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HomeMy WebLinkAbout05/28/1998, 1 - STUDY SESSION: STATUS REPORTS ON THE ECONOMIC DEVELOPMENT AND NATURAL RESOURCES PROGRAMS council j ac En as Report 1�N°d CITY OF SAN LUIS O B I S P O FROM: Ken Hampian, Assistant City Administrative Officer Prepared By: Diane Sheeley, Economic Development Manager S Neil Havlik,Natural Resources Manager x_64 SUBJECT: STUDY SESSION: STATUS REPORTS ON THE ECONOMIC DEVELOPMENT AND NATURAL RESOURCES PROGRAMS CAO RECOMMENDATION 1. Receive a status report on the activities of the Economic Development program, including implementation of the Targeted Industry Cluster Committee (TICC) recommendations and the programs of the Economic Vitality Corporation(EVC). 2. Receive a status report on the activities of the Natural Resources program, including the work of the Natural Resources Inventory Committee and a summary of grant activities. DISCUSSION Overview As a part of the 1995-97 Financial Plan, the City Council created the positions of Economic Development Manager and Natural Resources Manager. The Natural Resources Manager position was filled in February 1996. The Economic Development Manager was filled first in July 1996,with the current incumbent coming on board in May 1997. Given the relative newness of these programs, it is timely to review the status and respective achievements of each. Attached are outlines prepared by the Economic Development and Natural Resources managers which set forth the main topics to be covered during the study session (Attachments 1 and 2). In addition, each program has had the support of committee volunteers, and work related to these efforts shall be reported. Since several committee members are expected to attend the meeting, staff has scheduled the Economic Development Program portion of the session from approximately 11:30 a.m. to 12:30 p.m., followed by the Natural Resource Protection Program report from 12:30 p.m. to 1:30 p.m. Targeted Industry Cluster Committee(TICC)Update The Economic Development Manager will report on progress in implementing the TICC recommendations endorsed.by the City Council in September 1997. This update will fulfill the commitment made at that time,which was to provide a progress report to the City Council within one year. The attached TICC work program summary was reviewed by several TICC committee l�� Council Agenda Report—Economic Development and Natural Resources Status Reports Page 2 members in a meeting held on May 18, 1998 (Attachment 3), and shows that significant progress has been made in implementing the various strategies outlined in their 1997 report. Economic Vitality Corporation Performance and Funding Attachment 4 is a report from the EVC on its contract performance during 1997-98. In funding the EVC, the City's approach has been "stair step", reaching our estimated "fair share" annual cost of$18,600 (based on population) in thirds, contingent upon performance. Consequently, Council approved a $6,200 contribution in 1997-98 and $12,400 in 1998-99, with the second year requiring an affirmation of continued City Council interest. Staff believes that the EVC has performed satisfactorily during this early start-up phase and should be supported for at least another year at the budgeted level of $12,400. Staff can comment further during the study session, and EVC representatives shall be available to answer questions. However, the actual funding decision is to be made by Council in June with the adoption of the 1998-99 Budget. Natural Resource Inventory Committee Update Among other things, the Natural Resources Manager will report on the activities of the Natural Resources Inventory Committee. This update will especially focus on a change in work emphasis since the committee was formed from detailed scientific natural resource cataloging only, to overall resource identification and education. The work is taking shape in the form of a poster similar in concept to the Conceptual Physical Plan for the City Center, and through a series of resource brochures (like the Creek Care brochure published in 1997). Funds are included in the recommended 1998-99 Budget to further the inventorying and educational initiatives of the program, with the assistance of the committee. The amount proposed is $15,000, which is very reasonable given the amount of technical expertise being donated to the effort. The committee's work will be further explained during the study session. Open Space Protection and Funding Clearly, the protection of open space has been the major activity of the Natural Resources program since its inception, with acquisitions funded through a combination of General Funds, grants,and other sources(e.g.private donations). Attachment 5 provides a summary of our grant efforts. With the recent approval of$250,000 for the Filhponi property,the City has successfully obtained over $850,000 in grant funds. While the General Funds appropriated in the 1997-99 Financial Plan were totally used to complete the Bishop Peak acquisition, the Council has expressed its willingness to allocate additional General Funds in the form of grant matches, if appropriate opportunities arise. The first such opportunity shall be before the City Council on June tad, in connection with a$350,000 grant application relative to the Morganti property. Concluding Comment It is staff's opinion that both programs are operating effectively and working in total cooperation to advance two priority interests of the community, as envisioned by the City Council. Council Agenda Report.=Economic Development and Natural Resources Status Reports Page 3 ATTACHMENTS 1. Economic Development Program Status Report Outline 2: Natural Resources Protection Program Status Report Outline 3. TICC Work Program Update 4. EVC Status Report to Council 5. Natural Resource Program Giant Summary NOTE: Work in progress 'related to the economic development marketing packet and natural resources poster and brochures will be shown during the study session. G:Haivi`an/Council,Agenda Reports/ED-NR Study Session ` �J i CITY OF SAN LUIS OBISPO ECONOMIC DEVELOPMENT PROGRAM STUDY SESSION STATUS REPORT OUTLINE May 28, 1998 I. Introduction A. Program in effect since 1994 B. Economic Development Manager on staff since July 1996 C. Council Priorities: • Continue implementing the economic development program, including focused business recruitment efforts consistent with the results of the targeted industry cluster report • Proactively work to revitalize Madonna Plaza and Central Coast Mall II. Continued Economic Development Program Implementation and Targeted Business Recruitment A. What is Economic Development? • Misperceptions—only Economic Development Manager carries out; should happen real fast! • Reality: shared responsibility among city staff, public-private • Longterm undertaking — persistence and patience essential! B. What Are We Doing? Business Retention and Expansion • Being available and attentive—even to the "smaller" issues, every day 0 Client contact and servicing (e.g. walk-ins, calls, intemet e-mail responses) 0 Troubleshooting/ombudsman role (e.g. Saturn, Cafe Roma, The Wine Guy) ATTACHMENT 1. r • Strengthening the communication network/changing perceptions 0 Within the organization — team responsibility (team building presently underway) 0 Within the community (Chamber, Downtown Association, Manufacturers, Softec, many others) 0 Within the region (EVC, EAC, other cities) 0 Through business Visitation (e.g. Oddworld, True Link, Kiosk Software) • Interim Annexations (Ball Guitar, Spice Hunter, Aero Drive) Business Recruitment and Marketing • Targeted Industry Cluster Committee follow-up 0 Quick Response Team formation and results 0 San Jose air link efforts - City's role 0 Commercial brokers meeting/interaction - site inventory 0 Stronger networking linkages with education, including Cal Poly Spring 1998 Alumni magazine article, Cuesta's Institute for Professional Development (Small Business Development Center) 0 Resolution supporting research park initiative and assistance to Committee in assuring strong community outreach 0 Economic development web site with links to business and economic development organizations and targeted industries 0 New fulfillment brochure and complementary marketing materials including updated testimonials, updated economic profile 0 Regional marketing efforts (EVC Revolving Loan and contract, Central Coast Regional Marketing Team) 0 State and national interaction (IDRC, ICSC, AEDC, CALED) • Other Community Preparedness Efforts 0 Airport Area Specific Plan —property owner liaison 0 Interim Annexations—contributes to needed inventory l-� III. Madonna Road Shopping Area A. Working with Central Coast Mall owner/developer— application expected in June B. Maintaining communication with Madonna Plaza — difficult, but ongoing efforts C. Working with staff team on Dalidio — "San Luis Marketplace" D. Redevelopment Agency feasibility study IV. Where To From Here? Hot activities: A. Finalize promotional materials and web page B. Continued TICC implementation and marketing C. Ongoing internal education/communication D. Database input and maintenance including land and building inventory E. Public outreach role for airport area annexation and research park F. ACT! database program (tool to quantify and measure results of activities) CITY OF SAN LUIS OBISPO NATURAL RESOURCES PROTECTION PROGRAM STUDY SESSION STATUS REPORT OUTLINE May 28, 1998 I. Introduction A. Program in effect since July 1995 B. Natural Resources Manager on staff since February 1996 C. Council Priorities: • Establish Greenbelt protection program • Establish long-term funding source for open space protection • Establish Natural Resources Education and Stewardship programs • Prepare Natural Resources Inventory of City and surroundings II. Greenbelt Protection Program A. Initial research on status of Greenbelt properties B. Acquisition techniques include purchase, dedication, trade C. Three major open space properties acquired in fee or by easement: • Guidetti conservation easement • Maino property • Bunnell property D. One major open space property to be acquired by dedication: Prefumo Homes E. Discussions/negotiations in progress with several additional owners III. Long-Term Funding Source A. Measure O not successful B. Proposition 198 requires 2/3 favorable vote for future tax increases C. Apparently little interest in Countywide tax measure D. State bond proposals, Packard Foundation initiative offer opportunities E. City maintains active program of pursuing grant support • $900,000 raised since January 1997 • $3,500,000 in applications to Regional Board • $850,000 in applications anticipated in June-December 1998 F. General Fund grant matches, as appropriate ATTACHMENT 2 IV. Natural Resource Education and Stewardship Program A. Natural history education program • spring wildflower walks • nature program at summer camps • nature walks at after-school program at Laguna MS • considering expansion of State Park docents program B. Stewardship program • established, now basically routine • focus on creek environment, exotics control, planting • branching into trail work • Several hundred participants, 1-2 thousand hours of labor C. Other Outreach Activities • Open Space Ordinance • Creek Care brochure • Grazing Leases • Adopt-a-Facility V. Natural Resources Inventory Program A. Advisory Group established in late 1996 B. Group tried several approaches to charge C. Poster and informational brochures settled on as best approach D. Vegetation surveys of Bishop Peak and Reservoir Canyon completed E. Creek Care and Bird guides prepared F. Reptile and amphibian guide nearly ready G. Wildflower, mammal, fish guides anticipated H. Poster intended as a source of popular information/awareness I. Possible intern support to enter data into map format VI. Staff Support Activities A. Salinas Reservoir EIR and Mitigation Plan B. Water Reuse Program EIR and Mitigation Plan C. Flood Management Program Activities D. Airport Area/Margarita Area Open Space Programs E.. Major Private Project EIRs and Mitigation Activities VII. Future Activities A. Continued Efforts at Conservation Transactions, Funding Support B. Management Programs for City-owned Open Space Lands C. Recreational Development of Sensitive Areas (Bishop Peak, Islay Hill Trails) D. 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S � = a00 ( EE � . § B@( cc ° mo « 2 E E o § § ) � $ 2 D a.E a o 0 ■ ID L� k a CD / k 0E0r- + m cr JU 0 e S $ ® © � kZ § . se G2 OD § 22 — �k ) § $ � e o > _ § 5 _ c0 ° E % AI tkE � k � k75 — k§ a 2 (D _ . £ @ � xCDCD © � t kBk toE Co IE , $ . a � � k2w2cl.oe . mo § - - � � . © ; 2 ) = � § § °PoaW 10 � / f � EUJ= = § -Q P .2 kf ) © §f ) � ca7 § f2 ■ _ 0 ■ 02 § 7cow 0 272 � " © « § CM c 2 � d � ) © . — )�k o § �\ tco � �\ % G § 002k / 27 � kit 2f ��� c co & $ % ■ D ° £ g$ � 220 0 G > 0 ® � $ k0 -a 87= ° � k � \ � c ° § ° kCL ° tul , CO) . 2 . /�� Economic Vitality Corporation May 14, 1998 of San Luis Obispo County Y San Luis Obispo City Council Members City of San Luis Obispo 990 Palm Street San Luis Obispo, CA 93401 RE: Quarterly Report-Agreement for Economic Development Services with the City of San Luis Obispo Dear Council Members: The $6,200 Agreement for Economic Development Services dated July 1, 1997 through June 30, 1998 with the City of San Luis Obispo and the Economic Vitality Corporation delineates a number of cooperative activities including assisting in the development of job, employment, training and business opportunities for residents of the City of San Luis Obispo and San Luis Obispo County; the development of new business and firms that will be owned and targeted to low to moderate income residents of the community; to assist the establishment and support of forums and other mechanisms for participation of stakeholders in the formulation of economic activity;to provide for appropriate county wide business marketing and business expansion that will benefit the city; and, to assist in the development of coordinated and competitive programs of business incentives to expand, retain and attract desirable firms to the area including the development of incubators, business parks and loan funds. In relation to the above listed activities please note the most current activities of the EVC through this past fiscal year, from July 1, 1997 to the date of this report(May 1998). • The Economic Vitality Corporation has in place a Revolving Loan Fund program of which approximately S 100,000 has been loaned to a business in the City of San Luis Obispo (Mid-State Building Maintenance and Supply). This firm was loaned funds through the County's Revolving Loan Fund allocation. This was due to the fact that the loan application was put in place prior to the City's allocation of CDBG RLF funds. However,job creation was required for city residents only. The firm will employ upwards of eight(8) low to moderate income individuals who are residents of the City of San Luis Obispo. • The City of San Luis Obispo has set aside 5250,000 in CDBG Revolving Loan Fund guarantees. While no funds have been committed a loan application has been received from the FrameWorks, John Semons owner/operator, for the purpose of purchasing property, working capital, and construction of a new art gallery and framing shop at the intersection of Madonna and Higuera streets. Loan amount is FOUNDING SPONSORS: City of Atascadero-County of San Luis Obispo-M/Call America•Mid-State sank-Pacific Gas&Electric Company-Seagate Software P.O. Box 5257■San Luis Obispo■California 93403 ■ Phone: 805-782-9156 • Fax: 805-781-6193 ATTACHMENT 4 estimated to be in the $100,000-150,000 range. In addition, a loan application has been submitted for a retail operation on Higuera Street. • The EVC worked in relocating TrueLink software to San Luis Obispo • EVC was instrumental in relocating Kiosk Software from the unincorporated County to the City of San Luis Obispo • The EVC assisted Ernie Ball Guitars to annex/expand into the City of San Luis Obispo • The EVC was instrumental in assisting Cal Poly and working in coordination with the City for the establishment of some type of business incubator and research park and the coordination of the study with Bechtel Corporation • EVC developed a County-wide economic profile which highlights the City of San Luis Obispo,the remaining incorporated cities and the County, and is sent to approximately 10 leads per month. • EVC coordinated side visits with two manufacturing funis, a fixtures firm from Quincy, Illinois and an office furniture manufacturing firm from Fresno, California. In addition, EVC has responded to three call center requests from the State of California of which San Luis Obispo locations were submitted. • EVC currently is a member of the Central Coast Marketing Group and serves as a central lead distribution point to the City of San Luis Obispo to leads generate by the Central Coast Marketing Group,the State of California and Pacific Gas &Electric Corporation • EVC has coordinated County-wide task forces on Agriculture, Technology and Tourism. The City of San Luis Obispo is actively participating on the Tourism and Technology task forces. • The Economic Vitality Corporation has applied for a$57,000 grant from the State of California, the Job Creation Investment Fund program. The grant will be let to the County and subcontracted to the EVC in an effort of employing San Luis Obispo County residents who are currently enrolled in Aid to Families with Dependent Children(welfare program) CalWORKs. The largest number of welfare recipients in the County reside in the City of San Luis Obispo. Therefore,considerable efforts will be made to create new jobs for this City constituent group. • The EVC has contracted with Wayne Brown Institute of Salt Lake City for developing a venture capital conference to be held September 17, 1998 in San Luis Obispo at the Embassy Suites Hotel in an effort of attracting institutional investment capital opportunities for San Luis Obispo based companies • EVC has initiated the Economic Vitality Corporation Venture Forum. Six meetings have been held in the City of San Luis Obispo at the Forum on Marsh. Topics ranged from: venture capital investment criteria;private placement memoranda; venture capital business plans; technology based business development; Cuesta College Small Business Assistance Center programs; venture leasing; and labor and personnel issues related to new company start up. Scheduled for July is human resources/employee leasing programs. • The EVC distributes leads for new business expansion and relocation to the City of San Luis Obispo. This service is part of a regional effort in coordination with the County,the incorporated cities and the State of California. Over the past year the EVC has responded to over 50 leads, the majority of which have been given to the City of San Luis Obispo. This effort is in conjunction with the regional marketing campaign and partnership consisting of the Central Coast Marketing Group(San Benito County, San Luis Obispo County, Monterey County, Santa Cruz County and Northern Santa Barbara County). The EVC maintains annual membership on behalf of the region's units of local government. The above listed bullets are direct examples of San Luis Obispo City's participation in regional economic development. In addition, numerous meetings at a local level with the City's Economic Development Manager has fostered an efficient and cooperative partnership for sustainable economic development. We look forward to another productive year. Sincerely, Gregg Goo win President/CEO CC: Susan Cotler, Chairperson, Economic Vitality Corporation Diane Sheeley,Economic Development Director, City of San Luis Obispo o - a •a v a c L a� = - - c > > _> F° rn m w c V m y N V O co `m m m w m E m m O J J J L D) C U U m cu U D t3 _ V1 w w coL -O H � W m >+ N E CO y 0 U N O U � Ufa UIQ EL > L O U > f� �.. ..- O U � U � U � E0 a)� O O U U O Q..:.: Q (A >+ W N co U "O Q w Q w N Q 11 C Q O Q•` C QN AGO � � � .� ¢ Z co U ¢ � cv 75 Q'- C) N O ti N m E ca c a' o> cz ? rn E ya m:H0 'o a' orn c L crn cc, � Q. w mai Q Q g HT' g Z °' C a0 rn II O Z w r 0 0 a o c a Q o _ �, o H cccc y 0 L O. 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