HomeMy WebLinkAbout06/18/1991, C-12 - ARC 91-22: REQUEST FOR MATCHING FUNDS FOR CREATION OF FORTY BANNERS TO BE HUNG WITHIN THE PUBLIC RIGHT-OF-WAY IN THE DOWNTOWN AREA. IIIII^Iglll�lllll�lll II � 1" MEETING DATE:
I p�ll�� c� o San Luis OBISPO -
COUNCIL AGENDA REPORT ITEM NUMBE '/
FROM: Arnold Jonas, Community Development Director
BY: Judith Lautner, Associate Planner
SUBJECT: ARC 91-22: Request for matching funds for creation of
forty banners to be hung within the public right-of-way
in the downtown area.
CAO RECOMMENDATION
1. By motion, approve funding in the amount of $6,755.50, from
the Community Promotion Program, to the Business Improvement
Association (BIA) , for one-half of the total cost ($13,511)
of constructing 40 decorative banners;
and
2. By motion, authorize staff to negotiate an agreement with the
BIA, guaranteeing construction and maintenance of the banners
for five years.
DISCUSSION
Background
The Business Improvement Association (BIA) wants to have forty
decorative banners created and hung on existing (and possibly
additional) brackets in the downtown area. The BIA held a
competition and selected an artist (Ruth Fash) to design the
banners and direct their construction. Fash created seven designs,
which depict various natural and cultural aspects of the San Luis
Obispo environment.
The banners are to be approximately 4 ' X 91 , hung over the street
with a 14 '-6" clearance below (to avoid the highest vehicles i
approved by Cal Trans) . The BIA's Beautification Committee is
committing funds to assure the maintenance of the banners for a
minimum of five years.
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Data summary
Address: Downtown area: various lightpoles
Applicant: Business Improvement Association
Representative: Becky Hoffman
Property owner: City of San Luis Obispo
Zoning: C-C
General plan: Retail commercial, civic center
Environmental status: Categorically exempt, Class 1, section
15401: minor alteration of existing
public structures
Site description
The site is the downtown area, as defined in chapter 12.36 of the
Municipal Code (Downtown Parking and Business Improvement Are/a) .
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city of san . ,s oBispo
Nii%IIUII
COUNCIL AGENDA REPORT
own own banners
Page 2
The attached map indicates the approximate locations of banners.
A more recent survey by the BIA resulted in changes to some of the.
locations. The applicants have a larger, 'up-to-date map, which
they will make available at the meeting.
Project description
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The project consists of the creation of 40 banners, multiples of
seven designs, to be hung from brackets over streets in and near
the downtown. The banners are proposed to be in place whenever
special holiday banners are not, and therefore may be considered
"Permanent". The BIA proposes to maintain the banners for a
minimum of five years.
Evaluation
1. Public Art Guidelines. The council adopted guidelines for
public art, as part of the "Visual Arts in Public Places
Program" (attached) . The proposed banners have been reviewed
by the SLO County Arts Council and the Architectural Review
Commission (ARC) , and found to be consistent with these
guidelines.
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The Public works Department notes that the banners need to be
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a minimum of 14 '-6" above the street, to allow tall vehicles
to pass or park under them. The banners would need to meet
this requirement to be consistent with the second guideline
"The design and placement of public art shall not impede
pedestrian or vehicle traffic. . . " The representative notes
that the brackets can be moved farther up the poles when
necessary, to meet this requirement. i
2. criteria for matching funding. The program also includes
specific criteria for projects for which funding has been
requested. The project appears to meet these criteria as well
(page 3 of the visual arts program, attached) . The
Promotional Coordinating Committee (PCC) has reviewed the
proposal and recommends approval of the funding request.
To assure a reasonable life for the city's investment, staff
is recommending that the city negotiate a contract with the
BIA to assure maintenance of the banners over a five-year
period.
3 . Public works crews will install the banners. The public works
department already installs banners for special events (the
most recent being La Fiesta) . The BIA banners would be
installed when special event banners are removed, and vice
versa.
4. Will they be effective? In staff's view, and that of the arts
council, the ARC, and the PCC, the banners should be bright
I��►b��►�►IIIIIIIIP► q��Bl city of san `_..s 0131 SPO
COUNCIL AGENDA REPORT
ARC 91-22: Do"town
Page 3
and attractive, and sufficiently durable (they are to be
replaced when damaged or worn) . The locations and numbers of.
banners should assure good visibility, and are consistent with
the city's goals in promoting the downtown.
The ARC discussed expanding the program to include other areas
of town, such as Santa Rosa Street and the Marsh-Higuera
freeway entrance. The BIA, being a specifically downtown
organization, is reluctant to be the sponsor for a much larger
project, but has indicated that the artist is willing to work
with others who want to take that role.
OTHER DEPARTMENT COMMENTS
The public works department noted that the bottom of the banners
must be at least 14 '-6" (discussed above) . That department also
notes that Cal Trans permission will be required for those banners
encroaching on their right-of-way (Broad Street and Higuera west
of Broad Street) . No other department had concerns with the
request.
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FISCAL IMPACTS
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There is $50, 000 available for public art in the carryover accounts
of the Community Promotions budget for 1989-90. Of these funds,
$6,755.50 will be transferred to Account no. 001-1023-014-402
(Community Promotions Grants-In-Aid) to pay for one-half of the
total cost ($13,511.00) of construction 40 banners.
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Time and therefore cost for city crews to install and take down the
banners periodically will increase slightly over the current budget
for special event banners.
PREVIOUS REVIEW
In accordance with public art guidelines, the project was reviewed
by the SLO County Arts Council, which recommended approval, and
approved by the Architectural Review Commission, and the funding
request was reviewed and recommended for approval by the
Promotional Coordinating Committee.
RECOMMENDATION
1. By motion, approve the appropriation of funds in the amount
of $6,755.50, from the Community Promotion Program, to the
Business Improvement Association (BIA) , for one-half of the
total cost ($13 , 511. 00) of constructing 40 decorative banners;
and
2. By motion, authorize staff to negotiate an agreement with the
BIA, guaranteeing construction and maintenance of the banners
for five years.
city of san ►._.ds 0131spo
�IIII
COUNCIL AGENDA REPORT
ARC 91-22: Downtown Banners
Page 4
Attached:
Applicant's project description, including copies of banner designs
Visual Arts in Public Places Program
SLO Arts Council recommendation
Letter of approval from ARC
Available at meeting: colored designs (can be viewed in
Community Development Department ahead of
time if desired)
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DOWNTOWN SAN LU15 OBISPO
BU51NE55 IMPROVEMENT ASSOCIATION
March 19, 1991
Members of the City Council
City of San Luis Obispo
990 Palm Street
San Luis Obispo, CA 9.:40=-8100
Re: Request for Matching Funds
Art in Public Places
Dear Members of the Council ,
In our• efforts to contribute to the artwork in downtown public
places, the Business Improvement Association through its '
Beautification Committee) has designed a program to being
approximately forty colorful banners to our City streets in
the downtown core, and at the four• locations through which
most visitors and residents enter• downtown. These locations
are: Marsh Street ( just above Higuera and Highway 101 ) , Broad
Street (at Marsh Street) , Monterey Street (at Santa Rosa
Street) , and Osos Street (at Monterey Street) .
We anticipate using these new designs at those times of the
year• when holiday-related banners in place.
DESCRIPTION:
Attached are copies of the artist ' s seven designs. We plan to
produce these in brightly-colored rip-stop nylon because it is
colorfast, waterproof, durable and does not r•ip if damaged
with a tear. Further•, its translucency adds vibrancy to the
colors. To be made in a finished size of approximately 4' ::9 ' ,
they ar•e designed to be hung from existing brackets. As we
plan to produce 40 banners, but there are only about 30
brackets available, we will either buy additional br•ack:ets
where we feel they ar•e needed, or will use the extra banners
as replacements if the original becomes damaged.
BUDGET:
We ar•e enclosing a copy of the artist 's cost breakdown,
including artist 's fee for design and supervision through
completion, materials and cost of fabrication.
P.O. Box 1402, San Luis Obispo, CA 93406 (805) 541 -0286
Members of the City Council
March 19, 1991
Page two
Additional costs would only be for brackets, which we
anticipate needing at the four designated "entrances" to the
City. These can be purchased at a cost of $100 each; it is
estimated that we would need no more than ten new brackets.
This brings the total cost to $13,511 , and we are requesting
approval by the City for a grant of matching funds in the
amount of $6, 755. 50, so the breakdown is as follows:
BIA Contribution $ 61755.50
Matching funds 6, 755. 50
Total Funding $1 , 511 . 00
PROPERTY:
The banners and rights to the designs will become the property
of the City of San Luis Obispo. Installation andstorage of
the banners will be handled by the BIA.
We look forward to completing this project, and very much
appreciate your help. please let us know if you need any
further information.
Very truly yours,
BUSINESS IMPROVEMENT ASSOCIATION
COMMITTEE FOR ARTWORK DOWNTOWN
Becky Hoffman Betsey rwin Lyon
Co-Chair Co-Chair
Enclosures
TRUE J®1ST Cry ORATION
a a division of TJ International
CALIFORNIA NORTH %, ._ES OFFICE
4125 Mohr Avenue • Suite G • Pleasanton, California 94566
415/484-3930
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ALESMAN: By _-_ _..__ DATE: -__
Banner Locations
A - B Mission Plaza Walkway (on Chorro Street)
C Corner of Chorro Street & Higuera St. (between Johnson Building
and Ross Jewelers)
1 Monterey St. at Osos .St. (in front of J. P. Andrews Building)
2 Monterey St. (at parking lot entrance)
3 Monterey St. at Morro St. (in front of "Ann's" on the corner)
4 Chorro St. (across from Bull's Tavern)
5 Chorro St. (in front of Riley's Dept. store)
6 Higuera St. at Osos St. (across from San Luis Bank at parking lot
entrance)
7 Higuera St. at Morro St. (in front of Copeland's Shoes) "
8 Marsh St. .at Osos St. (corner at church parking lot)
9 Higuera St. at Chorro St. (in front of Johnson Building)
10 Garden St. (Garden and Garden alley)
11 Higuera St. (in front of Swensen's Ice Cream)
12 Higuera St. at Morro St.
13 Higuera St. (in front of San Luis Athletic Supply and Et Cetera)
14 Higuera St. at Chorro St. (at Riley's Dept. store)
is Broad Street (entrance to parking lot)
16 Marsh St. at Broad St. (in front of SLO Beauty College)
17 Marsh St. at Garden St. (across from E. E. Long)
18 Marsh St. at Chorro St. (at Riley's Dept. store)
19 Marsh St. at Morro St. (at Security Pacific Bank)
20 Marsh St. (in front of Carpenter's Rexall Drug)
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b/brazeal/bannerlocations
MATERIALS, FABRICATION, AIS INSTALLATION
The banners would be constructed of Ripstop Nylon of 70 Denier, 1 .9 ounce
weight which has been urethane coated for waterproofing and has W in—
hibitors to prevent color fading.
This fabric was chosen because it is strong and will not tear because of
the ripstop construction. It is also desirable because the material has
a translucent quality which is pleasing aesthetically and in a practical
way, it also makes a banner image read from both sides on a single banner.
Banners with the words, "San Luis Obispo", will need to be double-sided,
in order to be read from both sides.
The banners will be pieced together 1n much the same manner as a quilt,
and same complex details, such as the marking on the Monarch Butterflies
will be painted with fabric paints.
The banners will be hung on the hardware now available for banner instal-
lation in the city of San Luis Obispo.
The BIA will need to provide 80 additional clasps to hold a center grommet
in place. These fasteners have been available in the past at Farm Supply
in San Luis Obispo.
Preliminary Budget
MATERIALS:
Ripstop Nylon (70 Denier, 1 .9 ounce) Urethane coated for water
proofing with UV inhibitor to prevent color fading. $1 ,260.00
Applique fabric (gold and silver lame on jersey backing) 60.00
Glue 15.00
Grommets 36.00
Thread, reinforcing tape 90.00
Fabric Paint 50.00
$1,511 .00
Labor costs for banner construction
(labor for seamstress) $5,500.00
ARTISTS LABOR
Artists labor for design; pattern designs; sewing;
supervision of sewing and installation. $5,500.00
BI,GGET TOTAL $12,511 .00
Estimated time for construction: 3 months
"Please note that this budget does not include costs for installation hardware,
except for the grommets. Another set of clasps (80 total ) need to be added
for the center grommet of each banner. In the past these were purchased from
Farm Supply in San Luis Obispo.
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A Proposal
for the
San Luis Obispo
Business Improvement Association
Ruth Fash
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PROPOSAL .,rt MI RS FOR DOWNTOWN SAN LUIb OBISPO
For the BIA Beautification Committee
RUTH FASH
January 25,1991
Seven designs are submitted which include images which represent the San Luis heritage
as well as designs depicting the flora and fauna which are present in the San Luis Obispo
area. Some designs will be a combination of the two, as in the Chumash rock painting
of aquatic creatures.
The proposed designs include;
The Mission Bells
' gnash Aquatic Creatures
An Oriental design incorporating the Clam Crest
The California Poppy
The Blue Heron
The Monarch Butterfly
San Luis Obispo Signage with stylized images of mountains and palm
trees.
The format for all banners, except the San Luis Obispo signage, will include the triangles
representing. the mountains surrounding San Luis Obispo, as well as an inner rectangular
form.
„ 111 !!!1•t O/.r(nlrGr
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Guided by the citv's Contnurnitt- Ih•t_elopnlent
`�idital c4r&� Department, the pruMrant docs several things: 1) it
sets the city's public art goals;2) it describes incentives
lh `Public Tlaee(4 for public art; ”) it explains the art reviciv process;and
4) it establishes uidelines G,r the design and place-
C,I ment of public art.
Program Goals
Through the Visual Art in I'uhlii Places program,San
Luis Obispo wants to:
preserve and enrich the comnumitt's environmental
quality
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scat .- t -j protide opporttnti_ T '
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�;. ties for people to sec a �
+ir , + rte . ", variety of public art ® ..
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-1 expand communih• -
j'" access to the arts,
including Special
'
_fit ❑udirnrt.s like chil- i....
dren, low-income d
persons,senior
citizens,and disabled
persons
J enanlni<re art which
"Public [Irf Is celebrates the
s. a' •a . conutut•tily's history =i
for people...
andprovides a sense a ,
of continuity forfuture h
tip.-'• �-.
s( r. generations j
j expand citizen
awareness and
,.n nr.;l t_hii' t•c I'mila zint,t I Firrir.il.cr I'% NW11 tit.h
I appreciation of the
visual arts.
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Resume
Education MFA: University of Illinois. 1970
Major: Painting, Sculpture
BFA: Oklahoma State University, 1965
Major: Painting
Graduate Study: Universidad Nacional Autonoma de Mexico. 1966
Major: Painting, Minor: Art History
Graduate Study: University of Illinois 1973-74 in Theatre and Education
Teaching Experience California Polytechnic State University, San Luis Obispo, California
Art Department. Lecturer
University of Illinois
Visiting Assistant Professor of Interior Design
National Academy of Arts
Studio Design, Art History, Set Design,
Costume Design: Secondary and Collegiate Level
Director of Design
University of Illinois
Teaching assistant
Oklahoma State University
Teaching assistant
Mendocino Art Center, Mendocino CA
Professional Experience Suzanne Skaggs Interiors, Champaign, Illinois
National Ballet of Illinois;
Resident Designer
National Academy of Arts;
Graphic Designer
University of Illinois, Krannert Center of the Performing Arts
Guest Designer
Invitational & Juried Exhibitions Renwick Gallery, Smithsonian Institution, Washington, D.C.
United Nations, New York, N.Y.
Gayle Willson Gallery, New York, N.Y.;
Instituto Nacional de Bellas Artes, Mexico City;
Instituto Norteamericano Culturales, Mexico City
Invitational & Juried Exhibitions, continued
Oklahoma Art Center. Oklahoma City, OK
Philbrook Art Center,Tulsa. OK
Nelson Gallery, Kansas City, KS
University of Illinois, Urbana, IL
Illinois State Museum, Springfield, IL
NIU Art gallery. Chicago IL
Main Street Galleries, Chicago, 1L
Horwich Galleries, Chicago, IL
Pittsburg Center for the Arts, Pittsburg, PA
Cleveland Institute of Arts. Cleveland, OH
Endleman-Kraus Gallery, New Haven, CT
San Luis Obispo Art Center, San Luis Obispo, CA
Himovitz Gallery, Sacramento, CA
Crocker Art Museum, Sacramento, CA
Pence Gallery, Davis, CA
Venice Art Walk, Venice, CA
Mendocino Art Center, Mendocino, CA
San Jose Art League. San Jose. Ca
Olive Hyde Gallery, Fremont, CA
California Craft Museum, San Francisco, CA
Fiberworks, Berkeley, CA
Plums, Fresno, CA
Quicksilver Gallery, Cambria. CA
Grants Study grant from the International Institute of Education and the
government of Mexico, 1966. Designer for New Works in Progress, a
ballet commissioned by the National Endowment for the Arts, 1976.
Grant from the National Endowment for the arts to administer a
Craftsman-in-Residence Program for the National Academy of Arts, 1977.
Participant in the Art in the Embassies program sponsored by the U.S.
State Department.
Commissioned Installations First National Bank. Tuscola, Illinois,1978
for Major Sculpture
Offices of Dr. Robert Hewitt, Champaign, Illinois, 1977
Krannert Center for the Performing Arts, University of Illinois, Urbana,
Illinois, 1979
Cal Poly, Dexter Building Entryway, San Luis Obispo, California, 1981
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Sterling. CT 06377-0098 (203) 564-0060 (FAX)
RESOLUTION NO. 6811 (1990 Series)
A RESOLUTION OF THE COUNCIL OF THE CTTY OF SAN LUIS OBISPO
ADOPTING A VISUAL ARTS IN PUBLIC PLACES PROGRAM
BE IT RESOLVED by the Council of the City of San Luis Obispo as follows:
SECTION 1. Title and Content. The City Council hereby adopts the 'Visual Arts
in Public Places" program as described in Exhibits 'A" and 'B" of the Community
Development Department staff report dated May 1, 1990.
SECTION Z. Definitions. For the purposes of this resolution, the following terms
are defined as follows:
(1) 'Visual Art in Public Places' or 'Public Art' means any visual work of art
displayed in a publically visible location: (a) in a City-owned area, (b) on the
exterior of any city-owned facility, (c)' within any city-owned facility in areas
designated as public area, lobbies, or public assembly areas, or (d) on non-city-
owned property if the work of art is installed or financed, either wholly or in part,
with city funds or grants procured by the City; and if on private property, secured
by a public art agreement between the City and the landowner.
(2) 'Work of Art' includes, but is not limited to, sculpture, monument, mural, fresco,
bas-relief; mobiles, photography, drawing, handcrafts, painting, fountain, landscape
composition, banners, mosaic, ceramic, weaving, carving, and stained glass. "Work
of art" is the creative result of individual or group effort, and is either unique or of
limited-issue nature, and is normally not mass-produced or intended primarily for
a commercial market. "Work of are does not normally include landscaping, paving,
architectural ornamentation, or signs as defined by Chapter-15.40 of the Municipal
Code.
(3) 'Capital Construction Project' means any project listed in the City's Financial
Plan Capital Improvement Program, and paid for wholly.or in part by the City of San
Luis Obispo for public benefit. "Capital construction project" includes, but is not
limited to building construction, addition, and remodel; parks; plazas; creek
improvements and flood protection.projects; bridges; streets, sidewalks, bikeways,
trails other public transportation improvements; parking facilities, and similar public
facilities as determined by the Community Development Director.
(4) 'Construction Cost' means the cost in dollars, as approved by the City Council
or the City Administrative Officer, to construct a project. "Construction Cost" shall
,not include land acquisition, design, operation, or maintenance costs.
Resolution No. 6811 0990 Series)
Page 2
(S) 'Eligible Project' means a capital construction project which is not exempt under
the provisions of this resolution, or by City Council or City Administrative Officer
action.
SECTION 3. EnvironmentaL.Determination. After City Council review and
consideration, the Community Development Director's decision to grant a negative
declaration pursuant to the City Environmental Procedures and the California
Environmental Quality Act is hereby affirmed
SECTION 4. Percent For Art. One percent (117o) of the total approved construction
cost of eligible capital construction projects shall be expended for the design and
installation of public art
SECTION S. Responsibility For Implementation. The Community Development
Director is responsible for administering the program. City departments responsible for the
planning. design, and construction of eligible capital construction projects shall include
public art in their projects, or shall otherwise meet the requirement through allocation of
funds to the Public Art Program as described in Section 6.
SECTION 6. Public Art Program. (1) Small capital construction projects,
or projects in which the City Council or City Administrative Officer determines that it is
not feasible or desirable to include public art due to site limitations or the project's location
or design, may meet this requirement through allocation of one percent (1%) of their
construction cost as an in-lieu contribution for citywide public art; (2) The Finance
Director shall establish and maintain a Public An Program in the Capital
Improvement Plan for such a purpose; and (3) Program funds shall be used for the design,
fabrication, and installation of public art, pursuant to the Visual Arts in Public Places
Program, Exhibits W and W.
Resolution No. 6811 (1990 Series)
Page 3
SECTION 7. Exempt Projects. The following types of projects are exempt from this
percent for art requirement: (1) Utility projects, such as public water or sewer system
improvements, pumps, and welL§;�(?J Underground projects, such as storage tanks and
storm drains and similar items; (3) The City Council or the City Administrative Officer
may exempt other projects from this requirement upon finding that: (a) installation of
public art would be detrimental to public health, safety, or welfare; (b) the project is not
suitable for the inclusion of public art; or is not viable by, used by, or accessible to
the public; or (c) The project is itself a public art project
SECTION 8. San Luis Obispo County Arts Council. The San Luis Obispo County
Arts Council shall assist the City by evaluating the technical and artistic merit of proposed
public art projects by forwarding its comments to the Community Development Director
or Architectural Review Commission. This is recognized as an appropriate function for the
Arts Council, a non-profit agency, and no City funding is allocated for this advisory service.
SECTION 9. Program Evaluation. The Qty Clerk shall schedule the public art
program for Council review within one year of the date of this resolution. At such review,
the Council may modify or suspend the program.
On motion of Councilman Roalm m , seconded by
Councilwoman Pinard , and on the following
roll call vote:
AYES: Councilmembers Roalman, Pinard, Rappa, Reiss, and mayor Dunin
NOES: None
ABSENT: None
Resolution No. 6811(1990 Series)
Page 4
the foregoing resolution was passed and adopted this 15th
day of
May 1990.
Mayor Roa Dunin
ATTEST:
ity erk m voges
• • • • • • • • • • • •
,ty AdministclueOf f icer
ttx-- • r•
ommunity Dcvelopmea partment
Public Wo ks epartment
Resolution No.6811 (1990 Series)
Page 5
Fie epartment
1fks aid ecreation Department
inanc Director
D/jh/pub-2irt5.wp /q
A4 ��
�►i�i��►Iilllllllll� I�uii�l II city or
San WIS OBISPO
VISUAL ART'SIN PUBLIC PLACES PROGRAM
L PROGRAM GOALS AND OBJECTIVES
A. Goals
The City of San Luis Obispo Shall:
1. Preserve and enrich the community's environmental quality by encouraging
visual arts in public places for both public and private development.
2 Foster public art to enhance San Luis Obispo's character.
3. Promote opportunities for public participation in and interaction with public
artworks and artists.
4. Expand access to the arts for residents and visitors, with special attention to
the needs of under-served audiences, such as children, low-income families,
senior citizens, and disabled persons.
S. Support a diversity of public art styles, media, programs, and artists through
its matching grants program for public art.
6. Encourage public artworks which celebrate and reaffirm the communis
historical, socio-cultural, and aesthetic values, and which provide a sense of
continuity for future generations.
7. Expand citizen awareness and appreciation of the visual arts as a key part of
the community's identity and quality of life.
B. Objectives
To achieve these goals, the city will:
1. Strongly encourage the inclusion of visual arts in new public and private .
development projects in the PF, O, C-C, C-R and C-T zones through its
development review process.
2 Evaluate, and where appropriate, revise its General Plan, Zoning and
Subdivision Regulations and other pertinent policies'and standards to provide
incentives for and remove obstacles to public art.
EXHIBIT A �J
Visual Arts in Public Places Program
Page 2
3. Develop and implement, in conjunction with San Luis Obispo County Arts
Council, administrative policies for public art acquisition, administration,
funding and long-range planning.
4. Expand the range and depth of financial support sources for the visual arts,
including the possibility of using a portion of an increase in transient
occupancy tax or sales tax�to support "public arts programs".
S. Include funding for public art planning and development in.the city's Capital
Improvement and Capital Reinvestment Programs where feasible, including
an on-going matching grant fund for public art
6. Include public art in new capital projects such as parks, city buildings, public
plazas and major street projects; and allocate at least 1 percent of total capital
construction costs for the installation of public art.
II. GUIDELINES FOR PUBLIC ART
Art eludes precise definition or regulation. Art in public context, unlike art in private
collections or museums, is linked to the community in complex ways. It both shapes and
reflects the community's perception of itself — its character and its values. And it must
address and respond to a wider audience than art in museums or private collections.
Recognizing this difference, cities and counties have developed various guidelines to
encourage the widest possible range of artistic expression, while ensuring that artworks
express the community character and values, and meet reasonable criteria applicable to
other types of "development projects".
The following guidelines will help artists, citizens, commission and council members and
staff understand the city's expectations for public art. They are not intended to unduly
restrict creative expression, or limit the types of public art possible. Rather, they are
intended to achieve the best possible mating of site and artwork, and guide what is
essentially a form of communication between the artist and the community. They are
interpreted by the City Council and the Architectural Review Commission, with technical
and procedural assistance from the San Luis Obispo County Arts Council.
1. Public art shall be located within the public right-of-way, or shall otherwise
be easily visible or accessible from a public right-of-way.
2. The design and placement of public art shall not impede pedestrian or vehicle
traffic, or conflict with public or private easements.
3. Public art shall be compatible with the immediate site and neighborhood in
terms of architectural scale, materials, land use and the site's historical and
environmental context
Visual Arts in Public Places Program
Page 3
4. Public art shall be integrated with the site, and include Iandscaping, lighting,
interpretive information, and other amenities where appropriate.
5. Permanent public art shall be constructed of durable, high-quality materials
and require minimal or no maintenance. Temporary public art shall be
constructed of materials appropriate to its duration of public display.
6. A wide variety of artistic expression is encouraged. Expressions of profanity,
vulgarity, or obvious poor taste are inappropriate.
7. Artwork shall reflect a high level of artistic excellence.
8. Public art shall not directly or indirectly cause adverse environmental effects,
or otherwise jeopardize public health, safety or welfare.
III. CRITERIA FOR MATCHING GRANT FUNDING
The city has established a matching grant fund to encourage public art. For every dollar
of private investment, the City. Council may match the expenditure on a dollar-for-dollar
basis. Public art projects receiving matching funds should provide a clear public benefit and
advance the city's public art goals. To achieve this, the city has developed special review
criteria.
Projects seeking matching grant funds will require City Council approval, as described in
Section IV below. The council will use the following criteria in evaluating funding requests:
1. Artwork shall be located 1) on publicly owned,property or right-of-way, or 2) on
private property if the artwork is secured through a public art easement..
2. Artwork should promote the city's Goals and Objectives for Public Art
3. The applicant has demonstrated sufficient experience and ability to successfully
complete the public art project
4. Projects which make creative and efficient use of resources will be given preference.
5. Artwork shall be consistent with the city's Public Art Guidelines.
6. Artwork designed and/or sponsored by a San Luis Obispo county resident, business
or organization will be given preference.
7. The City shall be named as an additional insured and indemnified during
construction and installation of the public artwork
& Permanent artwork receiving city funds shall become City property.
2/� -37
Visual Arts in Public Places Program
Page 4
N. PUBLIC ART REVIEW PROCESS
Public art projects shall be reviewed according to the chart shown in Exhibit "B". All public
art shall require review and approval by the City's Architectural Review Commission,except
_.. _. for those public art projects'determined by the Community Development Director to be
minor or incidental. Hearing, notice and appeal procedures shall be as provided for
architectural review,.Chapter 2.48 of the Municipal Code. Public art in major City capital
projects, or public art projects for which matching city funds are requested, shall require
City Council approval. The San Luis Obispo County Arts Councfl will assist the City in the
review of public art. A subcommittee of the Arts Council will, on request by the City,
evaluate artworks on their technical and artistic merits, and make recommendations to the
Architectural Review Commission and City Council.
V. INCENTIVES FOR PUBLIC ART
To promote the inclusion of public art in both public and private projects, the City shall
undertake, as appropriate, the following actions to implement the Visual Arts in Public
Places program:
1. Waive processing and permit fees for public art projects.
2. Increase matching grant funding or allow unused grant funds to accrue from
one budget cycle to the next.
3. Consider allowing-density bonuses or height exceptions to projects which
include public art tied to open space at ground level. For example, a project
which included sculpture and mini-plaza might receive height or coverage
exception to allow additional floor area comparable to the area devoted to
public art.
4. Work with the county and state to explore possible tax incentives for public
art. -
5. Revise setback regulations (Section 17.16.020) to allow public art within
setback areas, with provision allowing direction discretion to require use
permits for large artworks, or for those whose placement may have solar,
traffic or environmental impacts.
6. Clarify Sign Regulations relative to public art
7. Minimi public review time by waiving construction permit requirements,
where allowed by law, for most types of public art, including: temporary
artworks, projects which do not involve significant structural work, and
projects which do not affect public health or safety (e.g., the mural or bas-
relief on existing wall); and by allowing over-the-counter construction permits
L'-/a -f e
� -I
Visual Arts in Public Places Program
Page 5
for all but structurally complex artworks.
8. Consider allowing public art to meet a portion of the total required common
open space in condominium projects.
9. Redefine "structure" in the Zoning Regulations (Section 17.04.410) so that
- public artworks aid excluded for determining setbacks or building/lot
coverage.
VI. ADDITIONAL TASKS
These are additional tasks to be completed as part of a comprehensive public art program,
listed in the recommended order of implementation:
1. Establish Administrative Procedures - In addition to public art policies
established by the City Council, administrative procedures are needed to
support the overall goals of the program. These would include: artist
selection procedures, community involvement, interagency cooperation,
contract preparation, art collection management guidelines, insurance and
liability, and conflict resolution.
2. Artist Involvement -The ARC is the primary City advisory body charged with
reviewing public art. To assist the ARC in its role, at least one member of
the commission should be an artist, or have a strong background in the visual
arts. This would help commissioners understand art issues, and provide the
technical expertise to understand public art media, techniques, and design
implementation.
I Public Art Brochure -To assist community groups, developers, and citizens,
the City will prepare a brochure which explains the public art program: goals
and objectives, matching grant funding, and the design review process. The
brochure would be made available through the Arts Council, and at the City
Community Development and Engineering Departments.
4. Education Program - The success of public art is measured largely by the
community's understanding of an and appreciation for this art form as a
cultural resource. To promote such understanding, the City will help sponsor
an educational program which may include: public art activities in elementary
school classes, occasional articles on public art in the SLA Newsletter, San
Luis Obispo City/County Library displays, and promotion of public art among
civic organizations.
5. Program Evaluation - The public art program should be evaluated on. a
regular basis, initially one year after adoption (on or before May 15, 1991),
and then every 2 years, in conjunction with the city's budget cycle. The
written evaluation would describe the status of public art projects, evaluate
policies and procedures, and suggest changes to the program, as appropriate.
PUBLIC ART REVIEW PROCESS
LEGEND
r- SUBMIT
APPLICATION NORMAL REVIEW
SPECIAL REVIEW
PUBLIC HEARING
IF MINOR OR TEMPORARY ARTWORK STAFF
---------- EVALUATION
I NOT MINOR OR
TEMPORARY
MINOR OR IF IN CITY PARK IF MATCHING GRANT FUNDING REQUESTED
INCIDENTAL - - - ROUTING ---------
ARCH.REVIEW r
I I
I I I
I MAJOR CRY-FUNDED
I PARKs& ARCHITECTURAL PROJECTS OR PROMOTIONAL
RECREATIONIF— REVIEW �PF.4LEo COORDINATING
I COMMITTEE COMMISSION i COMMITTEE
I I
---------- PERMIT - CITY
COUNCIL
INSTALL ARTWORK
EXHIBIT B
San Luis Obispo County
ARTS COUNCIL
Board of Directors April 22, 1991
James o.Jacobson,President
Leslie Sutcliffe.Vice President
Barbara Burke.Treasurer
JoanLawrenSecretary
Bill Beeson To: San Luis Obispo Architectural Review Commission(ARC)
Dc Russ Brown
Franchelle Haynes
Dr.Jeanne LaBarbera From: Leslie Sutcliffe, Chair, Visual Arts in Public Places committee
ChristineNao�guire Arts Council of San Luis Obispo County
Karen McDonald
Marta Peluso
Wdda Rosene Re: Arts Council recommendation for proposed public art by Ruth h=ash
Judith Summers and sponsored by the San Luis Obispo Business Improvement
Mary Ann Tmvathan
Wait Tryon Association (BIA) for 40 ripstop nylon banners to be hung from existing
Ca19lina Van Stone poles and a few additional poles in downtown San Luis Obispo.
Advisory Board Background: On April 16, 1991, the Arts Council of San Luis Obispo
Mania Bozic convened a jury at 7 p.m. in the Arts Council office, in accordance with the
John French Arts Council guidelines, to review the proposed public artwork by Ruth
Barbara George
Cricket Handler Fash. The sponsor of the project, the San Luis Obispo BIA is applying for
Gasses Hewitt matching funds from the Promotional Coordinating Council PCC for this
Greg was 9 9 (PCC)
JanJercirl+ project.
Dennis Kish
Bruce Lir m
Katherine%bdden The Arts Council sees as its role (in accordance with City Guidelines) to
M'lou Mayo
ArchieMctaren appoint a jury of artists and art experts to review proposed public art
Yctor mery
Betsevfor their artistic and technical merit. This u also discussed the
Betsey Nash projects j nl
AliceHelson locations for hanging these banners, an important aspect of their artistic
Meryl Perioff
Pew Peterson impact. The Arts Council relays the jury's comments to the ARC.
Linnaea Phillips
Ron Regier
Jack Robasciovi The three-member jury consisted of persons with expertise in graphic
Deborah SpatafO1Y
Luba Staller design and fiber arts (weaving, quilting, etc.). The jury members were:
Tom Sykes Christine Maguire,a fiber artists and member of the Board of Directors of
Norma Thomas
Barbara Wavland the Arts Council; Jane Curr, graphic designer and designer of the City's
public art brochure; and Diane Ayers, a fiber artist and member of the
Administrator Courtyard Craft Gallery Coop and the Weaver's Guild of SLO County.
Sandy Baer
Also attending the jury meeting were : Ruth Fash, artist; Becky Hoffman
and Betsey Lyon, co-chair of the BIA Beautification Committee (project
sponsors); Leslie Sutcliffe, chair of the Art Council's Visual Arts In Public
Places Committee (serving as recorder�;Melinda Bradford, ARC liaison;
and Evelyn DelMartini, PCC liaison.
est Office Box 1710
San Luis Obispo
California 93406
(805)544-9251
ARC/Fash Memo, Page 2
Recommendations: The Jury unanimously recommends approval of the project. They
feel that the BIA has done an excellent job of involving the public and getting local
business behind the project.
The artist plans to make one banner first, hang it, then make any necessary
adjustments to design, construction and method of hanging. The jury feels that this is
an excellent idea and that the artist is fully able to make those adjustments without
further review. The jury also feels the 8-10% contingency in the proposed budget is
reasonable.
With the exception of some concern about the suitability of the lamb fabric on the
borders of the "San Luis Obispo" banner, the jury feels that the materials and the
method of construction proposed are appropriate. Some of the jurors have concerns
about the intricacy of the banners and the resultant difficulty in sewing. The jury sees
the possibility of some simplification of design, as the artist and seamstress begin to
work together.
The jury feels that the artist presented a thorough and well-researched proposal. The
jury feels that the artist is well-qualified and they are confident in her abilities to
complete the project.
The jury finds the banners to be well-designed, that the choices of color and subject
matter are exciting. Two members of the jury, though, do not feel the "San Luis Obispo"
banner is consistent with the other six designs and suggest revision or elimination of
that banner.
Other Comments: Responsibility for hanging, drying, storing and repairing the banners
needs to be clearly articulated in the contract.
The jury would like to convey one suggestion to the artist. They suggest that she move
the red triangl%down slightly on some of the banners so the grommets would not have
to be cut into them. (In other words, make all of the tops of the banners like the
"Mission Bell" and "Chumash" banners. The jury feels this would lessen construction
problems.
e
Location: The jury feels that+he locations of these banners are important to their visual
impact. Since these banners are movable, any problems with location are easily
remedied. The jury feels that the BIA members responsible for hanging the banners
should consider the following:
•Massing the banners on just a few streets may be overwhelming and diminish
the impact of the individual banners. Some of the streets downtown have a lot going on
visually.
ARC/Fash Memo, Page 3
•Installing some of the bannesslightly outside the few streets listed in the
proposal, specifically at points of entry into the City (Marsh Street, Santa Rosa Street)
might heighten the impact of the banners and draw people in visually.
•Location of street lights should be considered in the location of the banners to
enhance their visibility at night.
.e0ne juror had concerns about the noise of the banners flapping in the wind or
the clanidng if hardware. If this becomes a problem at any particular site, the banner
could be moved.
Summary: The Ad Hoc jury recommends that the ARC approve this project and that
the PCC match the BIA contribution of $6.755.50.
2.42 -�-3
Il�llllf II� � cityo
sAn luis oBispo
990 Palm Street/Post Office Box 8100 • San Luis Obispo, CA 93403-8100
May 2, 1991
Business Improvement Association
PO Box 1402
San Luis Obispo, CA 93406
Subject: ARC 91-22: Downtown
Add 40-public art banners on light poles
The Architectural Review Commission, at its meeting on April 29, 1991, granted final
approval subject to the conditions that the proposed lame material on the San Luis Obispo
banner be located so that grommets would not be installed on top of it and that the
"mountain" headers for grommets be standardized on all banners.
Please note that Architectural Review Conum ion approval expires after one year if
construction has not started, unless the commission designated a different time period.
On request, the Community Development Director may grant an extension of up to one
year, but not greater than two years beyond the original date of ARC approval.
The decision of the commission is final unless appealed to the City Clerk within ten days
of the date of this letter. An appeal may be filed by any person aggrieved by a decision of
the commission.
Minutes of this meeting will be sent to you as soon as they are available.
If you have any questions, please contact Judith Lautner at 549-7166.
Sincerely,
Nl�
Ken Bruce
Senior Planner
cc: Becky Hoffman
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DOWNTOWN SAN LUIS OBISPO ���
BUSINESS IMPROVEMENT ASSOCIATION
RECEIVED
June 5, 1991
JUN 6 1991
CITY CLERK
Dear Mayor and City Council: SAN LUIS OBISPO,CA
The Business Improvement Association (BIA) upon review of its proposed
budget and its projected income, find that there are areas of concern
which we are unable to fund or fund properly.
This coming year with a change of staff, and an economy which has been
down, we have the need to become more aggressive in our marketing
efforts. We find ourselves short of the needed capital to underwrite
programs which we feel can help the community as a whole and downtown
in particular. ,
Our current budget 1990-91 has been $162,200. 00 which included $45, 000+
from the City (net $117, 200. 00 BIA) . This current year' s budget has
also seen a very substantial increase in the cost of many of our
programs and fees, and since our budget was written two plus years ago
it has taken a very substantial effort on our part to find additional
revenues for the future and hold the line on our expenditures now and
in the future.
Even with our recognizing a need to become self sufficient, our
projected expenditures for 1991-92 will be $170, 578. 00 plus another
$16,810.00 in line items, requests to share expenses and a request of
the PCC. This still means a deficit of $27,236. 00 in our overall
budget.
The projections of our income have a wide variety between the City
numbers and our staff projections and are based on two very different
sets of circumstances. The City figure is based wholly on a change in
the business license and the improvement in the economy. The BIA
numbers are based on a slower economic improvement and an increase in
both service fees (Farmers' Market) and better collection procedures.
The City projects $155,250 .00 and BIA $143 ,342.00 and the City Staff
recommends the BIA divert <$9, 800. 00> from their reserves (fund
balance) this year and a larger amount next year.
Because of the uncertainty of the future based on the "economy, seismic
retrofit, fire sprinkler retrofit, potential loss of county employees
downtown and subsidiary businesses, we feel this is a very inopportune
time. to intentionally divest ourselves of these reserves.
P.O. Box 1402, Son Luis Obispo, CA 93406 (805) 541 -0286
In making these requests for sharing some programs and getting direct
assistance on others from the city, it is our belief that we also
provide a service to the city and community.
The BIA by its very nature gives the community a voice in what happens
downtown, it allows a ,focal point and a single source of information.
The BIA, through its programs, also adds to the community image and
public relations, plus has gotten the community International, National
and State coverage, and continues to grow with the LA Times sending a
reporter and camera person here the week of June 13 for yet another
story on Thursday Night Activities - Farmer' s Market, just four months
since their last story on our barbecuers.
When all is taken into consideration and realizing the city
participates in many other ways, our request this year amounts to only
23 . 5% of our overall budget and down from this year' s 27 . 8%. Part of
this increase maybe. offset by the proposed business license changes,
yet until that reaches culmination it is only supposition.
We therefore request the council to considerr, this proposed budget and
recognize that if the proposed business licence changes are not
completed we may be required to request additional assistance later in
the year.
Sincerely,
Tom'Donat
President BIA
Request for Specific Financial Support
items and what is needed
a
21000. 00 1. The Thursday Night Activities - Farmer' s
Market:
A) Street Closers Expenses; this item
runs approximately $4000.00 and because
the event has a major impact on the
community through local, state, national
and even international recognition and
as a public forum we would ask the
council to share the cost of this area
of expense.
2, 560. 00 B) Public Relations; This subject
covers a multitude of expenses,
everything from Special Events - Red
Ribbons, Apple Festival, Easter Egg
Hunt, Downtown Brown birthday party and
the candy given out nightly to the
children at TNA.
31250.00 2. Promotions:
A) Special Events; which fulfill a
community service, such as the Christmas
Parade, 4th of July Parade, etc.
1,000. 00 B), Downtown Brochure; a guide to
downtown San Luis Obispo and the
benefits to visiting SLO. , Request of
PCC.
61000.00 3. Parking:
A) Meter Bagging for Christmas; a
program which has over the years been
successful and this cost represents
approximately 50 �.
21000. 00 4. Beautification:
A) Banner Installation; the cost of
hanging banners approximately 12 times
per year will run considerably higher
with our Art - in - Public Places
Program and we request the cost be split
to help reduce our budget drain.
These requests for line items and share type program amount
to $ 16,810. 00, your consideration will be greatly
appreciated.