HomeMy WebLinkAbout10/18/2011, B6 - CITY WAYFINDING PROGRAM C O
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October 18 2011
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CITY OF SAN LUIS OBISPO
FROM: Jay Walter, Director of Public Works
Prepared By: Bridget Fraser, Senior Civil Engineer
SUBJECT: CITY WAYFINDING PROGRAM
RECOMMENDATION
1. Adopt a resolution approving a City Wayfinding Program including an updated City emblem
and approving the conceptual plans for an entry monument sign at the corner of Highland and
Santa Rosa Street (Highway 1); and authorize the City Manager to implement the City
Wayfinding Program within approved budgets.
2. Approve a transfer of$50,000 from the Community Promotions Operating budget for Contract
Services to the Directional Sign Program capital project's construction account to support
construction costs associated with the Directional Sign Program project.
REPORT IN BRIEF
The City of San Luis Obispo currently has no formal wayfinding program that effectively invites and
directs visitors to various attractions throughout the City. Recognizing the need for improvement in
this area, two separate Capital Improvement Program (CIP) projects - the City Gateways Project and
the Downtown Comprehensive Directional Sign Project — were brought forward and adopted as part
of the 2007-09 and the 2009-11 Financial Plans. Rather than the two projects spinning off on their
own in potentially two different directions, staff combined and coordinated the conceptual design
phases of the projects through development of a City-wide wayfinding program. This will provide
guidance and implementation plans for directional signage throughout the City, not only for the two
specific projects,but for future projects as well.
RRM Design Group along with sub-consultant, Pierre Rademaker Design, assisted staff in
preparation of the City Wayfinding Program, which includes a signage system (list of signs),
conceptual designs of the signs and an implementation plan. Development of the program and in
particular the designs of the entry monuments and the vehicular and pedestrian directional signs have
been reviewed and endorsed by the Promotional Coordinating Committee, Cultural Heritage
Committee, Architectural Review Commission, as well as a Signage Committee compromised of a
group of stakeholders. All advisory bodies have endorsed the program and recommend that Council
adopt the City Wayfinding Program.
Following Council's adoption of the program, staff will begin implementation of the program by
continuing with final design and construction of the two CIP projects —the Directional Signs Project
with a focus on directing visitors to downtown, and the City Gateways project which will include
construction of an entry monument at Highland Drive & Santa Rosa Street with funding
predominantly coming from a National Scenic Byways Grant obtained by SLOCOG. Staff is
recommending that Council approve the project for this entry monument at Highland and direct staff
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City Wayfinding Program �J Page 2
to continue to work with SLOCOG on the installation. An increased matching City contribution will
be needed for this project if SLOCOG's grant is not enough to support construction costs.
DISCUSSION
Background
Whether you are in a large building or on a City street, an effective directional sign or"way-finding"
system is necessary to help you know where you are, where you want to go and how to go about
getting there. The City's new wayfinding sign program is all about getting visitors where they need
and want to go. This encourages visitors to stay and see all that the City has to offer.
In any City street environment an effective community wayfinding signage system is typically
comprised of a family of signs (entry monuments, vehicular signage, pedestrian signage, maps,
kiosks, etc.) that direct visiting motorists and pedestrians to specific destinations within the
community, for example: downtowns and civic centers; historic districts, museums and other cultural
venues; and government centers. This family of signs is primarily for tourists or visitors that are not
familiar with the community.
A wayfinding system not only provides directions to travelers, it also provides an important "first
impression" of the City of San Luis Obispo. An effective wayfinding system lets users know "you
have arrived in San Luis Obispo" and then proceeds to lead them to important destinations within the
City. A wayfinding system should be attractive, functional, and easy to understand.
The City of San Luis Obispo currently has no formal wayfinding program. Recognizing the need for
this; two separate Capital Improvement Program (CIP) projects - the City Gateways Project and the
Downtown Comprehensive Directional Sign Project — were brought forward and adopted as part of
the 2007-09 and the 2009-11 Financial Plans. The focus of the City Gateway project is to improve
gateways into the City by improving existing entry features or constructing new features. The focus
of the Comprehensive Directional Sign Project is to develop and implement a wayfinding system
within the downtown core. The proposed sign family ties the two programs together visually to
assist visitors in recognizing the wayfinding messages.
In April 2010, the City Manger authorized staff to combine the conceptual design phases of the
projects to develop an overall concept for signage that can be used in the future for an expanded
program (Attachment 1).
City Wayfinding Program Purpose
The purpose of the Program is to bring uniformity and cohesiveness to a variety of City wide features
used to "brand" the City's image, guide tourists to destinations, and identify City facilities. This gives
consistency of design to a wide range of signs, markers, plaques, and City branding features to prevent
the inadvertent"morphing"of City branding features that tend to occur over time.
City Wayfinding Program Components.
The Program (Attachment 2, Exhibit A), as herein presented, consists of the following three
components:
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1. Signage System. The Signage System is a master sign list of all sign types within the
Wayfinding Program — from entry monuments, directional signs, and orientation maps to City
facility signs for buildings, parks and trailheads. This list also includes a category of
miscellaneous signs that are not necessarily part of a wayfinding system,but would benefit from
being part of an adopted signage system to ensure consistency within the City.
2. Conceptual Designs. The various conceptual designs are graphical images that capture the
size, materials, and overall look of the specific signs within the Signage System. These
approved designs will be used each time a new sign is fabricated and installed to ensure
consistency.
As part of the current design contract, the City's consultants have prepared designs for a portion
of signs listed in the Signage System - the primary and secondary entry monuments, rural and
urban vehicular signs, and downtown pedestrian signs. These designs, including an updated
City Emblem, were approved by the City's Architectural Review Commission on May 16,
2011. The Architectural Review Commission Agenda Report for May 16; 2011 and follow up
memo/resolution dated May 19, 2011 from the Community Development Department offer
detailed information and analysis of the proposed designs (Attachment 3). Ultimately, it is
recommended that every sign type listed in the Signage System be designed, approved, and
included in the Conceptual Design section of the City Wayfinding Program.
3. Implementation Plan. The Implementation Plan (Plan) includes action items or "next steps"
necessary for staff to fully develop and implement the Program. For example, the Plan includes
tasks to:
• Continue with the two CIP installation projects — the City Gateway and the Downtown
Directional Signs -with available construction budgets.
• Proceed with detailed design of the vehicular and pedestrian signs by developing a
"Destination List" that is needed in order to locate signs in the field and provide the text
for each sign.
• Continue with future design phases to develop and approve the designs for the
remaining signs on the list.
• Develop cost estimates for individual signs and develop phasing plans for installations
as future budgets are secured.
The Implementation Plan is necessary to keep staff focused on the end goal of fully developing
the City Wayfinding Program.
Design Development and Public Review Process
1. Initial Input. Development of the Wayfinding Program began several years ago shortly after
adoption of the two CIP projects with the formation of an ad hoc signage stakeholder committee
comprised of Promotional Coordinating Committee members, local business representatives,
design professionals, Downtown Association and Chamber of Commerce staff. This Signage
Committee provided staff with initial guidance and ideas for the directional sign project and
provided input during the review process.
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2. Image Audit of City Branding Materials. To understand how the eventual design might tie
into and reinforce the City's existing"brand" or image, the City's consultant prepared an Image
Audit or a compilation of all known City branding materials. The complete Image Audit
prepared by Rademaker Design is available for review in the Council Reading File.
As part of the Audit, the consultant provides several observations and recommendations drawn
from his review. Namely, the audit shows that the City's branding materials are inconsistent,
likely due to morphing of designs over time by individual departments. The Consultant
recommends that the City take steps to maintain consistent branding materials.
3. Development of Sign & Entry Monument Designs. After receiving input from the Signage
Committee and review of the Image Audit, the consultant prepared an initial list of signs
recommended for inclusion into the wayfinding program. The list of signs, or Signage System,
is extensive and the designs for all signs on the list could not be provided under the current
design budget. Designs were prepared predominately for the sign types and monuments
currently funded for installation - the primary and secondary entry monuments, rural and urban
vehicular signs and downtown pedestrian signs.
In general terms, the monument designs were developed using historical references to the
Mission, Mission School, Motel Inn and a Spanish-style word mark found in historic photos of
the San Luis Obispo Train Station. Size and scale of the monuments are determined by their
proposed viewing distance and the speed of traffic. In keeping with federal and state
requirements for community wayfinding signs contained in the Manual of Uniform Traffic
Control Devices (MUTCD), design of the vehicular and pedestrian directional signs are kept
simple and uniform in design and color, and use a bronze-colored City emblem as the visual
identifying community marker. The MUTCD further regulates the size of fonts, placement of
the signs, the number and type of destinations allowed per sign and retroreflectivity
requirements of the sheeting materials.
This design task also included an update of the City emblem to be used on the signs. The view
of the Mission building was updated and the word mark or lettering style changed to match the
proposed Spanish-style used on the entry monuments. The emblem graphic was created in a
single color, full color, and in bronze that will be used on the new directional signs. Although
this updated emblem is part of the wayfinding signage design, for consistency, staff
recommends that this new emblem be used in all City applications/branding materials that use
the round City emblem, such as signs,badges, decals, stickpins and letterhead.
A detailed description of the signs and monuments can be found within the ARC Agenda
Report of May 16, 2011 and attachments (Attachment 3). Color graphics for the signs,
monuments and City emblem are available for review in the Council Reading File.
4. Public Review/meetings. In addition to review by the Signage Committee and the Promotional
Coordinating Committee, the wayfinding program has been subject to the City's architectural
review process that involves evaluation by staff, the Cultural Heritage Committee and the
Architectural Review Commission. An informational update was also provided to the Parks and
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Recreation Commission. The following public meetings were conducted for this program as
follows:
a. Promotional Coordinating Committee
Preliminary Review: January5,2011
Final Design Review: May 11,2011
Update of ARC Approval and review of proposed Destination list: September 14, 2011
b. Cultural Heritage Committee
Review/Feedback: February 28, 2011
c. Architectural Review Commission
Preliminary Review: January 10,2011
Final Design Review: May 16, 2011
d. Parks and Recreation Commission
Informational update/received comments: July 6, 2011
Next Steps—Short Term
Upon Council's adoption of the City Wayfinding Program, staff will execute the Implementation Plan
through detailed design and construction of the Directional Sign and City Gateway projects.
1. Directional Sign project. Staff will continue with detailed design including development of a
destination list and a final location map (both already in progress). Drafts of both of these
documents are available for review in the Council Reading File. Once the destination list and
location maps are finalized, staff will develop a priority list for installation of the signs and
monuments, develop cost estimates for each sign type and develop a phasing plan for City
Manager approval.
Staff will move forward with the first phase based on the currently available construction
budget. Since the available funding was initially intended for downtown signage it is anticipated
that this first phase will have a major focus on vehicular signs that direct tourists toward the
downtown core and vehicular and pedestrians signs within the downtown core.
In addition to installation of vehicular and pedestrian signs, staff recommends further
development of orientation maps for use in the downtown. The orientation maps are a vital
component to the wayfinding system in the downtown core. Strategically placed at pedestrian
exits to parking garages and Mission Plaza, orientation maps provide visitors with an initial
map and overview of all destinations within the downtown and will work in conjunction with
the pedestrian signs in guiding visitors throughout the downtown core. Although no budget
currently exists for development of the orientation maps, staff suggests transferring a portion of
construction funds from the Directional Sign project account to the design account to facilitate
the conceptual design of the orientation maps.
2. City Gateway Project. Working concurrent with the development of the sign family concept,
staff has moved forward with design approvals for the Highland and Santa Rosa/Highway 1
entry monument. At its May 16, 2011, meeting, in addition to approving the City Wayfinding
Program, the ARC also gave final design approval of this entry monument (Attachment 2 and
Attachment 3, Exhibit B). Larger scale color renderings of the Highland Entry Monument are
available for review in the Council Reading File. Staff will continue with detailed design and
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preparation of plans and specifications for construction of this project. Staff has been working
with San Luis Obispo Council of Governments (SLOCOG) on funding to support construction
of this project. This is discussed in more detail in the Fiscal Impact Section.
Next Steps- Long Term
Staff recommends that Council adopt a resolution approving the City Wayfinding Program as
presented, and give authority to the City Manager to implement the Program within approved budgets.
Staff will continue to implement the Wayfinding Program by securing funding during future budget
cycles to allow installation of additional phases of directional signs and to continue with developing
conceptual designs of the remaining signs identified in the Signage System. These conceptual designs
will be developed using a similar public review process as the current designs by involving
stakeholders and following the City's architectural review process. To ensure consistency with the
Program and federal regulations, final designs will be approved by the Community Development and
Public Works Directors.
CONCURRENCES
The City Wayfinding Program has been reviewed and recommended for Council approval by the
Promotional Coordinating Committee and the Architectural Review Commission. The Chamber of
Commerce has indicted their support for this project.
The Community Development Department has determined that the wayfinding program is
categorically exempt in accordance with the California Environmental Quality Act(CEQA).
FISCAL IMPACT
Adoption of the City Wayfinding Program in itself has no fiscal impact. However, upon approval,
staff will move forward with the two approved CIP projects - the Comprehensive Directional Signs
project and the City Gateway project.
Directional Sign Project
The Directional Sign project is identified in the 2009-11 Financial Plan, Appendix B, pages 3-214
through 3-215, and is one of the projects identified in the City's Downtown Beautification and
Maintenance goal and is a Measure Y funded project. There is currently $50,000 available in the
construction phase project account. Also, as part of the newly adopted 2011-13 Financial Plan, pages
D-147 through D-149, an additional $50,000 was budgeted in 2011-12 year for the Directional Sign
Project under the Community Promotions Promotional Coordinating Committee Program. Staff
recommends transferring this $50,000 from the Community Promotions Program budget into the
Directional Signs project budget to make $100,000 available for the Directional Signs project.
City Gateway Project
The City Gateway Project is identified in the 2007-09 Financial Plan, Appendix B, pages 3-446
through 3-449 where $110,000 was identified for the project. The City Gateway project originally
involved improvements to existing entry monuments along Highway 101 as well as providing a new
monument at the northern entrance of Highway 1 at Highland Drive and Santa Rosa. The anticipated
grant funding in the amount of $72,000 was not realized (Attachment 1) leaving $38,000 for
preliminary engineering and design phases. The Gateway project was modified to include only the
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entry monument at Highland Drive. Staff was able to secure substantial funding though a new
source, a National Scenic Byways Grant provided though SLOCOG, which could be used at this
location for construction. Under this arrangement with SLOCOG, the City is responsible for design
costs of the project and development of plans and specifications which is estimated to cost
approximately $35,000. The City will provide these plans and specifications to SLOCOG who will
then bid and administer the contract for construction on behalf of the City.
SLOCOG estimates that the amount available for construction for San Luis Obispo's project is
$135,000. A recent construction cost estimate indicates that the City's entry monument project will.
cost approximately$185,000. If the SLOCOG grant allocation does not increase further, the City will
be required to provide a matching$50,000 to cover the"gap" for cost of construction. SLOCOG will
have a more concrete funding amount available for the entry monument project once the cost
estimates have been received from other communities that are sharing this particular grant. Staff will
return for approval of an allocation to cover the "gap" once the City's portion of the available grant
is more clearly defined.
Future Wayfinding Program Projects
As the program is implemented, staff will prepare costs estimates and phasing plans based on
priority and bring forward requests for funding as part of future Financial Plans. The Wayfinding
Program requests will compete with other projects for funding through the budget process.
ALTERNATIVES
1. Program Modification. The Council may recommend modifications to the presented Program.
Staff would recommend allowing the City Manager to provide final approval of the Program based
on Council's direction.
2. No Program. Council could choose to not approve the City Wayfinding Program. Staff does not
recommend this option as signage would continue to be developed without consistent design. Staff
would continue with the two CIP projects currently in design.
ATTACHMENTS
1. City Manager Report of April 30, 2010
2. Resolution approving City Wayfinding Program and Highland/Santa Rosa Monument
3. ARC Report of May 16, 2011 and ARC Resolution No. 1009-11
AVAILABLE FOR REVIEW IN THE COUNCIL READING FILE
1. Image Audit of City Branding Materials
2. Full-scale Color Graphics of signs, monuments and City. emblem
3. Full-scale Color Conceptual Plans of Highland Entry Monument
4. Draft Destination List and Conceptual Location Maps
T:\Council Agenda ReportsTublic Works CAR\2011\CIP\90740 City Wayfinding Program\CAR 90740 Apry City Wayfinding
Program.Doc
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CAR-ATTACHMENT 1
City Of
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an Luis OBISPO
CITY MANAGER REPORT
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City Administration
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City Attorney Christine lNetrick 4/12110
City Engineer Barbara Lynch Tp-rfl 8,2010
Finance& Information Technology D.AUBcoat April 8,2010
April 7, 2010
FROM: Jay D. Walter,Director of Public Works JM April 8,2010
PREPARED BY: Bridget Fraser,Senior Civil Engineer
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CITY GATEWAYS, SPECIFICATION N0. 90766
SUBJECT: COMPREHENSIVE DIRECTIONAL SIGN PROGRAM,
SPECIFICATION NO. 90740
RECOMMENDATION
I. Reduce the City Gateways project budget, Specification No. 90766, and associated revenues by
$72,000 for unrealized grants.
2. Authorize the transfer of$12,964 of the City Gateways study and site preparation phases into the
design phase of the project's account.
3. Authorize the transfer of $26,036 from the Capital Improvement Program (CIP) Completed
Projects account to the City Gateways design account to support design costs.
4. Authorize the Finance Manger to execute a Purchase Order in the amount of$59,900 to RRM
Design Group for design services associated with development of a way-finding signage
program as part of the Comprehensive Directional Sign Program, Specification No. 90740 and
the City Gateways Project,Specification No. 90766.
DISCUSSION
Background
Whether you are in a large building or on a City street, an effective directional sign or "way-
finding"system is necessary to help you know where you are,where you want to go and how to go
about getting there. With a poor, ineffective or non-existent way-finding system,the user does not
have enough information to orientate themselves within the City and to decide the course of action
in reaching a destination. This can cause visitors to end up in a wrong location, cause unnecessary
time stopping to ask directions, cause frustration and in some cases visitors may become so
frustrated or confused they give up finding their destination.
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City Gateways Project&Comprehensive Directional Sign Program Page 2
In any City street system environment an effective comprehensive way-finding system (directional
sign program) is typically comprised of a family of signs (entry monuments, vehicular signage,
pedestrian signage, maps, kiosks, etc.) that provide direction to motorists as well as pedestrians to
specific destinations such as attractions, shopping districts, food and lodging, historic districts,
cultural centers, and government centers. This family of signs is primarily directed at tourists or
visitors to the community that are not familiar with the location. .
An effective way-fording system not only provides directions to travelers, it also provides an
important"first impression" of the City of San Luis Obispo. An effective way-finding system lets
users know "you have arrived in San Luis Obispo" and then proceeds to lead them to important
destinations within the City. A way-fording ,system should be attractive, functional, and well
thought out. This system may consist of a simple family of signs or a full range of monuments,
arches, signs and kiosks. The family of signs can be simplistic in design or extravagant. Many
way-finding programs also include a master plan component for strategic placement of the various r
signage features. Examples of several way-finding systems are available for review in the Public
Works Department.
The City of San Luis Obispo currently has no formal way-finding signage program that effectively r
invites and directs visitors to various attractions throughout the City, and in particular the
downtown. In fact, several organizations such as the Downtown Association, the Chamber of 1
Commerce and the Vintners Association have expressed a desire for a professional, attractive and
effective signage system to direct visitors to these many attractions. In addition, major highways
into the City either have no gateway features at all or have monuments that some consider too
small, incomplete or ineffective due to the size and placement.
Recognizing the need for improvement in this area, two separate Capital Improvement Program
(CIP) projects - the City Gateways project and the Comprehensive Directional Sign Project—were
brought forward and adopted as part of the 2007-09 and the 2009-11 financial plans. The focus of
the City Gateways project is to improve several gateways into the City by improving existing entry
features or constructing new entry features. The focus of the Comprehensive Directional Sign
Project is to develop and implement a way-fording system with a major focus on Downtown.
4
Preliminary Design Phase
These two signage projects are closely related, with each project being a subcomponent of a larger
overall comprehensive way-fording signage system. As such, staff recommends that the designs 3
be coordinated through the development of a family of uniform, attractive, and effective way-
fording signs. Essentially, staff recommends developing and adopting a comprehensive'way-
finding program to help guide the design and placement of a range of directional signs. The a
development of the way-fording system has the added benefit of not just focusing on the
Downtown and /or specific gateways but can provide guidance and a template for directional
signage throughout the City. Once the overall way-finding system is adopted, then subsequent
installation projects will be implemented with a focus on the specific intended locations as called
for in the CIP descriptions. Areas outside of the Downtown area and other monuments or entry
features can be implemented as future projects are brought forward and approved.
Consultant Selection Process: Use of"On-Call"Consultant i
Staff recommends using the services of one of the existing on-call consultants, RRM Design
Group, to provide the study and design services needed to develop a comprehensive plan. RRM
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CAR-ATTACHMENT 1
City Gateways Project&Comprehensive Directional Slgn Program Page 3
Design Group is a multi-disciplined local design firm currently under contract with the City to
provide an array of design services. This project fits well with in the company's range of expertise
which includes architecture, planning, streetscape design and landscape architecture. The
negotiated work-scope and fee is outlined in Attachment 1. In summary, the work will include
meetings with staff and an existing City Signage Committee, made up of representatives from local
businesses, the Chamber of Commerce, the Downtown Association, the Promotional Coordinating
Committee and City staff to review previous work accomplished and identify project needs and
constraints. The Consultant will perform an audit of existing City signs, logos and brandings.
Based on these preliminary tasks, a program of sign types and categories will be designed and
locations for placement will be recommended.
A sub-consultant, Rademaker Design, will provide logo, branding and graphic designs.
Preliminary design concepts and location map will be presented for review to staff, the Sign
Committee, Promotional Coordinating committee, Cultural Heritage Committee and the
Architectural Review Commission. Final designs and location map will be refined based on all
comments received. The final design will be presented to all groups with a final presentation to
City Council for approval and adoption.
Next Steps
The following is a tentative schedule for completing this preliminary design phase and adoption of
the way-finding program.
Task
Planning Phase
1. Analysis of Project Requirements (kick off staff meeting, Signage May 2010
Committee meeting,data collection, image audit)
2. Programming(types and categories of signs, liminary location map)
Schematic Design Phase
1. Branding/logo refinements August 2010
2. Develop concepts-(staff review,revisions)
3. Present schematic designs for preliminary feedback (Signage Committee,
PCC,CHC,ARC)
Design Refinement
1.Final signage design-incorporate feedback,finalize colors,materials, sizes
2.Final location map j
3.Present refined concepts(Signage Committee,PCC,CHC,ARC) December 2010 a
4.City Council presentation (Council feed back) {
5.Final Designs/Prepare Action plan s
Council adoption of program January 2011 y
i
As reflected above, this process is expected to take approximately 10 months, with City Council
approval of the program in January 2011. This timeline is conservative and based on assumptions
that the design will need to be reviewed twice by each reviewing body - once for feed back and E
again for final approval. One of the fust tasks under Analysis of Project Requirements will be to
review the project with staff in order to refine and stream line the approval process in an attempt to
shorten the overall timeline.
Following the adoption of the way-finding program, the next steps will be to continue on with the
construction document design phase for both the City Gateways project and the Directional Sign q
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City Gateways Project&Comprehensive Directional Sign Program Page 4
Project by preparing construction documents for installation of directional signs in the Downtown
and for an entry monument at the north gateway entry along Highway 1 at Highland. Other
installation projects may come forth and be budgeted in future Financial Plans.
CONCURRENCES
The Promotional Coordinating Committee and the Sign committee have been in support of both the
City Gateway projects and the Directional Sign Project.
FISCAL IMPACT
City Gateways Project Budget
The City Gateways Project is identified in the 2007-09 Financial Plan, Appendix.B, page 3-446
through 3449. This project identified funding for various project phases: $15,000 for the study,
$2,000 environmental review, $30,000 site preparation, $10,000 design, $50,000 construction and
$3,000 for construction management. Of this total budget of$110,000, $72,000 was identified as
coming from grant revenues-$30,000 from a Fish&Game Grant and$42,000 from Public Art.
After adoption of the budget, the CIP Review Committee met to allocate public art funding. The
CEP Review Committee decided that the Highland/Santa Rosa gateway location would be too
"bus}"for both a gateway and public art project. The funding was reallocated instead to the public
art project at the Marsh/Higuera fountain (project 90455). Additionally, staff has since verified that r
the Fish&Game grant mentioned in the CIP request is a duplicate of a Fish&Game grant used for
the City-to-Sea Greenway project (90495). Both grants have been determined as invalid and
should be removed from the project budget and as expected revenue.
With the. removal of the $72,000 in previously anticipated grant funding, the City Gateways
project budget is now reduced to a remaining budget of$22,964 which includes expenditures. Staff
recommends transferring the remaining funds within the various phases and making the total
budget of$22,964 available for design.
Fiscal Impact Summary R
Pro
3
City G.,'it.-ways(Spec. Na. 90766) Bud-et P1.0posed Chan-e
Study(951) 11,715 - (11,715)
Design(952) 10,000 22,964 12,964
Site Preperation(955) 18,249 - (18,249)
Env.Review(957) 2,000 - (2,000)
Construction(953) 50,000 - (50,000)
Construction Mgt. (954) 3,000 (3,000)
Total 1 94,964 22,964 (72,000) a
City staff has been working with San Luis Obispo Council of Governments (SLOCOG) staff to r`
obtain a Federal Scenic Byways grant to help cover the costs of construction of a City gateway
monument at the Highland/Santa Rosa location. The grant amount available to this project is
estimated to be at least $80,000 which should be adequate to cover the cost of construction. This
d
,
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CAR-ATTACHMENTI
City Gateways Project&Comprehensive Directional Sign Program Page 5
grant will be formally appropriated into the project once formal agreements are obtained with
SLOCOG.
As a stipulation of the Federal Scenic Byways grant, funds cannot be used for design services.
Since grant funds cannot be used to support design funding shortfall, staff anticipates that the
remaining project budget of $22,964 in the design phase will not be sufficient and additional
funding will be needed to support any remaining design costs. Staff recommends transferring
$26,036 from the CIP Completed Projects account, which currently has a balance of$549,618, to
complete the design of the City Gateways project. The following table represents the City
Gateways project budget after removing the$72,000 of unrealized grant revenues and transferring
$26,036 from the CIP Completed Projects account resulting in a new project budget of$49,000 for
design services. Approximately $22,900 is needed for the support of the consultant's design
proposal. There is sufficient funding to support this request and leave a balance of$26,100 for the
final design phase to prepare construction documents.
Fiscal Impact Summary
Design(952) 22,964
Transfer from CIP Completed Prcj (998999) 26,036
New Design Budget* 49,000
RRM Design Proposal 59,900
(Directional Sign Program(90740)) (37,000)
Design Funds Needed 22,900
Total Budget Reimaining for Final Design26100
*Design Budget After Processing of Budget Amendment Requests
a
is
Comprehensive Directional Sign Program Budget
The Comprehensive Directional Sign Program is currently identified in the 2009-11 Financial
Plan, Appendix B, pages 3-214 through 3-215, and is one of the projects identified in the City's
Downtown Beautification and Maintenance goal. This project identified $25,000 in 2009-10 for
design services. The combination of$15,000 in 2008-09 carryover funds in addition to the current
design funds brings the design phase of the Direction Sign Program total to$40,000.
2
Purchase Order for Preliminary Design
Staff has received a proposal in the amount of $59,900 from RRM Design Group for design E
services associated with development of a way-finding signage program as part of the City's
Comprehensive Directional Sign Program, Specification No. 90740 and the City Gateways Project, y
Specification No. 90766. Following the budget transfers, there will be sufficient funding in both
the Comprehensive Directional Sign Program design phase and the City Gateway design phase to
support the preliminary design work for the way-finding system. Staff recommends issuing a
Purchase Order with RRM Design Group in the amount of $59,900 for the preliminary design
work splitting the encumbrance between the two project accounts with $37,000 applied to the
Directional Sign Program and$22,900 applied to the City Gateway project.
n
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JCAR-ATTACHMENTI
City Gateways ProJect&Comprehensive Directional Sign Program Page 6
Fiscal Impact Summary
ject/ph. Se
Directional Si(In Program (Spec. 00740)
Design(952) 40,000
RRM Design Proposal 59,900
(City Gateways Project(90766)) (22,900)
Design Funds Needed 37,000
Total Budget Remaining 3 000
Finance Manager Authorization
In response to the increased work load associated with the 2007-09 Capital Improvement Program, at
its June 19, 2007 meeting, the City Council authorized the City Manger to execute contracts with
design funis selected to provide on-call services,one of which was RRM Design Group. In addition,
Council authorized the Finance Manager to execute purchase orders to these on-call consultants in
amounts not to exceed the authorized project budgets. See Attachment 4 for the June 19, 2007
Council Agenda Report.
Relationship to Short-Term Actions in Fiscal Heath Contingency Plan
The City's Fiscal Heath Contingency Plan was recently activated and as a result all CIP projects are
currently under review for possible deferral or deletion. A report is planned for Council review in
June 2010 that will identify and recommend project deferrals and deletions.
While this review is underway and not yet completed, we recommend going forward with design for
these projects at this time for the following reasons:
1. The City Gateway project construction phase will be funded with federal grant revenues.
Moving forward with the initial design phase is necessary in order to keep the Gateway
project moving forward. If this project does not show timely progress towards completion of
the design, it is likely that the federal grant revenues will be lost
2. The Comprehensive Directional Signage project is one of Council's "Other Important h
Objectives" for improvements to the Downtown. In addition, the Promotional Coordinating
Committee submitted this project to Council as one of its top goals and provided the funding
out of the Community Promotions budget. This project should not be deferred due to its high
priority status.
ATTACHMENTS
1. Proposal,RRM Design Group p
2. Purchase Order, RRM Design Group
3. Budget Amendment Request
4. Council Agenda Report,June 19, 2007
TACity Manager Reportt\PubGc Works\2010\CUV)irectional Signs\90740 Directional Signs-Design PO.doc
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creating environments people enjoy°
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RRM Design Group
3765 S.Higuera St,Ste.102 SAN LUIS OBISPO WAYFINDING SIGNAGE PROGRAM
San Luis Obispo,CA 93401 Scope of Work
P.(805)543-1794
F:(805)543-4609 February 9, 2010
www.mndesign,rnm
PROJECT UNDERSTANDING
The City of San Luis Obispo recognizes the need for a comprehensive wayfinding signage
program to serve visitors, motorists, cyclists and pedestrians.This program would Include the i
development of a complete system of directional/wayfinding signs to assist visitors and tourists i
finding their way to key destinations, particularly In the downtown area.To help in development
of this Wayfinding Signage Program the City wishes to engage the services of RRM Design
Group teamed with Rademaker Design to work with the community and create a family of entry
monuments and various wayfinding signs.The goal of this project Is ultimately to have Council
adopt a family of attractive and uniform wayfinding signs and monuments with recommended ,
locations that can be installed by the City in future construction projects.
u
RRM Design Group will be working with the existing Signage Committee and building from the a
work they have generated to date.This committee has representatives from the Promotional
Coordinating Committee, the Chamber of Commerce,the Art Center, the business community,
and the community at large.We will also be taking conceptual designs to the Promotional
Coordinating Committee, the Cultural Heritage Committee, the Architectural Review
Commission, and City Council for both preliminary and final review.
I
The design team will review existing City signs and branding material and evaluate which sign
types should be included in this effort. Sign types may include City entry monuments at
Highway 1 and 101,vehicle directional signs near key entries, and pedestrian wayfinding signs. s
The end product will be a unified family of signs that will.direct visitors and residents, as well as I
organize and tie together the City signs and contribute to the downtown's unique sense of
place.
SCOPE OF WORK T
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PHASE 1:PLANNING , )
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TASK A:ANALYSIS OF PROJECT REQUIREMENTS
Subtask All: Kickoff Meeting a
Attendees will include Debbie Rudd with RRM Design Group(RRM), Pierre Rademaker with i
Rademaker Design (RD), and the City Staff project team.To kick off the project we will
conduct a meeting to Introduce the project team, discuss project goals (resolution), end
products, timeline, review process, and Identify stakeholders. This meeting will also give
City staff an opportunity to discuss with the project team key issues, problem areas,and '
Ideas.
Deliverables. Prepare for and attend kickoff meeting; Refined project timeline
I
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COMMUNITY I CIVIC&PUBLIC SAFETY I RECREATION I EDUCATION I URBAN i
ARCHITECTS I ENGINEERS I E7 MITDESIGNERS I LANDSCAPE ARCHITECTS 1 PLANNERS 15URVEVORS
AQM=Va Cwpwattw I Mce"A mfi MEX MMW EC73090 I lorry Mft4 PE 83E895,L5 XWd I lea Fahy IA#2899 Pinmd on rccyeledpyyr® 1
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ayflnding Signage Program
Scope of Work aeating environments people enioy
February 9, 2010 i
Page 2 of 7
ri
Subtask AZ City Signage Committee Meeting
Prepare for and attend a meeting with the Signage Committee to Introduce the project 3
team, discuss project goals (resolution), end products, and to give the Signage Committee
an opportunity to discuss with the project team key issues, problem areas, and ideas early
in the process.
9
Deliverables-. Prepare for and attend Signage Committee meeting.
I
Subtask A.3: Data Collection
The project team will collect information to analyze the existing site conditions as well as
existing City signage and branding materials.This information will In V
a. Aerial photography and GIS information for base mapping
b. Existing signage types and locations
c Gateway conditions
d. Existing City branding materials
Delliwables: Base map of city 1
GIS and aerialPhotographyY "
provided by the City �
Subtask AA,Conduct Image Audit
Review and evaluate existing City Branding materials for strengths, weaknesses and
inconsistencies.
Deliverables: Written analysis of existing materials with summary recommendations for
refinements, consolidation, etc.
TASK B: PROGRAMMING
The project team will take the information gathered In previous tasks to refine the program of
the types and categories of signs that will be designed in this project. The base map will be
used to create a preliminary location map that will locate signage opportunities.
a u
1. Finalize required sign categories and types
2. .Preliminary location map
r
Deliverables: Memo listing the signage types with a brief description of each type; one (1) 3
preliminary location map with proposed signage locations
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PHASE II; SCHEMATIC DESIGN
TASK Co PREPARE BRANDING/LOGO REFINEMENTS
Based upon image audit Rademaker Design will pr
review with City staff. epare branding and logo refinements to e
x
Deliverables: Preliminary logo/seal/wordmark refinements as per prior recommendations.
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SLO Wayfinding Signage Program
rrmdesigngroup �� 3
Scope of Work awting environments people enjoy
February 9, 2010 i
Page 3 of 7
TASK D: DEVELOP CONCEPTS
1
Rademaker Design will develop concepts for an integrated system of sign types and graphic
elements.These concepts will Include:
1. Sign size, colors, materials, siting
2. Typographic concept, graphic elements 4
Deliverables: Schematic level design exhibits for each sign type identified during programming
exercise.
TASK E. MEET WITH CITY STAFF '
The project team will prepare for and meet with City staff to review and get feedback on
material from previous tasks.
Deliverables: One (1) meeting with City staff g
TASK F: INCORPORATE REVISIONS
The project team will incorporate revisions discussed at the.City staff meeting prior to
presentations to the City review bodies.
a
Deliverables: One(1) round of revisions to material presented at City staff meeting
TASK G.SCHEMATIC DESIGN PRESENTATIONS 4
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The project team will prepare for and present at up to four public meetings to get preliminary i
feedback on material prepared to date. The four meetings may include: F
1. Downtown Directional Signage Committee ! i
2. Promotional Coordinating Committee
3. Cultural Heritage Committee
4. Architectural Review Commission i
Deliverables: Prepare presentation material for up to four(4) meetings
3
PHASE III. DESIGN REFINEMENT y
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TASK H:FINAL DESIGN
After the four committee/commission meetings Rademaker Design will refine signage designs:
1. Specify final colors, materials, and sizes for each sign type
2. Finalize letterforms and graphic elements
a 3
Deliverables Final design specifications for eacli sign type in response to
committee/commission review. a
TASK I: PREPARE FINAL LOCATION MAP
9
The project team will prepare revised location map with sign type key.
Deliverables: One(1.) project location map with key $
F.
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Scope of Work creating environments people enjoy j
February 9, 2010
Paye 4of7
7
TASK J:MEET WITH CITY STAFF
The project team will prepare for and meet with City staff to review and get feedback on the
final designs and location map before it is presented to City Council. a
a
Deliverables: One (1) meeting with City staff
i
TASK K. PRESENTATION OF REFINED CONCEPTS a
The project team will prepare for and present at up to four public meetings to get feedback on
final designs and location map. The four meetings may include: y
1. Downtown Directional Sign Committee
2- Promotional Coordinating Committee
3. Cultural Heritage Committee
4- Architectural Review Commission
Deliverables: Prepare and present presentation material at up to four(4) meetings k
The same material will be presented at each meeting, with a list of
recommendations from prior meetings. i
Reflnements to the material will take place after the final meeting. ?
Y
TASK L• FINAL REFINEMENTS
The project team will refine designs and incorporate key revisions discussed with City staff and
at the four public meetings prior to presenting to the City Council.A list of action items for
implementation will be prepared and may be in memo form or included on the final
presentation board. These could include programs, projects or guidelines for future i
Implementation.
Deliverables: One.0) round of revisions to material presented at the four public
meetings/hearings ?
i
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TASK M CITY COUNCIL PRESENTATION
The project team will prepare for and present at a City Council meeting to get feedback and '
answer questions on final designs and location map.
:t
Deliverables Prepare presentation material for one(1) City Council meeting
TASK N:FINAL DESIGNS AND ACTION PLAN
The project team will prepare final signage designs per Council direction as well as a list of
action Items for implementation.The list of action items may be in memo form or included on J
the final presentation board.These action items will include signage recommendations
(programs and projects)that are outside of the current scope but could be Implemented with
future funding. i
Deliverables: Final signage design specifications would Include specifications for materials,
colors, sizes,typestyles, etc, but would not Include structural or civil engineering
that might be required. List of action items; Location map
1
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SLO Wayfinding S/gnaye Program
rrmdesigngroup
Scope of Work crealing ernironments people enicy
February 9, 2010 a
Page 5 of 7 i
TASK 0:PROJECT MANAGEMENT AND TEAM COORDINATION
This task covers project management, team coordination and additional team meetings with
City staff.
:i
Deliverables: Project management, coordination, and up to three (3) meetings with City Staff
during the process
Optional staff meetings to take place after Task 11-8(in preparation of a full Ctry f
staff meeting), or after Tasks II-E and 111-D(to recap Input and changes after
public meetings/hearings). a
e
TASK P: FABRICATION/CONSTRUCTION DOCUMENTS
Scope of work to be negotiated at a later date after approval of signage program.
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Scope of Work cFwdng environments people enjoy
February 9, 2010
Page 6 of 7
TASK AND FEE SUMMARY
TASK i
DESCRIPTION (5 ec,footnote)
3
Task A Analysis Of Protect Requirements
A.1 Kickoff Meeting
Is 1,090
A•2 City Signa
ge Committee Meeting $ 960
A.3 Data Collection $ 2,100
A.4 Conduct Image Audit $ 1,930
Task B Programming $ 4,920
7
Phase I subtotal: I $ 10,900
Task C Prepare Branding/Logo Refinements Is • 3,500
TaskD Develop Concepts $ 3,890 q
Task E Meet with City Staff $ 860
Task F incorporate Revisions
Task G Schematic Design Presentations $ 7,620
Phase n Subtotal: $ 18,270
d ,
Task H Final Design $ 5,240
Task I Prepare Final Location Map $ 2,740
Task J Meet with City Staff $ 860
Task K Presentation of Refined Concepts $ 6,900
Task L Final Refinements $ 3,390
Task M City Council Presentation $ 1,940 { 7
Task N Final Designs and Action Plan 1 $ 4.340 d
Task O Project Management and Team Coordination $ 2,780
Task P Fabrication/Construction Documents $ TBD
Phase 111 Subtotal: 1 $ 28,190 g a
SUBTOTAL: $ 57,360
Estimated Reimbursable Expenses. $ 2,540
ESTIMATED PROJECT TOTAL $ 59,900
� e
Fee Footnote ( fE
Fixed fee tasks will be billed as the work progresses until the li task Is completed and the total
amount stated in the contract for the task is invoiced.
Reimbursable Expenses e
Incidental expenses incurred by RRM Design Group, or any subconsultant it may hire to perform
services for this project, are reimbursed by the client at actual cost plus 10%to cover its 1
overhead and administrative expenses. Reimbursable expenses include, but are not limited to 1
7
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B6-1911
SdingSignage Program rmdes€gngroup
ScopeofWork creating environments people�enjoy, s
3
February 9, 2010
Page 7of7
reproduction costs,travel expenses (transportation/automobile/meals), renderings, and
models. Reimbursable automobile travel mileage will be billed at the current IRS business q
standard mileage rate.
r
Adjustment to Hourly Billing Races )
RRM reserves the right to adjust hourly rates on an annual basis.
LIMITATION OF SCOPE
Please note that the tasks to be performed by the RRM team are limited to those outlined ,
above, this scope of service excludes the following:
• Grading and drainage plans
Planting plans
• Civil and structural engineering
• Construction documents
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B6-2011
CAR-ATTACHMENT 1
ATTACHMENT 4
council June 19,2007
j agenda Repoin
CITY OF SAN LUIS 0131SPO
FROM: Jay D. Waiter,Director of Public Works
Prepared By: Barbara Lynch City Engineer
SUBJECT: REQUEST FOR PROPOSALS—DESIGN SERVICES,
SPECIFICATION NO. 90703.
CAO RECOMMENDATION
1. Approve the Request for Proposals to provide Design Services for the Capital Improvement
Program.
2 Authorize the CAO to execute avreernenj§with the selected consulting firms.
3. Authorize the Finance Director to execute Purchase Orders for individual projects to
consultants under agreement,in an amount not to exceed the authorized project budget.
DISCUSSION
The City is on the verge of launching a very aggressive Capital Improvement Plan(CIP.) This is
largely the result of the passage of Measure Y, which provided an influx of funding, as well as
the expected adoption of the City's 2007-09 Financial Plan, containing a significant number of
construction projects.
The soon to be adopted Financial Plan provides a distinct management challenge for the Public
Works Engineering Section of a CIP larger than any previously undertaken. Planning for this
undertaking has made one thing is clear, the use of consultant services by the Public Works
Engineering Section is required. The City has traditionally used consultant services for specialty
work such as building construction or landscaping. This is because City staff are largely
generalists, experienced in design of maintenance projects such as pipelines, street paving, and
treatment plant repairs. This Request for Proposals (RFP)will expand the use of consultants, for
a least a while,to address the expected volume of work-
To
orkTo get the new CIP program moving, staff recommends the advertising of this RFP prior to the
start of the fiscal year. The RFP contains a list of projects to give the proposers a good idea of i
the type of work they would be involved in. Staff has grouped the work into three basic types,
Architecture, Engineering and Landscape Architecture projects. It can be anticipated that more
than one firm will be on contract as a result of this RFP. Although there are multi-discipline
firms in the area, there is no certainty that they will be interested in proposing on the anticipated
work or be found the most qualified.
s
The management of the consultants will be assigned to Public Works Engineering staff. The
consultants will operate under the conditions of the agreement included in the RFP. Individual
projects will be scoped with the City department most involved and the consultant. By hearing
the scoping first hand, the consultant can develop a detailed work proposal for the specific ti
project. The specific project work will then be authorized via a Purchase Order through the 1
Finance Department, referencing the signed agreement. Where consultants are used, they are y
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B6-211
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�J CAR-ATTACHMENT 1
ATTACHMENT 4
Request for Proposals for Design Services. page 2
integrated into the City process via a staff person. Researching information, plan checking,
environmental review, permitting, reporting to the Council or City Administrator and handling
constriction typically fall to the staff person. Staff will continue to do other project work in
addition to managing consultant work.
Unless firms clearly state they can not deliver the volume of work proposed, staff intends to
contract with a single firm per specialty. There will be a learning curve for consultants to deliver
products in proper City formats with the level of detailing we require to minimize construction
changes. The goal is to minimize this training effort through strong, consistent relationships with
a minimum number of consultants, thereby maximizing the ability to deliver projects. Because
of the need to have consultants who will provide quality service with a minimum of oversight,
staff will routinely evaluate the performance of the consultant — was the proposal cost
reasonable, did they meet their schedule, were there few plan check comments, were
construction change orders for items that could not be foreseen — and determine if additional
work is to be given to the consultant. If the performance is not satisfactory,staff will discontinue
use of the individual consultant. Staff is looking for firms that are interested in becoming an
extension of the City Engineering Section. Without that commitment,delivery of the CIP will be
even more challenging.
IA
FISCAL IMPACT `
The RFP agreement, in and of itself, does not obligate any funds. By the time the agreements are
executed by the City Administrator, the budget will be adopted. At that time, staff will begin
scoping meetings and issuance of Purchase Orders. Work will be billed to the individual project
accounts,not to exceed the design funding authorized by Council without additional approvals.
Based on the current draft of the 2007-09 Financial Plan,Purchase Order amounts for design will
typically range between$5,000 and$30,000 with a handful of projects in the$60,000 range.
ALTERNATIVES
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1. Traditional Approach
Al
The City Council could direct staff to proceed in a more traditional fashion, issuing RFP's for
individual projects. On the plus side, a company with greater experience in the specific work
might be attracted. On the minus side, this involves considerable work by the engineers, who
will have their own projects to design in addition to managing consultant design work. The RFP 3
does provide for the use of sub-consultants to address the issue of specialized work. Certain R
projects can also be pulled out for a project specific RFP if it is determined the consultant will be
unable to provide the expertise needed.
2. In-house Approach
Another alternative is to have the City Council direct staff to complete more of the work in-
house. At this time, Public Works Engineering is not staffed to deliver the proposed volume of
work. Staff does not believe that hiring additional staff, at least at this time, is an answer
because of the time it takes to hire a qualified engineer and because it typically takes an engineer
b
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B6-22
CAR-ATTACHMENTI
ATTACHMENT 4
Request for Proposals for Design Services Page 3
one to two years to become fully productive depending upon their skill level and prior city-type
experience.
AVAILABLE FOR REVIEW IN THE COUNCIL OFFICE
Request for Proposals for Capital Improvement Plan Design Service, Specification No. 90703
I
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B6-23 I
CCAR-ATTACHMENT2
RESOLUTION NO. (2011 Series)
A RESOLUTION OF THE COUNCIL OF THE CITY OF SAN LUIS OBISPO
APPROVING THE CITY WAYFINDING PROGRAM INCLUDING A STANDARDIZED
CITY EMBLEM AND APPROVING A PLAN FOR AN ENTRY MONUMENT SIGN AT
THE CORNER OF HIGHLAND DRIVE AND SANTA ROSA STREET (HIGHWAY 1)
WHEREAS, the City Council approved two Capital Improvement Program projects
(City Gateways, 2007-09 FP, and Comprehensive Directional Sign Program, 2009-1 l FP) which
include elements of a wayfinding system;and
WHEREAS, the City of San Luis Obispo has no formal wayfinding system to direct
visitors and tourist to the many attractions and destinations within our community; and
WHEREAS, the local community and visitors will benefit from a formal more
comprehensive wayfinding program; and
WHEREAS,the City Manger authorized staff to combine the preliminary design phases
of said Capital Improvement Program projects to unify designs and develop a City Wayfinding
Program, and
WHEREAS, the City Promotional Coordinating Committee, at its May 11, 2011
meeting, has recommended that City Council approve the City Wayfinding Program as
presented; and
WHEREAS., the City Architectural Review Commission, at its May 16, 2011 meeting,
has recommended that City Council approve the City Wayfinding Program including a
standardized City emblem and grant final approval to a primary monument sign at the corner of
Highland Drive and Santa Rosa Street (Highway 1) pursuant to application ARC 130-10 and
findings, actions and conditions in Resolution No. ARC-1009-11; and
WHEREAS, the City Council at its October 18, 2011 meeting have reviewed the
program, considered all evidence, including public testimony, recommendations and records
from the Promotional Coordinating Committee and Architectural Review Commission and
recommendations by staff, presented at said meeting.
NOW, THEREFORE, BE IT RESOLVED by the Council of the City of San Luis
Obispo as follows:
SECTION 1. The City Council does hereby approve a City Wayfinding Program as
identified in Exhibit A to be implemented as funding becomes available.
SECTION 2. The City Council does hereby approve the conceptual plans as shown in
Exhibit B for an entry monument at the southwest comer of Highland and Santa Rosa and directs
staff to work with SLOCOG on installation of said monument.
Upon motion of seconded by
and on the following vote:
R
B6-24
CAR-ATTACHMENT 2
Resolution No. (200x Series)
Page 2
AYES:
NOES:
ABSENT`.
The foregoing resolution was adopted this day of 2011.
Mayor Jan Marx
ATTEST:
Elaina Cano
City Clerk
APPROVED AS TO FORM:
J. Christine Dietrick "h v
City Attorney
B6-25
CAR-ATTACHMENT2
RESOLUTION-EXHIBIT A
® 9119/2011
1
CITY WAYFINDING PROGRAM
1. Signage System
The City of San Luis Obispo has adopted a comprehensive system of wayfinding signs to serve visitors,
motorists, cyclists and pedestrians in becoming familiar with various community amenities. The system
is composed of various physical sign types arranged in a logical hierarchy of content categories. They
are as follows:
A.Primary Community Entry Monuments located at or near the City limits along Highways 1 and
101 to announce arrival in San Luis Obispo.
B. Secondary City Entry Signs located at entry locations to the City such as: Broad Street, Orcutt
Road, Los Osos Valley Road and South Higuera Street.
C. Entry Arch over street at Lower Marsh.
D. Rural Vehicle Directional Signs located at various off ramps, intersections, train station and airport
listing key destinations throughout the City. Signs are larger and targeted at higher speed traffic (over 25
MPH).
E. Urban Vehicle Directional Signs same as "D"when located within sidewalks or planters. Signs are
smaller than the rural signs and target slower speed traffic (under 25 MPH)
F. Pedestrian Wayfinding Signs located on sidewalks and in planters throughout the downtown core.
G."You Are.Here" Orientation Maps placed strategically at parking facility exits and Mission Plaza.
H. City Facility Signs identifying the following:
• Public Buildings • Parks • Bikeways/Paths
• Parking Facilities • Trails& Open Space
I. Historical District Markers placed at all pedestrian and vehicular entries to the City's designated
historic districts.
J. Service Club Signs displaying service club emblems near major City entries.
K. Other Miscellaneous Signs including:
• Parking Regulatory Signs
• Miscellaneous Regulatory Signs
(No Smoking, No Skateboarding, Tour Bets Parking/Engine Off, etc)
• Transit and Trolley Stop Signage
• Bike Route Signs
• Historic Site Markers and Property Plaques
• Donor Plaques—Trees, Benches, Pedestrian Lights
Notes:Sign types A,B and D and E,depending on their location,require cooperation and coordination with Caltrans and/or
private property owners. Signs G,H,I,J and K are outside the scope of the current wayfinding project.
B6-26
CAR-ATTACHMENT 2
RESOLUTION-EXHIBIT A
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CITY WAYFINDING PROGRAM
II. Conceptual Designs
The following pages include approved designs for various signs in the City Wayfinding Program..
1. Primary Entry Monument 1
2. Secondary Entry Monument
3. Entry Arch'-
4. Directional Wayfinding Signs—Vehicular Rural and Urban, Pedestrian and Pedestrian ADA
signs
5. City Emblem'
Notes:
1. Graphics listed above were reviewed by ARC on May 16, 2011 (refer to Resolution No. ARC-
1009-11) and adopted by Council on October 18, 2011 per Resolution No. xxxxx.
2. Entry Arch image contained herein is from the Downtown Master Plan. Final design for entry
arch has not been developed or approved and will be developed and reviewed by ARC once a
budget has been established
Note: Be advised that not all signs types within in the signage system have approved designs. Additional
sign types will be added into this section as conceptual designs are developed and approved.
B6-27
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CITY WAYFINDING PROGRAM
III. Implementation Plan
1. Highland Drive Community Entry Monument
a. Secure City-match funding
b. Prepare construction documents
c. Bid/Construct monument(bidding and construction to be administered by SLOCOG)
2. Sign Family(entry monuments, vehicular signs, pedestrians signs)
a. Finalize Destination List
b. Finalize Location Map(based on Destination List)
c. Develop Phasing Plan and budgets
-d. Continue to secure funding for each proposed phase
e. Define sign messages per each location (matrix, location map)
f. Locate each sign in field for Phase 1 signs
g. Preparation of final artwork and digital files for Phase I signs
h. Detailed design, cost estimating, and construction documents for Phase I signs
i. Bid/Construct Phase 1 signs
j. Continue for each phase until complete
3. "You are here" Orientation Maps—placed at parking garages and at Mission.Plaza
a. Develop budget and secure funding
b. Concept development/architectural review& approval
c. Locate each map in field
d. Preparation of final artwork and digital files
e. Detailed design, cost estimating, and construction documents
f. Bid/construct orientation maps
4. Arched Gateway
a. Develop budget and secure funding
b. Design development/architectural review and approval
c. Detailed design, cost estimating, and construction documents
d. Bid/Construct arched gateway
5. Expanded Signage Family
a. Update and prioritize remaining sign types H, I,J, and K per Signage System
b. Develop phasing plan/budgets and secure funding
c. Design developmentiarchitectural review and approval for remaining signs
d. Detailed design, cost estimating, and construction documents
e. Bid/construct signs
f. Continue until all phases are complete
B6-34
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CAR-ATTACHMENT3
CITY OF SAN LUIS OBISPO
ARCHITECTURAL REVIEW COMMISSION AGENDA REPORT ITEM# 1
BY: Bridget Fraser, Senior Civil Engineer MEETING DATE: May 16, 2011
&Pam Ricci, Senior Planner(with input from consultant team)
FROM: Pam Ricci, Senior Planner
FILE NUMBER: ARC 130-10
PROJECT ADDRESS: Citywide
SUBJECT: Final review of the City's Wayfinding Program, including detailed review of a
primary monument sign at the southwest corner of Highland Drive and Santa Rosa Street
(Highway 1).
RECOMMENDATION:
Adopt a Draft Resolution (Attachment 5), which recommends that the City Council approve the
City's Wayfinding Program, based on findings, and subject to conditions, and grants final
approval to the primary monument sign,based on findings, and subject to conditions.
BACKGROUND:
Situation
On January 10, 2011, the ARC was introduced to the City's Wayfinding Program (Attachment 4
— 1-10-11 ARC report for background). The Commission was generally supportive of the sign
program as presented and provided some preliminary comments (Attachment 3 - 1-10-11 ARC
minutes).
Since the ARC's conceptual review of the program, minor changes have been made to the
overall wayfinding family of signs to address 2009 Federal Manual of Traffic Control Devices
(MUTCD) requirements and to respond to recommendations made by the various advisory
bodies who have reviewed the program (ARC, Cultural Heritage Committee, and Promotional
Coordinating Committee). The ARC is being asked at this meeting to make a final
recommendation on the Wayfinding Program to the City Council. One component of that
program is a new standardized version of the City's seal.
The main focus of the ARC;s review at this meeting will be to grant final design approval to a
proposed primary monument sign at the Southwest corner of Highland Drive and Santa Rosa
Street. This site is owned by the City and directly across Santa Rosa Street (Highway 1) from
Cal Poly.
EVALUATION
The following paragraphs discuss specific elements of the overall Wayfinding Program in more
detail.
B6-38
I J
CAR-ATTACHMENT 3
City Wayfinding Program (ARC 130-10)
Page 2
1. City Wayfinding Program (Directional& Pedestrian Signs):
As noted previously, the ARC with its conceptual review of the program was generally
supportive of it and had relatively few suggestions on changes. Since the ARC's introduction to
the program in January, the following changes have been made to the directional and pedestrian
signs.
a. Vehicular Sign letter sizes have been modified and noted to conform to the MUTCD
requirements.
b. Wood posts are stained green as per ARC recommendation.
c. Dark Blue has been eliminated as a sign background color option as per ARC review.
d. City Seals are now specified as bronze relief as opposed to full color, as previously
shown as per ARC recommendation.
e. Design details, dimensions and materials specifications have been clarified.
At the meeting, staff will have material examples including one of the proposed seal.
2. City Seal:
As part of the Image Audit conducted prior to the design of the proposed Wayfmding Signage
System, it was determined that
a single, official city seal has
never been adopted. There are
numerous versions in use today �®
representing varying levels of = _
artwork quality, numerous
typographic treatments and =
differing levels of detail.
The proposed design borrows
the best elements from several
current versions, refines the 4 _
pictorial content and adapts the
thematic wordmark developed --• d
in concert with the signage �®
program. The refined design A
has been prepared to adapt to
all single and multi-color
reproduction requirements. Figure 1. Proposed City Seal
Staff recommends that the ARC forwards its endorsement of the proposed design as a
component of the Wayfinding Program to the City Council for final approval.
B6-39
U
CAR-ATTACHMENT 3
City Wayfinding Program (ARC 130-10)
Page 3
3 Primary Monument Sign (Highland/Highway U:
A criticism of the existing monument signs placed along Highway 101 to provide entry
statements for both motorists arriving from the south and north into San Luis Obispo is that their
scale is not sufficient to be adequately noticed. Many have mentioned that the scale of the entry
signs in Paso Robles is more appropriate.
The proposed monument sign at the southwest comer of Highland Drive and Santa Rosa Street is
intended to be grander in scale to address concerns raised with existing signs and to create a
sense of entry into the City along Highway 1. The proposed sign is classified as a "primary
community entry monument sign" in the City's Wayfmding Program. The sign would be about
38 feet long and an average of about 12 feet tall. However, the tower portion of the sign on the
left side climbs to almost 21 feet in height.
R .:.._Sfflft LUIS BISPQ1
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Elevation
Figure 2.Primary Monument Sign Elevation
The sign has been carefully sited to be most effective and visible to motorists driving by. The
sign will be set back about 60 feet from the intersection radius along Highway I and about 36
feet back from the sidewalk along Highway 1. The proposed sign location takes advantage of
the existing backdrop of mature eucalyptus trees to soften its scale and to minimize competition
with right-of-way features such as traffic signal box and street signs.
The scale of the sign structure was determined by the size of the message it was designed to
accommodate. The 24"height of the letters was arrived at by calculating the viewing distance
(up to 250 ft. away and 60 ft. laterally from traffic lane) and factoring in the traffic speed (up
to 55 mph).
B640
CAR-ATTACHMENT 3
City Wayfinding Program (ARC 130-10)
Page 4
The viewing distance was increased by siting the sign deeper on the lot but this was done to
accomplish 2 goals:
1. Avoid encroachment into the CalTrans right of way.
2. Offers viewers a longer observation period and allow the foreground obstructions
(signal control box, standards, etc.) to move past the sign comfortably during the
viewing period. In addition, the sign's scale is mitigated by the stand of eucalyptus
trees that serve as a backdrop as well as by the landscaping proposed for the area
behind the structure.
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Figure 3. Photo Simulation of Proposed Monument Sign at site
New landscaping is proposed along with the installation of the monument sign. The theme of the
landscaping is more naturalistic with native and drought tolerant species Small accent shrubs
are proposed around the base of the sign and a combination of wildflowers and groundcovers are
shown in the foreground closer to the adjoining streets. Groupings of Coast Live Oaks and
Redwoods are proposed behind the sign to provide a future backdrop of large-scale trees when
and if the eucalyptus trees are ultimately thinned out or replaced.
The proposed sign will be lit with 34 at-grade accent lights located in the landscape in front of
the monument as described on Sheet L2. Condition No. 2 is included to assure that the details
of lighting are carefully reviewed prior to installation and fully comply with the City's Night Sky
ordinance.
B6-41
-- 0
CAR-ATTACHMENT3
City Wayfinding Program(ARC 130-10)
Page 5
This particular sign has funding available from a SLOCOG grant and the intention is to have
final working drawings in progress soon. With the ARC's support of the design of the sign, staff
will pursue an application to the County Planning Commission to review and approve the sign as
the project site is owned by the City, but technically located just outside the City limits.
ALTERNATIVES
1. Continue the project with direction to the applicant and staff on pertinent issues.
OTHER DEPARTMENT COMMENTS
The sign program was routed to various staff members of the Public Works Department for their
input and expertise related to placement, relevant regulations and potential issues. The
comments and recommendations of various City reviewers are reflected in the proposed
conditions included in the draft resolution.
ATTACHMENTS
1) Sign Concept Plans
2) 4-11-11 memo from Bridget Fraser with program background
3) 1-10-11 ARC minutes
4) 1-10-11 ARC staff report
5) Draft Resolution
G:\CD-PLAN\PRICCIWRC\Signs\City's Way-finding Program(ARC 130-10)\ARC 130-10(City's Way-finding program 5-16-11).doc
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Attachment 2
AL
MEMORANDUM
April 11, 2011
To: Pam Ricci, Community Development
From: Bridget Fraser, Project Manger, Public Works,
Subject: Architectural Review for City Wayfinding Directional Signage System
Attached please find a planning application and 12 sets of exhibits for the City Directional
Signage System.
Project Background:
Two separate Capital Improvement Program (CIP) projects—the City Gateways project
and the Comprehensive Directional Signage project (also called the City=wide
wayfinding signage system)—were brought forward and adopted as part of the 2007-09
and the 2009711 city financial plans. The focus of the City Gateways project is. to
improve gateways into the city by constructing an entry monument at Highway 1:.and ....
Highland Drive. The focus of the Comprehensive Directional Signage project:-Js to:
develop and implement a city-wide wayfinding signage system with a majorfocus:on
directing tourist to downtown and downtown facilities.
The Comprehensive Directional Signage project is one of City Council's "Other
Important Objectives" for improvement to the downtown. In addition, the Promotional
Coordinating Committee submitted this project to Council as one of its top goals and
provided funding out of the Community Promotions budget.
The City of San Luis Obispo hired RRM Design Group and Pierre Rademaker Design to
develop a City-wide wayfinding signage system consisting of a family of uniform,
attractive and effective wayfinding signs, entry monuments and placement for the signs
and monuments. The goal is to create a unified wayfinding signage system that will
help direct visitors and residents in vehicles, on bikes and on foot. This system builds
off of existing City signs and historic references and will help be the gateway
monuments and wayfinding signs together in a cohesive manner.
Once the wayfinding program is adopted, subsequent installation projects will be
implemented as funding becomes available. Current project funding in the amount of
$50,000 is available for an initial phase of sign installations. In addition, City staff is
working with San Luis Obispo Council of Governments (SLOCOG) staff to obtain a
Federal Scenic Byways grant to help cover the costs of construction of a City entry
monument at the Highland Drive/Highway 1 location. These two initial projects will
City of San Luis Obispo,CA (805)781-7200 Fax:(805)781-7198
B6-53
CAR-ATTACHMENT 3
move forward once the wayfinding sign system is approved.
Although the main focus of this initial project is to direct tourists to downtown with
directional signage it is hoped that the family of signs is expanded to additional signs such
as:
1. "You-are-here" maps located in the downtown at exits to garages and at Mission
Plaza.
2. City facility signs to identify public buildings, parking facilities, parks, trails & open
spaces and bike trails.
3. Historic district markers
4. Historic site markers and property plaques
5. Donor plaques
Refer to Attachment 1 for a more detailed list of future signs and action items. Again,
the emphasis is to provide a uniform system of City signs.
Design concepts.
The signage system presented consists of three directional signs and two entry
monuments.
Monuments. The large primary entry monument is proposed for primary entries into the
City on Highway 1 at the Highland Drive and 2 locations at the northerly and southerly
entries to the City on Highway 101. A smaller secondary monument is proposed for three
secondary entries into the City, located on Highway 227 near the City limits; •at.the
Monterey and Grand intersection and at Madonna and South Higuera intersection: An
entry arch which was originally part of the Downtown Master Plan is proposed on Marsh
Street near the southerly entry into Downtown.
Inspiration for design and details of the monuments comes from historical references to
the Mission, Motel Inn, Mission School, and a Hearst warehouse in San Simeon. Font
style for word mark was inspired by the Spanish-style word mark found from historic
photos of the San Luis Obispo train station.
Vehicular & Pedestrian Signs. Design of the three pole-mounted signs is in keeping with
federal guidelines as found in the Section 2D.50, "Community Wayfinding Signs" of the
2009 federal Manual of Traffic Control Devices(MUTCD).
Signs are simple and uniform in design and color with the City seal used as the visual
identifying community marker. The three signs consist of two vehicles signs and a smaller
pedestrian sign.The two vehicles signs consist of a larger sign with larger lettering for use
on higher speed streets (over 25 MPH) and a smaller version with smaller lettering used
predominately as you get closer to Downtown and where speeds are reduced to 25 MPH
or less.
Sign design is built around the use of a bronze-style seat (cast and vinyl depending on
location) for the identification marker. To complement the bronze seal, sign background
colors are proposed as either black or brown with bronze borders and line markers. Metal
City of San Luis Obispo,CA (805)781.7200 Fax:(805)781-7198
B6-54
-•, CAR-ATTACHMENT 3
poles are proposed to be dark forest green to match the dark forest green street light poles
used in the downtown. In the downtown, the metal pole will be enhanced with a decorative
base and the sign will use a cast bronze seal. Outside of downtown, vehicle signs will
either use a plain green pole with no base or double wood posts stained green in more
rural locations. These signs will use a bronze-style vinyl seal rather than a cast bronze
seal. The simple classic styling of these signs lends itself for use in the historic downtown
as well as outside of Downtown.
Sizes of lettering and reflectively requirements for vehicular signs are in accordance with
MUTCD regulations. Location of vehicular signs and content will be determined at a future
date and will adhere to MUTCD regulations. Pedestrian signs shall not be reflective and
shall be located in accordance with MUTCD regulations. Font style is proposed as
Holland Title for both the vehicular and pedestrian signs. It is a simple easy to read font yet
has a small amount of aesthetic style to help further distinguish the community wayfinding
signs from generic Caltrans highway guide signs. The use of the Holland Title font on the
vehicular signs will require an exception from the MUTCD which will in tum require
approval by the City Engineer.
Design Approval/ARC Review
Applicant wishes for an ARC recommendation to be forwarded to Council for approval
Of.
1. A Community Wayfinding system-of signs consisting of:
a. Vehicular and pedestrian wayfinding signs. (The Location Plan is tentative
and included in .the- submittal for reference only to allow a general
understanding of the-- relationship and. .placement of the various
monuments and signs.iStaff plans to obtain approval of the location plan
from Council once a list of destinations is developed and approved which
will dictate where signs will be located and what the content of the sign
text will contain.)
b. Primary and secondary monuments and approximate locations for
placement. (Arch monument is included in submittal for conceptual
approval only. Details, location, placement will return for future approvals.)
2. Size, location, and landscaping concept of primary monument proposed for
Highland/Highway 1 entry monument.
3. Approval of the three submitted seals for use on the wayfinding signs and
monuments and other future signs or publications that may want to use a City
seal. (Many variations of the City seal have been found used through out the
City. Staff has not been able to determine which, if any, of the seals has ever
been adopted as the official seal of the City. As part of this signage approval staff
recommends that these new seals be reviewed and adopted as the "official" City
seal.)
Preliminary Review/Feed back.
A draft signage package was prepared and presented to various committees and
commissions earlier this year to gain preliminary feed back on the signs and
monuments.Thus far, preliminary reviews have been conducted with:
City of San Luis Obispo,CA (805)781-7200 Fax:(805)781.7198
B6-55
CAR-ATTACHMENT 3
i
• Promotional Coordinating Committee/Signage Committee—January 5, 2011
• Architectural Review Commission—January 10,2011
• Cultural Heritage Commission —February 28,2011
Generally, the preliminary designs were well received with few recommendations for
changes.
Summary of Revisions to Preliminary Design.
Changes based on preliminary review and feed back are as follows:
1. Vehicular Sign letter sizes have been modified and noted to conform to the MUTCD
requirements.
2. Wood posts are stained green as per ARC recommendation.
3. Dark Blue has been eliminated as a sign background color option as per ARC
review.
4. City Seals are now specified as bronze relief as opposed to full color, as previously
shown as per ARC recommendation.
5. Design details, dimensions and materials specifications have been clarified.
6. Native plant palette and conceptual planting plan (including irrigation system
description) is included for monument at Highland/Hwy 1.
7. Conceptual grading contours are shown for monument at Highland/Hwy 1.
Please let me know if you need additional information foram the design team in order to
complete the architectural review submittal andyour evaluation thereof.
Thanks,.
Bridget
X7192
i
City of San Luis Obispo,CA (805)781-7200 Fax:(805)781-7198
B6-56°
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CAR-ATTACHMENT 3
ATTACHMENT
SLO Wayfinding Action Items
5.9.11
1. Highland Drive Community Entry Monument
a. Construction documents
2. Sign Family(entry monuments,vehicular signs,pedestrians signs)
a. Define sign messages per each location(matrix,location map)
b. Locate in field each sign
c Preparation of final artwork and digital files
d. Construction documents
3. "You are here"Orientation Maps—placed at parking garages and at Mission Plaza
a. Concept development
b. Locate in field each sign
c. Preparation of final artwork and digital files -
d. Construction documents
4. Arched Gateway
a. Design development
b. Construction documents
5. Expanded Signage Family
a. City facility signs(public buildings,parking facilities,parks,tail and open space,bikeways)
b. Historical district markers identifying City's designated historic districts
c. Service dub signs(at Highway 101 entries)
d. Parking regulatory signs
e. Miscellaneous regulatory signs(no smoking,no skateboarding,tour bus parking/engine off,
etc.)
f. Transit and trolley stop signage
g. Bike path signs
h. Historic site markers and property plaques
i. Donor plaques
6. Create Signage and Branding Guidelines
a. Letterhead and print materials
b. Informational brochures and hand outs
c. Website
d. Vehicles
5
1
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B6-5'
CA ATTACHM 3
ARC Minutes z ' Attachment 3
- dgnuary 10,2011
Page 2
The ion pass a te.
2. City-Wide. ARC 130-10; Review of City's way-finding sign program; City of San
Luis Obispo, applicant. (Pam Ricci).
Pam Ricci, Senior Planner, presented the staff report, explaining that this meeting was
intended as an introduction to the City's way-finding sign program and opportunity for
the Commission to provide comments on the preliminary designs.
i
Bridget Fraser, Senior Civil Engineer, explained the background for the development of
the program and introduced the design team.
Debbie_Rudd, project consultant, provided an overview of the work products and project
timeline.
Pierre Rademaker, project consultant, discussed the evolution of the designs of the
various proposed signs.
PUBLIC COMMENTS: There were no comments.
COMMISSION COMMENTS:
Commr. Wynn and Commr. McCovey-Good supported the concepts of the proposed
directional signs.
Commr. Wynn indicated that identifying Cal Poly on directional signs was important and
suggested that the City seal at the top of directional signs be a bronze color.
Commr. Hopkins recommended a. darker stain for the support posts of the rural
directional sign.
In response to Commission discussion regarding directional signs in outlying areas, Mr.
Rademaker noted. that outside of the downtown and other historic districts that sign
posts could be changed to be less omate.
Commr. Ehdaie suggested the idea of including some. type of 'Welcome to San Luis
Obispo" message on monument signs. She also mentioned adding a signature line,
such as a reference slogan or poem for future generations.
Commr. Curtis questioned the use of the red the material in the secondary monument
style and suggested that simpler design elements be explored.
Commr. Ehdaie questioned if the green sign noting entry into the city limits of San Luis
Obispo on Santa Rosa Street near Highland Drive would remain with installation of the
1
1
B6-58'
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ARC Minutes -
•January 10,2011
Page 3
new monument sign nearby. Mr. Rademaker stated they could work with Caltrans to
consider moving their green sign.
Commr. Wynn suggested using thesame engaged capital that appears on the
conceptual arch drawing on the large monument sign as a detail.
Bridget Fraser, Senior Civil Engineer, asked the ARC if they supported the idea of
consolidating directional signs on existing lamp posts on sites in the downtown. The
Commission did not support this idea preferring that the directional signs and light
standards should be kept as discrete elements.
There was no motion from the Commission with the minutes reflecting preliminary
comments.
COMMENT AND DISCUSSION:
3. Staff:
a. Agenda Fo st: Pam Ricci gave an agenda foreca_§t,-of'up mco ing projects.
4. Commission:
ADJOURNMENT: The meeting a " urrled at 6:40 p.m.
Respectfully submitted by,
Janet Miller
Recording.Secret
Approved b e Architectural Review Commission on Feb 7, 2011.
)Ryan Be
Supervis' g Administrative sistant
B6-59
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` Attachment 4
CITY OF SAN LUIS OBISPO
ARCIMECTURAL REVIEW COMMISSION AGENDA REPORT ITEM#2
BY: Bridget Fraser,Senior Civil Engineer W MEETING DATE: January 10,2011
&Debbie Rudd,RRM Design Group
FROM: Pam Ricci,Senior Planner (�
FILE NUMBER: ARC 130-10
PROJECT ADDRESS: Citywide
SUBJECT: Introduction to City's Wayfinding Program.
RECOMMENDATION:
Receive presentation and provide preliminary comments on discussion items.
BACKGROUND:
Situation
The City of San.Luis Obispo hired RRM Design Group and Pierre Rademaker Design to develop
a City-wide wayfinding signage system that will provide`a comprehensive look at the City's
existing -signs and recommend design concepts for gateway signs, directional signs and
pedestrian signs. The goal is to create a unified wayfinding signage system that will help direct
visitors and residents in vehicles, on bikes and on foot. This system builds off of existing City
signs and historic references and will help tie the gateway monuments and wayfinding signs
together in a cohesive manner and will be implemented over time.
This meeting has been scheduled as an introduction to the wayfinding program and for early
input from the Commission on selected items. After the project has been reviewed by other
advisory bodies and is further refined, the ARC will be asked to take a more final action on the
program.
Proiect Funding
Two separate Capital Improvement Program (CIP) projects—the City Gateways project and the
Comprehensive Directional Signage project (also called the City-wide wayfinding signage
system) — were brought forward and adopted as part of the 2007-09 and the 2009-I1 city
financial plans. The focus of the City Gateways project is to improve gateways into the city
(Highway I and Highland Drive).The focus of the Comprehensive Directional Signage project is
to develop and. implement a city-wide wayfinding signage system with a major focus on
downtown.
i
The Comprehensive Directional Signage project is one of City Council's "Other Important
Objectives" for improvement to the downtown. In addition, the Promotional Coordinating
ti
B6-60
1 CAR-ATTACHMENT 3
City Wayfinding Program�k7aC 130-10)
Page 2
Committee submitted this project to Council as one of its top goals and provided the funding out
of the Community Promotions budget.
City staff has also been working with San Luis Obispo Council of Governments(SLOCOG) staff
to obtain a Federal Scenic Byways grant to help cover the costs of construction of a City gateway
monument at the Highland Drive/Highway 1 location.
The proposed City-wide wayfinding signage system will provide a family of uniform, attractive
and effective wayfinding signs which will include designs and placement for the City gateway
signs and the gateway monument sign at Highland Drive/Highway 1. Once the wayfinding
,program is adopted, subsequent installation projects will be implemented as funding becomes
available.
Review&.Timeline
The consultants are meeting with a number of review bodies throughout the process to get
feedback on the signage designs and locations for the City-wide wayfinding signage system
project. These review bodies include:
• Promotional Coordinating Committee
• Signage Committee(includes representatives from various advisory bodies and local
businesses to provide more focused direction on signage)
• Cultural Heritage Commission
• .Architectural Review Commission
• City Council
The draft signage package will be presented to the committees and commissions in January 2011
for preliminary review, revised and refined in January and February, then the final signage
package presented to the committees,commissions and City Council in early spring 2011.
Work Products
The primary work products include preliminary drafts and final drafts of each of the following:
1. Image Audit
2. Programming- Sign Type List
3. Location Map
4. Signage Concepts:
• Gateway Monument Signs(3 types)
• Directional Signs(2 types)
• Pedestrian Signs
DISCUSSION
The consultant team is looking for feedback on the location map and preliminary signage
concepts including pole design, materials, size and calors. Because SLOCOG has funding
available for a primary entry monument sign(sign type A below)at the Highway 1 and Highland
Drive Gateway, the team is seeking more focused feedback from the ARC on the location, scale
B6-61
CAR-ATTACHMENT 3
City Wayfinding Programka' C 130-10)
Page 3
and design of this sign. More information on the proposed scale and location of this sign will be
presented at the meeting by the consultant team.
Signage Concepts(the letters identifying signs correspond to the legend on the location map):
I. Gateways
A. Primary Monument(larger-scale)
..............
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B. Secondary Monument(smaller-scale)
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City Wayfinding Program .-.. C 130-10)
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C. Entry Arch(over street)
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B6-63'
-- CAR-ATTACHMENT 3
City Wayfinding Program'k�-AC 130-I0)
Page 5
ATTACHMENTS
1) Location Map
2) Sign Concept Plans
GACD-PLANIPRICCAAROSignsTity's Way-finding Program(ARC 130-10)1ARC 130-10(City's Way-finding prognun).doc
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B6-64
1 i CAR-ATTACHMENT 3
—' Attachment 5
RESOLUTION NO.ARC- -11
A RESOLUTION OF THE SAN LUIS OBISPO ARCHITECTURAL REVIEW
COMMISSION RECOMMENDING THAT THE CITY COUNCIL
APPROVE THE CITY'S WAYFINDING PROGRAM
INCLUDING A STANDARDIZED CITY SEAL
AND GRANTING FINAL APPROVAL TO A PRIMARY MONUMENT SIGN
AT THE CORNER OF HIGHLAND DRIVE
AND SANTA ROSA STREET(HIGHWAY 1)
(ARC 130-10)
WHEREAS, the Architectural Review Commission of the City of San Luis Obispo
conducted a public hearing in the Council Hearing Room of City Hall,990 Palm Street, San Luis
Obispo, California, on May 16, 2011, pursuant to a proceeding instituted under application
ARC 5-10, City of San Luis Obispo, applicant;and
WHEREAS, notices of said public hearing were made at the time and in the manner
required by law; and
WHEREAS, the Architectural Review Commission has duly considered all evidence, -
including the testimony from interested parties,and the evaluation and recommendations by staff,
presented at said hearing.
NOW, THEREFORE, BE IT RESOLVED, by the Architectural Review Commission of
the City of San Luis Obispo as follows:
Section 1. Findings.
1. The proposed Wayfinding Program has been identified by the City Council as a program
meriting staff resources and effort as part of the last two Financial Plans.
2. The proposed Wayfinding Program will help reduce visual clutter by having a consistent
design theme for signs and planned locations for signage will provide the local
community and visitors with an important service.
3. The review and support for the design of City projects and improvements is part of the
ARC's role as the design review decision-making body for the City and promotes an
attractive and upscale urban environment.
4. The proposed Wayfinding Program is consistent with the primary goals of the design
review process to maintain the community's quality of life for residents and preserve the City's
natural beauty and visual character, and several general design principles as set forth in the
Community Design Guidelines,including:
a. Consider the context;
b. Strive for interest,not clutter,
c. Select materials carefully;and
d. Thank about maintenance.
B6-6S
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CAR-ATTACHMENT 3
Resolution No.
Page 2
5. As conditioned, the proposed primary monument sign at the. southwest corner of
Highland Drive and Santa Rosa Street will be attractively designed and create an entry
gateway into the City off of Highway 1.
6. The project is categorically exempt from environmental review (CEQA Guidelines,
Section 15311).
Section 2. Action. The Commission hereby supports the Wayfinding Program,including the
proposed standardized City seal, through Application ARC 130-10 and recommends approval to
the City Council, subject to the following conditions:
Conditions
1. Final locations for pedestrian wayfinding signage in the public right-of-way shall be
approved by the Public Works Director.
2. A minimum clearance of 12 inches shall be provided between the curb face and any sign
feature.
3. Signs shall comply with=CD requirements as determined by the City Engineer.
4. Sign sheeting for vehicular signs shall be ASTM grade TU or higher with prismatic or .
diamond grade sheeting.
5. Pedestriansigns shall be designed and installed to be consistent with ADA standards.
Section 3. Action. The Commission hereby approves the proposed primary monument sign
proposed at the southwest comer of Highland Drive and Santa Rosa Street through Application
ARC 130-10 and recommends approval to the City Council, subject to the following conditions:
Conditions
1. The monument sign shall be installed in full conformance with the plans reviewed and
approved by the ARC and stamped with Community Development Department approval.
If subsequent review by the County Planning Commission and others mandates
significant changes to the design of the sign, then the revised sign design shall either be
approved by the Community Development Director, or the Architectural Review
Commission, as deemed appropriate by the Director. A building permit shall be obtained
prior to installation of the monument.
2. Along with plans submitted for a building permit, appropriate low-level lighting shall be
reviewed and approved by the Community Development Department to ensure that the
monument sign is properly illuminated for public viewing,but that glare or light spillage
is not created that might create traffic conflicts. The selected fixture(s) shall be shielded
and directed to be consistent with Section 17.23.080 of the Zoning Regulations.
3. A complete landscaping plan and final installation details of the monument sign shall be
included as parts of building permit plans to the review and approval of the Community
B6-66
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Resolution No.
Page 3
Development Director. Proposed shrubs and tress shall be drought-tolerant species to
m;n;mi�e the need for long-term irrigation.
4. The City is responsible for providing all maintenance necessary to preserve the
monument sign in good condition, and to protect it against physical defacement,
mutilation,or alteration.
5. The final drainage plan shall be reviewed for any impacts associated with the construction
and re-contouring of the site. A passive system with erosion control plantings is preferred
but some provision for drainage collection and piping to the face of curb may be required.
6. Grading design shall take into account and accommodate future sidewalk along the
Chono/Ferrmi frontage.
7. Perimeter split rail fencing, landscape stones or other measures should be considered
along the Chotro/Ferrini frontage to limit vehicle access,dumping,and erosion.
8. Final monument design shall incorporate measures to minimize graffiti and vandalism.
On motion by Commissioner , seconded by Commissioner , and on the
following roll call vote:
AYES:
NOES:
REFRAIN:
ABSENT:
The foregoing resolution was passed and adopted this 16`''day of May,2011.
Pam Ricci,Secretary
Architectural Review Commission
G:1CD-PIAWRICCMRCISipns\City's Way-finding Program(ARC 130-10)\ARC 130-10 Resolution.doc
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B6-67
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CAR—ATTACHMENT 3
MY Of SAn IUIS 0136N Department of Community Development
Planning Division
May 19, 2011
TO: File ARC 130-10: City-Wide
Bridget Fraser, Senior Civil Engineer
FROM: Pamela Riccifl AICP, Senior Planner
SUBJECT: Review of City's Way-finding Sign Program including specific plans for
an entry monument sign at the southwest corner of Highland Drive and
Santa Rosa Street(Highway 1)
The Architectural Review Commission, at its meeting of May 16, 2011, recommended that
the City Council approve the City's Way-finding Program, including a standardized City
emblem, and granted final approval to a primary monument sign at the comer of Highland
Drive and Santa Rosa Street (Highway 1).
The action of the Architectural Review Commission is a recommendation to the City Council
and, therefore, is not final. A public hearing before the City Council has not been scheduled
yet but is expected sometime in July or August.
cc: County of SLO Assessor's Office
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B6-6
C
CAR-ATTACHMENT 3
RESOLUTION NO.ARC-1009-11
A RESOLUTION OF THE SAN LUIS OBISPO ARCHITECTURAL REVIEW
COMMISSION RECOMMENDING THAT THE CITY COUNCIL APPROVE THE
CITY'S WAYFINDING PROGRAM INCLUDING A STANDARDIZED CITY EMBLEM
AND GRANTING FINAL APPROVAL TO A PRIMARY MONUMENT SIGN AT THE
CORNER OF HIGHLAND DRIVE AND SANTA ROSA STREET(HIGHWAY 1)
(ARC 130-10)
WHEREAS, the Architectural Review Commission of the City of San Luis Obispo
conducted a public hearing in the Council Hearing Room of City Hall, 990 Palm Street, San Luis
Obispo, California, on May 16, 2011, pursuant to a proceeding instituted under application
ARC 5-10,City of San Luis Obispo,applicant; and
WHEREAS, notices of said public hearing were made at the time and in the manner
required by law; and
WHEREAS, the Architectural Review Commission has duly considered all evidence, f
including the testimony from interested parties, and the evaluation and recommendations by staff
presented at said hearing.
}
n
NOW, THEREFORE, BE IT RESOLVED, by the Architectural Review Commission of
the City of San Luis Obispo as follows:
1
Section 1. Findines.
ii
1. The proposed Wayfinding Program has been identified by the City Council as a program
meriting staff resources and effort as part of the last two Financial Plans.
2. The proposed Wayfinding Program will help reduce visual clutter by having a consistent
design theme for signs, and planned locations for signage will provide the local community j
and visitors with an important service.
s
3. The review and support for the design of City projects and improvements is part of the
ARC's role as the design review decision-making body for the City and promotes an 4
attractive and upscale urban environment.
4. Thero osed Wayfinding p p Program is consistent with the primary goals of the design a
review process to maintain the community's quality of life for residents and preserve the City's
natural beauty and visual character, and several general design principles as set forth in the
Community Design Guidelines,including.-
a.
ncluding:a. Consider the context;
b. Strive for interest,not clutter;
c. Select materials carefully;and
d. Think about maintenance.
4
5. As conditioned, the proposed primary monument sign at the southwest comer of Highland
Drive and Santa Rosa Street will be attractively designed and create an entry gateway into
the City off of Highway 1.
V
B6-69
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CAR-ATTACHMENT 3
Resolution No.ARC-1009-1 I
Page 2
6. 'The project is categorically exempt from environmental review(CEQA Guidelines, Section
15311).
Section 2. Action. The Commission hereby supports the Wayfinding Program, including the
proposed standardized City emblem, through Application ARC 130-10 and recommends
approval to the City Council, subject to the following conditions:
Conditions
1. Final locations for pedestrian wayfinding signage in the public right-of-way shall be
approved by the Public Works Director.
2. A minimum clearance of 12 inches shall be provided between the curb face and any sign
feature.
3. Signs shall comply with MUTCD requirements as determined by the City Engineer.
4. Sign sheeting for vehicular signs shall be ASTM grade,N or higher with prismatic or
diamond-grade sheeting.
5._ Pedestrian signs shall be designed and installed to be consistent with ADA standards. A
single-pole installation is preferred where feasible such as in a planter area or other areas
outside of the circulation path. For installations mounted within the sidewalk or circulation
path, a double-pole installation is preferred over a reduced-height alternative.
Section 3. Action. The Commission hereby approves the proposed primary monument sign
proposed at the southwest corner of Highland Drive and Santa Rosa Street through Application
ARC 130-10 and recommends approval to the City Council, subject to the following conditions:
Conditions _l
1. The monument sign shall be installed in full conformance with the plans reviewed and 3
approved by the ARC and stamped with Community Development Department approval. If x
subsequent review by the County Planning Commission and others mandates significant
changes to the design of the sign, then the revised sign design shall either be approved by
the Community Development Director, or the Architectural Review Commission, as
deemed appropriate by the Director. A building permit shall be obtained prior to 1
installation of the monument.
2. Along with plans submitted for a building permit, appropriate low-level lighting shall be
reviewed and approved by the Community Development Department to ensure that the
monument sign is properly illuminated for public viewing, but that glare or light spillage is
not created that might create traffic conflicts. The selected fixture(s) shall be shielded and
directed to be consistent with Section 17:23.080 of the Zoning Regulations.
i
3. A complete landscaping plan and final installation details of the monument sign shall be r
included as parts of building permit plans to the review and approval of the Community
B6-70f
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CAR-ATTACHMENT 3
Resolution No.ARC-1009-11
Page 3
Development Director. Proposed shrubs and tress shall be drought-tolerant species to
minimize the need for long-term irrigation.
4. The City is responsible for providing all maintenance necessary to preserve the monument
sign in. good condition and to protect it against physical defacement, mutilation, or
alteration.
5. The final drainage plan shall be reviewed for any impacts associated with the construction
and re-contouring of the site. A passive system with erosion control plantings is preferred
but some provision for drainage collection and piping to the face of curb may be required.
k
6. Grading design shall take into account and accommodate future sidewalk along the
Chotro/Ferrini frontage. F
7, Perimeter split rail feneing, landscape stones or other measures should be considered along c
the Chorro/Ferrini frontage to limit vehicle access,dumping,and erosion.
8. Final monument design shall incorporate measures to minimize graffiti and vandalism. k
C
On motion by Commissioner Curtis, seconded by Commissioner Ehdaie, and on the following
roll call vote: I
'i
AYES: Commrs. Curtis,Ehdaie,McCovey-Good, Wynn,Palazzo,and Hopkins
NOES: None
REFRAIN: None
ABSENT: Conmir.Duffy
if
The foregoing resolution was passed and adopted this 16`h day of May,2011.
j
Pam Ricci, Sec tary I
Architectural view Commission
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DATITEM # r San Luis Obispo Railroad Museum
Post Office Box 13260, San Luis Obispo, CA 93406-3260
11-13-11
Mayor Jan Howell Marx
Vice Mayor John Ashbaugh
Council members: Andrew Carter, Kathy Smith, Dan Carpenter
Hello,
I am addressing this letter to all council members to make you aware of contact I had
with several out of town tourists. These tourists, a man and woman,were in our city due
to the Central Coast Railroad Festival event held at the San Luis Obispo Railroad
Museum freight house, 1940 Santa Barbara St., on Saturday 11-8-11.
During the event, these tourists were inside the freight house and I discussed with them
the future museum plans for the building. They were impressed with the museum's
progress and very much liked the event. However, they were lost trying to find the event
site.
While the print, web site and TV advertising was very useful to many people, it only
partially worked for this couple. They were in the south county area visiting and saw part
of the TV commercial advertising the event. They drove the following morning into the
City of San Luis Obispo hoping to see directional signs. They could not find any to assist
them to the railroad museum and event. Without a map of the city, they finally stopped
at the CVS store on Marsh St. and inquired for directional assistance. They arrived at the
museum several minutes later.
The couple's only complaint with the entire experience in the City of San Luis Obispo
was lack of signage.
Our museum strongly encourages the council to adopt appropriate additional signage to
assist local and out of the county tourists. The investment in signs will reap greater
rewards in the future, for the city, museum and area businesses.
Please see the attached examples from a recent SLO Chamber of Commerce newsletter..
Sincerely,
Brad LaROs�Presid6elit,
San Luis Obispo Railroad Museum
(805) 550-1836/blarose@co.slo.ca.us
� 3
i
RED FILE
City Council - MEETING AGENDA
City of San Luis Obispo
pAT�ITEM #=
Subject: Wayfinding Program and Entry Monument Signs
Dear Mayor and Council Members:
I read today of the very involved wayfinding program, and I have some comments and concerns:
1. The wayfinding signs look appropriately dressy, and hopefully they will replace the casual "green"
signs around downtown. However, so many sign locations are proposed that they will give
the impression of an amusement park; let the traveler(and us) enjoy our neighborhoods without constant
reference to attractions and every possible destination. Please ask for a'reduction in the number by at
least one-third.
2. The Highland Drive monument.sign is too large for this Highway 1 location. The tower/wall structure
is unnecessary to convey a historic, Mission-based theme. The opportunity here is to greet the traveler
with a sign not much bigger than a car, within a natural landscape that repeats the surrounding hills.
- The City needs to reduce the size by about one-half(8 x 12 feet perhaps rather than 20 x 21)to
avoid a display of grandiosity about our city, that we are insecure about impressing the traveler.
- For Highway 1 especially, the traveler should be greeted by a modest, human-scaled sign. A
telling clue is the small size of the bell within the tower/wall complex; it is the size on which to base the
sign program.
- I suggest that the sign should be moved 30 feet further south away from the intersection, to
announce the city to travelers who have gone through the intersection. The internal sense of arrival is as
effective as trying to reach traffic north of the intersection.
- A groundcover and native shrub landscape with a very few coast live oak trees should occupy the
low-grade dirt and weeds on both sides of Highland Drive. Redwood trees would not be as local or
ecological as the oak trees alone.
If the proposed sign is going to be approved, at least landscape the frontage with groundcover and
shrubs, and extend the landscaping on the north side of Highland Drive where this opportunity was not
taken with the Cal Poly housing project. However, I hope you will take a less grandiose stance than Paso
Robles with this and the Marsh Street sign!
Sincerely,
James Lopes
1336 Sweet Bay Lane herd a Lamm
San Luis Obispo, CA 93401 a COUNCa a 6VDnt
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