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Home My WebLink About02-11-2015 PCC MinutesPromotional Coordinating Committee Meeting Minutes Wednesday, February 11, 2015 5:30 pm at City Hall CALL TO ORDER: Chair Jill LeMieux PRESENT: Levi, LeMieux, Collins, Palazzo, Pearce STAFF PRESENT: Molly Cano, Tourism Manager Meeting to order at 5:35 pm PUBLIC COMMENT None. CONSENT AGENDA ACTION: Moved by Levi/LeMieux to approve the consent agenda. Motion carried 5:0 PRESENTATIONS 1. WAYFINDING SIGN PROGRAM UPDATE The committee received a program update on the Wayfinding Sign project from Bridget Fraser the City Engineer. Highlights included: 31 vehicular signs included in phase 1 should begin installation in May and the next phase would include the 10 pedestrian signs. Public Works is working to restore the $55,000 into the budget that was reallocated to the monument sign fund from the wayfinding signs and the monument sign should begin construction in 2016. Public Works is considering establishing a sign committee to continue to work on this project moving forward and would like to include the participation from designated PCC members. The committee would like to see the list that shows the priority order of the signs and destinations. BUSINESS ITEMS 1. OPEN SPACE TRAILHEAD BEAUTIFICATION AND ENHANCEMENT PROJECT PROPOSAL The committee received a presentation from Bob Hill, Natural Resource Manager, on the proposal for an Open Space beatification plan. As sited in the staff report, highlights included: proposal for the initiation of the City of San Luis Obispo Open Space Trailhead Beautification and Enhancement Project. The plan would be developed as a guiding document that will take a comprehensive look at features and amenities that will improve the appeal of each open space property. Core elements include: 1 Describe and make recommendations for open space trailhead signs in terms of information hierarchy, size, appearance, materials, costs, installation techniques, and vendors / manufacturers. Exact content is expected to vary somewhat by differing site specifics and both “major” and “minor” trailhead locations, but at minimum should include wayfinding information and trail map; interpretive / educational information; and, articulation of applicable open space regulations pursuant to San Luis Obispo Municipal Code 12.22. 2. Describe and make recommendations for open space trailhead trash receptacles and “mutt mitt” dispensers in terms of size, appearance, materials, costs, installation techniques, and vendors / manufacturers. Experience suggests that the best results are achieved when these two items are integrated as a single unit. In addition to these Promotional Coordinating Committee Minutes Page 2 core elements, other components of the overall trailhead experience will also be addressed in the plan, such as: gates and fences; parking lot conditions and surfacing where applicable; trailhead accessibility; and, trees, shrubs, and other vegetation. The committee discussed the proposal and considered if the project fit within the beautification portion of their mission and budget. The majority of the committee felt it was a good project that would spearhead the beautification of the trails overall and would be a good action document for the implementation of the new Open Space major city goal. ACTION: Moved by Levi/Pearce to approve the proposed plan consistent with the staff report and provide $4000 from PCC beatification budget allocation for the development of the plan. Motion carried 4:1 LeMiuex opposed 2. SLO HAPPENINGS TASKFORCE UPDATE The taskforce updated the committee on the progress made at the recent taskforce meetings. The taskforce asked GFL systems, the original app developer, to prepare a proposal for consultant services to research and assess development capacities of the app in alignment with the PCC’s wish to position the app as the go-to source for event information in the City of San Luis Obispo. As sited from the proposal: One of the major hurdles in increasing use the quality of information in the SLO Happenings App is gathering and maintaining a current and correct list of events in the community. This proposal is for GFL Systems to perform some discovery to determine the feasibility of pulling event data from other sources in the community. The Event Aggregation Proposal presented was for $1000 and GFL Systems to: work with the PCC to determine a list of sources with desirable event data; develop a questionnaire to be delivered to organizations with desired calendar data; be available to discuss the questionnaire and technical problems and solutions related to the SLO Happenings App pulling the calendaring data with any interested party; gather and organize results from the questionnaire; develop a solution(s) to implement this data into the SLO Happenings App based upon results from discovery; document results and present to PCC. ACTION: Moved by Pearce/Collins to accept the Event Aggregation Proposal as presented and contract with GFL Systems in the amount of $1000 for the SLO Happenings discovery. Motion carried 5:0 The committee requested GFL Systems to come back to the PCC in March to present the findings and recommendations as a result of the discovery. 3. EVENT SUBCOMMITTEE – FUNDING RECOMMENDATIONS The Events Subcommittee presented the funding recommendations from the joint TBID/PCC Events Subcommittee for the event promotion agreements. The events considered were: • All Out Events: Dawn to Dusk request for $4800 Committee Recommendation: TBID: $0 / PCC: $0 • SLO Wine: Roll Out The Barrels request for $18,000 Committee Recommendation: TBID: $9,000 / PCC: $9,000 • Hospice SLO: Eroica request for $15,500 Committee Recommendation: TBID: $15,500 / PCC: $0 • Festival Mozaic request for $20,000 Committee Recommendation: TBID: $2,500 / PCC: $9,150 The committee discussed the recommendations and supported the Events Subcommittee’s recommendations. ACTION: Moved by LeMieux/Pearce to fund the SLO Wine: Roll Out the Barrels 2015 for $9,000 as recommended by the Events Subcommittee. Motion carried 5:0 Promotional Coordinating Committee Minutes Page 3 ACTION: Moved by Palazzo/LeMieux to fund the Festival Mozaic event for $9,150 as recommended by the Events Subcommittee. Motion carried 5:0 4. 2015-16 GIA FUNDING ALLOCATION The committee discussed the funding allocation amount for 2015-16 GIA program for the direction of the GIA Task Force. The committee felt strongly in returning the budget available to $100,000 from the $90,000 allocated in previous years even if the additional budget request wasn’t accepted by the City Council. ACTION: Moved by LeMieux/Levi to allocate up to $100,000 for the consideration of funding 2015- 16 GIA applicants. Motion carried 5:0 5. 2015-17 BUDGET PROCESS The committee considered the approach to the budget process for the development of the 2015-17 budgets. The committee requested staff to work with the full committee on the budget considerations rather than forming a budget taskforce. COMMITTEE COMMUNICATION GIA Report: No report. TBID Report: Clint Pearce reported on the TBID updates. He also discussed with the committee asking the Chamber of Commerce to request the use of images and b-roll from journalists ad media covering San Luis Obispo. Tourism Program Update: Molly Cano presented the Tourism Program update: - February will be a month full of travel o Tradeshows o Outlook Forum - FAM o tour operators from China to California on a FAM tour from March 20 to March 29. This time the participants are from Beijing, along with representatives from Air China (Air China will add 1 more daily flight from Beijing to Los Angeles starting June 2015). o managerial level tour operators from key markets of South East China to California on a FAM March 10th –18th -- North America Product Managers from Shanghai, Hangzhou, Chengdu, along with other East China cities slated to attend. - Interviews for the Board seats o March Board Chair/VChair o Bylaw review o April new committee members - Advisory Body Recognition Reception 3/18 at 5pm at Embassy Suites o RSVP to Clerk’s Office - PCC o GIA applications are open o Mandatory meeting tonight at 5 pm in Council Chamber Meeting adjourned at 7:35 pm