HomeMy WebLinkAbout03-13-2024 PCC Agenda Packet
Promotional Coordinating Committee
AGENDA
Wednesday, March 13, 2024, 5:30 p.m.
City Hall, 990 Palm Street, San Luis Obispo
The Promotional Coordinating Committee holds in-person meetings. Zoom participation will not be
supported at this time.
INSTRUCTIONS FOR PUBLIC COMMENT:
Public Comment prior to the meeting (must be received 3 hours in advance of the meeting):
Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990
Palm Street, San Luis Obispo, California, 93401.
Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your
email, please include the date of the meeting and the item number (if applicable). Emails will not
be read aloud during the meeting.
Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the
agenda item number you are calling about, and leave your comment. Verbal comments must be
limited to 3 minutes. Voicemails will not be played during the meeting.
*All correspondence will be archived and distributed to members, however, submissions received
after the deadline may not be processed until the following day.
Public Comment during the meeting:
Meetings are held in-person. To provide public comment during the meeting, you must be
present at the meeting location.
Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy,
Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire
to utilize electronic visual aids to supplement their oral presentation are encouraged to provide
display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the
City Clerk's Office at cityclerk@slocity.org or (805) 781-7114.
Pages
1.CALL TO ORDER
Chair Welch will call the Regular Meeting of the Promotional Coordinating
Committee to order.
2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
At this time, people may address the Committee about items not on the agenda.
Comments are limited to three minutes per person. Items raised at this time are
generally referred to staff and, if action by the Committee is necessary, may be
scheduled for a future meeting.
3.CONSENT
3.a MINUTES OF THE REGULAR MEETING ON JANUARY 10, 2024 5
3.b 2023-24 COMMUNITY PROMOTION BUDGET REPORT 9
3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORTS 11
3.d SLO CHAMBER GUEST SERVICES REPORTS 15
3.e SLO CHAMBER GIA SUPPORT REPORTS 19
3.f TRANSIENT OCCUPANCY TAX (TOT) REPORTS 23
4.PRESENTATIONS
4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATES (10 MIN)
Representative from the SLO Chamber will present the report for the
public relations activities that occurred over the past two months.
4.b BUY LOCAL BONUS RECAP (20 MIN)
Staff and contractors will present the results from the Buy Local Bonus
program.
4.c EAT LOCAL BONUS & SLO RESTAURANT WEEK RECAP (20 MIN)
Staff and contractors will present the results from the Eat Local Bonus &
SLO Restaurant Week program.
5.BUSINESS ITEMS
5.a PCC CHAIR & VICE-CHAIR APPOINTMENTS (10 MIN)
The committee will appoint a Chair and Vice-Chair for the term of April
2024 to March 2025.
5.b CACP PROGRAM UPDATE (15 MIN)
Staff will present an update on the CACP Grant process and timeline.
6.PCC LIAISON REPORTS AND COMMUNICATION
6.a GIA LIAISON REPORT – Liaison Assignments
6.b COMMITTEE OUTREACH UPDATE – Committee Report
6.c TBID BOARD REPORT – TBID Meeting Minutes: January 10 and
February 14, 2024
27
6.d TOURISM PROGRAM UPDATE – Staff Report
7.ADJOURNMENT
The next Regular Meeting of the Promotional Coordinating Committee is
scheduled for April 10, 2024 at 5:30 p.m. in the Council Hearing Room at City
Hall, 990 Palm Street, San Luis Obispo.
LISTENING ASSISTIVE DEVICES are available -- see the Clerk
The City of San Luis Obispo wishes to make all of its public meetings accessible
to the public. Upon request, this agenda will be made available in appropriate
alternative formats to persons with disabilities. Any person with a disability who
requires a modification or accommodation in order to participate in a meeting
should direct such request to the City Clerk’s Office at (805) 781-7114 at least
48 hours before the meeting, if possible. Telecommunications Device for the
Deaf (805) 781-7410.
Agenda related writings or documents provided to the Promotional Coordinating
Committee are available for public inspection on the City’s website, under the
Public Meeting Agendas web page: https://www.slocity.org/government/mayor-
and-city-council/agendas-and-minutes. Meeting video recordings can be found
on the City’s website:
http://opengov.slocity.org/WebLink/Browse.aspx?id=61002&dbid=0&repo=CityCl
erk
1
Promotional Coordinating Committee Minutes
January 10, 2024, 5:30 p.m.
City Hall, 990 Palm Street, San Luis Obispo
PCC Members
Present:
Committee Member Maureen Forsberg, Committee Member
Clint Pearce, Committee Member John Thomas, Committee
Member Anni Wang, Vice Chair Lori Lerian, Chair Samantha
Welch
PCC Members Absent: Committee Member Robin Wolf
City Staff Present: Economic Development & Tourism Manager Molly Cano,
Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth, City Clerk Teresa Purrington
_____________________________________________________________________
1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee
was called to order on January 10, 2024 at 5:31 p.m. in the Council Hearing
Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Welch.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment--
3. CONSENT
Motion By Vice Chair Lerian
Second By Committee Member Wang
To approve Consent Items 3a through 3f.
Ayes (6): Committee Member Forsberg, Committee Member Pearce, Committee
Member Thomas, Committee Member Wang, Vice Chair Lerian, and Chair Welch
Absent (1): Committee Member Wolf
CARRIED (6 to 0)
Page 5 of 34
2
3.a MINUTES OF THE REGULAR MEETING ON DECEMBER 13, 2023.
3.b 2023-24 COMMUNITY PROMOTION BUDGET REPORT
3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT
3.d SLO CHAMBER GUEST SERVICES REPORT
3.e SLO CHAMBER GIA SUPPORT REPORTS
3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT
4. PRESENTATIONS
4.a SUPPORT LOCAL QUARTER REPORT
Ashley Scarcella, Verdin presented the second quarter report for the
Support Local Marketing activities.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
4.b PUBLIC RELATIONS, GIA SUPPORT, AND VISITOR SERVICES
QUARTER REPORT
Jim Dantona and Hollie West, SLO Chamber presented the second
quarter report on the Visitor Services Center, GIA, and Public Relations.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
5. BUSINESS ITEMS
5.a CACP GRANT PROGRAM UPDATE APPROVAL
The Committee reviewed and approved the components of the grant
program for FY 24-25.
Public Comment:
None
--End of Public Comment--
Page 6 of 34
3
Action: By consensus, the Committee approved the 24-25 CACP Grant
Program and canceled the February 14, 2024 PCC meeting. A mandatory
informational session for interested applicants will be held on February 8,
2024.
5.b EAT LOCAL BONUS & SLO RESTAURANT WEEK UPDATES
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented an update on Eat Local Bonus and SLO Restaurant Week and
responded to inquiries.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
5.c LUNAR NEW YEAR PROGRAM UPDATE
Amber Karson, Karson Butler Events presented the program plan for the
Lunar New Year Activation and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Motion By Committee Member Pearce
Second By Committee Member Wang
To approve funding of $15,000 from community placemaking and recovery
projects for a drone show at the end of the Lunar New Year Celebration.
Ayes (6): Committee Member Forsberg, Committee Member Pearce,
Committee Member Thomas, Committee Member Wang, Vice Chair
Lerian, and Chair Welch
Absent (1): Committee Member Wolf
CARRIED (6 to 0)
6. PCC LIAISON REPORTS AND COMMUNICATION
6.a GIA LIAISON REPORT – Liaison Assignments
6.b COMMITTEE OUTREACH UPDATE – Committee Report
6.c TBID BOARD REPORT – TBID Special Meeting Minutes: December 18,
2023
Page 7 of 34
4
Committee Member Pearce provided an update on items the TBID has
been working on.
6.d TOURISM PROGRAM UPDATE – Staff Report
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided an update on the Tourism Program.
7. ADJOURNMENT
The meeting was adjourned at 7:29 p.m. The next Regular Meeting of the
Promotional Coordinating Committee is scheduled for March 13, 2024 at 5:30
p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis
Obispo.
APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X
Page 8 of 34
Community Promotions Budget 2023-24
Budget 2023-24 Amount
Budget 411,735$
Total Budget 411,735$
Expenditure Last Updated 3/7/2024
Expenditure Allocated Committed/Expended
Available
Balance Contractor
Grant Funding 100,000$ 100,000$ -$ GIA Recipients
Grant Promotional Support Contract 30,000$ 30,000$ Chamber of Commerce
Community Placemaking & Recovery Projects 53,243$ 37,000$ 16,243$ Various
Visitor Services Contract 121,275$ 121,275$ Chamber of Commerce
Public Relations Contract 50,000$ 50,000$ Chamber of Commerce
Printed Maps 7,500$ -$ 7,500$ Chamber of Commerce
Support Cost 5,000$ -$ 5,000$ City Administration
Administration 44,735$ 44,735$ City Administration
Total 411,753$ 383,010$ 28,743$
Page 9 of 34
Page 10 of 34
Report to City of SLO – TBID and PCC
Public Relations Contract
January 2024
PR ACTIVITY
Implementation/Proactive Work
Hosted travel writer E'Louise Ondash
Continued planning for travel writer Alexa Mellardo's upcoming visit
Implemented communications/PR copy and strategy for SLO Restaurant Week
Implemented communications/PR copy and strategy for Eat Local Bonus
Implemented communications/PR copy and strategy for Lunar New Year Palm Street Block Party
Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign
Responsive leads
Pitched "Will You Be My Valentine?", "All Things Golden" and "Golfer's Paradise" story ideas to Visit California
Partnerships
Continued planning for SoCal Spring Media Mission with DCI
Continued planning for group FAM during the Film Festival with DCI and SLO International Film Festival
Began planning for Mdiweekend in partnership with the City
PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF
WESTWAYS San Luis Obispo, much more than a college town 4,900,000.00 Cultural MEDIA HOSTING IN PARTNERSHIP W/DCI
BACKPACKER The Best Hiking Destinations for Every Month in 2024 666,000.00 $144.82 Outdoor MEDIA HOSTING IN PARTNERSHIP W/DCI
A-TOWN DAILY NEWS Spend $100, get $25 at local restaurants with city of SLO's bonus program 1,000.00 Support Local PROACTIVE PITCHING
PASO ROBLES DAILY NEWS Spend $100, get $25 at local restaurants with City of SLO’s bonus program 85,000.00 $6.39 Support Local PROACTIVE PITCHING
KSBY Dine out and get gift cards back: SLO launches Eat Local Bonus program 478,000.00 $39.54 Support Local PROACTIVE PITCHING
PASO ROBLES DAILY NEWS Diverse cultural offerings revealed in San Luis Obispo's event lineup 85,000.00 $6.39 Cultural PROACTIVE PITCHING
PATCH Local Event: SLO Restaurant Week 2024: San Luis Obispo 13,350,000 $1,370.29 Support Local PROACTIVE PITCHING
KSBY Dozens of San Luis Obispo restaurants offering deals for SLO Restaurant Week 478,000.00 $39.54 Support Local PROACTIVE PITCHING
YAHOO NEWS Go out to eat in SLO, earn a gift card. Dining bonus is back and here's how it works 180,340,000 $156,947.30 Support Local PROACTIVE PITCHING
THE TRIBUNE Go out to eat in SLO, earn a gift card. Dining bonus is back and here’s how it works Read more at: https://www.sanluisobispo.com/entertainment/restaurants/article284090893.html#storylink=cpy21,000.00 $2,668.27 Support Local PROACTIVE PITCHING
PASO ROBLES DAILY NEWS Diverse cultural offerings revealed in San Luis Obispo's event lineup 85,000.00 $6.39 Cultural PROACTIVE PITCHING
PASO ROBLES DAILY NEWS Lunar New Year celebration planned this February in San Luis Obispo 85,000.00 $6.39 Cultural PROACTIVE PITCHING
A-TOWN DAILY NEWS Lunar New Year celebration planned this February in San Luis Obispo 1,000.00 Cultural PROACTIVE PITCHING
YAHOO NEWS SLO to celebrate 150th birthday of Ah Louis Store with a block party and drone show 180,340,000 $156,947.30 Cultural PROACTIVE PITCHING
THE TRIBUNE SLO to celebrate 150th birthday of Ah Louis Store with a block party and drone show 21,000.00 $2,668.27 Cultural PROACTIVE PITCHING
KSBY How SLO's Buy Local Bonus program brought nearly $950,000 to local retailers in just 30 days 478,000.00 $39.54 Support Local PROACTIVE PITCHING
TRAVEL DREAMS MAGAZINE California Town Pays Homage to its Chinese Settlers during Lunar New Year Block Party 4,000.00 $0.22 Cultural PROACTIVE PITCHING
TIMES OF INDIA California's guide to the best culinary and drink trails 31,130,000.00 $2,007.65 Beer/Wine RESPONSIVE PITCHING
WORLD ATLAS 6 Best Towns in Southern California to Visit in 2024 5,080,000.00 $305.33 Cultural
BON TRAVELER The Best Family-Friendly Hotels in California 70,000.00 $6.19 Family
VISIT CALIFORNIA 6 Secret California Bars 230,243.00 Beer/Wine
INSIDE THE TRAVEL LAB How to Plan Your San Francisco to Santa Barbara Road Trip 39,000.00 $1.34 Cultural
CALIFORNIA UNPUBLISHED Things to Do in Central California: A Guide to the Best Activities and Attractions 14,000.00 $0.68 Cultural
EXPLORE This Vintage-Charmed Inn Is Sure To Leave You Swooning On Valentine's Day 632,000.00 $0.12 Cultural
TOTALS
25 418,613,243.00 $323,211.96
TOTAL YTD 876,737,678.00 $513,300.83
109 1,295,350,921.00 $836,512.79
Page 11 of 34
Page 12 of 34
Report to City of SLO – TBID and PCC
Public Relations Contract
February 2024
PR ACTIVITY
Implementation/Proactive Work
Continued planning for travel writer Alexa Mellardo's upcoming visit
Updated Visit SLO Media Page
Distributed 2 press releases: Midweekend launch on February 1 and Eat Local Bonus/Restaurant Week results on February 27
Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign
Responsive leads
Pitched "Women's History Month", "Sustainable Superblooms", "Midweekend" and "The Great Indoors" story ideas to Visit California
Pitched "Family & Multigenerational Travel Travel Opportunities", "Sustainable Travel & Alternative Transportation", "Outdoor Activities and Highlights" and Agritourism & Farm Offerings" to CCTC
Partnerships
Continued planning for SoCal Spring Media Mission with DCI
Began working with Badger Branding on Downtown Neighborhood Map
Particpated in working session with the City, Noble Studios and Badger Branding
Met with Cision team to go over mid-year software review
Continued working with the City, DCI, Hotel SLO and the SLO International Film Festival to plan The Art of SLO(wing) Down group media trip
Met with Visit SLO CAL team to discuss hosting partnerships
PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF
THE COAST NEWS No car, no problem in San Luis Obispo 101,000.00 $11.20 Sustainability MEDIA HOSTING
SANTA BARBARA INDEPENDENT ONLINE S.L.O.-cation 218,000 $61.14 Cultural MEDIA HOSTING
PASTE The 10 Best Road Trips from Los Angeles 2,790,000.00 $663.15 Cultural MEDIA HOSTING IN PARTNERSHIP W/DCI
TRAVEL DREAMS MAGAZINE San Luis Obispo, California, Is Giving Visitors $100 Cash For a Winter Midweek Stay 8,000.00 $0.22 Support Local PROACTIVE PITCHING IN PARTNERSHIP W/DCI
TRAVEL + LEISURE I've Lived in California All My Life — and These Are the Most Underrated Destinations in the Golden State 15,298,774.00 $141,513.00 Cultural PROACTIVE PITCHING IN PARTNERSHIP W/DCI
TAKING THE KIDS Visit SLO-Cal and get a Benjamin 5,000.00 $0.42 Support Local PROACTIVE PITCHING IN PARTNERSHIP W/DCI
MUSTANG NEWS SLO Buy Local Bonus Program injects nearly $1 million into local economy 500.00 $0.12 Support Local PROACTIVE PITCHING
KCBX San Luis Obispo celebrates Lunar New Year and historic building 22,000.00 $1.21 Cultural PROACTIVE PITCHING
YAHOO LIFESTYLE SLO recognized for water conservation - and it's one of few in nation to get top honor 180,340,000.00 $34,344.70 Sustainability
YAHOO NEWS Boutique hotel in downtown SLO reopens with new owners — and a cocktail bar on the way 180,340,000.00 $34,344.70 Cultural
USA TODAY 10 family-friendly winter weekend getaways in the US 66,340,000.00 $15,188.24 Family
TIMEOUT This is the most popular hidden gem in the U.S.19,000,000.00 $895.51 Cultural
AOL 10 family-friendly winter weekend getaways in the US 16,640,000.00 $6,664.08 Family
FLIPBOARD 3 Day San Luis Obispo Itinerary - Best Hidden Gems In San Luis Obispo, California + Famous Things To Do – Travel With Me 24 X 73,760,000.00 $298.16 Cultural
TRAVEL LEMMING Where to Stay in San Luis Obispo (By an Area Local)1,170,000.00 $77.56 Cultural
TRAVEL LEMMING 19 Best California Breweries (By a Local)1,170,000.00 $77.56 Beer/Wine
AFAR The Ultimate Trip Ideas for Travelers in California 1,430,000.00 $94.94 Cultural
KSBY Public art installations continue development in San Luis Obispo 478,000.00 $39.54 Cultural
THE TRIBUNE Crowds pack downtown SLO as block party celebrates Lunar New Year with drone light show 21,000.00 $2,668.27 Support Local
GOOD MEN PROJECT 5 Romantic Road Trips for Couples This Valentine's Day 691,000.00 $42.45 Cultural
FINE HOMES AND LIVING Discovering San Luis Obispo's Most Enchanting Wedding Venues 50,000.00 $1.93 Cultural
TOTALS
21 489,873,274.00 $236,988.10
TOTAL YTD 1,295,350,921.00 $836,512.79
109 1,785,224,195.00 $1,073,500.89
Page 13 of 34
Page 14 of 34
Jan Dec Jan
2023 2023 2024 Asia 0%
Walk-ins 9,551 14,148 10,931 Europe 33%
Phone Calls 826 563 616 Australia/NZ 0%
Emails & Digital 1,385 2,073 1,587 UK 22%
N. America 33%
C. America 0%
Jan Dec Jan S. America 11%
2023 2023 2024
Calls 72 20 46 West Coast 22%
Southwest 0%
Midwest 39%
Jan Dec Jan South 6%
2023 2023 2024 East Coast 33%
Referrals 1,157 39 42
Northern CA 12%
Central Coast 77%
Jan Dec Jan Central Valley 1%
2023 2023 2024 Desert 1%
Email 81 81 94 Southern CA 9%
Phone Calls 257 101 82
Jan Jan Jan
2023 2024 2024 YTD
Fulfilled N/A 22 VisitSLO.com 17 17
INFORMATION REQUESTS EVENTS SHARED
REPORT TO CITY OF SLO - TBID & PCC
GUEST SERVICES CONTRACT
JANUARY 2024
DEMOGRAPHIC SNAPSHOT
International Travelers
VISITOR INTERACTION
CALLS TO 877-SLO-TOWN
HOTEL REFERRALS
HOTEL AVAILABILITY TRACKER
Domestic Travelers
California Travelers
VISITOR CENTER ACTIVATIONS
No external activations
VISITOR CENTER HIGHLIGHTS
1) Eat Local Bonus Program - full tilt!
3) Supporting Restaurant week
2) Getting those next set of gift cards
Page 15 of 34
REPORT TO CITY OF SLO - TBID & PCC
GUEST SERVICES CONTRACT
JANUARY 2024
Page 16 of 34
Feb Jan Feb
2023 2024 2024 Asia 14%
Walk‐ins 5,495 10,931 5,276 Europe 59%
Phone Calls 535 616 206 Australia/NZ 3%
Emails & Digital 925 1,587 979 UK 3%
N. America 14%
C. America 0%
Feb Jan Feb S. America 7%
2023 2024 2024
Calls 92 46 42 West Coast 31%
Southwest 6%
Midwest 28%
Feb Jan Feb South 11%
2023 2024 2024 East Coast 24%
Referrals 936 42 25
Northern CA 24%
Central Coast 61%
Feb Jan Feb Central Valley 2%
2023 2024 2024 Desert 0%
Email 91 81 112 Southern CA 13%
Phone Calls 286 101 124
Feb Feb Feb
2023 2024 2024 YTD
Fulfilled N/A 5 VisitSLO.com 17 34
VISITOR CENTER ACTIVATIONS
No external activations
VISITOR CENTER HIGHLIGHTS
1) Starting the MidWeekend travelers program
3) Helping the snowbirds find their way around SLO
2) Bringing some new team members in to the VC
INFORMATION REQUESTS EVENTS SHARED
REPORT TO CITY OF SLO ‐ TBID & PCC
GUEST SERVICES CONTRACT
FEBRUARY 2024
DEMOGRAPHIC SNAPSHOT
International Travelers
VISITOR INTERACTION
CALLS TO 877‐SLO‐TOWN
HOTEL REFERRALS
HOTEL AVAILABILITY TRACKER
Domestic Travelers
California Travelers
Page 17 of 34
Page 18 of 34
January 2024 Grants-in-Aid and Cultural Arts &Community Promotions
Marketing Support Activity
Organization Event EC PR PC VC SM MTG ST HD DS
RACE Matters SLO County Belonging 2023:Braiding Water X X
Central Coast Shakespeare
Festival Love's Labor Lost X X X
Orchestra Novo
Orchestra Novo Goes Hollywood,Pops
ON The Sequel X X
SLO Symphony
SLO Symphony 2023-2024 Classics
Season X X X X
Festival Mozaic Mozart in the Mission X X X
Hospice SLO County Light Up A Life X X X X
Central Coast Roller Derby
(CCRD,Inc.)
Central Coast Roller Derby 2023 Home
Bouts X X X X
Downtown SLO 27th Annual Concerts in the Plaza X X X X
San Luis Obispo Master
Chorale
Chants Encounter;Holiday Festival;
All-Night Vigil X X X X X
SLO Overdose Awareness Day SLO Overdose Awareness Day X X X X
Cal Poly Corporation (on
behalf of Cal Poly Arts)Cal Poly Arts Jazz Series X
Canzona Women's Ensemble Weaving Women's Voices X X X X X
Central Coast Ag Network dba
City Farm SLO 3rd Annual Sheep Shearing Shindig X X
Civic Ballet of SLO West Side Story
Five Cities Diversity Coalition
DBA Diversity Coalition of SLO
County Women of Color Symposium
Foundation of the Performing
Arts Center NORTH:The Musical X
History Center of SLO County Opening Day at the Dallidet X
Saint Andrew Greek Orthodox
Church San Luis Obispo Greek Festival
Page 19 of 34
SLO Beaver Brigade
2nd Annual SLO County Beaver
Festival X X X
SLO Climate Coalition SLO County Earth Day Fair
SLO International Film Festival SLO International Film Festival
SLO Museum of Art Adam Parker Smith Exhibition X
SLO Repertory Theatre Beehive -The 60s Musical
Black is current month,gray is past work
White boxes are GIA recipients,gray boxes are CACP
recipients
Boxes marked with "D"indicate that recipients knew about
service and declined to utilize.
23 Total;15 served to date or in progress
EC-Confirmed/added event(s)in local Event Calendars,
including:SLO CAL,SLO Chamber,SLO Happenings
PR-Included event(s)in seasonal Press Release sent to
local/regional media outlets
PC-Spoke with recipient(s)via Phone Call to
review/discuss promotional opportunities and answer
questions
VC-Prominently displayed printed promotional materials in
Visitor Center;brochures,posters,etc.
SM-Promoted event(s)on SLO Chamber Social Media
channels via press release from recipients
MTG-Met with Groups in person and offered public
relations advice and support
ST-Sold/are currently selling Tickets for event(s)
through the Visitor Center
HD -Included printed promotional material in Hotel
Distribution
DS -Recipient Declined Services
Page 20 of 34
February 2024 Grants-in-Aid and Cultural Arts &Community Promotions
Marketing Support Activity
Organization Event EC PR PC VC SM MTG ST HD DS
RACE Matters SLO County Belonging 2023:Braiding Water X X
Central Coast Shakespeare
Festival Love's Labor Lost X X X
Orchestra Novo
Orchestra Novo Goes Hollywood,Pops
ON The Sequel X X
SLO Symphony
SLO Symphony 2023-2024 Classics
Season X X X X
Festival Mozaic Mozart in the Mission X X X
Hospice SLO County Light Up A Life X X X X
Central Coast Roller Derby
(CCRD,Inc.)
Central Coast Roller Derby 2023 Home
Bouts X X X X
Downtown SLO 27th Annual Concerts in the Plaza X X X X
San Luis Obispo Master
Chorale
Chants Encounter;Holiday Festival;
All-Night Vigil X X X X X
SLO Overdose Awareness Day SLO Overdose Awareness Day X X X X
Cal Poly Corporation (on
behalf of Cal Poly Arts)Cal Poly Arts Jazz Series X
Canzona Women's Ensemble Weaving Women's Voices X X X X X X
Central Coast Ag Network dba
City Farm SLO 3rd Annual Sheep Shearing Shindig X X
Civic Ballet of SLO West Side Story
Five Cities Diversity Coalition
DBA Diversity Coalition of SLO
County Women of Color Symposium X X
Foundation of the Performing
Arts Center NORTH:The Musical X
History Center of SLO County Opening Day at the Dallidet X
Saint Andrew Greek Orthodox
Church San Luis Obispo Greek Festival
Page 21 of 34
SLO Beaver Brigade
2nd Annual SLO County Beaver
Festival X X X X
SLO Climate Coalition SLO County Earth Day Fair
SLO International Film Festival SLO International Film Festival X X X
SLO Museum of Art Adam Parker Smith Exhibition X
SLO Repertory Theatre Beehive -The 60s Musical X
Black is current month,gray is past work
White boxes are GIA recipients,gray boxes are CACP
recipients
Boxes marked with "D"indicate that recipients knew about
service and declined to utilize.
23 Total;15 served to date or in progress
EC-Confirmed/added event(s)in local Event Calendars,
including:SLO CAL,SLO Chamber,SLO Happenings
PR-Included event(s)in seasonal Press Release sent to
local/regional media outlets
PC-Spoke with recipient(s)via Phone Call to
review/discuss promotional opportunities and answer
questions
VC-Prominently displayed printed promotional materials in
Visitor Center;brochures,posters,etc.
SM-Promoted event(s)on SLO Chamber Social Media
channels via press release from recipients
MTG-Met with Groups in person and offered public
relations advice and support
ST-Sold/are currently selling Tickets for event(s)
through the Visitor Center
HD -Included printed promotional material in Hotel
Distribution
DS -Recipient Declined Services
Page 22 of 34
2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24
Change +/- to
previous FY
July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,300,061$ 1,244,066$ -4.3%
August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,089,326$ 1,035,032$ -5.0%
September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,040,391$ 1,006,918$ -3.2%
October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 986,882$ 986,381$ -0.1%
November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 772,110$ 620,039$ -19.7%missing 7 hotels
December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 630,527$
January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 526,691$
February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 718,467$
March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 805,947$
April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,057,701$
May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,444$
June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,147,826$
Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 10,986,373$ 4,892,437$
2022-23 2023-24 Change +/-2022-23 2023-24 Change +/-2022-23 2023-24 Change +/-
July 82.6 83.5 1.1%206.04 199.85 -3.0%170.2 166.97 -1.9%
August 75.8 74 -2.4%191.58 190.04 -0.8%145.18 140.59 -3.2%
September 72.7 71.2 -2.1%192.94 194.69 0.9%140.26 138.57 -1.2%
October 69.9 70.1 0.3%182.95 184.24 0.7%127.88 129.19 1.0%
November 61.6 62.7 1.8%168.42 164.58 -2.3%103.79 103.23 -0.5%
December 54.2 167.13 90.6
January 50.4 136.70 68.90
February 66 157.11 103.64
March 64.1 159.05 101.91
April 74.0 188.24 141.32
May 67.5 181.38 122.36
June 74.2 206.77 153.52
Total/Average 67.75 0.00 178.19$ -0.01 122.46$ -0.01 Updated: 1/04/2024
Occupancy ADR RevPAR*Figures from Smith
Travel Research Report
TOT Comparison
Page 23 of 34
Page 24 of 34
2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24
Change +/- to
previous FY
July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,300,061$ 1,244,066$ -4.3%
August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,089,326$ 1,035,032$ -5.0%
September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,040,391$ 1,024,818$ -1.5%
October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 986,882$ 986,381$ -0.1%
November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 772,110$ 747,844$ -3.1%
December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 630,527$ 630,325$ 0.0%
January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 526,691$ 539,507$ 2.4%missing 2 hotels
February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 718,467$
March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 805,947$
April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,057,701$
May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,444$
June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,147,826$
Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 10,986,373$ 6,207,974$
2022-23 2023-24 Change +/-2022-23 2023-24 Change +/-2022-23 2023-24 Change +/-
July 82.6 83.5 1.1%206.04 199.85 -3.0%170.2 166.97 -1.9%
August 75.8 74 -2.4%191.58 190.04 -0.8%145.18 140.59 -3.2%
September 72.7 71.2 -2.1%192.94 194.69 0.9%140.26 138.57 -1.2%
October 69.9 70.1 0.3%182.95 184.24 0.7%127.88 129.19 1.0%
November 61.6 62.7 1.8%168.42 164.58 -2.3%103.79 103.23 -0.5%
December 54.1 56.5 4.4%151.40 149.65 -1.2%81.88 84.56 3.3%
January 50.4 54.3 7.7%136.18 139.69 2.6%68.59 75.79 10.5%
February 66 157.11 103.64
March 64.1 159.05 101.91
April 74.0 188.24 141.32
May 67.5 181.38 122.36
June 74.2 206.77 153.52
Total/Average 67.74 0.02 176.84$ 0.00 121.71$ 0.01 Updated: 03/07/2024
Occupancy ADR RevPAR*Figures from Smith
Travel Research Report
TOT Comparison
Page 25 of 34
Page 26 of 34
1
Tourism Business Improvement District Board Minutes
February 14, 2024, 10:00 a.m.
City Hall, 990 Palm Street, San Luis Obispo
TBID Board Present: Member Lori Keller, Member Prashant Patel, Member Sandy
Sandoval, Vice Chair Lydia Bates, Chair Clint Pearce
TBID Board Absent: Member Winston Newland, Member Nipool Patel
City Staff Present: Economic Development & Tourism Manager Molly Cano,
Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth
_____________________________________________________________________
1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on February 14, 2024 at 10:02 a.m. in the
Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair
Pearce.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
Dusty Colyer-Worth, GALA Pride & Diversity Center
LeBren Harris, Downtown SLO
--End of Public Comment--
3. CONSENT
Motion By Member Sandoval
Second By Vice Chair Bates
To approve the Consent Items 3a through 3g.
Ayes (5): Member Keller, Member Patel, Member Sandoval, Vice Chair Bates,
and Chair Pearce
Absent (2): Member Newland, and Member Nipool Patel
Page 27 of 34
2
CARRIED (5 to 0)
3.a MINUTES OF TBID REGULAR MEETING ON JANUARY 10, 2024.
3.b SMITH TRAVEL REPORT (STR)
3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT
3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT
3.f NOBLE STUDIOS & DCI MARKETING MONTHLY REPORT
3.g BADGER BRANDING ORGANIC SOCIAL REPORT
4. PRESENTATIONS
4.a BRAND SENTIMENT STUDY RESULTS (25 MIN)
Representatives from Noble Studios presented the results from the
recently deployed brand sentiment survey.
Public Comment:
None
--End of Public Comment--
ACTION: No action taken on this item.
5. BUSINESS ITEMS
5.a SLO TBID FUND BALANCE & BUDGET UPDATE (20 MIN)
Jacob Nunez, SLO City Revenue Analyst presented the SLO TBID Fund
Balance for the Board's review and allocation.
Public Comment:
None
--End of Public Comment--
ACTION: No action taken on this item.
5.b PUBLIC RELATIONS MEDIA MISSION (20 MIN)
Siobhan Chretien, DCI presented a proposed public relations media
mission in Southern California.
Page 28 of 34
3
Public Comment:
None
--End of Public Comment--
Motion By Member Patel
Second By Vice Chair Bates
To allocate up to $30,000 from the research and program development
budget for the Southern California media tour.
Ayes (5): Member Keller, Member Patel, Member Sandoval, Vice Chair
Bates, and Chair Pearce
Absent (2): Member Newland, and Member Nipool Patel
CARRIED (5 to 0)
5.c EMAIL MARKETING STRATEGY UPDATE (30 MIN)
Representatives from Noble Studios presented an update on Visit San
Luis Obispo's email marketing strategy.
Public Comment:
None
--End of Public Comment--
ACTION: No action taken on this item.
6. TBID LIAISON REPORTS AND COMMUNICATION
6.a HOTELIER UPDATE – LIAISON REPORTS
No Reports.
6.b PCC UPDATE – LIAISON REPORT
Chair Pearce provided a brief update on PCC activities.
6.c VISIT SLO CAL UPDATE – LIAISON REPORT
Chair Clint Pearce and Economic Development & Tourism Manager Molly
Cano provided a brief update on Visit SLO CAL activities.
6.d TOURISM PROGRAM UPDATE – STAFF REPORT
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided a brief update on tourism program activities.
Page 29 of 34
4
7. ADJOURNMENT
The meeting was adjourned at 12:05 p.m. The next Regular Meeting of the
Tourism Business Improvement District Board is scheduled for March 13, 2024 at
10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis
Obispo.
APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
XX/XX/202X
Page 30 of 34
1
Tourism Business Improvement District Board Minutes
January 10, 2024, 10:00 a.m.
City Hall, 990 Palm Street, San Luis Obispo
TBID Board Present: Member Lori Keller, Member Winston Newland, Member Nipool
Patel, Member Prashant Patel, Member Sandy Sandoval, Vice
Chair Lydia Bates, Chair Clint Pearce
City Staff Present: Economic Development & Tourism Manager Molly Cano,
Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth, City Clerk Teresa Purrington
_____________________________________________________________________
1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on January 10, 2024 at 10:00 a.m. in the
Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair
Pearce.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
Kristen Carlson, Visit SLO CAL made an introduction.
Representative from Petit Soleil made an introduction.
Representative from Quality Suites made an introduction.
Member of the public.
Shea Hanson, Wayfarer made an introduction.
3. CONSENT
Motion By Member Nipool Patel
Second By Member Prashant Patel
To approve Consent Items 3a through 3g.
Ayes (7): Member Keller, Member Newland, Member Nipool Patel, Member
Patel, Member Sandoval, Vice Chair Bates, and Chair Pearce
CARRIED (7 to 0)
Page 31 of 34
2
3.a MINUTES OF TBID SPECIAL MEETING ON DECEMBER 18, 2023
3.b SMITH TRAVEL REPORT (STR)
3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT
3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT
3.f NOBLE STUDIOS & DCI MARKETING MONTHLY REPORT
3.g BADGER BRANDING ORGANIC SOCIAL REPORT
4. PRESENTATIONS
4.a PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT
Jim Dantona, SLO Chamber presented Guest Services activities and
Hollie West, SLO Chamber presented the second quarter report on Public
Relations.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
4.b CONTENT MARKETING QUARTER REPORT
Katy McGrath and Molly Burchett, Badger Branding presented the second
quarter report on content marketing and organic social media activities,
and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
5. BUSINESS ITEMS
5.a MARKETING SERVICES QUARTER REPORT + Q3 MEDIA PLAN
REVIEW & APPROVAL
Hayley Corbett, Gabbi Hall and Danni Winter, Noble Studios and Siobhan
Chretien, DCI presented the staff report and responded to inquiries.
Page 32 of 34
3
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
5.b MIDWEEKEND ASSETS & PLAN APPROVAL
Gabbi Hall and Hayley Corbett, Noble Studios presented the staff report
and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
5.c ETOURISM CONFERENCE PARTICIPATION
Economic Development & Tourism Manager Molly Cano presented the
staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Motion By Vice Chair Bates
Second By Member Sandoval
To approve up to $3,500 from the TBID tradeshow budget for the eTourism
Summit
Ayes (7): Member Keller, Member Newland, Member Nipool Patel,
Member Patel, Member Sandoval, Vice Chair Bates, and Chair Pearce
CARRIED (7 to 0)
6. TBID LIAISON REPORTS AND COMMUNICATION
6.a HOTELIER UPDATE – LIAISON REPORTS
Vice Chair Bate provided an update from Hotel SLO.
6.b PCC UPDATE – LIAISON REPORT
Economic Development and Tourism Manager Molly Cano provided a brief
update on PCC activities.
Page 33 of 34
4
6.c VISIT SLO CAL UPDATE – LIAISON REPORT
Economic Development & Tourism Manager Molly Cano provided a brief
update on Visit SLO CAL activities.
6.d TOURISM PROGRAM UPDATE – STAFF REPORT
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided a brief update on the tourism programs.
7. ADJOURNMENT
The meeting was adjourned at 11:48 a.m. The next Special Meeting of the
Tourism Business Improvement District Board was cancelled and the next
Regular Meeting is scheduled for February 14, 2024 at 10:00 a.m. in the Council
Hearing Room at City Hall, 990 Palm Street, San Luis Obispo.
APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
XX/XX/202X
Page 34 of 34