HomeMy WebLinkAbout03/13/1972Pledge
RoII. CaII
MINUTES
ADJOURNED MEETING OF THE CITY COUNCIL
CITY OF SAN LUIS OBISPO, CALIFORNIA
March 13, 1972 - 7:30 P. M.
City Hall
Present: Emmons Blake, John C. Brown, Myron Graham,
T. Keith Gurnee, Kenneth E. Schwartz
City Staff
Present: J. H. Fitzpatri.ck, City Clerk; W. Flory,.Parks
and Recreation Director; R. D. Miller,
Administrative Officer; E. L. Rodgers, Police.
Chief; D. F. .Romero, City Engineer; R. D. Young,
Planning Director; A. J. Shaw, City Attorney.
Promotional Coordinating Committee
Present: Robert Corcoran, Ronald Dunin, Lachlan MacDonald,
Maynard Marquardt, Homer Odom, Charles Quinlan.
1. The City Council met with the members of the Promotional Coordin-
ating Committee to review past activities and future plans of the
committee for promotion of the City of San Luis Obispo.
R. Dunin, Chairman of the Committee, reviewed for the Council the
activities that the Committee has undertaken since reorganization in
July 1970.
M. Marquardt reviewed the activities of the advertising subcommittee in
working with the advertising agency in 1971 and now proceeding on their
own.in.preparation of radio and media advertising.
H. Odom reported for the subcommittee on cultural and special events
which he felt would enhance the quality of.life in San Luis Obispo for
i'ts citizens and for the visitors. He listed as examples'of cultural
activities in the City, the symphony orchestra, Mozart Festival, the
County Band, La Fiesta, Youth Little Theatre, etc.
R. Corcoran reported for the subcommittee on trade area promotion and
stated that the committee was working closely with the Downtown
Association in working up plans and programs for promoting the down-
town area.
R,aber-t— L =ei4 --c er -, chairman of the advert i s i.ng sub committee, reported on
the ads placed in Sunset Magazine for a six -month period, March through
August, 1972. He stated that the copy would be updated to indicate
current changes such as La Fiesta, Mozart Festival., etc. He also re-
ported on the map /brochure being prepared for distribution in and out
of the City. He then reviewed the detail of the mock -up of the
brochure and what it would contain.
The majority of the Council felt the map /brochure as presented was
satisfactory and that the use of art work instead of the usual photos
was excellent.
The City Council and PCC.then discussed the best method of getting
additional bids for the printing of the map /brochure.
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City Council Minutes
March 13, 1972
Page 2
R. Leitcher objected to the proposed map for the brochure as it was
strictly a street map and no points of interest were shown such as the
Mission, Path of History, Museum, etc. He felt these were important
for visitors to the community.
Councilman Graham agreed that the points of interest of the City should
be shown on the City map.
L. MacDonald suggested that the points of interest could be shown by
use of an overlay on the amp and printed in an additional color.
On motion of Councilman Brown, seconded by Councilman Graham, that the
City move ahead with development of a map /brochure including overlay
showing various points of interest in the community. Motion carried.
On motion.of Councilman Graham, seconded by Councilman Brown, that the
City approve the payment to Lee Walters Advertising for the camera
ready art work for the map %brochure. Motion carried, Councilman Blake
voting no.
L. MacDonald concluded his report stating that he was working with
representatives of the Telegram - Tribun ='for a special tourist edition
to promote San Luis Obispo County under the sponsorship of the Promotion-
al Coordinating Committee.
C. Quinlan, long range promotional subcommittee chairman, presented to
the City Council his concept of the long range promotional plan for the
City which included continuing to encourage development of community
activity which would both promote tourism and enhance the quality of
life in the City. He recommended that the community develop a major
events program which again would add to the quality of life and could
also attract visitors. He recommended working toward the goals out-
lined in the "Schwartz White Paper" which were: trade and service;
tourism; recreation; and industrial development.
9:25 P. M. The Mayor declared a recess
9:35 P. M. Council reconvened with all.members' present.
The City Council and Promotional Coordinating Committee then discussed
at length the method used by various media to bill for advertising and
use of commissions. They also discussed the future role of promotion
within the City and the type of people and enterprises that the City
wished to attract through its promotional and advertising program.
Councilman Gurnee was opposed to advertising and promotion as it had
been used by the City: He felt that.public funds should be used to
promote social improvement within the City for its own citizens in
order that the quality of life might be enhanced.
Councilman Brown felt.that the Promotional Coordinating Committee had
based its recommendations on solid study and facts. He felt that ad-
vertising and promotion was necessary for the City.
Councilman Blake felt that the promotion of tourism in San Luis Obispo
was a good financial investment and should be supported. He felt he
would support :a continuing program of advertising and promotion. He
agreed that the bed tax funds should be used to improve the physical
aspects of the City by signing, street furniture, etc.
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City .Council Minutes
NJarct1 Ja:.J 02
Page 3
Councilman Graham felt the community should promote itself and advertise
for visitors as he felt this was good business but he agreed that more
funds should be allowed-to develop.facilities which would better the
quality of life for the citizens of the City and would also encourage
visitors. He suggested that the Promotional Coordinating Committee
should support a visitors and convention bureau in an attempt to en-
courage small conventions to come to San Luis Obispo. He-agreed that
the Promotional Coordinating Committee should spend more funds on
cultural events.
Mayor Schwartz felt there was some concern in the City of why.the City
should advertise itself and that many people did not realize that the
committee's duties were not only to promote outside the City but also
to improve the quality of life for the residents of the City which
would include support of music, theatre, etc. He also felt that a
healthy economy was needed for the City to continue to prosper.
The Mayor also felt that the promotional funds should be used to acquire
and develop facilities for use by the local citizens and for cultural
events. He felt that promotional funds should be used as seed money
to help new programs get started but should not be carried as a subsidy
for more than five years. He fully supported the PCC, not specifically
in the advertising program, but in the promotional program to enhance
the quality of life in San Luis Obispo for its citizens.
Councilman Gurnee stated in hi
promotion, he did not question
but he did question the impact
felt much more should be spent
participation.
comments opposing advertising and
the value of tourism to the community
visitors have on the environment. He
on' cultural events to encourage
On motion of Councilman Brown, seconded by Councilman Graham, that the
$5000 previously budgeted for the County Development Association in the
1971/72 budget be transferred to the map brochure account. Motion
carried.
R. Dunin asked the City Council how they felt about the long range
plan presented by C. Quinlan.
Councilman Brown agreed with the long range plan as proposed by the sub-
committee.
Councilman Graham agreed.
Councilman Blake felt the long range program recognized the goals and
objectives as presented..
Councilman Gurnee was opposed to a long range promotional and advertising
program.
Mayor Schwartz stated he was generally in accord with the long range
program as presented in the first two portions of the recommendation, but
he questioned the final portion of the recommendation. He thanked the
members of the Promotional Coordinating Committee for giving up another
evening,to review their work with the City Council.
2. D. F. Romero, City Engineer, brought to the Council's attention
the need to exchange deeds for street easements on portions of Ramone,
Luneta and Palomar Drives. He stated this exchange of deeds was
necessitated by a better alignment offered by the property owners in
the area.
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City Council Minutes
Page 4
March 13, 1972
On motion of Councilman Graham, seconded by Councilman Brown, the follow-
ing resolution was introduced. RESOLTUION NO. 2279, a resolution
accepting a deed of street and storm drain easement for portions of
Ramona Drive, Luneta Drive and Palomar Avenue, and correcting an
erroneous deed.
Passed and adopted on the following roll call vote:
AYES: Emmons Blake, John C. Brown, Myron Graham,
T. Keith Gurnee, Kenneth E. Schwart2
NOES: None
ABSENT: None
3. The review of the Council's work -study program was continued.
4. Mayor Schwartz reviewed for the City Council the program for the
Cambria workshop- conference to be held March 18, 1972.
5. D. F. Romero, City Engineer, presented for the Council's consider-
ation plans and specifications for.the Street Resurfacing Project, SS168,
in the downtown area which would cost an estimated $18,000.
On motion of Councilman Blake, seconded by Councilman Graham, the plans
and specifications were approved and the City Engineer was authorized
to call for bids. Motion carried.
6. The City Council adjourned to executive session.
7. On motion of Councilman Brown, seconded by Councilman Blake, the
meeting adjourned to Saturday; March 18, 1972 at 9:00 A. M. at the
Cambria Pines Lodge for the workshop- conference. Motion carried.
APPROVED: Apri 1 3, 1972
--I TZPATR I C K, C I TY CLERK
March 18, 1972
Cambria Pines Lodge
Cambria, California
The City Council met for a workshop- conference with members of staff,
advisory board members and interested citizens. All Council members
were present.
APPROVED: April 3, 1972 1�
J. ']TZP_AWICK, CITY CLERK