HomeMy WebLinkAbout06/09/1972MINUTES
ADJOURNED MEETING OF THE CITY COUNCIL
CITY OF SAN LUIS OBISPO, CALIFORNIA
June 9, 1972 - 12:20 P. M.
Conference Room City Hall
Roll Call
Present: Emmons Blake, John C. Brown, Myron Graham,
T. Keith Gurnee, Kenneth E. Schwartz
Promotional Coordinating Committee
Present: R. Dunin, L..MacDonald, M. Marquardt,
C. Quinlan, H. Odom.
1. Mayor Schwartz stated that the purpose of the meeting was to
consider the recommendations of the Promotional Coordinating Committee
-for allocation of advertising and promotional funds of the City to
various groups and activities. The Mayor reviewed the source of the
advertising and promotional funds under the formula devised by the
Council as follows: (for 1972/73)
20% of Bed Tax or $29,237
2% of Sales Tax or 17,516
15% of Business License Tax or 16,275
Available for Distribution: $63,028
R. Dunin, Chairman of the Promotional Coordinating Committee presented
the recommendations of the Committee for allocation of the $63,028.as
follows:
Media Advertising (1) $19,1;40.00
Promotional Coordinator (2) 7,200.00
S.L.O. Little Theatre 4-3) 100.00
Committee Reserve (5) 13,802.00
Bicentennial Pageant (6) 1,000.00
Publications (7) 1,500.00 (Reserve)
Environmental Center (8) 325.00
1973 Mozart Festival (9) 3,000.00
S.L.O. Symphony (10) 5,000.00
S.L.O. County Band (11) 1,000.00
Design Review Board (12) 3,000.00
Poly Royal ' (13) 2,000.00
Mustang Boosters (14) 400.00
Cuesta Gougar Club (15) 300.00
Shakespeare Festival (16) 4,000.00 (Reserve)
$61,767.00
City Council Unallocated 1,261.00
$63,028.00
Items 7 and 16 included in total reserve $19,302.00
' Mr. Dunin continued that other applicants for funds had not received any
recommendation for funds for various reasons as follows:
A) 1973 La Fiesta - referred to advertising sub_ committee for advertising
and promotional program for 1973 La Fiesta.
B) Family Services Center - referred to the Human Relations Commission
for study and recommendation as to funding, as the Promotional
Coordinating Committee did not feel this involved promotion or
events specific.
City Council Minutes
June 9, 1972
Page 2
C) S.L.O. County Hotline - referred to the Human Relations Commission
for study and recommendation as to funding, as the Promotional
Coordinating Committee did not feel this involved promotion or
events specific.
D) San Luis Summer Productions - tabled by the Committee for lack
of information on operation and program.
Donald Q. Miller opposed the spending of public funds for advertising
and promotion by the City in order to bring people to San Luis Obispo
as he found that during a recent door to door - election campaign, most
citizens he contacted felt this was their number one objection to
spending of City funds. He continued that most people would rather
see the tax money spent on behalf of the citizens of the City for such
items as purchase of open space, parks, recreational programs and a
bus service.
Ed Franklin, Arroyo Grande, was in favor of the City of S.an Luis Obispo
spending tax funds to attract tourists to the County as tourism was the
number one business of the County.
Councilman Graham asked how the $19,140 media advertising was to.be
spent.
L. MacDonald, Promotional Committee Member, explained the use of media
advertising funds through ads in Sunset Magazine, radio in the San
Joaquin Valley, TV, newspapers, etc.
Donald Q. Mil.ler was also opposed to funds for the Promotional Coordinator
as he felt this a further expenditure to bring tourists to the City and
was a duplication of work being carried on by the Chamber of Commerce.
L. MacDonald, Promotional Committee Member, upon question as to the '
amount recommended for the Environmental Center, stated that the-Com-
mittee recommended $325 to support the Promotional activities shown in
the Environmental Center request, with no recommendation for operation
of the Center as the Committee did not feel it met the criteria
established by the Committee for advertising and promotion.
John Stettler objected to the apparent non - consistency of the recommen-
dations of the Promotional Coordinating Committee, as it seemd to him
that the Committee was not using the same criteria in comparing one
request against another.
Miss Pat Mateieck, Director of the Environmental Center, asked the City
Council to reconsider the full request of the Environmental Center and
not just what was recommended by the Promotional Coordinating Committee.
She continued that she felt the Environmental Center was adding to
the quality of life in the community, was an educational outlet and
should be supported by the City, and that funds were needed to carry
out their program.
H. Odom, Promotional Committee Member, spoke in support of increased
funds for the S.L.O. Symphony Association based on more concerts and
more instructional activities for the youth of the County:
Clifton Swanson, Music Director of the Symphony, spoke in favor of 1
doubling the 1971/72 contribution by the City, so that better programs.
can be given for the people of the County. He continued that.he did
not feel that the County Symphony would even be able to support itself.
A. J. Shaw, City Attorney, suggested that the City Council adopt a
policy for granting of City funds for advertising and promotion for
the guidance of the Promotional Coordinating Committee. His suggestion
;•ra s
City Council Minutes
June 9, 1972
Page 3
Mr. Shaw stated that as a summary of the previous statements made by the
Mayor and other members of the Council, he suggested that the policy
should establish that the primary considerations were: (1) to bring new
dollars into the community AND (not or) (2) to improve the quality of
life in the City of San Luis Obispo. A secondary consideration would be
to give preference to "seed money" type of programs which will eventually
' become self - sustaining, thereby releasing more money in future years for
development of additional promotional programs.
The Council again reviewed the recommendations of the Committee and also
the comments from the audience. Action taken item by item by the Council
is as follows:
(16) Shakespeare Festival -
Councilman Graham objected to the planned four -day festival as he felt
the loss would be greater as four days is too long. Further, he objected
to bringing in an outside San Luis Obispo troupe to put on the shows
using tax money.
Carl F. Mansfield, Promotional Coordinator, spoke-in support of the
Shakespeare Festival and the cityls participation, stating he would
guarantee the success of the four day Festival because he knew this was
a professional company and would be successful due to the great number
of people from throughout the County who would follow the company to
San Luis Obispo.
H. Odom, Promotional Committee Member, spoke in favor of the Shakespeare
Festival and he too, was certain it would be a success.
The City Council approved the recommendation to underwrite the Festival
' in the amount of $4,000. Councilman Graham voting no.
(15) Cuesta Cougar Club
The Council approved the recommendation of $300 for membership in this
club. Councilman Graham voting no.
(14) Mustang Booster Club
The Council approved the recommendation of $400 for a City membership in
this club. Councilman Graham voted no.
(13) Poly Royal
The City Council approved the recommendation of the Committee to grant
$2,000 to Poly Royal to publicize same. Councilman Graham voted no, on
the amount only.
(12) Design Review Board
The City Council unanimously approved the recommendation to grant $3,000
to the Design Review Board to commission models for statuary for the
Mission Plaza.
' (11) San Luis Obispo County Band
The Council unanimously approved a.grant of $1000.
(10) S.L.O. County Symphony
The Council unanimously approved a grant of $5000.
(9) Mozart Festival (1973)
The Council unanimously approved a grant of $3,000.
City Council Minutes
June 9, 1972
Page 4
(8) Environmental Center of SLO
On motion of Councilman Gurnee that the City grant the original $3000 as
requested by the Center. Motion lost for lack of a second.
On motion of Councilman Brown, seconded by Councilman Blake, that the
Council accept the recommendation of the Promotional Coordinating '
Committee and grant $325 to the Environmental Center. Motion carried
with Councilmen Graham and Gurnee voting no.
(7) Committee Publications
The City Council unanimously approved the granting of $1500 from
Committee reserve.
(6) Bicentennial Pageant
The Council unanimously approved a $1000 guarantee to the Rotary Club for
the Bicentennial Pageant.
(5) Committee Reserve
The Council unanimously approved the Committee's recommendation that a
$13,802.00 reserve be established so that advertising and promotion
funds could be granted subject to Council approval, to applicants
during the fiscal year.
(3) S.L.O. Little Theatre
The City Council unanimously approved $100 as recommended by the
Promotional Committee. ,
(2) Promotional Coordinator
The Council unanimously approved the Committee's recommendation.
(.1') Media Advertising
The Committee recommended $19,140 for media advertising.
Councilman Gurnee strongly opposed to continue expenditure of public
funds for media advertising outside the City. He felt these funds
could be better spent within the City on our own citizens.
The City Council approved the recommendation of the Committee, with
Councilman Gurnee voting no.
The City Council discussed the lack of recommendation for funds from
the Committee for the Chamber of Commerce for the next fiscal year.
R. Dunin, Chairman of the Promotional Committee,.explained that the
Committee had met with the Chamber officers, and that the Chamber was
preparing a fund request with budget and program documents for consider-
ation by the Committee and sebsequent recommendation to the City Council.
On motion of Mayor Schwartz, seconded by Councilman Gurnee,.thattthe
City inform the Chamber of Commerce of the Council's intention to
terminate the existing contract thirty (30) days from this date, subject
to consideration of a new contract being recommended by the Promotional
Coordinating Committee. Motion carried on the following roll call vote:
AYES: Emmons Blake, John C. Brown, T:vrKeith=Gurnee
Kenneth E. Schwartz
NOES: Myron Graham
ABSENT: None
City Council Minutes
June 9, 1972
Page 5
On motion of Councilman Brown, seconded by Councilman Blake, the meeting
was adjourned at 3:10 P. M.. Motion carried.
APPROVED: J u l y 3, 1972
ATRICK, CITY CLERK
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