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HomeMy WebLinkAbout09/06/1988, 4 - CONSIDERATION OF RECOMMENDATION BY THE PROMOTIONAL COORDINATING COMMITTEE TO EXTEND AN AGREEMENT WITH SJ FRANCIS & ASSOCIATES FOR ADVERTISING SERVICES. MEETING DATE: X1111111111100111 city of San lues OBISPO September 6, 198 COUNCIL AGENDA REPORT 11E "NU a FROM: Toby Ross, Assistant City Administrative Officer SUBJECT: Consideration of recommendation by the Promotional Coordinating Committee to extend an agreement with SJ Francis & Associates for advertising services. CAO RECOMMENDATION: Approve the recommendation of the Promotional Coordinating Committee and adopt a resolution and authorize CAO to extend an agreement with SJ Francis & Associates for advertising services. BACKGROUND: In 1984, the City Council contracted with the Haskins Agency to provide a marketing study for off-season tourism. The results of this study indicated the need for an enhanced effort of promotional advertising for San Luis Obispo. Subsequent to the Haskins Agency report, the Council, in fiscal year 1985-1986 through fiscal year 1986-1987, contracted advertising services with Johnson Design Associates. In January 1987, the Promotional Coordinating Committee began a RFP process for the purpose of contracting advertising services for fiscal year 1987-1988. As a result of the RFP process, the Council contracted advertising services with Sexton Francis and Associates to perform advertising services for fiscalyear 1987-1988. The contract was awarded in the amount of $70,000 and included a provision for an additional year and an additional $70,00 at the City's discretion. . As of July 1988, Sexton Francis and Associates dissolved their partnership agreement. Sallie Francis is now the sole owner of SJ Francis & Associates and will become the representitive to the City for the 1988-1989 advertising agreement. Rob Sexton has left the area for employment reasons. During the regular meeting of the Promotional Coordinating Committee June 1988, members unamimously approved a recommendation that the Council continue advertising services with SJ Francis & Associates during fiscal year 1988-1989. compensation for services under the 1988-1989 agreement is $70,000. This amount is consistant with the amount allocated for promotional services in the current Financial Plan. In addition to the. $70,000 for contract services to be performed in 1988-1989, SJ Francis will be awarded $6,700 which is a carry over not yet received from 1987-1988. Alternatives 1. Council may choose to approve the recommendations of the Promotional Coordinating Committee and award the advertising contract to SJ Francis & Associates in the amount of $70,000. 2. Council may choose not to approve the recommendation of the Promotional Coordinating Committee and not award the advertising 01111g,111 city of san Luis oBispo COUNCIL AGENDA REPORT contract to SJ Francis & Associates. 3. Council may choose to approve the recommendation of the Promotional Coordinating Committee and award the advertising contract to SJ Francis & Associates with a modified amount. 4. Council may refer the matter to the Promotional Coordinating Committee for further consideration and review. Concurrence The Promotional Coordinating Committee and the Chamber of Commerce approve of SJ Francis & Associates. Fiscal Impact The $70,000 recommended contract is consistant with the 1988-1989 Financial Plan. Staff Recommendation Approve the recommendation of the Promotional Coordinating Committee and adopt resolution extending an agreement with SJ Francis & Associates to provide advertising services for fiscal year 1988-1989. Attachments IY Resolution 1987-1988 Agreement Sexton Francis & Associates Annual Report 1987-1988 I i RESOLUTION NO. (1988 Series) A RESOLUTION OF THE SAN LUIS OBISPO CITY COUNCIL APPROVING AN AGREEMENT BETWEEN THE CITY OF SAN LUIS OBISPO AND SJ FRANCIS & ASSOCIATES TO PROVIDE ADVERTISING SERVICES WHEREAS, City entered into an agreement (Exhibit A) with Sexton Francis & Associates to provide advertising and promotional services by reason of its qualifications and experience for performing such services; and WHEREAS, said agreement by inclusion of Section 6 allows for extension of agreement for an additional year following approval of the Promotional Coordinating Committee; and WHEREAS, said agreement by inclusion of Section 12 allows for the assignment of professional advertising services with the consent of City; and WHEREAS, Sexton Francis & Associates dissolved their partnership agreement in July 1988 and SJ Francis & Associates has assumed all rights and responsibilities of that partnership; and r WHEREAS, during a regular meeting of the Promotional Coordinating Committee,. members unamimously approved a recommendation that the Council continue services with SJ Francis & Associates during fiscal year 1988-1989; and WHEREAS, the contract awarded to Sexton Francis & Associates an amount of $70,000 to perform advertising services, $6,700 of which has yet to be expended and thus will be carried forwarded notwithholding the entire compensation for services provided for fiscal year 1988-1989. NOW, THEREFORE, BE IT RESOLVED that the City hereby approves assignment of services provided by Sexton Francis & Associates to SJ Francis & Associates; and BE IT FURTHER RESOLVED that the extension of services agreement (Exhibit A) is hereby approved. This extension will continue agreement for a period of one year and shall terminate June 30, 1989. The City Clerk shall furnish a copy of the executed agreement to: Sally Francis, Project Manager, SJ Francis & Associates. On motion of Councilmember Seconded by Councilmember and on the following roll call vote: AYES: NOES: �-3 ABSENT: the foregoing resolution was passed and adopted this day of 1988 . MAYOR, RON DUNIN ATTEST CITY CLERK, PAMELA VOGES Approved: City A nis ra ive Officer Ci y Fi ance Director zl�q EXHIBIT A PROFESSIONAL SERVICES AGREEMENT TO PROVIDE ADVERTISING SERVICES This agreement , made this 27 day of July, 1987 , by and between the CITY OF SAN LUIS OBISPO. California (hereinafter referred to as "City" ) . and SEXTON, FRANCIS AND ASSOCIATES OF SAN OBISPO. CALIFORNIA, (hereinafter referred to as "Contractor" ) . WITNESSETH: WHEREAS. City desires to retain certain professional services in conjunction with an advertising program as recommended by the Promotional Coordinating Committee (PCC) . The services being provided by the Contractor under this contract are professional advertising services to facilitate and implement the specific components of the program; and WHEREAS, City desires to engage Contractor to provide these services by reason of its qualifications and experience for performing such services. and Contractor has offered to provide the required services on the terms and in the manner set forth herein. NOW. THEREFORE, in consideration of their mutual covenants, the parties hereto agree as follows: 1 . PROGRAM COORDINATION a. Citv. The City Administrative Officer or his designated representative, shall be the Project Manager for all purposes under this agreement. He shall supervise the progress and execution of this agreement. b. Contractor. Contractor shall assign a single Program Manager to have overall responsibility for the progress and execution of this agreement for Contractor. Sallie Francis is hereby designated as the Program Manager for Contractor. Should circumstances or conditions subsequent to the execution of this agreement require a substitute Program Manager for any reason. the Program Manager designee shall be subject to the prior written acceptance and approval by City Program Manager. 2. DUTIES OF CONTRACTOR a. Services to be furnished. Under general direction of the Program Manager, Contractor shall provide all specified services as set forth in Exhibit "1" . attached hereto and incorporated herein by this reference, or as amended by the PCC. b. Laws to• be observed. Contractor shall : (1) Procure all permits and licenses, pay all charges and fees, and give all notices which may be necessary and incidental to the due and lawful prosecution of the services to be performed by Contractor under this agreement; y:� Program Manager shall work closely with the Promotional Coordinating Committee and will incorporate its comments. guidance and desires into the administration and execution of this contract to the degree such is reasonable. 4 . COMPENSATION Contractor will bill City and be compensated in accordance with Exhibit "1" attached hereto and incorporated by this reference. as currently exists or as may be amended. 5. TIME FOR COMPLETION OF THE WORK Program is for the period July 1987, to June 30, 1988. Contractor shall perform services in a timely manner upon direction and guidance from City Program Manager and PCC. Contractor acknowledges timing is at the sole discretion of City. 6. EXTENSION OF AGREEMENT This agreement may be extended at the sole discretion of the City for an additional year following approval by the Promotional Coordinating Committee of an advertising program for the period July. 1988 through June 1989. Nothing in this agreement shall be construed to require extension of this agreement. 7. TEMPORARY SUSPENSION The City Program Manager shall have the authority to suspend this agreement wholly or in part, for such period as he deems necessary due to unfavorable conditions or to the failure on the part of the Contractor to perform any provision of this agreement . Contractor will be paid the compensation due and payable to the date of temporary suspension. The city will provide Contractor with a written statement outlining reasons or conditions of suspension. 8. TERMINATION a. Right to terminate. The City retains the right to terminate this agreement for any reason by notifying Contractor in writing sixty (60) days prior to termination and by paying the compensation due and payable to the date of termination; provided, however, if this agreement is terminated for fault of Contractor, City shall be obligated to compensate Contractor only for that portion of contractor services which are of benefit to City. Said compensation is to be arrived at by mutual agreement of the City and Contractor and should they fail to agree, then an independent arbitrator is to be appointed by mutual agreement and his decision shall be binding upon the parties. b. Return of materials. Upon such termination, Contractor shall turn over to the City immediately any and all copies of studies, sketches, drawings, computations, and other data, whether or not completed, prepared by Contractor, and for which Contractor has ( 2) Keep itself fully informed of all existing and proposed federal , state acid local laws, ordinances, regulations . orders , and decrees which may affk-ct those engaged or employed under this agreement, any materials used in Contractor ' s performance under this agreement, or the conduct of the services under this agreement; (3) At all times observe and comply with, and cause all of its employees to observe and comply with all of said laws, ordinances, regulations, orders, and decrees mentioned above. (4) Immediately report to the City's Program Manager in writing any discrepancy or inconsistency it discovers in said laws. ordinances, regulations,. orders, and decrees mentioned above in relation to any plans, drawings, specifications . or provisions of this agreement. C. Release of reports and information. Any reports, information, data, or other material given to, or prepared or assembled by, Contractor under this agreement shall be the property of City and shall not be made available to any individual or organization by Contractor without the prior written approval of the City's Program Manager. d. Copies of reports and information. If City requests additional copies of reports, drawings, specifications, or any other material in addition to what the Contractor is required to furnish in limited quantities as part of the services under this agreement, Contractor shall provide such additional copies as are requested, and City shall compensate Contractor for the costs of duplicating of such copies at Contractor's direct expense. e. Qualifications of Contractor. Contractor represents that it is qualified to furnish the services described under this agreement. f. In addition to this Promotional Advertising Agreement, the City contracts with the Chamber of Commerce for Visitors and Conference Bureau (VCB) ; Visitors and Promotional services. The Contractor acknowledges the potential for duplication of efforts and costs as a result of these contracts with the City. In performing its services under this agreement , The Contractor agrees to make every reasonable effort to coordinate activities and to identify and avoid potential duplication of costs associated with the VCB, Visitors, and Promotion agreements. 3. DUTIES OF CITY City agrees to cooperate with Contractor in its performance of that work described in Exhibit "1" , attached hereto and incorporated by this reference, or amended work plans approved by the PCC. The City w ' received reasonable compensation , or materials given to Contractor in connection with this agreement . Such materials shall become the permar -t property of City. Contractor, however, shall not be liable for City's e of incomplete materials or for City's use of complete documents if used for other than the project contemplated by this agreement. 9. INSPECTION Contractor shall furnish City with every reasonable opportunity for City to ascertain that the services of Contractor are being performed in accordance with the requirements and intentions of this agreement. All work done and all materials furnished, if any, shall be subject to the City's Program Manager's inspection and approval. The inspection of such work shall not relieve Contractor of any of its obligations to fulfill its agreement as prescribed. 10. OWNERSHIP OF MATERIALS All original drawings, plans, documents and other materials prepared by or in possession of Contractor pursuant to this agreement shall become the permanent property of the City, and shall be delivered to the City upon demand. 11 . INDEPENDENT JUDGMENT Failure of City to agree with Contractor's independent findings, conclusions, or recommendations, if the same are called for under this agreement, on the basis of differences in matters of judgment shall not be construed as a failure on the part of Contractor to meet the requirements of this agreement. 12. ASSIGNMENT: SUBCONTRACTORS: EMPLOYEES This agreement is for the performance of professional advertising services of the Contractor and is not assignable by the Contractor without prior consent of the City in writing. The Contractor may employ other specialists to perform special services as required with prior approval by the City. 13. NOTICE All notices hereunder shall be given in writing and mailed, postage prepaid, by Certified Mail , addressed as follows: To City: Pamela Voges, City Clerk City of San Luis Obispo P.O. Box 8100 -San Luis Obispo, CA 93403-8100 To Contractor: Sexton, Francis and Associates P. 0. Box 4242 San Luis Obispo, CA 93403 vJ� U 14 . INTEREST OF CONTRACTOR Contractor covenants that it presently has no interest, and shall not acquire any interest, direct or indirect, financial or otherwise, which would conflict in any manner or degree with the performance of the services hereunder. Contractor further covenants that, in the performance of this agreement, no subcontractor or person having such an interest shall be employed. Contractor certifies that no one who has or will have any financial interest under this agreement is an officer or employee of City. It is expressly agreed that, in the performance of the services hereunder, Contractor shall at all times be deemed an independent contractor and not an agent or employee of City. 15. INDEMNITY Contractor hereby agrees to indemnify and save harmless City, its officers, agents, and employees from: A. Any and all claims and demands which may be made against City, its officers, agents or employees by reason of any injury to or death of any person or corporation caused by any negligent act or omission of Contractor under this agreement or of Contractor's employees or agents; B. Any and all damage to or destruction of the property of City, its officers, agents, or employees, occupied or used by or in the care, custody, or control of Contractor, or in proximity to the site of Contractor's work, caused by any negligent act or omission of Contractor under this agreement or of Contractor's employees or agents; C. Any and all claims and demands which may be made against City, its officers, agents, or employees by reason of any injury to or death of or damage suffered or sustained by any employee or agent of Contractor under this agreement, however caused, excepting, however, any such claims and demands which are the result of the negligence or willful misconduct of City, its officers, agents, or employees: D. Any and all claims and demands which may be made against City, its officers, agents, or employees by reason of any infringement or alleged infringement of any patent rights or claims caused by. the use of any apparatus, appliance, or materials furnished by Contractor under this agreement; and E. Any and all penalties imposed or damages sought on account of the violation of any law or regulation or of any term or condition of any permit, when said violation of any law or regulation or of any term or condition of any permit is due to negligence on the part of the Contractor. y-� Contractor, at its own costs, expense, and risk, shall defend any and all suits, actions, or other legal proceedings that may be brought against or for employees on any such claim or demand of such third persons, or to enforce any such penalty, and pay and satisfy any judgment or decree that may be rendered against City, its officers, agents, or employees in any such suit, action or other legal proceeding, when same were due to negligence of the Contractor. 16. WORKERS COMPENSATION Contractor certifies that it is aware of the provisions of the Labor Code of the State of California, which require every employer to be insured against liability for workers compensation or to undertake self-insurance in accordance with the provisions of that code, and it certifies that it will comply with such provisions before commencing the performance of the work of this agreement. 17 . INSURANCE At the request of the City, Contractor shall provide proof of comprehensive general liability insurance ($500,000) and automobile insurance. 18. AGREEMENT BINDING The terms, covenants, and conditions of this agreement shall apply to, and shall bind, the heirs, successors, executors, administrators, assigns, and subcontractors of both parties. 19. WAIVERS The waiver by either party of any breach or violation of any term, covenant, or condition of this agreement or of any provision, ordinance, or law shall not be deemed to be a waiver of any subsequent breach of violation of the same or of any other term. covenant, condition. ordinance, or law. The subsequent acceptance by either party of any fee or other money which may become due hereunder shall not be deemed to be a waiver of any preceding breach or violation by the other party of any term, covenant, or condition of this agreement or of any applicable law or ordinance. 20. COSTS AND ATTORNEY'S FEES The prevailing party in any action between the parties to this agreement brought to enforce the terms of this agreement or arising out of this agreement may recover its reasonable costs and attorney's fees expended in connection with such an action from the other party. 21. DISCRIMINATION No discrimination shall be made in the employment of persons under this agreement because of the race, color, national origin, ancestry, religion or sex of such person. If Contractor is found in violation of the nondiscrimination provisions of the State of California Fair Employment Practices Act or similar provisions of federal law or executive order in the performance of this agreement, it shall thereby be found in material breach of this agreement. Thereupon, City shall have the power to cancel or suspend this agreement, in whole or in part, or to deduct from the amount payable to Contractor the sum of Twenty-five Dollars ($25) for each person for each calendar day during which such person was discriminated against, as damages for said breach of contract, or both. Only a finding of the State of California Fair Employment Practices Commission or the equivalent federal agency or officer shall constitute evidence of a violation of contract under his paragraph. If Contractor is found in violation of the nondiscrimination provisions of this agreement or the applicable affirmative action guidelines pertaining to this agreement, Contractor shall be found in material breach of the agreement. Thereupon, City shall have the power to cancel or suspend this agreement, in whole or in part, or to deduct from the amount payable to Contractor the sum of Two Hundred Fifty Dollars ($250) for each calendar day during which Contractor is found to have been in such noncompliance as damages for said breach of contract, or both. 22. AGREEMENT CONTAINS ALL UNDERSTANDINGS This document represents the entire and integrated agreement between City and Contractor and supersedes all prior negotiations, representations, or agreements, either written or oral. This document may be amended only by written instrument, signed by both City and Contractor. All provisions of this agreement are expressly made conditions. This agreement shall be governed by the laws of the State of California. IN WITNESS WHEREOF, City and Contractor hatdgreement on the day and year first above written. 'SEXTO FRA By Pres ent CITY OFSANLUIS OBISPO By - Mayor Ron Dunin ATTE T: V P Pamel Voges, City ClafAk { SEXTON FRANCIS &C ASWCIATES Public Relations Advertising Graphic Design Annual Report to the P.O. BON'242 Promotional Coordinating Committee >:m Luis Ohispo California 43tiil, for Dnign office Fiscal Year 1987-1988 PR.-VO Office Sui i-H-0849 June 1, 1988 City Hall San Luis Obispo Promotional Campaign Summary July 1, 1987 June 1, 1988 Sexton, Francis & Associates is proud to present this summary of the fiscal year 1987-88 advertising campaign for the City of San Luis Obispo. We are very pleased with this year's results and look forward to improving the campaign throughout next year. As presented in our original proposal, the most important decisions'for a promotional campaign are made when determining • What will be said • To whom it will be said • How it will be said This positioning is the vital first step to a successful campaign. The next step is to set the strategy. One year ago, SFA recommended following these five points to create a strategy statement for promoting off-season tourism: 1) Objective—Motivate the City's target market to request visitor information 2) Target Audience—Upscale adults aged 25-65 who live within a 250-mile radius of San Luis Obispo and are interested in getting away 3) Consumer Benefit—San Luis Obispo offers beautiful surroundings, friendly people, interesting places to see and things to do 4) Support—Photographs and descriptive ad copy provided support to these consumer benefits 5) Tone & Manner—San Luis Obispo is friendly and casual Through selection of key media, creation of appropriate ads and identifying promotional opportunities, we feel that we have successfully followed this strategy. "FIRSTS" & IMPROVEMENTS During this year we initiated many "firsts" and improved several existing practices and materials. For the first time • San Luis Obispo ads are four-color • Ads are 1/3 page in size • Ads appeared in new publications and new editions of previously used publications • Radio was used • The City's advertising campaign was coordinated with the Visitor Bureau ad campaign, resulting in the words "San Luis Obispo" being exposed to more readers over more months • The City's ad schedule was tied to the State's ad schedule as closely as possible • Personal notes are enclosed with visitor information packages • Advertisements and follow-up materials are tied together with a theme SFA also worked closely with the Chamber of Commerce during this year. The Visitor Information staff was alerted about breaking advertisements and provided with a sample form for recording ad response information. We also coordinated public relations opportunities during the KFRE promotion with the Chamber. By regularly checking in with the Chamber Visitor Information Center, SFA learned early in the campaign that the majority of ad respondents were requesting free information (via the reader response cards). We quickly met with the PCC chairperson, City staff and a Chamber representative to solve what visitor information materials should be sent. SFA enhanced the Chamber's Weekender Kit and tied it into the ad campaign. To coordinate with the ad theme "Romance & Adventure await," the Weekender Kit was given a new name and face sheet. The `Romance & Adventure kit" contains "all the information you will need to plan your San Luis Obispo adventure." It also contains a new note written to kit recipients, inviting them to stop by the Visitor Information Center during their visit or to call for additional information. 1-1-iLI SFA also prepared another note that is sent with brochures to ad respondents who request free information. This note thanks them for their interest and describes the Romance & Adventure kit. ADVERTISING CAMPAIGN During this year, SFA • Created an ad campaign that generated 10,266 ad responses by May 23 • Created three print advertisements for the City • Placed print ads in new-to-the-City publications • Initiated and coordinated the first radio promotion SFA placed ads in eight publications with combined circulations of 4,399,820. Ad expenditures totaled $48,645. As of May 23, there have been 10,266 ad responses. Two ads are yet to run—they are scheduled for the June and August issues of California magazine. By the end of this campaign, the City will have received more than 12,000 ad responses. The enclosed table details the media information. New-to-the-City publications are Travel-Holiday and Westways. The Central edition of Sunset is also new—at least the City has not advertised in that edition for several years. SFA created three different ads for this year's campaign: two magazine ads and one newspaper ad. (There were also two variations of the magazine ads for Sunset and the California Travel Planner.) The "Close your eyes" magazine ad was created to appeal to the City's target audience who lead an upscale and urban lifestyle. The "Welcome to our special place" magazine ad was aimed at the more conservative traveler. "Sunny blue skies" ran in the LA Times, Fresno Bee and San Jose Mercury News, and was designed to capture the attention of city dwellers surrounded by dreary winter scenery. Publications with reader response cards produced the most responses. It is significant that the average campaign Cost per Thousand (CPM) is $11.06 and Cost per Response (CPR) is $4.74. According to the Chamber of Commerce, last y year's ad campaign resulted in approximately 3300 responses. Johnson Design Associates reported that ad expenditures totaled $36,300. This makes last year's Cost per Response $I1—more than double of this year's CPR. (Circulation information is not available for last year's ad campaign. Therefore, we are unable to compare the average Cost per Thousand.) In addition to placing print advertisements, SFA negotiated with Fresno radio station KFRE for a six-week radio promotion at no cost to the City. From January 25 through February 26 KFRE promoted tourism to San Luis Obispo in more than 300 on-the-air mentions and a remote broadcast from the Mission Plaza. The advertising value of this air time totaled $15,000. This is 30% of the $50,000 media budget. The backbone of this promotion was six weekends-for-two in San Luis Obispo that KFRE gave away to listeners (listeners needed to win a trivia contest first). SFA approached San Luis Obispo hotels and restaurants and asked that they contribute accommodations and meals in exchange for mention on KFRE. SFA also worked with KFRE in forming the contest and provided extensive background information on the City. (See the PCC February and March 1988 reports for complete details.) EVALUATIONS AND RECOMMENDATIONS Here's what we've learned this past year, and our recommendations for next year. Advertising • When given a choice, people prefer to use reader response cards rather than coupons or toll free numbers Drop the coupon from ads when the ad will run in a magazine with reader response cards. • When given a choice, people prefer free information to more detailed information that is priced at $3.00. Continue to send the personal note about the Romance & Adventure kit to people who request free information. • Elaborate codes in ads are not necessary We had coded ads with fictitious names ("CaIl Brooke") and suite numbers for those who responded by phone and coupon. Since most people responded using the reader response cards and the Chamber staff asks how they heard about San Luis Obispo, these codes are not necessary. However, it is necessary to know what ads and media are producing results. • It is significantly more expensive in postage and labor to mail three items rather than one SFA recommends that the City produce its own brochure. This would be sent (along with a note) to those who request free information. Since the weight will be less, the postage costs will be less. Assembly time will also be reduced. •Magazine ads produced higher numbers of responses than newspaper ads on a Cost per Response basis Decrease the amount of dollars spent in newspaper advertising, or offer an incentive. •Sunset was one of the best bargains in Cost per Thousand, but one of the most expensive magazines by Cost per Response Sunset does not offer reader response cards for Travel Directory advertisers. The City's Sunset ad was a 4" black and white ad rather than a 1/3 page four-color ad. The Central Edition produced more responses than the Southwest edition. We recommend dropping both insertions in the Southwest edition and repeating the two insertions in the Central edition. • There may be some objection to the theme "Romance & Adventure await" Explore changing the theme to the one for the new Visitor Guide: "San Luis Obispo, Share It with Someone Special." Radio Promotion • Hotel and motel owners were reportedly upset about the hotel selection process for the I FRE promotion Next year, inform the Hotel Association and Restaurant Association about the promotion and request that their members contribute accommodations and meals in exchange for mention on the air. • It was difficult to measure the impact of radio Encourage KFRE to mention the City's toll free phone number throughout the radio promotion. Callers will then be asked how they learned of the phone number. That will provide some measure of impact. NEXT YEAR Rob Sexton and Sallie Francis will dissolve their partnership, Sexton, Francis & Associates, effective June 30, 1988. Since Rob has relocated to Southern California it isn't feasible to continue the partnership. This decision was reached by the partners in late May. Sallie Francis has formed a new ad agency, SJ Francis & Associates, and would very much like to continue working on the City account. As account manager for the City advertising contract this year, she is thoroughly familiar with all aspects of the account. Sallie has enjoyed working with the City, PCC and Chamber of Commerce and looks forward to continuing providing advertising services in fiscal year 1988-89. We regret the timing of this news, but it could not be avoided. We hope that it will not cause ill will or any delays in settling next year's contract.