLIGHTS 1) Buy Local Bonus Program ‐ full tilt! 3) Lots of visitors beyond the Buy Local Bonus customers 2) Qualifying businesses and getting those gift cards INFORMATION REQUESTS EVENTS SHARED REPORT TO CITY OF SLO ‐ TBID & PCC GUEST SERVICES CONTRACT DECEMBER 2023 DEMOGRAPHIC SNAPSHOT International Travelers VISITOR INTERACTION CALLS TO 877‐SLO‐TOWN HOTEL REFERRALS HOTEL AVAILABILITY TRACKER Domestic Travelers California Travelers Page 13 of 30 Page 14 of 30 December 2023 Grants-in-Aid and Cultural Arts &Community Promotions Marketing Support Activity Organization Event EC PR PC VC SM MTG ST HD DS RACE Matters SLO County Belonging 2023:Braiding Water X X Central Coast Shakespeare Festival Love's Labor Lost X X X Orchestra Novo Orchestra Novo Goes Hollywood,Pops ON The Sequel X X SLO Symphony SLO Symphony 2023-2024 Classics Season X X X X Festival Mozaic Mozart in the Mission X X X Hospice SLO County Light Up A Life X X X X Central Coast Roller Derby (CCRD,Inc.) Central Coast Roller Derby 2023 Home Bouts X X X X Downtown SLO 27th Annual Concerts in the Plaza X X X X San Luis Obispo Master Chorale Chants Encounter;Holiday Festival; All-Night Vigil X X X X X SLO Overdose Awareness Day SLO Overdose Awareness Day X X X X Cal Poly Corporation (on behalf of Cal Poly Arts)Cal Poly Arts Jazz Series X Canzona Women's Ensemble Weaving Women's Voices Central Coast Ag Network dba City Farm SLO 3rd Annual Sheep Shearing Shindig X X Civic Ballet of SLO West Side Story Five Cities Diversity Coalition DBA Diversity Coalition of SLO County Women of Color Symposium Foundation of the Performing Arts Center NORTH:The Musical X History Center of SLO County Opening Day at the Dallidet Saint Andrew Greek Orthodox Church San Luis Obispo Greek Festival Page 15 of 30 SLO Beaver Brigade 2nd Annual SLO County Beaver Festival X X X SLO Climate Coalition SLO County Earth Day Fair SLO International Film Festival SLO International Film Festival SLO Museum of Art Adam Parker Smith Exhibition X SLO Repertory Theatre Beehive -The 60s Musical Black is current month,gray is past work White boxes are GIA recipients,gray boxes are CACP recipients Boxes marked with "D"indicate that recipients knew about service and declined to utilize. 23 Total;15 served to date or in progress EC-Confirmed/added event(s)in local Event Calendars, including:SLO CAL,SLO Chamber,SLO Happenings PR-Included event(s)in seasonal Press Release sent to local/regional media outlets PC-Spoke with recipient(s)via Phone Call to review/discuss promotional opportunities and answer questions VC-Prominently displayed printed promotional materials in Visitor Center;brochures,posters,etc. SM-Promoted event(s)on SLO Chamber Social Media channels via press release from recipients MTG-Met with Groups in person and offered public relations advice and support ST-Sold/are currently selling Tickets for event(s) through the Visitor Center HD -Included printed promotional material in Hotel Distribution DS -Recipient Declined Services Page 16 of 30 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 Change +/- to previous FY July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,300,061$ 1,244,066$ -4.3% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,089,326$ 1,035,032$ -5.0% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,040,391$ 1,006,918$ -3.2% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 986,882$ 986,381$ -0.1% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 772,110$ 620,039$ -19.7%missing 7 hotels December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 630,527$ January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 526,691$ February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 718,467$ March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 805,947$ April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,057,701$ May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,444$ June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,147,826$ Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 10,986,373$ 4,892,437$ 2022-23 2023-24 Change +/-2022-23 2023-24 Change +/-2022-23 2023-24 Change +/- July 82.6 83.5 1.1%206.04 199.85 -3.0%170.2 166.97 -1.9% August 75.8 74 -2.4%191.58 190.04 -0.8%145.18 140.59 -3.2% September 72.7 71.2 -2.1%192.94 194.69 0.9%140.26 138.57 -1.2% October 69.9 70.1 0.3%182.95 184.24 0.7%127.88 129.19 1.0% November 61.6 62.7 1.8%168.42 164.58 -2.3%103.79 103.23 -0.5% December 54.2 167.13 90.6 January 50.4 136.70 68.90 February 66 157.11 103.64 March 64.1 159.05 101.91 April 74.0 188.24 141.32 May 67.5 181.38 122.36 June 74.2 206.77 153.52 Total/Average 67.75 0.00 178.19$ -0.01 122.46$ -0.01 Updated: 1/04/2024 Occupancy ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison Page 17 of 30 Page 18 of 30 January 5,2024 Support Local Support Local Stat Report Summary: For Support Local,a focus during Q2 was Buy Local Bonus.For this campaign,Social Media,New Times Gift Guide,KSBY,and The Tribune were the paid media tactics implemented.Instagram had a high number of overall impressions and clicks.Although the CTR is below the benchmark of 1%,this number is still positive due to the demographic that typically consumes reels has a lower propensity to click and the total clicks are high.For a reel targeted to a wider age range,the CTR is higher than what would have been projected.The KSBY homepage takeover and digital ads saw high engagements,with a total of 157 clicks and a clickthrough rate of .15%which is within the industry average.The Tribune saw a high number of impressions,with 185 clicks and a CTR just under the industry benchmark at .09%. In addition to eorts related to Buy Local Bonus,the remaining three neighborhood videos were completed,LoHi,Laguna,and Airport as well as a bonus Downtown video.In addition to adding these to the website there was also a website content refresh. Paid Media Buy Local Bonus Instagram Reel Channel Impressions Clicks CTR Instagram 258,050 1,728 0.67% Buy Local Bonus New Times Gift Guide Dates Circulation Reach Digital Impressions 11/16 25,000 62,500 physical 5,000 Page 19 of 30 Buy Local Bonus KSBY Creative Impressions Clicks CTR Home Page Display Ads 58,021 82 0.14% Home Page Combo 31,289 52 0.17% Home Page Wallpaper 13,322 23 0.17% Run of Platform Display Ads 9,766 9 0.09% Total Campaign Summary: ●Impressions:112,398 ●Clicks:166 ●CTR:0.15% Buy Local Bonus Tribune Impressions Clicks CTR 211,742 185 0.09% Page 20 of 30 Creative Buy Local Bonus Instagram Post Buy Local Bonus Instagram Story Buy Local Bonus Instagram Reel Page 21 of 30 Headline:It’s that time of year again,shop local and support small!🎁✨ Copy:Discover the magic of San Luis Obispo by purchasing unique,hand-crafted gifts from our amazing local businesses.Now through December 24th,shop for all your gifts and gadgets right here in our community 🌟 Spend $100 or more and unlock a $25 gift card for another beloved local spot!🤑💸Head over to the @slochamber Visitor Center with your receipts and claim your well-deserved reward 🤩💖 Head to slocity.org/buylocalbonus or check out our LinkinBio for 12 Days of Free Parking @downtownslo,Buy Local Bonus details,and other deals!☝😍 Limited supplies available,so don’t miss out on keeping SLO special!🤩✨ Page 22 of 30 Buy Local Bonus New Times Gift Guide Buy Local Bonus KSBY Page 23 of 30 Buy Local Bonus Tribune Neighborhood Campaign LoHi Airport Page 24 of 30 Laguna Downtown Page 25 of 30 Page 26 of 30 1 Tourism Business Improvement District Board Minutes December 18, 2023, 10:00 a.m. City Hall, 990 Palm Street, San Luis Obispo TBID Board Present: Member Lori Keller, Member Winston Newland, Member Nipool Patel, Member Prashant Patel, Vice Chair Lydia Bates, Chair Clint Pearce TBID Board Absent: Member Sandy Sandoval City Staff Present: Economic Development & Tourism Manager Molly Cano, Tourism & Community Promotions Manager Jacqui Clark- Charlesworth _____________________________________________________________________ 1. CALL TO ORDER A Special Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on December 18, 2023 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Motion By Member Patel Second By Member Keller To approve Consent Items 3a to 3g. Ayes (6): Member Keller, Member Newland, Member Nipool Patel, Member Patel, Vice Chair Bates, and Chair Pearce CARRIED (6 to 0) Page 27 of 30 2 3.a MINUTES OF TBID REGULAR MEETING ON NOVEMBER 8, 2023 3.b SMITH TRAVEL REPORT (STR) 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 3.f NOBLE STUDIOS & DCI MARKETING MONTHLY REPORT 3.g BADGER BRANDING ORGANIC SOCIAL REPORT 4. BUSINESS ITEMS 4.a MARKETING SERVICES RFP APPROVAL Economic Development & Tourism Manager Molly Cano presented the staff report and responded to inquiries. Public Comment: Kristen Carlson, Visit SLOCAL --End of Public Comment-- Motion By Member Keller Second By Vice Chair Bates To approve the draft RFP as discussed and changed, with content marketing services removed and proactive public relation to additional service. Ayes (6): Member Keller, Member Newland, Member Nipool Patel, Member Patel, Vice Chair Bates, and Chair Pearce Absent (1): Member Sandoval CARRIED (6 to 0) 4.b MIDWEEKEND PROMOTION Hayley Corbett, and Dani Winter, Noble Studios presented the report and responded to inquiries. Public Comment: None --End of Public Comment-- Page 28 of 30 3 Motion By Vice Chair Bates Second By Member Nipool Patel To approve the Midweekend Promotion campaign with the inclusion of $11,500 for paid media with Travelzoo. Ayes (6): Member Keller, Member Newland, Member Nipool Patel, Member Patel, Vice Chair Bates, and Chair Pearce Absent (1): Member Sandoval CARRIED (6 to 0) 4.c PHOTOGRAPHY PROJECT Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- Motion By Member Keller Second By Vice Chair Bates To approve funding additional work with Brittany App in an amount not to exceed $20,000. Ayes (6): Member Keller, Member Newland, Member Nipool Patel, Member Patel, Vice Chair Bates, and Chair Pearce Absent (1): Member Sandoval CARRIED (6 to 0) 4.d VISIT SLO CAL IPW CO-OP Economic Development & Tourism Manager Molly Cano presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- Page 29 of 30 4 Motion By Member Newland Second By Member Nipool Patel To approve the budget for the Visit SLO CAL IPW Co-op. Ayes (6): Member Keller, Member Newland, Member Nipool Patel, Member Patel, Vice Chair Bates, and Chair Pearce Absent (1): Member Sandoval CARRIED (6 to 0) 5. TBID LIAISON REPORTS AND COMMUNICATION 5.a HOTELIER UPDATE – LIAISON REPORTS 5.b PCC UPDATE – LIAISON REPORT Economic Development & Tourism Manager Molly Cano provided a brief update on PCC activities. 5.c VISIT SLO CAL UPDATE – LIAISON REPORT Chair Pearce provided a brief update on Visit SLO CAL activities. 5.d TOURISM PROGRAM UPDATE – STAFF REPORT Economic Development & Tourism Manager Molly Cano provided a brief update on the tourism programs. 6. ADJOURNMENT The meeting was adjourned at 11:33 a.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for January 1 0, 2024 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 30 of 30