HomeMy WebLinkAbout03/16/2004, PH 1 - SLO BASEBALL STADIUM ADVERTISING BANNER FEES council .
j aGEnaa Repottt
CITY OF SAN LUIS OBISPO
FROM: Paul.LeSage,Parks &Recreation Director
Prepared By: Linda Fitzgerald,Recreation Manager
SUBJECT: SLO BASEBALL STADIUM ADVERTISING BANNER FEES
CAO RECOMMENDATION
1. As recommended by the Parks and Recreation Commission and the Advisory Committee on
the Joint Use of Recreational Property(Joint Use Committee), amend the City's Master Fee
Schedule to establish fees for posting advertising banners at San Luis Obispo Baseball
Stadium at $25.00 for a banner 4 feet by 8 feet or less and $50.00 for a banner larger than 4
feet by 8 feet.
2. Allocate fees received to the General Fund.
DISCUSSION
At the November 4, 2003 Council meeting, staff was directed to return with a fee schedule for
groups wishing to post advertising banners at San Luis Obispo Baseball Stadium. The Parks and
Recreation Commission and the Advisory Committee on Joint Use of Recreational Property had
agreed to set the banner fees at:
1) $25.00 for a banner 4 feet by 8 feet or less
2) $50.00 for a banner larger than 4 feet by 8 feet
The Joint Use Committee made a recommendation at their September 23, 2003 meeting to have the
banner fees placed in the Joint Use Fund and requested the funds be used toward maintenance and
operations of the stadium. The Joint Use Committee amended their recommendation at the October
28, 2003 meeting to change their action to a "suggestion" that the fees go into the Joint Use Fund.
After receiving additional information from the City's Finance and Information Technology
Director regarding General Fund subsidies of Stadium maintenance and operations at their
December 9, 2003 meeting, the Joint Use Committee agreed by consensus to stand by their October
28 action. The Parks and Recreation Commission made no recommendation on the allocation of the
fees received.
Since the maintenance and operations of San Luis Obispo Baseball Stadium are supported through
the General Fund, it is staff's recommendation that the fees be placed in the General Fund, rather
than the Joint Use Fund The anticipated amount of revenue received from the installation of
banners at the Stadium, estimated to be approximately $1000 annually, would not equate to the
costs of operating and maintaining the facility. Placing the funds into the General Fund would help
to offset those costs. Costs for installation would be bome by the group placing banners in the
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Council Agenda Report—SLO Baseball Stadium Advertising Banner Fees
Page 2
Stadium.
CONCURRENCES
The Advisory Committee on Joint Use of Recreational Property and the Parks and Recreation
Commission recommended that fees be established at San Luis Obispo Baseball Stadium for
posting advertising banners.
FISCAL IMPACT
An estimate of $1,000 annually in revenues would be recovered through the stadium advertising
banner fees. There would be no effect on operating costs as banner installation would be the
responsibility of the users, who would bear any costs if there were any damage caused as a result of
the installation.
ALTERNATIVES
Do nothing — fees would not be charged for placing advertising banners at San Luis Obispo
Baseball Stadium.
Attachments
1) Resolution—SLO Baseball Stadium Advertising Banner Fees
2) Minutes of September 23,2003 Joint Use Committee Meeting
3) Minutes of October 28,2003 Joint Use Committee Meeting
4) Minutes of December 9, 2003 Joint Use Committee Meeting
5) Minutes of September 2, 2003 Parks &Recreation Commission Meeting
Electronic File Path:
FAcouncil agenda reports\CAR-stadium banner fees.doc
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ATIACHMENT.1::�/ ,
RESOLUTION NO. (2004 Series)
A RESOLUTION OF THE COUNCIL OF THE CITY OF SAN LUIS OBISPO
ESTABLISHING FEES FOR POSTING BANNERS AT
SAN LUIS OBISPO BASEBALL STADIUM
WHEREAS, the placing of banners at San Luis Obispo Baseball Stadium by users is
permitted under Council action on November 4,2003; and
WHEREAS, revenues from banner installation can assist in offsetting maintenance and
operating costs for the Stadium; and
WHEREAS, it is the policy of the City of San Luis Obispo to review service charges on an
ongoing basis and to adjust them as required to ensure that they remain adequate to achieve adopted
cost recovery goals; and
WHEREAS, in a ccordance w ith t his p olicy t he C ouncil a dopted R esolution N o. 9130 on
November 21, 2000 updating the City's updated master fee schedule on a comprehensive basis; and
WHEREAS, the Council considered amendments to the master fee schedule at a public
hearing on March 16, 2004 based on a detailed analysis of costs and funding requirements to meet
adopted cost recovery goals.
NOW, THEREFORE, BE IT RESOLVED by the Council of the City of San Luis Obispo
that the City's master fee schedule is hereby amended as follows, effective April 1,2004
SECTION 1. Amend the City's Master Fee Schedule to include the following fees for
Stadium Banner Installation:
a) $25.00 fora banner 4 feet by 8 feet or less;
b) $50.00 for a banner larger than 4 feet by 8 feet.
SECTION 2. Written permission from all affected users must be obtained prior to the
installation of the banners at the Stadium.
SECTION 3. Payment for all banners installed at the Stadium is due within 10 days upon
presentation of the invoice.
Upon motion of seconded by
and on the following roll call voter
AYES:
NOES:
ABSENT:
The foregoing resolution was adopted this day of 2004.
David F. Romero, Mayor
� a
Resolution No. (2004 Series) ATTACHMENT_,
Page 2
ATTEST:
Lee Price, C.M.C.
City Clerk
APPROVED AS TO FORM:
onathan 6wejfoo,00" -0-
City Attorney
ADVISORY COMMITTEE ON JOINT USE
OF RECREATIONAL FACILITIES AiTAINMMT 24
MINUTES
Tuesday,September 23, 2003 - 12:00 noon
***Parks & Recreation Office, 1341 Nipomo, San Luis Obispo***
Chair Rick May called the meeting to order at 12:07pm.
ROLL CALL
Present: Chair Rick May, Committee Members Debbie Black, Nancy Cochran,
Jane Godfrey, Richard Kreit, and Ed Thoma
Absent: Committee Member Lary Smyth
Staff: Paul LeSage,.Linda.Fitzgerald,Todd Beights and Carolyn Goossens
1. Public Comment Period
There were no public comments.
2. Approval of August 26,2003 Minutes
Moved by Committee Members Kreit/Thoma to approve the minutes of August 26, 2003 as presented;
motion passed unanimously.
3. Joint Use Fund Report
The Committee reviewed the Fund Activity Report dated August 20-September 12, 2003.
4. Facility Use Grant—September 2003 Grant Cycle
Linda Fitzgerald reviewed a request received from Girls Softball Association for assistance with their
June 2004 tournament facility uses at Cal Poly. Katie Peters, representing Girls Softball Association,
spoke in support of their request of $2,000 for Cal Poly facility uses. The Committee reviewed the
purpose of funds is limited to rental of facilities. Moved by Committee Member Kreit/Thoma to
approve funding up to $1,500 to the SLO/Los Osos Girls Softball Association for rental of facilities at
Cal Poly; motion approved unanimously.
5. Advertising at Joint Use Facilities
The Committee reviewed a proposed advertising and sign requirement for all joint use facilities,
developed by the assigned subcommittee, in addition to the recommendation of the Parks & Recreation
Commission.
Tim Golden, SLO Blues, spoke in support of the proposed fee of$50.00 ($25.00 for signs smaller than
4x6). He recommended the size be changed to standard size 4x8 (from the proposed 4x6).
The Committee discussed 1) plans for providing funds for maintenance upkeep for banner locations; 2)
banner funds collected be earmarked for facility upkeep; 3) City staff will determine appropriate
language on banners and each banner receiving approval before being displayed; 4) not charging youth
organizations.
After much discussion, it was moved by Committee Member Thoma/Cochran to approve the Parks &
Recreation Commission's recommendation amending the banner size to 48; motion approved (5-1,
Committee Member Kreit voting no)
amara' l r 2-
JUC Minutes Page 2
September 23,2003
Moved by Committee Member Thoma/Kreit to approve all collected funds for banner display be
credited to the JUC fund and used for the SLO Stadium maintenance at the discretion of the Joint Use
Committee; motion approved unanimously.
6. Request by Public or Department-Parks Maintenance Division for indscreens at
SLO Baseball Stadium
Todd Beights reviewed City's request for $4,000 for installing fences at the SLO Stadium to be
installed in Spring 2004 and the values of having them. Moved by Committee Members Black/Kreit to
approve the request for $4,000 from the Grants in Aid for black screening at the Stadium; motion
approved unanimously.
7. Staff Reports
There were no staff reports
8. Additional Items
There were no additional items
9. Adjournment
Meeting was adjourned at 1:05pm to October 28, 2003 at the Parks & Recreation Department Office.
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l ATTACHMENT
ADVISORY COMMITTEE ON JOINT USE OF RECREATIONAL FACILITIES
October 28, 2003 Minutes
Present: Chair May, Vice Chair Godfrey, Committee Members Black,
Cochran, and Kriet
Absent: Committee Members Thoma and Smyth
Staff: City of San Luis Obispo — Recreation Manager Fitzgerald and
Parks Supervisor Beights
SLCUSD — Staff Members Silacci and Merson
Meeting was called to order at 12:05pm by Chair May. There w o public
tat ' e.
Approval of September 23, 2003 Minutes: .Committee Member Kriet asked that
the motion on page 2 for funds from banners at SLO Baseball Stadium be
reflected as a suggestion rather than committee action.
MOTION: (Kriet, Godfrey) —Approve September 23, 2003 minutes as amended,
approved 5-0, Thoma and Smyth absent.
Joint s and Rep ecreatio anager Fitzgerald reported a fund balance
of$1287.19. Discussion arose on the actions by the JUC at the September
meeting on the banner ad fees going into the Joint Use Fund rather than City's
General Fund. Committee members requested that the City's Finance Director
be invited to the next meeting to discuss the issue.
Presentation on Water Reuse Proiect: Sue Baasch and Katie DiSimone from the
City Utilities Department gave a presentation the JUC on the status of the water
reuse project, taking place around the City.
Request for Funds from SLOYSA for Field Improvements: Ron Regier and Gary
Tanner, representing SLO Youth Sports Association, provided the JUC with an
update on the progress they are making with the field improvements on SLCUSD
property to be made in lieu of user fees paid by youth sports organizations. The
SLOYSA has contracted with Sam Fudin Landscape to make improvements on
the fields at C.L. Smith Elementary School and Laguna Middle School.
Collections have been received from the various youth organizations but funds
are still needed to fulfill the contract. A grant request of$10,000 is being made
by the SLOYSA to complete its commitment to the school district for the field
improvements.
MOTION: (Kriet, Black) Approve the request by the SLOYSA for an allocation of
$10,000 to be made from the Grants-in-Aid account in the Parks & Recreation
Department's operating budget; approved 5-0, Thoma and Smyth absent.
ATTACHMENT.
�J Committee questions to staff followed..
Committee Member Cochran expressed support for allowing the League to finish out
their schedule. Committee Member Black concurred and suggested that the
schedule be posted at the courts. Committee Member Thoma agreed that the
current season be left intact and suggested that Islay and French Park courts remain
open from 8-11 am to accommodate walk-on players.
Director LeSage shared his thoughts on the recommendation. If the JUC chose not
to act on the recommendation, then the reservations would stay as permitted. He
stated that he would like the ability to have all six courts available for reservations
until June 1. He would like a scheduling meeting to allow for all 6 courts to be
reserved before or after 8-11 am.
MOTION: (Khet,.Black) Approve the following conditions for Sirisheimer Tennis
Court Uses: 1) Leave existing reservations intact; 2) After June 1, 2004, no
reservations will be accepted between 8-11 am Monday through Friday;3) Allow the
Parks and Recreation Department, at their discretion, to reserve all 6 tennis courts at
Sinsheimer Park until June 1,'2004. Approved 5-0, Committee Members Godfrey
and Smyth absent.
Tennis Court Use Reguest: Scott Cleere, representing USTA, requested 3 courts on
Saturday, December 27 from 11 am-4pm for a mixed doubles tournament and a rain
date of Saturday, January 3.
MOTION: (Black, Cochran) -Approve the use of 3 tennis courts on Saturday,
December 27 from 11 am-4pm for a mixed doubles tournament and a rain date of
Saturday, January 3 with the understanding that the rain date would be canceled if
play occurred on December 27. Approved 5-0, Committee Members Godfrey and
S se
:Fundand
on with City Finance.Director Bill Statler regarding Joint Use Fund: inance
Statler discussed his viewpoint of why.the stadium banner fees should go
City s General Fund rather than the Joint Use Fund. He stated that the
ance and operations of the baseball stadium are subsidized by the General
d any fees collected should offset those costs. The committee askedquestions of Mr. Statler. The JUC took no formal actiononthis item.but byus stood by their actions of October 28 with their suggestion that the fees goJoint Use Fund. ati i o the January 27, 2004 JUC meeting.
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ATTAMMENT
Parks and Recreation Commission
MINUTES
City-County Library Conference Room
Wednesday, September 3, 2003, 7:00 p.m.
CALL TO ORDER: Chair Peter Dunan called the meeting to order at 7:04 p.m.
ROLL CALL: Chair Peter Dunan, Commissioners Debbie Black, Daniel Buckshi, Gary Clay,
Jim Neville,and Bill Pyper.
ABSENT: None
STAFF: Director Paul LeSage, Todd Beights,Robin Perrin,and Cindy McDonald.
CONSIDERATION OF MINUTES:
The minutes of the August 6, 2003 meeting were approved, with correction of"Vice Chair Bill Pyper
called the meeting..."instead of Chair Peter Dunan.
PUBLIC COMMENT PERIOD:
There was no public comment.
1. Volunteer of the Month
jok%gofther Ti an as the Vol r'4000000IOP1100W 100000I
o onth.
2. Advertising in Parks
LeSage explained the Advertising in City Parks agenda report and philosophy.
Chair Dunan opened the meeting for public comment:
Tim Golden Arroyo Grande, Requested that SLO Stadium users be allowed to leave signs up during
the baseball season.
Ed Thoma, San Luis Obispo, JUC member, but speaking as a private citizen. Mr. Thoma agrees with
Mr. Golden with the labor required to remove and place the signs on the fences. Other stadium user
groups do not object to the signs staying there all season.
Chair Dunan closed the public input.
The Commission discussed the issue.
Recommendations:
Motion 1:
Recommend to City Council and approve staff recommendation to the Advertising in City Parks
Policy with the following changes:
1. "With the exception of the SLO Stadium (signage may be in place from May 1St to August 15U'),
the current practices of temporary signage should continue with removal after each scheduled daily
use."
2. Revised to read "The City reserves the right to accept or deny any signs that is posted in its
facilities."
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PlPat*s&&c C=m&bnWX31MinutesI09.03.03 minutes.dx
L
rks and Recreation Comm on
nutes for September 3, 2003 A1TA .A.=---
ge 2
otion passed 4:2(Pyper,Dunan opposed)
otion 2:
commends that policy dictates that the City charge $25.00 for less than 4x6 foot size signs and $50 greater than 4x6 for seasonal events.
otion passed 5:1 (Black/Clay,Buckshi opposed)
3. o n m c S eport
LeSage gave astatus report regarding the Johnson Ranch. The Johnson Ranch will be in a Master Plan
that the Commission will review in the future.
Comments — Buckshi asked if there are any public safety problems and LeSage said only Shed two.
Mr. Buckshi said that it looked great and with the price tag of$10,000 it was incredibly well thought
out.
Recommendation:
Review and comment on the Johnson Ranch status report.
4. Grant Applications
LeSage explained the two Proposition 40 Grant Applications to the Commission.
Recommendation:
Endorse the City applications for allocation funding of$340,364 available from the State Department
of Parks and Recreation through Proposition 40 Program. (Clay/Buckshi, unanimous).
5. Directors Report.
LeSage briefed the Commission on the following subjects:
• Capital Projects—Damon Garcia update.
• Ludwick Dedication is November 15th at 11 a.m. — 1 p.m. October 13 the City will have an
open house and volunteer dinner on October 17th. LeSage invited the Commission.
• Commissioners workshop will be held on November 8t',more information to come.
6. Staff Reports
Perrin gave an update on the pool and the future therapy pool. S he a Iso g ave t he C ommission a
handout with the activities of the department.
Beights updated the Commission with various park projects.
7. Committee Reports
Commissioners gave reports on Committees they attended.
8. Communications
Pyper requested that non-resident fees be added to the next agenda.
9. Adjourned
The meeting adjourned at 9:08 p.m. to the October 1,2003.