HomeMy WebLinkAbout05/02/1995, C-7 - MODIFICATIONS TO THE CURRENT CITY COUNCIL BANNER POLICY. �mn��►►►IUIIIII�II�� ��llll City 4 Sari ...US OBISPO MEETING DATE:
May 2, 1995
COUNCIL AGENDA REPORT ITEM NUMBER:
FROM:
Michael D. McCluskey, Public Works Director
Prepared by: Mike Bertaccini, Engineering Assistant
SUBJECT:
Modifications to the current City Council Banner Policy.
CAO RECOMMENDATION:
Adopt resolution approving the revised banner policy.
DISCUSSION:
On May 31, 1994, the City Council adopted a new Banner Policy per Resolution No. 8293
(1994 series). At the time of this new policy the City had one acceptable banner location,
but was researching an additional location. In order to provide as much opportunity for the
many events to be advertised, banner time was restricted to a one week maximum per
banner/event.
The City Council has since approved a second banner location over Marsh Street at the
Carmel Street intersection. With a second banner spot available, staff recommends that an
additional week's time be allowed for those major events or festivals which are of at least
two weeks duration.
The attached banner policy incorporates this revision (underlined and in italics).
CONCURRENCES:
The City Attorney and Business Improvement Association concur with the recommended
action.
FISCAL IMPACT:
None.
ALTERNATIVES:
Option 1 - Approve the policy with revisions.
Option 2 - Reject the revised policy.
Attachments:
1 - Revised Banner Policy (Exhibit A)
2 - Draft resolution
Resolution No. (1995 Series)
A RESOLUTION OF THE CITY OF SAN LUIS OBISPO AMENDING
THE POLICIES AND PROCEDURES FOR ISSUANCE OF BANNER PERMITS.
BE IT RESOLVED by the Council of the City of San Luis Obispo as
follows:
SECTION 1. The Banner Policy attached hereto, marked "Exhibit
All, which establishes formal policies and procedures for
processing permits to install banners in the downtown area, is
hereby approved.
SECTION 2. The City Clerk shall furnish a copy of this
resolution to the Public Works Director.
On motion of , seconded
by , and on the
following roll call vote:
AYES:
NOES:
ABSENT:
the foregoing resolution was passed and adopted this _ day of
, 1995.
This resolution supersedes Resolution No. 8293 (1994 Series) .
MAYOR ALLEN SETTLE
ATTEST:
CITY CLERK
APPROVED AS FORM:
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CITY of SAN LUIS OBISPO EXHIBIT A
Banner Policy & Procedures
DEFINITIONS
Banner: A sign which is installed across a public street, above traffic and is temporary
in nature.
Flag: A decorative sign hung vertically from a horizontal support attached to a City
street light.
Event: .Any meeting, display, exhibit, parade or show, that is open to the general
public and takes place:
1. On public property within the City limits and for which the City has
issued a permit specifically authorizing the use of said property.
2. On the Cal Poly campus for which Cal Poly has authorized the use
of said property.
Banners and flags require a Public Works Department 'Banner Permit" and are exempt from
the Municipal Code Sign Regulations. The Development Review Section of the Engineering
Division is responsible for the issuance of banner permits.
PURPOSE & APPLICATION
Banners are displayed to inform the general public of upcoming events.
Flags are displayed only for decoration in the downtown (BIA downtown beautification
flags).
AFFECTED CITY DEPARTMENTS
Public Works Department (Engineering Division, Parks & Streets Divisions)
Finance Department
PERTINENT REGULATIONS
None.
CT3
Banner Policy
Page 2 of 4
POLICY
1. A banner may be displayed only to announce an event. Business Improvement
Association Holiday decorations may be displayed in lieu of banners during the
months of November and December.
2. Flags may only be displayed on designated street light poles in the downtown which
are equipped with the necessary hardware (bracket).
3. The name of the event shall be printed in the largest and boldest type. The location
and date shall be printed in a type size smaller than that of the event. The name
and/or logo of the non-profit organization sponsoring the event may be displayed in a
type size smaller than that of the date and location. Other messages or statements
are strictly prohibited.
Examples:
An Old Fashioned Fourth of July
July 4t' Mission Plaza
City of San Luis Obispo
Rib Cook-Off
Thursday Night Farmers' Market
Business Improvement Association
SCOUT A RAMA
Mission Plaza August 12"'
Boy Scouts of America
Banner wording shall be approved by the City prior to issuance of a banner permit, to
insure consistency with this policy. The approved wording shall be in the form as
shown above and plainly stated on the banner permit. Existing banners which meet
the intent but not exact form as shown above shall be allowed until replaced or
changed. Deviation from the approved wording is cause for the City to either refuse
to install, or to remove any banner.
4. Banners shall be installed for a period of one (1) calendar week. A single banner or
multiple banners advertising the same event shall not be hung in consecutive time
slots.
Major events or festivals, of at least two weeks duratiom may be allowed a banner at a
single location for a two week period (greater than 13 calendar d=) if it is demonstrated
C_7-�
Banner Policy
Page 3of4
to the satisfaction of the Public Works Department that the major event or festival has at
least ten (I0) nrescheduled activities or concerts (broadly,, publicized and oen to the
generallpublic for a fee or free) extending over a two week period
5. Banners and flags shall be installed and removed by the City's Parks & Streets
Division, by a public utility company, or, the BIA. However, the BIA may only install
those banners for which the BIA has been issued a banner permit.
6. Banners shall be installed and removed on Mondays, NO EXCEPTIONS.
7. A minimum banner permit fee will be charged. If the City installs and removes the
banner, an additional fee shall be charged which is representative of the City's
estimated costs associated with the installation/removal of banners and flags.
(Note: All fee updates are processed through the Director of Finance and approved
by resolution of the City Council).
If the BIA installs and removes the banner, only the minimum administrative fee shall
be charged. If however, the BIA or a public utility company fails to remove the
banner on the scheduled date, the City may do so and collect one-half of the full
banner fee from the permittee prior to release of the permittee's banner.
8. The Business Improvement Association (BIA) is partially sponsored by the City.
Therefore, all fees charged to the BIA will be fifty (50) percent of the normal fee. All
banners and flags installed for an event or non-profit organization which is financially
co-sponsored by the City or BIA will be charged fifty (50) percent of the normal fee.
Events which are solely City sponsored events will not be charged a fee.
9. A new banner schedule shall be established each year by January 10. Banner permit
applications shall not be received prior to January 10. Beginning on the first weekday
following January 10, banner permits will be issued on a first-come first-served basis.
Banner space shall not be reserved except through the issuance of a banner permit.
10. Banner specifications:
Maximum banner size:
4 ft. wide x 24 ft. long, constructed of a fabric which will able to withstand typical
weather conditions.
Support lines shall be 40 feet long with the banner centered. Support lines shall
be 1/4 inch nylon rope top and bottom, double stitched across the full length of
the banner. Each comer shall be quadruple stitched for 1 foot from each comer
and across the support lines.
Banner Policy
Page 4 of 4
Banners over 12 feet in length and 2 feet in width shall have wind relief cuts 1 foot
on center (4 inches x 4 inches, horseshoe cuts).
11. Flag Specifications:
Flags shall be designed to be hung from the City's street light pole brackets.
However, since flags typically vary greatly in size and shape, proposals shall be
reviewed on a case by case basis regarding material, stitching, supports (hardware)
and dimensions.
PROCEDURE
At the beginning of each calendar year, a schedule of City and BIA banners shall be
established. All City departments and the BIA wishing to reserve a banner location and time
shall do so, in writing between January 2 and January 10, to the Development Review
Section of the Engineering Division. Once all initial City and BIA banners are reserved, all
other banner requests (including subsequent City and BIA banner requests) shall be reserved
on a first come first served basis. NO EXCEPTIONS GRANTED.
Upon receipt of a written request to hang a banner or flag(s), the Engineering Division
Development Review Section shall verify the proposed banner complies with City policy and
specifications. If staff is uncertain whether a banner/flag complies with City policy, the
matter shall be referred to the Public Works Director for review/approval.
A Public Works Department "Banner Permit" shall be completed and issued and all
appropriate fees collected before any banner is installed. Banner permit forms are located at
the public counter at 955 Morro St. A Banner Permit File containing the current year
banner schedule (calendar), banner specifications, a copy of this policy, and issued banner
permits will also be kept at this location.
After a Banner Permit is completed, the original permit is routed to the City Arborist (Parks
Division), a copy is given to the permittee, and one copy is filed in the Banner Permit File.
At the end of each calendar year, the banner schedule (calendar) and issued permits are
removed from the Banner Permit File and placed in an archive file in the Engineering
Division Development Review Section until disposal.
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