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HomeMy WebLinkAbout09/05/1995, C-10 - REQUEST FOR WAIVER OF BANNER REGULATIONS. �Illn�l�lN,lll v, f MEtT1J,11G SATE: �IIIN�I�I� II In ull ci o San ti..us oBispo 'j- ' ow COUNCIL AGENDA REPORT rrE"''NUMBER: A 24 August 1995 ,�/� FROM: Deborah Holley, Administratoi{J�'L/ Business Improvement Association SUBJECT: Request for waiver of banner regulations. RECOMI INDATION: By motion, waive recently established banner regulations limiting banner hangings to one week to allow BIA Marsh Street Makeover banner to be displayed over Marsh Street during the project (September through November) except when previously reserved by another organization. DISCUSSION: The attached Marsh Street Makeover project plan fully explains the details of the entire program. In that plan, it is proposed to include a banner which hangs over Marsh Street (at Beach Street) informing those traveling north on Marsh Street: Marsh Street Makeover...Gateway to a more beautiful Downtown. The banner will be of a size that complies with regulations. It is proposed that the banner be hung the day before the project begins (on or about 12 September) and remain hanging until the project is completed (November), except when another organization has reserved the space. At this time, the only known reservation is September 23-30 by a gospel group. No other reservations have been made for the space to the BIA's knowledge. The BIA will assume the usual and customary cost for hanging the banner. It is believed that this banner is an essential and crucial part of the makeover program. Due to the somewhat lengthy and problematic process of the previous phase of construction, it is hoped that this marketing campaign will illustrate to the community the necessity and benefits of this construction project. C/0-/ CONCURRENCES: The Department of Public Works (Mike McCluskey) and the CAO concur with this one-time request to waive usual banner requirements based on the unique nature of construction work on Marsh Street (scope, length of disruption.) Consequently, this waiver will establish no precedent since similar circumstances are highly unlikely to be present in the future. FISCAL IMPACT: None. ALTERNATIVES: None. ATTACHMENTS: Marsh Street Makeover Project Plan /off ©JD TOM JONES ADVERTISING PRESENTING THE San Luis Obispo MARS H St. MA KEOVE R "Gateway to a_ more beautiful Downtown" August 17, 1995 3437 Empresa Drive, Suite C - San Luis Obispo, California 93401 Phone: (805) 541-6020 • FAX: (805) 541-6022 r o 3 IDEAS. . . Here are some ideas we have collected to help promote — in a positive way — the Marsh St. construction. We're calling it the MARSH St. MAKEOVER, Gateway to a more beautiful Downtown. Plan #1. A street banner at in the 400 block of Marsh Street identifying the project with its very "positive" name, MARSH St. MAKEOVER Gateway to a more beautiful Downtown. Plan #2. Conduct a series of promotional events each week and on each block of construction. Some ideas are: • An afternoon Ice Cream Social and free classic movie for people born in 1908 fVt t Bury a Time Capsule at each comer. • Have media contests with "makeover" prizes: Facials, hairdos, auto detail, new tires, new bicycles, dinners at Marsh St. restaurants, etc: • Tee shirts with the Marsh St. Makeover theme and artwork for sale and as prizes. • A grand finale with parade and Makeover M1L N\J�—sidewalk sale at ribbon cutting time. Plan #3. Blanket the media with construction updates. Maybe even have a drive time "Marsh St. Makeover Report." /nom Plan #4. Working with one of the Marsh St. merchants, such as Law's Hobby Center, have a diorama built for a storefront window display. Window display could also contain artifacts unearthed in digging up old water mains. Might also work with Mission School on other art projects. Plan #5. Work with KSBY-TV and Tony Cipolla on a special "Tony's Job" news sequence. Plan #6. Have a "pipe sale", with sections of the old water pipe and donate the proceeds to the Historical Museum. Plan #7. Sell plaques on new fire hydrants. Sell sponsorships on new sidewalk benches. Plan #8. Have a kickoff"Ground Breaking Sale" the weekend before the construction begins (or Sept. 15-16). Plan #9. Work with local downtown merchants and encourage them to offer "construction specials". Plan #10. Produce window posters and counter cards for all merchants (Please Excuse the construction. We're doing a Marsh St. Makeover and building a new Gateway to a more beautiful Downtown.) Plan #11. Have colorful printed Tee shirts made up for downtown merchants to wear and to sell. There may be many other ideas that would lend themselves to the overall promotion. 16 -s' COST ESTIMATES. . . We propose the following estimated budget to develop, coordinate and produce the ideas outlined. BANNER 4' X 24' (Vinyl banner custom painted & installed by city) $640.0.0 `!�t jkj Ate--FLAGS (4-6 to hang from poles) 600.00 DIORAMA Donation for materials 150.00 TIME CAPSULES (7 C $25 ea.) 175.00 ICE CREAM SOCIAL & MOVIE 500.00 TEE shirt design 75.00 PLAQUES for hydrants, benches 150.00 WINDOW POSTERS & CARDS 200.00 PARKING TOKENS (Cost of buying wooden tokens plus 1/2 parking fees) 350.00 RADIO production & air time 3,200.00 PRINT production and space 1,500.00 FLYERS (Printing of 3 "Makeover" flyers) 600.00 AGENCY Retainer 1,200.00 MISC. 660.00 Total Budget $10,000.00 C-/O- (o