HomeMy WebLinkAboutPublic Relations Services Contract 2008THIS AGREEMENT is made and entered into in the City of San Luis Obispo on
this j/-"'� day of -\,T ! 2008 by and between the CITY OF SAN LUIS
OBISPO, a municipal de poration, hereinafter referred to as City, and; the SAN LUIS
OBISPO CHAMBER OF COMMERCE, INC., a nonprofit corporation, hereinafter referred
to as Contractor.
WITNESSETH:
WHEREAS, the City desires to contract with the Chamber of Commerce to
promote its advantages as a destination for tourists through public relations efforts,
disseminate visitor information and properly respond to inquiries about activities taking
place in the City; and
WHEREAS, Contractor is qualified
coverage about the City in various radio,
entertainment outlets; and
to arrange and obtain favorable media
print, television and electronic news and
WHEREAS, Contractor undertakes public relations services as an integral part of
its operations; and on behalf of the City, and is in a position to accomplish such aims and
purposes of the City in an efficient and economical manner;
NOW THEREFORE, in consideration of their mutual promises, obligations, and
covenants hereinafter contained, the parties hereto agree as follows:
1. TERM. The term of this Agreement shall be from July 1, 2008 until June
30, 2009.
2. INCORPORATION BY REFERENCE. Exhibit A.
3. REPRESENTATION FOR PROGRAM COORDINATION.
3.1 City. The City Administrative Officer or his designated representative
shall be the Project Manager representing the City for all purposes under this agreement.
3.2 Contractor. Contractor shall assign a single Project Manager to have
overall responsibility for the progress and execution of this Agreement for the Contractor.
Dave Garth, President/CEO of Contractor is hereby designated as the Project Manager.
Should circumstances or conditions subsequent to the execution of this document require
a substitute Project Manager for any reason, the Project Manager designee shall be
subject to the prior written approval by the City Project Manager.
4. CITY'S OBLIGATIONS. For providing services as specified in Exhibit A to
this Agreement, and upon receipt of monthly invoices with attached copies of work order
forms, bills, and detailed billable hours (reflecting the time spent, the employee, and the
activity undertaken), the City agrees to pay to contractor 12 monthly payments of a
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retainer in the amount of Three Thousand Six Hundred and Twenty Five Dollars
($3,625) per month plus up to, and no more than, One Thousand Three Hundred
Dollars ($1,300) for expenses as billed for a total public relations services allocation not
to exceed Forty Four Thousand Eight Hundred Dollars ($44,800) for 2008 -09
5. CONTRACTOR'S OBLIGATIONS.
5. 1. Scope of Work - Exhibit A. For and in consideration of the payments
and agreements to be made and performed by City, Contractor agrees to provide
services as described in Exhibit A attached hereto and incorporated into this Agreement.
5.2. Tourism Marketing Plan. Contractor agrees to assist the City in
achieving the major objectives set forth in the City of San Luis Obispo's Tourism
Marketing Plan.
5.3. Coordination of Efforts with other Contractors. In addition to
Contractor, the City has service agreements for its community promotions efforts with the
San Luis Obispo County Visitors and Conference Bureau (VCB) for regional promotion
and marketing services as well as with Verdin Marketing Ink to provide advertising
services. Contractor acknowledges the potential for duplication of efforts and costs as a
result of these agreements with the City. To coordinate efforts, Contractor agrees to
participate in monthly meetings of the Promotional Coordinating Committee's Marketing
Subcommittee and provide a 60 -day action plan at the meeting. In performing its services
under this agreement, the Contractor agrees to make every reasonable effort to
coordinate activities and to identify and avoid duplication of costs associated with the
Promotional Services, VCB, and advertising services agreements.
5.4 Promotion of City Properties. Contractor agrees during its promotion
of City and fulfillment of the terms of this Agreement that it shall promote all City of San
Luis Obispo lodging properties, whether or not they are member of the San Luis Obispo
Chamber of Commerce. Contractor acknowledges that this promotional effort could
require the production of separate materials to include non - member lodging properties on
an information list and a link on the visitslo.com website to a list of non - member
properties.
6. GENERAL TERMS AND CONDITIONS. Contractor shall meet all general
terms and conditions as specified in Exhibit B.
7. INSURANCE. The Contractor shall procure and maintain for the duration of
the Agreement insurance which meets the requirements of Exhibit C. As evidence of this
insurance, the Contractor shall provide the City with a Certificate of Insurance and an
Endorsement naming the City as an "Additional Insured ".
8. AMENDMENTS. Any amendment, modification, or variation from the terms
of this Agreement shall be in writing and shall be effective only upon approval by the
Council of the City or the City Administrative Officer (CAO), up to the authority granted to
the CAO by Council.
9. INDEPENDENT CONTRACTOR. Notwithstanding any representations,
oral or written, between the parties, including any and all agents or representatives
thereof, Contractor at all times covered by the terms of this Agreement is acting as a free
and independent contractor, not as an agent of the City. Any and all supervision and
direction by any City official, department or body shall be only that necessary to provide
broad general outlines, and Contractor will use its own initiative and discretion in
performing the details of work herein.
10. COMPLETE AGREEMENT. This written Agreement, including all writings
specifically incorporated herein by reference, shall constitute the complete agreement
between the parties hereto. No oral agreement, understanding, or representation not
reduced to writing and specifically incorporated herein shall be of any force or effect, nor
shall any such oral agreement, understanding, or representation be binding upon the
parties hereto.
11 NOTICE. All written notices to the parties hereto shall be sent by United
States mail, postage prepaid by registered or certified mail addressed as follows:
City City Clerk
City of San Luis Obispo
990 Palm Street
San Luis Obispo, CA 93401
Contractor Chamber of Commerce
1039 Chorro Street
San Luis Obispo, CA 93401
Attn: Dave Garth
12. AUTHORITY TO EXECUTE AGREEMENT. Both City and Contractor do
covenant that each individual executing this Agreement on behalf of each party is a
person duly authorized and empowered to execute agreements for such party.
IN WITNESS WHEREOF, the parties hereto have caused this instrument to be
executed the day and year first above written.
ATTEST:
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Au rey H er, C & CI drk
CITY OF SAN LUIS OBISPO,
A Municipal Corporation
By � �i ►
David F. Romero, Mayor
APPROVED AS TO FORM:
J ath Lowell, City Attorney
CONTRACTOR
By: (i
Dave Garth, President/CEO
San Luis Obispo Chamber of Commerce
EXHIBIT A
SCOPE OF .- .-
44J
1. Assist in implementing the City's Tourism Marketing Plan Goals and Objectives.
1.1. Continue to maintain and improve upon strategic alliances including supporting
partnership opportunities with the San Luis Obispo Vintners on their two main
events, Cal Poly Open House & Alumni relations, the Arts Community on
special events, the City's Parks and Recreation Department through special
events and marketing opportunities. Coordinate with Grants -in -Aid recipients to
increase event and cultural promotion through PR outreach.
1.2. Whenever possible, represent City Tourism at the event providing.
2. Use the City of San Luis Obispo's Community Promotion's Brand, San Luis Obispo
— Experience the SLO Life! in all materials and promote its use by the media.
3. Focus of Public Relations Efforts
3.1. Utilize targeted themes, for instance, the Great Outdoors or the Cultural
Center, as an umbrella "theme" for promoting the Arts Community, culinary,
eco and recreational tourism hiking, biking, sightseeing, shopping and other
activities that can easily be undertaken in the City. Identify and refine themes
and public relations focus at monthly marketing meetings with the Promotional
Coordinating Committee's (PCC) Marketing Subcommittee.
3.2. Provide information to travel editors and assignment editors about local events
such as: Music & Arts Festivals, Tour of California, Jeep Mountain Bike Race,
etc. Make sure to highlight events according to the Grants in Aid events
supported by the City Council.
3.3. Target various niche interests including: culinary tourism, eco and recreational
tourism, developing travel trends, and writers specializing in these and other
relevant special interests.
3.4. Continue to assist in achieving the Tourism Marketing Plan's goal of
maintaining and improving upon strategic alliances by supporting special
events through the promotion to visitors and residents.
4. Media Relations
4.1. Aggressively maintain and develop relationships with travel writers and editors.
Conduct ongoing outreach to key newspaper, magazine, guidebook, television,
radio, online, and syndicated editors, writers and producers.
4.2. Target the following media markets: the Bay Area including San Jose, the
Central Valley, the greater Phoenix Area, the Sacramento Region, Orange
County, Los Angeles County, Ventura, as well as new markets as they
develop.
4.3. Respond timely to media requests for information about the City.
4.4. Upon request, or in connection with a targeted story pitch (and when an article
is likely to result) serve as the primary host to coordinate accommodations,
meals, meetings, tours and other personal services for visiting travel writers.
4.5. Attempt to meet the following Media Relations Goals:
4.5.1. 30 domestic press visits.
4.5.2. Eight magazine articles focusing on the City or some niche travel related
aspect of the City in travel oriented and /or specialty publications identified
by the Contractor and PCC Marketing Subcommittee or by the Ad
Contractor as a publication an ad is being placed in.
4.5.3. 24 newspaper articles in target markets' newspapers such as: LA Times,
San Jose Mercury News, and so forth that focus on the City, a special
event. in the City, or some niche travel related aspect of the City as
identified by the Contractor and PCC Marketing Subcommittee.
4.5.4. 24 general media coverage in target markets (e.g. mention in Calendar of
Events, planning materials, etc.).
4.5.5. 12 articles or informational updates in electronic media including travel
sites, electronic publications, etc.
4.5.6. Two broadcast events in the target markets.
4.5.7 Identify the top 20 most frequently used California or Central Coast Guide
Books to the PCC Marketing Subcommittee. Advocate for, and /or update
City coverage in those guide books to ensure that it is current and
representative of the current Tourism Marketing Plan objectives.
Respond to specialty publication inquires to the Chamber and provide
current factual information.
5. Specific Public Relations Efforts
5.1. Develop story ideas to elicit coverage about the City and promote fresh story
ideas through press releases, destination updates, tourism trends and story
pitches. Possible ideas for 2007 -08 could include: shopping in Downtown San
Luis Obispo, hiking and biking in San Luis Obispo, Fall Arts events, San Luis
Obispo Vintners and Growers wine events, local bike races, eco and
recreational tourism and other ideas developed at the monthly meeting of the
PCC Marketing Subcommittee. Coordinate story pitches with the advertising
and regional marketing contractors and provide pitches to the media outlets
the ad and regional marketing contractors advertises in during the time the
advertisements are running.
5.2. Write and distribute a minimum of 12 press releases per year and four
quarterly What's New in San Luis Obispo targeted to the media.
6. Maintain Information
6.1. Maintain a computer mailing list of travel oriented media outlets (newspapers,
magazines, radio, television stations, freelance writers, electronic media
sources, etc.) with a core group of contacts. Provide list to City upon request.
6.2. Update listings about the City in various publications, both print and electronic.
Seek out new publications for the City to be listed in.
6.3. Coordinate with the Chamber Visitors Center regarding an annual special
events calendar.
6.4. Develop and maintain a Press Room on the visitslo.com website. Include in
the press room the following: general information about the City, contact
information, Frequently Asked Questions, story ideas, what's new, press
releases that are downloadable, articles about the City, and image gallery with
several high resolution images.
6.5. Report on activity, network opportunities, and placements achieved through
the City's contract with Media Kitty.
7. Provide written reports on Public Relations activities monthly (by noon on the first
Wednesday of the month) to the City of San Luis Obispo's Administration
Department to be included in the PCC's meeting packets. At a minimum the reports
shall include:
7.1. Summary of activities & achievements relating to work scope as outlined in
Appendix A
7.2. Summary of media contacts during the reporting period.
7.3. Copies of press releases sent out during the reporting period.
7.4. Summary of editorial and /or stories published during the reporting period and
copies thereof. Include the publication, total circulation, column inch and total
valuation per the Gale Directory or other similar publication
7.5. Summary of materials distributed during the reporting period.
7.6. Summary of strategic alliances supported during the reporting period.
8. Once a quarter, present the PCC with a detailed oral report highlighting
achievements as compared to the work scope and elaborate on upcoming plans
and events.
Exhibit B
GENERAL TERMS AND CONDITIONS
1. Business License and Tax. Contractor must have a valid City of San Luis Obispo business
license and tax certificate prior to execution of the contract. Additional information regarding
the City's business tax program may be obtained by calling (805) 781 -7134.
2. Ability to Perform. Contractor warrants that it possesses, or has arranged through subcontracts,
all capital and other equipment, labor, materials, and licenses necessary to cant' out and
complete the work hereunder in compliance with any and all federal, state, county, city, and
special district laws, ordinances, and regulations.
3. Laws to be Observed. Contractor shall keep itself fully informed of and shall observe and
comply with all applicable state and federal laws and county and City of San Luis Obispo
ordinances, regulations and adopted codes during its performance of the work.
4. Payment of Taxes. The contract prices shall include full compensation for all taxes which
Contractor is required to pay.
5. Permits and Licenses. Contractor shall procure all permits and licenses, pay all charges and
fees, and give all notices necessary.
6. Safety Provisions. Contractor shall conform to the rules and regulations pertaining to safety
established by OSHA and the California Division of Industrial Safety.
7. Public and Employee Safety. Whenever Contractor's operations create a condition hazardous to
the public or City employees, it shall, at its expense and without cost to the City, furnish, erect
and maintain such fences, temporary railings, barricades, lights, signs and other devices and take
such other protective measures as are necessary to prevent accidents or damage or injury to the
public and employees.
8. Preservation of City Property. Contractor shall provide and install suitable safeguards,
approved by the City, to protect City property from injury or damage. If City property is injured
or damaged as a result of Contractor's operations, it shall be replaced or restored at Contractor's
expense. The facilities shall be replaced or restored to a condition as good as when the
Contractor began work.
9. Immigration Act of 1986. Contractor warrants on behalf of itself and all sub - contractors
engaged for the performance of this work that only persons authorized to work in the United
States pursuant to the Immigration Reform and Control Act of 1986 and other applicable laws
shall be employed in the performance of the work hereunder.
10. Contractor Non - Discrimination. In the performance of this work, Contractor agrees that it will
not engage in, nor permit such sub - contractors as it may employ, to engage in discrimination in
employment of persons because of age, race, color, sex, national origin or ancestry, sexual
orientation, or religion of such persons.
11. Work Delays. Should Contractor be obstructed or delayed in the work required to be done
hereunder by changes in the work or by any default, act, or omission of the City, or by strikes,
fire, earthquake, or any other Act of God, or by the inability to obtain materials, equipment, or
labor due to federal government restrictions arising out of defense or war programs, then the time
of completion may, at the City's sole option, be extended for such periods as may be agreed upon
by the City and the Contractor.
12. Payment Terms. The City's payment terms are 30 days from the receipt of an original invoice
and acceptance by the City of the services provided by Contractor (Net 30).
13. Inspection. Contractor shall furnish City with every reasonable opportunity for City to ascertain
that the services of Contractor are being performed in accordance with the requirements and
intentions of this contract. All work done and all materials furnished, if any, shall be subject to
the City's inspection and approval. The inspection of such work shall not relieve Contractor of
any of its obligations to fulfill its contract requirements.
14. Audit. The City shall have the option of inspecting and/or auditing all records and other written
materials used by Contractor in preparing its invoices to City as a condition precedent to any
payment to Contractor.
15. Interests of Contractor. Contractor covenants that it presently has no interest, and shall not
acquire any interest direct or indirect or otherwise, which would conflict in any manner or degree
with the performance of the work hereunder. Contractor further covenants that, in the
performance of this work, no sub - contractor or person having such an interest shall be employed.
Contractor certifies that no one who has or will have any financial interest in performing this
work is an officer or employee of the City. It is hereby expressly agreed that, in the performance
of the work hereunder, Contractor shall at all times be deemed an independent contractor and not
an agent or employee of the City.
16. Hold Harmless and Indemnification. Contractor agrees to defend, indemnify, protect and
hold the City and its agents, officers and employees harmless from and against any and all
claims asserted or liability established for damages or injuries to any person or property,
including injury to Contractor's employees, agents or officers which arise from or are
connected with or are caused or claimed to be caused by the acts or omissions of Contractor,
and its agents, officers or employees, in performing the work or services herein, and all
expenses of investigating and defending against same; provided, however, that Contractor's
duty to indemnify and hold harmless shall not include any claims or liability arising from the
established sole negligence or willful misconduct of the City, its agents, officers or employees.
17. Year 2000 Compliance. The Contractor warrants that the goods or services provided to the
City, including those provided through subcontractors, are "Year 2000 compliant." For the
purpose of this contract, "Year 2000 compliant" means that goods or services provided to the
City will continue to fully function, fault -free, before, at and after the Year 2000, without
interruption or human intervention; and if applicable, any data outside of the date range 1990-
1999, including leap years, will be correctly processed in any level of computer hardware or
software, including, but not limited to, microcode, firmware, application programs, files and data
bases. This warranty supersedes all warranty disclaimers or limitations, and all limitations on
liability, otherwise provided by the Contractor.
Upon request by the City, the Contractor will provide the City with a description of its Year 2000
compliance strategy, or statement of why this is not relevant to contract performance.
18. Contract Assignment. Contractor shall not assign, transfer, convey or otherwise dispose of the
contract, or its right, title or interest, or its power to execute such a contract to any individual or
business entity of any kind without the previous written consent of the City.
19. Termination. If, during the term of the contract, the City determines that Contractor is not
faithfully abiding by any term or condition contained herein, the City may notify Contractor in
writing of such defect or failure to perform; which notice must give Contractor a 10 (ten)
calendar day notice of time thereafter in which to perform said work or cure the deficiency.
If Contractor has not performed the work or cured the deficiency within the ten days specified in
the notice, such shall constitute a breach of the contract and the City may terminate the contract
immediately by written notice to Contractor to said effect. Thereafter, neither party shall have
any further duties, obligations, responsibilities, or rights under the contract.
In said event, Contractor shall be entitled to the reasonable value of its services performed from
the beginning date in which the breach occurs up to the day it received the City's Notice of
Termination, minus any offset from such payment representing the City's damages from such
breach. "Reasonable value" includes fees or charges for goods or services as of the last
milestone or task satisfactorily delivered or completed by Contractor as may be set forth in the
Agreement payment schedule; compensation for any other work, services or goods performed or
provided by Contractor shall be based solely on the City's assessment of the value of the work-in -
progress in completing the overall workscope.
The City reserves the right to delay any such payment until completion or confirmed
abandonment of the project, as may be determined in the City's sole discretion, so as to permit a
full and complete accounting of costs. In no event, however, shall Contractor be entitled to
receive in excess of the compensation quoted in its proposal.
20. Ownership of Materials. All original drawings, plan documents and other materials prepared
by or in possession of Contractor as part of the work or services under these specifications shall
become the permanent property of the City, and shall be delivered to the City upon demand.
21. Release of Reports and Information. Any reports, information, data, or other material given
to, prepared by or assembled by Contractor as part of the work or services under these
specifications shall be the property of City, and shall not be made available to any individual or
organization by Contractor without the prior written approval of the City.
22. Copies of Reports and Information. If the City requests additional copies of reports, drawings,
specifications, or any other material in addition to what Contractor is required to furnish in
limited quantities as part of the work or services under these specifications, Contractor shall
provide such additional copies as are requested, and City shall compensate Contractor for the
costs of duplicating of such copies at the Contractor's direct expense.
23. Attendance at Meetings and Hearings. As part of the workscope and included in the contract
price is attendance by the Contractor to public meetings to present and discuss its findings and
recommendations. Contractor shall attend as many "working" meetings with staff as necessary in
performing workscope tasks.
7
Exhibit C
INSURANCE
Insurance. Contractor shall procure and maintain for the duration of the contract insurance against claims
for injuries to persons or damages to property which may arise from or in connection with the performance
of the work hereunder by Contractor, its agents, representatives, employees, or sub - contractors.
a. Minimum scope of insurance. Coverage shall be at least as broad as:
• Insurance Services Office Commercial General Liability coverage (occurrence
form CG 0001).
• Insurance Services Office form number CA 0001 (Ed. 1/87) covering Automobile
Liability, code 1 (any auto).
• Workers' Compensation insurance as required by the State of California and
Employer's Liability Insurance.
• Errors and Omissions Liability insurance as appropriate to Contractor's profession.
b. Minimum limits of insurance. Contractor shall maintain limits no less than:
• General Liability: $1,000,000 per occurrence for bodily injury, personal injury
and property damage. If Commercial General Liability or other form with a
general aggregate limit is used, either the general aggregate limit shall apply
separately to this project/location or the general aggregate limit shall be twice the
required occurrence limit.
• Automobile Liability: $1,000,000 per accident for bodily injury and property
damage.
• Employer's Liability: $1,000,000 per accident for bodily injury or disease.
• Errors and Omissions Liability: $1,000,000 per occurrence.
C. Deductibles and self - insured retentions. Any deductibles or self - insured retentions must
be declared to and approved by the City. At the option of the City, either: the insurer shall
reduce or eliminate such deductibles or self - insured retentions as respects the City, its
officers, officials, employees and volunteers; or Contractor shall procure a bond
guaranteeing payment of losses and related investigations, claim administration and
defense expenses.
d. Other insurance provisions. The general liability and automobile liability policies are to
contain, or be endorsed to contain, the following provisions:
• The City, its officers, officials, employees, agents and volunteers are to be covered
as insureds as respects: liability arising out of activities performed by or on behalf
of Contractor; products and completed operations of Contractor; premises owned,
occupied or used by Contractor; or automobiles owned, leased, hired or borrowed
by Contractor. The coverage shall contain no special limitations on the scope of
protection afforded to the City, its officers, official, employees, agents or
volunteers.
• For any claims related to this project, Contractor's insurance coverage shall be
primary insurance as respects the City, its officers, officials, employees, agents and
i
volunteers. Any insurance or self - insurance maintained by the City, its officers,
officials, employees, agents or volunteers shall be excess of Contractor's insurance
and shall not contribute with it.
Any failure to comply with reporting or other provisions of the policies including
breaches of warranties shall not affect coverage provided to the City, its officers,
officials, employees, agents or volunteers.
Contractor's insurance shall apply separately to each insured against whom claim is
made or suit is brought, except with respect to the limits of the insurer's liability.
Each insurance policy required by this clause shall be endorsed to state that
coverage shall not be suspended, voided, canceled by either party, reduced in
coverage or in limits except after thirty (30) days' prior written notice by certified
mail, return receipt requested, has been given to the City.
e. Acceptability of insurers. Insurance is to be placed with insurers with a current A.M.
Best's rating of no less than A:VII.
Verification of coverage. Contractor shall furnish the City with a certificate of insurance
showing maintenance of the required insurance coverage. Original endorsements effecting
general liability and automobile liability coverage required by this clause must also be
provided. The endorsements are to be signed by a person authorized by that insurer to bind
coverage on its behalf. All endorsements are to be received and approved by the City
before work commences.